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Content Marketing IntensiveOnline Course — Delivered Live
on
Aug 1 - Aug 10Sep 12 - Sep 21
Aug 1 - Aug 10
* Aug 1 - Aug 10
* Sep 12 - Sep 21
Save 15%
Early bird price: $1,595 $1,875 USD
Request syllabus Book now
Course menu
* Introduction
* Course overview
* Key benefits
* How it works
* Programme
* Upcoming dates
* Schedule & times
* Testimonials
* Our trainers
* FAQs
Book now Request a call back
Talk to us
0203 435 5755
2 weeks duration
Four 1.5 hour live sessions
100% Trainer-led
Course overview
Content plays a vital role in any marketer’s strategy, so gain expert insight
from the frontline with this focused live, trainer-led & online content
marketing class. Book now to receive cutting-edge advice into strategy, copy
creation, distribution, promotion, and measurement.
Key benefits
Take these learning outputs away with you:
* Exploit proven strategic framework
Develop a content strategy to identify goals and deliver success
* Proven distribution and promotion tactics
Increase lead generation and traffic to your website from a variety of
different channels
* Prove your content’s working
Full rundown of available measurement tools and tactics to chart your success
HOW IT WORKS
LIVE, TRAINER-LED CLASS
Join a programme of live classes that emulate a classroom experience and
overcome the hurdles often experienced with pre-recorded videos, webinars &
quizzes.
INTERACTIVE GROUP EXERCISES
Each live class will include an opportunity to take part in group exercises with
fellow course participants.
ONE-TO-ONE MENTORSHIP
Take advantage of personal one-to-one time with the course trainer and establish
clear steps to improve your work.
Content Marketing Online Course programme
The course includes an exhaustive guide to distributing content, from audience
segmentation to platform-by-platform advice. Incorporate influencers and
paid-for channels into your promotion strategy. Also receive guidance on
building and managing communities, including help on dealing with potential
crises. The packed course finishes with a comprehensive guide to measuring the
success of your content-driven campaigns as well as an exhaustive list of
content management tools spanning all aspects of your content marketing.
Book now to polish your content strategy and ensure it stands out from the
crowd.
Class One
Content Marketing Landscape
* Content consumption: Trends and statistics depicting online behavior today
* Content marketing: Trends and statistics outlining corporate content
marketing activity
* What makes content successful? Characteristics of successful content
* Web analytics revolution: Technical developments that make content marketing
highly measurable
Content Types
* Written word: FAQs, glossaries, reports, whitepapers, newsletters, microsites
and more
* Visual & spoken word: Full overview of audio, video and infographic
opportunities
* Interactive content: Apps, games, competitions and webinars
* PR-led content: Best practice guidance on how to ‘newsjack’ major
developments
* Internal content: Leveraging intranets to publicize content internally
* Customer & user-generated: Expert advice on stimulating user-generated
content
* Events-related content: Full outline of content opportunities tied to events
* Third parties: How to integrate third party content into your plans
Class Two
Content Production
* Production guidelines: How to develop a policy to ensure consistent quality
and brand positioning
* Copywriting: Tried-and-tested techniques for drafting effective social copy
* Photography: Directions on creating successful photographic content for
social
* Video production: Guidelines on creating online video that drives results
* Microsites & Apps: Third party outsourcing guidelines and supplier
recommendations
Content Publishing
* Domain choice: Main, sub-domain, separate domain and external hosted solution
benefits
* Content Management Systems: Best practice set-up and use
* Digital Asset Management Systems: Best practice set-up and use
* Publishing on 3rd party sites: Site selection criteria and best practice
checklist
* Approval process: Establishing an approval and sign-off process prior to
publishing
* Staff advocacy: How to encourage advocacy from staff and contributors
* Landing page optimization: A/B testing and conversion rate optimization
Class Three
Content Distribution & Promotion
* Audience content segmentation: Delivering different content to different
audience segments
* Social media planning: Full overview of the vital role social plays in
content distribution
* Content syndication: Best practice use of RSS and video syndication services
* Online influencers: How to work with influencers to widen reach
* Email marketing: The important role of email newsletters and targeted
campaigns
* Display advertising: Traffic generation via display ads and retargeting
* Programmatic advertising: Understanding the role marketing automation can
play
* Affiliate marketing: Partnering with affiliate sites to widen your
distribution channels
* Mobile marketing: Mobile apps, QR codes, NFC beacons and SMS alerts to drive
views
* Offline marketing: How to extend your distribution efforts offline
Community & Reputation Management
* Comments management: Best practice timely response and dealing with negative
comments
* Engagement rate: Checklist to improve positive engagement levels
* Crisis management: How to use content marketing for effective reputation
management
Class Four
Content Marketing Management
* Tools: Full overview of recommended content marketing tools
Analytics
* What does success look like? How to tie back your analytics to your
overarching content goals
* Content analytics framework: Tried-and-tested metrics for measuring
performance
* Google Analytics: Advanced techniques to track web traffic and page views
* Search performance: How to measure impact in search engines
* Platform specific: Full overview of free proprietary analytics tools
available on all social platforms
* Measurement tools: Advice on the free tools available online for tracking
content results
* Competitor benchmarking: How to gauge your performance with key competitors
and wider industry
Request a detailed syllabus
Request syllabus
Upcoming dates
Take a look at the next dates coming up:
Aug 01 – Aug 10
Tue - Thu
16:00 – 17:30
$1595 $1875
Sep 12 – Sep 21
Tue - Thu
16:00 – 17:30
$1595 $1875
Class schedule and times for Schedule & times
PST – Pacific Standard Time – GMT-8:00MST – Mountain Standard Time – GMT-7:00CST
– Central Standard Time – GMT-6:00EST – Eastern Standard Time – GMT-5:00GMT –
Greenwich Mean Time
GMT – Greenwich Mean Time
* PST – Pacific Standard Time – GMT-8:00
* MST – Mountain Standard Time – GMT-7:00
* CST – Central Standard Time – GMT-6:00
* EST – Eastern Standard Time – GMT-5:00
* GMT – Greenwich Mean Time
The course is split over four 1.5 hour sessions – held on Wednesdays and Fridays
– running over two weeks.
Mon
Tue
Wed
Thu
Fri
Week 1
Class 1
16:00 - 17:30
Class 2
16:00 - 17:30
Week 2
Class 3
16:00 - 17:30
Class 4
16:00 - 17:30
Mon
Tue
Wed
Thu
Fri
Week 1
Class 1
16:00 - 17:30
Class 2
16:00 - 17:30
Week 2
Class 3
16:00 - 17:30
Class 4
16:00 - 17:30
Post training support
We put a lot of attention into our post training support, ensuring you have
access to the materials and expert guidance you need to put your learnings into
practice:
* Digital Petra Certification
Upon successful completion of your course you will receive a certificate of
attendance.
* Full access to training materials
Sent straight away to you: Slide decks are shared with all attendees 24-hours
after a training session, with full access to training content and course
notes.
* Ongoing support
Just get in touch: Digital Petra’s specialists are on hand following the
course to help with any questions or challenges you might have.
Past attendees feedback
* Course rating
An average course rating of 9 out of 10 from FTSE 100 companies.
* 9/10 Trainer score
Our expert trainers score 9.2 out of 10 on average in feedback from course
attendees.
* Highly recommended
92% of past attendees would recommend Digital Petra.
Kate Addison
Carers UK
Really good insight into why people use each platform, and the way they use it -
so content can be tailored most effectively. Came away with lots of quick wins
and some more medium-term goals. What I learnt about LinkedIn has completely
changed our plans, from focusing solely on our business page to working with
senior members of staff to optimise their profile and host features that get
sent out to their individual networks. Left the course feeling confident and
inspired with heaps of ideas.
Suitable for all levels
Nothing beats a traditional classroom environment to fully engage with a topic
and learn from an expert course trainer.
Beginners
Kick-start your learning: Our courses are designed to fast-track your knowledge.
No prior experience is necessary.
Setting the right foundations: Core principles are covered clearly at the
outset, before moving onto more advanced topics.
Simple, clear language: All jargon and technical terms are explained.
Experienced practitioners
1-2-1 time with the trainer: Ensures you have plenty of opportunity to consult
the trainer with specific questions in regards to your current projects.
Engaging class dynamic: Network with your fellow class participants in a
meaningful and engaging way.
Our trainers
Learn from our skilled trainers, with hands-on experience from the front-line.
Liza Hall
Trainer
As a digital marketing specialist with experience in marketing strategy, content
management and social media management, I've found my role in coaching as the
most rewarding. My passion is working with SME's and business owners. Besides
forming ongoing new relationships, gaining insights from the diverse industry
exposure has been enlightening and contributed to my expertise. The most
rewarding aspect of being a coach is to share my knowledge, and empower others
to take ownership of their marketing activities for self-sufficiency and
sustainable growth.
LIZA HALL
Trainer
COURSES TAUGHT
* Online Training
* Content Marketing Intensive
* Linkedin Marketing & Advertising Intensive
* Social Media Marketing Intensive
* LIZA HALL
TRAINER
As a digital marketing specialist with experience in marketing strategy,
content management and social media management, I've found my role in
coaching as the most rewarding. My passion is working with SME's and business
owners. Besides forming ongoing new relationships, gaining insights from the
diverse industry exposure has been enlightening and contributed to my
expertise. The most rewarding aspect of being a coach is to share my
knowledge, and empower others to take ownership of their marketing activities
for self-sufficiency and sustainable growth.
* LIZA HALL
TRAINER
As a digital marketing specialist with experience in marketing strategy,
content management and social media management, I've found my role in
coaching as the most rewarding. My passion is working with SME's and business
owners. Besides forming ongoing new relationships, gaining insights from the
diverse industry exposure has been enlightening and contributed to my
expertise. The most rewarding aspect of being a coach is to share my
knowledge, and empower others to take ownership of their marketing activities
for self-sufficiency and sustainable growth.
* LIZA HALL
TRAINER
As a digital marketing specialist with experience in marketing strategy,
content management and social media management, I've found my role in
coaching as the most rewarding. My passion is working with SME's and business
owners. Besides forming ongoing new relationships, gaining insights from the
diverse industry exposure has been enlightening and contributed to my
expertise. The most rewarding aspect of being a coach is to share my
knowledge, and empower others to take ownership of their marketing activities
for self-sufficiency and sustainable growth.
1
PrevNext
Frequently asked questions
FAQs
Have some questions for us? Take a look at some of those that we are most
typically asked, along with our responses. We'd love to hear from you if there
is anything else we can help with.
* Do I need to share my video during a class?
You will be able to see your trainer via a video stream, together with most
other delegates joining you on the class. However, it is completely up to you
as to whether you share your own video.
* How can I pay?
We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.
* What equipment do I require?
A laptop with browsing capabilities; a webcam and microphone to participate
in group exercises.
* When will I receive my log-in details?
You will receive full log-in details and clear step-by-step instructions to
join the Online Learning course seven days prior to the first class.
* Will I receive any certification after completing the course?
A certificate as proof of your attendance on the course is available on
request.
* Will the same trainer be leading each class?
Yes, the same trainer will run each of the classes related to this online
course.
You are booking on:
Content Marketing Intensive Online
1. Date:
Aug 1 - Aug 10Sep 12 - Sep 21
Aug 1 - Aug 10
* Aug 1 - Aug 10
* Sep 12 - Sep 21
Wednesdays + Fridays / 16:00 GMT - 17:30 GMT
4 classes in total / 2 weeks of instructor-led learning
2. Add your delegates:
* CONTENT MARKETING INTENSIVE – AUGUST 2023
Sale! $1,875$1,595
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REASONS TO TRAIN WITH LYDIAN STONE
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up-to- date in line with developments.
* EXPERT TRAINERS
Our training faculty consists of first-rate digital experts, with first-hand
experience working at the front-line.
* A RICH BASE OF EXPERIENCE
Lydian Stone has trained over 15,000 business professionals, from large
corporates to small businesses and start-ups.
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