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 * About
 * Approach
   * Methodology
   * Blog
 * Capabilities
   * Websites
     * Web Design
     * UI/UX Design
     * WordPress Development
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     * Search Engine Optimization
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     * Inbound Marketing
     * Creative
 * Case Studies
 * Contact

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ANN ARBOR MICHIGAN WEB DESIGN AGENCY


YOU HAVE A SPLIT SECOND TO MAKE A GREAT FIRST IMPRESSION ON YOUR WEBSITE

See how 3.7 Designs can help you convert more prospects into leads, customers,
and members through advanced design psychology and our exclusive Six Layers of
Design™ process.


Get Started Case studies


WE’VE BEEN FEATURED BY




PROBLEMS SOLVED THROUGH SMARTER DESIGN THINKING

The reality is, most people don’t realize just how much better their website
could perform with proper design psychology in place. Your website should
accurately represent your brand and bring you (and convert) a consistent flow of
targeted traffic.

--------------------------------------------------------------------------------


“MY WEBSITE LOOKS FINE BUT DOESN’T DO ANYTHING FOR MY BUSINESS.”

The longer your website fails to perform, the more money it wastes, because
you’re not only losing out on revenue, you’re squandering resources. 




“MY WEBSITE EMBARRASSES ME.”

When your website is outdated, unattractive, or doesn’t accurately portray your
brand, visitors will quickly dismiss you and fail to see the true value you
deliver. Then they’ll move on to check out competitors’ sites.



OUR APPROACH


SUCCESSFUL WEB DESIGN REQUIRES AN EFFECTIVE STRATEGY

Prospects will only engage with your site if they like, identify with, and trust
you. If your site fails to communicate these critical qualities convincingly,
visitors won’t stick around. And you won’t be able to transform them from
prospects to customers.

Through our proven, proprietary Six Layers of Design™ methodology, we create a
psychological profile of your target audience that shapes the approach for
structure, content, and design of your site. This process – combined with over
50 of our persuasive website design strategies – assures your online presence
conveys exactly what your prospects demand – building affinity, confidence, and
rapport. 





 1. 06 Emotion
 2. 05 Communication
 3. 04 Value
 4. 03 Usability
 5. 02 Reliability
 6. 01 Function

Design Psychology

Design Thinking

↓ ↑

01


FUNCTION

What’s the main purpose of your website? You may have several, but to create the
most effective functionality, we use this layer to zero in on one primary
objective.

02


RELIABILITY

Regardless of device or user restrictions, your visitors must have a consistent
experience. So this layer ensures your website design doesn’t create any
unnecessary challenges.

03


USABILITY

People come to your website with goals in mind. With this layer, we make sure
they reach these goals as quickly as possible, while setting the tone for a
positive experience.

04


VALUE

How could you put someone in a better position based on what they want to
accomplish? This layer is where we look for opportunities to incorporate tools,
resources and information that improve your visitors’ situation.

05


COMMUNICATION

Rather than designing for your preferences, you must design for the
psychological aspects of your target audience. So this layer leads to design
that immediately resonates and communicates the right message to the people you
want to reach.

06


EMOTION

Emotions influence almost every human decision. So we use this layer to settle
in on specific emotional responses — created through design — that push your
visitors toward a designed action.



WHY IT WORKS


SIX LAYERS OF DESIGN™ — WHY SMARTER DESIGN THINKING SUCCEEDS

Our Six Layers of Design™ methodology combines smarter design thinking with
advanced design psychology. These perspectives guide our approach to ensure your
site is purpose-driven and fully aligns with how your visitors think and behave.

According to Forrester market research, an intelligent design approach like this
boosts website conversions by up to 400%, and it’s the key to how we create
greater success for you online.

learn about our approach

WHERE WE FOCUS


A RESULTS-DRIVEN APPROACH TO WEB DESIGN AND MARKETING

We look for high-leverage opportunities to produce results two, three or 10
times greater from your marketing investment.

Outcomes like these are only achieved through a long-term vision and
partnership. Instead of a “one-and-done” approach, we’ll work closely with you
to create, monitor, analyze, and constantly improve your marketing strategies.
Through this process, we’ve helped clients exceed their business goals including
increasing leads by as much as 1,500% per month!

learn about our approach


CASE STUDIES


CLIENT SUCCESSES DELIVERED ACROSS A DIVERSE SET OF INDUSTRIES, ALL SOLVING
COMMON PROBLEMS




INSULGARD

DESIGNING THE WAY TO SMARTER ARCHITECTURAL SECURITY SOLUTIONS

View Case Study

1000%

INCREASE IN LEADS

400%

INCREASE IN ORGANIC TRAFFIC

50%

HIGHER CONVERSION RATE THAN INDUSTRY AVG.





THE INOVO GROUP

INNOVATION CONSULTING FIRM STRIDES BOLDLY INTO THE UNKNOWN

View Case Study

1200%

INCREASE IN LEADS

750%

INCREASE IN AVG. TIME ON SITE

200%

INCREASE IN ORGANIC SEARCH TRAFFIC





REMAKE LEARNING DAYS

SHAPING THE FUTURE OF LEARNING

View Case Study

850+

EVENTS SUBMITTED

50,000+

ATTENDIES

32 MILLION

SOCIAL MEDIA IMPRESSIONS




FEATURED CLIENTS


WE’VE HELPED B2B TECHNOLOGY CLIENTS LIKE THESE SOLVE COMPLEX WEB DESIGN,
MARKETING, AND SALES PROBLEMS.






> I’M KIND OF HESITANT TO PROVIDE A TESTIMONIAL BECAUSE 3.7 DESIGNS IS EXCELLENT
> TO WORK WITH, AND I WANT TO KEEP THEM TO MYSELF.
> 
> Ryan Bateman, Deque

CAPABILITIES


WEB DESIGN CAPABILITIES WE USE TO HELP CLIENTS SUCCEED


WEB DESIGN

 * Web Strategy
 * Interface Design
 * User Experience
 * Mobile Design
 * Conversion Optimization
 * Landing Pages


WEB DEVELOPMENT

 * Responsive Websites
 * WordPress Development
 * eCommerce
 * WordPress Applications


DIGITAL MARKETING

 * Search Engine Optimization
 * Digital Advertising
 * Inbound Marketing
 * HubSpot Consulting
 * Digital Strategy

WEB DESIGN EXPERTS


LOCAL TO ANN ARBOR, MICHIGAN

Let’s face it, even with the connivence of Zoom calls there is something
important about being able to meet face to face.

While we’re a remote company our team is primarily in Michigan, in close
proximity to Ann Arbor. This means you can actually meet our team in person when
discussing your web design project. It also means we understand the local
business environment, from University of Michigan based life-sciences to the
local technology startup landscape.

WEB DESIGN


THINGS TO KNOW BEFORE YOU GO (FORWARD)


 1. PLANNING MASTERING THE ART OF PROJECT MANAGING A WEBSITE REDESIGN: TIPS AND
    STRATEGIES FOR SUCCESS
    
    Overseing a website redesign project can be a daunting task, requiring
    extensive time, resources, and collaboration. In this article, we will delve
    into the crucial role played by project management in website redesigns and
    offer practical advice for efficiently managing such a project.


 2. MARKETING HOW TO GET MORE LEADS FROM YOUR WEBSITE
    
    In today’s digital world, having a website is crucial for businesses of all
    sizes. However, simply having a website is not enough – turning visitors
    into leads and customers is essential.


 3. SEARCH ENGINE OPTIMIZATION WEBSITE REDESIGN MISTAKES THAT DESTROY SEO
    
    In this article, we’ll discuss some common website redesign missteps that
    can damage SEO objectives. We’ll provide you with valuable insights and
    guidance to navigate these challenges, so your redesign process can be
    successful in boosting SEO performance.

GET IN TOUCH


DISCOVER HOW WE CAN PROPEL YOU TOWARDS YOUR GOALS.

We’ve guided countless clients to achieve their goals and become heroes, and
we’re excited to do the same for you. Ready to kick things off?

schedule a free strategy call

PROUD TO CALL ANN ARBOR, MICHIGAN OUR HOME.

Smarter design thinking. Better digital results.
 * About
   * Our Story
   * Approach
   * Speaking Engagements
   * Case Studies
 * Capabilities
   * Web Design
   * WordPress Development
   * Inbound Marketing
   * Search Engine Optimization
   * Digital Advertising
   * Digital Marketing
   * HubSpot Agency
   * Graphic Design
   * UI/UX Design

116 E. Washington St #220, Ann Arbor, MI 48104. Copyright 2024, All Rights
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 * About
 * Approach
   * Methodology
   * Blog
 * Capabilities
   * Websites
     * Web Design
     * UI/UX Design
     * WordPress Development
   * Digital Marketing
     * Search Engine Optimization
     * Digital Advertising / PPC
     * HubSpot Agency
     * Inbound Marketing
     * Creative
 * Case Studies
 * Contact

3.7 DESIGNS

116 E. Washington, Suite 200
Ann Arbor, MI 48104


734-531-9736 / 800-672-1714


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