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Text Content

 * Why attention
   * Attention metrics explained
   * Capturing attention in advertising
   * DNA of the Attention Economy
   * Business case for attention
   * Attention Profiles
 * Audiences
   * Attention for Media Buyers
   * Attention for Brands
   * Attention for Platforms
 * Channels
   * Attention for TV
   * Attention for Social Media
   * Attention for Web
   * Attention for BVOD
   * Attention for Cinema
   * Attention for Audio
   * Attention for OOH
 * Products
   * attentionTRACE
   * attentionPLAN
   * attentionPROVE
 * Insights
 * About Us
   * Dr Karen Nelson-Field
   * Our Capability
   * Our Technology
   * Case Studies
   * Careers
   * Awards and Recognition
   * Memberships & Partnerships
   * Contact Us
 * HELP
 * LOGIN

Select Page
 * Why attention
   * Attention metrics explained
   * Capturing attention in advertising
   * DNA of the Attention Economy
   * Business case for attention
   * Attention Profiles
 * Audiences
   * Attention for Media Buyers
   * Attention for Brands
   * Attention for Platforms
 * Channels
   * Attention for TV
   * Attention for Social Media
   * Attention for Web
   * Attention for BVOD
   * Attention for Cinema
   * Attention for Audio
   * Attention for OOH
 * Products
   * attentionTRACE
   * attentionPLAN
   * attentionPROVE
 * Insights
 * About Us
   * Dr Karen Nelson-Field
   * Our Capability
   * Our Technology
   * Case Studies
   * Careers
   * Awards and Recognition
   * Memberships & Partnerships
   * Contact Us
 * HELP
 * LOGIN


CAPTURE THE RIGHT ATTENTION.
DELIVER GREATER AD IMPACT.

Plan your next campaign with the world’s most accurate attention data.

Sign Up for Free



AMPLIFIED INTELLIGENCE IS THE MOST  TRUSTED  SOURCE FOR  ACCURATE  ATTENTION
MEASUREMENT.

Collected real attention data from

110K Humans

Capturing more than

860 Million

Human attention data points

Collected from

15 Countries

Fuelling our products in

26 Markets

The power of attention


ATTENTION METRICS THAT HELP BRANDS GROW

Looking for a way to better plan, predict, adjust and report on your paid media
strategies? Are the measurements you’re accountable for able to truly deliver on
the targets and objectives of your business, your clients, or toward your
overarching strategy? It’s time to measure for success, for growth and for the
customers and audiences you wish to serve through attention metrics.

> "We see two major advantages in Amplified Intelligence's advertising impact
> research. The study design is independent and was developed on a neutral
> basis. But most convincing for our advertising customers and market partners
> are the very similar results across 6 countries. The neutrality of the method
> and the generalizability of the results make this research so resilient,
> valid, transparent - and unique."

Martin Krapf
Managing Director, Screenforce Germany

Attention metrics are the truest way to understand audience engagement in
advertising, while providing the foundation to understand media placement
effectiveness and the performance of ad creative and brand messages. Your
advertising and marketing efforts shouldn’t just be about gaining more
attention, but about capturing the right attention that delivers truly valuable
outcomes.

Learn More


WHY ATTENTION?

Around 75% of ads that you have paid for don’t deliver the value you think they
do

Learn more View the business case →



How attention can help you

Reduce ad spend wastage, streamline your campaign’s time to market and improve
the effectiveness of your advertising performance, all the while empowering your
teams with more meaningful data to make the right decisions time and again.

In the media buying space change is necessary, and accountability is a positive.
We believe that attention metrics help highlight quality audience reach, and a
truer return on your investment.




WHAT WE CAN HELP YOU TRACK

 

Active Attention

Looking directly at the ad

Passive Attention

Eyes on screen but not on the ad

Non Attention

Eyes not on the screen or the ad

Learn More


THE VALUE OF ATTENTION

What it means for you

No matter how much you are spending on your ad campaigns, you should be able to
understand how those campaigns are performing and whether your messages are
being consumed. Amplified Intelligence can help you close that gap through our
world-leading attention tracking technology and reporting systems.

Better predict campaign effectiveness specific to platform and audience
Benchmark and measure attention against reach/impression
Quantify attention captured in time
Gain true geographic and demographic based results
Understand the effectiveness of creative assets and messaging
Define comparative cross-platform costs based on active attention


PLATFORMS AND MEDIUMS

Whatever your media mix, and wherever you want to track attention in your
advertising activities, Amplified Intelligence can help you plan and predict
attention across any channel or platform.


SOCIAL MEDIA


OPEN WEB


TV


ON DEMAND VIDEO


CINEMA


AUDIO


OOH & DOOH



Our Products

Test with attentionTRACE

Test your branded creative and messaging using real attention in real
environments.

Use brand specific, real human attention data to test campaign performance and
understand if and how your messages are being consumed. attentionTRACE collects
brand specific attention data, which is coupled with benchmarking to understand
relative performance and opportunities to improve.

Discover attentionTRACE

Plan with attentionPLAN®

Optimise your media planning with the world’s deepest and most accurate
attention data

attentionPLAN® is a planning tool and API integrator for ad agencies, brands and
publishers that can be used to effectively strategise ad placements and spends
to suit both media mix and business objectives.

Discover attentionPLAN®

Verify with attentionPROVE®

Verify media with attention

Gain unparalleled insight into the audience viewing behaviours of your ads,
while being provided actionable, human attention-driven recommendations that
help deliver greater return on ad investment. attentionPROVE® is a human
attention measurement pixel that allows you to gain real human attention
insights in real-time from your campaigns. Track differing attention behaviours
toward display and video ads across major web, social and streaming platforms.

Discover attentionPROVE


“This expansive gap between viewable and viewed is why current viewability
standards, and any models or systems predicated on this data, fail advertisers.”

KAREN NELSON-FIELD

CEO and Founder of Amplified Intelligence

Latest blog posts


TV DELIVERS HIGH ACTIVE ENGAGEMENT, FINDS RESEARCH BY AMPLIFIED INTELLIGENCE,
RED C, AND TAM IRELAND

Amplified Intelligence unveils partnership with RED C Research and TAM Ireland
alongside latest takeaways: revealing...

Read More


SNAP AND OMD PARTNER WITH AMPLIFIED INTELLIGENCE TO MAKE AR ATTENTION
MEASURABLE 

Research collaboration enables live measurement of how audiences interact with
Snapchat Lenses, providing the first...

Read More


AMPLIFIED INTELLIGENCE APPOINTS ANTHONY CAPANO AS EVP GLOBAL HEAD OF SAAS

Anthony Capano joins Amplified Intelligence as Executive Vice President (EVP)
Global Head of SaaS, responsible for...

Read More
« Older Entries




TESTIMONIALS

We have worked with some amazing people

> "We see two major advantages in Amplified Intelligence's advertising impact
> research. The study design is independent and was developed on a neutral
> basis. But most convincing for our advertising customers and market partners
> are the very similar results across 6 countries. The neutrality of the method
> and the generalizability of the results make this research so resilient,
> valid, transparent - and unique."

Martin Krapf
Managing Director, Screenforce Germany

> "I avidly follow your research and thinking that filters into the public
> sphere through conferences. I really appreciate the contribution you are
> making that has shaped the way we do things in Ferrero Australia."

Michelle Hood
ANZ Media & Communications Manager, Ferrero at Ferrero

> "In a world where misinformation often spreads fastest and loudest, Karen’s
> voice is an important one."

Laurent Larguinat
Senior Director Mars Consumer and Market Insights, Mars Inc

> "Karen and her team apply such rigor to their testing and are absolute experts
> of understanding human attention (and a pleasure to work with to boot!). They
> lent their inquisitive minds to our SCA project, to pioneer a new way to test
> human attention, which enabled Radio to be a part of the important Attention
> conversation. We’re eager to continue our journey with Amplified
> Intelligence."

Abi Wallis
Southern Cross Austereo

> "attentionPLAN is a very powerful quality measure of attention for comparing
> media platforms and will be a valuable additional layer on top of our DNA
> audience segments. We are excited to see what the combination of
> attentionTRACE and our proprietary tools can bring to our clients."

Haydon Bray
Audience Precision


CONTACT US



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ATTENTIONSOURCE NEWSLETTER


THANK YOU FOR SIGNING UP TO OUR NEWSLETTER. WE'LL BE SENDING OUT REGULAR
COMMUNICATIONS COVERING ALL THE LATEST ATTENTION MEASUREMENT INFO. STAY TUNED!

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*For useful attention news direct to your mailbox.

Offices in:

Adelaide  |  Sydney  |  London  |  New York



Head Office:

109 Grote Street, Adelaide SA 5000 Australia

hello@amplifiedintelligence.com.au

ABN 21 636 344 360

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