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STATE OF PRODUCT MARKETING LEADERSHIP 2023 REPORT

Leadership | Reports


Gain fresh leadership perspectives, map your career roadmap, and refine your
leadership credentials with the State of Product Marketing Leadership report.

Already an Insider member? Grab your copy (no form-filling required 😉) here.



Packed with insights from industry experts and data-driven analysis, this report
is a must-read for anyone looking to drive growth and innovation in their
organization.

Download the report, discover the latest trends and best practices, and take
your leadership approach to the next level.


AN ENHANCED REPORT IN 2023…

This year, the State of Product Marketing Leadership report is bigger and better
than ever.

Why?

We’ve added three brand new sections to the report to gauge product marketing
leaders’ perspectives on three overarching themes:

 * How happy they are within their role,
 * Their confidence as a product marketing leader, and
 * Their input on what it takes to be a great product marketing leader.

This’ll help you dive even further into your role, identify which goals you
should be aiming for, and pinpoint how you can evolve as a product marketing
leader.


A SNEAK PEEK OF WHAT YOU CAN EXPECT

We've tapped into the minds of a bunch of leaders, geeked out on the numbers,
and whipped up an epic report packed with an array of transferable takeaways,
such as:

🔎 32.3% of respondents said they believe a different term should be used to
describe the product marketing role, with 21.5% of this number deeming
‘portfolio marketing’ to be the most suitable.

📈 33.8% of our respondents said they’d like to become a VP of Product/Portfolio
Marketing, 21.5% want to become a CMO, and 7.7% said they want to become a
CEO/Founder of a company.

🤝 78.6% of our leaders reported to the marketing department and felt most
supported by them.

💔 Conversely, those who reported directly to their Chief Marketing Officer had
the highest percentage of the whole group (26.5%) saying they didn’t feel
supported by their manager.

👀 18.5% of our respondents said they track their indirect competitors daily,
and 10.8% said weekly.

Gain expert insights sure to revolutionize your own approach.

Get your copy




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Event List
Product Marketing Certified: Core workshop
April 23, 2024
Los Angeles
PMM Leadership Accelerator
April 30, 2024
Online
Product Marketing Certified: Core workshop
May 15, 2024
Amsterdam
Product Marketing Summit
May 16-17, 2024
Amsterdam
Product Marketing Certified: Core workshop
June 4, 2024
Atlanta
Product Marketing Summit
June 5-6, 2024
Atlanta
Product Marketing Certified: Core workshop
June 11, 2024
Seattle
Product Marketing Summit
June 12-13, 2024
Seattle
Product Marketing Certified: Core workshop
June 18, 2024
Dublin
Product Marketing Certified: Core workshop
September 3, 2024
San Francisco
PMM Leaders Summit
September 3, 2024
San Francisco
Leadership Dinner
September 4, 2024
San Francisco
Product Marketing Summit
September 4-5, 2024
San Francisco
Product Marketing Summit
October 3-4, 2024
Boston
Product Marketing Summit
October 30-31, 2024
Sydney
Product Marketing Summit
November 6, 2024
Singapore
Product Marketing Summit
November 13-14, 2024
Chicago
Product Marketing Summit
November 20-21, 2024
Toronto
Leadership Breakfast Briefing
December 3, 2024
London
Leadership Dinner
December 4, 2024
London
Product Marketing Summit
December 4-5, 2024
London
Product Marketing Alliance was founded in February 2019 with a mission of
uniting product marketers across the globe. And it did just that.
Let’s elevate product marketing together.

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