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Cal Basketball



THE CAL LEGENDS COLLECTIVE AND BEAST MODE MARKETING LAUNCH CALEGENDS GOLDEN PASS
NFT

Author By Bear Insider
October 25, 2022
4
2,698

Tweet Share (1) Jump to Discussion


--------------------------------------------------------------------------------

BERKELEY, CA / October 26, 2022 -- The California Legends Collective and Beast
Mode Marketing announces the launch of the CALEGENDS Golden Pass, a digital
membership card that gives sports fans ongoing priority access to exclusive
content, merchandise and events celebrating Cal alumni-athlete legends,
including Marshawn Lynch. Fans can purchase a digital membership card NFT
through OneOf, including limited-edition Beast Mode clothing and free entry into
draws for Marshawn-Lynch signed footballs, hoodies, t-shirts and lanyards.

“The Golden Pass is about giving back to the youngsters and finding more
opportunities for them - that’s why I’m in this,” said former Cal running back
and NFL star-turned entrepreneur Marshawn Lynch. “I’m hoping that other alum
will tap in and get involved - Cal is a special place, if you played a sport or
went to class there, you already know.”

The launch of the CALEGENDS Golden Pass NFT coincided with the Cal Athletics
Hall of Fame induction ceremony of Marshawn Lynch over the past weekend in
Berkeley, alongside the Cal Footbal Hall of Fame Game against Washington. Fans
were able to meet Marshawn and purchase limited-edition Beast Mode HOF
merchandise & NFTs at a pop-up store experience.

The NFT bundles are now available for fans around the world to purchase on
OneOf. Buyers can choose from either a GOLD Tier NFT or a PLATINUM Tier NFT,
that includes a Limited-Edition Beast Mode “Hall of Fame” T-Shirt.

All NFT purchases include entry into draws for Marshawn-Lynch signed
merchandise:

● Chance to win 1 of 6 “Hall of Fame” Footballs & Display Cases, signed by
Marshawn Lynch

● Chance to win 1 of 10 Beast Mode Limited-Edition “Hall of Fame” Hoodies,
signed by Marshawn Lynch

● Chance to win 1 of 10 Beast Mode Limited-Edition “Hall of Fame” T-Shirts,
signed by Marshawn Lynch

● Chance to win 1 of 24 Beast Mode - Golden Pass lanyards & badges, signed by
Marshawn Lynch

In addition, all NFT holders receive guaranteed allowlist for future CALEGENDS x
Beast Mode drops, giving priority access to exclusive content, merch and events
celebrating Cal alumni-athlete legends like Marshawn Lynch. A portion of the
proceeds from the sales of the CALEGENDS Golden Pass go towards supporting
current Cal student-athletes via the California Legends Collective NIL platform.

“Our mission is to always place student-athlete interests first,” said Kevin
Kennedy, president, founding sponsor and co-executive director of the California
Legends Collective. “Earlier this year we launched CAlegends.com, an NIL
platform that empowers UC Berkeley student-athletes to secure name, image, and
likeness income opportunities. The CALEGENDS Golden Pass is precisely the type
of program that creates direct opportunities for student-athletes, and we are
excited to launch it and support it as part of our broader platform.”

The CALEGENDS Golden Pass program was designed by web3 agency, T3MP0, and, the
NFT artwork, designed by accomplished visual effects & motion graphics designer
Joël LeLièvre, features an animated gold medallion celebrating the partnership
of Beast Mode Marketing and the California Legends Collective, along with
silhouette images of famous Cal alumni-athletes.

The next drop available to CALEGENDS Golden Pass holders will be announced soon,
and will specifically celebrate Marshawn Lynch - featuring merchandise, artwork
and experiences related to his storied college playing years. Lynch is the
all-time Cal leader in 100-yard rushing games (17), was a first-time
All-American, and was named the 2006 Pac-10 Offensive Player of the Year. The
drop will feature artwork from leading Art Director & NFT artist, Justin Maller,
who has previously worked on projects for Nike, Gatorade, The Grammys, Jordan
and Under Armour. Future drops will be announced, and will feature other
well-known Cal alumni-athlete legends.

About the California Legends Collective

Founded by a dedicated group of UC Berkeley alumni and fans, the California
Legends Collective is an independent NIL collective. The CAlegends.com digital
platform connects fans, supporters, businesses, and charitable organizations
with the University of California student-athletes while empowering each athlete
to monetize their name, image, and likeness. We are not formally associated with
or sponsored by the University of California at Berkeley. To learn more, go to
CAlegends.com. Specific information about the CALEGENDS Golden Pass can be found
at CAlegends.xyz/Cal.

About Beast Mode Marketing

Mode Marketing, based in Oakland, CA, is a marketing management agency founded
by Marshawn Lynch, Bryon Sheng and Kevin Parker. Beast Mode Marketing currently
represents the marketing efforts for Lynch, Josh Johnson, Marcus Peters, and
Najee Harris. Beast Mode is rooted in building brands through authenticity and
creativity at the direction of its athletes. For more information, please visit
www.BeastModeMktg.com or follow us on Instagram and Twitter at @BeastModeMktg.

OneOf

Deeply committed to a sustainable blockchain future, OneOf is an NFT platform
designed to create an environmentally sustainable, creator-and-fan-friendly
experience. Built on multiple environmentally responsible proof-of-stake
blockchain protocols including Tezos and Polygon, OneOf enables its artists,
athletes and brand partners to mint NFTs with zero blockchain transaction fees.
OneOf aims to bring the next 100 million non-crypto-native fans into Web3 by
removing the technical frictions and allowing fans to pay for their NFTs with
credit/debit cards as well as many top cryptocurrencies. Dedicated to charitable
causes, OneOf offers partners using their platform the option to donate portions
of their NFT proceeds to charities of their choice.

About T3MP0

T3MP0 is a web3 design & production studio, focused on partnering with leading
talent & brands in the entertainment, sports, & fashion industries. The company
is an experienced team of Grammy-winning artists, Super Bowl champions, crypto
experts, entrepreneurs and industry executives. Building upon the significant,
existing fan base of their talent partners, T3MP0 takes a unique
“community-first” approach to building innovative NFT-based content &
experiences for fans around the world. The company is based in Los Angeles, New
York City and Toronto. More information can be found at: www.t3mp0.com.

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Tweet Share (1)
Tags: The California Legends Collective, Beast Mode Marketing, CALEGENDS Golden
Pass NFT, Football, Basketball, Women's basketball

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THE CAL LEGENDS COLLECTIVE AND BEAST MODE MARKETING LAUNCH CALEGENDS GOLDEN PASS
NFT

1,830 Views | 4 Replies | Last: 2 days ago by Sebastabear


Sebastabear
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1:03a, 10/26/22




Awesome. I was thinking I had to type this all up. Thanks so much to the staff
for doing this. I hope Cal fans are excited about the opportunity (Christmas is
right around the corner after all). The NFT is honestly pretty sick.

We're always looking for new ways to engage with the community and raise money
for our NIL efforts. Hopefully it works.

You can go here to purchase
https://sports.oneof.com/drops/feff496b-b208-4b3e-84d4-aaa36358d2bc/details-live
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Arcadiabear
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8:56a, 10/26/22

Just signed up!

Would love one of the Marshawn's signed balls. What a great representative to
our university in helping out.

When is the drawing?
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GoOskie
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7:38p, 10/26/22

NFTs? Really?
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Sebastabear
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In reply to GoOskie • 8:04p, 10/26/22

> GoOskie said:
> 
> --------------------------------------------------------------------------------
> 
> NFTs? Really?
> 
> --------------------------------------------------------------------------------

Look, I'd sell your mama (well maybe not yours specifically, but somebody's
momma for sure) if it would make this team better.
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