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Jun 27


ARE YOU GETTING INSIGHTS THAT REALLY IMPROVE YOUR MEDIA EFFECTIVENESS?

Are you getting insights that really improve your media effectiveness?

By Metricomm
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WHEN AND WHERE


DATE AND TIME

Tue, 27 Jun 2023 15:00 - 16:00 UTC


LOCATION

Online


ABOUT THIS EVENT

 * 1 hour
 * Mobile eTicket

Free Webinar: Tuesday 27th June, 16:00 UK / 11:00 EST

It doesn’t matter how slick the charts, or whether the analysis uses the latest
technologies. If media monitoring and evaluation starts from the wrong place,
the ‘insights’ uncovered are meaningless. 

Join Metricomm and our expert guest speakers at this free webinar to explore a
different approach, including the use of AI to measure real media effectiveness.

Speakers: 

 * Jim Pierpoint is Senior Vice President, Global Risk Management at the Bank of
   America; a Lecturer in the Department of Communication Faculty at North
   Carolina State University; and a former Reuters journalist. He will explain
   how the standard approach to media evaluation still fails to address the
   challenge of demonstrating strategic value.

 * Philippa Walker is Head of Media & PR at the University of Bristol, with a
   background in media management and senior news and features journalism. She
   will share her team’s experience of taking an audience-centred approach to
   media effectiveness, solving the problem of demonstrating real impact.

 * Mark Westaby is co-founder and Technical Director at Metricomm. He originally
   founded Metrica, one of the country’s first media evaluation companies, in
   1993, growing it to become the world’s largest independent media evaluation
   company before being sold to Durrants/Gorkana, in 2009, and subsequently
   Cision. Mark was also one of the founders of AMEC, chairing the Association
   for over four years in the early 2000s.  In this webinar, Mark will discuss
   how using AI reveals in-depth understanding of audience impact that takes
   analysis of effectiveness to a completely new level.

The webinar will take place via Zoom Webinar, and you will be sent a link to
join in advance. It starts at 16.00 GMT/11.00 EST and is expected to last one
hour.


TAGS

 * Online Events
 * Things To Do Online
 * Online Tours
 * Online Business Tours
 * #marketing
 * #education
 * #communication
 * #media
 * #university
 * #insights
 * #publicrelations
 * #effectiveness
 * #measurement
 * #data_analytics


ABOUT THE ORGANISER

Organised by
Metricomm
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Metricomm provides media evaluation fit for an age where the vast majority of
news consumption is online. Uniquely, our analysis starts by calculating the
size of audience that is likely to have seen, read and engaged with any piece of
coverage. This allows us to clearly demonstrate which media coverage influences
behaviour, sales and margins.

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