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NEW YORK CITY AND LONDON COULD HAVE LOOKED VERY DIFFERENT
AN AIRPORT IN MIDTOWN? SEE ALTERNATE VERSIONS OF THE CITIES BASED ON REAL
PROPOSED PROJECTS.
by Frank Jacobs, Big Think March 1, 2024
New York City and London Could Have Looked Very Different
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In This Story
Destination Guide
LONDON, ENGLAND
104 Articles
488 Places
Destination Guide
NEW YORK
214 Articles
755 Places
There’s a charming myth about how nylon stockings got their name: one of the
inventors lifted it off the ticket for his transatlantic flight from New York to
London: NY-LON, for short.
Neat story, but wrong. In fact, the wordsmiths at U.S. chemical giant DuPont
went through several iterations back in the late 1930s—“norun,” “nuron,”
“nilon”—before arriving at the now household name. The durability of the myth
may owe something to the more than cursory similarities between London and New
York: two Anglophone megacities of comparable size, on either side of the
Atlantic, both business hubs and cultural capitals with a global reach.
NYLON
In fact, the word “NyLon” is now sometimes retro-applied as the term for a
community of (literally) high-flying commuters between both cities, with common
interests and tastes. Occasionally, the concept is expanded to include Hong Kong
(that is, “NyLonKong”).
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Both cities are also global tourist hot spots. Each year, millions of visitors
from all over the world come to see the famous sights of the Big Apple and the,
ehm, Big Smoke. (That nickname doesn’t work so well anymore since London got rid
of its once-pervasive smog.)
New York and London also share another remarkable characteristic. Both have been
the subject of various architectural megaprojects that, had they actually been
built, would have radically altered the look and feel of each city. London-based
real estate specialists at Barratt have looked into some of these projects and
produced extremely realistic renderings of what they would have looked like.
Here are the London and New York that never were.
Top: as it was planned. Middle: as it is now. Bottom: as it could have been.
Barrat Homes: The London that Could Have Been, CC BY-SA 4.0
CENTRAL LONDON MONORAIL
In the second half of the 20th century, London was clogging up from all the cars
heading into the center. With its pre-modern urban layout, London was (and is)
eminently unfit to deal with huge volumes of motorized personal vehicles. But
from the late 1960s, that’s what people preferred—so much so that the empty
public buses were seen as a nuisance to be gotten rid of.
One proposed solution to the increasing levels of congestion was to eliminate
the buses and install a monorail. The proposed route for the Central London
Monorail would follow Regent Street, which is broad and long enough.
Nevertheless, most of London’s mass transport megaprojects since then have gone
on underground, for example the recently completed (and soon to be opened)
Crossrail.
Top: as it was planned. Middle: as it is now. Bottom: as it could have been.
Barrat Homes: The London that Could Have Been, CC BY-SA 4.0
WESTMINSTER CITY AIRPORT
London today has a “City” airport, but it’s far out in the east, and it still
takes you a long trip by DLR and Tube before you’re in the center of town. That
wouldn’t have been the case had Westminster City Airport been built. Proposed in
1934 in Popular Science Monthly, the new airport would straddle the Thames right
next to the Houses of Parliament, up to Lambeth Bridge.
The runway would have been long enough to land single-propeller aircraft. Fuel
and aircraft would be stored beneath the runway, but the structure would still
have been high enough to allow passage for the tallest masts of ships. The
modern version of the airport includes a few upgrades: a ramped runway to
facilitate take-offs and a riverside check-in lounge (on the opposite bank from
Parliament).
Top: as it was planned. Middle: as it is now. Bottom: as it could have been.
Barrat Homes: The London that Could Have Been, CC BY-SA 4.0
TRAFALGAR SQUARE PYRAMID
One way or another, the early 19th century wars with France would have shaped
the area of London at the end of Whitehall, the avenue synonymous with
government. (Downing Street branches off from it.) What we have now is Trafalgar
Square (named after the sea battle won by Nelson) and a column topped by the
admiral, who lost his life in it.
Another vision was a plan to erect a 300-foot pyramid in the same location, with
22 steps, one for each year of the Anglo-French wars. The pyramid’s top would
have been higher than St Paul’s Cathedral.
Top: as it was planned. Middle: as it is now. Bottom: as it could have been.
Barrat Homes: The London that Could Have Been, CC BY-SA 4.0
THE CRYSTAL SKYSCRAPER
The Great Exhibition that was held in Hyde Park in 1851 was housed in a giant
glass and metal construction, which was later moved to Sydenham in south London,
where it became known as Crystal Palace. The area is still called Crystal
Palace, even though the building was destroyed in a fire in 1936.
A man called Charles Burton had another more spectacular plan for the Exhibition
Palace. Instead of rebuilding it horizontally, why not use the vast supplies of
glass and iron to erect a vertical palace? What Burton proposed was a
Victorian-era skyscraper of truly gigantic proportions. At 1,000 feet, it would
have been about the same height as The Shard, the modern skyscraper just south
of the river. Burton also suggested a “vertical railway” to take visitors to the
top and back. (We would call it an elevator or lift.)
If finished, the “Crystal Skyscraper” would have looked remarkably futuristic
for its time, but it is probably best that it was never attempted. Thanks to
more recent insights into the architecture of very tall buildings, we now know
that it is very likely the building soon would have collapsed under its own
weight.
Top: as it was planned. Middle: as it is now. Bottom: as it could have been.
Barrat Homes: The London that Could Have Been, CC BY-SA 4.0
MIDTOWN MANHATTAN’S “DREAM AIRPORT”
Curiously, among the many plans for New York that never came to pass, there also
was one for an airport in the middle of town and on the river. It would have
stretched no fewer than 144 blocks, from 24th to 71st Street, and from 9th
Avenue to the Hudson River. Sitting 200 feet above street level, the airport
would also have piers and docks for ships to anchor.
The plan was not just a pipe dream. Manhattan’s MidTown Airport was the
brainchild of William Zeckendorf, the owner of the Chrysler Building and the
Astor Hotel, among other landmarks. In 1946, LIFE Magazine hailed the project as
“New York’s Dream Airport.” It was however destined to remain a dream. No doubt
the phenomenal price tag—$3 billion, back in the day—played a part.
Top: as it was planned. Middle: as it is now. Bottom: as it could have been.
Barrat Homes: The London that Could Have Been, CC BY-SA 4.0
ROOSEVELT ISLAND CIVIC CENTER
Known since 1973 as Roosevelt Island, the narrow strip of land in the East River
was once Blackwell’s Island and notorious for its many workhouses, hospitals,
and insane asylums. At the turn of the 20th century, Thomas J. George proposed
redeveloping the disreputable place into a glorious civic center.
George’s plan was dominated by a large municipal building designed in the Greek
Revival style, intended to serve the needs not just of New York itself but of
“Greater New York.” The building certainly seemed fit for a very large purpose.
On its own, it would have been seven city blocks long and 600 feet tall. Had it
been built, it would certainly have been added to the city’s list of
architectural must-sees. And Roosevelt Island might have been named Municipal
Island instead.
Top: as it was planned. Middle: as it is now. Bottom: as it could have been.
Barrat Homes: The London that Could Have Been, CC BY-SA 4.0
WASHINGTON MONUMENT AT UNION SQUARE
“There is probably not another city in the world the size of New York that
cannot boast a single monument erected to commemorate some event in its
history,” lamented the Broadway Journal in 1845.
Ironically, it was the Journal itself that opposed plans by Calvin Pollard for a
George Washington Monument. The project, which had already been approved by the
city, would have seen a 425-foot monument rise in Union Square, almost double
the height of any other building in the city at that time. The Gothic-style
granite building would have contained a library large enough for 400,000 books.
A statue of Washington holding the Declaration of Independence and surrounded by
foreign allies, like Lafayette, would have been featured on the building’s
second floor. However, lack of funding—and perhaps also the stridency of the
Broadway Journal—prevented construction of the monument. In 1856, a more modest
statue of George Washington, in bronze and on horseback, was inaugurated in
Union Square.
Top: as it was planned. Middle: as it is now. Bottom: as it could have been.
Barrat Homes: The London that Could Have Been, CC BY-SA 4.0
THE TIMES SQUARE TOTEM
Times Square is a must-see for visitors to New York. And each year, about 50
million out-of-towners oblige. Today’s tourists are luckier than those in the
1970s. Present-day Times Square is mainly garish, with giant screens flashing
news and ads everywhere at all times. About half a century ago, the area was
seedy and dangerous, rife with pickpockets and prostitution.
What to do? In 1984, the Municipal Art Society and the National Endowment for
the Arts launched a competition for ideas to regenerate the square. Perhaps the
most striking of the more than 500 entries was this one, by George Ranalli. He
proposed a tower shaped like a totem pole, featuring a giant sphere in the lower
part of the construction, and a stepped pyramid toward the top. Fortunately or
not, Times Square got cleaned up without the added help of the giant totem.
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Cookies, device or similar online identifiers (e.g. login-based identifiers,
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Content presented to you on this service can be based on limited data, such as
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EXPONENTIAL INTERACTIVE, INC D/B/A VDX.TV
Cookie duration: 90 (days).
Data collected and processed: Privacy choices, IP addresses, Users’ profiles,
Probabilistic identifiers, Browsing and interaction data, Non-precise location
data, Device identifiers
more
Cookie duration resets each session.
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ROQ.AD GMBH
Cookie duration: 365 (days).
Data collected and processed: Privacy choices, IP addresses,
Authentication-derived identifiers, Precise location data, Probabilistic
identifiers, Device characteristics, Browsing and interaction data, Non-precise
location data, Device identifiers
more
Cookie duration resets each session.
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ADMAXIM LIMITED
Cookie duration: 30 (days).
Data collected and processed: IP addresses, Probabilistic identifiers, Browsing
and interaction data
more
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INDEX EXCHANGE INC.
Cookie duration: 395 (days).
Data collected and processed: Privacy choices, IP addresses, Precise location
data, Device characteristics, Non-precise location data, Device identifiers
more
Cookie duration resets each session. Uses other forms of storage.
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QUANTCAST
Cookie duration: 396 (days).
Data collected and processed: Privacy choices, IP addresses,
Authentication-derived identifiers, Users’ profiles, Probabilistic identifiers,
Device characteristics, User-provided data, Browsing and interaction data,
Non-precise location data, Device identifiers
more
Cookie duration resets each session. Uses other forms of storage.
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BEESWAXIO CORPORATION
Cookie duration: 395 (days).
Data collected and processed: Privacy choices, IP addresses, Precise location
data, Probabilistic identifiers, Device characteristics, Browsing and
interaction data, Non-precise location data, Device identifiers
more
Cookie duration resets each session. Uses other forms of storage.
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SOVRN, INC.
Cookie duration: 365 (days).
Data collected and processed: Privacy choices, IP addresses, Users’ profiles,
Device characteristics, Browsing and interaction data, Non-precise location data
more
Cookie duration resets each session. Uses other forms of storage.
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ADIKTEEV
Doesn't use cookies.
Data collected and processed: IP addresses, Authentication-derived identifiers,
Users’ profiles, Probabilistic identifiers, Device characteristics, Non-precise
location data, Device identifiers
more
Uses other forms of storage.
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RTB HOUSE S.A.
Cookie duration: 365 (days).
Data collected and processed: Privacy choices, IP addresses, Users’ profiles,
Device characteristics, Browsing and interaction data, Non-precise location
data, Device identifiers
more
Cookie duration resets each session. Uses other forms of storage.
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THE UK TRADE DESK LTD
Cookie duration: 3629 (days).
Data collected and processed: Privacy choices, IP addresses,
Authentication-derived identifiers, Users’ profiles, Precise location data,
Probabilistic identifiers, Device characteristics, Browsing and interaction
data, Non-precise location data, Device identifiers
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
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ADMETRICS GMBH
Doesn't use cookies.
Data collected and processed: Privacy choices, IP addresses, Device
characteristics, Browsing and interaction data
more
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Consent
NEXXEN INC.
Cookie duration: 180 (days).
Data collected and processed: Privacy choices, IP addresses, Users’ profiles,
Probabilistic identifiers, Device characteristics, Browsing and interaction
data, Non-precise location data, Device identifiers
more
Cookie duration resets each session. Uses other forms of storage.
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EPSILON
Cookie duration: 184 (days).
Data collected and processed: Privacy choices, IP addresses,
Authentication-derived identifiers, Users’ profiles, Probabilistic identifiers,
Device characteristics, User-provided data, Browsing and interaction data,
Non-precise location data, Device identifiers
more
Cookie duration resets each session. Uses other forms of storage.
View details | Privacy policylaunch
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YAHOO EMEA LIMITED
Cookie duration: 397 (days).
Data collected and processed: Privacy choices, IP addresses, Users’ profiles,
Precise location data, Probabilistic identifiers, Device characteristics,
Browsing and interaction data, Non-precise location data, Device identifiers
more
Cookie duration resets each session.
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ADVENTORI SAS
Cookie duration: 90 (days).
Data collected and processed: IP addresses, Probabilistic identifiers,
User-provided data, Browsing and interaction data, Non-precise location data,
Device identifiers
more
Cookie duration resets each session. Uses other forms of storage.
View details | Privacy policylaunch
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TRIPLELIFT, INC.
Cookie duration: 90 (days).
Data collected and processed: Privacy choices, IP addresses,
Authentication-derived identifiers, Users’ profiles, Precise location data,
Device characteristics, Browsing and interaction data, Non-precise location
data, Device identifiers
more
Cookie duration resets each session. Uses other forms of storage.
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XANDR, INC.
Cookie duration: 90 (days).
Data collected and processed: Privacy choices, IP addresses,
Authentication-derived identifiers, Users’ profiles, Precise location data,
Device characteristics, Browsing and interaction data, Non-precise location
data, Device identifiers
more
Cookie duration resets each session. Uses other forms of storage.
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NEORY GMBH
Cookie duration: 90 (days).
Data collected and processed: Privacy choices, IP addresses,
Authentication-derived identifiers, Users’ profiles, Probabilistic identifiers,
Device characteristics, User-provided data, Browsing and interaction data,
Non-precise location data, Device identifiers
more
Cookie duration resets each session.
View details | Privacy policylaunch
Consent
NEXXEN GROUP LLC
Cookie duration: 365 (days).
Data collected and processed: Privacy choices, IP addresses, Users’ profiles,
Probabilistic identifiers, Device characteristics, Non-precise location data,
Device identifiers
more
Cookie duration resets each session.
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NEURAL.ONE
Cookie duration: 365 (days).
Data collected and processed: Privacy choices, IP addresses, Probabilistic
identifiers, Device characteristics, Browsing and interaction data, Non-precise
location data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
Consent
ADITION (VIRTUAL MINDS GMBH)
Cookie duration: 365 (days).
Data collected and processed: Privacy choices, IP addresses, Users’ profiles,
Precise location data, Probabilistic identifiers, Device characteristics,
User-provided data, Browsing and interaction data, Non-precise location data,
Device identifiers
more
Cookie duration resets each session.
View details | Storage details | Privacy policylaunch
Consent
ACTIVE AGENT (VIRTUAL MINDS GMBH)
Cookie duration: 365 (days).
Data collected and processed: Privacy choices, IP addresses, Users’ profiles,
Precise location data, Probabilistic identifiers, Device characteristics,
User-provided data, Browsing and interaction data, Non-precise location data,
Device identifiers
more
Cookie duration resets each session.
View details | Storage details | Privacy policylaunch
Consent
TABOOLA EUROPE LIMITED
Cookie duration: 366 (days).
Data collected and processed: Privacy choices, IP addresses, Users’ profiles,
Probabilistic identifiers, Device characteristics, Browsing and interaction
data, Non-precise location data, Device identifiers
more
Cookie duration resets each session. Uses other forms of storage.
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Consent
EQUATIV
Cookie duration: 396 (days).
Data collected and processed: Privacy choices, IP addresses,
Authentication-derived identifiers, Users’ profiles, Precise location data,
Probabilistic identifiers, Device characteristics, Browsing and interaction
data, Non-precise location data, Device identifiers
more
Uses other forms of storage.
View details | Storage details | Privacy policylaunch
Consent
ADFORM A/S
Cookie duration: 3650 (days).
Data collected and processed: Privacy choices, IP addresses,
Authentication-derived identifiers, Users’ profiles, Probabilistic identifiers,
Device characteristics, User-provided data, Browsing and interaction data,
Non-precise location data, Device identifiers
more
Cookie duration resets each session.
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MAGNITE, INC.
Cookie duration: 365 (days).
Data collected and processed: Privacy choices, IP addresses, Precise location
data, Probabilistic identifiers, Device characteristics, Browsing and
interaction data, Non-precise location data, Device identifiers
more
Uses other forms of storage.
View details | Storage details | Privacy policylaunch
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RATEGAIN ADARA INC
Cookie duration: 730 (days).
Data collected and processed: Privacy choices, IP addresses,
Authentication-derived identifiers, Users’ profiles, Device characteristics,
User-provided data, Browsing and interaction data, Non-precise location data,
Device identifiers
more
View details | Storage details | Privacy policylaunch
Consent
SIFT MEDIA, INC
Doesn't use cookies.
Data collected and processed: IP addresses, Precise location data, Device
characteristics, Non-precise location data, Device identifiers
more
View details | Privacy policylaunch
Consent
RAKUTEN MARKETING LLC
Cookie duration: 730 (days).
Data collected and processed: Privacy choices, IP addresses,
Authentication-derived identifiers, Users’ profiles, Probabilistic identifiers,
Device characteristics, User-provided data, Browsing and interaction data,
Non-precise location data, Device identifiers
more
Cookie duration resets each session. Uses other forms of storage.
View details | Privacy policylaunch
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LUMEN RESEARCH LIMITED
Doesn't use cookies.
Data collected and processed: IP addresses, Device characteristics, Browsing and
interaction data, Non-precise location data
more
View details | Privacy policylaunch
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AMAZON AD SERVER
Cookie duration: 396 (days).
Data collected and processed: Privacy choices, IP addresses,
Authentication-derived identifiers, Users’ profiles, Device characteristics,
Browsing and interaction data, Non-precise location data, Device identifiers
more
Cookie duration resets each session. Uses other forms of storage.
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OPENX
Cookie duration: 365 (days).
Data collected and processed: Privacy choices, IP addresses, Device
characteristics, Browsing and interaction data, Non-precise location data,
Device identifiers
more
Cookie duration resets each session.
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Consent
YIELDLAB (VIRTUAL MINDS GMBH)
Cookie duration: 365 (days).
Data collected and processed: Privacy choices, IP addresses, Users’ profiles,
Precise location data, Device characteristics, User-provided data, Browsing and
interaction data, Non-precise location data, Device identifiers
more
Cookie duration resets each session.
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Consent
ROKU ADVERTISING SERVICES
Cookie duration: 396 (days).
Data collected and processed: Privacy choices, IP addresses,
Authentication-derived identifiers, Users’ profiles, Precise location data,
Probabilistic identifiers, Device characteristics, User-provided data, Browsing
and interaction data, Non-precise location data, Device identifiers
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
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SIMPLIFI HOLDINGS LLC
Cookie duration: 366 (days).
Data collected and processed: IP addresses, Precise location data, Device
identifiers
more
Uses other forms of storage.
View details | Privacy policylaunch
Consent
PUBMATIC, INC
Cookie duration: 365 (days).
Data collected and processed: Privacy choices, IP addresses,
Authentication-derived identifiers, Users’ profiles, Precise location data,
Probabilistic identifiers, Device characteristics, User-provided data, Browsing
and interaction data, Non-precise location data, Device identifiers
more
Uses other forms of storage.
View details | Storage details | Privacy policylaunch
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COMSCORE B.V.
Cookie duration: 720 (days).
Data collected and processed: Privacy choices, IP addresses,
Authentication-derived identifiers, Probabilistic identifiers, Device
characteristics, User-provided data, Browsing and interaction data, Device
identifiers
more
Cookie duration resets each session. Uses other forms of storage.
View details | Privacy policylaunch
Consent
FLASHTALKING
Cookie duration: 730 (days).
Data collected and processed: Privacy choices, IP addresses,
Authentication-derived identifiers, Users’ profiles, Probabilistic identifiers,
Device characteristics, Browsing and interaction data, Non-precise location
data, Device identifiers
more
View details | Privacy policylaunch
Consent
PULSEPOINT, INC.
Cookie duration: 365 (days).
Data collected and processed: IP addresses, Device characteristics, Device
identifiers
more
Cookie duration resets each session. Uses other forms of storage.
View details | Privacy policylaunch
Consent
SMAATO, INC.
Cookie duration: 21 (days).
Data collected and processed: Privacy choices, IP addresses,
Authentication-derived identifiers, Users’ profiles, Precise location data,
Device characteristics, User-provided data, Browsing and interaction data,
Non-precise location data, Device identifiers
more
Cookie duration resets each session. Uses other forms of storage.
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SEMASIO GMBH
Cookie duration: 366 (days).
Data collected and processed: Privacy choices, IP addresses, Browsing and
interaction data, Device identifiers
more
Cookie duration resets each session.
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Consent
CRIMTAN HOLDINGS LIMITED
Cookie duration: 365 (days).
Data collected and processed: Privacy choices, IP addresses,
Authentication-derived identifiers, Users’ profiles, Precise location data,
Probabilistic identifiers, Device characteristics, User-provided data, Browsing
and interaction data, Non-precise location data, Device identifiers
more
Cookie duration resets each session.
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GENIUS SPORTS UK LIMITED
Cookie duration: 365 (days).
Data collected and processed: Privacy choices, IP addresses,
Authentication-derived identifiers, Users’ profiles, Probabilistic identifiers,
Device characteristics, Browsing and interaction data, Non-precise location
data, Device identifiers
more
Cookie duration resets each session.
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Consent
CRITEO SA
Cookie duration: 390 (days).
Data collected and processed: Privacy choices, IP addresses,
Authentication-derived identifiers, Users’ profiles, Probabilistic identifiers,
Device characteristics, Browsing and interaction data, Non-precise location
data, Device identifiers
more
Uses other forms of storage.
View details | Storage details | Privacy policylaunch
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ADLOOX SA
Doesn't use cookies.
Data collected and processed: IP addresses, Probabilistic identifiers, Device
characteristics, Browsing and interaction data, Non-precise location data,
Device identifiers
more
Uses other forms of storage.
View details | Privacy policylaunch
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BLIS GLOBAL LIMITED
Cookie duration: 400 (days).
Data collected and processed: Privacy choices, IP addresses,
Authentication-derived identifiers, Users’ profiles, Precise location data,
Probabilistic identifiers, Device characteristics, User-provided data, Browsing
and interaction data, Non-precise location data, Device identifiers
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
Consent
LOTAME SOLUTIONS, INC
Cookie duration: 274 (days).
Data collected and processed: Privacy choices, IP addresses,
Authentication-derived identifiers, Users’ profiles, Probabilistic identifiers,
Device characteristics, User-provided data, Browsing and interaction data,
Device identifiers
more
Cookie duration resets each session. Uses other forms of storage.
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LIVERAMP
Cookie duration: 365 (days).
Data collected and processed: Privacy choices, IP addresses,
Authentication-derived identifiers, Device characteristics, Browsing and
interaction data, Non-precise location data, Device identifiers
more
Cookie duration resets each session. Uses other forms of storage.
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GROUPM UK LIMITED
Cookie duration: 395 (days).
Data collected and processed: Privacy choices, IP addresses,
Authentication-derived identifiers, Precise location data, Probabilistic
identifiers, Device characteristics, Browsing and interaction data, Non-precise
location data, Device identifiers
more
Cookie duration resets each session.
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LOOPME LIMITED
Cookie duration: 90 (days).
Data collected and processed: Privacy choices, IP addresses, Users’ profiles,
Precise location data, Probabilistic identifiers, Device characteristics,
User-provided data, Browsing and interaction data, Non-precise location data,
Device identifiers
more
Cookie duration resets each session. Uses other forms of storage.
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DYNATA LLC
Cookie duration: 365 (days).
Data collected and processed: Privacy choices, IP addresses,
Authentication-derived identifiers, Users’ profiles, Device characteristics,
User-provided data, Browsing and interaction data, Non-precise location data,
Device identifiers
more
Cookie duration resets each session.
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Consent
ASK LOCALA
Doesn't use cookies.
Data collected and processed: Privacy choices, IP addresses, Precise location
data, Device characteristics, Non-precise location data, Device identifiers
more
Uses other forms of storage.
View details | Privacy policylaunch
Consent
NEAR INTELLIGENCE
Doesn't use cookies.
Data collected and processed: Privacy choices, IP addresses, Users’ profiles,
Precise location data, Device characteristics, Browsing and interaction data,
Non-precise location data, Device identifiers
more
Uses other forms of storage.
View details | Privacy policylaunch
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DOUBLEVERIFY INC.
Doesn't use cookies.
Data collected and processed: Privacy choices, IP addresses, Probabilistic
identifiers, Device characteristics, Browsing and interaction data, Non-precise
location data
more
View details | Privacy policylaunch
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BIDSWITCH GMBH
Cookie duration: 365 (days).
Data collected and processed: Privacy choices, IP addresses,
Authentication-derived identifiers, Precise location data, Probabilistic
identifiers, Device characteristics, Browsing and interaction data, Non-precise
location data, Device identifiers
more
Cookie duration resets each session. Uses other forms of storage.
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IPONWEB GMBH
Cookie duration: 365 (days).
Data collected and processed: Privacy choices, IP addresses,
Authentication-derived identifiers, Device characteristics, User-provided data,
Browsing and interaction data, Non-precise location data, Device identifiers
more
Cookie duration resets each session. Uses other forms of storage.
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NEXTROLL, INC.
Cookie duration: 183 (days).
Data collected and processed: Privacy choices, IP addresses, Users’ profiles,
Device characteristics, User-provided data, Browsing and interaction data,
Non-precise location data, Device identifiers
more
Cookie duration resets each session.
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TEADS FRANCE SAS
Cookie duration: 365 (days).
Data collected and processed: Privacy choices, IP addresses, Users’ profiles,
Probabilistic identifiers, Device characteristics, Browsing and interaction
data, Non-precise location data, Device identifiers
more
Uses other forms of storage.
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STRÖER SSP GMBH (SSP)
Cookie duration: 365 (days).
Data collected and processed: Privacy choices, IP addresses, Users’ profiles,
Probabilistic identifiers, Device characteristics, Browsing and interaction
data, Non-precise location data, Device identifiers
more
Uses other forms of storage.
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OS DATA SOLUTIONS GMBH & CO. KG
Cookie duration: 90 (days).
Data collected and processed: Privacy choices, IP addresses, Users’ profiles,
Probabilistic identifiers, Device characteristics, User-provided data, Browsing
and interaction data, Non-precise location data, Device identifiers
more
Uses other forms of storage.
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PERMODO GMBH
Doesn't use cookies.
Data collected and processed: Privacy choices, IP addresses, Users’ profiles,
Device characteristics, Browsing and interaction data, Non-precise location
data, Device identifiers
more
Uses other forms of storage.
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PLATFORM161 B.V.
Cookie duration: 396 (days).
Data collected and processed: Privacy choices, IP addresses, Users’ profiles,
Precise location data, Probabilistic identifiers, Device characteristics,
Browsing and interaction data, Non-precise location data, Device identifiers
more
Cookie duration resets each session. Uses other forms of storage.
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ADACADO TECHNOLOGIES INC. (DBA ADACADO)
Cookie duration: 365 (days).
Data collected and processed: Privacy choices, IP addresses, Browsing and
interaction data, Non-precise location data
more
Cookie duration resets each session.
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Consent
BASIS GLOBAL TECHNOLOGIES, INC.
Cookie duration: 365 (days).
Data collected and processed: Privacy choices, IP addresses,
Authentication-derived identifiers, Users’ profiles, Precise location data,
Device characteristics, Browsing and interaction data, Non-precise location
data, Device identifiers
more
Cookie duration resets each session.
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SMADEX, S.L.U.
Cookie duration: 365 (days).
Data collected and processed: Privacy choices, IP addresses, Users’ profiles,
Probabilistic identifiers, Device characteristics, User-provided data,
Non-precise location data, Device identifiers
more
Cookie duration resets each session.
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BOMBORA INC.
Cookie duration: 365 (days).
Data collected and processed: IP addresses, Authentication-derived identifiers,
Users’ profiles, Device characteristics, Browsing and interaction data,
Non-precise location data, Device identifiers
more
Cookie duration resets each session. Uses other forms of storage.
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EASYMEDIA GMBH
Cookie duration: 365 (days).
Data collected and processed: Privacy choices, IP addresses, Users’ profiles,
Precise location data, Probabilistic identifiers, Device characteristics,
Browsing and interaction data, Non-precise location data, Device identifiers
more
Cookie duration resets each session.
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Consent
REMERGE GMBH
Doesn't use cookies.
Data collected and processed: IP addresses, Device characteristics, Browsing and
interaction data, Non-precise location data, Device identifiers
more
Uses other forms of storage.
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ADVANCED STORE GMBH
Cookie duration: 365 (days).
Data collected and processed: Device identifiers
more
Cookie duration resets each session. Uses other forms of storage.
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MAGNITE CTV, INC.
Cookie duration: 366 (days).
Data collected and processed: Privacy choices, IP addresses, Precise location
data, Probabilistic identifiers, Device characteristics, Browsing and
interaction data, Non-precise location data, Device identifiers
more
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DELTA PROJECTS AB
Cookie duration: 365 (days).
Data collected and processed: Privacy choices, IP addresses,
Authentication-derived identifiers, Users’ profiles, Precise location data,
Probabilistic identifiers, Device characteristics, User-provided data, Browsing
and interaction data, Non-precise location data, Device identifiers
more
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USEMAX ADVERTISEMENT (EMEGO GMBH)
Cookie duration: 365 (days).
Data collected and processed: Users’ profiles
more
Cookie duration resets each session.
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EMETRIQ GMBH
Cookie duration: 365 (days).
Data collected and processed: Privacy choices, IP addresses,
Authentication-derived identifiers, Users’ profiles, Probabilistic identifiers,
Device characteristics, User-provided data, Browsing and interaction data,
Non-precise location data, Device identifiers
more
Cookie duration resets each session. Uses other forms of storage.
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Consent
PUBLICIS MEDIA GMBH
Cookie duration: 1825 (days).
Data collected and processed: Privacy choices, IP addresses,
Authentication-derived identifiers, Users’ profiles, Probabilistic identifiers,
Device characteristics, User-provided data, Browsing and interaction data,
Non-precise location data, Device identifiers
more
Cookie duration resets each session. Uses other forms of storage.
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M.D. PRIMIS TECHNOLOGIES LTD.
Cookie duration: 25 (days).
Data collected and processed: Privacy choices, IP addresses, Probabilistic
identifiers, Device characteristics, User-provided data, Browsing and
interaction data, Non-precise location data, Device identifiers
more
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ONETAG LIMITED
Cookie duration: 396 (days).
Data collected and processed: Privacy choices, IP addresses, Device
characteristics, Browsing and interaction data, Non-precise location data,
Device identifiers
more
Cookie duration resets each session. Uses other forms of storage.
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Consent
CLOUD TECHNOLOGIES S.A.
Cookie duration: 365 (days).
Data collected and processed: Privacy choices, IP addresses,
Authentication-derived identifiers, Users’ profiles, Device characteristics,
Browsing and interaction data, Non-precise location data, Device identifiers
more
Cookie duration resets each session.
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Consent
SMARTOLOGY LIMITED
Doesn't use cookies.
Data collected and processed: IP addresses
more
Uses other forms of storage.
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IMPROVE DIGITAL
Cookie duration: 90 (days).
Data collected and processed: Privacy choices, IP addresses,
Authentication-derived identifiers, Users’ profiles, Precise location data,
Probabilistic identifiers, Device characteristics, User-provided data, Browsing
and interaction data, Non-precise location data, Device identifiers
more
Cookie duration resets each session.
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ADOBE ADVERTISING CLOUD
Cookie duration: 365 (days).
Data collected and processed: Privacy choices, IP addresses,
Authentication-derived identifiers, Device identifiers
more
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BANNERFLOW AB
Cookie duration: 366 (days).
Data collected and processed: Privacy choices, IP addresses, Device
characteristics, Non-precise location data
more
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TABMO SAS
Doesn't use cookies.
Data collected and processed: Privacy choices, IP addresses, Users’ profiles,
Precise location data, Probabilistic identifiers, Device characteristics,
User-provided data, Browsing and interaction data, Non-precise location data,
Device identifiers
more
Uses other forms of storage.
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INTEGRAL AD SCIENCE (INCORPORATING ADMANTX)
Doesn't use cookies.
Data collected and processed: Privacy choices, IP addresses, Device
characteristics, Browsing and interaction data, Non-precise location data
more
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WIZALY
Cookie duration: 365 (days).
Data collected and processed: Privacy choices, IP addresses,
Authentication-derived identifiers, Device characteristics, Browsing and
interaction data, Non-precise location data
more
Cookie duration resets each session. Uses other forms of storage.
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WEBORAMA
Cookie duration: 393 (days).
Data collected and processed: Privacy choices, IP addresses,
Authentication-derived identifiers, Users’ profiles, Probabilistic identifiers,
Device characteristics, User-provided data, Browsing and interaction data,
Non-precise location data, Device identifiers
more
Uses other forms of storage.
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JIVOX CORPORATION
Cookie duration: 30 (days).
Data collected and processed: Privacy choices, IP addresses, Users’ profiles,
Precise location data, Browsing and interaction data, Non-precise location data,
Device identifiers
more
Cookie duration resets each session.
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Consent
SAGE+ARCHER BV
Doesn't use cookies.
Data collected and processed: Non-precise location data
more
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Consent
ON DEVICE RESEARCH LIMITED
Cookie duration: 30 (days).
Data collected and processed: IP addresses, Precise location data, Device
characteristics, User-provided data, Browsing and interaction data, Non-precise
location data, Device identifiers
more
View details | Storage details | Privacy policylaunch
Consent
ROCKABOX MEDIA LTD
Doesn't use cookies.
Data collected and processed: IP addresses, Device characteristics, Browsing and
interaction data, Non-precise location data
more
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EXACTAG GMBH
Cookie duration: 180 (days).
Data collected and processed: Privacy choices, IP addresses,
Authentication-derived identifiers, Device characteristics, Browsing and
interaction data, Device identifiers
more
Cookie duration resets each session.
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CELTRA INC.
Doesn't use cookies.
Data collected and processed: IP addresses, Precise location data, Device
characteristics, Device identifiers
more
Uses other forms of storage.
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Consent
MAINADV SRL
Cookie duration: 30 (days).
Data collected and processed: Privacy choices, IP addresses, Device
characteristics, User-provided data, Browsing and interaction data, Non-precise
location data, Device identifiers
more
Uses other forms of storage.
View details | Privacy policylaunch
Consent
GEMIUS SA
Cookie duration: 1825 (days).
Data collected and processed: Privacy choices, Users’ profiles, Device
characteristics, Browsing and interaction data, Device identifiers
more
Cookie duration resets each session. Uses other forms of storage.
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THE KANTAR GROUP LIMITED
Cookie duration: 914 (days).
Data collected and processed: Privacy choices, IP addresses, Device
characteristics, Browsing and interaction data, Non-precise location data,
Device identifiers
more
Cookie duration resets each session. Uses other forms of storage.
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NIELSEN MEDIA RESEARCH LTD.
Cookie duration: 120 (days).
Data collected and processed: Privacy choices, IP addresses, Device
characteristics, Browsing and interaction data, Device identifiers
more
Cookie duration resets each session. Uses other forms of storage.
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SOLOCAL SA
Cookie duration: 396 (days).
Data collected and processed: Privacy choices, IP addresses, Users’ profiles,
Precise location data, Device characteristics, User-provided data, Browsing and
interaction data, Non-precise location data, Device identifiers
more
Cookie duration resets each session. Uses other forms of storage.
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PIXALATE, INC.
Doesn't use cookies.
Data collected and processed: IP addresses, Device characteristics, Browsing and
interaction data, Non-precise location data, Device identifiers
more
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Consent
ORACLE ADVERTISING
Cookie duration: 180 (days).
Data collected and processed: Privacy choices, IP addresses,
Authentication-derived identifiers, Users’ profiles, Device characteristics,
User-provided data, Browsing and interaction data, Non-precise location data,
Device identifiers
more
Uses other forms of storage.
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NUMBERLY
Cookie duration: 180 (days).
Data collected and processed: Privacy choices, IP addresses,
Authentication-derived identifiers, Users’ profiles, Device characteristics,
User-provided data, Browsing and interaction data, Non-precise location data,
Device identifiers
more
Cookie duration resets each session.
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AUDIENCEPROJECT APS
Cookie duration: 365 (days).
Data collected and processed: Privacy choices, IP addresses,
Authentication-derived identifiers, Users’ profiles, Probabilistic identifiers,
Device characteristics, User-provided data, Browsing and interaction data,
Non-precise location data, Device identifiers
more
Cookie duration resets each session. Uses other forms of storage.
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DEMANDBASE, INC.
Cookie duration: 730 (days).
Data collected and processed: Privacy choices, IP addresses, Users’ profiles,
Precise location data, Probabilistic identifiers, Device characteristics,
User-provided data, Browsing and interaction data, Non-precise location data,
Device identifiers
more
Cookie duration resets each session. Uses other forms of storage.
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EFFILIATION / EFFINITY
Cookie duration: 2 (days).
Data collected and processed: Device characteristics
more
Cookie duration resets each session. Uses other forms of storage.
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Consent
SEENTHIS AB
Doesn't use cookies.
Data collected and processed: IP addresses, Device characteristics
more
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COMMANDERS ACT
Cookie duration: 365 (days).
Data collected and processed: IP addresses, Device identifiers
more
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Consent
TRAVEL AUDIENCE GMBH
Cookie duration: 397 (days).
Data collected and processed: IP addresses, Authentication-derived identifiers,
Users’ profiles, Precise location data, Probabilistic identifiers, Device
characteristics, Browsing and interaction data, Non-precise location data,
Device identifiers
more
Cookie duration resets each session. Uses other forms of storage.
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HUMAN
Doesn't use cookies.
Data collected and processed: IP addresses, Probabilistic identifiers, Device
characteristics, Non-precise location data, Device identifiers
more
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ADLUDIO LTD.
Doesn't use cookies.
Data collected and processed: Device characteristics
more
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Consent
BLENDEE SRL
Cookie duration: 366 (days).
Data collected and processed: Privacy choices, IP addresses,
Authentication-derived identifiers, Users’ profiles, Device characteristics,
User-provided data, Browsing and interaction data, Non-precise location data,
Device identifiers
more
Cookie duration resets each session. Uses other forms of storage.
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INNOVID LLC
Cookie duration: 90 (days).
Data collected and processed: Privacy choices, IP addresses, Device
characteristics, Browsing and interaction data, Non-precise location data,
Device identifiers
more
Cookie duration resets each session.
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PAPIRFLY AS
Doesn't use cookies.
Data collected and processed: Device characteristics
more
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NEUSTAR, INC., A TRANSUNION COMPANY
Cookie duration: 365 (days).
Data collected and processed: Privacy choices, IP addresses,
Authentication-derived identifiers, Users’ profiles, Probabilistic identifiers,
Device characteristics, User-provided data, Browsing and interaction data,
Non-precise location data, Device identifiers
more
Cookie duration resets each session. Uses other forms of storage.
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VERVE GROUP EUROPE GMBH
Doesn't use cookies.
Data collected and processed: Privacy choices, IP addresses,
Authentication-derived identifiers, Users’ profiles, Precise location data,
Device characteristics, User-provided data, Browsing and interaction data,
Non-precise location data, Device identifiers
more
Uses other forms of storage.
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OTTO (GMBH & CO KG)
Cookie duration: 365 (days).
Data collected and processed: Privacy choices, IP addresses, Users’ profiles,
User-provided data, Browsing and interaction data, Device identifiers
more
Cookie duration resets each session. Uses other forms of storage.
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ADOBE AUDIENCE MANAGER, ADOBE EXPERIENCE PLATFORM
Cookie duration: 180 (days).
Data collected and processed: Privacy choices, IP addresses,
Authentication-derived identifiers, Users’ profiles, Precise location data,
Probabilistic identifiers, Device characteristics, User-provided data, Browsing
and interaction data, Non-precise location data, Device identifiers
more
Cookie duration resets each session.
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LOCALSENSOR B.V.
Doesn't use cookies.
Data collected and processed: Privacy choices, IP addresses, Precise location
data, Device characteristics, Non-precise location data, Device identifiers
more
Uses other forms of storage.
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ONLINE SOLUTION
Cookie duration: 365 (days).
Data collected and processed: Privacy choices, IP addresses, Users’ profiles,
Precise location data, Probabilistic identifiers, Device characteristics,
User-provided data, Browsing and interaction data, Non-precise location data,
Device identifiers
more
Cookie duration resets each session. Uses other forms of storage.
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RELAY42 NETHERLANDS B.V.
Cookie duration: 730 (days).
Data collected and processed: Privacy choices, IP addresses, Users’ profiles,
Probabilistic identifiers, Device characteristics, User-provided data, Browsing
and interaction data, Device identifiers
more
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Consent
GP ONE GMBH
Cookie duration: Uses session cookies.
Data collected and processed: Privacy choices, IP addresses, Device
characteristics, User-provided data, Browsing and interaction data, Non-precise
location data
more
Uses other forms of storage.
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THE MEDIAGRID INC.
Cookie duration: 365 (days).
Data collected and processed: Privacy choices, IP addresses, Precise location
data, Probabilistic identifiers, Device characteristics, Browsing and
interaction data, Non-precise location data, Device identifiers
more
Cookie duration resets each session. Uses other forms of storage.
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MINDTAKE RESEARCH GMBH
Cookie duration: 180 (days).
Data collected and processed: IP addresses, Users’ profiles, Probabilistic
identifiers, Device characteristics, Browsing and interaction data, Device
identifiers
more
Uses other forms of storage.
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CINT AB
Cookie duration: 730 (days).
Data collected and processed: Privacy choices, IP addresses, Device
characteristics, Browsing and interaction data, Device identifiers
more
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GOOGLE ADVERTISING PRODUCTS
Cookie duration: 396 (days).
Data collected and processed: Privacy choices, IP addresses,
Authentication-derived identifiers, Users’ profiles, Device characteristics,
User-provided data, Browsing and interaction data, Non-precise location data,
Device identifiers
more
Uses other forms of storage.
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GFK GMBH
Cookie duration: 730 (days).
Data collected and processed: Privacy choices, IP addresses,
Authentication-derived identifiers, Users’ profiles, Device characteristics,
User-provided data, Browsing and interaction data, Non-precise location data,
Device identifiers
more
Uses other forms of storage.
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REVJET
Cookie duration: 730 (days).
Data collected and processed: Privacy choices, IP addresses, Users’ profiles,
Non-precise location data, Device identifiers
more
Cookie duration resets each session.
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PROTECTED MEDIA LTD
Doesn't use cookies.
Data collected and processed: IP addresses, Probabilistic identifiers, Device
characteristics, Browsing and interaction data, Device identifiers
more
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CLINCH LABS LTD
Cookie duration: 730 (days).
Data collected and processed: Privacy choices, IP addresses, Users’ profiles,
Probabilistic identifiers, Device characteristics, Browsing and interaction
data, Non-precise location data, Device identifiers
more
Cookie duration resets each session.
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ORACLE DATA CLOUD - MOAT
Doesn't use cookies.
Data collected and processed: IP addresses, Non-precise location data
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HEARTS AND SCIENCE MÜNCHEN GMBH
Cookie duration: 60 (days).
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more
Cookie duration resets each session.
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AMAZON ADVERTISING
Cookie duration: 396 (days).
Data collected and processed: Privacy choices, IP addresses,
Authentication-derived identifiers, Users’ profiles, Device characteristics,
Browsing and interaction data, Non-precise location data, Device identifiers
more
Cookie duration resets each session. Uses other forms of storage.
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MOLOCO, INC.
Cookie duration: 730 (days).
Data collected and processed: IP addresses, Device characteristics, Non-precise
location data, Device identifiers
more
Cookie duration resets each session. Uses other forms of storage.
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ADTRIBA GMBH
Cookie duration: 730 (days).
Data collected and processed: Privacy choices, IP addresses,
Authentication-derived identifiers, Device characteristics, Browsing and
interaction data, Non-precise location data, Device identifiers
more
Cookie duration resets each session.
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OBJECTIVE PARTNERS BV
Cookie duration: 90 (days).
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Cookie duration resets each session.
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ENSIGHTEN
Cookie duration: 1825 (days).
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characteristics, Browsing and interaction data, Device identifiers
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EBAY INC
Cookie duration: 90 (days).
Data collected and processed: Privacy choices, IP addresses, Device
characteristics
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HURRA COMMUNICATIONS GMBH
Cookie duration: 366 (days).
Data collected and processed: IP addresses, Authentication-derived identifiers,
Precise location data, Probabilistic identifiers, Device characteristics,
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Cookie duration resets each session.
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