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Submitted URL: https://info.on24.com/dc/0k2EX0ZzzCwZ3b_NeX2n-snfneCuTkHhafeGeNluflq3Rh4sNBZJI28Yg_DgCnFyzjJVJW_ZpD-dtLSaijh_8VkuxPZdQ...
Effective URL: https://www.on24.com/events/checkpoint-summit-v2/?partnerref=em6&utm_source=marketo&utm_medium=email&utm_campaign=VS_...
Submission: On August 22 via manual from IN — Scanned from DE
Effective URL: https://www.on24.com/events/checkpoint-summit-v2/?partnerref=em6&utm_source=marketo&utm_medium=email&utm_campaign=VS_...
Submission: On August 22 via manual from IN — Scanned from DE
Form analysis
4 forms found in the DOMGET https://www.on24.com
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<button>
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<svg width="18" height="18" viewBox="0 0 18 18" fill="none" xmlns="http://www.w3.org/2000/svg" role="img" aria-labelledby="search-title">
<title id="search-title">Search Button</title>
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<input type="search" name="s" value="" placeholder="Search" autocomplete="off">
<ul class="site-header__search__results"></ul>
</form>
GET https://www.on24.com
<form class="site-header__search" method="GET" action="https://www.on24.com" __bizdiag="115" __biza="WJ__">
<button>
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<svg width="18" height="18" viewBox="0 0 18 18" fill="none" xmlns="http://www.w3.org/2000/svg" role="img" aria-labelledby="search-title">
<title id="search-title">Search Button</title>
<path fill-rule="evenodd" clip-rule="evenodd"
d="M7.74996 14.8334C3.83794 14.8334 0.666626 11.6621 0.666626 7.75008C0.666626 3.83806 3.83794 0.666748 7.74996 0.666748C11.662 0.666748 14.8333 3.83806 14.8333 7.75008C14.8333 9.40581 14.2652 10.9288 13.3133 12.1349L17.0892 15.9108C17.4147 16.2363 17.4147 16.7639 17.0892 17.0893C16.7638 17.4148 16.2361 17.4148 15.9107 17.0893L12.1348 13.3134C10.9287 14.2653 9.40568 14.8334 7.74996 14.8334ZM11.5264 11.6332C10.5507 12.5823 9.21861 13.1667 7.74996 13.1667C4.75842 13.1667 2.33329 10.7416 2.33329 7.75008C2.33329 4.75854 4.75842 2.33341 7.74996 2.33341C10.7415 2.33341 13.1666 4.75854 13.1666 7.75008C13.1666 9.21873 12.5821 10.5509 11.6331 11.5266C11.6139 11.5425 11.5953 11.5595 11.5774 11.5775C11.5594 11.5955 11.5424 11.614 11.5264 11.6332Z"
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<input type="search" name="s" value="" placeholder="Search">
</form>
<form id="mktoForm_3814" data-id="3814" class="" __bizdiag="196418890" __biza="WJ__" novalidate="novalidate" data-initial-wrapper-tagging-complete="true">
<style type="text/css">
.mktoForm .mktoButtonWrap.mktoRound .mktoButton {
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border: 1px solid #a3bee2;
-webkit-border-radius: 5px;
-moz-border-radius: 5px;
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background-image: linear-gradient(to bottom, #779dd5, #5186cb);
padding: 0.4em 1em;
font-size: 1em;
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.mktoForm .mktoButtonWrap.mktoRound .mktoButton:hover {
border: 1px solid #45638c;
}
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outline: none;
border: 1px solid #45638c;
}
.mktoForm .mktoButtonWrap.mktoRound .mktoButton:active {
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background-image: -webkit-gradient(linear, left top, left bottom, from(#5186cb), to(#779dd5));
background-image: -webkit-linear-gradient(top, #5186cb, #779dd5);
background-image: -moz-linear-gradient(top, #5186cb, #779dd5);
background-image: linear-gradient(to bottom, #5186cb, #779dd5);
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<div class="mktoFormRow" data-wrapper-for="Email">
<div class="mktoFieldDescriptor mktoFormCol" data-wrapper-for="Email" style="margin-bottom: 10px;">
<div class="mktoOffset" style="width: 10px;"></div>
<div class="mktoFieldWrap mktoRequiredField"><label for="Email" id="LblEmail" class="mktoLabel mktoHasWidth" style="width: 150px;">
<div class="mktoAsterix">*</div>Business Email:*
</label>
<div class="mktoGutter mktoHasWidth" style="width: 10px;"></div><input id="Email" name="Email" placeholder="Business Email*" maxlength="255" aria-labelledby="LblEmail InstructEmail" type="email"
class="mktoField mktoEmailField mktoHasWidth mktoRequired" aria-required="true" style="width: 300px;">
<div class="business-email-error">Please use a business or company email address.</div><span id="InstructEmail" tabindex="-1" class="mktoInstruction"></span>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow" data-wrapper-for="FirstName">
<div class="mktoFieldDescriptor mktoFormCol" data-wrapper-for="FirstName" style="margin-bottom: 10px;">
<div class="mktoOffset" style="width: 10px;"></div>
<div class="mktoFieldWrap mktoRequiredField"><label for="FirstName" id="LblFirstName" class="mktoLabel mktoHasWidth" style="width: 150px;">
<div class="mktoAsterix">*</div>First Name:*
</label>
<div class="mktoGutter mktoHasWidth" style="width: 10px;"></div><input id="FirstName" name="FirstName" placeholder="First Name*" maxlength="255" aria-labelledby="LblFirstName InstructFirstName" type="text"
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<div class="mktoClear"></div>
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<div class="mktoClear"></div>
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<div class="mktoFormRow" data-wrapper-for="LastName">
<div class="mktoFieldDescriptor mktoFormCol" data-wrapper-for="LastName" style="margin-bottom: 10px;">
<div class="mktoOffset" style="width: 10px;"></div>
<div class="mktoFieldWrap mktoRequiredField"><label for="LastName" id="LblLastName" class="mktoLabel mktoHasWidth" style="width: 150px;">
<div class="mktoAsterix">*</div>Last Name:*
</label>
<div class="mktoGutter mktoHasWidth" style="width: 10px;"></div><input id="LastName" name="LastName" placeholder="Last Name*" maxlength="255" aria-labelledby="LblLastName InstructLastName" type="text"
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<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow" data-wrapper-for="Company">
<div class="mktoFieldDescriptor mktoFormCol" data-wrapper-for="Company" style="margin-bottom: 10px;">
<div class="mktoOffset" style="width: 10px;"></div>
<div class="mktoFieldWrap mktoRequiredField"><label for="Company" id="LblCompany" class="mktoLabel mktoHasWidth" style="width: 150px;">
<div class="mktoAsterix">*</div>Company Name:*
</label>
<div class="mktoGutter mktoHasWidth" style="width: 10px;"></div><input id="Company" name="Company" placeholder="Company Name*" maxlength="255" aria-labelledby="LblCompany InstructCompany" type="text"
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<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
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<div class="mktoFormRow" data-wrapper-for="Title">
<div class="mktoFieldDescriptor mktoFormCol" data-wrapper-for="Title" style="margin-bottom: 10px;">
<div class="mktoOffset" style="width: 10px;"></div>
<div class="mktoFieldWrap mktoRequiredField"><label for="Title" id="LblTitle" class="mktoLabel mktoHasWidth" style="width: 150px;">
<div class="mktoAsterix">*</div>Job Title:*
</label>
<div class="mktoGutter mktoHasWidth" style="width: 10px;"></div><input id="Title" name="Title" placeholder="Job Title*" maxlength="255" aria-labelledby="LblTitle InstructTitle" type="text"
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<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow" data-wrapper-for="Country">
<div class="mktoFieldDescriptor mktoFormCol" data-wrapper-for="Country" style="margin-bottom: 10px;">
<div class="mktoOffset" style="width: 10px;"></div>
<div class="mktoFieldWrap mktoRequiredField"><label for="Country" id="LblCountry" class="mktoLabel mktoHasWidth" style="width: 150px;">
<div class="mktoAsterix">*</div>Country:*
</label>
<div class="mktoGutter mktoHasWidth" style="width: 10px;"></div><select id="Country" name="Country" aria-labelledby="LblCountry InstructCountry" class="mktoField mktoHasWidth mktoRequired" aria-required="true" style="width: 300px;">
<option value="">Country*</option>
<option value="United States">United States </option>
<option value="Canada">Canada </option>
<option value="United Kingdom">United Kingdom </option>
<option value="Afghanistan">Afghanistan </option>
<option value="Aland Islands">Aland Islands </option>
<option value="Albania">Albania </option>
<option value="Algeria">Algeria </option>
<option value="American Samoa">American Samoa </option>
<option value="Andorra">Andorra </option>
<option value="Angola">Angola </option>
<option value="Anguilla">Anguilla </option>
<option value="Anonymous Proxies">Anonymous Proxies </option>
<option value="Antarctica">Antarctica </option>
<option value="Antigua and Barbuda">Antigua and Barbuda </option>
<option value="Argentina">Argentina </option>
<option value="Armenia">Armenia </option>
<option value="Aruba">Aruba </option>
<option value="Asia Pacific Region">Asia Pacific Region </option>
<option value="Australia">Australia </option>
<option value="Austria">Austria </option>
<option value="Azerbaijan">Azerbaijan </option>
<option value="Bahamas">Bahamas </option>
<option value="Bahrain">Bahrain </option>
<option value="Bangladesh">Bangladesh </option>
<option value="Barbados">Barbados </option>
<option value="Belarus">Belarus </option>
<option value="Belgium">Belgium </option>
<option value="Belize">Belize </option>
<option value="Benin">Benin </option>
<option value="Bermuda">Bermuda </option>
<option value="Bhutan">Bhutan </option>
<option value="Bolivia">Bolivia </option>
<option value="Bonaire, Saint Eustatius and Saba">Bonaire, Saint Eustatius and Saba </option>
<option value="Bosnia and Herzegovina">Bosnia and Herzegovina </option>
<option value="Botswana">Botswana </option>
<option value="Bouvet Island">Bouvet Island </option>
<option value="Brazil">Brazil </option>
<option value="British Indian Ocean Territory">British Indian Ocean Territory </option>
<option value="Brunei Darussalam">Brunei Darussalam </option>
<option value="Bulgaria">Bulgaria </option>
<option value="Burkina Faso">Burkina Faso </option>
<option value="Burundi">Burundi </option>
<option value="Cambodia">Cambodia </option>
<option value="Cameroon">Cameroon </option>
<option value="Cape Verde">Cape Verde </option>
<option value="Cayman Islands">Cayman Islands </option>
<option value="Central African Republic">Central African Republic </option>
<option value="Chad">Chad </option>
<option value="Chile">Chile </option>
<option value="China">China </option>
<option value="Christmas Island">Christmas Island </option>
<option value="Cocos (Keeling) Islands">Cocos (Keeling) Islands </option>
<option value="Colombia">Colombia </option>
<option value="Comoros">Comoros </option>
<option value="Congo">Congo </option>
<option value="Congo, the Democratic Republic of the">Congo, the Democratic Republic of the </option>
<option value="Cook Islands">Cook Islands </option>
<option value="Costa Rica">Costa Rica </option>
<option value="Cote D'Ivoire">Cote D'Ivoire </option>
<option value="Croatia">Croatia </option>
<option value="Cuba">Cuba </option>
<option value="Curacao">Curacao </option>
<option value="Cyprus">Cyprus </option>
<option value="Czech Republic">Czech Republic </option>
<option value="Denmark">Denmark </option>
<option value="Djibouti">Djibouti </option>
<option value="Dominica">Dominica </option>
<option value="Dominican Republic">Dominican Republic </option>
<option value="Ecuador">Ecuador </option>
<option value="Egypt">Egypt </option>
<option value="El Salvador">El Salvador </option>
<option value="Equatorial Guinea">Equatorial Guinea </option>
<option value="Eritrea">Eritrea </option>
<option value="Estonia">Estonia </option>
<option value="Ethiopia">Ethiopia </option>
<option value="Europe">Europe </option>
<option value="Falkland Islands (Malvinas)">Falkland Islands (Malvinas) </option>
<option value="Faroe Islands">Faroe Islands </option>
<option value="Fiji">Fiji </option>
<option value="Finland">Finland </option>
<option value="France">France </option>
<option value="French Guiana">French Guiana </option>
<option value="French Polynesia">French Polynesia </option>
<option value="French Southern Territories">French Southern Territories </option>
<option value="Gabon">Gabon </option>
<option value="Gambia">Gambia </option>
<option value="Georgia">Georgia </option>
<option value="Germany">Germany </option>
<option value="Ghana">Ghana </option>
<option value="Gibraltar">Gibraltar </option>
<option value="Greece">Greece </option>
<option value="Greenland">Greenland </option>
<option value="Grenada">Grenada </option>
<option value="Guadeloupe">Guadeloupe </option>
<option value="Guam">Guam </option>
<option value="Guatemala">Guatemala </option>
<option value="Guernsey">Guernsey </option>
<option value="Guinea">Guinea </option>
<option value="Guinea-Bissau">Guinea-Bissau </option>
<option value="Guyana">Guyana </option>
<option value="Haiti">Haiti </option>
<option value="Heard Island and Mcdonald Islands">Heard Island and Mcdonald Islands </option>
<option value="Holy See (Vatican City State)">Holy See (Vatican City State) </option>
<option value="Honduras">Honduras </option>
<option value="Hong Kong">Hong Kong </option>
<option value="Hungary">Hungary </option>
<option value="Iceland">Iceland </option>
<option value="India">India </option>
<option value="Indonesia">Indonesia </option>
<option value="Iran, Islamic Republic of">Iran, Islamic Republic of </option>
<option value="Iraq">Iraq </option>
<option value="Ireland">Ireland </option>
<option value="Isle of Man">Isle of Man </option>
<option value="Israel">Israel </option>
<option value="Italy">Italy </option>
<option value="Jamaica">Jamaica </option>
<option value="Japan">Japan </option>
<option value="Jersey">Jersey </option>
<option value="Jordan">Jordan </option>
<option value="Kazakhstan">Kazakhstan </option>
<option value="Kenya">Kenya </option>
<option value="Kiribati">Kiribati </option>
<option value="Korea, Democratic People's Republic of">Korea, Democratic People's Republic of </option>
<option value="Korea, Republic of">Korea, Republic of </option>
<option value="Kosovo">Kosovo </option>
<option value="Kuwait">Kuwait </option>
<option value="Kyrgyzstan">Kyrgyzstan </option>
<option value="Lao People's Democratic Republic">Lao People's Democratic Republic </option>
<option value="Latvia">Latvia </option>
<option value="Lebanon">Lebanon </option>
<option value="Lesotho">Lesotho </option>
<option value="Liberia">Liberia </option>
<option value="Libyan Arab Jamahiriya">Libyan Arab Jamahiriya </option>
<option value="Liechtenstein">Liechtenstein </option>
<option value="Lithuania">Lithuania </option>
<option value="Luxembourg">Luxembourg </option>
<option value="Macao">Macao </option>
<option value="Macedonia, the Former Yugoslav Republic of">Macedonia, the Former Yugoslav Republic of </option>
<option value="Madagascar">Madagascar </option>
<option value="Malawi">Malawi </option>
<option value="Malaysia">Malaysia </option>
<option value="Maldives">Maldives </option>
<option value="Mali">Mali </option>
<option value="Malta">Malta </option>
<option value="Marshall Islands">Marshall Islands </option>
<option value="Martinique">Martinique </option>
<option value="Mauritania">Mauritania </option>
<option value="Mauritius">Mauritius </option>
<option value="Mayotte">Mayotte </option>
<option value="Mexico">Mexico </option>
<option value="Micronesia, Federated States of">Micronesia, Federated States of </option>
<option value="Moldova, Republic of">Moldova, Republic of </option>
<option value="Monaco">Monaco </option>
<option value="Mongolia">Mongolia </option>
<option value="Montenegro">Montenegro </option>
<option value="Montserrat">Montserrat </option>
<option value="Morocco">Morocco </option>
<option value="Mozambique">Mozambique </option>
<option value="Myanmar">Myanmar </option>
<option value="Namibia">Namibia </option>
<option value="Nauru">Nauru </option>
<option value="Nepal">Nepal </option>
<option value="Netherlands">Netherlands </option>
<option value="Netherlands Antilles">Netherlands Antilles </option>
<option value="New Caledonia">New Caledonia </option>
<option value="New Zealand">New Zealand </option>
<option value="Nicaragua">Nicaragua </option>
<option value="Niger">Niger </option>
<option value="Nigeria">Nigeria </option>
<option value="Niue">Niue </option>
<option value="Norfolk Island">Norfolk Island </option>
<option value="Northern Mariana Islands">Northern Mariana Islands </option>
<option value="Norway">Norway </option>
<option value="Oman">Oman </option>
<option value="Other Country">Other Country </option>
<option value="Pakistan">Pakistan </option>
<option value="Palau">Palau </option>
<option value="Palestinian Territory, Occupied">Palestinian Territory, Occupied </option>
<option value="Panama">Panama </option>
<option value="Papua New Guinea">Papua New Guinea </option>
<option value="Paraguay">Paraguay </option>
<option value="Peru">Peru </option>
<option value="Philippines">Philippines </option>
<option value="Pitcairn">Pitcairn </option>
<option value="Poland">Poland </option>
<option value="Portugal">Portugal </option>
<option value="Puerto Rico">Puerto Rico </option>
<option value="Qatar">Qatar </option>
<option value="Reunion">Reunion </option>
<option value="Romania">Romania </option>
<option value="Russian Federation">Russian Federation </option>
<option value="Rwanda">Rwanda </option>
<option value="Saint Bartelemey">Saint Bartelemey </option>
<option value="Saint Helena">Saint Helena </option>
<option value="Saint Kitts and Nevis">Saint Kitts and Nevis </option>
<option value="Saint Lucia">Saint Lucia </option>
<option value="Saint Martin">Saint Martin </option>
<option value="Saint Pierre and Miquelon">Saint Pierre and Miquelon </option>
<option value="Saint Vincent and the Grenadines">Saint Vincent and the Grenadines </option>
<option value="Samoa">Samoa </option>
<option value="San Marino">San Marino </option>
<option value="Sao Tome and Principe">Sao Tome and Principe </option>
<option value="Satellite Providers">Satellite Providers </option>
<option value="Saudi Arabia">Saudi Arabia </option>
<option value="Senegal">Senegal </option>
<option value="Serbia">Serbia </option>
<option value="Seychelles">Seychelles </option>
<option value="Sierra Leone">Sierra Leone </option>
<option value="Singapore">Singapore </option>
<option value="Sint Maarten">Sint Maarten </option>
<option value="Slovakia">Slovakia </option>
<option value="Slovenia">Slovenia </option>
<option value="Solomon Islands">Solomon Islands </option>
<option value="Somalia">Somalia </option>
<option value="South Africa">South Africa </option>
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Please read our Privacy Policy for information on our policies. Register Now We’re thrilled to have you join us! A confirmation email is on its way. Add to Google calendar | Add to Outlook/iCal calendar Create amazing experiences that engage audiences. Get your start with the Webcast Elite Demo. Change your region North America Europe Asia-Pacific REGISTER FOR CHECKPOINT’23 How can you optimize your marketing results to finish 2023 strong? Find out by joining thousands of leading B2B marketers on Tuesday, August 22, 2023 for “Checkpoint’23: Optimize Your Results” to learn the latest techniques for boosting your digital performance with AI-generated content, multichannel campaigns and data-driven operations. You’ll walk away with proven best practices to optimize results across your marketing mix, including how to: * Build a plan to hit end-of-year goals with insights from leading marketers * Find account and buyer intent from first-party signals, prioritize the right accounts and drive engagement that converts * Elevate your strategies with playbooks to optimize your channels, activate your audiences and accelerate the buyer’s journey * Increase campaign efficiency and prove ROI Learn how small changes can add up to big impact. Register now! AGENDA Keynote Track Optimizing Channels & Programs Track Optimizing Data & Operations Track 9:00- 9:45 am PT OPENING KEYNOTE: WHY B2B NEEDS A NEW GO-TO-MARKET PLAYBOOK Keynote Track Has your marketing grown less effective – unable to generate the same impact it has in the past? When the marketing playbooks we’ve used for years just aren’t working, we must redefine how we go to market. Join us for our opening keynote with Jon Miller, CMO at Demandbase, and Callan Young, CMO at ON24 for a conversation on optimizing and innovating our go-to-market playbooks for the modern age of marketing. You’ll learn: * How and why changes in the market have forced organizations to redefine how they drive growth * Tips to identify, prioritize and engage your accounts * Best practices to build trust and de-anonymize your buyers * Ways to orchestrate sales and marketing to maximize revenue impact Speakers Jon Miller CMO, Demandbase Callan Young CMO, ON24 OPENING KEYNOTE: WHY B2B NEEDS A NEW GO-TO-MARKET PLAYBOOK Jon Miller CMO, Demandbase Callan Young CMO, ON24 Close 9:50- 10:20 am PT INCREASING CONVERSION: HOW TO USE ENGAGEMENT DATA AND AI TO CREATE HIGH-IMPACT CONTENT Optimizing Data & Operations Track To gain a competitive edge, B2B marketers must go beyond generic content and create unique experiences that resonate with individuals. But how can you deliver personalization at scale? In this informative session with Netline and ON24, learn how you can use AI to get high-quality data inputs to generate high-quality content outputs that improves conversion. You’ll hear how to uncover individual buyer interests and intent based on previous digital engagement and content consumption, and then use those insights to develop prompts for generative AI tools to automate highly targeted messaging and content. Speakers Dave Fortino Chief Strategy Officer, NetLine Tessa Barron VP, Corporate Marketing, ON24 INCREASING CONVERSION: HOW TO USE ENGAGEMENT DATA AND AI TO CREATE HIGH-IMPACT CONTENT View details A WINNING COMBO: WEBINARS, GIFTING AND HOW TO USE BOTH TO ENHANCE THE BUYER’S JOURNEY Optimizing Channels & Programs Track What does it take to drive revenue success? You must make the most of every single opportunity. To do this, you need the data and tools to deliver unforgettable experiences at every touchpoint. How can you break through to prospects to engage and convert in today’s hybrid world? Unbox the playbook for success with Sendoso, Zywave and ON24. Learn how to help your marketing and sales teams connect with buyers through webinars and gifting, and see how Zywave leverages both platforms to drive responses, accelerate pipeline and optimize the entire buyer’s experience. Speakers Jess Fisher Sr. Director of ABM and Demand Gen, Sendoso Zach Silva Demand Generation Coordinator, Zywave Josh Baez Sr. Manager, Corporate Marketing A WINNING COMBO: WEBINARS, GIFTING AND HOW TO USE BOTH TO ENHANCE THE BUYER’S JOURNEY View details Close 10:25- 10:55 am PT HITTING TARGETS: HOW TO ENGAGE THE RIGHT ACCOUNTS WITH THE RIGHT MESSAGE AT THE RIGHT TIME Optimizing Data & Operations Track To succeed in today’s buyer-centric landscape, marketers must ask: How do we target our most qualified accounts to deliver the right message at the right time? To uncover the answers, join marketing leaders at Integrate, Bombora and ON24. Learn how to leverage AI-driven insights, buyer intent and engagement data to prioritize and segment your audiences, optimize conversion, maximize investments and amplify your impact on revenue. Speakers Jo Reyes VP, Segment Marketing, Bombora Daniel McKeever VP, Marketing Operations and Technology, Integrate Michael Newman VP, Demand Generation, ON24 HITTING TARGETS: HOW TO ENGAGE THE RIGHT ACCOUNTS WITH THE RIGHT MESSAGE AT THE RIGHT TIME View details BUILDING COMMUNITY: HOW TO DEVELOP ADVOCATES AND DRIVE CUSTOMER-LED GROWTH Optimizing Channels & Programs Track According to Forrester, 70% of revenue will come from existing customers, making your user community more important than ever before. Join Influitive to learn best practices in customer marketing that will help you engage and educate your user base, find and foster advocates and develop a powerful network of champions to drive customer-led growth. Speakers Dan Cote CMO, Influitive Hayden Clelland Sr. Manager, Customer Marketing, ON24 BUILDING COMMUNITY: HOW TO DEVELOP ADVOCATES AND DRIVE CUSTOMER-LED GROWTH View details Close 11:00- 11:30am PT IMPROVING QUALITY: HOW TO PREVENT “BAD LEADS” FROM ENTERING YOUR FUNNEL Optimizing Data & Operations Track More than 1 in 10 visitors on your site is an invalid user – skewing your marketing data and filling your funnel with “bad leads” that take up space and create inefficiencies in how you forecast, target and spend marketing dollars. Go-to-market success relies on the quality of your data and database. What should you look for and how can you address it? Join marketing leaders at Cheq and ON24 for a discussion on the impacts of invalid traffic on GTM effectiveness and ROI. Learn how to identify and minimize fake users, safeguard the integrity of your data and maximize the impact of your go-to-market efforts with genuine customers. Speakers Amy Holtzman CMO, Cheq Josh Baez Sr. Manager, Corporate Marketing, ON24 IMPROVING QUALITY: HOW TO PREVENT “BAD LEADS” FROM ENTERING YOUR FUNNEL View details SUPERCHARGING REACH: HOW TO RUN COST-EFFECTIVE PROMOTIONAL CAMPAIGNS FOR YOUR WEBINARS AND VIRTUAL EVENTS Optimizing Channels & Programs Track With the majority of B2B buyers now preferring to engage digitally with brands, audience behavior and content consumption has changed rapidly over the past few years. Has your promotional strategy kept up? Join ON24 for a lightning round session of tips, tricks and creative strategies to boost webinar, virtual event and content registrations beyond the typical email blast. From experimenting with paid channels to activating reps to rethinking your reminders – get ready to supercharge your promotional campaigns and your results. Speakers Mark Bornstein VP, Content Marketing, ON24 SUPERCHARGING REACH: HOW TO RUN COST-EFFECTIVE PROMOTIONAL CAMPAIGNS FOR YOUR WEBINARS AND VIRTUAL EVENTS View details Close SPEAKERS Jon Miller Chief Marketing Officer, Demandbase Amy Holtzman Chief Marketing Officer, Cheq Callan Young Chief Marketing Officer, ON24 Dan Cote Chief Marketing Officer, Influitive David Fortino Chief Strategy Officer, NetLine Daniel McKeever VP, Marketing Operations and Technology, Integrate Jo Reyes VP, Segment Marketing, Bombora Mark Bornstein VP, Content Marketing, ON24 Michael Newman VP, Demand Generation, ON24 Tessa Barron VP of Marketing, ON24 Jess Fisher Sr. Director, Demand Generation and Lifecycle Marketing, Sendoso Josh Baez Sr. Manager, Corporate Marketing, ON24 Hayden Clelland Sr. Manager, Customer Marketing, ON24 Zach Silva Demand Generation Coordinator, Zywave SPONSORS * 1 * 2 * 3 * 4 * 5 * 6 * 7 * 8 * 9 OPTIMIZE YOUR MARKETING RESULTS AND FINISH 2023 STRONG. Register Now © Copyright 2023 ON24, Inc. ON24 patents may apply – click here for more information. All rights reserved. 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