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Why Attend Speakers Agenda Sponsors FAQ Register Now
Why Attend Speakers Agenda Sponsors FAQ Register Now


AMPLIFY
GET AMPED FOR THE #1 PRODUCT AND GROWTH CONFERENCE

Register now

May 24 – 26, 2022
The ARIA, Las Vegas & Broadcast Live


AMPLIFY
GET AMPED FOR THE #1 PRODUCT AND GROWTH CONFERENCE

Register now

May 24 – 26, 2022
The ARIA, Las Vegas & Broadcast Live





HASAN MINHAJ

Emmy-winning Comedian


SPENSER SKATES

CEO, Founder


ELENA VERNA

Interim Head of Growth, Amplitude


SCOTT BRINKER

VP Platform Ecosystem, Hubspot




AMPLE REASONS TO ATTEND

Join multi-discipline stakeholders, learn from winners, and put fresh ideas to
work.



Energize everyone

The top product teams, growth leaders, analytics experts, digital executives,
and data scientists all get revved at Amplify.

Amp with champs

Our heavyweight speakers will share how they built iconic products for growth at
companies like SoFi, Miro, Udemy, Qualtrics, Under Armour and more.

Ramp up the future

Get pragmatic insights to help you do better and be better in your craft.





SPEAKERS



Hasan Minhaj

Emmy-winning Comedian

Homecoming King, Patriot Act with Hasan Minhaj

Spenser Skates

Amplitude

CEO

Elena Verna

MongoDB, Miro, SurveyMonkey

Growth Leader

Sam Hinkie

Philadelphia 76ers

Former GM

Varun Parmar

Miro

Chief Product Officer

Pat Grady

Sequoia Capital

Partner

Blake Bartlett

OpenView

Partner

Melissa Perri

Produx Labs

CEO

Crystal Widjaja

Kumu

CPO

Kurt Williams

BEES by ABInBev

Director of Marketplace, Digital Products, and Services

Kyle Poyar

Expansion Platform, OpenView

Partner

Adam Fishman

Reforge

Executive in Residence

John Cutler

Amplitude

Product Evangelist

Tarun Jain

Wish

CPO

Adam Greco

Amplitude

Product Evangelist

Shadi Rostami

Amplitude

SVP Engineering

Scott Brinker

Hubspot

VP Platform Ecosystem

Diya Jolly

Okta

CPO

Justin Bauer

Amplitude

SVP Product

Assaf Ronen

SoFi

Chief Product Officer

Stephanie Halamek

WeWork

Product Data Scientist

Diego Dugatkin

Box

CPO

Geoff Coyner

Qualtrics

Data Science Manager

Tom Tahara

NTT DOCOMO, INC.

GM Digital Wallet Strategy Office, Platform Business Dept.

Seth Hodgson

Udemy

VP of Engineering

Klaire Baek

CrowdStrike

Engineering Manager

Andrew Chapello

GoCart

Head of Product

Alex Cohen

Carbon Health

Senior Director of Product

Kaiti Carpenter

Under Armour

Director, Digital Product




AGENDA


TUESDAY, MAY 24



Registration Opens

8:00 am

Training Day

Training Day
Join us for this pre-conference foundational track to empower you to get the
most out of Amplitude. Add on Training Day when you register for the main
Amplify conference.

Agenda
8:30-9:00: Setup and intro to Amplitude
9:00-10:00: Navigate Amplitude Analytics UI and key chart types
10:00-10:30: Events & Properties, and how to use them in event-based analytics
10:30-11:00: Break
11:00-11:45: Create an Event-based Segmentation chart
11:45-12:30: Share your insights by creating a Notebook & Dashboard
12:30-1:30: Lunch
1:30-2:30: Use Amplitude to understand customer conversion
2:30-3:00: Break
3:00-3:45: Use Amplitude to understand customer retention
3:45-4:15: Questions & wrap-up
4:15-5:00: Networking & happy hour

8:30 am – 5:00 pm

Welcome Reception

Welcome to Las Vegas! Join us for a joyous reception in the expo hall. Network
with partners and product experts. Enjoy cocktails, mocktails, and a live DJ on
the ones and twos.

5:00 – 6:30 pm




WEDNESDAY, MAY 25



Networking Breakfast

Get fueled up for the day ahead in the expo hall, featuring partners, customer
stories, and Amplitude demos.

8:00 – 9:00 am

Opening Keynote: The Best Products Win Broadcast Live

Pat Grady - Partner, Sequoia Capital | Spenser Skates - CEO, Amplitude | Shadi
Rostami - SVP Engineering, Amplitude | Justin Bauer - SVP Product, Amplitude

Opening keynote featuring Amplitude and friends.

9:00 – 11:00 am

Break

11:00 – 11:30 am

Why Most Analytics Efforts Fail

Crystal Widjaja - Chief Product Officer, Kumu

Why Most Analytics Efforts Fail

Speaker

Crystal Widjaja
Chief Product Officer, Kumu

11:30 am - 12:00 pm

Customer Story: Burger King + Amplitude

11:30 am - 12:00 pm

Zero to MVP to PMF: How GoCart Did It with Data Broadcast Live

Andrew Chapello - Head of Product, GoCart

Zero to MVP to PMF: How GoCart Did It with Data

Speaker

Andrew Chapello
Head of Product, GoCart

11:30 am - 12:00 pm

Networking Lunch

12:00 – 1:00 pm

Martech 2022 to 2030: Five Trends of the Decade to Augment Growth

Scott Brinker - VP Platform Ecosystem, Hubspot

Martech 2022 to 2030: Five Technology Trends the Decade of the Augmented Growth

Speaker

Scott Brinker
VP Platform Ecosystem, Hubspot

1:00 - 1:25 pm

Customer Story: Crowdstrike + Amplitude

Klaire Baek - Engineering Manager, CrowdStrike

Customer Story: Crowdstrike + Amplitude

Speaker

Klaire Baek
Engineering Manager, CrowdStrike

1:00 - 1:25 pm

Customer Story: Cloudflare Broadcast Live

Justin Raz - Cloudflare

Customer Story: Cloufare + Amplitude

Speaker

Justin Raz
Cloudfare

1:00 - 1:25 pm

Lead the Market: Benchmarking Product-led Growth

Kyle Poyar and Blake Bartlett - Partner, OpenView

Lead the Market: Benchmarking Product-led Growth

Speakers

Kyle Poyar
Partner, Expansion Platform, OpenView

Blake Bartlett
Partner, OpenView

1:40 – 2:05 pm

How to Use Amplitude for Marketing Analytics

Adam Greco - Product Evangelist, Amplitude

How to Use Amplitude for Marketing Analytics

Speaker

Adam Greco
Product Evangelist, Amplitude

1:40 – 2:05 pm

Mythbusters: Data-driven Product Edition Empowered Teams, Happy Users Broadcast
Live

Dan Palevski - Refinitiv, an LSEG (London Stock Exchange Group) business

Mythbusters: Data-driven Product Edition Empowered Teams, Happy Users

Speaker

Dan Palevski
Refinitiv, an LSEG (London Stock Exchange Group) business

1:40 – 2:05 pm

Break

2:05 - 2:20 pm

You’re a First-time CPO! Now What?

Melissa Perri - CEO, Produx Labs

You’re a First-time CPO! Now What?

Speaker

Melissa Perri
CEO, Produx Labs

2:20 – 2:45 pm

How to Master the Shift to an instrumentation-First Product Org

Alex Cohen - Senior Director of Product, Carbon Health

How to Master the Shift to an instrumentation-First Product Org

Speaker

Alex Cohen
Senior Director of Product, Carbon Health

2:20 – 2:45 pm

Panel: Rise of the CPO

Crystal Widjaja - Chief Product Officer, Kumu | Tarun Jain - CPO, Wish | Diya
Jolly - CPO, Okta | Diego Dugatkin - CPO, Box

Panel: Rise of the CPO

Speakers

Crystal Widjaja
Chief Product Officer, Kumu

Tarun Jain
CPO, Wish

Diya Jolly
CPO, Okta

Diego Dugatkin
CPO, Box

3:00 - 3:25 pm

Customer Story: DoCoMo + Amplitude

Tom Tahara - GM Digital Wallet Strategy Office, Platform Business Dept., NTT
DOCOMO, INC.

Customer Story: DoCoMo + Amplitude

Speaker

Tom Tahara
GM Digital Wallet Strategy Office, Platform Business Dept., NTT DOCOMO, INC.

3:00 - 3:25 pm

Break

3:25 - 3:40 pm

When PLG Meets the Enterprise

Varun Parmar - CPO, Miro

When PLG Meets the Enterprise

Speaker

Varun Parmar
CPO, Miro

3:40 - 4:20 pm

Turning Analytics into a Team Sport

Stephanie Halamek - Product Data Scientist, WeWork | Geoff Coyner - Data Science
Manager, Qualtrics

Turning Analytics into a Team Sport

Speakers

Stephanie Halamek
Product Data Scientist, WeWork

Geoff Coyner
Data Science Manager, Qualtrics

3:40 - 4:05 pm

Day One Closing Keynote

4:20 - 5:30 pm

Get Amped Party

Time to let loose, you deserve it! Enjoy music, games, dancing, and fun.

7:00 pm




THURSDAY, MAY 26



Networking Breakfast

Get fueled up for the day ahead in the expo hall, featuring partners, customer
stories, and Amplitude demos.

8:00 – 9:00 am

Building Our Own Best Product Broadcast Live

Shadi Rostami - SVP Engineering, Amplitude | Justin Bauer - SVP Product,
Amplitude

Building Our Own Best Product: Amplitude’s Product Deep Dive & Roadmap

Speakers

Shadi Rostami
SVP Engineering, Amplitude

Justin Bauer
SVP Product, Amplitude

9:00 – 9:45 am

Break

9:45 - 10:15 am

Growth Frameworks for Scale

Elena Verna - Growth Leader, Amplitude, MongoDB, Miro, SurveyMonkey | Adam
Fishman - Executive in Residence, Reforge

Growth Frameworks for Scale: Acquisition, Monetization, and Retention


Speakers

Elena Verna
Growth Leader, Amplitude, MongoDB, Miro, SurveyMonkey

Adam Fishman
Executive in Residence, Reforge

10:15 - 11:15 am

What the Best Do

John Cutler - Product Evangelist, Amplitude

What the Best Do? It’s a Data-informed Product Loop

Speaker

John Cutler
Product Evangelist, Amplitude

10:15 – 11:15 am

Data Builds Bridges: How the Digital and Physical Business at UnderArmour Aligns
Through Insights

Kaiti Carpenter - Director, Digital Product, Under Armour

Data Builds Bridges: How the Digital and Physical Business at UnderArmour Aligns
Through Insights

Speaker

Kaiti Carpenter
Director, Digital Product, Under Armour

10:15 - 11:15 am

Customer Story: Rakuten Broadcast Live

10:15 - 10:40 am

Featured Guest Speaker: Hasan Minhaj

Close out your time in Vegas with comedian Hasan Minhaj. Just like Amplify puts
a spotlight on leading trends in product and growth, Minhaj is known for putting
a laugh-out-loud spotlight on modern American life.

Hasan Minhaj is a two-time Peabody Award-Winning comedian best known for his
breakout special HOMECOMING KING (NETFLIX) and his critically acclaimed,
political comedy show PATRIOT ACT WITH HASAN MINHAJ (NETFLIX) which won a
Peabody, an Emmy, and a Television Academy Honor. Previously, Hasan was a senior
correspondent at THE DAILY SHOW (COMEDY CENTRAL) and headlined the 2017 WHITE
HOUSE CORRESPONDENTS’ DINNER. He’s the co-founder and chief executive officer
for 186K Films that will produce its first feature "For The Culture" with Amazon
Studios. Minhaj is co-writing the script with Prashanth Venkataramanujam and
will star in the film. His new, one-man show "The King’s Jester"marks the
comedian’s return to his storytelling roots following the global success of
"Homecoming King."

11:30 am - 12:45 pm



REGISTER


SAVE YOUR SPOT NOW

May 24 – 26, 2022

Get Amped





SPONSORS

Raise your hands in the air! These sponsors proudly support Amplify 2022.


Platinum Level


DISRUPTORS

Learn More


Gold Level


INNOVATORS




Silver Level


SHAKERS




Bronze Level


MOVERS





Interested in sponsoring Amplify 2022?

Email us at amplify@amplitude.com.






Training Day


UPLEVEL YOUR DIGITAL OPTIMIZATION SKILLS

Let’s start at the very beginning. If you’re new to Amplitude, join us for
Training Day, a foundational learning track to discover best practices and
network with your peers.

TUESDAY, MAY 24
8:30 AM – 5:00 PM
$399

Space is limited. Add pre-conference training to your Amplify registration.

Hosted by




Through a combination of live lecture, demos, discussions and hands-on
activities, you’ll learn:

What event-based analytics are and how they’ll enable you to understand your
users’ behavior

How to navigate Amplitude and how to take advantage of the chart types that
answer your top questions

How to build event segmentation charts and better understand your customers’
product usage

Additional charts or features that illuminate key customer behaviors and can
help you share your findings with your team




FAQ




WHAT HEALTH AND SAFETY PROTOCOLS ARE IN PLACE?



Health and safety is our number one priority. A full health and safety guide
will be sent to closer to the event to all attendees as CDC guidelines and State
of Nevada guidelines evolve. This FAQ will be updated regularly with a timestamp
to keep you up to date.

The following standard guidelines will apply:

 * All attendees must be vaccinated and show proof of vaccination when picking
   up event registration badge
 * All attendees must self-test 48 hours prior to event check-in. If an attendee
   has a positive test result they may not attend the event and Amplitude will
   offer a full refund.
 * Masks are optional

Updated April 22, 2022


HOW MUCH DOES IT COST TO ATTEND AMPLIFY?



It is free to register to stream the live broadcast of Amplify keynotes.

To attend Amplify in person at the ARIA, the registration fees are $595 per
person.
Bundled pricing is available. Buy 3 passes and get the 4th free.
Email amplify@launchinc.com to get pricing for your team.

Your registration to attend Amplify in person includes:

 * Access to keynotes and breakout sessions
 * Welcome reception
 * Delicious food and drinks
 * Amplify celebration
 * Access to the expo area, including game area
 * Discounted room rates at The ARIA


IF I NEED TO CANCEL LATER, WHAT IS THE REFUND POLICY?



We understand plans change and comfort levels change. If you register for the
in-person event and later need to cancel, Amplitude will refund your
registration fees, minus a $95 cancellation fee.


CAN IN-PERSON ATTENDEES BOOK DISCOUNTED HOTEL ACCOMMODATIONS?



Yes, when you register, your confirmation email will include a link to book
accommodations at discounted rates at The ARIA Resort & Casino, exclusively for
Amplify attendees. The hotel rate for May 24 is $229/night; for May 25 and May
26, the rate is $169/night.


WILL KEYNOTES AND SESSIONS BE AVAILABLE ON DEMAND?



Yes. Keynotes and sessions will be available on the Amplitude website one week
after the event. Select sessions may be available sooner


HOW CAN I GET IN TOUCH?



Email the Amplify team at amplify@amplitude.com.


WHAT ARE THE EVENT TERMS AND CONDITIONS?



Read the Amplitude event terms and conditions.






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