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PRIVACY POLICY

Last Revised: 06/13/2024

This Privacy Policy explains how Lectric eBikes, LLC collects, uses, and
discloses information about you. This Privacy Policy applies when you use our
websites, mobile applications, and other online products and services that link
to this Privacy Policy (collectively, our “Services”), shop in our websites,
currently located at Lectricebikes.com, contact our customer service team,
engage with us on social media, or otherwise interact with us. We may change
this Privacy Policy from time to time. If we make changes, we will notify you by
revising the date at the top of this policy and, in some cases, we may provide
you with additional notice (such as adding a statement to our website or sending
you a notification). We encourage you to review this Privacy Policy regularly to
stay informed about our information practices and the choices available to you.



CONTENTS

Collection of Information

Use of Information

Use of Cookies

Disclosure of Information

Advertising and Analytics 

Transfer of Information to the United States and Other Countries

Your Choices

Your California Privacy Rights

Additional Disclosures for Individuals in Europe

Contact Us


COLLECTION OF INFORMATION

Information You Provide to Us.

We collect information you provide directly to us. For example, you share
information directly with us when you create an account, fill out a form, submit
content through our Services, make a purchase, communicate with us via
third-party platforms, participate in a contest or promotion, request customer
support, or otherwise communicate with us. To ensure that we provide you with
the best possible experience, we will store, use, and disclose personal
information about you in accordance with this Privacy Policy. Personal
information is information that identifies, relates to, describes, references,
is reasonably capable of being associated with, or could reasonably be linked,
directly or indirectly, with a particular user or individual (“personal
information”). The types of personal information we may collect include your
name, email address, postal address, phone number, credit card, and other
payment information (although note that we do not store full credit card numbers
as all payment transactions are processed by our third party payment
processors), and any other information you choose to provide, such as your
social media handles. In particular, we may collect the following categories of
personal information from users of the Services and disclose such personal
information with the following categories of third parties:

 Category Examples Collected? Identifiers. A real name, postal address, unique
personal identifier, online identifier, Internet Protocol address, email
address, account name. YES Personal information categories listed in the
California Customer Records statute (Cal. Civ. Code § 1798.80(e)). A name,
signature, Social Security number, physical characteristics or description,
address, telephone number, passport number, driver's license or state
identification card number, insurance policy number, education, employment,
employment history, bank account number, credit card number, debit card number,
or any other financial information, medical information, or health insurance
information. YES Protected classification characteristics. Age and sex
(including gender, gender identity, gender expression). YES Commercial
information. Records of personal property, products or services purchased,
obtained, or considered, or other purchasing or consuming histories or
tendencies. YES Sensitive Personal Information Precise geolocation, Social
Security number, driver’s license, state identification card, passport number,
account log-in, financial account, debit card, credit card number with security,
or access code or password, racial or ethnic origin, religious/philosophical
beliefs, or union membership, genetic data and processing of biometric
information, health and sexual orientation. NO Biometric information. Genetic,
physiological, behavioral, and biological characteristics, or activity patterns
used to extract a template or other identifier or identifying information, such
as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke,
gait, or other physical patterns, and sleep, health, or exercise data. NO
Internet or other similar network activity. Browsing history, search history,
information on a consumer's interaction with a website, application, or
advertisement. YES Geolocation data. Physical location or movements. YES Sensory
data. Audio, electronic, visual, thermal, olfactory, or similar information. YES
Professional or employment-related information. Current or past job history or
performance evaluations. NO Non-public education information. Education records
directly related to a student maintained by an educational institution or party
acting on its behalf, such as grades, transcripts, class lists, student
schedules, student identification codes, student financial information, or
student disciplinary records. NO Inferences drawn from other Personal
Information. Profile reflecting a person's preferences, characteristics,
psychological trends, predispositions, behavior, attitudes, intelligence,
abilities, and aptitudes. YES

 

Information We Collect Automatically When You Interact with Us.

When you access or use our Services or otherwise transact business with us, we
automatically collect certain information, including:

 * Activity Information: We collect information about your activity on our
   Services, such as items you look at on our website, search terms you enter,
   session recordings, and other activity on our Services.

 * Transactional Information: When you make a purchase or return, we collect
   information about the transaction, such as product details, purchase price,
   and the date and location of the transaction.

 * Device and Usage Information: We collect information about how you access our
   Services, including data about the device and network you use, such as your
   hardware model, operating system version, mobile network, IP address, unique
   device identifiers, browser type, and app version. We also collect
   information about your activity on our Services, such as access times, pages
   viewed, links clicked, and the page you visited before navigating to our
   Services.

 * Location Information: We may collect information about the precise location
   of your device. You may stop the collection of precise location information
   at any time (see the Your Choices section below for details).

 * Information Collected by Cookies and Similar Tracking Technologies: We (and
   our service providers) use tracking technologies, such as cookies and web
   beacons, to collect information about you. Cookies are small data files
   stored on your hard drive or in device memory that help us improve our
   Services and your experience, see which areas and features of our Services
   are popular, and count visits. Web beacons (also known as “pixel tags” or
   “clear GIFs”) are electronic images that we use on our Services and in our
   emails to help deliver cookies, count visits, and understand usage and
   campaign effectiveness (such as opening of emails, forwarding of emails,
   clicking of links, and time, date, and frequency of activity). For more
   information about cookies and how to disable them, see the Your
   Choices section below.

Information We Collect from Other Sources.

We obtain information from third-party sources. For example, we may collect
information about you from payment processors, advertising networks, e-commerce
platforms, social media providers, and data analytics providers.

Information We Derive.

We may derive information or draw inferences about you based on the information
we collect. For example, we may make inferences about your location based on
your IP address or infer that you may qualify for free shipping thresholds or
are looking to purchase certain products based on your browsing behavior and
past purchases. 


USE OF INFORMATION

We use the information we collect to provide, maintain, and improve our
Services. We also use the information we collect to:

 * Process transactions and returns, and send you related information, including
   confirmations, receipts, invoices, customer experience surveys, and recall
   notices;

 * Personalize and improve your experience on our Services;

 * Send you technical notices, security alerts, and support and administrative
   messages; 

 * Respond to your comments and questions and provide customer service;

 * Communicate with you about products, services, and events offered by Lectric
   eBikes and others and provide news and information that we think will
   interest you (see the Your Choices section below for information about how to
   opt out of these communications at any time);

 * Provide and administer our loyalty program;

 * Monitor and analyze trends, usage, and activities in connection with our
   Services; 

 * Personalize the advertisements you see on third-party platforms and websites
   (for more information, see the Advertising and Analytics section below);

 * Personalize the advertisements you see when you use our Services based on
   information provided by our advertising partners;

 * Facilitate contests, sweepstakes, and promotions and process and deliver
   entries and rewards; 

 * Detect, investigate, and prevent security incidents and other malicious,
   deceptive, fraudulent, or illegal activity and protect the rights and
   property of Lectric eBikes and others;

 * Debug to identify and repair errors in our Services; 

 * Comply with our legal and financial obligations; and

 * Carry out any other purpose described to you at the time the information was
   collected.

The length of time Company intends to retain personal information, including
sensitive information, if any, is for as long as reasonably necessary to carry
out Company’s intended business purpose for such information.


USE OF COOKIES


This website uses cookies to better the user’s experience while visiting the
website. A cookie is a small amount of data, which may include a unique
identifier. Cookies are sent to your browser from a website and stored on your
device. We assign a different cookie to each device that accesses our website.
This website uses a cookie control system allowing the user to the website to
confirm the use of cookies on their computer/device.

Cookies are small files saved to the user's computer hard drive that track,
save, and store information about the user's interactions and usage of the
website. This allows the website, through its server, to provide the users with
a tailored experience within this website. Cookies are used for shopping cart
fulfillment and abandoned cart engagement. Cookies can be disabled through your
web browsing software.

This website uses tracking software to monitor its visitors to better understand
how they use it. This software includes by Google Analytics which uses cookies
to track visitor usage (you can read Google's privacy policy at the following
link: https://policies.google.com/privacy). The software will save a cookie to
your computer’s hard drive in order to track and monitor your engagement and
usage of the website, but will not store, save, or collect personal information.
Additionally, we partner with Microsoft Clarity and Microsoft Advertising to
capture how you use and interact with our website through behavioral metrics,
heatmaps, and session replay to improve and market our products/services.
Website usage data is captured using first and third-party cookies and other
tracking technologies to determine the popularity of products/services and
online activity. We use this information for site optimization, fraud/security
purposes, and advertising. For more information about how Microsoft collects and
uses your data, visit the Microsoft Privacy Statement.

Other cookies may be stored to your computer’s hard drive by external vendors
when this website uses referral programs, sponsored links, or adverts. Such
cookies are used for conversion and referral tracking and typically expire after
30 days, though some may take longer. No personal information is stored, saved,
or collected. We work with a number of third party services to ensure your
shopping experience on Lectricebikes.com is optimal. All relevant third parties
have their own privacy policies. All requests regarding our privacy policy and
personal information stored should be directed to privacy@lectricebikes.com.


DISCLOSURE OF INFORMATION

We disclose personal information in the following circumstances or as otherwise
described in this policy:

 * We disclose personal information with vendors, service providers, and
   consultants that need access to personal information in order to perform
   services for us, such as companies that assist us with web hosting, shipping
   and delivery, payment processing, fraud prevention, customer service, and
   marketing and advertising.

 * If you submit a product review or post content in another public area of our
   Services, we disclose this information publicly on our Services.

 * We may disclose personal information if we believe that disclosure is in
   accordance with, or required by, any applicable law or legal process,
   including lawful requests by public authorities to meet national security or
   law enforcement requirements.

 * We may disclose personal information if we believe that your actions are
   inconsistent with our T&Cs or other user agreements or policies, if we
   believe that you have violated the law, or if we believe it is necessary to
   protect the rights, property, and safety of Lectric eBikes, our users, the
   public, or others.

 * We disclose personal information with our lawyers and other professional
   advisors where necessary to obtain advice or otherwise protect and manage our
   business interests.

 * We may disclose personal information in connection with, or during
   negotiations concerning, any merger, sale of company assets, financing, or
   acquisition of all or a portion of our business by another company.

 * Personal information is disclosed between and among Lectric eBikes, LLC and
   our current and future parents, affiliates, and subsidiaries and other
   companies under common control and ownership.

 * We disclose personal information with your consent or at your direction.

 * We may also disclose aggregated or de-identified information that cannot
   reasonably be used to identify you.


ADVERTISING AND ANALYTICS

We allow others to provide analytics services and serve advertisements on our
behalf across the web and in mobile apps. These entities may use cookies, web
beacons, device identifiers, and other technologies to collect information about
your use of our Services and other websites and applications, including your IP
address, web browser, mobile network information, pages viewed, time spent on
pages, links clicked, and conversion information. This information may be used
by Lectric eBikes and others to, among other things, analyze and track data,
determine the popularity of certain content, deliver advertising and content
targeted towards your interests on our Services and other websites, and better
understand your online activity.

We also work with third parties to serve ads to you as part of customized
campaigns on third-party platforms (such as Facebook and Instagram). As part of
these ad campaigns, we or the third-party platforms may convert information
about you, such as your email address and phone number, into a unique value that
can be matched with a user account on these platforms to allow us to learn about
your interests and serve you advertising that is customized to your interests.
Note that the third-party platforms may offer you choices about whether you see
these types of customized ads.

CHILDREN

Our Services are not designed for children under the age of sixteen (16). If you
have reason to believe that a child has provided personal data to us, please
contact us. If we are aware of any personal information that we have collected
about children, we will take steps to securely remove it from our systems.

LINKS TO OTHER WEBSITES AND THIRD-PARTY CONTENT

We may provide links to third-party websites, services, plug-ins and
applications, such as Facebook, Instagram, Pinterest, TikTok, and Twitter, that
are not operated or controlled by Lectric eBikes. This Privacy Policy does not
apply to such third-party services, and we cannot take responsibility for the
content, privacy policies, or practices of third-party services. We encourage
you to review the privacy policies of any third-party services before providing
any information to or through them.

The Services may offer social sharing features and other integrated tools (such
as the Facebook “Like” or “Share” button, the Twitter “Tweet” button, the
Pinterest “pin,” the Instagram “post” or “story” or to TikTok) which let you
share actions you take on our Services with other media. Your use of such
features enables the sharing of information with your friends or the public,
depending on the settings you establish with the entity that provides the social
sharing feature. For more information about the purpose and scope of data
collection and processing in connection with social sharing features, please
visit the privacy policies of the entities that provide these features.


TRANSFER OF INFORMATION TO THE UNITED STATES AND OTHER COUNTRIES

Lectric eBikes, LLC is headquartered in the United States. We do not warrant or
represent that this Privacy Policy or the Services’ use of your personal
information complies with the laws of every jurisdiction. To provide you with
our Services, we and our service providers may transfer your personal
information to, or store or access it in, jurisdictions that may not provide
levels of data protection that are equivalent to those of your home
jurisdiction. We will take steps to ensure that your personal information
receives an adequate level of protection in the jurisdictions in which we
process it.


YOUR CHOICES

Account Information.

You may update and correct certain account information at any time by logging
into your account on Lectricebikes.com or emailing us at
privacy@Lectricebikes.com.

Location Information.

We collect your precise location information, however, you can stop the
collection of this information at any time by contacting customer service or
emailing privacy@Lectricebikes.com. If you stop our collection of this location
information, some features of our Services may no longer function properly.

Cookies.

Most web browsers are set to accept cookies by default. If you prefer, you can
usually adjust your browser settings to remove or reject browser cookies. Please
note that removing or rejecting cookies could affect the availability and
functionality of our Services.

Communications Preferences.

You may opt out of receiving text messages or promotional emails from Lectric
eBikes by following the instructions in those communications or by managing your
communication preferences in the preference center. If you opt out, we may still
send you non-promotional emails, such as those about your account or our ongoing
business relations.


YOUR RIGHTS UNDER STATE LAW

California.

 * Shine the Light law. Pursuant to California Civil Code Section 1798.83, we
   will not disclose your personal information with third parties for the
   purposes of third-party marketing to you without your prior consent.
 * Do Not Track Signals. We use Shopify to help provide our Website to you. Per
   Shopify’s privacy policy, Shopify does not respond to Do Not Track signals in
   any particular way due to no common understanding of how businesses are to
   interpret and respond to Do Not Track Signals. Therefore, the Website does
   not operate any differently when it receives a Do Not Track signal from your
   internet web browser.
 * WE DO NOT SELL YOUR PERSONAL INFORMATION. If we ever decide to “sell”
   personal information, as that term is defined under the California Consumer
   Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020,
   we will update you via this Privacy Policy and include a link entitled “Do
   Not Sell My Personal Information,” to provide you with an opportunity to opt
   out of the selling of your personal information.
   
 * Sharing of Personal Information. We may “share” your Personal Information
   with trusted third-party service providers. “Share”, under the CCPA, is
   defined as disclosing or providing Personal Information to a third party for
   cross-context behavioral advertising (i.e. the targeting of advertising
   across third party websites). For information on how you can opt-out of such
   sharing, please see the following options:
    * Google Analytics: https://tools.google.com/dlpage/gaoptout
    * Facebook Pixel: https://accountscenter.facebook.com/ad_preferences

Your Consumer Rights.

Some state laws in the United States provide consumers with additional rights
with respect to their personal information (also known as “personal data”), as
those terms are defined under those applicable state laws. Such state laws may
include, but are not limited to, the California Consumer Privacy Act of 2018
(the “CCPA”) as amended by the California Privacy Rights Act of 2020, the
Colorado Privacy Act (“CPA”) and the Virginia Consumer Data Protection Act
("VCDPA"). Any personal information we collect is collected for the commercial
purpose of effectively providing our services to you, as well as enabling you to
learn more about, and benefit from, our services.



 1. Access. You have the right to request that we disclose certain information
    to you about our collection, use and disclosure of your personal information
    over the past twelve (12) months. Any disclosures we provide will only cover
    the 12-month period preceding the receipt of your request. The response we
    provide will also explain the reasons we cannot comply with a request, if
    applicable.
 2. Correction. You can correct what personal data our Services collect by
    accessing your account directly, or by contacting us to request that we
    correct or rectify any personal data that you have provided to us.
 3. Limit Use and Disclosure of Sensitive Personal Information. If we collect
    any sensitive personal information, you have the right to request that we
    limit the use of the sensitive personal information to that use which is
    necessary to perform the services or provide the goods reasonably expected
    by an average consumer who requests those goods or services.
 4. Portability.  Upon request and when possible, we can provide you with copies
    of your personal information.  When such a request cannot be honored, we
    will advise you accordingly.  You can then choose to exercise any other
    rights under this Policy.
 5. Deletion.  You have the right to request that we delete any of your personal
    information, subject to certain exceptions. Once we receive and confirm your
    verifiable consumer request, we will delete (and direct our service
    providers to delete) your personal information from our records, unless an
    exception applies.  Where applicable, we will ensure such changes are
    disclosed with trusted third parties.
 6. Opt-out of Processing. You have the right to request that we do not sell
    your personal information, use your personal information for Targeted
    Advertising, or use your personal information for profiling. Where
    applicable, we will ensure such changes are disclosed with trusted third
    parties.
 7. Non-Discrimination. If a data subject exercises his or her rights under
    applicable state law, including but not limited to the CCPA, CPA, and VCDPA,
    we shall not discriminate against that data subject by denying our goods or
    services, charging different prices or rates to similarly situated
    consumers, providing a different level or quality of our goods or services,
    or taking any other adverse action.
 8. Exercising your rights. If you are a data subject that has rights under
    applicable state law, including but not limited to the CCPA, CPA, and VCDPA,
    who chooses to exercise the rights listed above, you can:
    
    1. Submit a request via email at privacy@lectricebikes.com; or
    2. Call us at 1 888-601-3678 to submit your request.

Only you, or someone legally authorized to act on your behalf, may make a
request related to your personal information.  If an authorized agent makes a
request on your behalf, we may require proof that you gave the agent permission
to submit the request.   

Responding to Your Request. Upon receiving your request, we will confirm receipt
of your request by sending you an email confirming receipt. To help protect your
privacy and maintain security, we may take steps to verify your identity before
granting you access to the personal information. In some instances, such as a
request to delete personal information, we may first separately confirm that you
would like for us to in fact delete your personal information before acting on
your request.

We will respond to your request within forty-five (45) days. If we require more
time, we will inform you of the reason and extension period in writing.

In some cases, our ability to uphold these rights for you may depend upon our
obligations to process personal information for security, safety, fraud
prevention reasons, compliance with regulatory or legal requirements, or because
processing is necessary to deliver the services you have requested. Where this
is the case, we will inform you of specific details in response to your request.
Disclosure of Personal Information Categories.

In the preceding 12 months, we have collected certain categories of personal
information. For details about the precise data points we collect and the
categories of sources of such collection, please see the Collection of
Information section above. We collect personal information for the business and
commercial purposes described in the Use of Information section above. In the
preceding 12 months, we have disclosed the following categories of personal
information for business purposes to the following categories of recipients:

Category of Personal Information

Categories of Recipients

Identifiers

Internet service providers, payment processing companies, data analytics
providers, fraud prevention companies, fulfillment partners, email marketing
companies, advertising networks

Commercial information

Internet service providers, fulfillment partners, payment processing companies,
fraud prevention companies, and email marketing companies, advertising networks

Geolocation Data

Internet service providers, fulfillment partners, fraud prevention companies,
and email marketing companies, advertising networks

Internet or Other Electronic Network Activity Information

Internet service providers, data analytics providers, email marketing companies,
and fraud prevention companies

Inferences

Internet service providers, data analytics providers, advertising networks, and
fraud prevention partners.

Audio and Visual Information

Internet service providers, advertising networks, data analytics providers, and
fraud prevention partners.

Personal Information Described in Section 1798.80(e) of the California Civil
Code

Internet service providers, fulfillment partners, and fraud prevention companies

 

CONTACT US

If you have any questions, comments, or concerns about this Privacy Policy or
our privacy practices, please contact us at privacy@lectricebikes.com




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