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Skip to main content MMA Global Member Login Contact Us Toggle navigation * About * Who We Are * Board of Directors * Our Executive Team * Media Center * Our Members * Marketers Future Collective * Member Testimonials * MMA Regional & Local * FAQs * Contact us * Member Center * Member Login * Am I a Member? * Member Directory * Submit Content * MMA Logos * Member Knowledge Center * Renew * Categories & Dues * Events FEATURED EVENTS REGISTER TODAY FOR MMA'S WEBINAR SERIES Concise sessions designed to build modern marketing capabilities MMA CMO & CEO SUMMIT 2025 July 20-22, 2025 | Napa, California * POSSIBLE * The Great CDO Debates * CMO & CEO Summit * Marketing Growth Debate * Data Journey Series * DATT Unplugged * MATT Unplugged Virtual * CX Unplugged Virtual * Identifier Solutions Debate * Events Archive * Webinars * Smarties SMARTIES™ GLOBAL AWARDS PROGRAMS * Global: SMARTIES X Global * * Regional: * North America * APAC * Europe * Middle East & Africa * * Country: * India * Indonesia * Vietnam * China * Thailand * Philippines * DACH * United Kingdom * MENA * KSA * Egypt * Sub-Saharan Africa * South Africa * Türkiye * Brazil * Hispanic LATAM * Awards Programs * Business Impact Index * Case Studies & Research * Global Task Force * Education * MMA Think Tanks * Guidelines * Benchmark Studies * Best Practices * Member Knowledge Center * Research & Insights FEATURED RESEARCH DOWNLOAD THE STATE OF CREATIVE PROCESS IN MARKETING Conducted in partnership with Canva, MMA Global's first benchmark study on the state of creative process provides a guide for marketers looking to refine their approaches and drive increased value with their creative efforts. 2024 ANNUAL STATE OF ATTRIBUTION MARKETER BENCHMARK REPORT Our annual study shows that marketers in 2024 are more optimistic, but prioritize measurable outcomes over expanding media budgets and reach. * Advertising and the Present Moment * State of Attribution Marketer Benchmark Report * Marketer Benchmark Study on Growth * Attribution is Hard: Is MTA Worth the Effort? * Mobile Cognition Research * Marketing Attribution Think Tank * Member Knowledge Center * Think Tanks * ALC - AI Leadership Coalition * RAIL - Responsible AI Innovation Lab * MATT - Marketing Attribution * MOSTT - Marketing Organization * DATT - Data in Marketing * Join MMA * Membership Application * Am I a Member? * Member Directory * Categories & Dues * Member Testimonials * 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. BECOME A MEMBER By enabling marketers & their partners, the MMA shapes future success and propels business growth today. Join the MMA MISSED ANY EVENTS? Visit our learning library for videos and session recaps Watch On Demand DATT Powering marketers with the best understanding of the evolving data landscape Learn More DATA MATURITY TOOL Are you keeping pace with your competition? Start Assessment Featured In NEW MMA STUDY EXPOSES DEBATE ON KEYS TO MARKETING-LED GROWTH FINDINGS REVEAL A 50/50 SPLIT AMONG MARKETERS ON HOW TO BEST ACHIEVE GROWTH Read Article Download Report DATT THINK TANK INSTITUTE PARTNERS MMA MEMBERS INCLUDE * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * View All MMA Members FEATURED IN FORBES! Our newest study exposes debate on keys to marketing-led growth, the findings that revealed a 50/50 split among marketers on how to best achieve growth SUBSCRIBE TO MMA DATT NEWSLETTER MMA APPOINTS NEW MARKETING LEADERS MMA Adds Global and North American Board Members MISSED AN EVENT? Watch on Demand DATT Powering marketers with the best understanding of the evolving data landscape DATA MATURITY TOOL Are you keeping pace with your competition? MEMBER DIRECTORY MOVABLE MIDDLES GROWTH FRAMEWORK RESEARCH INITIATIVE Join the Community and Learn More About The Research ABOUT MMA Comprised of over 800-member companies globally and 16 regional offices, the MMA is the only marketing trade association that brings together the full ecosystem of marketers, martech and media companies working collaboratively to architect the future of marketing, while relentlessly delivering growth today. Led by CMOs, the MMA helps marketers lead the imperative for marketing change – in ways that enable future breakthroughs while optimizing current activities. The MMA is committed to science and questioning and believes that creating marketing impact is steeped in constructively challenging the status quo encouraging business leaders to aggressively adopt proven, peer-driven and scientific best practices, without compromise. The MMA invests millions of dollars in rigorous research to enable marketers with unassailable truth and actionable tools. By enlightening, empowering and enabling marketers, the MMA shapes future success, while also propelling business growth. Copyright © 2024 MMA Global, Inc. All Rights Reserved. + 1 646 257 4515 | mma@mmaglobal.com MMA SMS Leader: Contact Us | Privacy Policy | Site Map Back to top WE USE COOKIES ON THIS SITE TO ENHANCE YOUR USER EXPERIENCE By clicking any link on this page you are giving your consent for us to set cookies. 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