www.amazon.com.au
Open in
urlscan Pro
2a02:26f0:3500:885::211a
Public Scan
Submitted URL: http://link.mail.beehiiv.com/ss/c/yiONRMacLL-aSs_yJk8BDZO1zAHrQoYqsYmV1CS-fyXxwZgWthA63R2VunsnDUqVZldW6QsQNkSVbX1sqlz5q1FciGQ...
Effective URL: https://www.amazon.com.au/Box-Shipping-Container-Smaller-Economy/dp/0691136408?&_encoding=UTF8&tag=incodocs-22&linkCode=ur...
Submission: On August 11 via api from GB — Scanned from GB
Effective URL: https://www.amazon.com.au/Box-Shipping-Container-Smaller-Economy/dp/0691136408?&_encoding=UTF8&tag=incodocs-22&linkCode=ur...
Submission: On August 11 via api from GB — Scanned from GB
Form analysis 5 forms found in the DOM
Name: site-search — GET /s/ref=nb_sb_noss
<form id="nav-search-bar-form" accept-charset="utf-8" action="/s/ref=nb_sb_noss" class="nav-searchbar nav-progressive-attribute" method="GET" name="site-search" role="search">
<div class="nav-left">
<div id="nav-search-dropdown-card">
<div class="nav-search-scope nav-sprite">
<div class="nav-search-facade" data-value="search-alias=aps">
<span id="nav-search-label-id" class="nav-search-label nav-progressive-content" style="width: auto;">Books</span>
<i class="nav-icon"></i>
</div>
<label id="searchDropdownDescription" for="searchDropdownBox" class="nav-progressive-attribute" style="display:none">Select the department you want to search in</label>
<select aria-describedby="searchDropdownDescription" class="nav-search-dropdown searchSelect nav-progressive-attrubute nav-progressive-search-dropdown" data-nav-digest="j16vvnVu6gYw9CwM+tJgqLfC0Qo=" data-nav-selected="10"
id="searchDropdownBox" name="url" style="display: block; top: 2.5px;" tabindex="0" title="Search in">
<option value="search-alias=aps">All Departments</option>
<option value="search-alias=alexa-skills">Alexa Skills</option>
<option value="search-alias=amazon-devices">Amazon Devices</option>
<option value="search-alias=amazon-global-store">Amazon Global Store</option>
<option value="search-alias=warehouse-deals">Amazon Warehouse</option>
<option value="search-alias=mobile-apps">Apps & Games</option>
<option value="search-alias=audible">Audible Audiobooks</option>
<option value="search-alias=automotive">Automotive</option>
<option value="search-alias=baby">Baby</option>
<option value="search-alias=beauty">Beauty</option>
<option selected="selected" current="parent" value="search-alias=stripbooks">Books</option>
<option value="search-alias=popular">CDs & Vinyl</option>
<option value="search-alias=fashion">Clothing, Shoes & Accessories</option>
<option value="search-alias=fashion-womens"> Women</option>
<option value="search-alias=fashion-mens"> Men</option>
<option value="search-alias=fashion-girls"> Girls</option>
<option value="search-alias=fashion-boys"> Boys</option>
<option value="search-alias=fashion-baby"> Baby</option>
<option value="search-alias=computers">Computer & Accessories</option>
<option value="search-alias=electronics">Electronics</option>
<option value="search-alias=garden">Garden</option>
<option value="search-alias=gift-cards">Gift Cards</option>
<option value="search-alias=hpc">Health, Household & Personal Care</option>
<option value="search-alias=home">Home</option>
<option value="search-alias=home-improvement">Home Improvement</option>
<option value="search-alias=digital-text">Kindle Store</option>
<option value="search-alias=kitchen">Kitchen & Dining</option>
<option value="search-alias=fashion-luggage">Luggage & Travel Gear</option>
<option value="search-alias=movies-tv">Movies & TV</option>
<option value="search-alias=mi">Musical Instruments</option>
<option value="search-alias=grocery">Pantry Food & Drinks</option>
<option value="search-alias=pets">Pet Supplies</option>
<option value="search-alias=luxury-beauty">Premium Beauty</option>
<option value="search-alias=instant-video">Prime Video</option>
<option value="search-alias=software">Software</option>
<option value="search-alias=sporting">Sports, Fitness & Outdoors</option>
<option value="search-alias=office-products">Stationery & Office Products</option>
<option value="search-alias=specialty-aps-sns">Subscribe & Save</option>
<option value="search-alias=toys">Toys & Games</option>
<option value="search-alias=videogames">Video Games</option>
<option value="search-alias=alcohol">Wine, Beer & Spirits</option>
</select>
</div>
</div>
</div>
<div class="nav-fill">
<div class="nav-search-field ">
<label for="twotabsearchtextbox" style="display: none;">Search Amazon.com.au</label>
<input type="text" id="twotabsearchtextbox" value="" name="field-keywords" autocomplete="off" placeholder="Search Amazon.com.au" class="nav-input nav-progressive-attribute" dir="auto" tabindex="0" aria-label="Search Amazon.com.au"
spellcheck="false">
</div>
<div id="nav-iss-attach"></div>
</div>
<div class="nav-right">
<div class="nav-search-submit nav-sprite">
<span id="nav-search-submit-text" class="nav-search-submit-text nav-sprite nav-progressive-attribute" aria-label="Go">
<input id="nav-search-submit-button" type="submit" class="nav-input nav-progressive-attribute" value="Go" tabindex="0">
</span>
</div>
</div>
</form>POST /gp/product/handle-buy-box/ref=dp_start-bbf_1_glance
<form method="post" id="addToCart" action="/gp/product/handle-buy-box/ref=dp_start-bbf_1_glance" class="a-content" autocomplete="off">
<input type="hidden" name="CSRF" value="g0r1eFASeEQGqqXW/yBeZDNkBFBOQCJoHEHTwF8v3v2qAAAADAAAAABk1d5jcmF3AAAAABVX8CwXqz4nuL9RKX///w=="> <input type="hidden" id="anti-csrftoken-a2z" name="anti-csrftoken-a2z"
value="gzzP633CFS8UE6/n6leH1K2lRbO4OmQNoac9RmdAJEXNAAAADAAAAABk1d5jcmF3AAAAABVX8CwXqz4nuL9RKf///w==">
<input type="hidden" id="offerListingID" name="offerListingID" value="">
<input type="hidden" id="session-id" name="session-id" value="355-1882565-9067061">
<input type="hidden" id="ASIN" name="ASIN" value="0691136408">
<input type="hidden" id="isMerchantExclusive" name="isMerchantExclusive" value="0">
<input type="hidden" id="merchantID" name="merchantID" value="">
<input type="hidden" id="isAddon" name="isAddon" value="0">
<input type="hidden" id="nodeID" name="nodeID" value="">
<input type="hidden" id="sellingCustomerID" name="sellingCustomerID" value="">
<input type="hidden" id="qid" name="qid" value="">
<input type="hidden" id="sr" name="sr" value="">
<input type="hidden" id="storeID" name="storeID" value="">
<input type="hidden" id="tagActionCode" name="tagActionCode" value="">
<input type="hidden" id="viewID" name="viewID" value="glance">
<input type="hidden" id="rebateId" name="rebateId" value="">
<input type="hidden" id="ctaDeviceType" name="ctaDeviceType" value="desktop">
<input type="hidden" id="ctaPageType" name="ctaPageType" value="detail">
<input type="hidden" id="usePrimeHandler" name="usePrimeHandler" value="0">
<input type="hidden" id="smokeTestEnabled" name="smokeTestEnabled" value="true">
<input type="hidden" id="rsid" name="rsid" value="355-1882565-9067061">
<input type="hidden" id="sourceCustomerOrgListID" name="sourceCustomerOrgListID" value="">
<input type="hidden" id="sourceCustomerOrgListItemID" name="sourceCustomerOrgListItemID" value="">
<input type="hidden" name="wlPopCommand" value="">
<div id="outOfStock" class="a-box">
<div class="a-box-inner">
<div class="a-section a-spacing-small a-text-center"> <span class="a-color-price a-text-bold">Currently unavailable.</span> <br>We don't know when or if this item will be back in stock. <span class="a-declarative"
data-action="dpContextualIngressPt" data-csa-c-type="widget" data-csa-c-func-deps="aui-da-dpContextualIngressPt" data-dpcontextualingresspt="{}" data-csa-c-id="usndhj-lan5f-jmbxrg-b7e38b"> <a class="a-link-normal" href="#"> <div class="a-row a-spacing-small"> <div class="a-column a-span12 a-text-left"> <div id="contextualIngressPt">
<div id="contextualIngressPtPin"></div>
<span id="contextualIngressPtLabel" class="cip-a-size-small">
<div id="contextualIngressPtLabel_deliveryShortLine"><span>Deliver to </span><span>United Kingdom</span></div>
</span>
</div>
</div> </div> </a> </span> </div>
<hr aria-hidden="true" class="a-spacing-base a-divider-normal">
<script>
function atwlEarlyClick(e) {
e.preventDefault();
if (window.atwlLoaded) {
return; //if JS is loaded then we can ignore the early click case
}
var ADD_TO_LIST_FROM_DETAIL_PAGE_VENDOR_ID = "website.wishlist.detail.add.earlyclick";
var paramMap = {
"asin": "0691136408",
"vendorId": ADD_TO_LIST_FROM_DETAIL_PAGE_VENDOR_ID,
"isAjax": "false"
}
var url = "/hz/wishlist/additemtolist?ie=UTF8";
for (var param in paramMap) {
url += "&" + param + "=" + paramMap[param];
}
var xhr = new XMLHttpRequest();
xhr.open("POST", url, false);
xhr.setRequestHeader("anti-csrftoken-a2z", "g/b5A40M0Gi8m9iEprWfOtcQ5qsZ1ptNQgSq+wO3ZXT9AAAAAQAAAABk1d5jcmF3AAAAAHuL9oHQYR32uqP6iUf8pA==");
xhr.onload = function() {
window.location = xhr.responseURL; //Needed to force a redirect; not supported on IE!
}
xhr.send();
}
</script>
<div id="wishlistButtonStack" class="a-button-stack">
<script>
'use strict';
P.when('A').execute(function(A) {
A.declarative('atwlDropdownClickDeclarative', 'click', function(e) {
window.wlArrowEv = e;
e.$event.preventDefault();
(function() {
if (window.P && window.atwlLoaded) {
window.P.when('A').execute(function(A) {
A.trigger('wl-drop-down', window.wlArrowEv);
})
return;
}
window.atwlEc = true;
var b = document.getElementById('add-to-wishlist-button-group');
var s = document.getElementById('atwl-dd-spinner-holder');
if (!(s && b)) {
return;
}
s.classList.remove('a-hidden');
s.style.position = 'absolute';
s.style.width = b.clientWidth + 'px';
s.style.zIndex = 1;
return;
})();
return false;
});
});
</script>
<div id="add-to-wishlist-button-group" data-csa-c-func-deps="aui-da-a-button-group" data-csa-c-type="widget" data-csa-interaction-events="click" data-hover="<!-- If PartialItemStateWeblab is true then, showing different Add-to-wish-list tool-tip message which is consistent with Add-to-Cart tool tip message. -->
To Add to Wish List, choose from options to the left" class="a-button-group a-declarative a-spacing-none" data-action="a-button-group" role="radiogroup" data-csa-c-id="493d8k-x0dpyd-mim8uo-uya0ku"> <span id="wishListMainButton"
class="a-button a-button-groupfirst a-spacing-none a-button-base a-declarative" role="radio" data-action="add-wishlist-declarative" aria-posinset="1" aria-setsize="1"><span class="a-button-inner"><a href="https://www.amazon.com.au/ap/signin?openid.return_to=https%3A%2F%2Fwww.amazon.com.au%2Fgp%2Faw%2Fd%2F0691136408&openid.identity=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0%2Fidentifier_select&openid.assoc_handle=auflex&openid.mode=checkid_setup&openid.claimed_id=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0%2Fidentifier_select&openid.ns=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0&" name="submit.add-to-registry.wishlist.unrecognized" title="Add to Wish List" data-hover="<!-- If PartialItemStateWeblab is true then, showing different Add-to-wish-list tool-tip message which is consistent with Add-to-Cart tool tip message. -->
To Add to Wish List, choose from options to the left" class="a-button-text a-text-left"> Add to Wish List </a></span></span> </div>
<div id="atwl-inline-spinner" class="a-section a-hidden">
<div class="a-spinner-wrapper"><span class="a-spinner a-spinner-medium"></span></div>
</div>
<div id="atwl-inline" class="a-section a-spacing-none a-hidden">
<div class="a-row a-text-ellipsis">
<div id="atwl-inline-sucess-msg" class="a-box a-alert-inline a-alert-inline-success" aria-live="polite" aria-atomic="true">
<div class="a-box-inner a-alert-container"><i class="a-icon a-icon-alert"></i>
<div class="a-alert-content"> <span class="a-size-base" role="alert"> Added to </span> </div>
</div>
</div> <a id="atwl-inline-link" class="a-link-normal" href="/gp/registry/wishlist/"> <span id="atwl-inline-link-text" class="a-size-base" role="alert"> </span> </a>
</div>
</div>
<div id="atwl-inline-error" class="a-section a-hidden">
<div class="a-box a-alert-inline a-alert-inline-error" role="alert">
<div class="a-box-inner a-alert-container"><i class="a-icon a-icon-alert"></i>
<div class="a-alert-content"> <span id="atwl-inline-error-msg" class="a-size-base" role="alert"> Unable to add item to Wish List. Please try again. </span> </div>
</div>
</div>
</div>
<div id="atwl-dd-spinner-holder" class="a-section a-hidden">
<div class="a-row a-dropdown">
<div class="a-section a-popover-wrapper">
<div class="a-section a-text-center a-popover-inner">
<div class="a-box a-popover-loading">
<div class="a-box-inner"> </div>
</div>
</div>
</div>
</div>
</div>
<div id="atwl-dd-error-holder" class="a-section a-hidden">
<div class="a-section a-dropdown">
<div class="a-section a-popover-wrapper">
<div class="a-section a-spacing-base a-padding-base a-text-left a-popover-inner">
<h3 class="a-color-error"> Sorry, there was a problem. </h3> <span> There was an error retrieving your Wish Lists. Please try again. </span>
</div>
</div>
</div>
</div>
<div id="atwl-dd-unavail-holder" class="a-section a-hidden">
<div class="a-section a-dropdown">
<div class="a-section a-popover-wrapper">
<div class="a-section a-spacing-base a-padding-base a-text-left a-popover-inner">
<h3 class="a-color-error"> Sorry, there was a problem. </h3> <span> List unavailable. </span>
</div>
</div>
</div>
</div>
<script type="a-state" data-a-state="{"key":"atwl"}">
{"showInlineLink":false,"hzPopover":true,"wishlistButtonId":"add-to-wishlist-button","dropDownHtml":"","inlineJsFix":true,"wishlistButtonSubmitId":"add-to-wishlist-button-submit","maxAjaxFailureCount":"3","asin":"0691136408"}</script>
</div>
<script type="a-state" data-a-state="{"key":"popoverState"}">{"formId":"addToCart","showWishListDropDown":false,"wishlistPopoverWidth":206,"isAddToWishListDropDownAuiEnabled":true,"showPopover":false}</script>
<script type="text/javascript">
(function(f) {
var _np = (window.P._namespace("GiftingDetailPageTemplates"));
if (_np.guardFatal) {
_np.guardFatal(f)(_np);
} else {
f(_np);
}
}(function(P) {
'use strict';
window.P.now('atwl-ready').execute(function(atwlModule) {
var isRegistered = (typeof atwlModule !== 'undefined');
if (!isRegistered) {
window.P.register('atwl-ready');
}
});
}));
</script>
<div class="aok-hidden" data-amazon-lists-csrf-token="g/b5A40M0Gi8m9iEprWfOtcQ5qsZ1ptNQgSq+wO3ZXT9AAAAAQAAAABk1d5jcmF3AAAAAHuL9oHQYR32uqP6iUf8pA=="></div>
<script type="text/javascript">
(function(f) {
var _np = (window.P._namespace("list-CF-register-js"));
if (_np.guardFatal) {
_np.guardFatal(f)(_np);
} else {
f(_np);
}
}(function(P) {
"use strict";
window.P.now('atwl-cf').execute(function(module) {
var isRegistered = (typeof module !== 'undefined');
if (!isRegistered) {
window.P.register('atwl-cf');
}
});
}));
</script>
<script type="a-state" data-a-state="{"key":"atbrState"}">{"vendorId":"website.huc.shoveler","sessionId":"355-1882565-9067061","hasBabyReg":false,"dpxCodeMigration":"true","token":""}</script>
<div id="add-to-baby-button-group" class="a-section a-spacing-top-small add-to-baby-button-spacing-bottom"> <span class="a-declarative" data-action="dpx-add-to-baby-registry-action" data-csa-c-type="widget"
data-csa-c-func-deps="aui-da-dpx-add-to-baby-registry-action" data-dpx-add-to-baby-registry-action="{}" data-csa-c-id="1jfn94-3510sf-hlnfqd-x8w2vb"> <span class="a-button a-button-base registry-button-width" id="a-autoid-0"><span
class="a-button-inner"><button id="add-to-baby-registry-button" title="Add to Baby Wishlist" data-hover="To Add to Baby Wishlist, choose from options to the left" class="a-button-text a-text-left" type="button"> Add to Baby Wishlist
</button></span></span> </span> </div> <input type="hidden" name="" value="true" id="is-fully-selected-baby-reg"> <span class="a-declarative" data-action="br_dp_post_atbr_close" data-csa-c-type="widget"
data-csa-c-func-deps="aui-da-br_dp_post_atbr_close" data-br_dp_post_atbr_close="{}" data-csa-c-id="60pu85-h44bsv-n5qtx4-ewljrf">
<div id="br-dp-post-atbr-light-box" class="br-dp-post-atbr-light-box a-hidden"></div>
</span>
<div id="br-dp-post-atbr-container" class="a-section br-dp-post-atbr-container">
<div id="dp-br-post-atbr-layout" class="a-section a-spacing-none dp-br-post-atbr-layout">
<div id="dp-br-post-atbr-header" class="a-section a-spacing-none dp-br-post-atbr-header">
<div id="dp-br-post-atbr-header-content" class="dp-br-post-atbr-header-content">
<div id="dp-br-post-atbr-header-checklist-text-circle" class="dp-br-post-atbr-header-checklist-text-circle a-hidden">
<div id="dp-br-post-atbr-header-checklist-pie" class="pie-wrapper progress-0">
<span id="dp-br-post-atbr-header-checklist-percent" class="label"> 0<span class="smaller">%</span> </span>
<div class="pie">
<div class="left-side half-circle"></div>
<div class="right-side half-circle"></div>
</div>
<div class="shadow">
</div>
</div>
</div>
<div id="dp-br-post-atbr-header-text" class="dp-br-post-atbr-header-text">
<span id="dp-br-post-atbr-header-checklist-text" class="dp-br-post-atbr-header-checklist-text">
<a id="dp-br-post-atbr-header-checklist-link" class="a-color-base a-link-normal" href="#"> Go to checklist </a> </span>
<span id="dp-br-post-atbr-header-registry" class="dp-br-post-atbr-header-registry">
<a id="dp-br-post-atbr-header-registry-link" class="a-color-base a-link-normal" href="#"> Go to Baby Wishlist </a> </span>
<span class="a-declarative" data-action="br_dp_post_atbr_close" data-csa-c-type="widget" data-csa-c-func-deps="aui-da-br_dp_post_atbr_close" data-br_dp_post_atbr_close="{}" data-csa-c-id="6e6ztx-irtu4j-svuu0p-pybhg5">
<a href="javascript:void(0)" class="close"></a>
</span>
</div>
</div>
</div>
<div id="br-dp-post-atbr-status" class="a-section a-spacing-none br-dp-post-atbr-status">
<div class="a-row">
<div id="br-dp-post-atbr-status-left" class="a-column a-span12 br-dp-post-atbr-status-left">
<div id="br-dp-post-atbr-status-add-to-registry" class="br-dp-post-atbr-status-add-to-registry">
<img alt="" src="https://images-na.ssl-images-amazon.com/images/G/01/x-locale/common/transparent-pixel._V192234675_.gif" class="br-dp-post-atbr-status-add-to-registry-image" id="br-dp-post-atbr-status-add-to-registry-item-img">
<div id="br-dp-post-atbr-status-add-to-registry-success" class="br-dp-post-atbr-status-add-to-registry-success a-hidden">
<div class="a-box a-alert-inline a-alert-inline-success br-dp-post-atbr-status-add-to-registry-success-text" aria-live="polite" aria-atomic="true">
<div class="a-box-inner a-alert-container"><i class="a-icon a-icon-alert"></i>
<div class="a-alert-content"> <span> Added to Baby Wishlist </span> </div>
</div>
</div>
</div>
<div id="br-dp-post-atbr-status-add-to-registry-dup" class="br-dp-post-atbr-status-add-to-registry-dup a-hidden">
<i id="br-dp-post-atbr-status-add-to-registry-dup-icon" class="a-icon a-icon-warning a-icon-small br-dp-post-atbr-status-add-to-registry-dup-icon" role="presentation"></i> <span> Item is already in your registry </span>
</div>
</div>
<div id="br-dp-post-atbr-status-add-to-registry-request-line" class="br-dp-post-atbr-status-add-to-registry-request-line">
<span id="br-dp-post-atbr-status-add-to-registry-request-text" class="br-dp-post-atbr-status-add-to-registry-request-text"> Requested: </span>
<span id="br-dp-post-atbr-status-add-to-registry-request" class="br-dp-post-atbr-status-add-to-registry-request">
<span class="a-declarative" data-action="br_dp_post_atbr_manage_request_quantity_item_action" data-csa-c-type="widget" data-csa-c-func-deps="aui-da-br_dp_post_atbr_manage_request_quantity_item_action"
data-br_dp_post_atbr_manage_request_quantity_item_action="{}" data-csa-c-id="uim0r2-wcjerb-qsul8r-ogz5nr"> <span class="a-dropdown-container"><select name="br-dp-post-atbr-header-registry-request" autocomplete="off"
id="br-dp-post-atbr-header-registry-request" tabindex="0" data-action="a-dropdown-select" class="a-native-dropdown a-declarative">
<option class="a-prompt" value="">1</option>
<option value="1">1</option>
<option value="2">2</option>
<option value="3">3</option>
<option value="4">4</option>
<option value="5">5</option>
<option value="6">6</option>
<option value="7">7</option>
<option value="8">8</option>
<option value="9">9</option>
<option value="10">10</option>
</select><span tabindex="-1" class="a-button a-button-dropdown" aria-hidden="true" id="a-autoid-1" style="min-width: 0%;"><span class="a-button-inner"><span class="a-button-text a-declarative"
data-csa-c-func-deps="aui-da-a-dropdown-button" data-csa-c-type="widget" data-csa-interaction-events="click" data-action="a-dropdown-button" aria-hidden="true" id="a-autoid-1-announce"
data-csa-c-id="8hzwwb-ssuw5e-xrvoe-823os5"><span class="a-dropdown-prompt">1</span></span><i class="a-icon a-icon-dropdown"></i></span></span></span> </span> </span>
</div>
</div>
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FOLLOW THE AUTHOR
Marc Levinson
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THE BOX: HOW THE SHIPPING CONTAINER MADE THE WORLD SMALLER AND THE WORLD ECONOMY
BIGGER PAPERBACK – 15 JANUARY 2008
by Marc Levinson (Author)
4.3 4.3 out of 5 stars 523 ratings
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In April 1956, a refitted oil tanker carried fifty-eight shipping containers
from Newark to Houston. From that modest beginning, container shipping developed
into a huge industry that made the boom in global trade possible. The Box tells
the dramatic story of the container's creation, the decade of struggle before it
was widely adopted, and the sweeping economic consequences of the sharp fall in
transportation costs that containerization brought about.
Published on the fiftieth anniversary of the first container voyage, this is the
first comprehensive history of the shipping container. It recounts how the drive
and imagination of an iconoclastic entrepreneur, Malcom McLean, turned
containerization from an impractical idea into a massive industry that slashed
the cost of transporting goods around the world and made the boom in global
trade possible.
But the container didn't just happen. Its adoption required huge sums of money,
both from private investors and from ports that aspired to be on the leading
edge of a new technology. It required years of high-stakes bargaining with two
of the titans of organized labor, Harry Bridges and Teddy Gleason, as well as
delicate negotiations on standards that made it possible for almost any
container to travel on any truck or train or ship. Ultimately, it took McLean's
success in supplying U.S. forces in Vietnam to persuade the world of the
container's potential.
Drawing on previously neglected sources, economist Marc Levinson shows how the
container transformed economic geography, devastating traditional ports such as
New York and London and fueling the growth of previously obscure ones, such as
Oakland. By making shipping so cheap that industry could locate factories far
from its customers, the container paved the way for Asia to become the world's
workshop and brought consumers a previously unimaginable variety of low-cost
products from around the globe.
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1. Print length
400 pages
2. Language
English
3. Publisher
Princeton University Press
4. Publication date
15 January 2008
5. Dimensions
15.24 x 2.54 x 22.86 cm
6. ISBN-10
0691136408
7. ISBN-13
978-0691136400
8. See all details
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--------------------------------------------------------------------------------
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PRODUCT DESCRIPTION
REVIEW
Winner of the 2007 Anderson Medal, Society for Nautical Research
Winner of the 2007 Bronze Medal in Finance/Investment/Economics, Independent
Publisher Book Awards
Shortlisted for the 2006 Financial Times/Goldman Sachs Business Book of the Year
Honorable Mention for the 2006 John Lyman Book Award, Science and Technology
category, North American Society for Ocean History
One of Financial Times (FT.com) Best Business Books of 2013 (chosen by guest
critic Bill Gates, Chairman of Microsoft)
One of the most significant, yet least noticed, economic developments of the
last few decades [was] the transformation of international shipping. . . . The
idea of containerization was simple: to move trailer-size loads of goods
seamlessly among trucks, trains and ships, without breaking bulk. . . . Along
the way, even the most foresighted people made mistakes and lost millions. . . .
[A] classic tale of trial and error, and of creative destruction.---Virginia
Postrel, The New York Times
Marc Levinson's concern is business history on a grand scale. He tells a moral
tale. There are villains ... and there is one larger than life hero: Malcom
McLean. . . . Levinson has produced a fascinating exposition of the romance of
the steel container. I'll never look at a truck in the same way again.---Howard
Davies, The Times
Like much of today's international cargo, Marc Levinson's The Box arrives 'just
in time.'. . . It is a tribute to the box itself that far-off places matter so
much to us now: It has eased trade, sped up delivery, lowered prices and widened
the offering of goods everywhere. Not bad for something so simple and
self-contained.---Tim W. Ferguson, The Wall Street Journal
[A] smart, engaging book. . . . Mr. Levinson makes a persuasive case that the
container has been woefully underappreciated. . . . [T]he story he tells is that
of a classic disruptive technology: the world worked in one fashion before the
container came onto the scene, and in a completely different fashion after it
took hold.---Joe Nocera, The New York Times
Mr Levinson. . . . makes a strong case that it was McLean's thinking that led to
modern-day containerisation. It altered the economics of shipping and with that
the flow of world trade. Without the container, there would be no globalization.
A fascinating new book. . . . [I]t shows vividly how resistance to technological
change caused shipping movements to migrate away from the Hudson river to other
East Coast ports.
Marc Levinson's The Box . . . illustrates clearly how great risks are taken by
entrepreneurs when entrenched interests and government regulators conspire
against them. Even after these opponents are dispatched, technological and
economic uncertainty plague the entrepreneur just as much as the vaunted
'first-mover advantage' blesses him, perhaps more. The story of the shipping
container is the story of the opponents of innovation.---Chris Berg, Institute
of Public Affairs Review
International trade . . . owes its exponential growth to something utterly
ordinary and overlooked, says author Marc Levinson: the metal shipping
container.... The Box makes a strong argument. . . . Levinson . . . spins yarns
of the men who fought to retain the old On the Waterfront ways and of those who
made the box ubiquitous.---Michael Arndt, BusinessWeek
[An] enlightening new history. . . . [The shipping container] was the real-world
equivalent of the Internet revolution.---Justin Fox, Fortune
Marc Levinson's The Box is . . . broad-ranging and . . . readable. It describes
not just the amazing course of the container-ship phenomenon but the turmoil of
human affairs in its wake.---Bob Simmons, The Seattle Times
Author and economist Marc Levinson recounts the little-known story of how the
humble shipping container has revolutionized world commerce. He tells his tale
using just the right blend of hard economic data and human interest. . . . Mr.
Levinson's elegant weave of transportation economics, innovation, and geography
is economic history at its accessible best.---David K. Hurst, Strategy +
Business
This well-researched and highly readable book about the ubiquitous containers
that carry so much of the world's freight will no doubt surprise most readers
with its description of the immensity of the impact this simple rectangular
steel box has had on global and regional economics, employment, labor relations,
and the environment. . . . The Box makes for an excellent primer on innovation,
risk taking, and strategic thinking. It's also a thoroughly good read.---Craig
B. Grossgart, Taiwan Business Topics
The ubiquitous shipping container . . . as Mark Levinson's multilayered study
shows . . . has transformed the global economy.
By artfully weaving together the nuts and bolts of what happened at which port
with the grand sweep of economic history, Levinson has produced a marvelous read
for anyone who cares about how the interconnected world economy came to
be.---Neil Irwin, Washington Post
Here's another item we see every day that had a revolutionary effect. The
shipping container didn't just rearrange the shipping industry, or make winners
of some ports (Seattle and Tacoma among them). It changed the dynamics and
economics of where goods are made and shipped to.---Bill Virgin, Seattle
Post-Intelligencer
Excellent.---J Bradford DeLong, The Edge Financial Daily
An engrossing read. . . . The book is well written, with detailed notes and an
index. I found it absorbing and informative from the first page.
A fascinating history of the shipping container.---Richard N. Cooper, Foreign
Affairs
For sheer originality . . . [this book] by Marc Levinson, is hard to beat. The
Box explains how the modern era of globalization was made possible, not by
politicians agreeing to cut trade tariffs and quotas, but by the humble shipping
container.---David Smith, The Sunday Times
Ingenious analysis of the phenomenon of containerism.---Stefan Stern, Financial
Times
This is a smoothly written history of the ocean shipping container. . . . Marc
Levinson turns it into a fascinating economic history of the last 50 years that
helps us to understand globalization and industrial growth in North
America.---Harvey Schachter, Globe and Mail
This is an ingenious analysis of containerization--a process that, Levinson
argues, in fact made globalization possible.
Using a blend of hard economic data and financial projections, combined with
human interest, Levinson manages to provide insights into a revolution that
changed transport forever and transformed world trade.---Leon Gettler, The Age
There is much to like about Marc Levinson's recent book, The Box. . . . Levinson
uses rich detail, a combination of archival and anecdotal data to build his
story, and is constantly moving across levels of observation. . . . And the
story of the box is a very good read.
A lively and entertaining history of the shipping container. . . . The Box does
a fine job of demonstrating how exciting the container industry is, and how much
economists stand to lose by ignoring it.---William Sjostrom, EH.Net
The Box is highly recommended for anyone with an interest in understanding the
emergence of our contemporary 'globalized' world economy.---Pierre Desrochers,
Independent Review
[T]he insights the book provides make it a worthwhile read for anyone interested
in how international trade in goods has evolved over the last 50
years.---Meredith A. Crowley, World Trade Review
The Box reveals the subject to be interesting and powerful, shedding light on
all kinds of issues, from the role of trade unions to the Vietnam War.
""The continuous decline of ocean shipping costs in the last 40 years is rarely
credited for the growth of global trade in contemporary literature. Don't miss
this amazing history."" George Stalk, Boston Consulting Group and author of
Surviving the China Riptide
""An excellent piece of work."" Bruce Nelson, Dartmouth College
""This book is dynamite. The experts who tell you the transistor and microchips
changed the world are off base. The ugly, unglamorous, little-noticed shipping
container has changed the world. Without it, there would be no globalization, no
Wal-Mart, maybe even no high-tech. And what looks like low-tech is in fact a
breathtaking technological innovation. Marc Levinson's sparkling and
authoritative story is great fun to read, but it is spectacular economic history
as well."" Peter L. Bernstein, author of Against the Gods: The Remarkable Story
of Risk
""Fascinating, informative, wonderfully historicized. This is a terrific untold
story."" Nelson Lichtenstein, University of California, Santa Barbara, and
editor of Wal-Mart: the Face of Twenty-First Century Capitalism
""The adoption of the modern shipping container may be a close second to the
Internet in the way it has changed our lives. It has made products from every
corner of the world commonplace and accessible everywhere. It has dramatically
cut the cost of transportation and thereby made outsourcing a significant issue.
It has transformed the world's port cities, and more. This book, very nicely
written, makes a fascinating set of true stories of an apparently mundane
subject, and dramatically illustrates how simple innovations can transform our
lives."" William Baumol, Director, Berkley Center for Entrepreneurial Studies,
author of The Free-Market Innovation Machine
ABOUT THE AUTHOR
Marc Levinson is an economist in New York and author of three previous books. He
was formerly finance and economics editor of the "Economist", a writer at
"Newsweek", and editorial director of the "Journal of Commerce".
--------------------------------------------------------------------------------
PRODUCT DETAILS
* Publisher : Princeton University Press; 1st edition (15 January 2008)
* Language : English
* Paperback : 400 pages
* ISBN-10 : 0691136408
* ISBN-13 : 978-0691136400
* Dimensions : 15.24 x 2.54 x 22.86 cm
* Best Sellers Rank: 966,716 in Books (See Top 100 in Books)
* 26 in Industrial Packaging Design
* 2,196 in Ships (Books)
* 3,152 in Economic History (Books)
* Customer Reviews:
4.3 4.3 out of 5 stars 523 ratings
--------------------------------------------------------------------------------
ABOUT THE AUTHOR
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MARC LEVINSON
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Full content visible, double tap to read brief content.
Marc Levinson is an independent historian, economist, and author. He spent many
years as a journalist, including a stint as finance and economics editor of The
Economist. He later worked as an economist at JP Morgan Chase, managed a staff
advising Congress on transportation and industry issues at the Congressional
Research Service, and served as senior fellow for international business at the
Council on Foreign Relations. For more information, check out his website at
www.marclevinson.net.
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CUSTOMER REVIEWS
4.3 out of 5 stars
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TOP REVIEWS FROM AUSTRALIA
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TOP REVIEWS FROM OTHER COUNTRIES
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Jesse
3.0 out of 5 stars It is what you expect
Reviewed in Canada on 2 January 2019
Verified Purchase
Informative but dry, purchased because I am in International Trade by field of
study and Customs by career. Not really useful in any way, and not particularly
loaded with facts that will enchant your friends' interest at a dinner party. Do
people actually go to dinner parties? At any rate, the book has quality
research, is organized logically, and tells the story of an everyday item that
effects us all. I recommend finding something more fun to do, but if you feel
like buying a book that's boring, this one's an okay read.
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One person found this helpful
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Ylenia
2.0 out of 5 stars Parecchio noioso...
Reviewed in Italy on 8 July 2016
Verified Purchase
L'ho preso per lavoro in quanto necessito di farmi una cultura rispetto ai
container e a tutto il relativo business, inoltre volevo imparare i termini in
inglese e in italiano anche volendo non ho trovato alcun volume tipo questo.
Peccato che si soffermi davvero troppo su tutta la parte storica dell'avvento
dei container... Noiosissimo e di difficile lettura; anche se il mio inglese é
quasi madrelingua, faccio molta fatica a capire tante delle parole.
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Patrick Von Der Hagen
5.0 out of 5 stars Spannend
Reviewed in Germany on 3 April 2016
Verified Purchase
Man mag es nicht glauben und auch ich hatte meine Zweifel, aber "The box" ist
ein hochspannendes Buch. Der Autor schreibt selbst, dass er auf Unverständnis
gestoßen ist, wenn er beim Smalltalk erzählt hat, an was für einem Thema er
gerade arbeitet, aber wie der Container unsere Welt für immer verändert und die
Globalisierung erst so richtig ermöglich hat, wird hier super beschrieben.
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Nirav Kanodra
5.0 out of 5 stars Didn't expect a book on a shipping container to be
interesting.
Reviewed in India on 7 June 2015
Verified Purchase
This book shows how a small piece of innovation has long lasting effects and
dramatically changes the world.
It impacts Labor, Capital, costs and makes the world a lot more connected.
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T. Graczewski
5.0 out of 5 stars A fascinating and compelling hypothesis
Reviewed in the United States on 10 November 2010
Verified Purchase
Like most inhabitants of earth, I never gave much thought to intermodal
shipping. It wasn't until I served as an economic development officer in
southern Afghanistan and began looking into ways we could more efficiently
export the high value fruits and nuts grown locally to the lucrative markets of
the Middle East that I discovered "the box": the ubiquitous forty-foot container
we've all seen on tractor trailer chassis, cargo ships and holding yards. On
Kandahar Airfield, where I was stationed for a year, these containers were
everywhere; literally thousands of them, double stacked in lines a half mile
long, most serving as temporary warehouses while waiting for a way out of
Afghanistan.
As director of strategy and corporate development for a leading Silicon Valley
software company, I also happen to be interested in disruptive technologies and
business concepts, innovations that totally remake or create industries, the
type of stuff that Harvard Business School's Clayton Christensen often writes
about. Thus, Marc Levinson's "The Box: How the Shipping Container Made the World
Smaller and the World Economy Bigger," was the perfect book for me and, as it
turned out, one of the most enjoyable, enlightening reads I've had all year.
In short, Levinson argues that containerization, which was introduced by the
transportation pioneer Malcolm McLean in the early 1950s, did more than lower
the cost of shipping. It fundamentally changed the world economy. And it did so
in several ways.
First, it redefined the meaning of a port city. In the era of break bulk
shipping, all-purpose cargo ships that are manually (and slowly and expensively)
loaded and unloaded by longshoremen, it made sense to have manufacturing close
to the docks to save on transportation costs. Once the container began to
dominate shipping, the only purpose of a port was to load and unload containers
as rapidly as possible using labor saving cranes. Associated industries like
light manufacturing, insurance, freight forwarding and other services, once
co-located with the docks, were no longer relevant to the waterfront. Such a
change spelled the end of shipping as a major operation in numerous traditional
port cities, from Baltimore and San Francisco to Liverpool and London. In the
busiest port in the US, New York City, the massive new container facility
operation across the harbor at Newark and Elizabeth wiped out the long
established docks of Brooklyn and Manhattan with a suddenness that shocked
politicians, labor bosses and shippers, alike.
'The primary reason for this change is that the container turned shipping into a
capital intensive industry that thrived on economies of scale, making the once
sleepy shipping industry look a lot like the hyper competitive US railroads of
the 1850s. In the break bulk era, dockside labor accounted for the major part of
operational costs and the expense of overland transportation made numerous port
city venues necessary. The economics of the container ship, requiring regular
debt payments to finance their construction and only earning revenue while
underway, dictated that fewer ports were visited and more cargo was loaded at
each. Suddenly, small port cities like Mobile and Tampa were simply passed by,
devastating the local longshoremen unions and others reliant on the shipping
industry. Meanwhile, upstart ports like Oakland, Singapore and Felixstowe in the
UK emerged as major container shipping terminals.
Second, it changed the geography of global manufacturing. The efficiencies of
container shipping reduced transportation costs so dramatically that they no
longer figured significantly influenced end user prices, whereas in the break
bulk days the cost of transoceanic shipping acted as a double digit tariff on
imported goods. Suddenly, it made economic sense to relocate manufacturing
facilities in distant, low labor cost countries and simply ship the goods
halfway around the world in container ships.
Third, the economic revolution of the container was slow in coming. The real
revolution didn't happen until the shippers (i.e. the makers of TVs,
refrigerators, etc.) centralized operations and began to take advantage of
container efficiencies, which also really weren't available until deregulation
opened up opportunities for big shippers to save with long term contracts and
steep bulk shipping discounts. Process innovations like Toyota's "just in time"
supply chain, which gained popularity in the early 1980s, saw large corporations
invest unprecedented time and energy to improve their logistics operations.
Levinson writes that by the time the container dominated transoceanic shipping
-- over 80% of all goods traveling by container -- the vast majority of cargo
were not finished consumer goods but rather "intermediate goods," parts and
supplies used for final manufacturing.
Several additional themes emerge from "The Box." One is that organized labor and
government regulation, no matter how well meaning, are often the most powerful
inhibiters to business innovation, which comes with an enormous price tag that
is ultimately passed on to consumers in the form of higher prices for inferior
goods. Next, few people present at the creation ever "get" (and profit from) the
full affect of sweeping change that new technologies and processes like
intermodal shipping. Unions failed to appreciate its potential impact and
suffered dearly because of it. It took governments decades to figure out that
they shouldn't be in the port management business and leave the extensive
capital outlays to private investors. And most private sector investors were
wrong about the speed at which the container would alter the economics of
international shipping. RJ Reynolds foray into the business through the
acquisition of McLean's Sea Land ended in disappointment for everyone, their
shareholders foremost among them. And even McLean himself, the godfather of the
container and a man lionized by Levinson, got the container very wrong on
several occasions, including the 1980s bankruptcy of his acquired US Lines,
which sought to establish a round-the-world container transportation route. Most
intriguingly, those that did profit from the revolution, such as Hong Kong-based
Evergreen and Denmark-based Maersk Lines, were no early movers or bleeding edge
innovators. Indeed, they didn't get into the container shipping business until
the 1970s.
As fascinating and compelling as the argument presented in "The Box" may be, it
is only a hypothesis. Levinson has almost NO quantitative evidence to defend his
claims. There are very few graphs and data tables in this book, although one
gets the distinct impression it was not for lack of trying on Levinson's part.
"The technical problems involved in measuring shipping rates during the 1960s
and 1970s are so great that reliable measures of the container's price impact
are unlikely to be developed," he glumly concludes.
I loved this book. You may, too, if you find the basic themes interesting --
innovation, globalization, and market disruption.
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13 people found this helpful
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