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CONVERSATIONS: ERIC LINXWILER, SVP RETAIL SOLUTIONS, TRADEBEYOND

 * byThe Interline
 * July 13, 2023
 * 6 minute read

We talk to TradeBeyond's Senior Vice President of Retail Solutions about the
evolving role of PLM in the fashion industry and how TradeBeyond is forging the
way in supply chain digitalization and sustainability.

Released in the definitive instalment in fashion’s longest-running dedicated PLM
Report, this executive interview is one of a nine-part series that sees The
Interline quiz executives from major companies on the evolution of product
lifecycle management, and ask their opinions on what the future holds for what
has long been sold as the core of the fashion technology ecosystem, and the
heart of design, development, and supply chain processes.

For more on product lifecycle management in fashion, download the full PLM
Report 2023 completely free of charge and ungated.

--------------------------------------------------------------------------------

KEY TAKEAWAYS:

 * Leading organizations recognize that the only path to more agility,
   resiliency, and transparency within their supply chain is to embrace a
   multi-enterprise collaboration network approach to gaining broader
   visibility.
 * Sourcing more sustainable, independently labeled raw materials has become a
   strategic choice for leading brands, retailers, and manufacturers seeking to
   reduce the environmental footprint of their products and reduce exposure to
   environmental and social risks within the supply chain.
 * CBX PLM is part of an extended supply chain management platform designed
   exclusively for retailers, brands and trading companies that are seeking a
   composable, multi-enterprise collaboration network that extends well beyond
   traditional product development, materials management and supplier
   collaboration.
 * TradeBeyond is constantly evolving its core platform to respond to the
   demands of the market and establishing key strategic partnerships with
   industry players to push data into the CBX PLM application that is related to
   supply chain partner performance, capacity, and governance.

THE PLACES SOFTWARE BEGINS AND ENDS ARE CONSTANTLY CHANGING AS MARKET DEMANDS
SHIFT, NEW INNOVATIONS EMERGE, AND FRESH CAPABILITIES AND INTEGRATIONS ARE
ADDED. CAN YOU TELL US WHAT PLM MEANS TO TRADEBEYOND, AND HOW YOU BELIEVE THAT
DEFINITION HAS EVOLVED OVER THE LAST FEW YEARS?

Product Lifecycle Management (PLM) means different things to different people.
In the world of fashion, PLM installations have been (and still are) used by
retailers and brands predominantly for management of product development – e.g.,
capturing product specifications (techpack), collaborating, reviewing and
tracking product assortments/lines, reviewing and approving samples, etc. At
TradeBeyond (as our name implies) we feel product development is crucial but
still only part of the extended supply chain that retailers and brands must get
better at in order to compete in delivering products to market faster, at the
right price and quality, and more than ever delivering products that are
sustainable and socially responsible.

Today, the visionary leaders in the space are expecting more from their PLM
systems and this creates opportunity for innovation to support growth. The CBX
PLM is part of an extended supply chain management platform designed exclusively
for Retailers, Brands and Trading Companies that are seeking a composable,
multi-enterprise collaboration network that extends well beyond traditional
product development, materials management and supplier collaboration. The CBX
footprint covers the full breadth of requirements needed to realize true
extended supply chain optimization and automation from Product Concept to
Delivery. More importantly, we see the CBX PLM as an enabler for the enterprise
to open visibility to the further points upstream and downstream. We believe the
PLM system should be the control tower that uses data from within as well as
from an interconnected community to drive real-time decision execution to
increase speed while adhering to corporate and globally responsible outcomes.

WHAT ARE THE BIG CHANGES YOU’VE SEEN IN EFFORTS FOR SUPPLY CHAIN DIGITALIZATION
OVER THE LAST TWELVE MONTHS? WHAT’S DRIVING THAT DESIRE FOR GREATER KNOWLEDGE,
CONTROL, AND COLLABORATION? AND HOW ARE BRANDS AND THEIR PARTNERS APPROACHING
IT?

Supply chains are extremely complex and realizing supply chain digitalization
end to end is a daunting journey. This said, the leading organizations recognize
that the only path to more agility, resiliency, and transparency within their
supply chain is to move beyond what the enterprise-centric Supply Chain
Management (SCM) system can deliver and instead embrace a multi-enterprise
collaboration network approach to gaining broader visibility. Supply chain
operations include so much more than simply off loading, cross docking and
delivering. Best in class supply chain leaders understand they need to see much
further upstream, midstream and downstream in order to make better decisions. To
do this there must be connections to partners, networks and applications that
sit outside the four walls of their organizations. The CBX PLM is constructed to
be open to receiving and exporting data among any number of systems and
transaction networks, connecting the people, processes and systems that make up
a comprehensive connected cloud community.

BOTH EXISTING AND UPCOMING ESG REGULATIONS ARE GOING TO HAVE PROFOUND
IMPLICATIONS FOR HOW RETAILERS, BRANDS AND MANUFACTURERS OPERATE. WHAT
ASSISTANCE CAN CUSTOMERS EXPECT FROM PLM? HOW CAN HAVING PRODUCT DATA
CENTRALISED AND INTEGRATED HELP USERS TO COMPLY WITH THE LETTER AND THE SPIRIT
OF THE LAW?

To adhere to the global legislation and import constraints put on retailers and
brands today, it is no longer enough to rely on the PLM only as the central
repository for product data. Today, Customs and Border Protection agencies
around the world can withhold the release of merchandise until digital
documentation can be presented which clearly illustrates all the supply chain
entities that are connected to a specific purchase order. This is only possible
if your PLM is capable of being the system of record for all actors in your
supply chain as well as being your purchase order follow up tool and your
central product data repository. Assuming these capabilities exist on a single
end to end platform such as CBX PLM, only then can you produce a digital Chain
of Custody on demand when challenged.

DELOITTE CONDUCTED A SURVEY LAST SUMMER THAT GAVE RISE TO THE INESCAPABLE
CONCLUSION THAT SUSTAINABILITY IS A “BUSINESS IMPERATIVE” RATHER THAN JUST A
COMPLIANCE EXERCISE. THINKING BEYOND REGULATIONS, HOW CAN PLM – AND SPECIFICALLY
YOUR PLATFORM – ENABLE USERS TO START DIFFERENTIATING THEMSELVES THROUGH THEIR
ENVIRONMENTAL AND HUMANITARIAN ACTIONS, AND TO MAKE SUSTAINABILITY A CORNERSTONE
OF THEIR BUSINESS?

Yes, the market narrative is no longer “when” but rather “we need to act now.”
Our existing Customers and new brand partner opportunities are coming to us now
on a daily basis and asking what more in the CBX PLM can be mobilized to assist
in addressing imperative sustainability initiatives. For example, using the
Supplier Engagement Management cross modular messaging tool – CBX users go far
beyond old hack score cards and dashboards. The CBX PLM is used as a campaign
and collaboration platform on which the brand and supply chain partners are in
dynamic communication working to joint improvement plans for ensuring
transparency and adherence to human rights standards. CBX PLM serves as the
conduit to align the Brand’s comparative values and behaviours directly with the
supply chain partner’s commitments.

BEYOND THE BENEFITS OF CORE PRODUCT DATA, PLM PLATFORMS ARE NOW EVOLVING RAPIDLY
TO SUPPORT OTHER PROCESSES AND UNLOCK NEW WAYS OF WORKING. HOW IS TRADEBEYOND
APPROACHING ITS OWN INNOVATION ROADMAP TO RESPOND TO WHAT THE MARKET WANTS
TODAY, AND WHAT IT MIGHT NEED TOMORROW?

Just as our name now implies, TradeBeyond is in constant motion when it comes to
evolving our core platform to respond to the demands of the market. We also
believe that we do not have all the best answers nor solutions native to the CBX
PLM application. As such, we have been hyper aggressive this past year in
establishing key strategic partnerships with industry players such as Worldly
and leading testing and inspection companies that push data into the CBX PLM
application that is related to supply chain partner performance, capacity and
governance; all of which ties back directly to the core product data already
developed and housed in CBX.

HOW DO YOU SEE PLM’S ROLE IN THE FASHION TECHNOLOGY ECOSYSTEM EVOLVING IN THE
NEAR FUTURE? HOW CAN IT BEST SUPPORT FASHION’S ONGOING DIGITAL TRANSFORMATION?

Sourcing more sustainable, independently labelled raw materials has become a
strategic choice for leading brands, retailers, and manufacturers seeking to
reduce the environmental footprint of their products and reduce exposure to
environmental and social risks within the supply chain. At TradeBeyond we are
taking on more projects that require deep dives into raw material management
strategies and execution; brands are expecting now that a tier one PLM can help
to support their needs in this area or otherwise be able to integrate with and
work closely with niche partners in this space enabling a single view of
actionable data.

THE INTERLINE

Stories from the fold between fashion and technology, told by industry experts.

THE INTERLINE PODCAST

 * THE INTERLINE PODCAST: SNEAKERS, SUSTAINABILITY & THE SECONDARY MARKET

 * THE INTERLINE PODCAST: WHAT WILL DIGITAL DELIVER IN 2023?

 * STAYING CURIOUS AS 2022 COMES TO AN END

 * THE INTERLINE PODCAST: MANAGING METAVERSE EXPECTATIONS

TECH ANALYSIS & NEWS

 * VOGUE EDITOR AND A-LIST STYLISTS SELECT DIGITALLY-DESIGNED HOODIE BY
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    * July 14, 2023

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    * July 7, 2023

 * COATS DIGITAL SHORTLISTED FOR NINE ACCOLADES AT THE SAAS AWARDS 2023  
   
    * July 6, 2023

 * TRACEABILITY SOLUTION AWARE™ WINS AVANTEX FASHION PITCH GRAND PRIZE 2023 
   
    * July 6, 2023

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