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BRAND WORLD SUMMIT 2024


WE LIVE IN AN AGE OF NETWORKED ECONOMY WHERE BUSINESS PARADIGMS AND TRADITIONAL
NOTIONS OF MARKETING AND BRAND BUILDING ARE UNDER SCRUTINY, THOUGH THINK TANKS
AROUND THE WORLD HAVE EARMARKED THIS AS THE DECADE OF CMOS.


ALIA BHATT: SPARKLING 'ETERNAL SUNSHINE' BEYOND BOUNDARIES


FROM GROUNDBREAKING ROLES TO SHAPING GLOBAL FASHION TRENDS AS GUCCI'S FIRST
INDIAN AMBASSADOR, HER JOURNEY REDEFINES CROSS-BORDER INFLUENCE.


SHARK AWARDS 2024


GOOD MARKETERS OFTEN HAVE THE CHARACTERISTICS OF A SHARK INSIDE THEM: THEY ARE
COMPETITIVE, HAVE A SINGLE-MINDED FOCUS ON RESULTS, AND ARE INNOVATIVE TO THE
POINT WHERE NO ONE SEES THEM COMING.


ET RAJASTHAN AWARDS 2024


ENTRIES OPEN FOR GOVERNMENT | HEALTH | RETAIL | BFSI | REALTY | MARKETING |
TRAVEL | HOSPITALITY | AUTO | ENERGY


 * FOOD FOR THOUGHT FROM CANNES LIONS’24
   
   
   HARSH KAPADIA, CHIEF CREATIVE OFFICER, MRM NEW YORK SPOKE EXCLUSIVELY TO
   ETBRANDEQUITY ABOUT THE WORK THAT INSPIRED HIM ON THE FOURTH DAY OF THE
   FESTIVAL. THE ADS RANGED FROM THE BRAND EXPERIENCE BRINGING IN FOOD FOR
   THOUGHT TO SUSTAINABILITY. HERE ARE HIS TOP PICKS FROM DAY FOUR OF CANNES
   LIONS 2024.


 * THE DARK HORSE IN THE ERA OF AI: THE NVIDIA STORY
   
    * Exclusive


 * WINNING WORK AND THE INTERDEPENDENCY ON CULTURE: CANNES LIONS’24


 * WORTH EACH OF THE 60,000 STEPS: CANNES LIONS’24


 * IT’S 4 MORE LIONS FOR TEAM INDIA AT CANNES

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 * ZOMATO LAUNCHES FEATURE TO SHOW USERS THEIR CUMULATIVE ORDER COUNT ON APP


 * GOOGLE ONE SHUTS DOWN ITS BUILT-IN VPN SERVICE


 * BAJAJ AUTO GEARS UP FOR ROBUST GROWTH IN DOMESTIC MARKET


 * FROM BINGE-WATCHING TO BINGE-MUNCHING: NETFLIX LAUNCHES ITS OWN LINE OF
   POPCORN


 * MORE THAN 50 PC INDIAN HOUSEHOLDS DOWNING SOFT DRINKS; TO INCREASE WITH
   INTENSIFYING HEAT: REPORT


 * LET’S WORK WITH AI, NOT TURN INTO AI: CANNES LIONS’24


 * INDIA SHOULD FOCUS ON BUILDING HUMAN CAPITAL TO REALISE GROWTH: HUL CHAIRMAN


 * SIGNIFY AIMS DOUBLE-DIGIT VOLUME GROWTH FROM INDIAN BUSINESS IN 2024


 * ONLINE PHONE SALES PICK UP IN APRIL, MAY HOT UP IN SUMMER


 * YOUTUBE UPDATES ITS POLICY ON AI DEEPFAKES

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 * CANNES LIONS 2024: MCCANN OPENS THE GOLD TALLY FOR INDIA


 * CANNES LIONS 2024; WHERE AUDIO OUTNUMBERED RADIO 10:1


 * BRITANNIA CMO’S JOURNEY FROM OXFORD TO CANNES: CANNES LIONS’24


 * HYGIENE BREACHES AT BLINKIT WAREHOUSE HIGHLIGHT CRITICAL ISSUES IN THE
   QUICK-COMMERCE INDUSTRY


 * CANNES LIONS 2024 UPDATES: INDIA SECURES FIVE MORE SHORTLISTS


 * THE PANCHMANTRA OF HEALTHCARE COMMUNICATIONS


 * CAN’T PLAY TENNIS BY LOOKING AT THE SCOREBOARD: JOSY PAUL


 * ROW BREAKS OUT OVER IDEATION CREDITS OF CANNES LIONS WINNER


 * AMUL SEEKS RETURN OF ICE CREAM TUB FROM COMPLAINANT

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BUSINESS OF BRANDS


 * ZOMATO LAUNCHES FEATURE TO SHOW USERS THEIR CUMULATIVE ORDER COUNT ON APP


 * BAJAJ AUTO GEARS UP FOR ROBUST GROWTH IN DOMESTIC MARKET


 * SIGNIFY AIMS DOUBLE-DIGIT VOLUME GROWTH FROM INDIAN BUSINESS IN 2024

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