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Marketing Platform
* For Small Businesses
* For Enterprises
* Resources
* Blog
* Partners
* Support
For Small Businesses
Free and easy-to-use solutions for businesses of every size.
Learn more
For Enterprises
A single platform that integrates your advertising and analytics, so you can act
on customer insights faster.
Learn more
* Analytics
Understand your customers so you can deliver better experiences.
* Optimize
Test variations of your sites and apps.
* Tag Manager
Manage all your tags without editing code.
advertising
* Campaign Manager 360
Get a complete view of all your digital media campaigns.
* Display & Video 360
Reach today’s always-connected audiences wherever they are.
* Search Ads 360
Get real-time data and unified insights for your search campaigns.
analytics
* Analytics 360
Use advanced tools to get a deeper understanding of your customers so you can
deliver better experiences.
* Optimize 360
Test variations of your sites and apps with advanced tools for enterprise
marketers.
* Tag Manager 360
Manage all your tags in one place for a smarter, simpler way to oversee your
marketing.
Marketing Platform
* For Small Businesses
* Analytics
* Optimize
* Tag Manager
* For Enterprises
* Campaign Manager 360
* Display & Video 360
* Search Ads 360
* Analytics 360
* Optimize 360
* Tag Manager 360
* Resources
* Success Stories
* Insights
* Community
* Blog
* Partners
* Support
Google is committed to advancing racial equity for Black communities. See how.
MEANINGFUL INSIGHTS.
SMARTER MARKETING.
BETTER RESULTS.
GOOGLE MARKETING PLATFORM BRINGS TOGETHER YOUR ADVERTISING AND ANALYTICS TO HELP
YOU MAKE QUALITY CUSTOMER CONNECTIONS, SURFACE DEEPER INSIGHTS, AND DRIVE BETTER
MARKETING RESULTS.
Talk to Sales
A SMARTER PLATFORM FOR BETTER RESULTS.
* clock icon
DELIVER FASTER, SMARTER MARKETING.
Built-in intelligence automatically surfaces your most valuable marketing
insights so you can act quickly to achieve your goals.
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GAIN MORE CONTROL OVER YOUR INVESTMENTS.
Easily see what parts of your marketing are working and make informed
decisions to improve performance — ensuring that you’re delivering quality
experiences.
* people icon
UNDERSTAND YOUR AUDIENCE ON A DEEPER LEVEL.
Easily integrate and access your data to gain a deeper understanding of your
customers and identify your most valuable audiences.
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SHARE INSIGHTS ACROSS YOUR TEAM.
Make information and insights accessible to your entire enterprise so teams
can work better together.
* clock icon
DELIVER FASTER, SMARTER MARKETING.
Built-in intelligence automatically surfaces your most valuable marketing
insights so you can act quickly to achieve your goals.
* slider-controls icon
GAIN MORE CONTROL OVER YOUR INVESTMENTS.
Easily see what parts of your marketing are working and make informed
decisions to improve performance — ensuring that you’re delivering quality
experiences.
* people icon
UNDERSTAND YOUR AUDIENCE ON A DEEPER LEVEL.
Easily integrate and access your data to gain a deeper understanding of your
customers and identify your most valuable audiences.
* bulb icon
SHARE INSIGHTS ACROSS YOUR TEAM.
Make information and insights accessible to your entire enterprise so teams
can work better together.
* 1
THE RESULTS ARE INCREDIBLE, IT ACTUALLY HELPED US TRANSFORM OUR WHOLE VISION. WE
WANT TO BE A GLOBAL BRAND. GOOGLE MARKETING PLATFORM FACILITATES THAT GROWTH.
Martijn van der Zee, Chief Digital Officer, Rituals
POWERFUL SOLUTIONS, TOGETHER IN ONE PLATFORM.
GMP_Logo_display-video-360
DISPLAY & VIDEO 360
Reach today’s always-connected audiences wherever they are.
Learn more about Display & Video 360
* GMP_Logo_analytics
ANALYTICS 360
Use advanced tools to get a deeper understanding of your customers so you can
deliver better experiences.
*
* GMP_Logo_display-video-360
DISPLAY & VIDEO 360
Reach today’s always-connected audiences wherever they are.
*
* GMP_Logo_optimize
OPTIMIZE 360
Test variations of your sites and apps with advanced tools for enterprise
marketers.
*
* GMP_Logo_search-ads-360
SEARCH ADS 360
Get real-time data and unified insights for your search campaigns.
*
* GMP_Logo_tag-manager
TAG MANAGER 360
Manage all your tags in one place for a smarter, simpler way to oversee your
marketing.
*
* GMP_Logo_campaign-manager
CAMPAIGN MANAGER 360
Get a complete view of all your digital media campaigns.
*
* 1
DESIGNED TO WORK TOGETHER.
Google Marketing Platform solutions are built to work together, so you can
easily access shared data across products — to deliver better customer
experiences.
* people icon
REACH THE RIGHT CUSTOMERS.
Easily connect data from across Google products, including Google Ads — to
quickly uncover insights.
Go to Integration Center
* bar-graph icon
TAILOR YOUR MEASUREMENT WITH ADS DATA HUB.
Use Ads Data Hub to join event-level campaign data from Google Marketing
Platform and Google Ads with data from your own sources, such as a CRM system
or marketing database, to run customized analysis that aligns to your
specific business objectives while protecting user privacy.
Learn More
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DO MORE WITH GOOGLE CLOUD.
You can use Google Marketing Platform together with Google Cloud to unlock
advanced marketing use cases like building predictive models to get new
insights to improve marketing performance.
Learn more
* people icon
REACH THE RIGHT CUSTOMERS.
Easily connect data from across Google products, including Google Ads — to
quickly uncover insights.
* bar-graph icon
TAILOR YOUR MEASUREMENT WITH ADS DATA HUB.
Use Ads Data Hub to join event-level campaign data from Google Marketing
Platform and Google Ads with data from your own sources, such as a CRM system
or marketing database, to run customized analysis that aligns to your
specific business objectives while protecting user privacy.
Learn More
* bulb icon
DO MORE WITH GOOGLE CLOUD.
You can use Google Marketing Platform together with Google Cloud to unlock
advanced marketing use cases like building predictive models to get new
insights to improve marketing performance.
Learn more
* 1
Go to Integration Center
THE FUTURE OF ANALYTICS.
In new research from Forrester Consulting, commissioned by Google, marketers and
digital analytics decision makers identify key challenges and opportunities for
the next wave of analytics.
Read more
STAY IN THE KNOW.
* Guide
THE CTV PLAYBOOK: HOW THE LATEST TECHNOLOGY CAN AMPLIFY YOUR CTV PERFORMANCE
* Read more
* Guide
THE MARKETER’S PLAYBOOK FOR NAVIGATING TODAY’S PRIVACY ENVIRONMENT
* Read more
* Report
THE FUTURE OF ANALYTICS
* Read more
* 1
See all resources
LOOKING FOR SMALL-BUSINESS SOLUTIONS?
With plenty of free solutions, Google Marketing Platform can help grow
businesses of any size.
See solutions
NEWS AND INSIGHTS DELIVERED TO YOUR INBOX.
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insights, delivered right into your inbox.
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ABOUT GOOGLE MARKETING PLATFORM
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