Submitted URL: http://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Effective URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Submission: On September 25 via manual from US

Summary

This website contacted 77 IPs in 7 countries across 49 domains to perform 301 HTTP transactions. The main IP is 2400:cb00:2048:1::6810:9576, located in United States and belongs to CLOUDFLARENET - Cloudflare, Inc., US. The main domain is adage.com.
TLS certificate: Issued by COMODO ECC Domain Validation Secure S... on August 25th 2018. Valid for: 6 months.
This is the only time adage.com was scanned on urlscan.io!

urlscan.io Verdict: No classification

Domain & IP information

IP Address AS Autonomous System
1 7 2400:cb00:204... 13335 (CLOUDFLAR...)
75 2400:cb00:204... 13335 (CLOUDFLAR...)
1 2400:cb00:204... 13335 (CLOUDFLAR...)
2 151.101.134.110 54113 (FASTLY)
2 2600:9000:200... 16509 (AMAZON-02)
2 2a00:1450:400... 15169 (GOOGLE)
1 2400:cb00:204... 13335 (CLOUDFLAR...)
3 2606:2800:234... 15133 (EDGECAST)
3 2a00:1450:400... 15169 (GOOGLE)
1 2a04:4e42:1f:... 54113 (FASTLY)
1 3 23.45.99.242 20940 (AKAMAI-ASN1)
1 2 2a00:1450:400... 15169 (GOOGLE)
2 2a00:1450:400... 15169 (GOOGLE)
1 2.18.234.122 16625 (AKAMAI-AS)
1 52.216.105.67 16509 (AMAZON-02)
1 151.101.132.143 54113 (FASTLY)
5 2600:1f14:cc5... 16509 (AMAZON-02)
1 54.72.19.186 16509 (AMAZON-02)
1 35.158.206.55 16509 (AMAZON-02)
1 54.230.95.179 16509 (AMAZON-02)
2 2600:9000:200... 16509 (AMAZON-02)
1 54.230.92.241 16509 (AMAZON-02)
1 2a00:1450:400... 15169 (GOOGLE)
3 2a00:1450:400... 15169 (GOOGLE)
10 172.217.22.34 15169 (GOOGLE)
1 54.230.95.129 16509 (AMAZON-02)
2 34.238.199.150 14618 (AMAZON-AES)
1 2a04:4e42:1f:... 54113 (FASTLY)
3 54.192.93.19 16509 (AMAZON-02)
4 2a00:1450:400... 15169 (GOOGLE)
14 50.16.201.122 14618 (AMAZON-AES)
1 50.16.186.179 14618 (AMAZON-AES)
1 2 63.140.41.99 15224 (OMNITURE)
2 2a03:2880:f02... 32934 (FACEBOOK)
1 173.192.91.155 36351 (SOFTLAYER)
1 67.225.220.126 32244 (LIQUIDWEB)
1 2600:9000:200... 16509 (AMAZON-02)
5 104.20.31.2 13335 (CLOUDFLAR...)
1 2400:cb00:204... 13335 (CLOUDFLAR...)
1 2607:f0d0:3:1... 36351 (SOFTLAYER)
11 2a00:1450:400... 15169 (GOOGLE)
2 2a03:2880:f01... 32934 (FACEBOOK)
1 3 2a05:f500:10:... 14413 (LINKEDIN)
3 94.31.29.248 6461 (ZAYO-6461)
2 94.31.29.96 6461 (ZAYO-6461)
6 64.74.101.79 18908 (BRIGHTCOV...)
1 117.121.250.0 22822 (LLNW)
1 54.171.124.191 16509 (AMAZON-02)
2 117.121.250.129 22822 (LLNW)
2 2406:da00:ff0... 14618 (AMAZON-AES)
1 174.129.212.111 14618 (AMAZON-AES)
1 18.184.254.112 16509 (AMAZON-02)
1 2a00:1450:400... 15169 (GOOGLE)
1 2.18.232.7 16625 (AKAMAI-AS)
28 2.18.235.40 16625 (AKAMAI-AS)
8 2a00:1450:400... 15169 (GOOGLE)
2 82.199.68.73 15830 (TELECITY-LON)
1 3 173.241.240.212 36089 (OPENX-AS1)
1 34.250.42.110 16509 (AMAZON-02)
3 54.246.169.132 16509 (AMAZON-02)
3 151.101.132.175 54113 (FASTLY)
1 2 185.33.223.202 29990 (ASN-APPNEXUS)
4 2a03:2880:f11... 32934 (FACEBOOK)
2 3 2a05:f500:10:... 14413 (LINKEDIN)
1 54.154.93.90 16509 (AMAZON-02)
1 4 2600:1f14:cc5... 16509 (AMAZON-02)
1 1 104.244.42.136 13414 (TWITTER)
3 151.101.134.27 54113 (FASTLY)
3 23.45.237.154 20940 (AKAMAI-ASN1)
5 2a00:1450:400... 15169 (GOOGLE)
2 7 2600:1f14:cc5... 16509 (AMAZON-02)
1 3 2600:1f14:cc5... 16509 (AMAZON-02)
1 173.241.240.143 36089 (OPENX-AS1)
8 54.86.29.52 14618 (AMAZON-AES)
1 104.108.58.127 16625 (AKAMAI-AS)
1 46.137.90.32 16509 (AMAZON-02)
1 162.247.242.20 23467 (NEWRELIC-...)
301 77
Apex Domain
Subdomains
Transfer
84 adage.com
adage.com
gaia.adage.com
smetrics.adage.com
2 MB
36 moatads.com
z.moatads.com
px.moatads.com
v4.moatads.com
408 KB
27 brightcove.com
edge.api.brightcove.com
metrics.brightcove.com
secure.brightcove.com
f1.media.brightcove.com
14 MB
19 googlesyndication.com
tpc.googlesyndication.com
pagead2.googlesyndication.com
178 KB
19 b2c.com
api.b2c.com
api-34-216-138-103.b2c.com
api-52-43-238-123.b2c.com
api-34-219-4-47.b2c.com
24 KB
14 doubleclick.net
survey.g.doubleclick.net
stats.g.doubleclick.net
securepubads.g.doubleclick.net
312 KB
8 google.com
apis.google.com
adservice.google.com
www.google.com
63 KB
6 linkedin.com
www.linkedin.com
dc.ads.linkedin.com
px.ads.linkedin.com
3 KB
6 facebook.com
graph.facebook.com
www.facebook.com
1 KB
5 serving-sys.com
bs.serving-sys.com
secure-ds.serving-sys.com
95 KB
5 trustarc.com
consent.trustarc.com
consent-pref.trustarc.com
20 KB
5 tinypass.com
experience.tinypass.com
cdn.tinypass.com
buy.tinypass.com
124 KB
4 krxd.net
cdn.krxd.net
consumer.krxd.net
beacon.krxd.net
85 KB
4 openx.net
us-ads.openx.net
eu-u.openx.net
19 KB
4 pagefair.com
asset.pagefair.com
stats.pagefair.com
6 KB
4 googleapis.com
imasdk.googleapis.com
79 KB
4 idio.co
js.idio.co
s.idio.co
a.idio.co
4 KB
4 twitter.com
platform.twitter.com
syndication.twitter.com
35 KB
3 llnwd.net
brightcove.hs.llnwd.net
189 KB
3 scorecardresearch.com
sb.scorecardresearch.com
2 KB
3 chartbeat.com
static.chartbeat.com
mab.chartbeat.com
22 KB
2 adnxs.com
secure.adnxs.com
2 KB
2 simplereach.com
edge.simplereach.com
1 KB
2 pagefair.net
asset.pagefair.net
883 B
2 facebook.net
connect.facebook.net
31 KB
2 google.de
adservice.google.de
349 B
2 cloudfront.net
d8rk54i4mohrb.cloudfront.net
16 KB
2 quantserve.com
secure.quantserve.com
pixel.quantserve.com
6 KB
2 googletagservices.com
www.googletagservices.com
16 KB
2 google-analytics.com
ssl.google-analytics.com
17 KB
2 maxmind.com
js.maxmind.com
geoip-js.maxmind.com
3 KB
1 nr-data.net
bam.nr-data.net
260 B
1 qualtrics.com
zn8wwshualrtjyaoj-crain.siteintercept.qualtrics.com
12 KB
1 newrelic.com
js-agent.newrelic.com
9 KB
1 teads.tv
a.teads.tv
321 B
1 2mdn.net
s0.2mdn.net
10 KB
1 chartbeat.net
ping.chartbeat.net
213 B
1 ionicframework.com
code.ionicframework.com
9 KB
1 quantcount.com
rules.quantcount.com
338 B
1 rtb123.com
www.rtb123.com
1 KB
1 swiftype.com
cc.swiftype.com
279 B
1 zencdn.net
vjs.zencdn.net
7 KB
1 crazyegg.com
script.crazyegg.com
556 B
1 truste.com
consent.truste.com
2 KB
1 swiftypecdn.com
s.swiftypecdn.com
957 B
1 amazonaws.com
crain-global.s3.amazonaws.com
117 KB
1 brightcove.net
players.brightcove.net
190 KB
1 marfeel.com
bc.marfeel.com
316 B
1 npttech.com
www.npttech.com
3 KB
301 49
Domain Requested by
58 gaia.adage.com adage.com
d8rk54i4mohrb.cloudfront.net
pagead2.googlesyndication.com
24 adage.com 1 redirects adage.com
22 px.moatads.com adage.com
15 metrics.brightcove.com adage.com
11 tpc.googlesyndication.com securepubads.g.doubleclick.net
adage.com
10 securepubads.g.doubleclick.net www.googletagservices.com
adage.com
securepubads.g.doubleclick.net
8 v4.moatads.com adage.com
8 pagead2.googlesyndication.com securepubads.g.doubleclick.net
adage.com
7 api-52-43-238-123.b2c.com 2 redirects adage.com
6 z.moatads.com securepubads.g.doubleclick.net
secure-ds.serving-sys.com
6 secure.brightcove.com adage.com
5 www.google.com adage.com
5 api.b2c.com adage.com
securepubads.g.doubleclick.net
4 api-34-216-138-103.b2c.com 1 redirects adage.com
4 www.facebook.com adage.com
connect.facebook.net
4 consent.trustarc.com consent.truste.com
adage.com
d8rk54i4mohrb.cloudfront.net
4 imasdk.googleapis.com players.brightcove.net
imasdk.googleapis.com
3 api-34-219-4-47.b2c.com 1 redirects adage.com
3 secure-ds.serving-sys.com bs.serving-sys.com
secure-ds.serving-sys.com
adage.com
3 f1.media.brightcove.com adage.com
3 us-ads.openx.net 1 redirects adage.com
3 brightcove.hs.llnwd.net adage.com
3 asset.pagefair.com adage.com
asset.pagefair.com
3 www.linkedin.com 1 redirects gaia.adage.com
3 edge.api.brightcove.com adage.com
3 sb.scorecardresearch.com 1 redirects adage.com
3 survey.g.doubleclick.net adage.com
survey.g.doubleclick.net
3 platform.twitter.com adage.com
platform.twitter.com
2 buy.tinypass.com cdn.tinypass.com
2 dc.ads.linkedin.com 2 redirects
2 secure.adnxs.com 1 redirects adage.com
2 cdn.krxd.net www.rtb123.com
cdn.krxd.net
2 bs.serving-sys.com securepubads.g.doubleclick.net
secure-ds.serving-sys.com
2 edge.simplereach.com d8rk54i4mohrb.cloudfront.net
2 asset.pagefair.net adage.com
2 graph.facebook.com gaia.adage.com
2 experience.tinypass.com adage.com
2 connect.facebook.net adage.com
connect.facebook.net
2 smetrics.adage.com 1 redirects adage.com
2 a.idio.co adage.com
2 adservice.google.de www.googletagservices.com
2 d8rk54i4mohrb.cloudfront.net adage.com
d8rk54i4mohrb.cloudfront.net
2 www.googletagservices.com gaia.adage.com
us-ads.openx.net
2 ssl.google-analytics.com 1 redirects adage.com
2 apis.google.com adage.com
apis.google.com
2 static.chartbeat.com adage.com
1 bam.nr-data.net js-agent.newrelic.com
1 beacon.krxd.net cdn.krxd.net
1 zn8wwshualrtjyaoj-crain.siteintercept.qualtrics.com adage.com
1 js-agent.newrelic.com adage.com
1 eu-u.openx.net us-ads.openx.net
1 consumer.krxd.net cdn.krxd.net
1 syndication.twitter.com 1 redirects
1 stats.pagefair.com adage.com
1 px.ads.linkedin.com adage.com
1 consent-pref.trustarc.com consent.trustarc.com
1 a.teads.tv securepubads.g.doubleclick.net
1 s0.2mdn.net imasdk.googleapis.com
1 cdn.tinypass.com experience.tinypass.com
1 pixel.quantserve.com adage.com
1 ping.chartbeat.net adage.com
1 geoip-js.maxmind.com adage.com
1 code.ionicframework.com gaia.adage.com
1 rules.quantcount.com secure.quantserve.com
1 www.rtb123.com adage.com
1 cc.swiftype.com adage.com
1 vjs.zencdn.net players.brightcove.net
1 s.idio.co js.idio.co
1 adservice.google.com www.googletagservices.com
1 stats.g.doubleclick.net adage.com
1 script.crazyegg.com adage.com
1 js.idio.co adage.com
1 secure.quantserve.com adage.com
1 consent.truste.com adage.com
1 s.swiftypecdn.com adage.com
1 crain-global.s3.amazonaws.com adage.com
1 players.brightcove.net adage.com
1 mab.chartbeat.com adage.com
1 js.maxmind.com adage.com
1 bc.marfeel.com gaia.adage.com
1 www.npttech.com gaia.adage.com
301 81
Subject Issuer Validity Valid
ssl423015.cloudflaressl.com
COMODO ECC Domain Validation Secure Server CA 2
2018-08-25 -
2019-03-03
6 months crt.sh
sni101653.cloudflaressl.com
COMODO ECC Domain Validation Secure Server CA 2
2018-09-12 -
2019-03-21
6 months crt.sh
f4.shared.global.fastly.net
GlobalSign CloudSSL CA - SHA256 - G3
2018-09-04 -
2019-04-14
7 months crt.sh
*.chartbeat.com
Gandi Standard SSL CA 2
2018-04-02 -
2019-04-18
a year crt.sh
*.google.com
Google Internet Authority G3
2018-08-28 -
2018-11-20
3 months crt.sh
*.maxmind.com
COMODO RSA Organization Validation Secure Server CA
2016-09-19 -
2018-10-31
2 years crt.sh
*.twimg.com
DigiCert SHA2 High Assurance Server CA
2017-12-02 -
2018-12-05
a year crt.sh
*.g.doubleclick.net
Google Internet Authority G3
2018-09-11 -
2018-12-04
3 months crt.sh
f6.shared.global.fastly.net
GlobalSign CloudSSL CA - SHA256 - G3
2018-09-19 -
2019-09-12
a year crt.sh
*.scorecardresearch.com
COMODO RSA Organization Validation Secure Server CA
2017-12-06 -
2018-12-26
a year crt.sh
*.google-analytics.com
Google Internet Authority G3
2018-08-28 -
2018-11-20
3 months crt.sh
players.brightcove.net
DigiCert SHA2 Secure Server CA
2018-03-22 -
2019-06-21
a year crt.sh
*.s3.amazonaws.com
DigiCert Baltimore CA-2 G2
2017-09-22 -
2019-01-03
a year crt.sh
*.b.ssl.fastly.net
GlobalSign Organization Validation CA - SHA256 - G2
2018-08-14 -
2020-11-16
2 years crt.sh
*.b2c.com
Go Daddy Secure Certificate Authority - G2
2016-03-24 -
2019-03-24
3 years crt.sh
*.truste.com
Go Daddy Secure Certificate Authority - G2
2018-01-26 -
2021-03-06
3 years crt.sh
*.quantserve.com
DigiCert SHA2 High Assurance Server CA
2015-08-05 -
2018-11-02
3 years crt.sh
idio.co
Let's Encrypt Authority X3
2018-08-14 -
2018-11-12
3 months crt.sh
*.cloudfront.net
DigiCert Global CA G2
2017-11-22 -
2018-11-21
a year crt.sh
*.crazyegg.com
DigiCert SHA2 Secure Server CA
2018-06-08 -
2020-08-05
2 years crt.sh
osff.map.fastly.net
GlobalSign CloudSSL CA - SHA256 - G3
2018-09-21 -
2019-02-24
5 months crt.sh
*.api.brightcove.com
Amazon
2017-11-06 -
2018-12-06
a year crt.sh
*.googleapis.com
Google Internet Authority G3
2018-09-11 -
2018-12-04
3 months crt.sh
*.brightcove.com
COMODO RSA Domain Validation Secure Server CA
2018-04-03 -
2020-05-20
2 years crt.sh
smetrics.adage.com
DigiCert SHA2 High Assurance Server CA
2017-09-04 -
2018-12-07
a year crt.sh
*.facebook.com
DigiCert SHA2 High Assurance Server CA
2017-12-15 -
2019-03-22
a year crt.sh
*.swiftype.com
DigiCert SHA2 Secure Server CA
2017-04-14 -
2020-07-12
3 years crt.sh
www.rtb123.com
GlobalSign Domain Validation CA - SHA256 - G2
2018-05-09 -
2020-05-31
2 years crt.sh
*.tinypass.com
DigiCert SHA2 Secure Server CA
2018-01-02 -
2019-02-20
a year crt.sh
ionicframework.com
CloudFlare Inc ECC CA-2
2018-02-05 -
2019-02-05
a year crt.sh
tpc.googlesyndication.com
Google Internet Authority G3
2018-09-11 -
2018-12-04
3 months crt.sh
www.linkedin.com
DigiCert SHA2 Secure Server CA
2018-05-30 -
2020-09-01
2 years crt.sh
asset.pagefair.com
Let's Encrypt Authority X3
2018-07-30 -
2018-10-28
3 months crt.sh
asset.pagefair.net
Let's Encrypt Authority X3
2018-07-30 -
2018-10-28
3 months crt.sh
*.hs.llnwd.net
COMODO RSA Organization Validation Secure Server CA
2017-10-23 -
2020-10-22
3 years crt.sh
*.trustarc.com
Go Daddy Secure Certificate Authority - G2
2017-07-18 -
2020-07-17
3 years crt.sh
*.simplereach.com
Amazon
2018-03-06 -
2019-04-06
a year crt.sh
*.chartbeat.net
Thawte RSA CA 2018
2018-01-02 -
2019-01-02
a year crt.sh
*.doubleclick.net
Google Internet Authority G3
2018-08-28 -
2018-11-20
3 months crt.sh
teads.tv
Let's Encrypt Authority X3
2018-09-12 -
2018-12-11
3 months crt.sh
moatads.com
DigiCert ECC Secure Server CA
2018-01-09 -
2019-01-09
a year crt.sh
bs.serving-sys.com
Go Daddy Secure Certificate Authority - G2
2018-03-08 -
2020-03-08
2 years crt.sh
*.openx.net
DigiCert ECC Secure Server CA
2018-04-03 -
2019-04-08
a year crt.sh
*.c.ssl.fastly.net
GlobalSign CloudSSL CA - SHA256 - G3
2018-01-04 -
2018-09-28
9 months crt.sh
*.adnxs.com
DigiCert ECC Secure Server CA
2018-01-25 -
2019-01-25
a year crt.sh
px.ads.linkedin.com
DigiCert SHA2 Secure Server CA
2017-06-06 -
2019-06-11
2 years crt.sh
*.pagefair.com
Gandi Standard SSL CA 2
2016-11-02 -
2018-11-20
2 years crt.sh
brightcove.com
GlobalSign CloudSSL CA - SHA256 - G3
2018-09-04 -
2019-03-16
6 months crt.sh
secure-ds.serving-sys.com
DigiCert SHA2 Secure Server CA
2018-02-01 -
2019-02-01
a year crt.sh
www.google.com
Google Internet Authority G3
2018-08-28 -
2018-11-20
3 months crt.sh
*.moatads.com
DigiCert SHA2 Secure Server CA
2018-04-27 -
2019-04-27
a year crt.sh
*.qualtrics.com
DigiCert SHA2 Secure Server CA
2018-09-13 -
2018-11-25
2 months crt.sh
*.krxd.net
Go Daddy Secure Certificate Authority - G2
2017-06-12 -
2019-07-11
2 years crt.sh
*.nr-data.net
GeoTrust RSA CA 2018
2018-01-11 -
2020-03-17
2 years crt.sh

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Frame: https://tpc.googlesyndication.com/pagead/js/r20180919/r20110914/client/ext/m_window_focus_non_hydra.js
Frame ID: BD7B6A5629AB46812C0F5E8ECBA7346A
Requests: 11 HTTP requests in this frame

Frame: https://us-ads.openx.net/w/1.0/jstag
Frame ID: 15ECDF97E0732A012D4AAA71C70995AF
Requests: 23 HTTP requests in this frame

Frame: https://tpc.googlesyndication.com/safeframe/1-0-29/html/container.html
Frame ID: 4443AC6C827B00378397C002D0C9C0E5
Requests: 1 HTTP requests in this frame

Frame: https://consent-pref.trustarc.com/?layout=gdpr&type=craingdpr&site=crain.com&action=notice&country=de&locale=en&behavior=expressed&privacypolicylink=http%3A%2F%2Fadage.com%2Fprivacy&from=https://consent.trustarc.com/
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Requests: 1 HTTP requests in this frame

Frame: https://platform.twitter.com/jot.html
Frame ID: 23A051B25FE93A9A06C7B6070E6A056D
Requests: 1 HTTP requests in this frame

Frame: https://www.facebook.com/tr/
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Requests: 1 HTTP requests in this frame

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Frame ID: AC469D7956048AB1EBF2BC9676132702
Requests: 1 HTTP requests in this frame

Frame: https://buy.tinypass.com/checkout/template/show?displayMode=inline&containerSelector=%23piano-inline_nsl&templateId=OTUXGPNGG90W&offerId=fakeOfferId&trackingId=%7Bjcx%7DH4sIAAAAAAAAAI2Qy27CMBRE_8VrjGLHTmx2VKQ0ElBoIcDSdS5glTyaJ1Dx702i0gqpi25s-Z6Z0fV8ImVCNEAs-5huzxfvPEI9lKo9BAZqvyXUIgJbElOOKWlPW2CHULzcsCldjerJU-2r7SXBNlDCXCDScoBRzlwFb3TncGpJpoVym2A4pZAZiDV00d5mvn1YP9ovwUTeUe8EuixMEneyEBjY3CbYonqHmbYpViGTWHBXuq4jKNXkzj7UP978kNRLiNKjKiBYNDuLhfB4sJr6rLEcVH6DaFBkJfRQ8f3u3M_L1WY8n43H0lqjXxaozKi4aCVxeTz2kFZRqsw-zm-DyuSm46jCfxfIsKxsfx3NXuNTmPD3Sv2nQJM2kYSJPuWkz3hztd8oc8iGe4iLtqxIo-sXDppqj9YBAAA&experienceId=EXPYBWF3RVL9&tbc=%7Bjzx%7DmFVeMHhpzAsXRPR5JFu3r5gPds_HqpBmZTYEbsQXdpx9bpA71RJHn97mNV3AysXmCbsMv2TozZvmTXg-W-wllHTaqajYhZEEmlPLUb8Nmy1rX7Q_pWcbAPaHfCb8Utk4C0_wUuJ5hb_erQpZd0OXqw&iframeId=offer-1-JDn7G&url=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&parentDualScreenLeft=0&parentDualScreenTop=0&parentWidth=1600&parentHeight=1200&parentOuterHeight=1200&aid=4rqMYyzEyD&tags=CMO+Strategy%2CRestaurants%2CSocial%2CTV&contentSection=CMO+Strategy&contentAuthor=Jessica+Wohl&customVariables=%7B%22domain%22%3A%22adage.com%22%2C%22userID%22%3Anull%2C%22userStatus%22%3A%22Anonymous%22%2C%22userMemberTier%22%3A%22%22%2C%22userMemberTierName%22%3A%22%22%2C%22userControlled%22%3A0%2C%22CompanyName%22%3A%22%22%2C%22busInd%22%3A%22%22%2C%22jobFunction%22%3A%22%22%2C%22englishTitle%22%3A%22%22%2C%22PostalCode%22%3A%22%22%2C%22City%22%3A%22%22%2C%22State%22%3A%22%22%2C%22Country%22%3A%22%22%2C%22breakingNewsAlerts%22%3A%22%22%2C%22superbowlUpdates%22%3A%22%22%2C%22dailyAlerts%22%3A%22%22%2C%22digitalAlerts%22%3A%22%22%2C%22mwAlerts%22%3A%22%22%2C%22AgencyBuzz%22%3A%22%22%2C%22cmoStrategy%22%3A%22%22%2C%22creativityAlerts%22%3A%22%22%2C%22AA_circStatus%22%3A%22%22%2C%22AAZ_circStatus%22%3A%22%22%2C%22AAD_circStatus%22%3A%22%22%2C%22AA_finExp%22%3A%22%22%2C%22AAZ_finExp%22%3A%22%22%2C%22AAD_finExp%22%3A%22%22%2C%22AA_graceFlag%22%3A%22%22%2C%22AAZ_graceFlag%22%3A%22%22%2C%22AAD_graceFlag%22%3A%22%22%2C%22AA_customerId%22%3A%22%22%2C%22AAZ_customerId%22%3A%22%22%2C%22AAD_customerId%22%3A%22%22%2C%22AA_dateSigned%22%3A%22%22%2C%22AAZ_dateSigned%22%3A%22%22%2C%22freeForever%22%3A%220%22%2C%22subscriberOnly%22%3A%220%22%2C%22country%22%3A%22GDPR%22%2C%22regSubscribeCode%22%3A%22X86AAC2%22%2C%22selections%22%3A%22%7B%7D%22%7D&zone=Web&contentCreated=2018-09-21+14%3A52%3A25&pageViewId=2018-09-25-21-25-38-612-TX4M2UDwLHwIaYzo-3e2147e1906e42547aeb2f652094c8a7&visitId=v-2018-09-25-21-25-38-614-9v3IWmNSnxdo5kva-3e2147e1906e42547aeb2f652094c8a7&userProvider=tinypass_accounts&userToken=&customCookies=%7B%7D&hasLoginRequiredCallback=true&singleContainer=%5Bobject+HTMLDivElement%5D&width=980&_qh=224309753
Frame ID: 23588D4C57738D9E5F102DF9AE0474EA
Requests: 1 HTTP requests in this frame

Frame: https://tpc.googlesyndication.com/pagead/js/r20180919/r20110914/client/ext/m_window_focus_non_hydra.js
Frame ID: 8E29AF9836B829A79BF59025263BF618
Requests: 11 HTTP requests in this frame

Frame: https://eu-u.openx.net/w/1.0/pd?plm=1&ph=94ef58655625200a8cfc5b15afcd0b94ad52d590
Frame ID: 25D962D12C4613199CBEDB434A63B86A
Requests: 1 HTTP requests in this frame

Screenshot


Page URL History Show full URLs

  1. http://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/ HTTP 301
    https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/ Page URL

Detected technologies

Overall confidence: 100%
Detected patterns
  • env /Swiftype/i

Overall confidence: 100%
Detected patterns
  • env /^VideoJS$/i

Overall confidence: 100%
Detected patterns
  • env /^React$/i

Overall confidence: 100%
Detected patterns
  • script /chartbeat\.js/i
  • env /^_sf_(?:endpt|async_config)$/i

Overall confidence: 100%
Detected patterns
  • headers server /cloudflare/i

Overall confidence: 100%
Detected patterns
  • env /^CE2$/i

Overall confidence: 100%
Detected patterns
  • script /2mdn\.net/i

Overall confidence: 100%
Detected patterns
  • script /\/\/connect\.facebook\.net\/[^\/]*\/[a-z]*\.js/i

Overall confidence: 100%
Detected patterns
  • script /googlesyndication\.com\//i
  • script /2mdn\.net/i
  • env /^__google_ad_/i
  • env /^Goog_AdSense_/i

Overall confidence: 100%
Detected patterns
  • env /^gaGlobal$/i

Overall confidence: 100%
Detected patterns
  • env /^googletag$/i

Overall confidence: 100%
Detected patterns
  • env /^NREUM/i

Overall confidence: 100%
Detected patterns
  • env /^quantserve$/i

Overall confidence: 100%
Detected patterns
  • env /^s_(?:account|objectID|code|INST)$/i

Overall confidence: 100%
Detected patterns
  • env /^_?COMSCORE$/i

Overall confidence: 100%
Detected patterns
  • env /^jQuery$/i

Page Statistics

301
Requests

97 %
HTTPS

43 %
IPv6

49
Domains

81
Subdomains

77
IPs

7
Countries

18321 kB
Transfer

25027 kB
Size

62
Cookies

Page URL History

This captures the URL locations of the websites, including HTTP redirects and client-side redirects via JavaScript or Meta fields.

  1. http://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/ HTTP 301
    https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/ Page URL

Redirected requests

There were HTTP redirect chains for the following requests:

Request Chain 57
  • https://sb.scorecardresearch.com/b?c1=2&c2=16193073&ns__t=1537910736410&ns_c=UTF-8&cv=3.1&c8=Subway%20goes%20after%20McDonald%27s%20in%20burger%20boredom%20ads%20%7C%20CMO%20Strategy%20-%20Ad%20Age&c7=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&c9= HTTP 302
  • https://sb.scorecardresearch.com/b2?c1=2&c2=16193073&ns__t=1537910736410&ns_c=UTF-8&cv=3.1&c8=Subway%20goes%20after%20McDonald%27s%20in%20burger%20boredom%20ads%20%7C%20CMO%20Strategy%20-%20Ad%20Age&c7=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&c9=
Request Chain 70
  • https://ssl.google-analytics.com/r/__utm.gif?utmwv=5.7.2&utms=1&utmn=16592585&utmhn=adage.com&utme=8(BusinessType*ArticleTag)9(00%20-%20Not%20Set*%7Ccmo_strategy%7Crestaurants%7Csocial%7Ctv%7C)11(1)&utmcs=UTF-8&utmsr=1600x1200&utmvp=1585x1200&utmsc=24-bit&utmul=en-us&utmje=0&utmfl=-&utmdt=Subway%20goes%20after%20McDonald%27s%20in%20burger%20boredom%20ads%20%7C%20CMO%20Strategy%20-%20Ad%20Age&utmhid=1200596792&utmr=-&utmp=%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&utmht=1537910736721&utmac=UA-19574238-1&utmcc=__utma%3D1.801306433.1537910737.1537910737.1537910737.1%3B%2B__utmz%3D1.1537910737.1.1.utmcsr%3D(direct)%7Cutmccn%3D(direct)%7Cutmcmd%3D(none)%3B&utmjid=1460263066&utmredir=1&utmu=q1AAAAAAAAAAAAAAAAAAAAAE~ HTTP 302
  • https://stats.g.doubleclick.net/r/collect?v=1&aip=1&t=dc&_r=3&tid=UA-19574238-1&cid=801306433.1537910737&jid=1460263066&_v=5.7.2&z=16592585
Request Chain 106
  • https://smetrics.adage.com/b/ss/crainadage/1/H.27.2/s9208640405086?AQB=1&ndh=1&t=25%2F8%2F2018%2021%3A25%3A37%202%200&fid=43EB139CF83D6601-318982D57376481A&ce=UTF-8&ns=crain&pageName=%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&g=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&cc=USD&ch=adage_news&server=adage.com&events=event19&c1=cmo_strategy&v1=cmo_strategy&c2=cmo_strategy&v2=cmo_strategy&c5=adage_news%3Acmo_strategy%3Aarticle&c6=adage_news%3Acmo_strategy%3Aarticle&v6=%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&c10=not_logged_in&v12=not_logged_in&c15=1&c16=New&v17=1&c18=Subway%20goes%20after%20McDonald%27s%20in%20burger%20boredom%20ads%20%7C%20CMO%20Strategy%20-%20Ad%20Age&v18=New&c19=page-CMS&c21=2018%3A9%3A25%3A21&c22=5%3A00PM&c23=Tuesday&v23=2018%3A9%3A25%3A21&c24=Weekday&v24=5%3A00PM&c25=cmo_strategy&v25=Tuesday&c26=20180921&v26=Weekday&v27=cmo_strategy&c28=article%3A315016&v28=20180921&c29=article&c30=6777&v30=article%3A315016&v31=article&v32=6777&c34=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&c45=1&v45=1&v49=Mozilla%2F5.0%20%28Macintosh%3B%20Intel%20Mac%20OS%20X%2010_13_5%29%20AppleWebKit%2F537.36%20%28KHTML%2C%20like%20Gecko%29%20Chrome%2F67.0.3396.87%20Safari%2F537.36&c60=No_ID&v60=No_ID&v73=1585x1200&v74=Portrait&s=1600x1200&c=24&j=1.6&v=N&k=Y&bw=1600&bh=1200&AQE=1 HTTP 302
  • https://smetrics.adage.com/b/ss/crainadage/1/H.27.2/s9208640405086?AQB=1&pccr=true&vidn=2DD553E8853123D7-600001046000C323&&ndh=1&t=25%2F8%2F2018%2021%3A25%3A37%202%200&fid=43EB139CF83D6601-318982D57376481A&ce=UTF-8&ns=crain&pageName=%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&g=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&cc=USD&ch=adage_news&server=adage.com&events=event19&c1=cmo_strategy&v1=cmo_strategy&c2=cmo_strategy&v2=cmo_strategy&c5=adage_news%3Acmo_strategy%3Aarticle&c6=adage_news%3Acmo_strategy%3Aarticle&v6=%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&c10=not_logged_in&v12=not_logged_in&c15=1&c16=New&v17=1&c18=Subway%20goes%20after%20McDonald%27s%20in%20burger%20boredom%20ads%20%7C%20CMO%20Strategy%20-%20Ad%20Age&v18=New&c19=page-CMS&c21=2018%3A9%3A25%3A21&c22=5%3A00PM&c23=Tuesday&v23=2018%3A9%3A25%3A21&c24=Weekday&v24=5%3A00PM&c25=cmo_strategy&v25=Tuesday&c26=20180921&v26=Weekday&v27=cmo_strategy&c28=article%3A315016&v28=20180921&c29=article&c30=6777&v30=article%3A315016&v31=article&v32=6777&c34=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&c45=1&v45=1&v49=Mozilla%2F5.0%20%28Macintosh%3B%20Intel%20Mac%20OS%20X%2010_13_5%29%20AppleWebKit%2F537.36%20%28KHTML%2C%20like%20Gecko%29%20Chrome%2F67.0.3396.87%20Safari%2F537.36&c60=No_ID&v60=No_ID&v73=1585x1200&v74=Portrait&s=1600x1200&c=24&j=1.6&v=N&k=Y&bw=1600&bh=1200&AQE=1
Request Chain 192
  • https://secure.adnxs.com/seg?add=11912041&t=2 HTTP 302
  • https://secure.adnxs.com/bounce?%2Fseg%3Fadd%3D11912041%26t%3D2
Request Chain 195
  • https://dc.ads.linkedin.com/collect/?pid=299308&fmt=gif HTTP 302
  • https://dc.ads.linkedin.com/collect/?pid=299308&fmt=gif&cookiesTest=true HTTP 302
  • https://www.linkedin.com/px/li_sync?redirect=https%3A%2F%2Fpx.ads.linkedin.com%2Fcollect%2F%3Fpid%3D299308%26fmt%3Dgif%26cookiesTest%3Dtrue%26liSync%3Dtrue HTTP 302
  • https://px.ads.linkedin.com/collect/?pid=299308&fmt=gif&cookiesTest=true&liSync=true
Request Chain 198
  • https://us-ads.openx.net/w/1.0/acj?ai=fc1434db-e77f-4960-b104-0c3c406d547d&o=3113518290&callback=OX_3113518290&ju=https%3A//adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/&jr=&auid=538605981&dims=1600x1200&adxy=967%2C557&res=1600x1200x24&plg=pm&ch=UTF-8&tz=0&ws=300x600&ifr=1&tws=1600x1200&mt=1 HTTP 302
  • https://us-ads.openx.net/w/1.0/acj?cc=1&ai=fc1434db-e77f-4960-b104-0c3c406d547d&o=3113518290&callback=OX_3113518290&ju=https%3A//adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/&jr=&auid=538605981&dims=1600x1200&adxy=967%2C557&res=1600x1200x24&plg=pm&ch=UTF-8&tz=0&ws=300x600&ifr=1&tws=1600x1200&mt=1
Request Chain 208
  • https://syndication.twitter.com/i/jot HTTP 302
  • https://platform.twitter.com/jot.html
Request Chain 228
  • https://api-34-216-138-103.b2c.com/api/x?F7NbVj232Lhs4jNs$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 HTTP 302
  • https://api-34-216-138-103.b2c.com:444/api/4?F7NbVj232Lhs4jNs
Request Chain 259
  • https://api-52-43-238-123.b2c.com/api/x?pXO5HFjV2Kh35yq0$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 HTTP 302
  • https://api-52-43-238-123.b2c.com:444/api/4?pXO5HFjV2Kh35yq0
Request Chain 265
  • https://api-34-219-4-47.b2c.com/api/x?e2eaazdmRgU0Y0nO$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 HTTP 302
  • https://api-34-219-4-47.b2c.com:444/api/4?e2eaazdmRgU0Y0nO
Request Chain 268
  • https://api-52-43-238-123.b2c.com/api/x?Br0Mc1QpAGFiczks$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 HTTP 302
  • https://api-52-43-238-123.b2c.com:444/api/4?Br0Mc1QpAGFiczks

301 HTTP transactions

Resource
Path
Size
x-fer
Type
MIME-Type
Primary Request /
adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Redirect Chain
  • http://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
  • https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
111 KB
26 KB
Document
General
Full URL
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
8a5d5d69bebd799d91b466ed3e1d12b339a234ce41902dc8fb1124f64fbe7be6

Request headers

:method
GET
:authority
adage.com
:scheme
https
:path
/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
pragma
no-cache
cache-control
no-cache
upgrade-insecure-requests
1
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
text/html,application/xhtml+xml,application/xml;q=0.9,image/webp,image/apng,*/*;q=0.8
accept-encoding
gzip, deflate
Upgrade-Insecure-Requests
1
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

status
200
date
Tue, 25 Sep 2018 21:25:36 GMT
content-type
text/html; charset=UTF-8
set-cookie
__cfduid=dcbe7bf667a10cefe2e4ffa9ef99db1551537910735; expires=Wed, 25-Sep-19 21:25:35 GMT; path=/; domain=.adage.com; HttpOnly
x-url
/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
x-host
adage.com
vary
Accept-Encoding
x-varnish
1572105369 1564181191
x-varnish-cache
HIT
cache-control
no-cache
x-cache-server
adage-varnish-02
x-backend-server
adage_live_director
x-cookie-debug
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
server
cloudflare
cf-ray
460090737fa397b0-FRA
content-encoding
gzip

Redirect headers

Date
Tue, 25 Sep 2018 21:25:35 GMT
Transfer-Encoding
chunked
Connection
keep-alive
Cache-Control
max-age=3600
Expires
Tue, 25 Sep 2018 22:25:35 GMT
Location
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Vary
Accept-Encoding
Server
cloudflare
CF-RAY
460090733219bed5-FRA
piano_adblock.js
gaia.adage.com/assets/js/piano/
610 B
507 B
Script
General
Full URL
https://gaia.adage.com/assets/js/piano/piano_adblock.js?1528732556
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
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Request headers

:path
/assets/js/piano/piano_adblock.js?1528732556
pragma
no-cache
cookie
__cfduid=dcbe7bf667a10cefe2e4ffa9ef99db1551537910735
accept-encoding
gzip, deflate
user-agent
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accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 21:25:36 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Mon, 11 Jun 2018 15:55:56 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
46009074e8e197b0-FRA
expires
Tue, 02 Oct 2018 21:25:36 GMT
jquery-1.9.1.min.js
gaia.adage.com/assets/js/libs/
90 KB
37 KB
Script
General
Full URL
https://gaia.adage.com/assets/js/libs/jquery-1.9.1.min.js?1466703826
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
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Request headers

:path
/assets/js/libs/jquery-1.9.1.min.js?1466703826
pragma
no-cache
cookie
__cfduid=dcbe7bf667a10cefe2e4ffa9ef99db1551537910735
accept-encoding
gzip, deflate
user-agent
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accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 21:25:36 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Thu, 23 Jun 2016 17:43:46 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
46009074e8e297b0-FRA
expires
Tue, 02 Oct 2018 21:25:36 GMT
jquery.cookie.js
gaia.adage.com/assets/js/libs/
4 KB
2 KB
Script
General
Full URL
https://gaia.adage.com/assets/js/libs/jquery.cookie.js?1466703826
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
cd2fe43a6657c09edb9aebef79b2da9cb243ed80d7a32f225774bfa60b0607e0

Request headers

:path
/assets/js/libs/jquery.cookie.js?1466703826
pragma
no-cache
cookie
__cfduid=dcbe7bf667a10cefe2e4ffa9ef99db1551537910735
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 21:25:36 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Thu, 23 Jun 2016 17:43:47 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
46009074e8e397b0-FRA
expires
Tue, 02 Oct 2018 21:25:36 GMT
user.js
gaia.adage.com/assets/js/min/
4 KB
1 KB
Script
General
Full URL
https://gaia.adage.com/assets/js/min/user.js?1537553086
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
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Request headers

:path
/assets/js/min/user.js?1537553086
pragma
no-cache
cookie
__cfduid=dcbe7bf667a10cefe2e4ffa9ef99db1551537910735
accept-encoding
gzip, deflate
user-agent
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accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 21:25:36 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 18:04:46 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
46009074e8e497b0-FRA
expires
Tue, 02 Oct 2018 21:25:36 GMT
piano_custom.js
gaia.adage.com/assets/js/piano/
23 KB
7 KB
Script
General
Full URL
https://gaia.adage.com/assets/js/piano/piano_custom.js?1534875411
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
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Request headers

:path
/assets/js/piano/piano_custom.js?1534875411
pragma
no-cache
cookie
__cfduid=dcbe7bf667a10cefe2e4ffa9ef99db1551537910735
accept-encoding
gzip, deflate
user-agent
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accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 21:25:36 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Tue, 21 Aug 2018 18:16:51 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
46009074e8e597b0-FRA
expires
Tue, 02 Oct 2018 21:25:36 GMT
marfeel.js
gaia.adage.com/assets/js/
1 KB
827 B
Script
General
Full URL
https://gaia.adage.com/assets/js/marfeel.js?1535547990
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
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Request headers

:path
/assets/js/marfeel.js?1535547990
pragma
no-cache
cookie
__cfduid=dcbe7bf667a10cefe2e4ffa9ef99db1551537910735
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 21:25:36 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Wed, 29 Aug 2018 13:06:30 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
46009074e8e697b0-FRA
expires
Tue, 02 Oct 2018 21:25:36 GMT
advertising.js
www.npttech.com/
8 KB
3 KB
Script
General
Full URL
https://www.npttech.com/advertising.js
Requested by
Host: gaia.adage.com
URL: https://gaia.adage.com/assets/js/piano/piano_adblock.js?1528732556
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::ac40:a204 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 21:25:36 GMT
content-encoding
gzip
cf-cache-status
HIT
x-amz-request-id
F0EB8E061D1A3DFC
status
200
x-amz-version-id
null
x-amz-id-2
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last-modified
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server
cloudflare
etag
W/"0846aaf786d26c401f7f0bb8408f70c5"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/javascript
cache-control
public, max-age=28800
cf-ray
460090752b3864d5-FRA
expires
Wed, 26 Sep 2018 05:25:36 GMT
main.d.js
bc.marfeel.com/adage.com/
10 B
316 B
Script
General
Full URL
https://bc.marfeel.com/adage.com/main.d.js
Requested by
Host: gaia.adage.com
URL: https://gaia.adage.com/assets/js/marfeel.js?1535547990
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
151.101.134.110 San Francisco, United States, ASN54113 (FASTLY - Fastly, US),
Reverse DNS
Software
nginx /
Resource Hash
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 21:25:36 GMT
via
1.1 varnish, 1.1 varnish
x-cache
HIT, HIT
status
200
content-length
10
x-served-by
cache-lcy19228-LCY, cache-mad9431-MAD
server
nginx
x-timer
S1537910736.219107,VS0,VE0
content-language
en
access-control-allow-origin
*
access-control-expose-headers
AMP-Access-Control-Allow-Source-Origin, Date
cache-control
public, max-age=60, stale-while-revalidate=2592000, stale-if-error=2592000
accept-ranges
bytes
content-type
application/javascript;charset=UTF-8
access-control-allow-headers
x-requested-with
x-cache-hits
1, 1
chartbeat_mab.js
static.chartbeat.com/js/
18 KB
8 KB
Script
General
Full URL
https://static.chartbeat.com/js/chartbeat_mab.js
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2600:9000:200c:5800:18:1fcd:348:2461 , United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
Software
nginx /
Resource Hash
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 20:40:16 GMT
content-encoding
gzip
last-modified
Thu, 07 Jun 2018 02:42:36 GMT
server
nginx
age
2720
vary
Accept-Encoding
x-cache
Hit from cloudfront
content-type
application/x-javascript
status
200
cache-control
max-age=7200
x-amz-cf-id
G1t70SuRZ_Txvifg0yKK8WGqyYlST35JrAgnO9zs9cD_hrvyIVkpRQ==
via
1.1 e7c35757c4581d46396ae4c0a48815ef.cloudfront.net (CloudFront)
expires
Tue, 25 Sep 2018 22:40:16 GMT
core.css
gaia.adage.com/assets/css/
932 KB
135 KB
Stylesheet
General
Full URL
https://gaia.adage.com/assets/css/core.css?1537553076
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
5e640ea0f267e7762f124318e895616972dc8ff4937290b3f819cd149c5f6c6a

Request headers

:path
/assets/css/core.css?1537553076
pragma
no-cache
cookie
__cfduid=dcbe7bf667a10cefe2e4ffa9ef99db1551537910735
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
text/css,*/*;q=0.1
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 21:25:36 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 18:04:36 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
text/css
status
200
cache-control
public, max-age=604800
cf-ray
46009075895697b0-FRA
expires
Tue, 02 Oct 2018 21:25:36 GMT
modal.css
gaia.adage.com/assets/css/
8 KB
2 KB
Stylesheet
General
Full URL
https://gaia.adage.com/assets/css/modal.css?1466703828
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
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Request headers

:path
/assets/css/modal.css?1466703828
pragma
no-cache
cookie
__cfduid=dcbe7bf667a10cefe2e4ffa9ef99db1551537910735
accept-encoding
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user-agent
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accept
text/css,*/*;q=0.1
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 21:25:36 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Thu, 23 Jun 2016 17:43:48 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
text/css
status
200
cache-control
public, max-age=604800
cf-ray
46009075895797b0-FRA
expires
Tue, 02 Oct 2018 21:25:36 GMT
modals.css
gaia.adage.com/assets/css/
14 KB
4 KB
Stylesheet
General
Full URL
https://gaia.adage.com/assets/css/modals.css?1535554291
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
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Request headers

:path
/assets/css/modals.css?1535554291
pragma
no-cache
cookie
__cfduid=dcbe7bf667a10cefe2e4ffa9ef99db1551537910735
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
text/css,*/*;q=0.1
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 21:25:36 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Wed, 29 Aug 2018 14:51:31 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
text/css
status
200
cache-control
public, max-age=604800
cf-ray
46009075895897b0-FRA
expires
Tue, 02 Oct 2018 21:25:36 GMT
ribbon-messenger.css
gaia.adage.com/assets/css/
903 B
504 B
Stylesheet
General
Full URL
https://gaia.adage.com/assets/css/ribbon-messenger.css?1466703828
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
5c2681fc6276fdf92f14054b561969d2021d22776a7153a3868d4150579fdd20

Request headers

:path
/assets/css/ribbon-messenger.css?1466703828
pragma
no-cache
cookie
__cfduid=dcbe7bf667a10cefe2e4ffa9ef99db1551537910735
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
text/css,*/*;q=0.1
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 21:25:36 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Thu, 23 Jun 2016 17:43:48 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
text/css
status
200
cache-control
public, max-age=604800
cf-ray
46009075895997b0-FRA
expires
Tue, 02 Oct 2018 21:25:36 GMT
redirect.js
gaia.adage.com/assets/js/min/
326 B
291 B
Script
General
Full URL
https://gaia.adage.com/assets/js/min/redirect.js?1537553085
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
7a9cca62e44da633b9f833c3240a1b61180f8246d2804e1b6b0942345b78c88f

Request headers

:path
/assets/js/min/redirect.js?1537553085
pragma
no-cache
cookie
__cfduid=dcbe7bf667a10cefe2e4ffa9ef99db1551537910735
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 21:25:36 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 18:04:45 GMT
server
cloudflare
etag
W/"5ba532bd-146"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
46009075895a97b0-FRA
expires
Tue, 02 Oct 2018 21:25:36 GMT
init.js
gaia.adage.com/assets/js/min/
384 B
339 B
Script
General
Full URL
https://gaia.adage.com/assets/js/min/init.js?1537553085
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
b89b1767173e5f73355c4e2728a99eeeeeaf817aa417cbee9659c79465d72ea3

Request headers

:path
/assets/js/min/init.js?1537553085
pragma
no-cache
cookie
__cfduid=dcbe7bf667a10cefe2e4ffa9ef99db1551537910735
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 21:25:36 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 18:04:45 GMT
server
cloudflare
etag
W/"5ba532bd-180"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
46009075895b97b0-FRA
expires
Tue, 02 Oct 2018 21:25:36 GMT
script.js
gaia.adage.com/assets/js/min/
50 KB
15 KB
Script
General
Full URL
https://gaia.adage.com/assets/js/min/script.js?1537553085
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
3a13e814f4b7587bb7b8a45bd5fe56c0ee3b65378ed623b70c91f1ccb8d8c7d1

Request headers

:path
/assets/js/min/script.js?1537553085
pragma
no-cache
cookie
__cfduid=dcbe7bf667a10cefe2e4ffa9ef99db1551537910735
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 21:25:36 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 18:04:45 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
46009075895c97b0-FRA
expires
Tue, 02 Oct 2018 21:25:36 GMT
plugins.js
gaia.adage.com/assets/js/min/
121 KB
42 KB
Script
General
Full URL
https://gaia.adage.com/assets/js/min/plugins.js?1537553085
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
b103e1f44132b58fe95421c75fcd11e0f53d58bd889942f640cfb2668adb74c4

Request headers

:path
/assets/js/min/plugins.js?1537553085
pragma
no-cache
cookie
__cfduid=dcbe7bf667a10cefe2e4ffa9ef99db1551537910735
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 21:25:36 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 18:04:45 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
46009075895d97b0-FRA
expires
Tue, 02 Oct 2018 21:25:36 GMT
ribbon-messenger.js
gaia.adage.com/assets/js/min/
4 KB
2 KB
Script
General
Full URL
https://gaia.adage.com/assets/js/min/ribbon-messenger.js?1537553085
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
4283ed7c152175089b7fc34eee5716e1bc713a1dbc5a67454f74a5867ac334c6

Request headers

:path
/assets/js/min/ribbon-messenger.js?1537553085
pragma
no-cache
cookie
__cfduid=dcbe7bf667a10cefe2e4ffa9ef99db1551537910735
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 21:25:36 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 18:04:45 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
46009075995e97b0-FRA
expires
Tue, 02 Oct 2018 21:25:36 GMT
ribbon-messenger-init.js
gaia.adage.com/assets/js/min/
180 B
219 B
Script
General
Full URL
https://gaia.adage.com/assets/js/min/ribbon-messenger-init.js?1537553085
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
20b655ae610a3f1fe8e91124468483174c893ccb1f6a46f7f5960245cba4e69b

Request headers

:path
/assets/js/min/ribbon-messenger-init.js?1537553085
pragma
no-cache
cookie
__cfduid=dcbe7bf667a10cefe2e4ffa9ef99db1551537910735
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 21:25:36 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 18:04:45 GMT
server
cloudflare
etag
W/"5ba532bd-b4"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
46009075995f97b0-FRA
expires
Tue, 02 Oct 2018 21:25:36 GMT
modal.js
gaia.adage.com/assets/js/min/
20 KB
8 KB
Script
General
Full URL
https://gaia.adage.com/assets/js/min/modal.js?1537553085
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
47fabeb94c06020ab423ae6c2bd64e78577c3bcb21eee8da989c5c4281f2d285

Request headers

:path
/assets/js/min/modal.js?1537553085
pragma
no-cache
cookie
__cfduid=dcbe7bf667a10cefe2e4ffa9ef99db1551537910735
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 21:25:36 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 18:04:45 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
46009075996097b0-FRA
expires
Tue, 02 Oct 2018 21:25:36 GMT
sharecount.js
gaia.adage.com/assets/js/min/
590 B
435 B
Script
General
Full URL
https://gaia.adage.com/assets/js/min/sharecount.js?1537553085
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
c354168c6b6088ea85a6dddc80f752475664725e394643b32af5d88cd8b1e402

Request headers

:path
/assets/js/min/sharecount.js?1537553085
pragma
no-cache
cookie
__cfduid=dcbe7bf667a10cefe2e4ffa9ef99db1551537910735
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 21:25:36 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 18:04:45 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
46009075996197b0-FRA
expires
Tue, 02 Oct 2018 21:25:36 GMT
plusone.js
apis.google.com/js/
43 KB
17 KB
Script
General
Full URL
https://apis.google.com/js/plusone.js
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2a00:1450:4001:812::200e , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
ESF /
Resource Hash
ef8b3fbbbaafbca8f364e27ca71181aff9cc0ef3ea442a24df52f44e9fea6fbb
Security Headers
Name Value
Strict-Transport-Security max-age=31536000
X-Content-Type-Options nosniff
X-Frame-Options SAMEORIGIN
X-Xss-Protection 1; mode=block

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 21:25:36 GMT
content-encoding
gzip
x-content-type-options
nosniff
content-security-policy-report-only
script-src 'report-sample' 'nonce-20m6ChPFBWGeAahLtmPiNs2LgbU' 'unsafe-inline' 'strict-dynamic' https: http: 'unsafe-eval';object-src 'none';base-uri 'self';report-uri /_/cspreport
p3p
CP="This is not a P3P policy! See g.co/p3phelp for more info."
status
200
alt-svc
quic=":443"; ma=2592000; v="44,43,39,35"
x-xss-protection
1; mode=block
x-ua-compatible
IE=edge, chrome=1
server
ESF
x-frame-options
SAMEORIGIN
etag
"99c4c8b44692ecdb95b761138d66136c"
strict-transport-security
max-age=31536000
content-type
application/javascript; charset=utf-8
cache-control
private, max-age=1800, stale-while-revalidate=1800
timing-allow-origin
*
expires
Tue, 25 Sep 2018 21:25:36 GMT
javascript.js
gaia.adage.com/assets/js/min/
20 KB
7 KB
Script
General
Full URL
https://gaia.adage.com/assets/js/min/javascript.js?1537553085
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
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Reverse DNS
Software
cloudflare /
Resource Hash
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Request headers

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pragma
no-cache
cookie
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user-agent
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accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 21:25:36 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
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server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
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expires
Tue, 02 Oct 2018 21:25:36 GMT
porte.js
gaia.adage.com/assets/js/min/
6 KB
2 KB
Script
General
Full URL
https://gaia.adage.com/assets/js/min/porte.js?1537553085
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
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Request headers

:path
/assets/js/min/porte.js?1537553085
pragma
no-cache
cookie
__cfduid=dcbe7bf667a10cefe2e4ffa9ef99db1551537910735
accept-encoding
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user-agent
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accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 21:25:36 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 18:04:45 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
46009075996397b0-FRA
expires
Tue, 02 Oct 2018 21:25:36 GMT
counter.js
gaia.adage.com/assets/js/min/
150 B
239 B
Script
General
Full URL
https://gaia.adage.com/assets/js/min/counter.js?1537553066
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
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Request headers

:path
/assets/js/min/counter.js?1537553066
pragma
no-cache
cookie
__cfduid=dcbe7bf667a10cefe2e4ffa9ef99db1551537910735
accept-encoding
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user-agent
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accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 21:25:36 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 18:04:26 GMT
server
cloudflare
etag
W/"5ba532aa-96"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
46009075996497b0-FRA
expires
Tue, 02 Oct 2018 21:25:36 GMT
AAIndiaRedirect.js
gaia.adage.com/assets/js/min/
3 KB
1 KB
Script
General
Full URL
https://gaia.adage.com/assets/js/min/AAIndiaRedirect.js?1537553065
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
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Request headers

:path
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pragma
no-cache
cookie
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accept-encoding
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user-agent
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accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 21:25:36 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
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server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
46009075996597b0-FRA
expires
Tue, 02 Oct 2018 21:25:36 GMT
dfp.js
gaia.adage.com/assets/js/min/
9 KB
3 KB
Script
General
Full URL
https://gaia.adage.com/assets/js/min/dfp.js?1537553077
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
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Reverse DNS
Software
cloudflare /
Resource Hash
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Request headers

:path
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pragma
no-cache
cookie
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user-agent
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accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 21:25:36 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 18:04:37 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
46009075996697b0-FRA
expires
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geoip2.js
js.maxmind.com/js/apis/geoip2/v2.1/
4 KB
2 KB
Script
General
Full URL
https://js.maxmind.com/js/apis/geoip2/v2.1/geoip2.js
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
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Server
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Reverse DNS
Software
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Resource Hash
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Request headers

Referer
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User-Agent
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Response headers

date
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content-encoding
gzip
cf-cache-status
HIT
last-modified
Tue, 25 Sep 2018 19:20:51 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=43200
cf-ray
46009075b83b275c-FRA
expires
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slick.min.js
adage.com/scripts/edit/js/slick/
23 KB
6 KB
Script
General
Full URL
https://adage.com/scripts/edit/js/slick/slick.min.js
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
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Request headers

:path
/scripts/edit/js/slick/slick.min.js
pragma
no-cache
cookie
__cfduid=dcbe7bf667a10cefe2e4ffa9ef99db1551537910735
accept-encoding
gzip, deflate
user-agent
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accept
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no-cache
:authority
adage.com
referer
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:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

x-varnish-cache
HIT
x-url
/scripts/edit/js/slick/slick.min.js
date
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content-encoding
gzip
vary
Accept-Encoding
cf-ray
46009075996897b0-FRA
x-cache-server
adage-varnish-01
status
200
x-host
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x-backend-server
adage_live_director
content-length
5823
last-modified
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server
cloudflare
etag
"5def-535f4c3455925"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
x-cookie-debug
x-varnish
1302387293 1279915857
cache-control
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accept-ranges
bytes
content-type
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widgets.js
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118 KB
35 KB
Script
General
Full URL
https://platform.twitter.com/widgets.js
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2606:2800:234:46c:e8b:1e2f:2bd:694 , United States, ASN15133 (EDGECAST - MCI Communications Services, Inc. d/b/a Verizon Business, US),
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Software
ECS (fcn/40F7) /
Resource Hash
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Request headers

Referer
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User-Agent
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Response headers

Date
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Content-Encoding
gzip
Last-Modified
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Server
ECS (fcn/40F7)
Etag
"1b744ce33856b6b52d274069bf0e3248+gzip"
Vary
Accept-Encoding
X-Cache
HIT
P3P
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Cache-Control
public, max-age=1800
Content-Type
application/javascript; charset=utf-8
Content-Length
35389
jquery.sharrre.js
gaia.adage.com/assets/js/min/
14 KB
5 KB
Script
General
Full URL
https://gaia.adage.com/assets/js/min/jquery.sharrre.js?1537553085
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
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Request headers

:path
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pragma
no-cache
cookie
__cfduid=dcbe7bf667a10cefe2e4ffa9ef99db1551537910735
accept-encoding
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user-agent
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accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
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Response headers

date
Tue, 25 Sep 2018 21:25:36 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 18:04:45 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
46009075996997b0-FRA
expires
Tue, 02 Oct 2018 21:25:36 GMT
async_survey
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48 KB
18 KB
Script
General
Full URL
https://survey.g.doubleclick.net/async_survey?site=bgexkparr4cfqge6y3abx3eqga
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2a00:1450:4001:81b::2011 , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
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Security Headers
Name Value
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Request headers

Referer
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User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

pragma
no-cache
date
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content-encoding
gzip
x-content-type-options
nosniff
alt-svc
quic=":443"; ma=2592000; v="44,43,39,35"
x-frame-options
SAMEORIGIN
content-type
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status
200
cache-control
private, no-cache, must-revalidate, no-store
content-disposition
attachment; filename="f.txt"
vary
*
x-xss-protection
1; mode=block
expires
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/
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218 B
520 B
XHR
General
Full URL
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Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2a04:4e42:1f::714 , European Union, ASN54113 (FASTLY - Fastly, US),
Reverse DNS
Software
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Resource Hash
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Request headers

User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Origin
https://adage.com

Response headers

date
Tue, 25 Sep 2018 21:25:36 GMT
content-encoding
gzip
x-cacheable
YES
x-backend
default
age
0
x-cache
MISS, MISS
status
200
x-cache-hits
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x-restarts
0
content-length
173
x-served-by
cache-mad9428-MAD
access-control-allow-origin
*
x-timer
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vary
Origin, Access-Control-Request-Headers, Access-Control-Request-Method, Accept-Encoding
content-type
application/json
via
1.1 varnish, 1.1 varnish
cache-control
no-store, no-cache, must-revalidate, max-age=0, s-maxage=0
accept-ranges
bytes
expires
Sun, 23 Sep 2018 21:25:36 GMT
cb=gapi.loaded_0
apis.google.com/_/scs/apps-static/_/js/k=oz.gapi.en_US.nf9gNjhyOiw.O/m=plusone/rt=j/sv=1/d=1/ed=1/am=wQ/rs=AGLTcCPHIx2ovNee4frLD1SBlad1d6uBQA/
131 KB
46 KB
Script
General
Full URL
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Requested by
Host: apis.google.com
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Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2a00:1450:4001:812::200e , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
sffe /
Resource Hash
7c285113182f934e0c7f4593a490bd0c0681d869aacc31ca42c7b04ee1f40252
Security Headers
Name Value
X-Content-Type-Options nosniff
X-Xss-Protection 1; mode=block

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Fri, 21 Sep 2018 22:56:09 GMT
content-encoding
gzip
x-content-type-options
nosniff
last-modified
Thu, 20 Sep 2018 22:36:38 GMT
server
sffe
age
340167
vary
Accept-Encoding
content-type
text/javascript; charset=UTF-8
status
200
cache-control
public, immutable, max-age=31536000
accept-ranges
bytes
alt-svc
quic=":443"; ma=2592000; v="44,43,39,35"
content-length
46713
x-xss-protection
1; mode=block
expires
Sat, 21 Sep 2019 22:56:09 GMT
beacon.js
sb.scorecardresearch.com/
1 KB
1 KB
Script
General
Full URL
https://sb.scorecardresearch.com/beacon.js
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
23.45.99.242 Amsterdam, Netherlands, ASN20940 (AKAMAI-ASN1, US),
Reverse DNS
a23-45-99-242.deploy.static.akamaitechnologies.com
Software
/
Resource Hash
d0fd74148f4cbe78bd0e6328dc5ce5955f0a0ecdb1eb2919da4a7e596ac65912

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Tue, 25 Sep 2018 21:25:36 GMT
Content-Encoding
gzip
Vary
Accept-Encoding
Content-Type
application/x-javascript
Cache-Control
private, no-transform, max-age=86400
Connection
keep-alive
Content-Length
901
Expires
Wed, 26 Sep 2018 21:25:36 GMT
315016
adage.com/api/article/rendered_simplereach/
748 B
645 B
XHR
General
Full URL
https://adage.com/api/article/rendered_simplereach/315016
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
477e38a18054911f2487d6d6909caf9babedc3c3bfed91937ee6fbfeea899756

Request headers

:path
/api/article/rendered_simplereach/315016
pragma
no-cache
cookie
__cfduid=dcbe7bf667a10cefe2e4ffa9ef99db1551537910735; _cb_ls=1
x-newrelic-id
UwcHVldXGwYAVFZaAgM=
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
application/json, text/javascript, */*; q=0.01
cache-control
no-cache
:authority
adage.com
x-requested-with
XMLHttpRequest
:scheme
https
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:method
GET
Accept
application/json, text/javascript, */*; q=0.01
X-NewRelic-ID
UwcHVldXGwYAVFZaAgM=
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
X-Requested-With
XMLHttpRequest

Response headers

x-varnish-cache
HIT
x-url
/api/article/rendered_simplereach/315016
date
Tue, 25 Sep 2018 21:25:36 GMT
content-encoding
gzip
vary
Accept-Encoding
cf-ray
4600907659e097b0-FRA
x-cache-server
adage-varnish-01
status
200
x-host
adage.com
x-backend-server
adage_live_director
content-length
482
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
x-cookie-debug
access-control-allow-methods
*
x-varnish
1302387295 1294457962
access-control-allow-origin
*
cache-control
no-cache
accept-ranges
bytes
content-type
application/json
ga.js
ssl.google-analytics.com/
45 KB
17 KB
Script
General
Full URL
https://ssl.google-analytics.com/ga.js
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2a00:1450:4001:80b::2008 , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
Golfe2 /
Resource Hash
1259ea99bd76596239bfd3102c679eb0a5052578dc526b0452f4d42f8bcdd45f
Security Headers
Name Value
Strict-Transport-Security max-age=10886400; includeSubDomains; preload
X-Content-Type-Options nosniff

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

strict-transport-security
max-age=10886400; includeSubDomains; preload
content-encoding
gzip
x-content-type-options
nosniff
last-modified
Thu, 13 Sep 2018 23:12:19 GMT
server
Golfe2
age
2362
date
Tue, 25 Sep 2018 20:46:14 GMT
vary
Accept-Encoding
content-type
text/javascript
status
200
cache-control
public, max-age=7200
timing-allow-origin
*
alt-svc
quic=":443"; ma=2592000; v="44,43,39,35"
content-length
17168
expires
Tue, 25 Sep 2018 22:46:14 GMT
gpt.js
www.googletagservices.com/tag/js/
21 KB
8 KB
Script
General
Full URL
https://www.googletagservices.com/tag/js/gpt.js
Requested by
Host: gaia.adage.com
URL: https://gaia.adage.com/assets/js/min/dfp.js?1537553077
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2a00:1450:4001:815::2002 , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
sffe /
Resource Hash
dae58cb7d925f11f09e033a9f70007206476368f1e81824eea4e87e1aefbbb14
Security Headers
Name Value
X-Content-Type-Options nosniff
X-Xss-Protection 1; mode=block

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 21:25:36 GMT
content-encoding
gzip
x-content-type-options
nosniff
server
sffe
etag
"8 / 14 of 1000 / last-modified: 1537573516"
vary
Accept-Encoding
content-type
text/javascript
status
200
cache-control
private, max-age=900, stale-while-revalidate=3600
timing-allow-origin
*
alt-svc
quic="googleads.g.doubleclick.net:443"; ma=2592000; v="44,43,39,35",quic=":443"; ma=2592000; v="44,43,39,35"
content-length
7928
x-xss-protection
1; mode=block
expires
Tue, 25 Sep 2018 21:25:36 GMT
subway_mcd_hammock_3x2.jpg
gaia.adage.com/images/bin/image/x-small/
2 KB
3 KB
Image
General
Full URL
https://gaia.adage.com/images/bin/image/x-small/subway_mcd_hammock_3x2.jpg?1537554560
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
00834658981ffa181174230102c074d83003229a49dc333841e2fb7eec94e567

Request headers

:path
/images/bin/image/x-small/subway_mcd_hammock_3x2.jpg?1537554560
pragma
no-cache
cookie
__cfduid=dcbe7bf667a10cefe2e4ffa9ef99db1551537910735
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 21:25:37 GMT
cf-cache-status
REVALIDATED
last-modified
Fri, 21 Sep 2018 18:29:20 GMT
server
cloudflare
etag
"5ba53880-997"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/jpeg
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
46009077eb1897b0-FRA
content-length
2455
expires
Tue, 02 Oct 2018 21:25:37 GMT
trump_closing_argument.jpg
gaia.adage.com/images/bin/image/x-small/
2 KB
2 KB
Image
General
Full URL
https://gaia.adage.com/images/bin/image/x-small/trump_closing_argument.jpg?1478545198
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
f9ac01a6239714970f84d50ad5e90506ee10290ce273cf39c72f03ff8bd6979a

Request headers

:path
/images/bin/image/x-small/trump_closing_argument.jpg?1478545198
pragma
no-cache
cookie
__cfduid=dcbe7bf667a10cefe2e4ffa9ef99db1551537910735
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 21:25:37 GMT
cf-cache-status
REVALIDATED
last-modified
Mon, 07 Nov 2016 18:59:58 GMT
server
cloudflare
etag
"5820cf2e-80e"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/jpeg
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
46009077eb1997b0-FRA
content-length
2062
expires
Tue, 02 Oct 2018 21:25:37 GMT
SamsungQLEDCantLookAway3x2.jpg
gaia.adage.com/images/bin/image/x-small/
2 KB
2 KB
Image
General
Full URL
https://gaia.adage.com/images/bin/image/x-small/SamsungQLEDCantLookAway3x2.jpg?1537548449
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
9820c04cbd951f3f008abd4d81949341f1809ffce0bc9465d28be51eeb3ff89a

Request headers

:path
/images/bin/image/x-small/SamsungQLEDCantLookAway3x2.jpg?1537548449
pragma
no-cache
cookie
__cfduid=dcbe7bf667a10cefe2e4ffa9ef99db1551537910735
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 21:25:36 GMT
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 16:47:29 GMT
server
cloudflare
etag
"5ba520a1-91d"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/jpeg
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
46009077fb2597b0-FRA
content-length
2333
expires
Tue, 02 Oct 2018 21:25:36 GMT
iStock854441252_3x2.jpg
gaia.adage.com/images/bin/image/x-small/
3 KB
3 KB
Image
General
Full URL
https://gaia.adage.com/images/bin/image/x-small/iStock854441252_3x2.jpg?1537217623
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
738c8187de6b80a358ee758acb00b6c8c9e2fe1b9f0ac7f5deba2778b41a72cd

Request headers

:path
/images/bin/image/x-small/iStock854441252_3x2.jpg?1537217623
pragma
no-cache
cookie
__cfduid=dcbe7bf667a10cefe2e4ffa9ef99db1551537910735
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 21:25:36 GMT
cf-cache-status
HIT
last-modified
Mon, 17 Sep 2018 20:53:43 GMT
server
cloudflare
etag
"5ba01457-c58"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/jpeg
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
460090780b2b97b0-FRA
content-length
3160
expires
Tue, 02 Oct 2018 21:25:36 GMT
SimonMediaMoguls.jpg
gaia.adage.com/images/bin/image/x-small/
3 KB
3 KB
Image
General
Full URL
https://gaia.adage.com/images/bin/image/x-small/SimonMediaMoguls.jpg?1537540896
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
9ac7dd36b3d56e9c0e85fd6f5e7e7b64fe2a9a4a66894f608106f3c3618767cc

Request headers

:path
/images/bin/image/x-small/SimonMediaMoguls.jpg?1537540896
pragma
no-cache
cookie
__cfduid=dcbe7bf667a10cefe2e4ffa9ef99db1551537910735
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 21:25:36 GMT
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 14:41:36 GMT
server
cloudflare
etag
"5ba50320-a2c"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/jpeg
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
460090781b2f97b0-FRA
content-length
2604
expires
Tue, 02 Oct 2018 21:25:36 GMT
Adobe_headquarters_in_San_Jose.jpg
gaia.adage.com/images/bin/image/x-small/
3 KB
3 KB
Image
General
Full URL
https://gaia.adage.com/images/bin/image/x-small/Adobe_headquarters_in_San_Jose.jpg?1537480557
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
9e938e00067675d39b6bb390dd9878f7c4564676b2c292719fe90a86b28d760e

Request headers

:path
/images/bin/image/x-small/Adobe_headquarters_in_San_Jose.jpg?1537480557
pragma
no-cache
cookie
__cfduid=dcbe7bf667a10cefe2e4ffa9ef99db1551537910735
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 21:25:36 GMT
cf-cache-status
HIT
last-modified
Thu, 20 Sep 2018 21:55:57 GMT
server
cloudflare
etag
"5ba4176d-a55"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/jpeg
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
460090781b3597b0-FRA
content-length
2645
expires
Tue, 02 Oct 2018 21:25:36 GMT
budlightbrowns.jpg
gaia.adage.com/images/bin/image/x-small/
3 KB
3 KB
Image
General
Full URL
https://gaia.adage.com/images/bin/image/x-small/budlightbrowns.jpg?1537505189
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
8fc28e3effce54c6b0be6c2e08fa3e594202736d2eb44bdec5fd8db682ed7aca

Request headers

:path
/images/bin/image/x-small/budlightbrowns.jpg?1537505189
pragma
no-cache
cookie
__cfduid=dcbe7bf667a10cefe2e4ffa9ef99db1551537910735
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 21:25:36 GMT
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 04:46:29 GMT
server
cloudflare
etag
"5ba477a5-b59"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/jpeg
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
460090781b3697b0-FRA
content-length
2905
expires
Tue, 02 Oct 2018 21:25:36 GMT
GAP_HillCity_3x2.jpg
gaia.adage.com/images/bin/image/x-small/
2 KB
2 KB
Image
General
Full URL
https://gaia.adage.com/images/bin/image/x-small/GAP_HillCity_3x2.jpg?1537467509
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
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Request headers

:path
/images/bin/image/x-small/GAP_HillCity_3x2.jpg?1537467509
pragma
no-cache
cookie
__cfduid=dcbe7bf667a10cefe2e4ffa9ef99db1551537910735
accept-encoding
gzip, deflate
user-agent
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accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 21:25:36 GMT
cf-cache-status
HIT
last-modified
Thu, 20 Sep 2018 18:18:29 GMT
server
cloudflare
etag
"5ba3e475-97a"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/jpeg
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
460090782b3797b0-FRA
content-length
2426
expires
Tue, 02 Oct 2018 21:25:36 GMT
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gaia.adage.com/images/bin/image/x-small/
3 KB
3 KB
Image
General
Full URL
https://gaia.adage.com/images/bin/image/x-small/users_iqjWHBFdfxIU_iQIFSkwDerBw_v0_pi0TFsqn_N8siPbzgcJYQlLw_1x1_1.jpg?1537386113
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
9160ffc5de28ee18175c5a789895fb1c9ff7354c585d9baf7a4ad082e2e8abd3

Request headers

:path
/images/bin/image/x-small/users_iqjWHBFdfxIU_iQIFSkwDerBw_v0_pi0TFsqn_N8siPbzgcJYQlLw_1x1_1.jpg?1537386113
pragma
no-cache
cookie
__cfduid=dcbe7bf667a10cefe2e4ffa9ef99db1551537910735
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 21:25:36 GMT
cf-cache-status
HIT
last-modified
Wed, 19 Sep 2018 19:41:53 GMT
server
cloudflare
etag
"5ba2a681-a60"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/jpeg
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
460090783b4397b0-FRA
content-length
2656
expires
Tue, 02 Oct 2018 21:25:36 GMT
jquery.counter-1.0.js
gaia.adage.com/scripts/plugins/
6 KB
2 KB
Script
General
Full URL
https://gaia.adage.com/scripts/plugins/jquery.counter-1.0.js
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
04fb28ab27ab42d69874708444b9635ea61076495974ccca8fb4bef1dc037f5b

Request headers

:path
/scripts/plugins/jquery.counter-1.0.js
pragma
no-cache
cookie
__cfduid=dcbe7bf667a10cefe2e4ffa9ef99db1551537910735
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 21:25:36 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Thu, 23 Jun 2016 16:43:50 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
4600907659e597b0-FRA
expires
Tue, 02 Oct 2018 21:25:36 GMT
index.min.js
players.brightcove.net/377748811/BkeObTWBe_default/
756 KB
190 KB
Script
General
Full URL
https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
2.18.234.122 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-234-122.deploy.static.akamaitechnologies.com
Software
AmazonS3 /
Resource Hash
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

x-amz-version-id
Uu.nUa7gcK8RBvAzQHfIsqnJz6A.eLLT
Content-Encoding
gzip
ETag
"aabb9c2e66cdcd54d2f6b2fb958c575d"
x-amz-request-id
D6C5B44868E3D722
x-amz-replication-status
COMPLETED
Connection
keep-alive
Content-Length
193438
x-amz-id-2
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X-BCOV-Response-Mode
1
X-Served-By
cache-fra19120-FRA
Last-Modified
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Server
AmazonS3
X-Timer
S1536896346.143042,VS0,VE359
Date
Tue, 25 Sep 2018 21:25:36 GMT
Vary
Accept-Encoding
Content-Type
application/javascript
Access-Control-Allow-Origin
*
Cache-Control
public, max-age=299
Accept-Ranges
bytes
X-Cache-Hits
0
JwohlHeadshot_Sq.png
gaia.adage.com/images/bin/image/small/
44 KB
44 KB
Image
General
Full URL
https://gaia.adage.com/images/bin/image/small/JwohlHeadshot_Sq.png
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
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Request headers

:path
/images/bin/image/small/JwohlHeadshot_Sq.png
pragma
no-cache
cookie
__cfduid=dcbe7bf667a10cefe2e4ffa9ef99db1551537910735
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 21:25:37 GMT
cf-cache-status
REVALIDATED
last-modified
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server
cloudflare
etag
"57b22c34-af86"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/png
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
460090783b4597b0-FRA
content-length
44934
expires
Tue, 02 Oct 2018 21:25:37 GMT
s_crainsc.js
crain-global.s3.amazonaws.com/
117 KB
117 KB
Script
General
Full URL
https://crain-global.s3.amazonaws.com/s_crainsc.js
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
52.216.105.67 Ashburn, United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
s3-1-w.amazonaws.com
Software
AmazonS3 /
Resource Hash
6160c474e6f03ff7bce8211f53430528a0d98aa0b1bbddb4f5b220fe0be7fcbf

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Tue, 25 Sep 2018 21:25:37 GMT
Last-Modified
Tue, 18 Sep 2018 14:57:19 GMT
Server
AmazonS3
x-amz-request-id
5B4CA843BE2DE5F8
ETag
"fedb933e7b13f550755abbf52b9c8e58"
x-amz-meta-origin-date-iso8601
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Content-Type
application/x-javascript
Accept-Ranges
bytes
Content-Length
119443
x-amz-id-2
m5RXYmtOtayHGq6ddiqF4OMpmLgGEjUaVzCY/9zLdHD6fTHgLapKOHinv2kuQgsFD7c81BGB9/0=
swiftype-components.js
gaia.adage.com/assets/js/min/
276 KB
96 KB
Script
General
Full URL
https://gaia.adage.com/assets/js/min/swiftype-components.js
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
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Request headers

:path
/assets/js/min/swiftype-components.js
pragma
no-cache
cookie
__cfduid=dcbe7bf667a10cefe2e4ffa9ef99db1551537910735
accept-encoding
gzip, deflate
user-agent
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accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 21:25:36 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 18:04:45 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
46009077eb1697b0-FRA
expires
Tue, 02 Oct 2018 21:25:36 GMT
swiftype-config.js
gaia.adage.com/assets/js/min/
6 KB
2 KB
Script
General
Full URL
https://gaia.adage.com/assets/js/min/swiftype-config.js
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
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Request headers

:path
/assets/js/min/swiftype-config.js
pragma
no-cache
cookie
__cfduid=dcbe7bf667a10cefe2e4ffa9ef99db1551537910735
accept-encoding
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user-agent
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accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 21:25:36 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 18:04:45 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
46009077eb1797b0-FRA
expires
Tue, 02 Oct 2018 21:25:36 GMT
9Vb8tQqGzsf13b3nkdnR.js
s.swiftypecdn.com/cc/
329 B
957 B
Script
General
Full URL
https://s.swiftypecdn.com/cc/9Vb8tQqGzsf13b3nkdnR.js
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
151.101.132.143 San Francisco, United States, ASN54113 (FASTLY - Fastly, US),
Reverse DNS
Software
/
Resource Hash
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Security Headers
Name Value
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Request headers

Referer
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User-Agent
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Response headers

Date
Tue, 25 Sep 2018 21:25:37 GMT
Content-Encoding
gzip
X-Content-Type-Options
nosniff
Age
69
X-Cache
MISS
Status
200 OK
Connection
keep-alive
Content-Length
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X-XSS-Protection
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X-Request-Id
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X-Served-By
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X-Runtime
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Access-Control-Allow-Origin
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X-Content-Digest
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X-Timer
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ETag
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Vary
Accept-Encoding
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Via
1.1 varnish
Cache-Control
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Accept-Ranges
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X-Rack-Cache
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X-Cache-Hits
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api.b2c.com/api/
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178 B
Script
General
Full URL
https://api.b2c.com/api/init-342kzwc638ij98bundg.js
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
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TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
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Reverse DNS
Software
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Request headers

Referer
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User-Agent
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Response headers

pragma
no-cache
date
Tue, 25 Sep 2018 21:25:37 GMT
content-encoding
gzip
server
openresty
content-type
text/javascript
status
200
cache-control
no-cache, no-store, must-revalidate
expires
-1
notice
consent.truste.com/
4 KB
2 KB
Script
General
Full URL
https://consent.truste.com/notice?domain=crain.com&c=teconsent&text=true&js=bb&noticeType=bb&cookieLink=http%3A%2F%2Fadage.com%2Fprivacy&privacypolicylink=http%3A%2F%2Fadage.com%2Fprivacy
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
54.72.19.186 Dublin, Ireland, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
ec2-54-72-19-186.eu-west-1.compute.amazonaws.com
Software
nginx /
Resource Hash
7cc68fa67f8c0c81742899c693bc9984d6e829662ffdab2800d9d94a9fa44c00

Request headers

User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Origin
https://adage.com

Response headers

date
Tue, 25 Sep 2018 21:25:36 GMT
content-encoding
gzip
server
nginx
status
200
vary
Accept-Encoding
content-type
text/javascript;charset=UTF-8
access-control-allow-origin
*
cache-control
no-cache
content-length
1531
expires
Tue, 25 Sep 2018 21:25:35 GMT
quant.js
secure.quantserve.com/
12 KB
6 KB
Script
General
Full URL
https://secure.quantserve.com/quant.js
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
35.158.206.55 Frankfurt, Germany, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
ec2-35-158-206-55.eu-central-1.compute.amazonaws.com
Software
QS /
Resource Hash
404a9b0ffbcc813e8ddbb8d8510a24a69c09079282f8083ee94f4adc5d627176

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Tue, 25 Sep 2018 21:25:36 GMT
Content-Encoding
gzip
Last-Modified
Tue, 25-Sep-2018 21:25:36 GMT
Server
QS
ETag
M0-e2b9884a
Vary
Accept-Encoding
Content-Type
application/x-javascript
Cache-Control
private, no-transform, max-age=604800
Connection
keep-alive
Content-Length
5456
Expires
Tue, 02 Oct 2018 21:25:36 GMT
b2
sb.scorecardresearch.com/
Redirect Chain
  • https://sb.scorecardresearch.com/b?c1=2&c2=16193073&ns__t=1537910736410&ns_c=UTF-8&cv=3.1&c8=Subway%20goes%20after%20McDonald%27s%20in%20burger%20boredom%20ads%20%7C%20CMO%20Strategy%20-%20Ad%20Age...
  • https://sb.scorecardresearch.com/b2?c1=2&c2=16193073&ns__t=1537910736410&ns_c=UTF-8&cv=3.1&c8=Subway%20goes%20after%20McDonald%27s%20in%20burger%20boredom%20ads%20%7C%20CMO%20Strategy%20-%20Ad%20Ag...
0
248 B
Image
General
Full URL
https://sb.scorecardresearch.com/b2?c1=2&c2=16193073&ns__t=1537910736410&ns_c=UTF-8&cv=3.1&c8=Subway%20goes%20after%20McDonald%27s%20in%20burger%20boredom%20ads%20%7C%20CMO%20Strategy%20-%20Ad%20Age&c7=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&c9=
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
23.45.99.242 Amsterdam, Netherlands, ASN20940 (AKAMAI-ASN1, US),
Reverse DNS
a23-45-99-242.deploy.static.akamaitechnologies.com
Software
/
Resource Hash
e3b0c44298fc1c149afbf4c8996fb92427ae41e4649b934ca495991b7852b855

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 21:25:36 GMT
Cache-Control
private, no-cache, no-cache=Set-Cookie, no-store, proxy-revalidate
Connection
keep-alive
Content-Length
0
Expires
Mon, 01 Jan 1990 00:00:00 GMT

Redirect headers

Location
https://sb.scorecardresearch.com/b2?c1=2&c2=16193073&ns__t=1537910736410&ns_c=UTF-8&cv=3.1&c8=Subway%20goes%20after%20McDonald%27s%20in%20burger%20boredom%20ads%20%7C%20CMO%20Strategy%20-%20Ad%20Age&c7=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&c9=
Pragma
no-cache
Date
Tue, 25 Sep 2018 21:25:36 GMT
Cache-Control
private, no-cache, no-cache=Set-Cookie, no-store, proxy-revalidate
Connection
keep-alive
Content-Length
0
Expires
Mon, 01 Jan 1990 00:00:00 GMT
720.js
js.idio.co/
4 KB
2 KB
Script
General
Full URL
https://js.idio.co/720.js
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
54.230.95.179 Seattle, United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
server-54-230-95-179.fra2.r.cloudfront.net
Software
AmazonS3 /
Resource Hash
3a0461ac3720509cc5eb560b381d40994d502fd85764e7b21db70bcaf74326ec

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 31 Jul 2018 15:31:03 GMT
content-encoding
gzip
last-modified
Tue, 31 Jul 2018 15:30:29 GMT
server
AmazonS3
age
20689
vary
Accept-Encoding
x-cache
Hit from cloudfront
content-type
application/javascript; charset=utf-8
status
200
cache-control
max-age=86400
x-amz-cf-id
6DczJ-EBop0h3YAYAtylmCTG0-aOfdE1eJizRbwMT5g6MnOtxjqBqg==
via
1.1 a5dd7270846a000392d2981b8c28634f.cloudfront.net (CloudFront)
reach.js
d8rk54i4mohrb.cloudfront.net/js/
16 KB
16 KB
Script
General
Full URL
https://d8rk54i4mohrb.cloudfront.net/js/reach.js
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2600:9000:200c:6400:1f:573d:79c0:21 , United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
Software
AmazonS3 /
Resource Hash
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 18 Sep 2018 22:14:10 GMT
via
1.1 a0ca759832376930b4e288cce8d0a079.cloudfront.net (CloudFront)
last-modified
Mon, 10 Sep 2018 20:11:51 GMT
server
AmazonS3
age
561
etag
"ba871eeba294aa98587f27b5bad1d5dd"
x-cache
Hit from cloudfront
x-amz-version-id
.Ewky2WNbc3cIvHq1HKFbdtQAnPJJAgO
status
200
cache-control
no-cache
x-amz-replication-status
COMPLETED
accept-ranges
bytes
content-type
application/javascript; charset=utf-8
content-length
16149
x-amz-cf-id
xGQQJ95oTaiC5qsqATtTtUxnKfDcXDWNxFDAlqzs_I2x42fkSR9lzA==
prompt_embed_static.js
survey.g.doubleclick.net/insights/consumersurveys/static/412828200479581820/
353 KB
113 KB
Script
General
Full URL
https://survey.g.doubleclick.net/insights/consumersurveys/static/412828200479581820/prompt_embed_static.js
Requested by
Host: survey.g.doubleclick.net
URL: https://survey.g.doubleclick.net/async_survey?site=bgexkparr4cfqge6y3abx3eqga
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2a00:1450:4001:81b::2011 , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
Google Frontend /
Resource Hash
ebf9e53b9a7676a0aa9f6886c5ea83e644f0a71ae204e014d329d56b0b790ef7

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 19:55:20 GMT
content-encoding
gzip
server
Google Frontend
age
5416
etag
"Kgv4aQ"
content-type
application/javascript
status
200
x-cloud-trace-context
24183c266ee39e2c1617da5fc56f3b87
cache-control
public, max-age=2592000
alt-svc
quic=":443"; ma=2592000; v="44,43,39,35"
content-length
115690
expires
Thu, 25 Oct 2018 19:55:20 GMT
sso_set_cr.php
adage.com/ajax/
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292 B
XHR
General
Full URL
https://adage.com/ajax/sso_set_cr.php
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
e3b0c44298fc1c149afbf4c8996fb92427ae41e4649b934ca495991b7852b855

Request headers

:path
/ajax/sso_set_cr.php
pragma
no-cache
cookie
__cfduid=dcbe7bf667a10cefe2e4ffa9ef99db1551537910735; _cb_ls=1
x-newrelic-id
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accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
adage.com
x-requested-with
XMLHttpRequest
:scheme
https
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:method
GET
Accept
*/*
X-NewRelic-ID
UwcHVldXGwYAVFZaAgM=
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
X-Requested-With
XMLHttpRequest

Response headers

x-varnish-cache
MISS
x-url
/ajax/sso_set_cr.php
date
Tue, 25 Sep 2018 21:25:36 GMT
content-encoding
gzip
x-cache-server
adage-varnish-02
status
200
x-cookie-debug
__cfduid=dcbe7bf667a10cefe2e4ffa9ef99db1551537910735; _cb_ls=1
x-host
adage.com
x-backend-server
adage_live_director
x-varnish
1572105398
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
text/html; charset=UTF-8
cache-control
no-cache
cf-ray
46009077fb2197b0-FRA
8637.js
script.crazyegg.com/pages/scripts/0060/
81 B
556 B
Script
General
Full URL
https://script.crazyegg.com/pages/scripts/0060/8637.js?427197
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
54.230.92.241 Seattle, United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
server-54-230-92-241.fra2.r.cloudfront.net
Software
AmazonS3 /
Resource Hash
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Wed, 12 Sep 2018 07:44:50 GMT
Via
1.1 ed522e38bfbcd76f653d4691110d92a1.cloudfront.net (CloudFront)
Last-Modified
Wed, 12 Sep 2018 06:44:50 GMT
Server
AmazonS3
Age
816
ETag
"b776b179b06f720d765afa7d39cd377c"
X-Cache
Hit from cloudfront
Content-Type
application/x-javascript
Cache-Control
no-cache
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
81
X-Amz-Cf-Id
55spAe0kWVMMrwwuLVT1qQaGc6hLjg1Z_GK7gZpDjQ6FyALPDfK8Eg==
sprites-seed7780b9d.png
gaia.adage.com/assets/images/
175 KB
175 KB
Image
General
Full URL
https://gaia.adage.com/assets/images/sprites-seed7780b9d.png
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
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Request headers

:path
/assets/images/sprites-seed7780b9d.png
pragma
no-cache
cookie
__cfduid=dcbe7bf667a10cefe2e4ffa9ef99db1551537910735
accept-encoding
gzip, deflate
user-agent
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accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://gaia.adage.com/assets/css/core.css?1537553076
:scheme
https
:method
GET
Referer
https://gaia.adage.com/assets/css/core.css?1537553076
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 21:25:36 GMT
cf-cache-status
HIT
last-modified
Sun, 24 Sep 2017 21:17:43 GMT
server
cloudflare
etag
"59c820f7-2bb93"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/png
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
460090784b5697b0-FRA
content-length
179091
expires
Tue, 02 Oct 2018 21:25:36 GMT
AdAge_Logo.svg
gaia.adage.com/assets/images/
2 KB
1 KB
Image
General
Full URL
https://gaia.adage.com/assets/images/AdAge_Logo.svg
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
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Request headers

:path
/assets/images/AdAge_Logo.svg
pragma
no-cache
cookie
__cfduid=dcbe7bf667a10cefe2e4ffa9ef99db1551537910735
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://gaia.adage.com/assets/css/core.css?1537553076
:scheme
https
:method
GET
Referer
https://gaia.adage.com/assets/css/core.css?1537553076
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 21:25:36 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Mon, 11 Dec 2017 20:57:59 GMT
server
cloudflare
etag
W/"5a2ef157-6cb"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/svg+xml
status
200
cache-control
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cf-ray
460090784b5497b0-FRA
expires
Wed, 26 Sep 2018 01:25:36 GMT
burger_black.png
gaia.adage.com/assets/images/
1 KB
1 KB
Image
General
Full URL
https://gaia.adage.com/assets/images/burger_black.png
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
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Request headers

:path
/assets/images/burger_black.png
pragma
no-cache
cookie
__cfduid=dcbe7bf667a10cefe2e4ffa9ef99db1551537910735
accept-encoding
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user-agent
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accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://gaia.adage.com/assets/css/core.css?1537553076
:scheme
https
:method
GET
Referer
https://gaia.adage.com/assets/css/core.css?1537553076
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 21:25:36 GMT
cf-cache-status
HIT
last-modified
Sun, 24 Sep 2017 21:15:51 GMT
server
cloudflare
etag
"59c82087-40a"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/png
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200
cache-control
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accept-ranges
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cf-ray
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content-length
1034
expires
Tue, 02 Oct 2018 21:25:36 GMT
social-sprites.png
gaia.adage.com/assets/images/
21 KB
21 KB
Image
General
Full URL
https://gaia.adage.com/assets/images/social-sprites.png
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
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Request headers

:path
/assets/images/social-sprites.png
pragma
no-cache
cookie
__cfduid=dcbe7bf667a10cefe2e4ffa9ef99db1551537910735
accept-encoding
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user-agent
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accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://gaia.adage.com/assets/css/core.css?1537553076
:scheme
https
:method
GET
Referer
https://gaia.adage.com/assets/css/core.css?1537553076
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 21:25:36 GMT
cf-cache-status
HIT
last-modified
Sun, 24 Sep 2017 23:18:54 GMT
server
cloudflare
etag
"59c83d5e-52f6"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/png
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
460090784b5597b0-FRA
content-length
21238
expires
Tue, 02 Oct 2018 21:25:36 GMT
TiemposWebLF-Regular.woff
gaia.adage.com/assets/font-face/
77 KB
77 KB
Font
General
Full URL
https://gaia.adage.com/assets/font-face/TiemposWebLF-Regular.woff
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9476 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
db48302c74682d21c063f2332b1d7fdca3f31fff93a2be3ecfee53f477c59c06

Request headers

:path
/assets/font-face/TiemposWebLF-Regular.woff
pragma
no-cache
origin
https://adage.com
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://gaia.adage.com/assets/css/core.css?1537553076
:scheme
https
:method
GET
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://gaia.adage.com/assets/css/core.css?1537553076
Origin
https://adage.com

Response headers

date
Tue, 25 Sep 2018 21:25:36 GMT
cf-cache-status
HIT
status
200
content-length
78692
last-modified
Thu, 23 Jun 2016 17:43:45 GMT
server
cloudflare
etag
"576c1fd1-13364"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/octet-stream
access-control-allow-origin
*
cache-control
public, max-age=14400
set-cookie
__cfduid=d565a765428dda701f09046db83ca66ae1537910736; expires=Wed, 25-Sep-19 21:25:36 GMT; path=/; domain=.adage.com; HttpOnly
accept-ranges
bytes
cf-ray
46009078493d9ab2-FRA
expires
Wed, 26 Sep 2018 01:25:36 GMT
TiemposWebLF-RegularItalic.woff
gaia.adage.com/assets/font-face/
79 KB
79 KB
Font
General
Full URL
https://gaia.adage.com/assets/font-face/TiemposWebLF-RegularItalic.woff
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9476 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
a91360fea04b0e05ead21d18a2c1190d2b72fefb026908648c7c50b7ff5ff070

Request headers

:path
/assets/font-face/TiemposWebLF-RegularItalic.woff
pragma
no-cache
origin
https://adage.com
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://gaia.adage.com/assets/css/core.css?1537553076
:scheme
https
:method
GET
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://gaia.adage.com/assets/css/core.css?1537553076
Origin
https://adage.com

Response headers

date
Tue, 25 Sep 2018 21:25:37 GMT
cf-cache-status
REVALIDATED
status
200
content-length
80464
last-modified
Thu, 23 Jun 2016 17:43:44 GMT
server
cloudflare
etag
"576c1fd0-13a50"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/octet-stream
access-control-allow-origin
*
cache-control
public, max-age=14400
set-cookie
__cfduid=d565a765428dda701f09046db83ca66ae1537910736; expires=Wed, 25-Sep-19 21:25:36 GMT; path=/; domain=.adage.com; HttpOnly
accept-ranges
bytes
cf-ray
46009078493e9ab2-FRA
expires
Wed, 26 Sep 2018 01:25:37 GMT
hamburger_menu
adage.com/api/homepage/
5 KB
1 KB
XHR
General
Full URL
https://adage.com/api/homepage/hamburger_menu
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
b6199686c53f7f5040ae6f507c3aedf9b02f2763d956777d25721f87e6d79b14

Request headers

:path
/api/homepage/hamburger_menu
pragma
no-cache
cookie
__cfduid=dcbe7bf667a10cefe2e4ffa9ef99db1551537910735; _cb_ls=1
x-newrelic-id
UwcHVldXGwYAVFZaAgM=
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
application/json, text/javascript, */*; q=0.01
cache-control
no-cache
:authority
adage.com
x-requested-with
XMLHttpRequest
:scheme
https
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:method
GET
Accept
application/json, text/javascript, */*; q=0.01
X-NewRelic-ID
UwcHVldXGwYAVFZaAgM=
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
X-Requested-With
XMLHttpRequest

Response headers

x-varnish-cache
HIT
x-url
/api/homepage/hamburger_menu
date
Tue, 25 Sep 2018 21:25:36 GMT
content-encoding
gzip
vary
Accept-Encoding
cf-ray
460090785b5d97b0-FRA
x-cache-server
adage-varnish-02
status
200
x-host
adage.com
x-backend-server
adage_live_director
content-length
1328
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
x-cookie-debug
access-control-allow-methods
*
x-varnish
1572105401 1568573158
access-control-allow-origin
*
cache-control
no-cache
accept-ranges
bytes
content-type
application/json
collect
stats.g.doubleclick.net/r/
Redirect Chain
  • https://ssl.google-analytics.com/r/__utm.gif?utmwv=5.7.2&utms=1&utmn=16592585&utmhn=adage.com&utme=8(BusinessType*ArticleTag)9(00%20-%20Not%20Set*%7Ccmo_strategy%7Crestaurants%7Csocial%7Ctv%7C)11(1...
  • https://stats.g.doubleclick.net/r/collect?v=1&aip=1&t=dc&_r=3&tid=UA-19574238-1&cid=801306433.1537910737&jid=1460263066&_v=5.7.2&z=16592585
35 B
102 B
Image
General
Full URL
https://stats.g.doubleclick.net/r/collect?v=1&aip=1&t=dc&_r=3&tid=UA-19574238-1&cid=801306433.1537910737&jid=1460263066&_v=5.7.2&z=16592585
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2a00:1450:400c:c0a::9c , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
Golfe2 /
Resource Hash
8337212354871836e6763a41e615916c89bac5b3f1f0adf60ba43c7c806e1015
Security Headers
Name Value
Strict-Transport-Security max-age=10886400; includeSubDomains; preload
X-Content-Type-Options nosniff

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

pragma
no-cache
strict-transport-security
max-age=10886400; includeSubDomains; preload
x-content-type-options
nosniff
last-modified
Sun, 17 May 1998 03:00:00 GMT
server
Golfe2
date
Tue, 25 Sep 2018 21:25:36 GMT
status
200
content-type
image/gif
access-control-allow-origin
*
cache-control
no-cache, no-store, must-revalidate
alt-svc
quic=":443"; ma=2592000; v="44,43,39,35"
content-length
35
expires
Fri, 01 Jan 1990 00:00:00 GMT

Redirect headers

pragma
no-cache
date
Tue, 25 Sep 2018 21:25:36 GMT
last-modified
Sun, 17 May 1998 03:00:00 GMT
server
Golfe2
status
302
location
https://stats.g.doubleclick.net/r/collect?v=1&aip=1&t=dc&_r=3&tid=UA-19574238-1&cid=801306433.1537910737&jid=1460263066&_v=5.7.2&z=16592585
content-type
text/html; charset=UTF-8
access-control-allow-origin
*
cache-control
no-cache, no-store, must-revalidate
alt-svc
quic=":443"; ma=2592000; v="44,43,39,35"
content-length
368
expires
Fri, 01 Jan 1990 00:00:00 GMT
integrator.js
adservice.google.de/adsid/
109 B
171 B
Script
General
Full URL
https://adservice.google.de/adsid/integrator.js?domain=adage.com
Requested by
Host: www.googletagservices.com
URL: https://www.googletagservices.com/tag/js/gpt.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2a00:1450:4001:819::2002 , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
cafe /
Resource Hash
0482a98d09daebc18a0d2e1ed8f748da5b0179e61223ed541101df1f4699f073
Security Headers
Name Value
X-Content-Type-Options nosniff
X-Xss-Protection 1; mode=block

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

timing-allow-origin
*
date
Tue, 25 Sep 2018 21:25:36 GMT
content-encoding
gzip
x-content-type-options
nosniff
server
cafe
p3p
CP="This is not a P3P policy! See http://support.google.com/accounts/answer/151657 for more info."
status
200
cache-control
private, no-cache, no-store
content-disposition
attachment; filename="f.txt"
content-type
application/javascript; charset=UTF-8
alt-svc
quic="googleads.g.doubleclick.net:443"; ma=2592000; v="44,43,39,35",quic=":443"; ma=2592000; v="44,43,39,35"
content-length
104
x-xss-protection
1; mode=block
integrator.js
adservice.google.com/adsid/
109 B
171 B
Script
General
Full URL
https://adservice.google.com/adsid/integrator.js?domain=adage.com
Requested by
Host: www.googletagservices.com
URL: https://www.googletagservices.com/tag/js/gpt.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2a00:1450:4001:819::2002 , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
cafe /
Resource Hash
0482a98d09daebc18a0d2e1ed8f748da5b0179e61223ed541101df1f4699f073
Security Headers
Name Value
X-Content-Type-Options nosniff
X-Xss-Protection 1; mode=block

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

timing-allow-origin
*
date
Tue, 25 Sep 2018 21:25:36 GMT
content-encoding
gzip
x-content-type-options
nosniff
server
cafe
p3p
CP="This is not a P3P policy! See http://support.google.com/accounts/answer/151657 for more info."
status
200
cache-control
private, no-cache, no-store
content-disposition
attachment; filename="f.txt"
content-type
application/javascript; charset=UTF-8
alt-svc
quic="googleads.g.doubleclick.net:443"; ma=2592000; v="44,43,39,35",quic=":443"; ma=2592000; v="44,43,39,35"
content-length
104
x-xss-protection
1; mode=block
pubads_impl_249.js
securepubads.g.doubleclick.net/gpt/
182 KB
63 KB
Script
General
Full URL
https://securepubads.g.doubleclick.net/gpt/pubads_impl_249.js
Requested by
Host: www.googletagservices.com
URL: https://www.googletagservices.com/tag/js/gpt.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
172.217.22.34 Mountain View, United States, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
fra15s16-in-f34.1e100.net
Software
sffe /
Resource Hash
308b88046da3cb8c99042d803173dee196d6501925fd3c86ccf8f9e2d7f7d04a
Security Headers
Name Value
X-Content-Type-Options nosniff
X-Xss-Protection 1; mode=block

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 21:25:36 GMT
content-encoding
gzip
x-content-type-options
nosniff
last-modified
Thu, 13 Sep 2018 13:39:46 GMT
server
sffe
vary
Accept-Encoding
content-type
text/javascript
status
200
cache-control
private, immutable, max-age=31536000
accept-ranges
bytes
timing-allow-origin
*
alt-svc
quic=":443"; ma=2592000; v="44,43,39,35"
content-length
64039
x-xss-protection
1; mode=block
expires
Tue, 25 Sep 2018 21:25:36 GMT
icon-search-black.png
gaia.adage.com/assets/images/
309 KB
309 KB
Image
General
Full URL
https://gaia.adage.com/assets/images/icon-search-black.png
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
7fea5568865d4c05472818346c52743fd5cce96259544a35f579012cfc3f8546

Request headers

:path
/assets/images/icon-search-black.png
pragma
no-cache
cookie
__cfduid=dcbe7bf667a10cefe2e4ffa9ef99db1551537910735; __utma=1.801306433.1537910737.1537910737.1537910737.1; __utmc=1; __utmz=1.1537910737.1.1.utmcsr=(direct)|utmccn=(direct)|utmcmd=(none); __utmv=1.|1=BusinessType=00%20-%20Not%20Set=1; __utmt=1; __utmb=1.1.10.1537910737
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://gaia.adage.com/assets/css/core.css?1537553076
:scheme
https
:method
GET
Referer
https://gaia.adage.com/assets/css/core.css?1537553076
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 21:25:36 GMT
cf-cache-status
HIT
last-modified
Sun, 24 Sep 2017 21:15:48 GMT
server
cloudflare
etag
"59c82084-4d2c4"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/png
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
460090789b8f97b0-FRA
content-length
316100
expires
Tue, 02 Oct 2018 21:25:36 GMT
ia.js
s.idio.co/
2 KB
1 KB
Script
General
Full URL
https://s.idio.co/ia.js
Requested by
Host: js.idio.co
URL: https://js.idio.co/720.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
54.230.95.129 Seattle, United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
server-54-230-95-129.fra2.r.cloudfront.net
Software
AmazonS3 /
Resource Hash
932ea76ee0e29b363a45f844e8ad42038536f70f7e8d8bcf56100c3e41590bac

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Fri, 13 Jul 2018 12:52:07 GMT
content-encoding
gzip
last-modified
Fri, 13 Jul 2018 12:51:13 GMT
server
AmazonS3
age
30790
vary
Accept-Encoding
x-cache
Hit from cloudfront
content-type
application/javascript
status
200
cache-control
max-age=86400
x-amz-cf-id
3wfLRJ5yMeu2jA2wV5XA-_t5mUTJtZLAdH6I7MW-Hioquz9Cy-5KtQ==
via
1.1 ae322f9f82b436687f3bcaf36433b2bb.cloudfront.net (CloudFront)
300x250-member-bg.gif
gaia.adage.com/images/
10 KB
11 KB
Image
General
Full URL
https://gaia.adage.com/images/300x250-member-bg.gif
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
97b3fd7ba676d08db6242d6f73d9d176905dbf7fadfbceaf1146b7164de69029

Request headers

:path
/images/300x250-member-bg.gif
pragma
no-cache
cookie
__cfduid=dcbe7bf667a10cefe2e4ffa9ef99db1551537910735; __utma=1.801306433.1537910737.1537910737.1537910737.1; __utmc=1; __utmz=1.1537910737.1.1.utmcsr=(direct)|utmccn=(direct)|utmcmd=(none); __utmv=1.|1=BusinessType=00%20-%20Not%20Set=1; __utmt=1; __utmb=1.1.10.1537910737
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://gaia.adage.com/assets/css/core.css?1537553076
:scheme
https
:method
GET
Referer
https://gaia.adage.com/assets/css/core.css?1537553076
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 21:25:36 GMT
cf-cache-status
HIT
last-modified
Thu, 23 Jun 2016 17:42:31 GMT
server
cloudflare
etag
"576c1f87-2995"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/gif
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
46009078cbc797b0-FRA
content-length
10645
expires
Tue, 02 Oct 2018 21:25:36 GMT
Retina-Black.woff
gaia.adage.com/assets/font-face/retina-standard/
63 KB
63 KB
Font
General
Full URL
https://gaia.adage.com/assets/font-face/retina-standard/Retina-Black.woff
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9476 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
ee0f363ac6a256884d7337e98f2afd5fd5e31039c7e694048eea307b34f79e93

Request headers

:path
/assets/font-face/retina-standard/Retina-Black.woff
pragma
no-cache
origin
https://adage.com
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://gaia.adage.com/assets/css/core.css?1537553076
:scheme
https
:method
GET
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://gaia.adage.com/assets/css/core.css?1537553076
Origin
https://adage.com

Response headers

date
Tue, 25 Sep 2018 21:25:36 GMT
cf-cache-status
HIT
status
200
content-length
64596
last-modified
Mon, 06 Nov 2017 15:02:13 GMT
server
cloudflare
etag
"5a007975-fc54"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/octet-stream
access-control-allow-origin
*
cache-control
public, max-age=14400
set-cookie
__cfduid=d565a765428dda701f09046db83ca66ae1537910736; expires=Wed, 25-Sep-19 21:25:36 GMT; path=/; domain=.adage.com; HttpOnly
accept-ranges
bytes
cf-ray
46009078e9b69ab2-FRA
expires
Wed, 26 Sep 2018 01:25:36 GMT
truncated
/
715 B
0
Image
General
Full URL
data:truncated
Protocol
DATA
Server
-, , ASN (),
Reverse DNS
Software
/
Resource Hash
5a3f1dd74233f605e511f1b5b244bedf85ac88ba264caf4d6401bc7ec2017dcd

Request headers

Response headers

Access-Control-Allow-Origin
*
Content-Type
image/png
truncated
/
2 KB
0
Image
General
Full URL
data:truncated
Protocol
DATA
Server
-, , ASN (),
Reverse DNS
Software
/
Resource Hash
9d02d662da8a47fb5fb610b545007507b6017028043dbb63cd09ec897d3b9627

Request headers

Response headers

Access-Control-Allow-Origin
*
Content-Type
image/png
RetinaCond-Black.woff
gaia.adage.com/assets/font-face/retina-standard/
61 KB
61 KB
Font
General
Full URL
https://gaia.adage.com/assets/font-face/retina-standard/RetinaCond-Black.woff
Requested by
Host: d8rk54i4mohrb.cloudfront.net
URL: https://d8rk54i4mohrb.cloudfront.net/js/reach.js
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9476 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
4cd67bd5e1360546610289d82dc2ffd95c38551e2c249da08fa64f4030984de0

Request headers

:path
/assets/font-face/retina-standard/RetinaCond-Black.woff
pragma
no-cache
origin
https://adage.com
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://gaia.adage.com/assets/css/core.css?1537553076
:scheme
https
:method
GET
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://gaia.adage.com/assets/css/core.css?1537553076
Origin
https://adage.com

Response headers

date
Tue, 25 Sep 2018 21:25:36 GMT
cf-cache-status
HIT
status
200
content-length
62504
last-modified
Mon, 06 Nov 2017 15:02:13 GMT
server
cloudflare
etag
"5a007975-f428"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/octet-stream
access-control-allow-origin
*
cache-control
public, max-age=14400
set-cookie
__cfduid=d565a765428dda701f09046db83ca66ae1537910736; expires=Wed, 25-Sep-19 21:25:36 GMT; path=/; domain=.adage.com; HttpOnly
accept-ranges
bytes
cf-ray
46009078f9c69ab2-FRA
expires
Wed, 26 Sep 2018 01:25:36 GMT
Outsiders_Bold_PROWEB.woff
gaia.adage.com/assets/font-face/outsiders/
87 KB
88 KB
Font
General
Full URL
https://gaia.adage.com/assets/font-face/outsiders/Outsiders_Bold_PROWEB.woff
Requested by
Host: d8rk54i4mohrb.cloudfront.net
URL: https://d8rk54i4mohrb.cloudfront.net/js/reach.js
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9476 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
50ddfa8d99906d232629c0a0e9c43d09eb9e1e5d32a90a7a4c86bdcf3a6f259c

Request headers

:path
/assets/font-face/outsiders/Outsiders_Bold_PROWEB.woff
pragma
no-cache
origin
https://adage.com
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://gaia.adage.com/assets/css/core.css?1537553076
:scheme
https
:method
GET
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://gaia.adage.com/assets/css/core.css?1537553076
Origin
https://adage.com

Response headers

date
Tue, 25 Sep 2018 21:25:36 GMT
cf-cache-status
HIT
status
200
content-length
89584
last-modified
Sun, 24 Sep 2017 21:15:58 GMT
server
cloudflare
etag
"59c8208e-15df0"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/octet-stream
access-control-allow-origin
*
cache-control
public, max-age=14400
set-cookie
__cfduid=d565a765428dda701f09046db83ca66ae1537910736; expires=Wed, 25-Sep-19 21:25:36 GMT; path=/; domain=.adage.com; HttpOnly
accept-ranges
bytes
cf-ray
46009078f9c79ab2-FRA
expires
Wed, 26 Sep 2018 01:25:36 GMT
Exchange-Book.woff
gaia.adage.com/assets/font-face/exchange-standard/
89 KB
89 KB
Font
General
Full URL
https://gaia.adage.com/assets/font-face/exchange-standard/Exchange-Book.woff
Requested by
Host: d8rk54i4mohrb.cloudfront.net
URL: https://d8rk54i4mohrb.cloudfront.net/js/reach.js
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9476 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
fa857686efe8ddf5b33e2a96a29a2b1c0a80dff832b92333ba7a25489cb621c8

Request headers

:path
/assets/font-face/exchange-standard/Exchange-Book.woff
pragma
no-cache
origin
https://adage.com
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://gaia.adage.com/assets/css/core.css?1537553076
:scheme
https
:method
GET
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://gaia.adage.com/assets/css/core.css?1537553076
Origin
https://adage.com

Response headers

date
Tue, 25 Sep 2018 21:25:36 GMT
cf-cache-status
HIT
status
200
content-length
91307
last-modified
Mon, 06 Nov 2017 15:02:17 GMT
server
cloudflare
etag
"5a007979-164ab"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/octet-stream
access-control-allow-origin
*
cache-control
public, max-age=14400
set-cookie
__cfduid=d565a765428dda701f09046db83ca66ae1537910736; expires=Wed, 25-Sep-19 21:25:36 GMT; path=/; domain=.adage.com; HttpOnly
accept-ranges
bytes
cf-ray
46009078f9c89ab2-FRA
expires
Wed, 26 Sep 2018 01:25:36 GMT
container.html
d8rk54i4mohrb.cloudfront.net/ Frame 6681
0
0
Document
General
Full URL
https://d8rk54i4mohrb.cloudfront.net/container.html?pid=56e6ee8c736b790e04000865&title=Subway%20goes%20after%20McDonald%27s%20in%20burger%20boredom%20ads&date=2018-09-21%2014%3A52%3A25&authors=Jessica%20Wohl&channels=CMO%20Strategy&tags=Restaurants%7CSocial%7CTV&ignore_errors=false&ajax=true&url=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&referrer=&ref_url=&page_url=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&cb=SPR.API.callbacks.cburfwhhgu&v=2.16.0&cache_buster=1537910736806
Requested by
Host: d8rk54i4mohrb.cloudfront.net
URL: https://d8rk54i4mohrb.cloudfront.net/js/reach.js
Protocol
H2
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2600:9000:200c:6400:1f:573d:79c0:21 , United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
Software
AmazonS3 /
Resource Hash

Request headers

:method
GET
:authority
d8rk54i4mohrb.cloudfront.net
:scheme
https
:path
/container.html?pid=56e6ee8c736b790e04000865&title=Subway%20goes%20after%20McDonald%27s%20in%20burger%20boredom%20ads&date=2018-09-21%2014%3A52%3A25&authors=Jessica%20Wohl&channels=CMO%20Strategy&tags=Restaurants%7CSocial%7CTV&ignore_errors=false&ajax=true&url=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&referrer=&ref_url=&page_url=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&cb=SPR.API.callbacks.cburfwhhgu&v=2.16.0&cache_buster=1537910736806
pragma
no-cache
cache-control
no-cache
upgrade-insecure-requests
1
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
text/html,application/xhtml+xml,application/xml;q=0.9,image/webp,image/apng,*/*;q=0.8
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
accept-encoding
gzip, deflate
Upgrade-Insecure-Requests
1
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/

Response headers

status
200
content-type
text/html; charset=utf-8
content-length
5730
date
Mon, 10 Sep 2018 20:11:55 GMT
x-amz-replication-status
COMPLETED
last-modified
Mon, 10 Sep 2018 20:11:51 GMT
etag
"1eb5d5dd502c399ee0c79f35a0e77cf4"
cache-control
no-cache
x-amz-version-id
_tPVs0DEhwHQNqThZVa6XpfrwVzl0owu
accept-ranges
bytes
server
AmazonS3
age
561
x-cache
Hit from cloudfront
via
1.1 a0ca759832376930b4e288cce8d0a079.cloudfront.net (CloudFront)
x-amz-cf-id
JYGfvkwUFbGrYmWmuuQN8dDG0Mv_EcfNj22x4BkO76N40Hp3qRiihA==
ia.gif
a.idio.co/
26 B
166 B
Image
General
Full URL
https://a.idio.co/ia.gif?r=&s=ad1f7c1f-2bc4-48f3-8d62-cd8a2f443c0f&x%5Bidio_visitor_id%5D%5B0%5D=643cc17b-33bb-4834-af06-b1fb5ce23f2a&c=adage&d=720&a=consume&u=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&l=1537910736851&z=0.04142865013970587
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
34.238.199.150 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-34-238-199-150.compute-1.amazonaws.com
Software
nginx /
Resource Hash
3b7b8a4b411ddf8db9bacc2f3aabf406f8e4c0c087829b336ca331c40adfdff1

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Tue, 25 Sep 2018 21:25:37 GMT
Server
nginx
Connection
keep-alive
Content-Length
26
Content-Type
image/gif
ia.gif
a.idio.co/
26 B
166 B
Image
General
Full URL
https://a.idio.co/ia.gif?r=&s=ad1f7c1f-2bc4-48f3-8d62-cd8a2f443c0f&x%5Bidio_visitor_id%5D%5B0%5D=643cc17b-33bb-4834-af06-b1fb5ce23f2a&c=crains&d=688&a=consume&u=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&l=1537910736852&z=0.12272282546188218
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
34.238.199.150 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-34-238-199-150.compute-1.amazonaws.com
Software
nginx /
Resource Hash
3b7b8a4b411ddf8db9bacc2f3aabf406f8e4c0c087829b336ca331c40adfdff1

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Tue, 25 Sep 2018 21:25:37 GMT
Server
nginx
Connection
keep-alive
Content-Length
26
Content-Type
image/gif
top520180924.jpg
gaia.adage.com/images/bin/image/x-large/
33 KB
33 KB
Image
General
Full URL
https://gaia.adage.com/images/bin/image/x-large/top520180924.jpg
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
f91e6354cf09d49211965fe45c165ce54f4c35acef29d599bcfb300d1f1a7b8a

Request headers

:path
/images/bin/image/x-large/top520180924.jpg
pragma
no-cache
cookie
__cfduid=dcbe7bf667a10cefe2e4ffa9ef99db1551537910735; __utma=1.801306433.1537910737.1537910737.1537910737.1; __utmc=1; __utmz=1.1537910737.1.1.utmcsr=(direct)|utmccn=(direct)|utmcmd=(none); __utmv=1.|1=BusinessType=00%20-%20Not%20Set=1; __utmt=1; __utmb=1.1.10.1537910737
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 21:25:36 GMT
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 22:07:41 GMT
server
cloudflare
etag
"5ba56bad-83cc"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/jpeg
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
46009079ac5897b0-FRA
content-length
33740
expires
Tue, 02 Oct 2018 21:25:36 GMT
DAC_The_Promise_and_Power_of_Local_Marketing_Page_1.png
gaia.adage.com/images/bin/image/medium/
103 KB
103 KB
Image
General
Full URL
https://gaia.adage.com/images/bin/image/medium/DAC_The_Promise_and_Power_of_Local_Marketing_Page_1.png
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
d1720aebe7930dad8137f6afcd3fbe9c91e721d9770426bbea85617938f399c5

Request headers

:path
/images/bin/image/medium/DAC_The_Promise_and_Power_of_Local_Marketing_Page_1.png
pragma
no-cache
cookie
__cfduid=dcbe7bf667a10cefe2e4ffa9ef99db1551537910735; __utma=1.801306433.1537910737.1537910737.1537910737.1; __utmc=1; __utmz=1.1537910737.1.1.utmcsr=(direct)|utmccn=(direct)|utmcmd=(none); __utmv=1.|1=BusinessType=00%20-%20Not%20Set=1; __utmt=1; __utmb=1.1.10.1537910737
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 21:25:36 GMT
cf-cache-status
HIT
last-modified
Tue, 07 Aug 2018 20:13:59 GMT
server
cloudflare
etag
"5b69fd87-19c99"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/png
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
46009079ac5997b0-FRA
content-length
105625
expires
Tue, 02 Oct 2018 21:25:36 GMT
vtt.global.min.js
vjs.zencdn.net/vttjs/0.12.5/
20 KB
7 KB
Script
General
Full URL
https://vjs.zencdn.net/vttjs/0.12.5/vtt.global.min.js
Requested by
Host: players.brightcove.net
URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js
Protocol
SPDY
Security
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Response headers

BCOV-instance
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User-Agent
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Response headers

Cache-Control
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BCOV-instance
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Protocol
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Security
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Server
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Request headers

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Response headers

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URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
50.16.201.122 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-50-16-201-122.compute-1.amazonaws.com
Software
/
Resource Hash
4e0705327480ad2323cb03d9c450ffcae4a98bf3a5382fa0c7882145ed620e49

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Cache-Control
must-revalidate,no-cache,no-store
Connection
keep-alive
Content-Length
43
Content-Type
image/gif
social-sprite.png
gaia.adage.com/images/
5 KB
5 KB
Image
General
Full URL
https://gaia.adage.com/images/social-sprite.png
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
205ba71a90f58774432033a1059fff789e298f4ab56165b3ef1988bcd2870814

Request headers

:path
/images/social-sprite.png
pragma
no-cache
cookie
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accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://gaia.adage.com/assets/css/core.css?1537553076
:scheme
https
:method
GET
Referer
https://gaia.adage.com/assets/css/core.css?1537553076
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 21:25:37 GMT
cf-cache-status
HIT
last-modified
Thu, 23 Jun 2016 17:42:21 GMT
server
cloudflare
etag
"576c1f7d-153e"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/png
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
4600907bee4097b0-FRA
content-length
5438
expires
Tue, 02 Oct 2018 21:25:37 GMT
social-s3a48abe55e.png
gaia.adage.com/assets/images/
74 KB
74 KB
Image
General
Full URL
https://gaia.adage.com/assets/images/social-s3a48abe55e.png
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
5f4ac78ea823e62a82d8f7f562fd73702969cca25d392470239465032a62c6f7

Request headers

:path
/assets/images/social-s3a48abe55e.png
pragma
no-cache
cookie
__cfduid=dcbe7bf667a10cefe2e4ffa9ef99db1551537910735; __utma=1.801306433.1537910737.1537910737.1537910737.1; __utmc=1; __utmz=1.1537910737.1.1.utmcsr=(direct)|utmccn=(direct)|utmcmd=(none); __utmv=1.|1=BusinessType=00%20-%20Not%20Set=1; __utmt=1; __utmb=1.1.10.1537910737; s_cc=true; s_fid=43EB139CF83D6601-318982D57376481A; s_fbsr=1; s_nr=1537910737254-New; s_vnum=1538352000254%26vn%3D1; s_invisit=true; gpv_pn=%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F; s_depth=1; s_sq=%5B%5BB%5D%5D
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://gaia.adage.com/assets/css/core.css?1537553076
:scheme
https
:method
GET
Referer
https://gaia.adage.com/assets/css/core.css?1537553076
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 21:25:37 GMT
cf-cache-status
HIT
last-modified
Sun, 24 Sep 2017 21:20:58 GMT
server
cloudflare
etag
"59c821ba-12837"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/png
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
4600907bee4297b0-FRA
content-length
75831
expires
Tue, 02 Oct 2018 21:25:37 GMT
adage-footer-logo.png
gaia.adage.com/assets/images/
3 KB
3 KB
Image
General
Full URL
https://gaia.adage.com/assets/images/adage-footer-logo.png
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
f1fdd2c041f8a5551b9e6f30e04c1981d19153a7cafc71cba8ba6c99103b87ca

Request headers

:path
/assets/images/adage-footer-logo.png
pragma
no-cache
cookie
__cfduid=dcbe7bf667a10cefe2e4ffa9ef99db1551537910735; __utma=1.801306433.1537910737.1537910737.1537910737.1; __utmc=1; __utmz=1.1537910737.1.1.utmcsr=(direct)|utmccn=(direct)|utmcmd=(none); __utmv=1.|1=BusinessType=00%20-%20Not%20Set=1; __utmt=1; __utmb=1.1.10.1537910737; s_cc=true; s_fid=43EB139CF83D6601-318982D57376481A; s_fbsr=1; s_nr=1537910737254-New; s_vnum=1538352000254%26vn%3D1; s_invisit=true; gpv_pn=%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F; s_depth=1; s_sq=%5B%5BB%5D%5D
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://gaia.adage.com/assets/css/core.css?1537553076
:scheme
https
:method
GET
Referer
https://gaia.adage.com/assets/css/core.css?1537553076
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 21:25:37 GMT
cf-cache-status
HIT
last-modified
Sun, 24 Sep 2017 21:15:47 GMT
server
cloudflare
etag
"59c82083-b8b"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/png
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
4600907bee4397b0-FRA
content-length
2955
expires
Tue, 02 Oct 2018 21:25:37 GMT
tracker
metrics.brightcove.com/v2/
43 B
181 B
Image
General
Full URL
https://metrics.brightcove.com/v2/tracker?domain=videocloud&platform=video-js&session=bf18b1022a2e9e4ad5c4850f&account=377748811&destination=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&platform_version=5.28.1&player=players.brightcove.com%2F377748811%2FBkeObTWBe_default&player_name=AdAge.com%20DFP%20Video%20Player&source=&event=catalog_response&url=https%3A%2F%2Fedge.api.brightcove.com%2Fplayback%2Fv1%2Faccounts%2F377748811%2Fvideos%2F5838260481001&time=1537910737307&response_time_ms=177&BCOV-instance=i-04b05a9b160f48a7d%2C%207074770%2C%202018-09-25%2021%3A25%3A37.200Z&X-Cache=Miss%20from%20cloudfront&Via=1.1%202acec57e8768534c84c148ddf3a19316.cloudfront.net%20(CloudFront)&X-Amz-Cf-Id=Dqod6bkn7qj04oLhfJBLNVnZdiLFqMEF-xoXvYj5y25xDfF9dSyyHA%3D%3D
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
50.16.201.122 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-50-16-201-122.compute-1.amazonaws.com
Software
/
Resource Hash
4e0705327480ad2323cb03d9c450ffcae4a98bf3a5382fa0c7882145ed620e49

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Cache-Control
must-revalidate,no-cache,no-store
Connection
keep-alive
Content-Length
43
Content-Type
image/gif
fbevents.js
connect.facebook.net/en_US/
45 KB
14 KB
Script
General
Full URL
https://connect.facebook.net/en_US/fbevents.js
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2a03:2880:f02d:12:face:b00c:0:3 , Ireland, ASN32934 (FACEBOOK - Facebook, Inc., US),
Reverse DNS
Software
/
Resource Hash
5e4fb5563218c9d2c6548a50764e052853fe611f3bd3e9e6b353c079a16b618f
Security Headers
Name Value
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Strict-Transport-Security max-age=31536000; preload; includeSubDomains
X-Content-Type-Options nosniff
X-Frame-Options DENY
X-Xss-Protection 0

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

pragma
public
x-fb-debug
glsZwskayj0NovmhVa9jCG3mbseEjE49BylarmNj8TBVDVPc6ht0Gick+H15WDVw4oVWE9P7X6Kt/yWbZ9VERw==
content-encoding
gzip
x-content-type-options
nosniff
date
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x-frame-options
DENY
content-type
application/x-javascript; charset=utf-8
status
200
cache-control
public, max-age=1200
content-security-policy
default-src * data: blob:;script-src *.facebook.com *.fbcdn.net *.facebook.net *.google-analytics.com *.virtualearth.net *.google.com 127.0.0.1:* *.spotilocal.com:* 'unsafe-inline' 'unsafe-eval' *.atlassolutions.com blob: data: 'self';style-src data: blob: 'unsafe-inline' *;connect-src *.facebook.com facebook.com *.fbcdn.net *.facebook.net *.spotilocal.com:* wss://*.facebook.com:* https://fb.scanandcleanlocal.com:* *.atlassolutions.com attachment.fbsbx.com ws://localhost:* blob: *.cdninstagram.com 'self';
strict-transport-security
max-age=31536000; preload; includeSubDomains
vary
Accept-Encoding
content-length
14117
x-xss-protection
0
expires
Sat, 01 Jan 2000 00:00:00 GMT
cc
cc.swiftype.com/
43 B
279 B
Image
General
Full URL
https://cc.swiftype.com/cc?url=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&engine_key=9Vb8tQqGzsf13b3nkdnR
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
173.192.91.155 Dallas, United States, ASN36351 (SOFTLAYER - SoftLayer Technologies Inc., US),
Reverse DNS
9b.5b.c0ad.ip4.static.sl-reverse.com
Software
/
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Tue, 25 Sep 2018 21:25:37 GMT
Cache-Control
no-cache
Last-Modified
Mon, 28 Sep 1970 06:00:00 GMT
Connection
keep-alive
Content-Type
image/gif
Content-Length
43
Expires
Tue, 25 Sep 2018 21:25:36 GMT
btp.js
www.rtb123.com/tags/7944D7BD-B951-588A-C59F-624EDC334F58/
3 KB
1 KB
Script
General
Full URL
https://www.rtb123.com/tags/7944D7BD-B951-588A-C59F-624EDC334F58/btp.js
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
67.225.220.126 Lansing, United States, ASN32244 (LIQUIDWEB - Liquid Web, L.L.C, US),
Reverse DNS
host.rtb123.com
Software
Microsoft-IIS/10.0 / ASP.NET
Resource Hash
34a28ebff02e35e8847178c71910fb9ba2d99b769ef6bc7e496932252f4a87ae

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

x-powered-by-plesk
PleskWin
date
Tue, 25 Sep 2018 21:25:37 GMT
content-encoding
gzip
etag
"098dbbe3f3ad41:0"
last-modified
Wed, 22 Aug 2018 17:44:16 GMT
server
Microsoft-IIS/10.0
x-powered-by
ASP.NET
vary
Accept-Encoding
content-type
application/javascript
status
200
accept-ranges
bytes
content-length
1150
rules-p-fbFZFDIZ_p3uo.js
rules.quantcount.com/
3 B
338 B
Script
General
Full URL
https://rules.quantcount.com/rules-p-fbFZFDIZ_p3uo.js
Requested by
Host: secure.quantserve.com
URL: https://secure.quantserve.com/quant.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2600:9000:200c:8a00:6:44e3:f8c0:93a1 , United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
Software
AmazonS3 /
Resource Hash
ca3d163bab055381827226140568f3bef7eaac187cebd76878e0b63e9e442356

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Fri, 22 Sep 2017 14:58:23 GMT
via
1.1 f131f7f70cfd3a8b96a854e1f446f33b.cloudfront.net (CloudFront)
last-modified
Sat, 04 Mar 2017 21:07:28 GMT
server
AmazonS3
age
59646
etag
"8a80554c91d9fca8acb82f023de02f11"
x-cache
Hit from cloudfront
content-type
application/x-javascript
status
200
cache-control
max-age=86400
accept-ranges
bytes
content-length
3
x-amz-cf-id
eP2UxYW0Nw6j15KlNDg0T1B543moJJlzTs9wks_BNmeS9glhM_EgNg==
chartbeat.js
static.chartbeat.com/js/
34 KB
14 KB
Script
General
Full URL
https://static.chartbeat.com/js/chartbeat.js
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2600:9000:200c:5800:18:1fcd:348:2461 , United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
Software
nginx /
Resource Hash
83062991d045144a451f9123c64c93c33e5711b7fd29abbce47ab72de1b7f32d

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 20:12:46 GMT
content-encoding
gzip
last-modified
Wed, 22 Aug 2018 02:44:36 GMT
server
nginx
age
4370
vary
Accept-Encoding
x-cache
Hit from cloudfront
content-type
application/x-javascript
status
200
cache-control
max-age=7200
x-amz-cf-id
MWjlCHfsYR0h732QYMqlUpHCQv39Z3y-8HXp4SQZ-dptb7uRiWwAGg==
via
1.1 e7c35757c4581d46396ae4c0a48815ef.cloudfront.net (CloudFront)
expires
Tue, 25 Sep 2018 22:12:46 GMT
load
experience.tinypass.com/xbuilder/experience/
5 KB
2 KB
Script
General
Full URL
https://experience.tinypass.com/xbuilder/experience/load?aid=4rqMYyzEyD
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
104.20.31.2 San Francisco, United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
9bd382bf68d0c7c28dfd44b1a1ea3619ce199152d8d711a6ff0b1d5735c2d4be

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 21:25:37 GMT
content-encoding
gzip
cf-cache-status
HIT
wn
prod-exp-10-0-2-148
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
p3p
CP="NON DSP COR OUR IND"
status
200
cache-control
public, max-age=1800
cf-ray
4600907cee7a6343-FRA
content-type
application/javascript;charset=utf-8
content-length
1690
x-request-id
CzsqmfpM8FZ
expires
Tue, 25 Sep 2018 21:55:37 GMT
ionicons.min.css
code.ionicframework.com/ionicons/2.0.1/css/
50 KB
9 KB
Stylesheet
General
Full URL
https://code.ionicframework.com/ionicons/2.0.1/css/ionicons.min.css
Requested by
Host: gaia.adage.com
URL: https://gaia.adage.com/assets/js/libs/jquery-1.9.1.min.js?1466703826
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
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Software
cloudflare /
Resource Hash
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Request headers

Referer
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User-Agent
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Response headers

x-fastly-request-id
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content-encoding
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x-timer
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etag
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vary
Accept-Encoding
content-type
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via
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cache-control
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accept-ranges
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cf-ray
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XHR
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Requested by
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URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
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x-varnish-cache
MISS
x-url
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Server
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ads
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Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
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Request headers

User-Agent
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Referer
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Origin
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Response headers

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content-encoding
gzip
x-content-type-options
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google-mediationgroup-id
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access-control-allow-origin
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cache-control
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expires
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pubads_impl_rendering_249.js
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51 KB
19 KB
Script
General
Full URL
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Requested by
Host: securepubads.g.doubleclick.net
URL: https://securepubads.g.doubleclick.net/gpt/pubads_impl_249.js
Protocol
SPDY
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Server
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Request headers

Referer
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User-Agent
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Response headers

date
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content-encoding
gzip
x-content-type-options
nosniff
last-modified
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server
sffe
vary
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content-type
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status
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cache-control
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accept-ranges
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timing-allow-origin
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alt-svc
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x-xss-protection
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expires
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container.html
tpc.googlesyndication.com/safeframe/1-0-29/html/
0
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General
Full URL
https://tpc.googlesyndication.com/safeframe/1-0-29/html/container.html
Requested by
Host: securepubads.g.doubleclick.net
URL: https://securepubads.g.doubleclick.net/gpt/pubads_impl_249.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
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Software
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Request headers

Purpose
prefetch
Referer
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User-Agent
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Response headers

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cache-control
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last-modified
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content-type
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Full URL
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Protocol
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Server
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Request headers

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Response headers

strict-transport-security
max-age=15552000; preload
content-encoding
gzip
www-authenticate
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vary
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URL: https://gaia.adage.com/assets/js/libs/jquery-1.9.1.min.js?1466703826
Protocol
SPDY
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TLS 1.2, ECDHE_RSA, AES_128_GCM
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Request headers

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User-Agent
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Response headers

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content-encoding
gzip
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adage.com/assets/js/
103 B
352 B
XHR
General
Full URL
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SPDY
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Response headers

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server
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SPDY
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server
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Response headers

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server
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cache-control
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Response headers

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content-encoding
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server
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etag
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expect-ct
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x-cookie-debug
x-varnish
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cache-control
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accept-ranges
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Response headers

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date
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content-encoding
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server
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etag
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expect-ct
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x-cookie-debug
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referer
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Response headers

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HIT
x-url
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content-encoding
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server
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etag
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expect-ct
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Request headers

Host
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Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/

Response headers

Content-Encoding
gzip
Cache-Control
public, max-age=315360000
Content-Type
text/html; charset=utf-8
Date
Tue, 25 Sep 2018 21:25:37 GMT
Etag
"e3ed684480c273645854c25215f7a43c+gzip"
Last-Modified
Mon, 24 Sep 2018 21:14:44 GMT
P3P
CP="CAO DSP LAW CURa ADMa DEVa TAIa PSAa PSDa IVAa IVDa OUR BUS IND UNI COM NAV INT"
Server
ECS (fcn/40EB)
Vary
Accept-Encoding
X-Cache
HIT
Content-Length
5879
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gaia.adage.com/images/bin/image/medium/
9 KB
9 KB
Image
General
Full URL
https://gaia.adage.com/images/bin/image/medium/users_iqjWHBFdfxIU_i3C51XSx1Bfw_v0_pi0TFsqn_N8siPbzgcJYQlLw_1x1.jpg?1536861906
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
79657654ae3e275116177b357bed45d931db791529bdc8a26906e31af91f1229

Request headers

:path
/images/bin/image/medium/users_iqjWHBFdfxIU_i3C51XSx1Bfw_v0_pi0TFsqn_N8siPbzgcJYQlLw_1x1.jpg?1536861906
pragma
no-cache
cookie
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accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 21:25:37 GMT
cf-cache-status
HIT
last-modified
Thu, 13 Sep 2018 18:05:06 GMT
server
cloudflare
etag
"5b9aa6d2-253e"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/jpeg
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
4600907d4f5f97b0-FRA
content-length
9534
expires
Tue, 02 Oct 2018 21:25:37 GMT
20180912NYPostCover3x2.jpg
gaia.adage.com/images/bin/image/medium/
19 KB
19 KB
Image
General
Full URL
https://gaia.adage.com/images/bin/image/medium/20180912NYPostCover3x2.jpg?1536760222
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
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Request headers

:path
/images/bin/image/medium/20180912NYPostCover3x2.jpg?1536760222
pragma
no-cache
cookie
__cfduid=dcbe7bf667a10cefe2e4ffa9ef99db1551537910735; __utma=1.801306433.1537910737.1537910737.1537910737.1; __utmc=1; __utmz=1.1537910737.1.1.utmcsr=(direct)|utmccn=(direct)|utmcmd=(none); __utmv=1.|1=BusinessType=00%20-%20Not%20Set=1; __utmt=1; __utmb=1.1.10.1537910737; s_cc=true; s_fid=43EB139CF83D6601-318982D57376481A; s_fbsr=1; s_nr=1537910737254-New; s_vnum=1538352000254%26vn%3D1; s_invisit=true; gpv_pn=%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F; s_depth=1; s_sq=%5B%5BB%5D%5D; s_vi=[CS]v1|2DD553E8853123D7-600001046000C323[CE]; redirect=%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 21:25:37 GMT
cf-cache-status
HIT
last-modified
Wed, 12 Sep 2018 13:50:22 GMT
server
cloudflare
etag
"5b99199e-4a52"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/jpeg
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
4600907d4f6097b0-FRA
content-length
19026
expires
Tue, 02 Oct 2018 21:25:37 GMT
SethFarbman_3x2.jpg
gaia.adage.com/images/bin/image/medium/
8 KB
8 KB
Image
General
Full URL
https://gaia.adage.com/images/bin/image/medium/SethFarbman_3x2.jpg?1536872879
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
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Request headers

:path
/images/bin/image/medium/SethFarbman_3x2.jpg?1536872879
pragma
no-cache
cookie
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accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 21:25:37 GMT
cf-cache-status
HIT
last-modified
Thu, 13 Sep 2018 21:07:59 GMT
server
cloudflare
etag
"5b9ad1af-1e52"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/jpeg
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
4600907d4f6197b0-FRA
content-length
7762
expires
Tue, 02 Oct 2018 21:25:37 GMT
41095fdc-5b97-4cab-b431-12ba4b74d83b
https://adage.com/
241 KB
0
Other
General
Full URL
blob:https://adage.com/41095fdc-5b97-4cab-b431-12ba4b74d83b
Requested by
Host: players.brightcove.net
URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js
Protocol
BLOB
Server
-, , ASN (),
Reverse DNS
Software
/
Resource Hash
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Request headers

User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Content-Length
246781
Content-Type
text/javascript
master.m3u8
secure.brightcove.com/services/mobile/streaming/index/
226 B
570 B
XHR
General
Full URL
https://secure.brightcove.com/services/mobile/streaming/index/master.m3u8?videoId=5838254801001&pubId=377748811&secure=true
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
64.74.101.79 , United States, ASN18908 (BRIGHTCOVE-AS - Brightcove, Inc., US),
Reverse DNS
secure.brightcove.com
Software
brightcove /
Resource Hash
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Request headers

User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Origin
https://adage.com

Response headers

Date
Tue, 25 Sep 2018 21:25:36 GMT
X-BC-Connecting-IP
148.251.45.254
Server
brightcove
X-BC-Client-IP
148.251.45.254
Content-Type
application/vnd.apple.mpegurl;charset=utf-8
Access-Control-Allow-Origin
*
Cache-Control
must-revalidate,max-age=0
Last-Modified
Fri, 21 Sep 2018 18:39:57 GMT
Content-Length
226
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brightcove.hs.llnwd.net/v2/unsecured/media/377748811/201809/2010/
95 KB
95 KB
Image
General
Full URL
https://brightcove.hs.llnwd.net/v2/unsecured/media/377748811/201809/2010/377748811_5838265856001_5838254801001-vs.jpg?pubId=377748811&videoId=5838254801001
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
117.121.250.0 , Australia, ASN22822 (LLNW - Limelight Networks, Inc., US),
Reverse DNS
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Software
CloudStorage /
Resource Hash
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Tue, 25 Sep 2018 21:25:38 GMT
Last-Modified
Fri, 21 Sep 2018 18:22:41 GMT
Server
CloudStorage
Age
20040
Accept-Ranges
bytes
Content-Type
image/jpeg
X-Agile-Request-Id
98906ac548644f2cb38b88f755d9ca07
Content-Length
96970
Access-Control-Allow-Origin
*
X-Agile-Brick-Id
480527977
Connection
keep-alive
X-Agile-Checksum
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Access-Control-Allow-Headers
X-Requested-With
X-Agile-Source
185.178.53.186:1987
tracker
metrics.brightcove.com/v2/
43 B
181 B
Image
General
Full URL
https://metrics.brightcove.com/v2/tracker?domain=videocloud&platform=video-js&session=c46f48ced143a200697ac7b5&account=377748811&destination=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&platform_version=5.28.1&player=players.brightcove.com%2F377748811%2FBkeObTWBe_default&player_name=AdAge.com%20DFP%20Video%20Player&source=&event=catalog_response&url=https%3A%2F%2Fedge.api.brightcove.com%2Fplayback%2Fv1%2Faccounts%2F377748811%2Fvideos%2F5838260919001&time=1537910737541&response_time_ms=508&BCOV-instance=i-0ee465743b63aac82%2C%207074770%2C%202018-09-25%2021%3A25%3A37.283Z&X-Cache=Miss%20from%20cloudfront&Via=1.1%205954578e851092964f39f2f5f0596950.cloudfront.net%20(CloudFront)&X-Amz-Cf-Id=AlJAEGzBXOUUwZBxKCk_8s28veFsPjzWboDdj1fhhsDpms79jVyT2Q%3D%3D
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
50.16.201.122 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-50-16-201-122.compute-1.amazonaws.com
Software
/
Resource Hash
4e0705327480ad2323cb03d9c450ffcae4a98bf3a5382fa0c7882145ed620e49

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Cache-Control
must-revalidate,no-cache,no-store
Connection
keep-alive
Content-Length
43
Content-Type
image/gif
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consent.trustarc.com/asset/notice.js/v/
53 KB
18 KB
Script
General
Full URL
https://consent.trustarc.com/asset/notice.js/v/1.12
Requested by
Host: consent.truste.com
URL: https://consent.truste.com/notice?domain=crain.com&c=teconsent&text=true&js=bb&noticeType=bb&cookieLink=http%3A%2F%2Fadage.com%2Fprivacy&privacypolicylink=http%3A%2F%2Fadage.com%2Fprivacy
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
54.171.124.191 Dublin, Ireland, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
ec2-54-171-124-191.eu-west-1.compute.amazonaws.com
Software
nginx /
Resource Hash
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Request headers

User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Origin
https://adage.com

Response headers

pragma
public
date
Tue, 25 Sep 2018 21:25:37 GMT
content-encoding
gzip
last-modified
Thu, 6 Sep 2018 19:06:55 GMT
server
nginx
status
200
vary
Accept-Encoding
content-type
application/javascript;charset=UTF-8
access-control-allow-origin
*
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87 KB
17 KB
Script
General
Full URL
https://connect.facebook.net/signals/config/473036029510636?v=2.8.30&r=stable
Requested by
Host: connect.facebook.net
URL: https://connect.facebook.net/en_US/fbevents.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2a03:2880:f02d:12:face:b00c:0:3 , Ireland, ASN32934 (FACEBOOK - Facebook, Inc., US),
Reverse DNS
Software
/
Resource Hash
90547e7f76bc7f7b78470e6ece0eaf0831c1b815d5b926746c4959fb0d534fe8
Security Headers
Name Value
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

content-security-policy
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content-encoding
gzip
x-content-type-options
nosniff
status
200
vary
Origin, Accept-Encoding
content-length
17701
x-xss-protection
0
pragma
public
x-fb-debug
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x-frame-options
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date
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strict-transport-security
max-age=31536000; preload; includeSubDomains
access-control-allow-methods
OPTIONS
content-type
application/x-javascript; charset=utf-8
access-control-allow-origin
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access-control-expose-headers
X-FB-Debug, X-Loader-Length
cache-control
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access-control-allow-credentials
true
expires
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1f09480e-4269-45ca-906b-8d14c8f09ceb
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241 KB
0
Other
General
Full URL
blob:https://adage.com/1f09480e-4269-45ca-906b-8d14c8f09ceb
Requested by
Host: players.brightcove.net
URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js
Protocol
BLOB
Server
-, , ASN (),
Reverse DNS
Software
/
Resource Hash
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Request headers

User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Content-Length
246856
Content-Type
text/javascript
master.m3u8
secure.brightcove.com/services/mobile/streaming/index/
227 B
571 B
XHR
General
Full URL
https://secure.brightcove.com/services/mobile/streaming/index/master.m3u8?videoId=5838260481001&pubId=377748811&secure=true
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
64.74.101.79 , United States, ASN18908 (BRIGHTCOVE-AS - Brightcove, Inc., US),
Reverse DNS
secure.brightcove.com
Software
brightcove /
Resource Hash
de039857f69f1b324950e565fbdcfb203e0a4013f5dda20298c3322f466fd1e0

Request headers

User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Origin
https://adage.com

Response headers

Date
Tue, 25 Sep 2018 21:25:37 GMT
X-BC-Connecting-IP
148.251.45.254
Server
brightcove
X-BC-Client-IP
148.251.45.254
Content-Type
application/vnd.apple.mpegurl;charset=utf-8
Access-Control-Allow-Origin
*
Cache-Control
must-revalidate,max-age=0
Last-Modified
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Content-Length
227
377748811_5838263720001_5838260481001-vs.jpg
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21 KB
22 KB
Image
General
Full URL
https://brightcove.hs.llnwd.net/v2/unsecured/media/377748811/201809/3718/377748811_5838263720001_5838260481001-vs.jpg?pubId=377748811&videoId=5838260481001
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
117.121.250.129 , Australia, ASN22822 (LLNW - Limelight Networks, Inc., US),
Reverse DNS
https-117-121-250-129.sin.llnw.net
Software
CloudStorage /
Resource Hash
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Tue, 25 Sep 2018 21:25:38 GMT
Last-Modified
Fri, 21 Sep 2018 18:22:47 GMT
Server
CloudStorage
Age
19787
Accept-Ranges
bytes
Content-Type
image/jpeg
X-Agile-Request-Id
e42b32b5ac3b4eb3976a0a3b4a313056
Content-Length
21982
Access-Control-Allow-Origin
*
X-Agile-Brick-Id
480528540
Connection
keep-alive
X-Agile-Checksum
d3fe9674ecdb37b5939316317952544ebc1a7a1057ab626a93442dd46905945b
Access-Control-Allow-Headers
X-Requested-With
X-Agile-Source
87.248.200.135:1987
n
edge.simplereach.com/
361 B
953 B
Script
General
Full URL
https://edge.simplereach.com/n?pid=56e6ee8c736b790e04000865&title=Subway%20goes%20after%20McDonald%27s%20in%20burger%20boredom%20ads&date=2018-09-21%2014%3A52%3A25&authors=Jessica%20Wohl&channels=CMO%20Strategy&tags=Restaurants%7CSocial%7CTV&ignore_errors=false&ajax=true&url=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&referrer=&ref_url=&page_url=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&cb=SPR.API.callbacks.cburfwhhgu&v=2.16.0
Requested by
Host: d8rk54i4mohrb.cloudfront.net
URL: https://d8rk54i4mohrb.cloudfront.net/js/reach.js
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2406:da00:ff00::1717:9c0c , United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
Software
nginx/1.8.0 /
Resource Hash
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Tue, 25 Sep 2018 21:25:37 GMT
Server
nginx/1.8.0
Connection
keep-alive
Content-Length
361
Content-Type
application/javascript
ping
ping.chartbeat.net/
43 B
213 B
Image
General
Full URL
https://ping.chartbeat.net/ping?h=adage.com&p=%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&u=eJUi-XgHCdDXwbgo&d=adage.com&g=25465&g0=CMO%20Strategy&g1=Jessica%20Wohl&n=1&f=00001&c=0&x=0&m=0&y=5381&o=1585&w=1200&j=45&R=1&W=0&I=0&E=0&e=0&r=&b=1784&t=Bj7hlkD__WJzCWYaAOul4ObDZLjGY&V=108&i=Subway%20goes%20after%20McDonald%27s%20in%20burger%20boredom%20ads%20%7C%20CMO%20Strategy%20-%20Ad%20Age&tz=0&sn=1&sv=ahJp6DEL3eRDDx8tKx956kCwirRo&sd=1&im=067b0fff&_
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
174.129.212.111 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-174-129-212-111.compute-1.amazonaws.com
Software
/
Resource Hash
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Expires
0
Cache-Control
no-cache, no-store, must-revalidate
Connection
keep-alive
Content-Length
43
Content-Type
image/gif
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pixel.quantserve.com/
35 B
479 B
Image
General
Full URL
https://pixel.quantserve.com/pixel;r=1144106095;rf=0;a=p-fbFZFDIZ_p3uo;url=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F;fpan=1;fpa=P0-1467918544-1537910737662;ns=0;ce=1;qjs=1;qv=4c19192-20180628134937;cm=;ref=;je=0;sr=1600x1200x24;enc=n;dst=0;et=1537910737662;tzo=0;ogl=title.Subway%20goes%20after%20McDonald's%20in%20burger%20boredom%20ads%2Ctype.article%2Curl.https%3A%2F%2Fadage%252Ecom%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F3150%2Cimage.https%3A%2F%2Fgaia%252Eadage%252Ecom%2Fimages%2Fbin%2Fimage%2Fx-large%2Fsubway_mcd_hammock_3x2%252Ejpg
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
18.184.254.112 Cambridge, United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
ec2-18-184-254-112.eu-central-1.compute.amazonaws.com
Software
QS /
Resource Hash
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 21:25:37 GMT
Server
QS
P3P
CP="NOI DSP COR NID CURa ADMa DEVa PSAo PSDo OUR SAMa IND COM NAV"
Cache-Control
private, no-cache, no-store, proxy-revalidate
Connection
keep-alive
Content-Type
image/gif
Content-Length
35
Expires
Fri, 04 Aug 1978 12:00:00 GMT
26778559-97ce-42a8-b2b9-67b713d4fad2
https://adage.com/
241 KB
0
Other
General
Full URL
blob:https://adage.com/26778559-97ce-42a8-b2b9-67b713d4fad2
Requested by
Host: players.brightcove.net
URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js
Protocol
BLOB
Server
-, , ASN (),
Reverse DNS
Software
/
Resource Hash
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Request headers

User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Content-Length
246931
Content-Type
text/javascript
master.m3u8
secure.brightcove.com/services/mobile/streaming/index/
226 B
570 B
XHR
General
Full URL
https://secure.brightcove.com/services/mobile/streaming/index/master.m3u8?videoId=5838260919001&pubId=377748811&secure=true
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
64.74.101.79 , United States, ASN18908 (BRIGHTCOVE-AS - Brightcove, Inc., US),
Reverse DNS
secure.brightcove.com
Software
brightcove /
Resource Hash
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Request headers

User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Origin
https://adage.com

Response headers

Date
Tue, 25 Sep 2018 21:25:37 GMT
X-BC-Connecting-IP
148.251.45.254
Server
brightcove
X-BC-Client-IP
148.251.45.254
Content-Type
application/vnd.apple.mpegurl;charset=utf-8
Access-Control-Allow-Origin
*
Cache-Control
must-revalidate,max-age=0
Last-Modified
Fri, 21 Sep 2018 18:40:13 GMT
Content-Length
226
377748811_5838284132001_5838260919001-vs.jpg
brightcove.hs.llnwd.net/v2/unsecured/media/377748811/201809/1962/
71 KB
72 KB
Image
General
Full URL
https://brightcove.hs.llnwd.net/v2/unsecured/media/377748811/201809/1962/377748811_5838284132001_5838260919001-vs.jpg?pubId=377748811&videoId=5838260919001
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
117.121.250.129 , Australia, ASN22822 (LLNW - Limelight Networks, Inc., US),
Reverse DNS
https-117-121-250-129.sin.llnw.net
Software
CloudStorage /
Resource Hash
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Tue, 25 Sep 2018 21:25:38 GMT
Last-Modified
Fri, 21 Sep 2018 19:08:27 GMT
Server
CloudStorage
Age
20040
Accept-Ranges
bytes
Content-Type
image/jpeg
X-Agile-Request-Id
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Content-Length
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Access-Control-Allow-Origin
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X-Agile-Brick-Id
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Connection
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X-Agile-Checksum
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Access-Control-Allow-Headers
X-Requested-With
X-Agile-Source
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tinypass.min.js
cdn.tinypass.com/api/
315 KB
107 KB
Script
General
Full URL
https://cdn.tinypass.com/api/tinypass.min.js
Requested by
Host: experience.tinypass.com
URL: https://experience.tinypass.com/xbuilder/experience/load?aid=4rqMYyzEyD
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
104.20.31.2 San Francisco, United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 21:25:37 GMT
content-encoding
gzip
content-type
text/javascript
wn
prod-dash-10-0-2-228
server
cloudflare
etag
W/"322586-1537831812000"
expect-ct
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vary
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cache-control
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last-modified
Mon, 24 Sep 2018 23:30:12 GMT
cf-ray
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cf-cache-status
HIT
expires
Tue, 25 Sep 2018 22:25:37 GMT
bridge3.236.0_en.html
imasdk.googleapis.com/js/core/ Frame DDFB
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Document
General
Full URL
https://imasdk.googleapis.com/js/core/bridge3.236.0_en.html
Requested by
Host: imasdk.googleapis.com
URL: https://imasdk.googleapis.com/js/sdkloader/ima3.js
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2a00:1450:4001:81b::200a , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
sffe /
Resource Hash
Security Headers
Name Value
X-Content-Type-Options nosniff
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Request headers

:method
GET
:authority
imasdk.googleapis.com
:scheme
https
:path
/js/core/bridge3.236.0_en.html
pragma
no-cache
cache-control
no-cache
upgrade-insecure-requests
1
user-agent
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accept
text/html,application/xhtml+xml,application/xml;q=0.9,image/webp,image/apng,*/*;q=0.8
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
accept-encoding
gzip, deflate
Upgrade-Insecure-Requests
1
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/

Response headers

status
200
accept-ranges
bytes
vary
Accept-Encoding
content-encoding
gzip
content-type
text/html
content-length
169886
date
Mon, 17 Sep 2018 17:35:50 GMT
expires
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last-modified
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x-content-type-options
nosniff
server
sffe
x-xss-protection
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cache-control
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alt-svc
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26 KB
10 KB
Script
General
Full URL
https://s0.2mdn.net/instream/video/client.js
Requested by
Host: imasdk.googleapis.com
URL: https://imasdk.googleapis.com/js/sdkloader/ima3.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2a00:1450:4001:812::2006 , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
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Resource Hash
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Security Headers
Name Value
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Request headers

Referer
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User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 21:25:37 GMT
content-encoding
gzip
x-content-type-options
nosniff
server
sffe
vary
Accept-Encoding
content-type
text/javascript
status
200
cache-control
private, max-age=900
accept-ranges
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alt-svc
quic=":443"; ma=2592000; v="44,43,39,35"
content-length
10523
x-xss-protection
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expires
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bridge3.236.0_en.html
imasdk.googleapis.com/js/core/ Frame 6B2A
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Full URL
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Requested by
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URL: https://imasdk.googleapis.com/js/sdkloader/ima3.js
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2a00:1450:4001:81b::200a , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
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Resource Hash
Security Headers
Name Value
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Request headers

:method
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:authority
imasdk.googleapis.com
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pragma
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referer
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accept-encoding
gzip, deflate
Upgrade-Insecure-Requests
1
User-Agent
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Referer
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Response headers

status
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accept-ranges
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Accept-Encoding
content-encoding
gzip
content-type
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content-length
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date
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expires
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last-modified
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x-content-type-options
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server
sffe
x-xss-protection
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cache-control
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Full URL
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Requested by
Host: imasdk.googleapis.com
URL: https://imasdk.googleapis.com/js/sdkloader/ima3.js
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2a00:1450:4001:81b::200a , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
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Resource Hash
Security Headers
Name Value
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Request headers

:method
GET
:authority
imasdk.googleapis.com
:scheme
https
:path
/js/core/bridge3.236.0_en.html
pragma
no-cache
cache-control
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upgrade-insecure-requests
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user-agent
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accept
text/html,application/xhtml+xml,application/xml;q=0.9,image/webp,image/apng,*/*;q=0.8
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
accept-encoding
gzip, deflate
Upgrade-Insecure-Requests
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SPDY
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General
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73 KB
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General
Full URL
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URL: https://securepubads.g.doubleclick.net/gpt/pubads_impl_rendering_249.js
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SPDY
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content-encoding
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General
Full URL
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Requested by
Host: securepubads.g.doubleclick.net
URL: https://securepubads.g.doubleclick.net/gpt/pubads_impl_rendering_249.js
Protocol
SPDY
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TLS 1.2, ECDHE_RSA, AES_128_GCM
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Request headers

Referer
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User-Agent
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pragma
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Full URL
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Host: securepubads.g.doubleclick.net
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TLS 1.2, ECDHE_ECDSA, AES_256_GCM
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Response headers

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Full URL
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SPDY
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content-encoding
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General
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User-Agent
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content-encoding
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Request headers

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Response headers

Date
Tue, 25 Sep 2018 21:25:37 GMT
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AmazonS3
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User-Agent
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Response headers

date
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General
Full URL
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Protocol
SPDY
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Server
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Request headers

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User-Agent
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Response headers

date
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content-encoding
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Full URL
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Full URL
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Protocol
SPDY
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256 KB
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Full URL
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Request headers

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SPDY
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User-Agent
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Response headers

timing-allow-origin
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x-content-type-options
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Response headers

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SPDY
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Response headers

timing-allow-origin
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x-content-type-options
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Protocol
SPDY
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x-why
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Requested by
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Protocol
SPDY
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Response headers

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Protocol
SPDY
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Response headers

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Response headers

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server
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H2
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nginx /
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Request headers

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https://us-ads.openx.net/w/1.0/acj?cc=1&ai=fc1434db-e77f-4960-b104-0c3c406d547d&o=3113518290&callback=OX_3113518290&ju=https%3A//adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/&jr=&auid=538605981&dims=1600x1200&adxy=967%2C557&res=1600x1200x24&plg=pm&ch=UTF-8&tz=0&ws=300x600&ifr=1&tws=1600x1200&mt=1
p3p
CP="CUR ADM OUR NOR STA NID"
rendition.m3u8
secure.brightcove.com/services/mobile/streaming/index/
349 B
693 B
XHR
General
Full URL
https://secure.brightcove.com/services/mobile/streaming/index/rendition.m3u8?assetId=5838263718001&secure=true&pubId=377748811&videoId=5838254801001
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
64.74.101.79 , United States, ASN18908 (BRIGHTCOVE-AS - Brightcove, Inc., US),
Reverse DNS
secure.brightcove.com
Software
brightcove /
Resource Hash
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Request headers

User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Origin
https://adage.com

Response headers

Date
Tue, 25 Sep 2018 21:25:37 GMT
X-BC-Connecting-IP
148.251.45.254
Server
brightcove
X-BC-Client-IP
148.251.45.254
Content-Type
application/vnd.apple.mpegurl;charset=utf-8
Access-Control-Allow-Origin
*
Cache-Control
must-revalidate,max-age=0
Last-Modified
Fri, 21 Sep 2018 18:39:57 GMT
Content-Length
349
tracker
metrics.brightcove.com/v2/
43 B
181 B
Image
General
Full URL
https://metrics.brightcove.com/v2/tracker?domain=videocloud&platform=video-js&session=bf18b1022a2e9e4ad5c4850f&account=377748811&destination=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&platform_version=5.28.1&player=players.brightcove.com%2F377748811%2FBkeObTWBe_default&player_name=AdAge.com%20DFP%20Video%20Player&source=&time=1537910737881&event=video_impression&web_ad_info=%7B%22plugin%22%3A%22ima3%22%2C%22pluginVersion%22%3A%222.21.0%22%2C%22adTech%22%3A%22html5%22%2C%22requestMode%22%3A%22onload%22%2C%22timeout%22%3A4000%7D&video=5838260481001&video_name=W6_2018_beaches_metal-detector-fb-in-feed-15_No_Value_Video_DSK_15_mp4_Product_Core&video_duration=15&autoplay=false&preload=metadata
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
50.16.201.122 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-50-16-201-122.compute-1.amazonaws.com
Software
/
Resource Hash
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Cache-Control
must-revalidate,no-cache,no-store
Connection
keep-alive
Content-Length
43
Content-Type
image/gif
bullet-arrow.png
gaia.adage.com/assets/images/
181 B
388 B
Image
General
Full URL
https://gaia.adage.com/assets/images/bullet-arrow.png
Requested by
Host: pagead2.googlesyndication.com
URL: https://pagead2.googlesyndication.com/pagead/osd.js
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
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Request headers

:path
/assets/images/bullet-arrow.png
pragma
no-cache
cookie
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accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://gaia.adage.com/assets/css/core.css?1537553076
:scheme
https
:method
GET
Referer
https://gaia.adage.com/assets/css/core.css?1537553076
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 21:25:38 GMT
cf-cache-status
REVALIDATED
last-modified
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server
cloudflare
etag
"576c1fb4-b5"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/png
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
460090815a7c97b0-FRA
content-length
181
expires
Tue, 02 Oct 2018 21:25:38 GMT
a.js
stats.pagefair.com/stats/page_view_event/D85DCECE96FB418B/
25 B
717 B
XHR
General
Full URL
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Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
54.154.93.90 Dublin, Ireland, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
ec2-54-154-93-90.eu-west-1.compute.amazonaws.com
Software
nginx /
Resource Hash
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Request headers

Accept
text/plain, */*; q=0.01
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Origin
https://adage.com
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Tue, 25 Sep 2018 21:29:19 GMT
Server
nginx
Access-Control-Allow-Methods
GET, POST, OPTIONS
P3P
CP="NID DSP ALL COR"
Access-Control-Allow-Origin
https://adage.com
Access-Control-Allow-Credentials
true
Connection
keep-alive
Content-Type
application/javascript
Access-Control-Allow-Headers
Authorization,Content-Type,Accept,Origin,User-Agent,Cache-Control,Keep-Alive,X-Requested-With,If-Modified-Since,X-CSRF-TOKEN
Content-Length
25
tracker
metrics.brightcove.com/v2/
43 B
181 B
Image
General
Full URL
https://metrics.brightcove.com/v2/tracker?domain=videocloud&platform=video-js&session=c46f48ced143a200697ac7b5&account=377748811&destination=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&platform_version=5.28.1&player=players.brightcove.com%2F377748811%2FBkeObTWBe_default&player_name=AdAge.com%20DFP%20Video%20Player&source=&time=1537910737955&event=video_impression&web_ad_info=%7B%22plugin%22%3A%22ima3%22%2C%22pluginVersion%22%3A%222.21.0%22%2C%22adTech%22%3A%22html5%22%2C%22requestMode%22%3A%22onload%22%2C%22timeout%22%3A4000%7D&video=5838260919001&video_name=YSNV1546000H_unslated&video_duration=30&autoplay=false&preload=metadata
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
50.16.201.122 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-50-16-201-122.compute-1.amazonaws.com
Software
/
Resource Hash
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Cache-Control
must-revalidate,no-cache,no-store
Connection
keep-alive
Content-Length
43
Content-Type
image/gif
rendition.m3u8
secure.brightcove.com/services/mobile/streaming/index/
349 B
693 B
XHR
General
Full URL
https://secure.brightcove.com/services/mobile/streaming/index/rendition.m3u8?assetId=5838263792001&secure=true&pubId=377748811&videoId=5838260481001
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
64.74.101.79 , United States, ASN18908 (BRIGHTCOVE-AS - Brightcove, Inc., US),
Reverse DNS
secure.brightcove.com
Software
brightcove /
Resource Hash
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Request headers

User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Origin
https://adage.com

Response headers

Date
Tue, 25 Sep 2018 21:25:37 GMT
X-BC-Connecting-IP
148.251.45.254
Server
brightcove
X-BC-Client-IP
148.251.45.254
Content-Type
application/vnd.apple.mpegurl;charset=utf-8
Access-Control-Allow-Origin
*
Cache-Control
must-revalidate,max-age=0
Last-Modified
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Content-Length
349
truncated
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213 B
0
Image
General
Full URL
data:truncated
Protocol
DATA
Server
-, , ASN (),
Reverse DNS
Software
/
Resource Hash
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Request headers

Response headers

Access-Control-Allow-Origin
*
Content-Type
image/png
rendition.m3u8
secure.brightcove.com/services/mobile/streaming/index/
489 B
833 B
XHR
General
Full URL
https://secure.brightcove.com/services/mobile/streaming/index/rendition.m3u8?assetId=5838263256001&secure=true&pubId=377748811&videoId=5838260919001
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
64.74.101.79 , United States, ASN18908 (BRIGHTCOVE-AS - Brightcove, Inc., US),
Reverse DNS
secure.brightcove.com
Software
brightcove /
Resource Hash
0604c3e134b8c958562e44347fc4d0f35ab5d3be83f13752abfa4ffbecfed4e8

Request headers

User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Origin
https://adage.com

Response headers

Date
Tue, 25 Sep 2018 21:25:37 GMT
X-BC-Connecting-IP
148.251.45.254
Server
brightcove
X-BC-Client-IP
148.251.45.254
Content-Type
application/vnd.apple.mpegurl;charset=utf-8
Access-Control-Allow-Origin
*
Cache-Control
must-revalidate,max-age=0
Last-Modified
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Content-Length
489
ad.gif
api-34-216-138-103.b2c.com/api/ Frame BD7B
43 B
233 B
Image
General
Full URL
https://api-34-216-138-103.b2c.com/api/ad.gif
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2600:1f14:cc5:8001:81b1:f8b2:c811:f498 , United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
Software
openresty /
Resource Hash
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Tue, 25 Sep 2018 21:25:38 GMT
Last-Modified
Mon, 28 Sep 1970 06:00:00 GMT
Server
openresty
Connection
keep-alive
Content-Length
43
Content-Type
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platform.twitter.com/ Frame 23A0
Redirect Chain
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0
0
Document
General
Full URL
https://platform.twitter.com/jot.html
Requested by
Host: platform.twitter.com
URL: https://platform.twitter.com/widgets.js
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2606:2800:234:46c:e8b:1e2f:2bd:694 , United States, ASN15133 (EDGECAST - MCI Communications Services, Inc. d/b/a Verizon Business, US),
Reverse DNS
Software
ECS (fcn/41A3) /
Resource Hash

Request headers

Host
platform.twitter.com
Connection
keep-alive
Pragma
no-cache
Cache-Control
no-cache
Upgrade-Insecure-Requests
1
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Accept
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Accept-Encoding
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Upgrade-Insecure-Requests
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User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Accept-Ranges
bytes
Cache-Control
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Content-Type
text/html; charset=utf-8
Date
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Etag
"d9592a6c704736fa4da218d4357976dd"
Last-Modified
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P3P
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Server
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X-Cache
HIT
Content-Length
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Redirect headers

status
302 302 Found
cache-control
no-cache, no-store, must-revalidate, pre-check=0, post-check=0
content-length
0
content-type
text/html;charset=utf-8
date
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expires
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last-modified
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location
https://platform.twitter.com/jot.html
pragma
no-cache
server
tsa_o
strict-transport-security
max-age=631138519
x-connection-hash
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x-content-type-options
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x-frame-options
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x-response-time
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x-transaction
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x-tsa-request-body-time
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x-twitter-response-tags
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x-xss-protection
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241 KB
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General
Full URL
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Requested by
Host: players.brightcove.net
URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js
Protocol
BLOB
Server
-, , ASN (),
Reverse DNS
Software
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Resource Hash
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Request headers

User-Agent
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Response headers

Content-Length
247009
Content-Type
text/javascript
gpt.js
www.googletagservices.com/tag/js/ Frame 15EC
21 KB
8 KB
Script
General
Full URL
https://www.googletagservices.com/tag/js/gpt.js
Requested by
Host: us-ads.openx.net
URL: https://us-ads.openx.net/w/1.0/jstag
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
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Reverse DNS
Software
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Resource Hash
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Security Headers
Name Value
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Request headers

Referer
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User-Agent
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Response headers

date
Tue, 25 Sep 2018 21:25:38 GMT
content-encoding
gzip
x-content-type-options
nosniff
server
sffe
etag
"8 / 798 of 1000 / last-modified: 1537573516"
vary
Accept-Encoding
content-type
text/javascript
status
200
cache-control
private, max-age=900, stale-while-revalidate=3600
timing-allow-origin
*
alt-svc
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content-length
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expires
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controltag.js.c41d96148598462657526acd569e1aa2
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79 KB
Script
General
Full URL
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Requested by
Host: cdn.krxd.net
URL: https://cdn.krxd.net/controltag/ssuki2vts.js
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
151.101.132.175 San Francisco, United States, ASN54113 (FASTLY - Fastly, US),
Reverse DNS
Software
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Resource Hash
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Request headers

Referer
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User-Agent
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Response headers

X-CDN-Backend
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Date
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Content-Encoding
gzip
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X-Cache-Hits
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Connection
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Content-Length
80282
X-Served-By
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X-Timer
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ETag
"c41d96148598462657526acd569e1aa2"
Content-Type
application/javascript
Via
1.1 varnish
Cache-Control
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Accept-Ranges
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4 MB
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Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
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Referer
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Response headers

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x-served-by
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User-Agent
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Response headers

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Apache
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Expires
Tue, 25 Sep 2018 21:25:38 GMT
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DATA
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Reverse DNS
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Request headers

Response headers

Access-Control-Allow-Origin
*
Content-Type
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truncated
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43 B
0
Image
General
Full URL
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DATA
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Reverse DNS
Software
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Resource Hash
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Request headers

Response headers

Access-Control-Allow-Origin
*
Content-Type
image/gif
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0
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Full URL
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Protocol
BLOB
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Request headers

User-Agent
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Response headers

Content-Length
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General
Full URL
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URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
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Accept
*/*
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Origin
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date
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content-encoding
gzip
p3p
CP="NON DSP COR OUR IND"
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Full URL
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Protocol
SPDY
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Server
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Referer
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User-Agent
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Response headers

date
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content-encoding
gzip
x-content-type-options
nosniff
last-modified
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server
sffe
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*
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expires
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Full URL
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Host: www.googletagservices.com
URL: https://www.googletagservices.com/tag/js/gpt.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
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Security Headers
Name Value
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User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

timing-allow-origin
*
date
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content-encoding
gzip
x-content-type-options
nosniff
server
cafe
p3p
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cache-control
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content-disposition
attachment; filename="f.txt"
content-type
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alt-svc
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Full URL
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Requested by
Host: players.brightcove.net
URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js
Protocol
BLOB
Server
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Reverse DNS
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Resource Hash
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Request headers

User-Agent
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Response headers

Content-Length
247165
Content-Type
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gen_204
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General
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Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
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Name Value
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Request headers

Referer
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User-Agent
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Response headers

pragma
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date
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x-content-type-options
nosniff
server
cafe
timing-allow-origin
*
p3p
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URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
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Name Value
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Request headers

Referer
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User-Agent
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Response headers

pragma
no-cache
date
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x-content-type-options
nosniff
server
cafe
timing-allow-origin
*
p3p
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cache-control
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alt-svc
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expires
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4 MB
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XHR
General
Full URL
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Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
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Request headers

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Response headers

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via
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Requested by
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Protocol
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Request headers

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User-Agent
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Response headers

pragma
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x-content-type-options
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status
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cache-control
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expires
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XHR
General
Full URL
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Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
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TLS 1.2, ECDHE_RSA, AES_128_GCM
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Reverse DNS
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Request headers

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Referer
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Origin
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Response headers

date
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via
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x-timer
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Host: connect.facebook.net
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Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
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Reverse DNS
Software
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Resource Hash

Request headers

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:authority
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:path
/tr/
content-length
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pragma
no-cache
cache-control
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referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
accept-encoding
gzip, deflate
cookie
fr=05y2GOHjb3fHOfTcX..BbqqfR...1.0.BbqqfR.
Origin
https://adage.com
Upgrade-Insecure-Requests
1
Content-Type
application/x-www-form-urlencoded
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/

Response headers

status
200
content-type
text/plain
content-length
0
server
proxygen-bolt
date
Tue, 25 Sep 2018 21:25:38 GMT
pixel.gif
px.moatads.com/
43 B
409 B
Image
General
Full URL
https://px.moatads.com/pixel.gif?e=17&i=CRAINDFP1&hp=1&kq=1&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&bq=0&f=0&j=&o=3&t=1537910738669&de=282393607059&m=0&ar=40b09c1-clean&q=5&cb=0&cu=1537910738669&ll=2&lm=0&ln=1&r=0&em=0&en=0&d=4620170771%3A2386769972%3A4792407301%3A138243605331&zMoatPS=rec_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&zMoatDev=Desktop&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=454150684&qs=1&bo=104555044&bd=454150684&dfp=0%2C1&la=454150684&gw=craindfp44917164363&fd=1&ac=1&it=500&tz=rec_01&fs=152769&na=274259709&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 21:25:38 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Tue, 25 Sep 2018 21:25:38 GMT
4
api-34-216-138-103.b2c.com/api/ Frame BD7B
Redirect Chain
  • https://api-34-216-138-103.b2c.com/api/x?F7NbVj232Lhs4jNs$dXJsJDAkaHR0cHM6Ly9hZGFnZS5jb20vYXJ0aWNsZS9jbW8tc3RyYXRlZ3kvc3Vid2F5LW1jZG9uYWxkLXMtYnVyZ2VyLWJvcmVkb20tYWRzLzMxNTAxNi8iLCJyZWZlcnJlciQwJCI...
  • https://api-34-216-138-103.b2c.com:444/api/4?F7NbVj232Lhs4jNs
0
-1 B
XHR
General
Full URL
https://api-34-216-138-103.b2c.com:444/api/4?F7NbVj232Lhs4jNs
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2600:1f14:cc5:8001:81b1:f8b2:c811:f498 , United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
Software
openresty /
Resource Hash
e3b0c44298fc1c149afbf4c8996fb92427ae41e4649b934ca495991b7852b855

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Tue, 25 Sep 2018 21:25:39 GMT
Server
openresty
Location
https://api-34-216-138-103.b2c.com:444/api/4?F7NbVj232Lhs4jNs
Access-Control-Allow-Methods
GET, POST, OPTIONS
Content-Type
text/html
Access-Control-Allow-Origin
*
Access-Control-Allow-Credentials
true
Connection
keep-alive
Content-Length
158

Redirect headers

Date
Tue, 25 Sep 2018 21:25:39 GMT
Server
openresty
Location
https://api-34-216-138-103.b2c.com:444/api/4?F7NbVj232Lhs4jNs
Access-Control-Allow-Methods
GET, POST, OPTIONS
Content-Type
text/html
Access-Control-Allow-Origin
*
Access-Control-Allow-Credentials
true
Connection
keep-alive
Content-Length
158
ads
securepubads.g.doubleclick.net/gampad/ Frame 15EC
11 KB
5 KB
Script
General
Full URL
https://securepubads.g.doubleclick.net/gampad/ads?gdfp_req=1&pvsid=267789436277049&correlator=3769029117305943&output=json_html&callback=googletag.impl.pubads.setPassbackAdContents&impl=s&eid=953563517%2C21061506%2C21062491%2C21062456&vrg=249&guci=1.2.0.0.2.2.0&sc=1&sfv=1-0-29&iu=%2F105554924%2Faao%2Fpassback&sz=300x250&scp=pos%3DREC_01&eri=2&cookie=ID%3D7b0a216099f14b36%3AT%3D1537910737%3AS%3DALNI_MZ8oaWGAFAgCoZXleimqSitKHCTAA&cdm=adage.com&bc=7&_v=021809142227020&lmt=1537910738&dt=1537910738854&dlt=1537910737586&idt=1260&ea=0&frm=23&biw=1585&bih=1200&isw=300&ish=600&oid=3&adk=732440516&ifi=1&ifk=907212413&u_his=2&u_h=1200&u_w=1600&u_ah=1200&u_aw=1600&u_cd=24&u_sd=1&flash=0&nhd=1&iag=3&url=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&top=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&dssz=9&icsg=90&mso=4&std=0&rumc=7691699001669536&vis=1&dmc=8&scr_x=0&scr_y=0&ga_vid=1817518733.1537910739&ga_sid=1537910739&ga_hid=113302404&fws=2
Requested by
Host: securepubads.g.doubleclick.net
URL: https://securepubads.g.doubleclick.net/gpt/pubads_impl_249.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
172.217.22.34 Mountain View, United States, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
fra15s16-in-f34.1e100.net
Software
cafe /
Resource Hash
9f81b81e1778a0e04e12dbaa0b462e87329f41a605c68e1dc6cacf34bff9c650
Security Headers
Name Value
X-Content-Type-Options nosniff
X-Xss-Protection 1; mode=block

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 21:25:38 GMT
content-encoding
gzip
x-content-type-options
nosniff
google-mediationgroup-id
-2
p3p
policyref="https://googleads.g.doubleclick.net/pagead/gcn_p3p_.xml", CP="CURa ADMa DEVa TAIo PSAo PSDo OUR IND UNI PUR INT DEM STA PRE COM NAV OTC NOI DSP COR"
status
200
content-disposition
attachment; filename="f.txt"
alt-svc
quic=":443"; ma=2592000; v="44,43,39,35"
content-length
4692
x-xss-protection
1; mode=block
google-lineitem-id
4737840386
pragma
no-cache
server
cafe
google-mediationtag-id
-2
google-creative-id
138238842457
content-type
text/javascript; charset=UTF-8
cache-control
no-cache, must-revalidate
timing-allow-origin
*
expires
Fri, 01 Jan 1990 00:00:00 GMT
pubads_impl_rendering_249.js
securepubads.g.doubleclick.net/gpt/ Frame 15EC
51 KB
19 KB
Script
General
Full URL
https://securepubads.g.doubleclick.net/gpt/pubads_impl_rendering_249.js
Requested by
Host: securepubads.g.doubleclick.net
URL: https://securepubads.g.doubleclick.net/gpt/pubads_impl_249.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
172.217.22.34 Mountain View, United States, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
fra15s16-in-f34.1e100.net
Software
sffe /
Resource Hash
f7eeefc1dd6f250f4c4b89a1fef2d0fb85b280042059f1f2ee0d11de20c34e98
Security Headers
Name Value
X-Content-Type-Options nosniff
X-Xss-Protection 1; mode=block

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 21:25:38 GMT
content-encoding
gzip
x-content-type-options
nosniff
last-modified
Thu, 13 Sep 2018 13:39:46 GMT
server
sffe
vary
Accept-Encoding
content-type
text/javascript
status
200
cache-control
private, immutable, max-age=31536000
accept-ranges
bytes
timing-allow-origin
*
alt-svc
quic=":443"; ma=2592000; v="44,43,39,35"
content-length
19757
x-xss-protection
1; mode=block
expires
Tue, 25 Sep 2018 21:25:38 GMT
container.html
tpc.googlesyndication.com/safeframe/1-0-29/html/ Frame 15EC
0
0
Other
General
Full URL
https://tpc.googlesyndication.com/safeframe/1-0-29/html/container.html?n=1
Requested by
Host: securepubads.g.doubleclick.net
URL: https://securepubads.g.doubleclick.net/gpt/pubads_impl_249.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2a00:1450:4001:812::2001 , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
/
Resource Hash

Request headers

Purpose
prefetch
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

expires
Fri, 13 Sep 2019 20:57:09 GMT
cache-control
public, immutable, max-age=31536000
last-modified
Mon, 11 Jun 2018 14:38:59 GMT
content-type
text/html
pixel.gif
px.moatads.com/
43 B
409 B
Image
General
Full URL
https://px.moatads.com/pixel.gif?e=0&q=0&hp=1&kq=1&lo=0&qs=1&ak=https%3A%2F%2Ftpc.googlesyndication.com%2Fsimgad%2F9438326472194004682&i=CRAINDFP1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=%5BDzIU*hNFT&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&bq=0&g=0&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=250&w=300&fy=0&gp=0&f=0&j=&o=3&t=1537910738669&de=282393607059&cu=1537910738669&m=58&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5436&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=0&vx=0%3A-%3A-&as=0&ag=0&an=0&gf=0&gg=0&ix=0&ic=0&pg=0&pf=0&ib=1&cc=0&bw=0&bx=0&aa=0&ad=0&cn=0&gk=0&gl=0&ik=0&im=0&in=0&pd=0&em=0&en=0&st=0&su=1&of=1&oz=1&oe=0%3A0%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=22&cd=0&ah=22&am=0&rf=0&re=0&wb=1&cl=0&at=0&d=4620170771%3A2386769972%3A4792407301%3A138243605331&bo=104555044&bd=454150684&gw=craindfp44917164363&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=454150684&dfp=0%2C1&la=454150684&zMoatPS=rec_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&zMoatDev=Desktop&ab=1&ac=1&fd=1&kt=strict&it=500&oq=0&ot=0&zMoatJS=1%3A0&tz=rec_01&fs=152769&na=2069982978&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 21:25:38 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Tue, 25 Sep 2018 21:25:38 GMT
ebStdBanner.js
secure-ds.serving-sys.com/BurstingCachedScripts//Ad_2_142_3_0/ Frame 0C83
172 KB
50 KB
Script
General
Full URL
https://secure-ds.serving-sys.com/BurstingCachedScripts//Ad_2_142_3_0/ebStdBanner.js
Requested by
Host: bs.serving-sys.com
URL: https://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=rsb&c=28&pli=25769782&PluID=0&w=970&h=90&ncu=$$https://adclick.g.doubleclick.net/pcs/click?xai=AKAOjsuTiB0kbsSDwY2m2trPfHtBMKEFv-ZOdCir507_zvGA7zFtR8Pnk9Ht6eGh1MQ3WJogu9sPF9YgoM-66MwWFkr7Mtko0ZX-5e9Rg9Dc_nHXT3bQ_Z2ErzNNPUK7yFgZOf0we0DUHRrZFAi-hfNvJBEI5300kYcIouAipiHYhOq0WM-DDX1kowInS1l20qXGwLp0jxXwxjp9qUbez7M8KbYk3vi6O3E8hHwahlOMkyJ5n99v1NO6AWAeKwNpuSJRNQ&sai=AMfl-YST2ELAQgvsnJJaNgmhKP5kp-2NsxSyTJiKs8HScQju3YBgKg8GSyXgMJP1iDOoyNvzIytgSVZZxHkojdmqXyNTsvnpJekL1nAZYQa-&sig=Cg0ArKJSzKqi2OJEXL5WEAE&urlfix=1&adurl=$$&ord=1497642784
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
23.45.237.154 Amsterdam, Netherlands, ASN20940 (AKAMAI-ASN1, US),
Reverse DNS
a23-45-237-154.deploy.static.akamaitechnologies.com
Software
Microsoft-IIS/8.5 / ARR/3.0, ASP.NET
Resource Hash
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 21:25:38 GMT
content-encoding
gzip
status
200
last-modified
Mon, 17 Sep 2018 08:50:23 GMT
server
Microsoft-IIS/8.5
x-powered-by
ARR/3.0, ASP.NET
etag
W/"9e6bf578634ed41:0"
vary
Accept-Encoding
content-type
application/javascript
access-control-allow-origin
*
accept-ranges
bytes
content-length
50364
expires
Sun, 30 Dec 2035 23:59:16 GMT
a4e149b8-121c-4460-9d1b-8658334e3280
consumer.krxd.net/consent/get/
221 B
656 B
Script
General
Full URL
https://consumer.krxd.net/consent/get/a4e149b8-121c-4460-9d1b-8658334e3280?idt=device&dt=kxcookie&callback=Krux.ns.cybba.kxjsonp_consent_get_0
Requested by
Host: cdn.krxd.net
URL: https://cdn.krxd.net/ctjs/controltag.js.c41d96148598462657526acd569e1aa2
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
151.101.132.175 San Francisco, United States, ASN54113 (FASTLY - Fastly, US),
Reverse DNS
Software
/
Resource Hash
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Tue, 25 Sep 2018 21:25:39 GMT
Content-Encoding
gzip
Age
0
X-Cache
MISS, MISS
X-Request-Backend
krux_scala_consumer_webservice
Connection
keep-alive
X-Age
0
Content-Length
185
X-Served-By
consumer-a011-dub.krxd.net, cache-mad9421-MAD
X-Timer
S1537910739.052624,VS0,VE37
Vary
Accept-Encoding
Content-Type
text/javascript; charset=UTF-8
Via
1.1 varnish
Cache-Control
max-age=1800
Accept-Ranges
bytes
X-Cache-Hits
0, 0
show
buy.tinypass.com/checkout/template/ Frame AC46
0
0
Document
General
Full URL
https://buy.tinypass.com/checkout/template/show?displayMode=modal&templateId=OTCL2L72OLNP&offerId=fakeOfferId&trackingId=%7Bjcx%7DH4sIAAAAAAAAAI2QSW_CMBCF_4vPGNmOnYUbAkQjhUWFshwnzgBWydKsQNX_3hCVVpV66GVG8755T5p5J2AiMiAyf5vtr7fJdUx6JIMjbgw2_p0Ixl3KPCoUFfxeLZfaXND1Ts7Ey7gJnhof9reUWii4dJB7zEYplHQAQ3GwlWCe1C44bTBeMswNJhq76MluNBdqNXXsZ_6LTi6oq9KkSbfGIAxdjJCyMNJUskhSTwGjgtlCh8AOB3B_2Yf621uc0maNcXaGEpfTse2u_N3W2TGLtY4TFA9GBmVeYY-UX3NnXqxHgQgcsQjmS_LDNpAbSMr7SlKdzz2iIc7AHJPiIdSmMB0nNf37f-0JteVv4_kquUSpeq3hP_8zWRvJpdsXivelapts1arAfHjEpGxhFGvy8QlimhcH1QEAAA&experienceId=EXCN25SG76R1&tbc=%7Bjzx%7DmFVeMHhpzAsXRPR5JFu3r5gPds_HqpBmZTYEbsQXdpx9bpA71RJHn97mNV3AysXmCbsMv2TozZvmTXg-W-wllHTaqajYhZEEmlPLUb8Nmy1rX7Q_pWcbAPaHfCb8Utk4C0_wUuJ5hb_erQpZd0OXqw&iframeId=offer-0-c6byj&url=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&parentDualScreenLeft=0&parentDualScreenTop=0&parentWidth=1600&parentHeight=1200&parentOuterHeight=1200&preload=1&aid=4rqMYyzEyD&tags=CMO+Strategy%2CRestaurants%2CSocial%2CTV&contentSection=CMO+Strategy&contentAuthor=Jessica+Wohl&customVariables=%7B%22domain%22%3A%22adage.com%22%2C%22userID%22%3Anull%2C%22userStatus%22%3A%22Anonymous%22%2C%22userMemberTier%22%3A%22%22%2C%22userMemberTierName%22%3A%22%22%2C%22userControlled%22%3A0%2C%22CompanyName%22%3A%22%22%2C%22busInd%22%3A%22%22%2C%22jobFunction%22%3A%22%22%2C%22englishTitle%22%3A%22%22%2C%22PostalCode%22%3A%22%22%2C%22City%22%3A%22%22%2C%22State%22%3A%22%22%2C%22Country%22%3A%22%22%2C%22breakingNewsAlerts%22%3A%22%22%2C%22superbowlUpdates%22%3A%22%22%2C%22dailyAlerts%22%3A%22%22%2C%22digitalAlerts%22%3A%22%22%2C%22mwAlerts%22%3A%22%22%2C%22AgencyBuzz%22%3A%22%22%2C%22cmoStrategy%22%3A%22%22%2C%22creativityAlerts%22%3A%22%22%2C%22AA_circStatus%22%3A%22%22%2C%22AAZ_circStatus%22%3A%22%22%2C%22AAD_circStatus%22%3A%22%22%2C%22AA_finExp%22%3A%22%22%2C%22AAZ_finExp%22%3A%22%22%2C%22AAD_finExp%22%3A%22%22%2C%22AA_graceFlag%22%3A%22%22%2C%22AAZ_graceFlag%22%3A%22%22%2C%22AAD_graceFlag%22%3A%22%22%2C%22AA_customerId%22%3A%22%22%2C%22AAZ_customerId%22%3A%22%22%2C%22AAD_customerId%22%3A%22%22%2C%22AA_dateSigned%22%3A%22%22%2C%22AAZ_dateSigned%22%3A%22%22%2C%22freeForever%22%3A%220%22%2C%22subscriberOnly%22%3A%220%22%2C%22country%22%3A%22GDPR%22%2C%22regSubscribeCode%22%3A%22X86AAC2%22%2C%22selections%22%3A%22%7B%7D%22%7D&zone=Web&contentCreated=2018-09-21+14%3A52%3A25&pageViewId=2018-09-25-21-25-38-612-TX4M2UDwLHwIaYzo-3e2147e1906e42547aeb2f652094c8a7&visitId=v-2018-09-25-21-25-38-614-9v3IWmNSnxdo5kva-3e2147e1906e42547aeb2f652094c8a7&userProvider=tinypass_accounts&userToken=&customCookies=%7B%7D&hasLoginRequiredCallback=true&width=1585&_qh=2747859173
Requested by
Host: cdn.tinypass.com
URL: https://cdn.tinypass.com/api/tinypass.min.js
Protocol
H2
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
104.20.31.2 San Francisco, United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
Security Headers
Name Value
X-Xss-Protection 0

Request headers

:method
GET
:authority
buy.tinypass.com
:scheme
https
:path
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pragma
no-cache
cache-control
no-cache
upgrade-insecure-requests
1
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
text/html,application/xhtml+xml,application/xml;q=0.9,image/webp,image/apng,*/*;q=0.8
referer
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accept-encoding
gzip, deflate
cookie
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Upgrade-Insecure-Requests
1
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/

Response headers

status
200
date
Tue, 25 Sep 2018 21:25:39 GMT
content-type
text/html;charset=UTF-8
access-control-allow-methods
*
access-control-allow-origin
http://dashboard.tinypass.com
cache-control
no-cache, no-store, must-revalidate
content-encoding
gzip
expires
Thu, 01 Jan 1970 00:00:00 GMT
p3p
CP="NON DSP COR OUR IND"
pragma
no-cache
set-cookie
LANG=en_US; Domain=tinypass.com; Expires=Thu, 25-Oct-2018 21:25:39 GMT; Path=/
vary
Accept-Encoding
wn
prod-dash-10-0-1-235
x-request-id
Crirmfptt6Z
x-xss-protection
0
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
server
cloudflare
cf-ray
460090867f6f6343-FRA
show
buy.tinypass.com/checkout/template/ Frame 2358
0
0
Document
General
Full URL
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Requested by
Host: cdn.tinypass.com
URL: https://cdn.tinypass.com/api/tinypass.min.js
Protocol
H2
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
104.20.31.2 San Francisco, United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
Security Headers
Name Value
X-Xss-Protection 0

Request headers

:method
GET
:authority
buy.tinypass.com
:scheme
https
:path
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pragma
no-cache
cache-control
no-cache
upgrade-insecure-requests
1
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
text/html,application/xhtml+xml,application/xml;q=0.9,image/webp,image/apng,*/*;q=0.8
referer
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accept-encoding
gzip, deflate
cookie
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Upgrade-Insecure-Requests
1
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/

Response headers

status
200
date
Tue, 25 Sep 2018 21:25:39 GMT
content-type
text/html;charset=UTF-8
access-control-allow-methods
*
access-control-allow-origin
http://dashboard.tinypass.com
cache-control
no-cache, no-store, must-revalidate
content-encoding
gzip
expires
Thu, 01 Jan 1970 00:00:00 GMT
p3p
CP="NON DSP COR OUR IND"
pragma
no-cache
set-cookie
LANG=en_US; Domain=tinypass.com; Expires=Thu, 25-Oct-2018 21:25:39 GMT; Path=/
vary
Accept-Encoding
wn
prod-dash-10-0-2-241
x-request-id
Crirmfpf5rm
x-xss-protection
0
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
server
cloudflare
cf-ray
460090867f776343-FRA
m_window_focus_non_hydra.js
tpc.googlesyndication.com/pagead/js/r20180919/r20110914/client/ext/ Frame 8E29
3 KB
1 KB
Script
General
Full URL
https://tpc.googlesyndication.com/pagead/js/r20180919/r20110914/client/ext/m_window_focus_non_hydra.js
Requested by
Host: securepubads.g.doubleclick.net
URL: https://securepubads.g.doubleclick.net/gpt/pubads_impl_249.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2a00:1450:4001:812::2001 , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
cafe /
Resource Hash
0fd157095407884c0b694cf534091539b347531652f062122aa34b5e56fb7d1b
Security Headers
Name Value
X-Content-Type-Options nosniff
X-Xss-Protection 1; mode=block

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Wed, 19 Sep 2018 18:59:19 GMT
content-encoding
gzip
x-content-type-options
nosniff
age
527179
p3p
policyref="https://www.googleadservices.com/pagead/p3p.xml", CP="NOI DEV PSA PSD IVA IVD OTP OUR OTR IND OTC"
status
200
content-disposition
attachment; filename="f.txt"
alt-svc
quic=":443"; ma=2592000; v="44,43,39,35"
content-length
1250
x-xss-protection
1; mode=block
server
cafe
etag
15650102698223740771
vary
Accept-Encoding
content-type
text/javascript; charset=UTF-8
cache-control
public, max-age=1209600
timing-allow-origin
*
expires
Wed, 03 Oct 2018 18:59:19 GMT
osd_listener.js
tpc.googlesyndication.com/pagead/js/r20180919/r20110914/activeview/ Frame 8E29
73 KB
0
Script
General
Full URL
https://tpc.googlesyndication.com/pagead/js/r20180919/r20110914/activeview/osd_listener.js
Requested by
Host: securepubads.g.doubleclick.net
URL: https://securepubads.g.doubleclick.net/gpt/pubads_impl_249.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2a00:1450:4001:812::2001 , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
cafe /
Resource Hash
3b7b82aade1ac93b4c8852e213584b051d50f592ede38d7ab45e12d863c6c1a0
Security Headers
Name Value
X-Content-Type-Options nosniff
X-Xss-Protection 1; mode=block

Request headers

Response headers

date
Wed, 19 Sep 2018 18:59:19 GMT
content-encoding
gzip
x-content-type-options
nosniff
age
527178
p3p
policyref="https://www.googleadservices.com/pagead/p3p.xml", CP="NOI DEV PSA PSD IVA IVD OTP OUR OTR IND OTC"
status
200
content-disposition
attachment; filename="f.txt"
alt-svc
quic=":443"; ma=2592000; v="44,43,39,35"
content-length
27066
x-xss-protection
1; mode=block
server
cafe
etag
1598727148269787311
vary
Accept-Encoding
content-type
text/javascript; charset=UTF-8
cache-control
public, max-age=1209600
timing-allow-origin
*
expires
Wed, 03 Oct 2018 18:59:19 GMT
init-3430ilpzgf9akeh1rf5.js
api.b2c.com/api/ Frame 8E29
12 KB
5 KB
Script
General
Full URL
https://api.b2c.com/api/init-3430ilpzgf9akeh1rf5.js?ClientLevel1=218501644&ClientLevel2=2350382150&ClientLevel3=4737840386&ClientLevel4=138238842457&ClientSlicer1=104555044&ClientSlicer2=453516004&zPS=REC_01
Requested by
Host: securepubads.g.doubleclick.net
URL: https://securepubads.g.doubleclick.net/gpt/pubads_impl_249.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2600:1f14:cc5:8001:98d1:e937:ce04:efcb , United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
Software
openresty /
Resource Hash
45419c1dd8ad1af5094beb0fd7d3fec215e49fdb3030a1a7e9570e3563d1e6eb

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

pragma
no-cache
date
Tue, 25 Sep 2018 21:25:39 GMT
content-encoding
gzip
server
openresty
content-type
text/javascript
status
200
cache-control
no-cache, no-store, must-revalidate
expires
-1
moatad.js
z.moatads.com/craindfp44917164363/ Frame 8E29
256 KB
0
Script
General
Full URL
https://z.moatads.com/craindfp44917164363/moatad.js
Requested by
Host: securepubads.g.doubleclick.net
URL: https://securepubads.g.doubleclick.net/gpt/pubads_impl_249.js
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
AmazonS3 /
Resource Hash
cc3b297d9219973e46c0ffe3bc9f8fef6499a5fb9642bbd155d89bb4ed198496

Request headers

Response headers

Date
Tue, 25 Sep 2018 21:25:37 GMT
Content-Encoding
gzip
Last-Modified
Wed, 19 Sep 2018 15:37:12 GMT
Server
AmazonS3
x-amz-request-id
16EDA036A3B558FB
ETag
"af0c26c44cf0bf79a34a8f5a30b321af"
Vary
Accept-Encoding
Content-Type
application/x-javascript
Cache-Control
max-age=32376
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
80625
x-amz-id-2
XaAUz4c1qBArR0kzVP2VurjV08ivzRJnuUhA4sb51+uv1BwxDS6Jiyiwex+wECXqO6TE28KSQIw=
osd.js
pagead2.googlesyndication.com/pagead/ Frame 15EC
72 KB
26 KB
Script
General
Full URL
https://pagead2.googlesyndication.com/pagead/osd.js
Requested by
Host: securepubads.g.doubleclick.net
URL: https://securepubads.g.doubleclick.net/gpt/pubads_impl_249.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2a00:1450:4001:81c::2002 , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
cafe /
Resource Hash
a5f24fc963982085e79d5445ae602b5fba30c972ed84763d39d869c16c732a2c
Security Headers
Name Value
X-Content-Type-Options nosniff
X-Xss-Protection 1; mode=block

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 20:33:03 GMT
content-encoding
gzip
x-content-type-options
nosniff
age
3156
p3p
policyref="https://www.googleadservices.com/pagead/p3p.xml", CP="NOI DEV PSA PSD IVA IVD OTP OUR OTR IND OTC"
status
200
content-disposition
attachment; filename="f.txt"
alt-svc
quic="googleads.g.doubleclick.net:443"; ma=2592000; v="44,43,39,35",quic=":443"; ma=2592000; v="44,43,39,35"
content-length
26901
x-xss-protection
1; mode=block
server
cafe
etag
11805512267064086570
vary
Accept-Encoding
content-type
text/javascript; charset=UTF-8
cache-control
public, max-age=3600
timing-allow-origin
*
expires
Tue, 25 Sep 2018 21:33:03 GMT
view
securepubads.g.doubleclick.net/pcs/ Frame 8E29
0
56 B
Image
General
Full URL
https://securepubads.g.doubleclick.net/pcs/view?xai=AKAOjsskmPbFernZOQMZFW3OEVb_HC5Oxh6UTc6_NqkWUp3EDTp_GOrBfHbgps9tNlapn3zKPncvfNIoApmHK1ujmQJ1wDbITeEsGutlISFGMY75XadDgRSN1KY7EB1BKD8hY4ceXIDV7gC22MfRG3uuPRT9ORtIEH7OJ2nw__477QP-w4FJdxt2fYm0_c5642x_bCOoW0clzGPN22obSs2u0bv-JBup-LQaIRDqNRWRigdHGADhR_Y&sai=AMfl-YSPQqA73zcZ541oaZfSFMMLurK6oLsejVYZTtIo1dqBppxwn_qbvKS4_MqRkRhDn4HJ5i8DaGMmhpgr2iSWS2tc1czsImVXmJKlNB36w-1AqFcXrhHLOGWrBuQ&sig=Cg0ArKJSzFQf7FlsC1avEAE&adurl=
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
172.217.22.34 Mountain View, United States, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
fra15s16-in-f34.1e100.net
Software
cafe /
Resource Hash
e3b0c44298fc1c149afbf4c8996fb92427ae41e4649b934ca495991b7852b855
Security Headers
Name Value
X-Content-Type-Options nosniff
X-Xss-Protection 1; mode=block

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

timing-allow-origin
*
date
Tue, 25 Sep 2018 21:25:39 GMT
x-content-type-options
nosniff
server
cafe
p3p
policyref="https://googleads.g.doubleclick.net/pagead/gcn_p3p_.xml", CP="CURa ADMa DEVa TAIo PSAo PSDo OUR IND UNI PUR INT DEM STA PRE COM NAV OTC NOI DSP COR"
status
200
cache-control
private
content-type
image/gif
alt-svc
quic=":443"; ma=2592000; v="44,43,39,35"
content-length
0
x-xss-protection
1; mode=block
5315809209309606610
tpc.googlesyndication.com/simgad/ Frame 8E29
10 KB
10 KB
Image
General
Full URL
https://tpc.googlesyndication.com/simgad/5315809209309606610
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2a00:1450:4001:812::2001 , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
sffe /
Resource Hash
8fa2ed07f4faac4a403a82953fe4e4c80b53d510555af14e1482f38dce59c644
Security Headers
Name Value
X-Content-Type-Options nosniff
X-Xss-Protection 1; mode=block

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Fri, 21 Sep 2018 10:59:17 GMT
x-content-type-options
nosniff
age
383182
x-dns-prefetch-control
off
status
200
alt-svc
quic=":443"; ma=2592000; v="44,43,39,35"
content-length
9918
x-xss-protection
1; mode=block
last-modified
Fri, 13 Jul 2018 21:25:05 GMT
server
sffe
content-type
image/gif
access-control-allow-origin
*
cache-control
public, max-age=31536000
accept-ranges
bytes
timing-allow-origin
*
expires
Sat, 21 Sep 2019 10:59:17 GMT
l
www.google.com/ads/measurement/ Frame 8E29
0
77 B
Image
General
Full URL
https://www.google.com/ads/measurement/l?ebcid=ALh7CaRkuJfcVrgKxdBnaLCcp61i7cWR4fuQZW2z4-z-Z7UFCkv1cDQ4l7OCdZTSj_yf5Jhc9f-C9zMEwgKl81zk7hgr6V2RKQ
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2a00:1450:4001:816::2004 , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
/
Resource Hash
e3b0c44298fc1c149afbf4c8996fb92427ae41e4649b934ca495991b7852b855

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

content-type
text/html; charset=UTF-8
truncated
/ Frame 15EC
218 B
0
Image
General
Full URL
data:truncated
Protocol
DATA
Server
-, , ASN (),
Reverse DNS
Software
/
Resource Hash
78f15313ba92e35be43453b74194c0b58849eb85beeddff4fef19257f3fec42a

Request headers

Response headers

Access-Control-Allow-Origin
*
Content-Type
image/png
pixel.gif
px.moatads.com/
43 B
409 B
Image
General
Full URL
https://px.moatads.com/pixel.gif?e=17&i=CRAINDFP1&hp=1&kq=1&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&bq=0&f=0&j=&o=3&t=1537910738991&de=186261575963&m=0&ar=40b09c1-clean&q=8&cb=0&cu=1537910738991&ll=2&lm=0&ln=1&r=0&em=0&en=0&d=218501644%3A2350382150%3A4737840386%3A138238842457&zMoatPS=REC_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&zMoatDev=Desktop&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=453516004&qs=1&bo=104555044&bd=453516004&dfp=0%2C1&la=453516004&gw=craindfp44917164363&fd=1&ac=1&it=500&tz=REC_01&fs=152769&na=1456151069&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 21:25:39 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Tue, 25 Sep 2018 21:25:39 GMT
ad.gif
api-52-43-238-123.b2c.com/api/ Frame 15EC
43 B
233 B
Image
General
Full URL
https://api-52-43-238-123.b2c.com/api/ad.gif
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2600:1f14:cc5:8000:d799:589b:b457:28f6 , United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
Software
openresty /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Tue, 25 Sep 2018 21:25:39 GMT
Last-Modified
Mon, 28 Sep 1970 06:00:00 GMT
Server
openresty
Connection
keep-alive
Content-Length
43
Content-Type
image/gif
x
api-34-216-138-103.b2c.com/api/ Frame BD7B
0
363 B
Other
General
Full URL
https://api-34-216-138-103.b2c.com/api/x?F7NbVj232Lhs4jNs$YWRibG9jayQ2NjckMA
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2600:1f14:cc5:8001:81b1:f8b2:c811:f498 , United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
Software
openresty /
Resource Hash
e3b0c44298fc1c149afbf4c8996fb92427ae41e4649b934ca495991b7852b855

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Origin
https://adage.com
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Content-Type
text/plain;charset=UTF-8

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 21:25:39 GMT
Server
openresty
Transfer-Encoding
chunked
Access-Control-Allow-Methods
GET, POST, OPTIONS
Content-Type
text/plain
Access-Control-Allow-Origin
*
Cache-Control
no-cache, no-store, must-revalidate
Access-Control-Allow-Credentials
true
Connection
keep-alive
Expires
-1
pixel.gif
px.moatads.com/
43 B
409 B
Image
General
Full URL
https://px.moatads.com/pixel.gif?e=17&i=CRAINDFP1&hp=1&kq=1&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&bq=0&f=0&j=&o=3&t=1537910739024&de=490882335286&m=0&ar=40b09c1-clean&q=11&cb=0&cu=1537910739024&ll=2&lm=0&ln=1&r=0&em=0&en=0&d=4564678495%3A2304555554%3A4669550284%3A138233003228&zMoatPS=rec_lb_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&zMoatDev=Desktop&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=454150684&qs=1&bo=104555044&bd=454150684&dfp=0%2C1&la=454150684&gw=craindfp44917164363&fd=1&ac=1&it=500&tz=rec_lb_01&fs=152769&na=525874356&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 21:25:39 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Tue, 25 Sep 2018 21:25:39 GMT
DelayedImpression.js
secure-ds.serving-sys.com/BurstingCachedScripts/Modules_1_54_0_0/ Frame 0C83
2 KB
1 KB
Script
General
Full URL
https://secure-ds.serving-sys.com/BurstingCachedScripts/Modules_1_54_0_0/DelayedImpression.js
Requested by
Host: secure-ds.serving-sys.com
URL: https://secure-ds.serving-sys.com/BurstingCachedScripts//Ad_2_142_3_0/ebStdBanner.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
23.45.237.154 Amsterdam, Netherlands, ASN20940 (AKAMAI-ASN1, US),
Reverse DNS
a23-45-237-154.deploy.static.akamaitechnologies.com
Software
Microsoft-IIS/8.5 / ARR/3.0, ASP.NET
Resource Hash
b6929c3bb7caf270f01226b0141a37453e28d84a9c85e53b0e214e4c9c778e67

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 21:25:39 GMT
content-encoding
gzip
status
200
last-modified
Sun, 24 Jun 2018 08:31:51 GMT
server
Microsoft-IIS/8.5
x-powered-by
ARR/3.0, ASP.NET
etag
"2f578dcc95bd41:0"
vary
Accept-Encoding
content-type
application/javascript
access-control-allow-origin
*
accept-ranges
bytes
content-length
860
expires
Sun, 30 Dec 2035 23:59:24 GMT
moatad.js
z.moatads.com/centrosizmek635945746632/ Frame 0C83
262 KB
80 KB
Script
General
Full URL
https://z.moatads.com/centrosizmek635945746632/moatad.js
Requested by
Host: secure-ds.serving-sys.com
URL: https://secure-ds.serving-sys.com/BurstingCachedScripts//Ad_2_142_3_0/ebStdBanner.js
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
AmazonS3 /
Resource Hash
c6967c36ac67ab7f6535f6f494380f41bcdbeb237ae68526b86124405e3711ba

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Tue, 25 Sep 2018 21:25:39 GMT
Content-Encoding
gzip
Last-Modified
Wed, 19 Sep 2018 15:42:41 GMT
Server
AmazonS3
x-amz-request-id
BDBC40FF6F24258E
ETag
"a2383d556a6a07816410063c9820b563"
Vary
Accept-Encoding
Content-Type
application/x-javascript
Cache-Control
max-age=29185
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
81547
x-amz-id-2
fbjNgwkX+/MMytus+t5S17o3gyGbZgxDY+lkNMgpnHOa1dgX8Xzb40tV99Xu8AmKVRA5rWPg4xk=
0b878049-3f44-469e-9790-3924e0c71d3a.jpg
secure-ds.serving-sys.com/BurstingRes/Site-6220/Type-0/ Frame 0C83
39 KB
39 KB
Image
General
Full URL
https://secure-ds.serving-sys.com/BurstingRes/Site-6220/Type-0/0b878049-3f44-469e-9790-3924e0c71d3a.jpg
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
23.45.237.154 Amsterdam, Netherlands, ASN20940 (AKAMAI-ASN1, US),
Reverse DNS
a23-45-237-154.deploy.static.akamaitechnologies.com
Software
Microsoft-IIS/8.5 / ARR/2.5, ASP.NET
Resource Hash
bf3262f12db6c26e5fd91dcc0880e57eb91c297aab2507794077ad7ab2423bc7

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 21:25:39 GMT
last-modified
Mon, 30 Jul 2018 19:25:06 GMT
server
Microsoft-IIS/8.5
x-powered-by
ARR/2.5, ASP.NET
etag
"cfa7d53b28d41:0"
status
200
content-type
image/jpeg
access-control-allow-origin
*
accept-ranges
bytes
content-length
39803
expires
Mon, 31 Dec 2035 00:00:00 GMT
truncated
/ Frame 0C83
212 B
0
Image
General
Full URL
data:truncated
Protocol
DATA
Server
-, , ASN (),
Reverse DNS
Software
/
Resource Hash
a6d577d538559bb722fb899c510c0374d144f8a580ae3094f336dda8fe1235d4

Request headers

Response headers

Access-Control-Allow-Origin
*
Content-Type
image/png
ad.gif
api-52-43-238-123.b2c.com/api/ Frame 8E29
43 B
233 B
Image
General
Full URL
https://api-52-43-238-123.b2c.com/api/ad.gif
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2600:1f14:cc5:8000:d799:589b:b457:28f6 , United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
Software
openresty /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Tue, 25 Sep 2018 21:25:39 GMT
Last-Modified
Mon, 28 Sep 1970 06:00:00 GMT
Server
openresty
Connection
keep-alive
Content-Length
43
Content-Type
image/gif
4
api-34-216-138-103.b2c.com/api/ Frame BD7B
0
0

ad.gif
api-34-219-4-47.b2c.com/api/ Frame 0C83
43 B
233 B
Image
General
Full URL
https://api-34-219-4-47.b2c.com/api/ad.gif
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2600:1f14:cc5:8002:3910:b728:1d57:e3b0 , United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
Software
openresty /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Tue, 25 Sep 2018 21:25:39 GMT
Last-Modified
Mon, 28 Sep 1970 06:00:00 GMT
Server
openresty
Connection
keep-alive
Content-Length
43
Content-Type
image/gif
csi
www.google.com/ Frame 15EC
0
92 B
Image
General
Full URL
https://www.google.com/csi?v=3&s=gpt&action=ad_events_psbk&it=ad_fetch_period.1.116,exr.1.0&req_len=1_1053&req_s=1_1&is_backfill_at_render=1_false&qqid=1_CJjopfqL190CFW6A7Qodng4H4A&vrg=249&pl_id=7691699001669536&e=v249,n105554924,non-sra,fif,sync,953563517,21061506,21062491,21062456&rt=start_ad_fetch_period.1.12,start_ad_render_period.1.128
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2a00:1450:4001:816::2004 , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
Golfe2 /
Resource Hash
e3b0c44298fc1c149afbf4c8996fb92427ae41e4649b934ca495991b7852b855

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

pragma
no-cache
date
Tue, 25 Sep 2018 21:25:39 GMT
last-modified
Wed, 21 Jan 2004 19:51:30 GMT
server
Golfe2
status
204
content-type
image/gif
access-control-allow-origin
*
cache-control
no-cache, no-store, must-revalidate
alt-svc
quic=":443"; ma=2592000; v="44,43,39,35"
content-length
0
expires
Fri, 01 Jan 1990 00:00:00 GMT
pixel.gif
px.moatads.com/
43 B
409 B
Image
General
Full URL
https://px.moatads.com/pixel.gif?e=17&i=CRAINDFP1&hp=1&kq=1&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&bq=0&f=0&j=&o=3&t=1537910739359&de=837218877612&m=0&ar=40b09c1-clean&q=14&cb=0&cu=1537910739359&ll=2&lm=0&ln=1&r=0&em=0&en=0&d=221166004%3A2361354924%3A4752109093%3A138240121484&zMoatPS=lb_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&zMoatDev=Desktop&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=454150684&qs=1&bo=104555044&bd=454150684&dfp=0%2C1&la=454150684&gw=craindfp44917164363&fd=1&ac=1&it=500&tz=lb_01&fs=152769&na=1630413248&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 21:25:39 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Tue, 25 Sep 2018 21:25:39 GMT
4
api-52-43-238-123.b2c.com/api/ Frame 15EC
Redirect Chain
  • https://api-52-43-238-123.b2c.com/api/x?pXO5HFjV2Kh35yq0$dXJsJDAkaHR0cHM6Ly9hZGFnZS5jb20vYXJ0aWNsZS9jbW8tc3RyYXRlZ3kvc3Vid2F5LW1jZG9uYWxkLXMtYnVyZ2VyLWJvcmVkb20tYWRzLzMxNTAxNi8iLCJyZWZlcnJlciQwJCIs...
  • https://api-52-43-238-123.b2c.com:444/api/4?pXO5HFjV2Kh35yq0
0
-1 B
XHR
General
Full URL
https://api-52-43-238-123.b2c.com:444/api/4?pXO5HFjV2Kh35yq0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2600:1f14:cc5:8000:d799:589b:b457:28f6 , United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
Software
openresty /
Resource Hash
e3b0c44298fc1c149afbf4c8996fb92427ae41e4649b934ca495991b7852b855

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Tue, 25 Sep 2018 21:25:40 GMT
Server
openresty
Location
https://api-52-43-238-123.b2c.com:444/api/4?pXO5HFjV2Kh35yq0
Access-Control-Allow-Methods
GET, POST, OPTIONS
Content-Type
text/html
Access-Control-Allow-Origin
*
Access-Control-Allow-Credentials
true
Connection
keep-alive
Content-Length
158

Redirect headers

Date
Tue, 25 Sep 2018 21:25:40 GMT
Server
openresty
Location
https://api-52-43-238-123.b2c.com:444/api/4?pXO5HFjV2Kh35yq0
Access-Control-Allow-Methods
GET, POST, OPTIONS
Content-Type
text/html
Access-Control-Allow-Origin
*
Access-Control-Allow-Credentials
true
Connection
keep-alive
Content-Length
158
adServer.bs
bs.serving-sys.com/BurstingPipe/ Frame 0C83
62 B
797 B
XHR
General
Full URL
https://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=display&code=10&PluID=0&EyeblasterID=54108632&Page=&WebPageSource=0&ForceDisplay=0&Resolution=32&sessionid=252129855359268658&Optout=0&usercookie=u2=7bdd8494-8e75-4c12-9ff9-0b28c5956aeb&implog=$$7bdd8494-8e75-4c12-9ff9-0b28c5956aeb%7f%5bMM_LOGTIME%5d%7f0%7f54108632%7f%07DIR%3d8448%07DiOrigin%3d0%07CKDATE%3d4m7%07MB%3d0%07TA%3d-1%07DG%3d10865007%07SDG%3d16487036%07SID%3d252129855359268658%07DCID%3d4%07Privacy%3d9%07IsNewUser%3d%5bIS_NEW_USER%5d%07IsCrossDevice%3d0%7f0%7fadage.com%7c%7cn%2fa%7c%7c%7f13%7f7%7fUserIP%3d-1795478018%07DBID%3d135483895%07UserAgent%3dMozilla%2f5.0%20(Macintosh%3b%20Intel%20Mac%20OS%20X%2010_13_5)%20AppleWebKit%2f537.36%20(KHTML%2c%20like%20Gecko)%20Chrome%2f67.0.3396.87%20Safari%2f537.36%07SiteID%3d94419%07CampaingID%3d909200%07AdvertiserID%3d138555%07FlightID%3d25769782%07AgencyID%3d6220%07BrandID%3d209627%07MasterAdID%3d54108596%07Country%3d276%07State%3d10478%07City%3d40063%07DMA%3d276003%07ZIP%3d65719%7f%7f1$$&FlashVersion=-1&dg=10865007&sdg=16487036&di=1&ord=0.500060746041942
Requested by
Host: secure-ds.serving-sys.com
URL: https://secure-ds.serving-sys.com/BurstingCachedScripts//Ad_2_142_3_0/ebStdBanner.js
Protocol
HTTP/1.1
Security
TLS 1.2, RSA, AES_256_CBC
Server
82.199.68.73 , Netherlands, ASN15830 (TELECITY-LON, GB),
Reverse DNS
Software
Microsoft-IIS/8.5 / ASP.NET
Resource Hash
94cd7c73cb373352a7bdfa7662c28df9806b13ad252274c148e681d4af62abeb

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Origin
https://adage.com
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Content-type
text/plain

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 21:25:39 GMT
Content-Encoding
gzip
Server
Microsoft-IIS/8.5
X-Powered-By
ASP.NET
Vary
Accept-Encoding
Content-Type
text/html
Access-Control-Allow-Origin
https://adage.com
Cache-Control
no-cache, no-store
Access-Control-Allow-Credentials
true
Content-Length
86
Expires
Sun, 05-Jun-2005 22:00:00 GMT
pixel.gif
px.moatads.com/
43 B
409 B
Image
General
Full URL
https://px.moatads.com/pixel.gif?e=0&q=0&hp=1&kq=1&lo=0&qs=1&ak=https%3A%2F%2Fadage.com%2F%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2FIMG&i=CRAINDFP1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=%5BDzIU*hNFT&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&bq=0&g=0&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=90&w=970&fy=0&gp=0&f=0&j=&o=3&t=1537910739359&de=837218877612&cu=1537910739359&m=90&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5521&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A-%3A-&as=0&ag=12&an=0&gf=12&gg=0&ix=12&ic=12&ez=1&aj=1&pg=100&pf=0&ib=0&cc=0&bw=12&bx=0&dj=1&aa=0&ad=0&cn=0&gk=0&gl=0&ik=0&im=0&in=0&pd=0&em=0&en=0&st=1&su=1&of=1&oz=1&oe=0%3A0%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=23&cd=0&ah=23&am=0&rf=0&re=0&wb=1&cl=0&at=0&d=221166004%3A2361354924%3A4752109093%3A138240121484&bo=104555044&bd=454150684&gw=craindfp44917164363&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=454150684&dfp=0%2C1&la=454150684&zMoatPS=lb_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&zMoatDev=Desktop&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&tz=lb_01&fs=152769&na=2017531222&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 21:25:40 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Tue, 25 Sep 2018 21:25:40 GMT
pd
eu-u.openx.net/w/1.0/ Frame 25D9
0
0
Document
General
Full URL
https://eu-u.openx.net/w/1.0/pd?plm=1&ph=94ef58655625200a8cfc5b15afcd0b94ad52d590
Requested by
Host: us-ads.openx.net
URL: https://us-ads.openx.net/w/1.0/jstag
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, CHACHA20_POLY1305
Server
173.241.240.143 New York, United States, ASN36089 (OPENX-AS1 - OPENX TECHNOLOGIES, INC., US),
Reverse DNS
ox-173-241-240-143.xa.dc.openx.org
Software
OXGW/16.80.0 /
Resource Hash

Request headers

:method
GET
:authority
eu-u.openx.net
:scheme
https
:path
/w/1.0/pd?plm=1&ph=94ef58655625200a8cfc5b15afcd0b94ad52d590
pragma
no-cache
cache-control
no-cache
upgrade-insecure-requests
1
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
text/html,application/xhtml+xml,application/xml;q=0.9,image/webp,image/apng,*/*;q=0.8
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
accept-encoding
gzip, deflate
cookie
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Upgrade-Insecure-Requests
1
User-Agent
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Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/

Response headers

status
200
vary
Accept
set-cookie
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server
OXGW/16.80.0
p3p
CP="CUR ADM OUR NOR STA NID"
date
Tue, 25 Sep 2018 21:25:40 GMT
content-type
text/html
content-encoding
gzip
csi
www.google.com/ Frame 15EC
0
63 B
Image
General
Full URL
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Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2a00:1450:4001:816::2004 , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
Golfe2 /
Resource Hash
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

pragma
no-cache
date
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last-modified
Wed, 21 Jan 2004 19:51:30 GMT
server
Golfe2
status
204
content-type
image/gif
access-control-allow-origin
*
cache-control
no-cache, no-store, must-revalidate
alt-svc
quic=":443"; ma=2592000; v="44,43,39,35"
content-length
0
expires
Fri, 01 Jan 1990 00:00:00 GMT
pixel.gif
px.moatads.com/
43 B
409 B
Image
General
Full URL
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Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 21:25:40 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Tue, 25 Sep 2018 21:25:40 GMT
4
api-34-219-4-47.b2c.com/api/ Frame 0C83
Redirect Chain
  • https://api-34-219-4-47.b2c.com/api/x?e2eaazdmRgU0Y0nO$dXJsJDAkaHR0cHM6Ly9hZGFnZS5jb20vYXJ0aWNsZS9jbW8tc3RyYXRlZ3kvc3Vid2F5LW1jZG9uYWxkLXMtYnVyZ2VyLWJvcmVkb20tYWRzLzMxNTAxNi8iLCJyZWZlcnJlciQwJCIsIm...
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0
-1 B
XHR
General
Full URL
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Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2600:1f14:cc5:8002:3910:b728:1d57:e3b0 , United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
Software
openresty /
Resource Hash
e3b0c44298fc1c149afbf4c8996fb92427ae41e4649b934ca495991b7852b855

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Tue, 25 Sep 2018 21:25:40 GMT
Server
openresty
Location
https://api-34-219-4-47.b2c.com:444/api/4?e2eaazdmRgU0Y0nO
Access-Control-Allow-Methods
GET, POST, OPTIONS
Content-Type
text/html
Access-Control-Allow-Origin
*
Access-Control-Allow-Credentials
true
Connection
keep-alive
Content-Length
158

Redirect headers

Date
Tue, 25 Sep 2018 21:25:40 GMT
Server
openresty
Location
https://api-34-219-4-47.b2c.com:444/api/4?e2eaazdmRgU0Y0nO
Access-Control-Allow-Methods
GET, POST, OPTIONS
Content-Type
text/html
Access-Control-Allow-Origin
*
Access-Control-Allow-Credentials
true
Connection
keep-alive
Content-Length
158
x
api-52-43-238-123.b2c.com/api/ Frame 15EC
0
363 B
Other
General
Full URL
https://api-52-43-238-123.b2c.com/api/x?pXO5HFjV2Kh35yq0$YWRibG9jayQ5ODEkMA
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2600:1f14:cc5:8000:d799:589b:b457:28f6 , United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
Software
openresty /
Resource Hash
e3b0c44298fc1c149afbf4c8996fb92427ae41e4649b934ca495991b7852b855

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Origin
https://adage.com
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Content-Type
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Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 21:25:40 GMT
Server
openresty
Transfer-Encoding
chunked
Access-Control-Allow-Methods
GET, POST, OPTIONS
Content-Type
text/plain
Access-Control-Allow-Origin
*
Cache-Control
no-cache, no-store, must-revalidate
Access-Control-Allow-Credentials
true
Connection
keep-alive
Expires
-1
pixel.gif
px.moatads.com/
43 B
409 B
Image
General
Full URL
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Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 21:25:40 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Tue, 25 Sep 2018 21:25:40 GMT
4
api-52-43-238-123.b2c.com/api/ Frame 8E29
Redirect Chain
  • https://api-52-43-238-123.b2c.com/api/x?Br0Mc1QpAGFiczks$dXJsJDAkaHR0cHM6Ly9hZGFnZS5jb20vYXJ0aWNsZS9jbW8tc3RyYXRlZ3kvc3Vid2F5LW1jZG9uYWxkLXMtYnVyZ2VyLWJvcmVkb20tYWRzLzMxNTAxNi8iLCJyZWZlcnJlciQwJCIs...
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0
-1 B
XHR
General
Full URL
https://api-52-43-238-123.b2c.com:444/api/4?Br0Mc1QpAGFiczks
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2600:1f14:cc5:8000:d799:589b:b457:28f6 , United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
Software
openresty /
Resource Hash
e3b0c44298fc1c149afbf4c8996fb92427ae41e4649b934ca495991b7852b855

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Tue, 25 Sep 2018 21:25:40 GMT
Server
openresty
Location
https://api-52-43-238-123.b2c.com:444/api/4?Br0Mc1QpAGFiczks
Access-Control-Allow-Methods
GET, POST, OPTIONS
Content-Type
text/html
Access-Control-Allow-Origin
*
Access-Control-Allow-Credentials
true
Connection
keep-alive
Content-Length
158

Redirect headers

Date
Tue, 25 Sep 2018 21:25:40 GMT
Server
openresty
Location
https://api-52-43-238-123.b2c.com:444/api/4?Br0Mc1QpAGFiczks
Access-Control-Allow-Methods
GET, POST, OPTIONS
Content-Type
text/html
Access-Control-Allow-Origin
*
Access-Control-Allow-Credentials
true
Connection
keep-alive
Content-Length
158
pixel.gif
v4.moatads.com/
43 B
312 B
Image
General
Full URL
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Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
54.86.29.52 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-54-86-29-52.compute-1.amazonaws.com
Software
nginx /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 21:25:40 GMT
Last-Modified
Mon, 28 Sep 1970 06:00:00 GMT
Server
nginx
Content-Type
image/gif
Cache-Control
no-cache
Connection
keep-alive
Content-Length
43
Expires
Thu, 01 Jan 1970 00:00:01 GMT
4
api-52-43-238-123.b2c.com/api/ Frame 15EC
0
0

csi
www.google.com/ Frame 15EC
0
63 B
Image
General
Full URL
https://www.google.com/csi?v=3&s=gpt&action=ad_events_psbk&it=ad_render_period.1.1127,nres.1.8,tts.1.11409&vrg=249&pl_id=7691699001669536&e=v249,n105554924,non-sra,fif,sync,page_load,953563517,21061506,21062491,21062456&rt=
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2a00:1450:4001:816::2004 , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
Golfe2 /
Resource Hash

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

pragma
no-cache
date
Tue, 25 Sep 2018 21:25:40 GMT
last-modified
Wed, 21 Jan 2004 19:51:30 GMT
server
Golfe2
status
204
content-type
image/gif
access-control-allow-origin
*
cache-control
no-cache, no-store, must-revalidate
alt-svc
quic=":443"; ma=2592000; v="44,43,39,35"
content-length
0
expires
Fri, 01 Jan 1990 00:00:00 GMT
activeview
pagead2.googlesyndication.com/pcs/ Frame 8E29
42 B
115 B
Image
General
Full URL
https://pagead2.googlesyndication.com/pcs/activeview?xai=AKAOjstvcJ8WSmSX7wh-4xiO_UorP_u4Frpbn7lI9l4l6NMS7sFkfEOQ5iyllHkOUoHsuNNlIs-ljt4naIXCyBTrcDJW4FMzlUHy5Z0&sig=Cg0ArKJSzG32uW19_NXMEAE&adk=732440516&tt=314&bs=1585%2C1200&mtos=1017,1017,1017,1017,1017&tos=1017,0,0,0,0&p=557,967,807,1267&mcvt=1017&rs=3&ht=0&tfs=214&tls=1231&mc=1&lte=-1&bas=0&bac=0&avms=nio&niot_obs=13&niot_cbk=214&avms_sel=12&first_poll=1231&rst=1537910739017&rpt=650&nio_mode=2&ps=1585%2C5684&ss=1600%2C1200&pt=919&deb=1-1-1-5-7-15-11-5&tvt=1219&is=300%2C600&op=1&iframe_loc=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&r=v&id=osdim&uc=5&tgt=DIV&cl=1&cec=5&clc=1&cac=0&cd=300x250&v=r20180919
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2a00:1450:4001:81c::2002 , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
cafe /
Resource Hash
ef1955ae757c8b966c83248350331bd3a30f658ced11f387f8ebf05ab3368629
Security Headers
Name Value
X-Content-Type-Options nosniff
X-Xss-Protection 1; mode=block

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

pragma
no-cache
date
Tue, 25 Sep 2018 21:25:40 GMT
x-content-type-options
nosniff
server
cafe
timing-allow-origin
*
status
200
p3p
policyref="https://www.googleadservices.com/pagead/p3p.xml", CP="NOI DEV PSA PSD IVA IVD OTP OUR OTR IND OTC"
access-control-allow-origin
*
cache-control
no-cache, must-revalidate
content-type
image/gif
alt-svc
quic="googleads.g.doubleclick.net:443"; ma=2592000; v="44,43,39,35",quic=":443"; ma=2592000; v="44,43,39,35"
content-length
42
x-xss-protection
1; mode=block
expires
Fri, 01 Jan 1990 00:00:00 GMT
4
api-52-43-238-123.b2c.com/api/ Frame 8E29
0
0

pixel.gif
v4.moatads.com/
43 B
312 B
Image
General
Full URL
https://v4.moatads.com/pixel.gif?e=0&q=0&hp=1&kq=1&lo=0&qs=1&ak=https%3A%2F%2Fadage.com%2F%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2FIMG&i=CENTROSIZMEK1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=%5BDzIU*hNFT&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&bq=0&g=0&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=90&w=970&fy=0&gp=0&f=0&j=&o=3&t=1537910740117&de=308007654436&cu=1537910740117&m=163&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5521&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A-%3A-&as=0&ag=30&an=0&gf=30&gg=0&ix=30&ic=30&ez=1&aj=1&pg=100&pf=0&ib=0&cc=0&bw=30&bx=0&dj=1&aa=0&ad=0&cn=0&gk=0&gl=0&ik=0&im=0&in=0&pd=0&em=0&en=0&st=1&su=1&of=1&oz=1&oe=0%3A0%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=60&cd=0&ah=60&am=0&rf=0&re=0&wb=1&cl=0&at=0&d=909200%3A94419%3A25769782%3A54108632&bo=adage.com&bd=adage.com&gw=centrosizmek635945746632&zMoatOrigSlicer1=-&zMoatOrigSlicer2=-&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&fs=152769&na=997881505&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
54.86.29.52 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-54-86-29-52.compute-1.amazonaws.com
Software
nginx /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 21:25:40 GMT
Last-Modified
Mon, 28 Sep 1970 06:00:00 GMT
Server
nginx
Content-Type
image/gif
Cache-Control
no-cache
Connection
keep-alive
Content-Length
43
Expires
Thu, 01 Jan 1970 00:00:01 GMT
4
api-34-219-4-47.b2c.com/api/ Frame 0C83
0
0

pixel.gif
px.moatads.com/
43 B
409 B
Image
General
Full URL
https://px.moatads.com/pixel.gif?e=37&q=0&hp=1&kq=1&lo=0&qs=1&ak=-&i=CRAINDFP1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=%5BDzIU*hNFT&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&vf=1&vg=100&bq=0&g=1&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=90&w=970&fy=0&gp=0&f=0&j=&o=3&t=1537910739359&de=837218877612&cu=1537910739359&m=1180&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5684&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A100%3A-&as=1&ag=1162&an=12&gi=1&gf=1162&gg=12&ix=1162&ic=1162&ez=1&ck=1162&kw=961&aj=1&pg=100&pf=100&ib=0&cc=1&bw=1162&bx=12&ci=1162&jz=961&dj=1&aa=0&ad=881&cn=0&gk=881&gl=0&ik=881&cq=1&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=1%3A1%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=961&cd=23&ah=961&am=23&rf=0&re=1&ft=412&fv=0&fw=412&wb=1&cl=0&at=0&d=221166004%3A2361354924%3A4752109093%3A138240121484&bo=104555044&bd=454150684&gw=craindfp44917164363&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=454150684&dfp=0%2C1&la=454150684&zMoatPS=lb_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&zMoatDev=Desktop&hv=Sizmek&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&tz=lb_01&fs=152769&na=69939849&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 21:25:41 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Tue, 25 Sep 2018 21:25:41 GMT
pixel.gif
px.moatads.com/
43 B
409 B
Image
General
Full URL
https://px.moatads.com/pixel.gif?e=5&q=0&hp=1&kq=1&lo=0&qs=1&ak=-&i=CRAINDFP1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=%5BDzIU*hNFT&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&vf=1&vg=100&bq=0&g=2&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=90&w=970&fy=0&gp=0&f=0&j=&o=3&t=1537910739359&de=837218877612&cu=1537910739359&m=1182&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5684&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A100%3A-&as=1&ag=1162&an=1162&gi=1&gf=1162&gg=1162&ix=1162&ic=1162&ez=1&ck=1162&kw=961&aj=1&pg=100&pf=100&ib=0&cc=1&bw=1162&bx=1162&ci=1162&jz=961&dj=1&aa=0&ad=881&cn=881&gk=881&gl=881&ik=881&cq=1&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=1%3A1%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=961&cd=961&ah=961&am=961&rf=0&re=1&ft=412&fv=412&fw=412&wb=1&cl=0&at=0&d=221166004%3A2361354924%3A4752109093%3A138240121484&bo=104555044&bd=454150684&gw=craindfp44917164363&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=454150684&dfp=0%2C1&la=454150684&zMoatPS=lb_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&zMoatDev=Desktop&hv=Sizmek&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&tz=lb_01&fs=152769&na=930584125&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 21:25:41 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Tue, 25 Sep 2018 21:25:41 GMT
pixel.gif
px.moatads.com/
43 B
409 B
Image
General
Full URL
https://px.moatads.com/pixel.gif?e=37&q=1&hp=1&kq=1&lo=0&qs=1&ak=-&i=CRAINDFP1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=%5BDzIU*hNFT&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&vf=1&vg=100&bq=0&g=3&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=90&w=970&fy=0&gp=0&f=0&j=&o=3&t=1537910739359&de=837218877612&cu=1537910739359&m=1182&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5684&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A100%3A-&as=1&ag=1162&an=1162&gi=1&gf=1162&gg=1162&ix=1162&ic=1162&ez=1&ck=1162&kw=961&aj=1&pg=100&pf=100&ib=0&cc=1&bw=1162&bx=1162&ci=1162&jz=961&dj=1&aa=0&ad=881&cn=881&gk=881&gl=881&ik=881&cq=1&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=1%3A1%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=961&cd=961&ah=961&am=961&rf=0&re=1&ft=412&fv=412&fw=412&wb=1&cl=0&at=0&d=221166004%3A2361354924%3A4752109093%3A138240121484&bo=104555044&bd=454150684&gw=craindfp44917164363&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=454150684&dfp=0%2C1&la=454150684&zMoatPS=lb_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&zMoatDev=Desktop&hv=Sizmek&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&tz=lb_01&fs=152769&na=1490267010&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 21:25:41 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Tue, 25 Sep 2018 21:25:41 GMT
pixel.gif
px.moatads.com/
43 B
409 B
Image
General
Full URL
https://px.moatads.com/pixel.gif?e=9&q=0&hp=1&kq=1&lo=0&qs=1&ak=-&i=CRAINDFP1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=%5BDzIU*hNFT&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&vf=1&vg=100&bq=0&g=4&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=90&w=970&fy=0&gp=0&f=0&j=&o=3&t=1537910739359&de=837218877612&cu=1537910739359&m=1184&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5684&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A100%3A-&as=1&ag=1162&an=1162&gi=1&gf=1162&gg=1162&ix=1162&ic=1162&ez=1&ck=1162&kw=961&aj=1&pg=100&pf=100&ib=0&cc=1&bw=1162&bx=1162&ci=1162&jz=961&dj=1&aa=0&ad=881&cn=881&gk=881&gl=881&ik=881&cq=1&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=1%3A1%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=1173&cd=961&ah=1173&am=961&rf=0&re=1&ft=412&fv=412&fw=412&wb=1&cl=0&at=0&d=221166004%3A2361354924%3A4752109093%3A138240121484&bo=104555044&bd=454150684&gw=craindfp44917164363&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=454150684&dfp=0%2C1&la=454150684&zMoatPS=lb_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&zMoatDev=Desktop&hv=Sizmek&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&tz=lb_01&fs=152769&na=1301133755&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 21:25:41 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Tue, 25 Sep 2018 21:25:41 GMT
pixel.gif
px.moatads.com/
43 B
409 B
Image
General
Full URL
https://px.moatads.com/pixel.gif?e=37&q=0&hp=1&kq=1&lo=1&qs=1&ak=-&i=CRAINDFP1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=%5BDzIU*hNFT&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&vf=1&vg=100&bq=0&g=1&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=250&w=300&fy=0&gp=0&f=0&j=&o=3&t=1537910738991&de=186261575963&cu=1537910738991&m=1618&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5684&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A100%3A-&as=1&ag=1013&an=80&gi=1&gf=1013&gg=80&ix=1013&ic=1013&ez=1&ck=1013&kw=891&aj=1&pg=100&pf=100&ib=0&cc=1&bw=1013&bx=80&ci=1013&jz=891&dj=1&aa=0&ad=365&cn=0&gk=365&gl=0&ik=365&cq=1&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=1%3A1%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=891&cd=159&ah=891&am=159&rf=0&re=1&ft=365&fv=0&fw=365&wb=1&cl=0&at=0&d=218501644%3A2350382150%3A4737840386%3A138238842457&bo=104555044&bd=453516004&gw=craindfp44917164363&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=453516004&dfp=0%2C1&la=453516004&zMoatPS=REC_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&zMoatDev=Desktop&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&tz=REC_01&fs=152769&na=1594729680&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 21:25:41 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Tue, 25 Sep 2018 21:25:41 GMT
pixel.gif
px.moatads.com/
43 B
409 B
Image
General
Full URL
https://px.moatads.com/pixel.gif?e=5&q=0&hp=1&kq=1&lo=1&qs=1&ak=-&i=CRAINDFP1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=%5BDzIU*hNFT&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&vf=1&vg=100&bq=0&g=2&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=250&w=300&fy=0&gp=0&f=0&j=&o=3&t=1537910738991&de=186261575963&cu=1537910738991&m=1619&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5684&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A100%3A-&as=1&ag=1013&an=1013&gi=1&gf=1013&gg=1013&ix=1013&ic=1013&ez=1&ck=1013&kw=891&aj=1&pg=100&pf=100&ib=0&cc=1&bw=1013&bx=1013&ci=1013&jz=891&dj=1&aa=0&ad=365&cn=365&gk=365&gl=365&ik=365&cq=1&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=1%3A1%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=891&cd=891&ah=891&am=891&rf=0&re=1&ft=365&fv=365&fw=365&wb=1&cl=0&at=0&d=218501644%3A2350382150%3A4737840386%3A138238842457&bo=104555044&bd=453516004&gw=craindfp44917164363&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=453516004&dfp=0%2C1&la=453516004&zMoatPS=REC_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&zMoatDev=Desktop&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&tz=REC_01&fs=152769&na=478669068&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 21:25:41 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Tue, 25 Sep 2018 21:25:41 GMT
pixel.gif
px.moatads.com/
43 B
409 B
Image
General
Full URL
https://px.moatads.com/pixel.gif?e=37&q=1&hp=1&kq=1&lo=1&qs=1&ak=-&i=CRAINDFP1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=%5BDzIU*hNFT&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&vf=1&vg=100&bq=0&g=3&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=250&w=300&fy=0&gp=0&f=0&j=&o=3&t=1537910738991&de=186261575963&cu=1537910738991&m=1620&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5684&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A100%3A-&as=1&ag=1013&an=1013&gi=1&gf=1013&gg=1013&ix=1013&ic=1013&ez=1&ck=1013&kw=891&aj=1&pg=100&pf=100&ib=0&cc=1&bw=1013&bx=1013&ci=1013&jz=891&dj=1&aa=0&ad=365&cn=365&gk=365&gl=365&ik=365&cq=1&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=1%3A1%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=891&cd=891&ah=891&am=891&rf=0&re=1&ft=365&fv=365&fw=365&wb=1&cl=0&at=0&d=218501644%3A2350382150%3A4737840386%3A138238842457&bo=104555044&bd=453516004&gw=craindfp44917164363&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=453516004&dfp=0%2C1&la=453516004&zMoatPS=REC_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&zMoatDev=Desktop&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&tz=REC_01&fs=152769&na=1398950229&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 21:25:41 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Tue, 25 Sep 2018 21:25:41 GMT
pixel.gif
px.moatads.com/
43 B
409 B
Image
General
Full URL
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Host: adage.com
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Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
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Software
Apache /
Resource Hash
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Request headers

Referer
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User-Agent
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Response headers

Pragma
no-cache
Date
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Last-Modified
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Server
Apache
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Cache-Control
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Expires
Tue, 25 Sep 2018 21:25:41 GMT
pixel.gif
px.moatads.com/
43 B
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General
Full URL
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Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
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Software
Apache /
Resource Hash
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Request headers

Referer
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User-Agent
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Response headers

Pragma
no-cache
Date
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Last-Modified
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Server
Apache
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Cache-Control
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keep-alive
Accept-Ranges
bytes
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Expires
Tue, 25 Sep 2018 21:25:41 GMT
nr-1071.min.js
js-agent.newrelic.com/
23 KB
9 KB
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General
Full URL
https://js-agent.newrelic.com/nr-1071.min.js
Requested by
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Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
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Reverse DNS
Software
AmazonS3 /
Resource Hash
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Request headers

Referer
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User-Agent
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Response headers

date
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content-encoding
gzip
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server
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x-timer
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etag
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vary
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accept-ranges
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General
Full URL
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Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
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Software
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Resource Hash
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Request headers

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pragma
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cache-control
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referer
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Response headers

x-varnish-cache
HIT
x-url
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date
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content-encoding
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adage.com/assets/images/social/
1010 B
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Full URL
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Requested by
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no-cache
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x-newrelic-id
UwcHVldXGwYAVFZaAgM=
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
application/xml, text/xml, */*; q=0.01
cache-control
no-cache
:authority
adage.com
x-requested-with
XMLHttpRequest
:scheme
https
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:method
GET
Accept
application/xml, text/xml, */*; q=0.01
X-NewRelic-ID
UwcHVldXGwYAVFZaAgM=
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
X-Requested-With
XMLHttpRequest

Response headers

x-varnish-cache
HIT
x-url
/assets/images/social/Social_Box_Twitter-BlackBox.svg
date
Tue, 25 Sep 2018 21:25:41 GMT
content-encoding
gzip
vary
Accept-Encoding
cf-ray
4600909418d997b0-FRA
x-cache-server
adage-varnish-01
status
200
x-host
adage.com
x-backend-server
adage_live_director
content-length
610
last-modified
Sun, 24 Sep 2017 21:15:52 GMT
server
cloudflare
etag
"3f2-559f5f27075f3"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
x-cookie-debug
x-varnish
1302387466 1279915894
cache-control
no-cache
accept-ranges
bytes
content-type
image/svg+xml
Social_Box_Facebook-BlackBox.svg
adage.com/assets/images/social/
646 B
621 B
XHR
General
Full URL
https://adage.com/assets/images/social/Social_Box_Facebook-BlackBox.svg
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
6a13b0cbb5f27be31bf26141fa5476058dfe266cf21a1294dfc85911bb96b4e5

Request headers

:path
/assets/images/social/Social_Box_Facebook-BlackBox.svg
pragma
no-cache
cookie
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x-newrelic-id
UwcHVldXGwYAVFZaAgM=
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
application/xml, text/xml, */*; q=0.01
cache-control
no-cache
:authority
adage.com
x-requested-with
XMLHttpRequest
:scheme
https
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:method
GET
Accept
application/xml, text/xml, */*; q=0.01
X-NewRelic-ID
UwcHVldXGwYAVFZaAgM=
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
X-Requested-With
XMLHttpRequest

Response headers

x-varnish-cache
HIT
x-url
/assets/images/social/Social_Box_Facebook-BlackBox.svg
date
Tue, 25 Sep 2018 21:25:41 GMT
content-encoding
gzip
vary
Accept-Encoding
cf-ray
4600909418da97b0-FRA
x-cache-server
adage-varnish-02
status
200
x-host
adage.com
x-backend-server
adage_live_director
content-length
430
last-modified
Sun, 24 Sep 2017 21:15:53 GMT
server
cloudflare
etag
"286-559f5f2818932"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
x-cookie-debug
x-varnish
1572105548 1549649284
cache-control
no-cache
accept-ranges
bytes
content-type
image/svg+xml
Social_Box_Linkedin-BlackBox.svg
adage.com/assets/images/social/
938 B
725 B
XHR
General
Full URL
https://adage.com/assets/images/social/Social_Box_Linkedin-BlackBox.svg
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
46a69fecae099f03ae9633be071d023a3596eb1c75d8eb066b187e36f51b2e06

Request headers

:path
/assets/images/social/Social_Box_Linkedin-BlackBox.svg
pragma
no-cache
cookie
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x-newrelic-id
UwcHVldXGwYAVFZaAgM=
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
application/xml, text/xml, */*; q=0.01
cache-control
no-cache
:authority
adage.com
x-requested-with
XMLHttpRequest
:scheme
https
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:method
GET
Accept
application/xml, text/xml, */*; q=0.01
X-NewRelic-ID
UwcHVldXGwYAVFZaAgM=
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
X-Requested-With
XMLHttpRequest

Response headers

x-varnish-cache
HIT
x-url
/assets/images/social/Social_Box_Linkedin-BlackBox.svg
date
Tue, 25 Sep 2018 21:25:41 GMT
content-encoding
gzip
vary
Accept-Encoding
cf-ray
4600909418db97b0-FRA
x-cache-server
adage-varnish-02
status
200
x-host
adage.com
x-backend-server
adage_live_director
content-length
587
last-modified
Sun, 24 Sep 2017 21:15:53 GMT
server
cloudflare
etag
"3aa-559f5f27705b2"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
x-cookie-debug
x-varnish
1572105549 1549649282
cache-control
no-cache
accept-ranges
bytes
content-type
image/svg+xml
Social_Box_Box_Mail-BlackBox.svg
adage.com/assets/images/social/
1 KB
752 B
XHR
General
Full URL
https://adage.com/assets/images/social/Social_Box_Box_Mail-BlackBox.svg
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
e3a7d30e82361f1ab98085fe9e2a4a88f22008708abe49906bda9e1411d22c37

Request headers

:path
/assets/images/social/Social_Box_Box_Mail-BlackBox.svg
pragma
no-cache
cookie
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x-newrelic-id
UwcHVldXGwYAVFZaAgM=
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
application/xml, text/xml, */*; q=0.01
cache-control
no-cache
:authority
adage.com
x-requested-with
XMLHttpRequest
:scheme
https
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:method
GET
Accept
application/xml, text/xml, */*; q=0.01
X-NewRelic-ID
UwcHVldXGwYAVFZaAgM=
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
X-Requested-With
XMLHttpRequest

Response headers

x-varnish-cache
HIT
x-url
/assets/images/social/Social_Box_Box_Mail-BlackBox.svg
date
Tue, 25 Sep 2018 21:25:41 GMT
content-encoding
gzip
vary
Accept-Encoding
cf-ray
4600909418dc97b0-FRA
x-cache-server
adage-varnish-02
status
200
x-host
adage.com
x-backend-server
adage_live_director
content-length
587
last-modified
Sun, 24 Sep 2017 21:15:53 GMT
server
cloudflare
etag
"41d-559f5f27a45c1"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
x-cookie-debug
x-varnish
1572105546 1549649360
cache-control
no-cache
accept-ranges
bytes
content-type
image/svg+xml
Social_Box_Box_Print-BlackBox.svg
adage.com/assets/images/social/
2 KB
903 B
XHR
General
Full URL
https://adage.com/assets/images/social/Social_Box_Box_Print-BlackBox.svg
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
141c65ef8e3063a3a224250655550bfb33a5bc67873cdf42a0be216a1457e1d1

Request headers

:path
/assets/images/social/Social_Box_Box_Print-BlackBox.svg
pragma
no-cache
cookie
__cfduid=dcbe7bf667a10cefe2e4ffa9ef99db1551537910735; _cb_ls=1; __utma=1.801306433.1537910737.1537910737.1537910737.1; __utmc=1; __utmz=1.1537910737.1.1.utmcsr=(direct)|utmccn=(direct)|utmcmd=(none); __utmv=1.|1=BusinessType=00%20-%20Not%20Set=1; __utmt=1; __utmb=1.1.10.1537910737; __srret=1; is=ad1f7c1f-2bc4-48f3-8d62-cd8a2f443c0f; iv=643cc17b-33bb-4834-af06-b1fb5ce23f2a; chkcookie=1537910737243; s_cc=true; s_fid=43EB139CF83D6601-318982D57376481A; s_fbsr=1; s_nr=1537910737254-New; s_vnum=1538352000254%26vn%3D1; s_invisit=true; gpv_pn=%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F; s_depth=1; s_sq=%5B%5BB%5D%5D; s_vi=[CS]v1|2DD553E8853123D7-600001046000C323[CE]; redirect=%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F; country=DE; _cb=eJUi-XgHCdDXwbgo; _chartbeat2=.1537910737640.1537910737640.1.ahJp6DEL3eRDDx8tKx956kCwirRo.1; _cb_svref=null; __gads=ID=7b0a216099f14b36:T=1537910737:S=ALNI_MZ8oaWGAFAgCoZXleimqSitKHCTAA; __srui=8bb2eb72-c109-11e8-9bfa-22000bdd6a49; __qca=P0-1467918544-1537910737662; OX_plg=pm; OX_BI=; OX_BI_TS=; OX_digitrust_id=; OX_digitrust_id_exp=; bm_last_load_status=NOT_BLOCKING; bm_monthly_unique=true; bm_daily_unique=true; __adblocker=false; OX_net_latency=20; OX_user_latency=271; bm_sample_frequency=100; __pnahc=0; kxcybba_visits=1; __tbc=%7Bjzx%7DmFVeMHhpzAsXRPR5JFu3r5gPds_HqpBmZTYEbsQXdpx9bpA71RJHn97mNV3AysXmCbsMv2TozZvmTXg-W-wllHTaqajYhZEEmlPLUb8Nmy1rX7Q_pWcbAPaHfCb8Utk4C0_wUuJ5hb_erQpZd0OXqw; __pat=-14400000; __pvi=%7B%22id%22%3A%22v-2018-09-25-21-25-38-614-9v3IWmNSnxdo5kva-3e2147e1906e42547aeb2f652094c8a7%22%2C%22domain%22%3A%22.adage.com%22%2C%22time%22%3A1537910738933%7D; xbc=%7Bjzx%7DEHkFIlgWy-sRj1UMRvXdG12T2y_plRceWlMqV1eRerDlCI15d7wBuNBvvvwN7Xxczm47h-GaDZV8iQ3i7o59um1l3ic7HnxgnMD8j0cLEX6knJHAhKAH6yOPgYycMyZ626d2AlRK5JLDKHQEJdDU3_lW4xiPlhlrIVDOGrUjXSybPidwIxF_4xn8MQ3_lrSLYRrlKlw004d63zTvuhPGx6ruX1m_lZXV-0XXW7Lxlr_xgfZXGRAaHkJn9YzaMrvOESnQvt9DE0xOBAgJj9G-inZqDCStchoiPC6YhW9UK_rYt2PMYymK-RrrJ39bJnvJvPKWTVk4Mz2pSPL_FkLffbjL677fgqBBU1BHp4tnbLfo4kRP7qMYxkqUqP3d5YXwXM4eagSaBOLuNBzJK3Lisg2cbE-0C2izrHA5ZU4ZSIVt14aCfEyhH3Uq3WPWZ9GvYAfya7dN8_BtPdJ2l9R6LvIXF2HIw3THWFKVHR5Nw_XAxkmdiAxPMz33U9e3uV4dQ5QgyVgsE2KXCxEWsP6BalikaW41TReKsuPr3l_pXreqoI_RHXpq5Xeie42oinQ5iflq9MO7lVtBkG4GNIoMX5S1doF0vACm2ZJgEJphwvo; GED_PLAYLIST_ACTIVITY=W3sidSI6IkhDMnoiLCJ0c2wiOjE1Mzc5MTA3NDEsIm52IjowLCJ1cHQiOjE1Mzc5MTA3MzYsImx0IjoxNTM3OTEwNzM2fV0.
x-newrelic-id
UwcHVldXGwYAVFZaAgM=
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
application/xml, text/xml, */*; q=0.01
cache-control
no-cache
:authority
adage.com
x-requested-with
XMLHttpRequest
:scheme
https
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:method
GET
Accept
application/xml, text/xml, */*; q=0.01
X-NewRelic-ID
UwcHVldXGwYAVFZaAgM=
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
X-Requested-With
XMLHttpRequest

Response headers

x-varnish-cache
HIT
x-url
/assets/images/social/Social_Box_Box_Print-BlackBox.svg
date
Tue, 25 Sep 2018 21:25:41 GMT
content-encoding
gzip
vary
Accept-Encoding
cf-ray
4600909418dd97b0-FRA
x-cache-server
adage-varnish-02
status
200
x-host
adage.com
x-backend-server
adage_live_director
content-length
810
last-modified
Sun, 24 Sep 2017 21:15:54 GMT
server
cloudflare
etag
"650-559f5f2881121"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
x-cookie-debug
x-varnish
1572105547 1549649281
cache-control
no-cache
accept-ranges
bytes
content-type
image/svg+xml
Social_Box_Box_RePrints-BlackBox.svg
adage.com/assets/images/social/
1 KB
802 B
XHR
General
Full URL
https://adage.com/assets/images/social/Social_Box_Box_RePrints-BlackBox.svg
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
601533fe128569ef8505f50248851d2d1b95d7a2effe56c99fb930b23aa97279

Request headers

:path
/assets/images/social/Social_Box_Box_RePrints-BlackBox.svg
pragma
no-cache
cookie
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x-newrelic-id
UwcHVldXGwYAVFZaAgM=
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
application/xml, text/xml, */*; q=0.01
cache-control
no-cache
:authority
adage.com
x-requested-with
XMLHttpRequest
:scheme
https
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:method
GET
Accept
application/xml, text/xml, */*; q=0.01
X-NewRelic-ID
UwcHVldXGwYAVFZaAgM=
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
X-Requested-With
XMLHttpRequest

Response headers

x-varnish-cache
HIT
x-url
/assets/images/social/Social_Box_Box_RePrints-BlackBox.svg
date
Tue, 25 Sep 2018 21:25:41 GMT
content-encoding
gzip
vary
Accept-Encoding
cf-ray
4600909428e397b0-FRA
x-cache-server
adage-varnish-02
status
200
x-host
adage.com
x-backend-server
adage_live_director
content-length
657
last-modified
Sun, 24 Sep 2017 21:15:53 GMT
server
cloudflare
etag
"52c-559f5f2755fce"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
x-cookie-debug
x-varnish
1572105550 1549649283
cache-control
no-cache
accept-ranges
bytes
content-type
image/svg+xml
/
zn8wwshualrtjyaoj-crain.siteintercept.qualtrics.com/WRSiteInterceptEngine/
50 KB
12 KB
Script
General
Full URL
https://zn8wwshualrtjyaoj-crain.siteintercept.qualtrics.com/WRSiteInterceptEngine/?Q_ZID=ZN_8wwShuaLrTjyaoJ&Q_LOC=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&t=1537910741141
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
104.108.58.127 Amsterdam, Netherlands, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a104-108-58-127.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
ff836e6cd9faedbf93593668f304aaaa0a48308f2306553f4f0d104c0e13e84b
Security Headers
Name Value
Strict-Transport-Security max-age=31536000; includeSubDomains; preload

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 21:25:41 GMT
content-encoding
gzip
server
Apache
vary
Accept-Encoding
p3p
CP="CAO DSP COR CURa ADMa DEVa OUR IND PHY ONL UNI COM NAV INT DEM PRE"
status
200
cache-control
public, max-age=60
strict-transport-security
max-age=31536000; includeSubDomains; preload
servershortname
content-type
application/javascript
content-length
12285
expires
Tue, 25 Sep 2018 21:26:41 GMT
optout_check
beacon.krxd.net/
59 B
312 B
Script
General
Full URL
https://beacon.krxd.net/optout_check?callback=Krux.ns.cybba.kxjsonp_optOutCheck
Requested by
Host: cdn.krxd.net
URL: https://cdn.krxd.net/ctjs/controltag.js.c41d96148598462657526acd569e1aa2
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
46.137.90.32 Dublin, Ireland, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
ec2-46-137-90-32.eu-west-1.compute.amazonaws.com
Software
/
Resource Hash
2dd24b733b545a3dadfe3bec4583d7d1900582daf3865c9c502c4e43bfac1a7a

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Tue, 25 Sep 2018 21:25:41 GMT
Cache-Control
private, max-age=0, s-max-age=0
X-Request-Time
D=33 t=1537910741
Connection
keep-alive
Content-Type
text/javascript
Content-Length
59
X-Served-By
beacon-n016-dub.krxd.net
9ca448880a
bam.nr-data.net/1/
57 B
260 B
Script
General
Full URL
https://bam.nr-data.net/1/9ca448880a?a=5007852&v=1071.385e752&to=YVRaYUEFWUVWAE0KDFgebUdaS1ZEQwpaDwYYQVBF&rst=5338&ref=https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/&ap=251&be=378&fe=5244&dc=1599&af=err,xhr,stn,ins&perf=%7B%22timing%22:%7B%22of%22:1537910735875,%22n%22:0,%22f%22:20,%22dn%22:21,%22dne%22:21,%22c%22:21,%22s%22:27,%22ce%22:45,%22rq%22:45,%22rp%22:262,%22rpe%22:458,%22dl%22:264,%22di%22:1510,%22ds%22:1510,%22de%22:1607,%22dc%22:5244,%22l%22:5244,%22le%22:5304%7D,%22navigation%22:%7B%7D%7D&at=TRNZFwkfSks%3D&jsonp=NREUM.setToken
Requested by
Host: js-agent.newrelic.com
URL: https://js-agent.newrelic.com/nr-1071.min.js
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
162.247.242.20 , United States, ASN23467 (NEWRELIC-AS-1 - New Relic, US),
Reverse DNS
bam-8.nr-data.net
Software
/
Resource Hash
f69a13217482dc43f25e74cfcb9391d0f06d22501f10f5cb5e413d2d98a5cd23

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Expires
Thu, 01 Jan 1970 00:00:00 GMT
Content-Length
57
Content-Type
text/javascript;charset=ISO-8859-1
activeview
pagead2.googlesyndication.com/pcs/ Frame 0C83
42 B
110 B
Image
General
Full URL
https://pagead2.googlesyndication.com/pcs/activeview?xai=AKAOjssMJrLpc4fed4v2Zpd_h5Jv7l7kWGrRqGDFiB5ikUavcf0Xk9xWoMOI9KjjhVnxWvdZiR_VJVOZP4BTzOJ7c0BZJQ_HPpltodQ&sig=Cg0ArKJSzHI_wU3VrM-REAE&adk=642842270&tt=-1&bs=1585%2C1200&mtos=1097,1097,1097,1097,1097&tos=1097,0,0,0,0&p=226,308,316,1278&mcvt=1097&rs=3&ht=0&tfs=1974&tls=3071&mc=1&lte=1&bas=0&bac=0&avms=geo&rst=1537910737850&rpt=2239&ps=1585%2C5684&ss=1600%2C1200&pt=-1&deb=1-5-5-20-18-28-75-12&tvt=3048&op=1&r=v&id=osdim&uc=11&tgt=BODY&cl=1&cec=9&clc=0&cac=0&cd=970x94&v=r20180919
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2a00:1450:4001:81c::2002 , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
cafe /
Resource Hash
ef1955ae757c8b966c83248350331bd3a30f658ced11f387f8ebf05ab3368629
Security Headers
Name Value
X-Content-Type-Options nosniff
X-Xss-Protection 1; mode=block

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

pragma
no-cache
date
Tue, 25 Sep 2018 21:25:41 GMT
x-content-type-options
nosniff
server
cafe
timing-allow-origin
*
status
200
p3p
policyref="https://www.googleadservices.com/pagead/p3p.xml", CP="NOI DEV PSA PSD IVA IVD OTP OUR OTR IND OTC"
access-control-allow-origin
*
cache-control
no-cache, must-revalidate
content-type
image/gif
alt-svc
quic="googleads.g.doubleclick.net:443"; ma=2592000; v="44,43,39,35",quic=":443"; ma=2592000; v="44,43,39,35"
content-length
42
x-xss-protection
1; mode=block
expires
Fri, 01 Jan 1990 00:00:00 GMT
activeview
pagead2.googlesyndication.com/pcs/ Frame 15EC
42 B
110 B
Image
General
Full URL
https://pagead2.googlesyndication.com/pcs/activeview?xai=AKAOjsvUcoLxbHe0QPTkAW62xs5Wwp-Yzfh9a0PUTD4U6jX3bhlaY3PAEjfLYhz9Zvl_Yn0y0eRDF88fY7fzCrWA4HQXfjBt3OXUr2M&sig=Cg0ArKJSzK1VCwJt95TuEAE&adk=684095468&tt=-1&bs=1585%2C1200&mtos=1082,1082,1082,1082,1082&tos=1082,0,0,0,0&p=557,967,1157,1267&mcvt=1082&rs=3&ht=0&tfs=1989&tls=3071&mc=1&lte=1&bas=0&bac=0&avms=geo&rst=1537910737857&rpt=2247&ps=1585%2C5684&ss=1600%2C1200&pt=-1&deb=1-5-5-20-18-28-75-12&tvt=3048&op=1&r=v&id=osdim&uc=7&tgt=DIV&cl=1&cec=17&clc=1&cac=0&cd=300x250&v=r20180919
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2a00:1450:4001:81c::2002 , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
cafe /
Resource Hash
ef1955ae757c8b966c83248350331bd3a30f658ced11f387f8ebf05ab3368629
Security Headers
Name Value
X-Content-Type-Options nosniff
X-Xss-Protection 1; mode=block

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

pragma
no-cache
date
Tue, 25 Sep 2018 21:25:41 GMT
x-content-type-options
nosniff
server
cafe
timing-allow-origin
*
status
200
p3p
policyref="https://www.googleadservices.com/pagead/p3p.xml", CP="NOI DEV PSA PSD IVA IVD OTP OUR OTR IND OTC"
access-control-allow-origin
*
cache-control
no-cache, must-revalidate
content-type
image/gif
alt-svc
quic="googleads.g.doubleclick.net:443"; ma=2592000; v="44,43,39,35",quic=":443"; ma=2592000; v="44,43,39,35"
content-length
42
x-xss-protection
1; mode=block
expires
Fri, 01 Jan 1990 00:00:00 GMT
pixel.gif
px.moatads.com/
43 B
409 B
Image
General
Full URL
https://px.moatads.com/pixel.gif?e=5&q=1&hp=1&kq=1&lo=1&qs=1&ak=-&i=CRAINDFP1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=%5BDzIU*hNFT&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&vf=1&vg=100&bq=0&g=5&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=250&w=300&fy=0&gp=0&f=0&j=&o=3&t=1537910738991&de=186261575963&cu=1537910738991&m=2257&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5684&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A100%3A-&as=1&ag=1652&an=1248&gi=1&gf=1652&gg=1248&ix=1652&ic=1652&ez=1&ck=1013&kw=891&aj=1&pg=100&pf=100&ib=0&cc=1&bw=1652&bx=1248&ci=1013&jz=891&dj=1&aa=1&ad=1004&cn=600&gn=1&gk=1004&gl=600&ik=1004&co=1004&cp=1530&cq=1&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=1%3A1%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=1530&cd=1327&ah=1530&am=1327&rf=0&re=1&ft=1004&fv=600&fw=365&wb=1&cl=0&at=0&d=218501644%3A2350382150%3A4737840386%3A138238842457&bo=104555044&bd=453516004&gw=craindfp44917164363&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=453516004&dfp=0%2C1&la=453516004&zMoatPS=REC_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&zMoatDev=Desktop&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&tz=REC_01&fs=152769&na=479566657&cs=0
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 21:25:41 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Tue, 25 Sep 2018 21:25:41 GMT
pixel.gif
v4.moatads.com/
43 B
312 B
Image
General
Full URL
https://v4.moatads.com/pixel.gif?e=37&q=0&hp=1&kq=1&lo=0&qs=1&ak=-&i=CENTROSIZMEK1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=%5BDzIU*hNFT&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&vf=1&vg=100&bq=0&g=1&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=90&w=970&fy=0&gp=0&f=0&j=&o=3&t=1537910740117&de=308007654436&cu=1537910740117&m=1142&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5684&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A100%3A-&as=1&ag=1102&an=30&gi=1&gf=1102&gg=30&ix=1102&ic=1102&ez=1&ck=1102&kw=927&aj=1&pg=100&pf=100&ib=0&cc=1&bw=1102&bx=30&ci=1102&jz=927&dj=1&aa=0&ad=955&cn=0&gk=955&gl=0&ik=955&cq=1&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=0%3A0%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=927&cd=60&ah=927&am=60&rf=0&re=0&wb=1&cl=0&at=0&d=909200%3A94419%3A25769782%3A54108632&bo=adage.com&bd=adage.com&gw=centrosizmek635945746632&zMoatOrigSlicer1=-&zMoatOrigSlicer2=-&hv=Sizmek&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&fs=152769&na=1251492092&cs=0
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
54.86.29.52 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-54-86-29-52.compute-1.amazonaws.com
Software
nginx /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 21:25:41 GMT
Last-Modified
Mon, 28 Sep 1970 06:00:00 GMT
Server
nginx
Content-Type
image/gif
Cache-Control
no-cache
Connection
keep-alive
Content-Length
43
Expires
Thu, 01 Jan 1970 00:00:01 GMT
pixel.gif
v4.moatads.com/
43 B
312 B
Image
General
Full URL
https://v4.moatads.com/pixel.gif?e=5&q=0&hp=1&kq=1&lo=0&qs=1&ak=-&i=CENTROSIZMEK1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=%5BDzIU*hNFT&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&vf=1&vg=100&bq=0&g=2&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=90&w=970&fy=0&gp=0&f=0&j=&o=3&t=1537910740117&de=308007654436&cu=1537910740117&m=1143&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5684&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A100%3A-&as=1&ag=1102&an=1102&gi=1&gf=1102&gg=1102&ix=1102&ic=1102&ez=1&ck=1102&kw=927&aj=1&pg=100&pf=100&ib=0&cc=1&bw=1102&bx=1102&ci=1102&jz=927&dj=1&aa=0&ad=955&cn=955&gk=955&gl=955&ik=955&cq=1&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=0%3A0%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=927&cd=927&ah=927&am=927&rf=0&re=0&wb=1&cl=0&at=0&d=909200%3A94419%3A25769782%3A54108632&bo=adage.com&bd=adage.com&gw=centrosizmek635945746632&zMoatOrigSlicer1=-&zMoatOrigSlicer2=-&hv=Sizmek&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&fs=152769&na=1291481952&cs=0
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
54.86.29.52 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-54-86-29-52.compute-1.amazonaws.com
Software
nginx /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 21:25:41 GMT
Last-Modified
Mon, 28 Sep 1970 06:00:00 GMT
Server
nginx
Content-Type
image/gif
Cache-Control
no-cache
Connection
keep-alive
Content-Length
43
Expires
Thu, 01 Jan 1970 00:00:01 GMT
pixel.gif
v4.moatads.com/
43 B
312 B
Image
General
Full URL
https://v4.moatads.com/pixel.gif?e=37&q=1&hp=1&kq=1&lo=0&qs=1&ak=-&i=CENTROSIZMEK1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=%5BDzIU*hNFT&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&vf=1&vg=100&bq=0&g=3&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=90&w=970&fy=0&gp=0&f=0&j=&o=3&t=1537910740117&de=308007654436&cu=1537910740117&m=1143&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5684&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A100%3A-&as=1&ag=1102&an=1102&gi=1&gf=1102&gg=1102&ix=1102&ic=1102&ez=1&ck=1102&kw=927&aj=1&pg=100&pf=100&ib=0&cc=1&bw=1102&bx=1102&ci=1102&jz=927&dj=1&aa=0&ad=955&cn=955&gk=955&gl=955&ik=955&cq=1&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=0%3A0%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=927&cd=927&ah=927&am=927&rf=0&re=0&wb=1&cl=0&at=0&d=909200%3A94419%3A25769782%3A54108632&bo=adage.com&bd=adage.com&gw=centrosizmek635945746632&zMoatOrigSlicer1=-&zMoatOrigSlicer2=-&hv=Sizmek&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&fs=152769&na=558046817&cs=0
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
54.86.29.52 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-54-86-29-52.compute-1.amazonaws.com
Software
nginx /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 21:25:41 GMT
Last-Modified
Mon, 28 Sep 1970 06:00:00 GMT
Server
nginx
Content-Type
image/gif
Cache-Control
no-cache
Connection
keep-alive
Content-Length
43
Expires
Thu, 01 Jan 1970 00:00:01 GMT
pixel.gif
v4.moatads.com/
43 B
312 B
Image
General
Full URL
https://v4.moatads.com/pixel.gif?e=5&q=1&hp=1&kq=1&lo=0&qs=1&ak=-&i=CENTROSIZMEK1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=%5BDzIU*hNFT&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&vf=1&vg=100&bq=0&g=4&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=90&w=970&fy=0&gp=0&f=0&j=&o=3&t=1537910740117&de=308007654436&cu=1537910740117&m=1346&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5684&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A100%3A-&as=1&ag=1306&an=1102&gi=1&gf=1306&gg=1102&ix=1306&ic=1306&ez=1&ck=1102&kw=927&aj=1&pg=100&pf=100&ib=0&cc=1&bw=1306&bx=1102&ci=1102&jz=927&dj=1&aa=1&ad=1159&cn=955&gn=1&gk=1159&gl=955&ik=1159&co=1159&cp=1132&cq=1&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=0%3A0%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=1132&cd=927&ah=1132&am=927&rf=0&re=0&wb=1&cl=0&at=0&d=909200%3A94419%3A25769782%3A54108632&bo=adage.com&bd=adage.com&gw=centrosizmek635945746632&zMoatOrigSlicer1=-&zMoatOrigSlicer2=-&hv=Sizmek&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&fs=152769&na=1161490213&cs=0
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
54.86.29.52 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-54-86-29-52.compute-1.amazonaws.com
Software
nginx /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 21:25:41 GMT
Last-Modified
Mon, 28 Sep 1970 06:00:00 GMT
Server
nginx
Content-Type
image/gif
Cache-Control
no-cache
Connection
keep-alive
Content-Length
43
Expires
Thu, 01 Jan 1970 00:00:01 GMT
pixel.gif
v4.moatads.com/
43 B
312 B
Image
General
Full URL
https://v4.moatads.com/pixel.gif?e=9&q=0&hp=1&kq=1&lo=0&qs=1&ak=-&i=CENTROSIZMEK1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=%5BDzIU*hNFT&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&vf=1&vg=100&bq=0&g=5&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=90&w=970&fy=0&gp=0&f=0&j=&o=3&t=1537910740117&de=308007654436&cu=1537910740117&m=1346&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5684&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A100%3A-&as=1&ag=1306&an=1306&gi=1&gf=1306&gg=1306&ix=1306&ic=1306&ez=1&ck=1102&kw=927&aj=1&pg=100&pf=100&ib=0&cc=1&bw=1306&bx=1306&ci=1102&jz=927&dj=1&aa=1&ad=1159&cn=1159&gn=1&gk=1159&gl=1159&ik=1159&co=1159&cp=1132&cq=1&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=0%3A0%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=1336&cd=1132&ah=1336&am=1132&rf=0&re=0&wb=1&cl=0&at=0&d=909200%3A94419%3A25769782%3A54108632&bo=adage.com&bd=adage.com&gw=centrosizmek635945746632&zMoatOrigSlicer1=-&zMoatOrigSlicer2=-&hv=Sizmek&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&fs=152769&na=560525473&cs=0
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
54.86.29.52 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-54-86-29-52.compute-1.amazonaws.com
Software
nginx /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 21:25:41 GMT
Last-Modified
Mon, 28 Sep 1970 06:00:00 GMT
Server
nginx
Content-Type
image/gif
Cache-Control
no-cache
Connection
keep-alive
Content-Length
43
Expires
Thu, 01 Jan 1970 00:00:01 GMT
t
edge.simplereach.com/
105 B
265 B
Script
General
Full URL
https://edge.simplereach.com/t?pid=56e6ee8c736b790e04000865&title=Subway%20goes%20after%20McDonald%27s%20in%20burger%20boredom%20ads&date=2018-09-21%2014%3A52%3A25&authors=Jessica%20Wohl&channels=CMO%20Strategy&tags=Restaurants%7CSocial%7CTV&ignore_errors=false&ajax=true&url=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&referrer=&ref_url=&page_url=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&cb=SPR.API.callbacks.cbcxmnvmgq&v=2.16.0&cache_buster=1537910736806&t=5000&e=5000&s=0
Requested by
Host: d8rk54i4mohrb.cloudfront.net
URL: https://d8rk54i4mohrb.cloudfront.net/js/reach.js
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2406:da00:ff00::1717:9c0c , United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
Software
nginx/1.8.0 /
Resource Hash
d749b77ac6b63071904f7bbcf949635c52cd01e880b8eb0aa93e5f149500fc39

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Tue, 25 Sep 2018 21:25:41 GMT
Server
nginx/1.8.0
Connection
keep-alive
Content-Length
105
Content-Type
application/javascript
csi
www.google.com/ Frame 15EC
0
63 B
Image
General
Full URL
https://www.google.com/csi?v=3&s=gpt&action=ad_events_psbk&it=nres.1.9,tts.1.11524&vrg=249&pl_id=7691699001669536&e=v249,n105554924,non-sra,fif,sync,page_load,953563517,21061506,21062491,21062456&rt=
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2a00:1450:4001:816::2004 , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
Golfe2 /
Resource Hash
e3b0c44298fc1c149afbf4c8996fb92427ae41e4649b934ca495991b7852b855

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

pragma
no-cache
date
Tue, 25 Sep 2018 21:25:42 GMT
last-modified
Wed, 21 Jan 2004 19:51:30 GMT
server
Golfe2
status
204
content-type
image/gif
access-control-allow-origin
*
cache-control
no-cache, no-store, must-revalidate
alt-svc
quic=":443"; ma=2592000; v="44,43,39,35"
content-length
0
expires
Fri, 01 Jan 1990 00:00:00 GMT
pixel.gif
px.moatads.com/
43 B
409 B
Image
General
Full URL
https://px.moatads.com/pixel.gif?e=9&q=1&hp=1&kq=1&lo=0&qs=1&ak=-&i=CRAINDFP1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=%5BDzIU*hNFT&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&vf=1&vg=100&bq=0&g=2&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=250&w=300&fy=0&gp=0&f=0&j=&o=3&t=1537910738669&de=282393607059&cu=1537910738669&m=5407&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5684&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=0&vx=0%3A0%3A-&as=0&ag=0&an=0&gf=0&gg=0&ix=0&ic=0&aj=0&pg=0&pf=0&ib=1&cc=0&bw=0&bx=0&dj=0&aa=0&ad=0&cn=0&gk=0&gl=0&ik=0&cq=0&im=0&in=0&pd=0&em=0&en=0&st=1&su=1&of=1&oz=1&oe=1%3A1%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=5199&cd=1409&ah=5199&am=1409&rf=0&re=1&wb=1&cl=0&at=0&d=4620170771%3A2386769972%3A4792407301%3A138243605331&bo=104555044&bd=454150684&gw=craindfp44917164363&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=454150684&dfp=0%2C1&la=454150684&zMoatPS=rec_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&zMoatDev=Desktop&ab=1&ac=1&fd=1&kt=strict&it=500&oq=0&ot=0&zMoatJS=1%3A0&tz=rec_01&fs=152769&na=298393880&cs=0
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 21:25:44 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Tue, 25 Sep 2018 21:25:44 GMT
pixel.gif
px.moatads.com/
43 B
409 B
Image
General
Full URL
https://px.moatads.com/pixel.gif?e=9&q=1&hp=1&kq=1&lo=0&qs=1&ak=-&i=CRAINDFP1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=%5BDzIU*hNFT&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&vf=1&vg=100&bq=0&g=6&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=90&w=970&fy=0&gp=0&f=0&j=&o=3&t=1537910739359&de=837218877612&cu=1537910739359&m=5108&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5684&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A100%3A-&as=1&ag=5089&an=1367&gi=1&gf=5089&gg=1367&ix=5089&ic=5089&ez=1&ck=1162&kw=961&aj=1&pg=100&pf=100&ib=0&cc=1&bw=5089&bx=1367&ci=1162&jz=961&dj=1&aa=1&ad=4808&cn=1086&gn=1&gk=4808&gl=1086&ik=4808&co=1086&cp=1173&cq=1&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=1%3A1%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=4898&cd=1173&ah=4898&am=1173&rf=0&re=1&ft=4339&fv=617&fw=412&wb=2&cl=0&at=0&d=221166004%3A2361354924%3A4752109093%3A138240121484&bo=104555044&bd=454150684&gw=craindfp44917164363&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=454150684&dfp=0%2C1&la=454150684&zMoatPS=lb_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&zMoatDev=Desktop&hv=Sizmek&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&tz=lb_01&fs=152769&na=1797734228&cs=0
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 21:25:44 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Tue, 25 Sep 2018 21:25:44 GMT
pixel.gif
px.moatads.com/
43 B
409 B
Image
General
Full URL
https://px.moatads.com/pixel.gif?e=9&q=1&hp=1&kq=1&lo=1&qs=1&ak=-&i=CRAINDFP1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=%5BDzIU*hNFT&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&vf=1&vg=100&bq=0&g=6&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=250&w=300&fy=0&gp=0&f=0&j=&o=3&t=1537910738991&de=186261575963&cu=1537910738991&m=5682&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5684&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A100%3A-&as=1&ag=5077&an=1652&gi=1&gf=5077&gg=1652&ix=5077&ic=5077&ez=1&ck=1013&kw=891&aj=1&pg=100&pf=100&ib=0&cc=1&bw=5077&bx=1652&ci=1013&jz=891&dj=1&aa=1&ad=4429&cn=1004&gn=1&gk=4429&gl=1004&ik=4429&co=1004&cp=1530&cq=1&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=1%3A1%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=4952&cd=1530&ah=4952&am=1530&rf=0&re=1&ft=4429&fv=1004&fw=365&wb=2&cl=0&at=0&d=218501644%3A2350382150%3A4737840386%3A138238842457&bo=104555044&bd=453516004&gw=craindfp44917164363&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=453516004&dfp=0%2C1&la=453516004&zMoatPS=REC_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&zMoatDev=Desktop&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&tz=REC_01&fs=152769&na=323488019&cs=0
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 21:25:44 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Tue, 25 Sep 2018 21:25:44 GMT
pixel.gif
v4.moatads.com/
43 B
312 B
Image
General
Full URL
https://v4.moatads.com/pixel.gif?e=9&q=1&hp=1&kq=1&lo=0&qs=1&ak=-&i=CENTROSIZMEK1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=%5BDzIU*hNFT&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&vf=1&vg=100&bq=0&g=6&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=90&w=970&fy=0&gp=0&f=0&j=&o=3&t=1537910740117&de=308007654436&cu=1537910740117&m=5168&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5684&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A100%3A-&as=1&ag=5129&an=1306&gi=1&gf=5129&gg=1306&ix=5129&ic=5129&ez=1&ck=1102&kw=927&aj=1&pg=100&pf=100&ib=0&cc=1&bw=5129&bx=1306&ci=1102&jz=927&dj=1&aa=1&ad=4982&cn=1159&gn=1&gk=4982&gl=1159&ik=4982&co=1159&cp=1132&cq=1&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=0%3A0%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=4958&cd=1336&ah=4958&am=1336&rf=0&re=0&wb=2&cl=0&at=0&d=909200%3A94419%3A25769782%3A54108632&bo=adage.com&bd=adage.com&gw=centrosizmek635945746632&zMoatOrigSlicer1=-&zMoatOrigSlicer2=-&hv=Sizmek&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&fs=152769&na=1789294998&cs=0
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
54.86.29.52 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-54-86-29-52.compute-1.amazonaws.com
Software
nginx /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 21:25:45 GMT
Last-Modified
Mon, 28 Sep 1970 06:00:00 GMT
Server
nginx
Content-Type
image/gif
Cache-Control
no-cache
Connection
keep-alive
Content-Length
43
Expires
Thu, 01 Jan 1970 00:00:01 GMT

Failed requests

These URLs were requested, but there was no response received. You will also see them in the list above.

Domain
api-34-216-138-103.b2c.com
URL
https://api-34-216-138-103.b2c.com:444/api/4?F7NbVj232Lhs4jNs
Domain
api-52-43-238-123.b2c.com
URL
https://api-52-43-238-123.b2c.com:444/api/4?pXO5HFjV2Kh35yq0
Domain
api-52-43-238-123.b2c.com
URL
https://api-52-43-238-123.b2c.com:444/api/4?Br0Mc1QpAGFiczks
Domain
api-34-219-4-47.b2c.com
URL
https://api-34-219-4-47.b2c.com:444/api/4?e2eaazdmRgU0Y0nO

Verdicts & Comments Add Verdict or Comment

410 JavaScript Global Variables

These are the non-standard "global" variables defined on the window object. These can be helpful in identifying possible client-side frameworks and code.

function| setNptTechAdblockerCookie object| script string| cookieDomain function| $ function| jQuery function| aaUser object| adageUser object| articleObj object| newsletters object| sub_additions string| p_date string| p_author string| p_section object| p_tags string| p_zone function| isValidEmail function| pianoSetTrackingIdForSubscription function| pianoSetTrackingIdForRegistration function| getProtocol function| getAdageDomain function| getClickshareDomain function| pianoRegisterUser function| sendPostMessageToPiano function| newsletterSignup function| logPianoConversion function| getCookie function| deleteCookie function| getCookieValueAsObj function| pianoSaveConversionIfSubscribed function| pianoSaveConversionIfRegistered function| getUser function| updateUserProfile function| checkTruexUnlock object| tp object| mrf function| BlockAdBlock object| blockAdBlock object| NREUM object| newrelic function| __nr_require object| _sf_async_config object| _cb_shared object| patterns object| adage function| getOffsets function| sticky_stopper function| move_inserts function| hero_img_center function| convert_svg function| getURLsection function| set_page_hash function| get_page_hash function| pagereload function| getURLParameter function| trackNonInteractionEvent function| trackOutboundLink function| trackCrossDomainClick function| trackExternalFileClick function| onTemplateLoaded function| onComplete function| vidend function| get_clickshare_domain function| get_proto function| toggle_avatar function| is_email function| outputCustomContentSponsor function| getSeriesAssets function| getCustomSeriesAssets number| mobileBreak number| tabletBreak number| w number| h number| y object| sk string| breakpoint boolean| changedBreakpoint undefined| offsets undefined| $movingInserts object| BCL undefined| bcExp undefined| timeout boolean| allowReload object| jQuery191033404632488126684 function| getStyleProperty function| getSize object| eventie function| docReady function| EventEmitter function| matchesSelector function| Outlayer function| Masonry object| skrollr object| stroll function| requestAnimFrame object| MBP function| getShareCount object| gapi object| ___jsl string| articleId string| clientSidePorte object| _comscore object| _gaq function| ltrim function| rtrim function| trim function| putCursor function| putSelection function| setCursor function| checkCursor function| isBlank function| isNumeric function| getRadioValue function| getRadioIndex function| getCheckedRadioIndex function| checkedRadio function| checkBox function| getPath function| getFilename function| getLocationHash function| error function| getLayer function| getLyrObj function| swapClass function| write function| writeHTML function| isEmail function| getCreativityVideo function| getYouTubeVideo function| getBrightcoveVideoAppend function| getBrightcoveVideo function| str_replace function| matchAll function| getElementIdsByRegExpId function| getGETParams function| isArray function| isObject function| toggleOpinion function| popURL function| pop function| popWin function| popImage function| popImageFull function| popImageAtMouse function| imagePopClose function| previewContent function| clear function| set function| nice function| popupWindow_middlecenter function| getRSSMenu function| hideRSSMenu function| toggleRSSMenu function| offMenu function| hideSponsorTag function| getSponsorTag function| toggleMost function| addCommas string| img_path object| DOM object| DHTML object| AJAX number| submitting object| rssTimer object| sponsorTimer object| adagePorte boolean| killInterstitial object| indiaRedirect function| AAIndiaRedirect object| googletag string| indiaRedirectEnabled object| geoip2 object| osapi object| gadgets object| shindig object| iframer function| ToolbarApi object| iframes function| IframeBase function| Iframe function| IframeProxy function| IframeWindow object| __gapi_jstiming__ function| udm_ object| ns_p object| COMSCORE function| __twttrll object| twttr object| __twttr object| __reach_config object| s object| webmonitoring object| _402 number| logged_in object| loginStatus object| _cbm object| loginStatusPhone object| _gat object| gaGlobal object| googleToken object| googleIMState object| google_js_reporting_queue function| processGoogleToken object| menuButton object| navMenu boolean| navMenuVisible function| _iset object| _ii undefined| additional_info undefined| key object| _iaq boolean| iv object| CE2 object| SPR object| jstiming402 object| paidtasksshim object| GPT_jstiming object| closure_memoize_cache_ undefined| google_measure_js_timing boolean| VIDEOJS_NO_DYNAMIC_STYLE function| videojs object| videojsLoscore function| videojsProxyTracks object| videojsHttpStreaming function| vjs function| videojsSocial object| videojsIma3 function| videojsPerSourceBehaviors function| videojsSeekEvents function| videojsContextmenu function| videojsContextmenuUi function| videojsPlayerInfo function| videojsBcAnalytics function| videojsErrors function| videojsBcCatalog object| videojsDock function| videojsPlaylist string| width string| height function| WebVTT function| bc string| s_account string| s_loggedInCookie boolean| s_firstPartyTracking string| a object| s_crainsc function| getDomain string| crain_host string| crain_url string| crain_title string| crain_url_noparams object| _cci_sc_eventsArr object| types number| pos function| checkCookie string| s_currentTimeET function| createCookie function| semphonicGetQueryParm function| checkQS function| OEI_R function| check_s_OEI function| checkOEI function| clickshare_OEIHashCheck function| clickshare_OEIcookieCheck function| clickshare_OEIomniture function| _ccisc_inArray function| _ccisc_testForCookies function| _ccisc_readCookie function| _ccisc_getCookie function| s_doPlugins undefined| player undefined| modVP undefined| modExp undefined| modCon undefined| mediaFriendly undefined| mediaName number| mediaID undefined| mediaLength string| mediaPlayerName number| mediaOffset object| mediaTagsArray object| mediaTagsArray2 undefined| mediaRefID function| myTemplateLoaded function| onTemplateReady function| onPlay function| onStop function| omniTrackEvent function| omniTrackEvents function| omniShareTracking string| s_firstPartyTrackingSubdomain string| s_code string| s_objectID function| s_gi function| s_giqf function| omniLinkTracking string| s_an function| s_sp function| s_jn function| s_rep function| s_d function| s_fe function| s_fa function| s_ft object| s_c_il number| s_c_in object| re object| Cookie boolean| cookiesOn function| GACampaign string| ccisc_rootDomain number| s_giq string| eVar36 number| j number| d object| eo object| s_i_0_crain function| fbq function| _fbq string| swiftype_key string| swiftype_superbowl_key undefined| dateTo function| _st_lo object| Liquid function| hackObjectEach function| split undefined| _ object| React object| SwiftypeComponents string| dateFrom string| swiftype_default_store object| onSubmitActions function| autocompletePreprocess string| path_prefix object| redirectParams object| superBowlRedirectParams string| bm_website_code object| _qoptions function| quantserve function| __qc object| _qevents object| ezt object| sections_array object| authors_array string| ch_sections string| ch_authors string| old object| $paywall_msg_container object| INself object| hash object| dfp boolean| google_noFetch boolean| google_DisableInitialLoad number| __google_ad_urls_id number| google_unique_id undefined| jQuery191033404632488126684_1537910736186 string| e undefined| jQuery191033404632488126684_1537910736188 undefined| jQuery191033404632488126684_1537910736190 undefined| jQuery191033404632488126684_1537910736192 object| vttjs function| _truste_eumap object| truste object| pSUPERFLY_mab object| _cbq object| pSUPERFLY function| pianoSetCustomVariableCookie function| pianoReadCustomVariableCookie object| cookieValues function| Goog_AdSense_Lidar_sendVastEvent function| Goog_AdSense_Lidar_getViewability function| Goog_AdSense_Lidar_getUrlSignalsArray function| Goog_AdSense_Lidar_getUrlSignalsList object| ima object| google object| closure_lm_502643 object| google_persistent_state_async number| google_global_correlator object| closure_lm_792098 object| closure_lm_263053 function| Goog_AdSense_getAdAdapterInstance function| Goog_AdSense_OsdAdapter object| __google_ad_urls boolean| google_osd_loaded boolean| google_onload_fired function| _truste_eu object| PREF_MGR_API_DEBUG object| PrivacyManagerAPI object| TRUSTE_CMAPI_DEBUG function| createPixel undefined| oN undefined| oV undefined| sub function| Krux object| closure_lm_645855 object| ampInaboxIframes object| ampInaboxPendingMessages function| Goog_Osd_UnloadAdBlock function| Goog_Osd_UpdateElementToMeasure function| google_osd_amcb function| ___tp object| localCookieStorage object| sessionCookieStorage object| Moat#G26 boolean| Moat#EVA object| MoatSuperV26 object| jQuery17108412248325735165 string| __tpVersion object| ebAds number| navRight object| QSI

62 Cookies

Domain/Path Name / Value
prefmgr-cookie.truste-svc.net/ Name: cookie_3rdparty
Value: enabled
edge.simplereach.com/ Name: __srss
Value: 8bb2eb68-c109-11e8-9bfa-22000bdd6a49
.simplereach.com/ Name: __srss
Value: 8bb2eb68-c109-11e8-9bfa-22000bdd6a49
edge.simplereach.com/ Name: __srui
Value: 8bb2eb72-c109-11e8-9bfa-22000bdd6a49
.tinypass.com/ Name: __bid
Value: %7Bjcx%7DH4sIAAAAAAAAAFNKDUjzdE3zcXM3NzWodCnPLzPINKtKMQlKNzSozIo0S06L8snNLTFwTisLSi_yi6xMNEiJSDVzrzLzMilSAgAcHR9aPgAAAA
.tinypass.com/ Name: __cfduid
Value: d0662a1e5947bf6384c2b2b226d2893511537910737
consent-pref.trustarc.com/ Name: JSESSIONID
Value: DFC0AAD32315B7B544EC2E6DA340FA3D
adage.com/ Name: kxcybba_whistle
Value: 0
.adage.com/ Name: xbc
Value: %7Bjzx%7DEHkFIlgWy-sRj1UMRvXdG12T2y_plRceWlMqV1eRerDlCI15d7wBuNBvvvwN7Xxczm47h-GaDZV8iQ3i7o59um1l3ic7HnxgnMD8j0cLEX6knJHAhKAH6yOPgYycMyZ626d2AlRK5JLDKHQEJdDU3_lW4xiPlhlrIVDOGrUjXSybPidwIxF_4xn8MQ3_lrSLYRrlKlw004d63zTvuhPGx6ruX1m_lZXV-0XXW7Lxlr_xgfZXGRAaHkJn9YzaMrvOESnQvt9DE0xOBAgJj9G-inZqDCStchoiPC6YhW9UK_rYt2PMYymK-RrrJ39bJnvJvPKWTVk4Mz2pSPL_FkLffbjL677fgqBBU1BHp4tnbLfo4kRP7qMYxkqUqP3d5YXwXM4eagSaBOLuNBzJK3Lisg2cbE-0C2izrHA5ZU4ZSIVt14aCfEyhH3Uq3WPWZ9GvYAfya7dN8_BtPdJ2l9R6LvIXF2HIw3THWFKVHR5Nw_XAxkmdiAxPMz33U9e3uV4dQ5QgyVgsE2KXCxEWsP6BalikaW41TReKsuPr3l_pXreqoI_RHXpq5Xeie42oinQ5iflq9MO7lVtBkG4GNIoMX5S1doF0vACm2ZJgEJphwvo
adage.com/ Name: __pat
Value: -14400000
adage.com/ Name: _cb_svref
Value: null
adage.com/ Name: kxcybba_visits
Value: 1
.openx.net/ Name: pd
Value: v2|1537910740|gu
adage.com/ Name: bm_sample_frequency
Value: 100
.adage.com/ Name: __pvi
Value: %7B%22id%22%3A%22v-2018-09-25-21-25-38-614-9v3IWmNSnxdo5kva-3e2147e1906e42547aeb2f652094c8a7%22%2C%22domain%22%3A%22.adage.com%22%2C%22time%22%3A1537910738933%7D
adage.com/ Name: bm_daily_unique
Value: true
adage.com/ Name: __pnahc
Value: 0
adage.com/ Name: bm_last_load_status
Value: NOT_BLOCKING
adage.com/ Name: OX_digitrust_id_exp
Value:
adage.com/ Name: GED_PLAYLIST_ACTIVITY
Value: W3sidSI6IkhDMnoiLCJ0c2wiOjE1Mzc5MTA3NDEsIm52IjowLCJ1cHQiOjE1Mzc5MTA3MzYsImx0IjoxNTM3OTEwNzM2fV0.
adage.com/ Name: __adblocker
Value: false
adage.com/ Name: OX_digitrust_id
Value:
adage.com/ Name: OX_BI_TS
Value:
.tinypass.com/ Name: LANG
Value: en_US
adage.com/ Name: _cb_ls
Value: 1
adage.com/ Name: OX_plg
Value: pm
adage.com/ Name: OX_BI
Value:
.adage.com/ Name: __qca
Value: P0-1467918544-1537910737662
.adage.com/ Name: __gads
Value: ID=7b0a216099f14b36:T=1537910737:S=ALNI_MZ8oaWGAFAgCoZXleimqSitKHCTAA
adage.com/ Name: _chartbeat2
Value: .1537910737640.1537910737640.1.ahJp6DEL3eRDDx8tKx956kCwirRo.1
adage.com/ Name: _cb
Value: eJUi-XgHCdDXwbgo
.adage.com/ Name: s_fbsr
Value: 1
.adage.com/ Name: s_vi
Value: [CS]v1|2DD553E8853123D7-600001046000C323[CE]
.adage.com/ Name: __utmc
Value: 1
.adage.com/ Name: __utmt
Value: 1
.adage.com/ Name: s_depth
Value: 1
.adage.com/ Name: s_vnum
Value: 1538352000254%26vn%3D1
.adage.com/ Name: s_nr
Value: 1537910737254-New
.adage.com/ Name: __cfduid
Value: dcbe7bf667a10cefe2e4ffa9ef99db1551537910735
.adage.com/ Name: __tbc
Value: %7Bjzx%7DmFVeMHhpzAsXRPR5JFu3r5gPds_HqpBmZTYEbsQXdpx9bpA71RJHn97mNV3AysXmCbsMv2TozZvmTXg-W-wllHTaqajYhZEEmlPLUb8Nmy1rX7Q_pWcbAPaHfCb8Utk4C0_wUuJ5hb_erQpZd0OXqw
.adage.com/ Name: s_sq
Value: %5B%5BB%5D%5D
.simplereach.com/ Name: __srui
Value: 8bb2eb72-c109-11e8-9bfa-22000bdd6a49
adage.com/ Name: iv
Value: 643cc17b-33bb-4834-af06-b1fb5ce23f2a
.openx.net/ Name: i
Value: dc51f8c8-6a52-76e1-967c-d1d8b97a973d|1537910738
.adage.com/ Name: __utmb
Value: 1.1.10.1537910737
.adage.com/ Name: s_fid
Value: 43EB139CF83D6601-318982D57376481A
adage.com/ Name: bm_monthly_unique
Value: true
.adage.com/ Name: s_invisit
Value: true
.adage.com/ Name: gpv_pn
Value: %2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F
.adage.com/ Name: s_cc
Value: true
adage.com/ Name: OX_net_latency
Value: 20
adage.com/ Name: chkcookie
Value: 1537910737243
.adage.com/ Name: redirect
Value: %2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F
adage.com/ Name: is
Value: ad1f7c1f-2bc4-48f3-8d62-cd8a2f443c0f
consent-pref.trustarc.com/ Name: token_test
Value: Tue Sep 25 2018 21:25:40 GMT+0000 (Coordinated Universal Time)
.adage.com/ Name: __utmz
Value: 1.1537910737.1.1.utmcsr=(direct)|utmccn=(direct)|utmcmd=(none)
adage.com/ Name: OX_user_latency
Value: 271
.adage.com/ Name: __utmv
Value: 1.|1=BusinessType=00%20-%20Not%20Set=1
adage.com/ Name: __srui
Value: 8bb2eb72-c109-11e8-9bfa-22000bdd6a49
.adage.com/ Name: __utma
Value: 1.801306433.1537910737.1537910737.1537910737.1
.adage.com/ Name: country
Value: DE
adage.com/ Name: __srret
Value: 1

24 Console Messages

Source Level URL
Text
console-api warning URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:
console-api warning URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:
console-api warning URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:
console-api log URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:
console-api warning URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:
console-api warning URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:
console-api warning URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:
console-api log URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:
console-api log URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:
console-api warning URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:
console-api warning URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:
console-api warning URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:
console-api debug URL: https://gaia.adage.com/assets/js/min/swiftype-components.js(Line 3)
Message:
Download the React DevTools for a better development experience: https://fb.me/react-devtools
console-api log URL: https://gaia.adage.com/assets/js/min/swiftype-components.js(Line 8)
Message:
Not registering advanced-routing component. Qs not loaded.
console-api log URL: https://gaia.adage.com/assets/js/min/swiftype-components.js(Line 8)
Message:
adding filter argument published_at,[object Object]
console-api warning URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:
console-api warning URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:
console-api warning URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:
console-api log URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:
console-api log URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:
console-api log URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:
console-api log URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:
console-api log URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:
console-api log URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:

Indicators

This is a term in the security industry to describe indicators such as IPs, Domains, Hashes, etc. This does not imply that any of these indicate malicious activity.

a.idio.co
a.teads.tv
adage.com
adservice.google.com
adservice.google.de
api-34-216-138-103.b2c.com
api-34-219-4-47.b2c.com
api-52-43-238-123.b2c.com
api.b2c.com
apis.google.com
asset.pagefair.com
asset.pagefair.net
bam.nr-data.net
bc.marfeel.com
beacon.krxd.net
brightcove.hs.llnwd.net
bs.serving-sys.com
buy.tinypass.com
cc.swiftype.com
cdn.krxd.net
cdn.tinypass.com
code.ionicframework.com
connect.facebook.net
consent-pref.trustarc.com
consent.trustarc.com
consent.truste.com
consumer.krxd.net
crain-global.s3.amazonaws.com
d8rk54i4mohrb.cloudfront.net
dc.ads.linkedin.com
edge.api.brightcove.com
edge.simplereach.com
eu-u.openx.net
experience.tinypass.com
f1.media.brightcove.com
gaia.adage.com
geoip-js.maxmind.com
graph.facebook.com
imasdk.googleapis.com
js-agent.newrelic.com
js.idio.co
js.maxmind.com
mab.chartbeat.com
metrics.brightcove.com
pagead2.googlesyndication.com
ping.chartbeat.net
pixel.quantserve.com
platform.twitter.com
players.brightcove.net
px.ads.linkedin.com
px.moatads.com
rules.quantcount.com
s.idio.co
s.swiftypecdn.com
s0.2mdn.net
sb.scorecardresearch.com
script.crazyegg.com
secure-ds.serving-sys.com
secure.adnxs.com
secure.brightcove.com
secure.quantserve.com
securepubads.g.doubleclick.net
smetrics.adage.com
ssl.google-analytics.com
static.chartbeat.com
stats.g.doubleclick.net
stats.pagefair.com
survey.g.doubleclick.net
syndication.twitter.com
tpc.googlesyndication.com
us-ads.openx.net
v4.moatads.com
vjs.zencdn.net
www.facebook.com
www.google.com
www.googletagservices.com
www.linkedin.com
www.npttech.com
www.rtb123.com
z.moatads.com
zn8wwshualrtjyaoj-crain.siteintercept.qualtrics.com
api-34-216-138-103.b2c.com
api-34-219-4-47.b2c.com
api-52-43-238-123.b2c.com
104.108.58.127
104.20.31.2
104.244.42.136
117.121.250.0
117.121.250.129
151.101.132.143
151.101.132.175
151.101.134.110
151.101.134.27
162.247.242.20
172.217.22.34
173.192.91.155
173.241.240.143
173.241.240.212
174.129.212.111
18.184.254.112
185.33.223.202
2.18.232.7
2.18.234.122
2.18.235.40
23.45.237.154
23.45.99.242
2400:cb00:2048:1::6810:262f
2400:cb00:2048:1::6810:9476
2400:cb00:2048:1::6810:9576
2400:cb00:2048:1::6819:7b63
2400:cb00:2048:1::ac40:a204
2406:da00:ff00::1717:9c0c
2600:1f14:cc5:8000:d799:589b:b457:28f6
2600:1f14:cc5:8001:81b1:f8b2:c811:f498
2600:1f14:cc5:8001:98d1:e937:ce04:efcb
2600:1f14:cc5:8002:3910:b728:1d57:e3b0
2600:9000:200c:5800:18:1fcd:348:2461
2600:9000:200c:6400:1f:573d:79c0:21
2600:9000:200c:8a00:6:44e3:f8c0:93a1
2606:2800:234:46c:e8b:1e2f:2bd:694
2607:f0d0:3:16::4
2a00:1450:4001:80b::2008
2a00:1450:4001:812::2001
2a00:1450:4001:812::2006
2a00:1450:4001:812::200e
2a00:1450:4001:815::2002
2a00:1450:4001:816::2004
2a00:1450:4001:819::2002
2a00:1450:4001:81b::200a
2a00:1450:4001:81b::2011
2a00:1450:4001:81c::2002
2a00:1450:400c:c0a::9c
2a03:2880:f01c:800e:face:b00c:0:2
2a03:2880:f02d:12:face:b00c:0:3
2a03:2880:f11c:8183:face:b00c:0:25de
2a04:4e42:1f::714
2a04:4e42:1f::729
2a05:f500:10:101::b93f:9101
2a05:f500:10:101::b93f:9105
34.238.199.150
34.250.42.110
35.158.206.55
46.137.90.32
50.16.186.179
50.16.201.122
52.216.105.67
54.154.93.90
54.171.124.191
54.192.93.19
54.230.92.241
54.230.95.129
54.230.95.179
54.246.169.132
54.72.19.186
54.86.29.52
63.140.41.99
64.74.101.79
67.225.220.126
82.199.68.73
94.31.29.248
94.31.29.96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141c65ef8e3063a3a224250655550bfb33a5bc67873cdf42a0be216a1457e1d1
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16351e860d80d1d94ebe88f924f4a7a6a97d1b2a1ec1311e5b2b53105454d45c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