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Skip to content * About * Approach * Methodology * Blog * Capabilities * Websites * Web Design * UI/UX Design * WordPress Development * Digital Marketing * Search Engine Optimization * Digital Advertising / PPC * HubSpot Agency * Inbound Marketing * Creative * Case Studies * Contact Get Started ANN ARBOR MICHIGAN WEB DESIGN AGENCY YOU HAVE A SPLIT SECOND TO MAKE A GREAT FIRST IMPRESSION ON YOUR WEBSITE See how 3.7 Designs can help you convert more prospects into leads, customers, and members through advanced design psychology and our exclusive Six Layers of Design™ process. Get Started Case studies WE’VE BEEN FEATURED BY PROBLEMS SOLVED THROUGH SMARTER DESIGN THINKING The reality is, most people don’t realize just how much better their website could perform with proper design psychology in place. Your website should accurately represent your brand and bring you (and convert) a consistent flow of targeted traffic. -------------------------------------------------------------------------------- “MY WEBSITE LOOKS FINE BUT DOESN’T DO ANYTHING FOR MY BUSINESS.” The longer your website fails to perform, the more money it wastes, because you’re not only losing out on revenue, you’re squandering resources. “MY WEBSITE EMBARRASSES ME.” When your website is outdated, unattractive, or doesn’t accurately portray your brand, visitors will quickly dismiss you and fail to see the true value you deliver. Then they’ll move on to check out competitors’ sites. OUR APPROACH SUCCESSFUL WEB DESIGN REQUIRES AN EFFECTIVE STRATEGY Prospects will only engage with your site if they like, identify with, and trust you. If your site fails to communicate these critical qualities convincingly, visitors won’t stick around. And you won’t be able to transform them from prospects to customers. Through our proven, proprietary Six Layers of Design™ methodology, we create a psychological profile of your target audience that shapes the approach for structure, content, and design of your site. This process – combined with over 50 of our persuasive website design strategies – assures your online presence conveys exactly what your prospects demand – building affinity, confidence, and rapport. 1. 06 Emotion 2. 05 Communication 3. 04 Value 4. 03 Usability 5. 02 Reliability 6. 01 Function Design Psychology Design Thinking ↓ ↑ 01 FUNCTION What’s the main purpose of your website? You may have several, but to create the most effective functionality, we use this layer to zero in on one primary objective. 02 RELIABILITY Regardless of device or user restrictions, your visitors must have a consistent experience. So this layer ensures your website design doesn’t create any unnecessary challenges. 03 USABILITY People come to your website with goals in mind. With this layer, we make sure they reach these goals as quickly as possible, while setting the tone for a positive experience. 04 VALUE How could you put someone in a better position based on what they want to accomplish? This layer is where we look for opportunities to incorporate tools, resources and information that improve your visitors’ situation. 05 COMMUNICATION Rather than designing for your preferences, you must design for the psychological aspects of your target audience. So this layer leads to design that immediately resonates and communicates the right message to the people you want to reach. 06 EMOTION Emotions influence almost every human decision. So we use this layer to settle in on specific emotional responses — created through design — that push your visitors toward a designed action. WHY IT WORKS SIX LAYERS OF DESIGN™ — WHY SMARTER DESIGN THINKING SUCCEEDS Our Six Layers of Design™ methodology combines smarter design thinking with advanced design psychology. These perspectives guide our approach to ensure your site is purpose-driven and fully aligns with how your visitors think and behave. According to Forrester market research, an intelligent design approach like this boosts website conversions by up to 400%, and it’s the key to how we create greater success for you online. learn about our approach WHERE WE FOCUS A RESULTS-DRIVEN APPROACH TO WEB DESIGN AND MARKETING We look for high-leverage opportunities to produce results two, three or 10 times greater from your marketing investment. Outcomes like these are only achieved through a long-term vision and partnership. Instead of a “one-and-done” approach, we’ll work closely with you to create, monitor, analyze, and constantly improve your marketing strategies. Through this process, we’ve helped clients exceed their business goals including increasing leads by as much as 1,500% per month! learn about our approach CASE STUDIES CLIENT SUCCESSES DELIVERED ACROSS A DIVERSE SET OF INDUSTRIES, ALL SOLVING COMMON PROBLEMS INSULGARD DESIGNING THE WAY TO SMARTER ARCHITECTURAL SECURITY SOLUTIONS View Case Study 1000% INCREASE IN LEADS 400% INCREASE IN ORGANIC TRAFFIC 50% HIGHER CONVERSION RATE THAN INDUSTRY AVG. THE INOVO GROUP INNOVATION CONSULTING FIRM STRIDES BOLDLY INTO THE UNKNOWN View Case Study 1200% INCREASE IN LEADS 750% INCREASE IN AVG. TIME ON SITE 200% INCREASE IN ORGANIC SEARCH TRAFFIC REMAKE LEARNING DAYS SHAPING THE FUTURE OF LEARNING View Case Study 850+ EVENTS SUBMITTED 50,000+ ATTENDIES 32 MILLION SOCIAL MEDIA IMPRESSIONS FEATURED CLIENTS WE’VE HELPED B2B TECHNOLOGY CLIENTS LIKE THESE SOLVE COMPLEX WEB DESIGN, MARKETING, AND SALES PROBLEMS. > I’M KIND OF HESITANT TO PROVIDE A TESTIMONIAL BECAUSE 3.7 DESIGNS IS EXCELLENT > TO WORK WITH, AND I WANT TO KEEP THEM TO MYSELF. > > Ryan Bateman, Deque CAPABILITIES WEB DESIGN CAPABILITIES WE USE TO HELP CLIENTS SUCCEED WEB DESIGN * Web Strategy * Interface Design * User Experience * Mobile Design * Conversion Optimization * Landing Pages WEB DEVELOPMENT * Responsive Websites * WordPress Development * eCommerce * WordPress Applications DIGITAL MARKETING * Search Engine Optimization * Digital Advertising * Inbound Marketing * HubSpot Consulting * Digital Strategy WEB DESIGN EXPERTS LOCAL TO ANN ARBOR, MICHIGAN Let’s face it, even with the connivence of Zoom calls there is something important about being able to meet face to face. While we’re a remote company our team is primarily in Michigan, in close proximity to Ann Arbor. This means you can actually meet our team in person when discussing your web design project. It also means we understand the local business environment, from University of Michigan based life-sciences to the local technology startup landscape. WEB DESIGN THINGS TO KNOW BEFORE YOU GO (FORWARD) 1. PLANNING MASTERING THE ART OF PROJECT MANAGING A WEBSITE REDESIGN: TIPS AND STRATEGIES FOR SUCCESS Overseing a website redesign project can be a daunting task, requiring extensive time, resources, and collaboration. In this article, we will delve into the crucial role played by project management in website redesigns and offer practical advice for efficiently managing such a project. 2. MARKETING HOW TO GET MORE LEADS FROM YOUR WEBSITE In today’s digital world, having a website is crucial for businesses of all sizes. However, simply having a website is not enough – turning visitors into leads and customers is essential. 3. SEARCH ENGINE OPTIMIZATION WEBSITE REDESIGN MISTAKES THAT DESTROY SEO In this article, we’ll discuss some common website redesign missteps that can damage SEO objectives. We’ll provide you with valuable insights and guidance to navigate these challenges, so your redesign process can be successful in boosting SEO performance. GET IN TOUCH DISCOVER HOW WE CAN PROPEL YOU TOWARDS YOUR GOALS. We’ve guided countless clients to achieve their goals and become heroes, and we’re excited to do the same for you. Ready to kick things off? schedule a free strategy call PROUD TO CALL ANN ARBOR, MICHIGAN OUR HOME. Smarter design thinking. Better digital results. * About * Our Story * Approach * Speaking Engagements * Case Studies * Capabilities * Web Design * WordPress Development * Inbound Marketing * Search Engine Optimization * Digital Advertising * Digital Marketing * HubSpot Agency * Graphic Design * UI/UX Design 116 E. Washington St #220, Ann Arbor, MI 48104. Copyright 2024, All Rights Reserved Toggle navigation * About * Approach * Methodology * Blog * Capabilities * Websites * Web Design * UI/UX Design * WordPress Development * Digital Marketing * Search Engine Optimization * Digital Advertising / PPC * HubSpot Agency * Inbound Marketing * Creative * Case Studies * Contact 3.7 DESIGNS 116 E. Washington, Suite 200 Ann Arbor, MI 48104 734-531-9736 / 800-672-1714 Close this module Get a free website analysisYour website is the hub of all marketing effort, it needs to be operating at peak performance. Get a free website analysis to see how where it can improve and get practical tips on how to optimize it. 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