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DAYS

121

HOURS

1

MINUTES

25

SECONDS

34


EUROPEAN PRODUCT MANAGEMENT CONFERENCE


PRODUCTWORLD 2025


HOTEL AMBASADOR ★★★★★ ꟾ OPATIJA, CROATIA


08-09 MAY, 2025

Register

PW2024 Aftermovie

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THE GOAL


CONNECT & INSPIRE PRODUCT MANAGERS

CREATE VALUE

People attend our conferences to acquire knowledge, gain insight into current
industry trends, network with fellow professionals and last, but not least –
have fun.

They commonly want to hear and see what similar companies are doing and how they
are doing it, as the featured speakers are all practitioners, people who do the
real job day by day.

What attendees are looking for is the consistency in terms of the relevancy of
content and the highest standards of facilities (venue arrangements, conference
room, catering, pastime activities).


SHARE INFORMATION

Sharing and more importantly GETTING information you need to stay up-to-date
with latest trends, best-practices and overall business outlook for the near
future.


HAVE FUN

Often neglected (or shall we say not emphasized enough) aspect of business
conferences - the after hours, the time spent outside the conference room.



IN A WORD


CONCEPT & DELIVERY

PRACTITIONERS EVENT

The event features speakers & panelists from the business environment, mostly
from large multinational corporations and from SMEs. We’re not hosting academia
or non-profit org’s, as we simply don’t find this type of content relevant to
the business world. All the featured individual talks showcase concrete,
real-world examples of actual work, actual projects. Panel-discussions are
designed to debate current industry trends, best-practices and give insight into
how successful companies go about Product Management.


SEATING

The main conference hall is set-up with large round tables, so that attendees
can feel comfortable sitting at an actual table instead rows of chairs. People
like when they can bring in a coffee and snack or place their phone/laptop on a
table. This type of seating ensures a great working atmosphere inside the room.


STAGE & DELIVERY STYLE

There is actually no elevated “stage” or “podium”, as we encourage speakers to
freely roam around the conference room and communicate with the audience at all
times. We find this type of delivery style to be much more engaging, as audience
is not separated from the speaker. Also, the conference hall has glass walls,
allowing for the natural light to penetrate the room. Again, we find this type
of set-up preferable to “theatre” where the audience sits in the dark, while a
spotlight illuminates the speaker.



THE 3 WHY'S


THE STORY BEHIND THIS CONFERENCE

WHY PRODUCT MANAGEMENT?

Because to the best of our knowledge (and we're good at our thing) there is no
other large scale international business event, dedicated to the topic of
Product Management, in this part of Europe. So, we're filling that market gap
and YOUR NEED, until others decide to try and replicate what we do. We’re
looking forward to that challenge.


WHY NOW?

Late April is a great time, both in terms of business schedules and weather. We
could hardly pick a better date.


WHY OPATIJA?

Well why not!! Seriously? Opatija, the Queen of the Adriatic Coast, the gem, the
pinnacle, the THE place to be when you're coming to a business event at a 5★
hotel. Opatija combines the natural beauty of the Adriatic, with the charm of
the Old World Europe dating back to Emperor Franz Joseph I, with
state-of-the-art events facilities and Michelin star gastronomy. It's in the
class of its own. There is simply no other place like it. Oh and BTW - it's
close. It's just several hours drive from Munich, Milan, Vienna or Budapest. So
again - why not.



THE 3 WHAT'S


THE BENEFITS OF ATTENDING THIS CONFERENCE

POWERFUL PERSONALITIES OF PEOPLE WHO PRESENT (AKA GREAT SPEAKERS)

We feature speakers from across Europe and beyond, from various industries and
with a wealth of experience. Moreover, we carefully select them and prep them,
so they don't just present exceptional content, but they actually deliver an
audience engaging performance.


TRANSPARENCY OF ISSUES (AKA RELEVANT CONTENT)

Great Speakers matter, but the content matters just as much. It's not just who
is saying something, but also WHAT they are saying and how open they are about
the challenges, issues and problems they've been facing. We make sure that
presented content is RELEVANT to the audience and doesn't end up being a mere
product-demo or a sales-pitch.


INTIMACY OF THE CONVERSATIONS (AKA GREAT NETWORKING)

The difference between a 2,000 people event and a 200 attendees event is best
demonstrated outside the conference room, during breaks. At the former, you
randomly bump into people; let's face it - that's not networking. At the latter,
the size of the group is compact enough that "everyone gets to know everybody
else" in 2 days. That's the intimacy of the conversation that ensures the
QUALITY networking.



THE 3 WHO'S


PEOPLE AT THIS CONFERENCE

PRODUCT PEOPLE

Naturally, the primary focus group of this conference are people who are
involved in the entire life-cycle of the Product. From Product Specialists and
Product Owners to Product Managers and Senior Product Managers, with product
Marketing Managers and Directors and VPs of Products, all the way up to the
Chief Product Officer.


PROJECT PEOPLE

Projects are the primary vehicle of delivering Products, hence there's no
successful Product (Management) without Project Management. Expect to meet a lot
of Project Managers among attendees.


BUSINESS PEOPLE LEADERS

Last but not least, a major gathering like this is a magnet for C-suite, so
expect to see a significant number of CEOs and other Senior Execs among the
crowd.


Register


WHERE

HOTEL AMBASADOR ★★★★★
Feliksa Peršića 5
51410, Opatija
Croatia


WHEN

Thursday ∙ main conference day 1
May 08, 2025 (10:00 AM to 05:45 PM)
Friday ∙ main conference day 2
May 09, 2025 (09:00 AM to 04:45 PM)



SPEAKERS


THE FULL LIST OF 2025 SPEAKERS WILL BE PUBLISHED SHORTLY. WATCH THIS SPACE FOR
UPDATES.


GREG PRICKRIL

DISTINGUISHED KEYNOTE SPEAKER

PRODUCT EXPERT

AUTHOR ∙ SPEAKER ∙ CEO


JOAQUIM "JOCA" TORRES

DISTINGUISHED KEYNOTE SPEAKER

PRODUCT EXPERT

AUTHOR ∙ SPEAKER ∙ CEO




MARIJA SIVAČKI

GROUP PRODUCT MANAGER

INFOBIP


LEANDRO BARDELLI

HEAD OF PRODUCT ENGINEERING

SAINT-GOBAIN


ANA ZRNO

PANEL TALK MODERATOR


PREVIOUS EVENT PARTNERS


THE FULL LIST OF PARTNERS WILL BE PUBLISHED PRIOR TO THE EVENT. THIS LIST IS
BEING UPDATED.


PARTNERS




SUPPORTING PROFESSIONAL ASSOCIATIONS




MEDIA PARTNERS


Become A Sponsor


CONFERENCE SCHEDULE


THERE ARE 15 INDIVIDUAL CASE-STUDY PRESENTATIONS AND 4 PANEL-DISCUSSIONS TAKING
PLACE OVER THE 2 DAYS.


DETAILED SCHEDULE WILL BE PUBLISHED SHORTLY. WATCH THIS SPACE FOR UPDATES.

   


 * DAY 1 CONFERENCE
   
   Thursday · May 08, 2025


 * DAY 2 CONFERENCE
   
   Friday · May 09, 2025

09:30 - 10:00


DELEGATES REGISTRATION

Our friendly staff will hand you a branded lanyard with your accreditation pass
and show you around the conference room. Choice of seating is first-come
first-served (except for VIP tables).

LOCATION: IN FRONT OF THE MAIN CONFERENCE HALL

10:00 - 10:05


WELCOME & INTRO

OPENING REMARKS BY PETER HOPWOOD ∙ CONFERENCE MODERATOR ∙ MC

Peter will familiarize the audience with the overall scope of the conference,
daily schedule and the flow of the panel-discussions, individual case-study
presentations and dynamics of Q&A sessions.

LOCATION: MAIN CONFERENCE HALL

10:05 - 10:45


KEY-NOTE: WHAT THE HELL IS HAPPENING WITH PM?

SPEAKER: GREG PRICKRIL ∙ FOUNDER ∙ PRICKRIL CONSULTING

Overview:
Evidence of change ∙ Key factors ∙ Hypotheses/Predictions ∙ Preparing for the
change

Key take-aways:
1. PM is changing at an unprecedented speed
2. There will be fundamental disruption
3. Preparing can increase your chance of survival

About the Speaker:
Greg Prickril has spent the last 20 years helping some of the biggest companies
in the world deliver better products and solutions by helping them develop a
strategic perspective on product development. He worked as a product manager,
shipping products at IBM, Microsoft, and SAP before opening his own consultancy
focused on enterprise product and solution strategy in 2015. He is a co-founder
at coachpms.com, a career accelerator for product people.

LOCATION: MAIN CONFERENCE HALL

10:45 - 11:30


CPO PANEL: THE GROWTH PARADOX – PLG VS. HYBRID-LG AND BEYOND

MODERATOR: ANA ZRNO

LOCATION: MAIN CONFERENCE HALL

11:30 - 12:00


COFFEE & NETWORKING BREAK

The coffee-break makes for a great occasion to mingle around with delegates,
share instant feedback about presentations you enjoyed the most, engage in
casual chat and visit the sponsors exhibition area.

LOCATION: OUTDOOR SWIMMING POOL BAR AREA

12:00 - 12:30


TALK 1: SCALING AGAINST THE ODDS – THE NEW PRODUCT JOURNEY INSIDE A $2B GIANT

SPEAKER: MARIJA SIVAČKI ∙ GROUP PRODUCT MANAGER ∙ INFOBIP

Overview:
This talk will challenge the notion that a big company's backing guarantees
success in new product launch. Learn about the importance of adaptability in
different company phases and strategies for thriving in an environment where
resources may seem abundant but are often surprisingly scarce.

Key take-aways:
1. In ever-growing market it is important to go all-in on diversifying the
product portfolio
2. Navigate Resources Like a Startup, Even in a Giant. Don't take anything for
granted
3. How to balance innovation with increasingly stringent financial expectations

LOCATION: MAIN CONFERENCE HALL

12:30 - 13:00


TALK 2: SERVING OUR OWN – TECH PRODUCTS FOR INTERNAL BUSINESS UNITS

SPEAKER: LEANDRO BARDELLI ∙ HEAD OF PRODUCT ENGINEERING ∙ SAINT-GOBAIN

Overview:
The Core Challenge: How does a centralized product-led unit effectively serve
internal customers with 190,000 employees worldwide? By emphasizing to internal
customers that serving them is critical to becoming successful globally.
Commitment to continuous improvement and adaptation.

Key take-aways:
1. Navigating the Unique Challenges of Serving Internal Customers
2. Empowering Internal Teams to Deliver Global Products
3. Strategies for Effective Centralized Product Delivery in Large Organizations

LOCATION: MAIN CONFERENCE HALL

13:00 - 13:30


TALK 3: INFO COMING SOON

SPEAKER: TBA ∙ ∙

Overview:


Key take-aways:
1.
2.
3.

LOCATION: MAIN CONFERENCE HALL

13:30 - 14:30


LUNCH

Engage in a casual chat with speakers and your fellow delegates. Enjoy the
five-star culinary experience, providing a variety of specialties ranging from
traditional Croatian food to best international cuisine; and assortment of vegan
& vegetarian dishes.

LOCATION: MAIN HOTEL RESTAURANT

14:30 - 15:00


TALK 4: INFO COMING SOON

SPEAKER: TBA ∙ ∙

Overview:


Key take-aways:
1.
2.
3.

LOCATION: MAIN CONFERENCE HALL

15:00 - 15:30


TALK 5: INFO COMING SOON

SPEAKER: TBA ∙ ∙

Overview:


Key take-aways:
1.
2.
3.

LOCATION: MAIN CONFERENCE HALL

15:30 - 16:00


TALK 6: INFO COMING SOON

SPEAKER: TBA ∙ ∙

Overview:


Key take-aways: :
1.
2.
3.

LOCATION: MAIN CONFERENCE HALL

16:00 - 16:30


COFFEE & NETWORKING BREAK

The coffee-break makes for a great occasion to mingle around with delegates,
share instant feedback about presentations you enjoyed the most, engage in
casual chat and visit the sponsors exhibition area.

LOCATION: OUTDOOR SWIMMING POOL BAR AREA

16:30 - 17:00


TALK 7: INFO COMING SOON

SPEAKER: TBA ∙ ∙

Overview:


Key take-aways: :
1.
2.
3.

LOCATION: MAIN CONFERENCE HALL

17:00 - 17:45


PRODUCT DEV PANEL: MVP TRAP – HOW NOT TO FALL VICTIM OF FEATURE CREEP

MODERATOR: ANA ZRNO

LOCATION: MAIN CONFERENCE HALL

17:45


THE END OF DAY 1

CONFERENCE WILL CONTINUE THE FOLLOWING MORNING AT 09:00

09:00 - 09:05


DAY 2 OVERVIEW, BRIEF DAY 1 RE-CAP

Our Moderator Peter will reflect on the key messages from the previous day and
give you an insight about what's to follow.

LOCATION: MAIN CONFERENCE HALL

09:05 - 09:45


KEY-NOTE: THE 4 PRINCIPLES OF STRONG PRODUCT CULTURES

SPEAKER: JOAQUIM "JOCA" TORRES ∙ FOUNDER & PRINCIPAL CONSULTANT ∙ GYACO

Overview:
The four principles of a string product culture with real-life examples from
Joca's 30+ years of global experience.

Key take-aways:
1. What is culture and why it's important for product success
2. What are the 4 principles of strong product cultures
3. What's the relationship of product culture and digital maturity

About the Speaker:
Joaquim Torres is the founder and principal consultant of Gyaco, a company that
helps businesses and their leaders bridge the gap between business and
technology through product management and digital transformation services. With
over 30 years of experience in the Internet and IT market, Joca is a passionate
technologist and manager who has led and managed successful digital products
across various domains, such as SaaS, e-commerce, finance, fitness, real estate,
and web hosting.

At Gyaco, he partner with clients to define and execute their product vision,
strategy, and lifecycle, and to foster a digital product culture focused on
agility, innovation, and customer-centricity. Joca also share knowledge and
insights through books, blogs, podcasts, and speaking engagements.

In addition, Joca serves as a board member for multiple companies in different
sectors, where he provides strategic guidance and oversight. His mission is to
empower and inspire others to create and deliver impactful digital solutions
that solve real problems and create value.

LOCATION: MAIN CONFERENCE HALL

09:45 - 10:30


PRODUCT STRATEGY PANEL: ANALYSIS PARALYSIS – KNOWING WHEN TO SAY NO TO DATA AND
RELY ON GUTFEEL

MODERATOR: ANA ZRNO

LOCATION: MAIN CONFERENCE HALL

10:30 - 11:00


COFFEE & NETWORKING BREAK

The coffee-break makes for a great occasion to mingle around with delegates,
share instant feedback about presentations you enjoyed the most, engage in
casual chat and visit the sponsors exhibition area.

LOCATION: OUTDOOR SWIMMING POOL BAR AREA

11:00 - 11:30


TALK 8: INFO COMING SOON

SPEAKER: TBA ∙ ∙

Overview:


Key take-aways:
1.
2.
3.

LOCATION: MAIN CONFERENCE HALL

11:30 - 12:00


TALK 9: INFO COMING SOON

SPEAKER: TBA ∙ ∙

Overview:


Key take-aways: :
1.
2.
3.

LOCATION: MAIN CONFERENCE HALL

12:00 - 12:30


TALK 10: INFO COMING SOON

SPEAKER: TBA ∙ ∙

Overview:


Key take-aways: :
1.
2.
3.

LOCATION: MAIN CONFERENCE HALL

12:30 - 13:30


LUNCH

Engage in a casual chat with speakers and your fellow delegates. Enjoy the
five-star culinary experience, providing a variety of specialties ranging from
traditional Croatian food to best international cuisine; and assortment of vegan
& vegetarian dishes.

LOCATION: MAIN HOTEL RESTAURANT

13:30 - 14:00


TALK 11: INFO COMING SOON

SPEAKER: TBA ∙ ∙

Overview:


Key take-aways:
1.
2.
3.

LOCATION: MAIN CONFERENCE HALL

14:00 - 14:30


TALK 12: INFO COMING SOON

SPEAKER: TBA ∙ ∙

Overview:


Key take-aways: :
1.
2.
3.

LOCATION: MAIN CONFERENCE HALL

14:30 - 15:00


TALK 13: INFO COMING SOON

SPEAKER: TBA ∙ ∙

Overview:


Key take-aways:
1.
2.
3.

LOCATION: MAIN CONFERENCE HALL

15:00 - 15:30


COFFEE & NETWORKING BREAK

The coffee-break makes for a great occasion to mingle around with delegates,
share instant feedback about presentations you enjoyed the most, engage in
casual chat and visit the sponsors exhibition area.

LOCATION: OUTDOOR SWIMMING POOL BAR AREA

15:30 - 16:00


TALK 14: INFO COMING SOON

SPEAKER: TBA ∙ ∙

Overview:


Key take-aways: :
1.
2.
3.

LOCATION: MAIN CONFERENCE HALL

16:00 - 16:45


PRODUCT OPS PANEL: RESTRUCTURING TEAMS AROUND PRODUCTS INSTEAD OF PROJECTS – HOW
IT REALLY WORKS IN PRACTICE

MODERATOR: ANA ZRNO

LOCATION: MAIN CONFERENCE HALL

16:45


THE END OF CONFERENCE

SEE YOU NEXT YEAR!


OUR OTHER RECENT EVENTS


WHAT PEOPLE SAY ABOUT OUR CONFERENCES

October 2024 JumpIT Forum Zagreb
More
April 2024 PRODUCTWORLD Opatija
More
May 2019 HRPA Forum New York City
More
Visit Our YouTube Channel


TICKETS


MAXIMUM EFFICIENCY AND ROI IS ACHIEVED WITH GROUP PARTICIPATION. TICKET PACKAGES
ARE ADEQUATELY DESIGNED FOR SMALLER, MEDIUM AND LARGE COMPANIES. INDIVIDUAL
PARTICIPATION IS ALSO POSSIBLE, ALTHOUGH AT A SIGNIFICANTLY HIGHER PRICE.

THE STANDARD REGISTRATION FEE IS €795 AND IS VALID FOR 1-2 PARTICIPANTS. ALL
DISCOUNTS ARE CALCULATED BASED ON THE STANDARD REGISTRATION FEE.

TO GET YOUR STANDARD TICKET CLICK HERE:

REGISTER

TO GET YOUR DISOCUNTED TICKET-PACK, CHOOSE FROM THE OPTIONS BELOW:


4 PLACES FOR THE PRICE OF 3

€596
PER PERSON

 * Fee covers:
 * Full Conference Attendance
 * Refreshments and snacks during breaks
 * Seated Buffett Lunch
 * Copy of all Presentations
 * Certificate of Attendance with 12 CPD
 * Savings: €795
 * Total Fee: €2,385 for 4 Delegates

Register


7 PLACES FOR THE PRICE OF 5

€568
PER PERSON

 * Fee covers:
 * Full Conference Attendance
 * Refreshments and snacks during breaks
 * Seated Buffett Lunch
 * Copy of all Presentations
 * Certificate of Attendance with 12 CPD
 * Savings: €1,590
 * Total Fee: €3,975 for 7 Delegates

Register


10 PLACES FOR THE PRICE OF 7

€556
PER PERSON

 * Fee covers:
 * Full Conference Attendance
 * Refreshments and snacks during breaks
 * Seated Buffett Lunch
 * Copy of all Presentations
 * Certificate of Attendance with 12 CPD
 * Savings: €2,385
 * Total Fee: €5,565 for 10 Delegates

Register




NEED HELP WITH REGISTRATION? GET IN TOUCH AT REGISTER@PRODUCTWORLD.EU


EVENT INFORMATION


ACCOMMODATION AT THE VENUE IS AVAILABLE TO ALL ATTENDEES AT DISCOUNTED RATE
BETWEEN 17TH AND 21ST OF APRIL.


VENUE

Hotel Ambasador │ Feliksa Peršića 5, 51410, Opatija, Croatia


ACCOMMODATION

Rooms available at discounted rate for attendees


HOTEL RESTAURANT

Breakfast & Lunch during event will be served here




CONFERENCE HALL

With all-glass walls and stunning views of the sea


WELLNESS

Either in your room or at Hotels indoor/outdoor swimming pools


PASTIME

Relax at the bar over a glass of fine Croatian local wine




GET IN TOUCH


GORAN KRSTULOVIC

CONFERENCE DIRECTOR

SPEAKING & ATTENDANCE


DOMAGOJ VIDAS

CONFERENCE DIRECTOR

PR & MEDIA


VENUE LOCATION

08-09 MAY, 2025

HOTEL AMBASADOR ★★★★★
Opatija, Croatia View Map location


VISIT US

for posts, videos, pictures & updates from all our events.

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