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Home Digital marketing How To Do Digital Marketing The Right Way?


HOW TO DO DIGITAL MARKETING THE RIGHT WAY?

By
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-
March 4, 2022
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Digital Marketing


Nowadays, digital marketing forms the crux of every marketing campaign that
businesses develop. Companies are investing in digital marketing to gain better
reach and also to be up-to-date with the recent trends in marketing.

Digital Marketing is a kind of machine that has various components that work
together in sync to promote the brand of a company and generate more leads. Even
if one element stops working or goes wrong, then the whole process will be
disturbed. But the question is how to make sure that the machine works properly?
How can we ensure that whatever efforts we put in building our digital marketing
strategy will actually yield results?

The correct answer would be by doing digital marketing the right way. It’s
important for marketers to have a clear idea and knowledge of digital marketing
strategies before they start developing any marketing campaigns for their
brands.

native banner

One can gain in-depth knowledge of digital marketing by pursuing an MBA in
Digital Marketing, which will not only equip them with digital marketing skills
but also managerial skills. 

But what are these correct ways? There are around eight main steps in digital
marketing that should never be skipped. If you religiously follow these 8 ways
of marketing, then you are sure to get success in your digital marketing
efforts. So, let’s get started!


8 WAYS OF DOING DIGITAL MARKETING THE RIGHT WAY

 1. Have Clear Goals

The first and foremost step in developing your marketing campaigns is having
clear and definitive goals. You should be clear about what you want to achieve
with your marketing efforts. Do you want to gain more followers, rank on search
engines or do you want to increase your conversion rate? 

Once you have a clear goal in mind, you can begin to plan your next steps around
it. For example, if you want to increase conversions, you must ensure that
consumers see your advertising or open your emails and subsequently make a
purchase. It is important for you first to generate leads because without any
leads there won’t be any conversion.

 2. Target Audience

Recognize your target audience. Who do you want to reach out to? Conduct
extensive research to identify the target audience for your business. If you
already have a website, you can use Google Analytics to see who is buying from
you and create a report on it.

However, if you are new to this, we recommend that you research your
competitors’ target audience. That doesn’t mean you should target the same
demographic, but you can look for the group they’re missing and transform them
into your niche audience.

 3. Focus on Creating SEO-Friendly Blogs

Content creation is important for every digital marketing strategy. Blogging is
one of the best ways through which you can create quality content for your
website. The main advantage of blogging is that if you write content that is SEO
friendly and has many well-researched keywords included in it then, the chance
of your website ranking in the search engine results increases. 

You can create a list of terms that you believe buyers will search for, and then
test them. Also, once you rank on the search engine results, many people will be
able to see your website thus leading to more traffic for your site and an
increase in lead generation.

 4. Don’t Forget Mobile Optimization

It’s a mobile-first world, therefore there’s no justification for not optimizing
your site for a great mobile user experience. Mobile optimization covers page
speed, site design, and a variety of other best SEO methods to guarantee that
visitors who access your site via a mobile device have a positive experience.

Examine your mobile responsive design and email templates to ensure that you are
utilizing the most up-to-date ways and providing only relevant and up-to-date
information.

 5. Invest in Various Digital Platforms

You will most likely want to use as many channels as feasible in your digital
marketing effort.

If you are a B2B firm, you should not use the same channels as a B2C firm. You
can promote your business on social media platforms such as Facebook, Instagram,
LinkedIn, and even Pinterest. 

Google Ads are also popular, and they can swiftly propel your company’s website
to the top of search results. If done effectively, a combination of marketing on
social media networks, sending emails, optimizing your website, and using Google
to promote can help you establish a strong campaign.

 6. Email Marketing is Still Relevant

Never forget to include email marketing in your digital marketing strategy.
Companies frequently overlook email marketing, despite the fact that it is one
of the most effective strategies to develop your brand. You can collect emails
through social media, which you can then use to create a lookalike audience for
your campaign.

Now you have a list of people who have agreed to receive your news and special
offers!

You may also utilize emails to support the growth of your social media
platforms’ followers. By taking an online email marketing course, you can
discover email marketing tactics that will benefit your business.  If you can’t
invest much time writing emails then set up automation. Automation helps you
send welcome emails to new customers, update old users on new offers and
discounts, etc. 

 7. Remarketing is Necessary

You should use remarketing as a tool throughout your digital marketing plan. It
enables you to recoup sales that you would have otherwise lost. If someone looks
at your products but does not buy them, you can reach out to them via social
media ads, Google Ads, or emails.

Cart abandonment emails are one type of remarketing email. You may have noticed
that while online shopping whenever you put something in your basket but do not
purchase it, you may receive an email later inviting you to return and complete
your purchase.

This technique should be a major component of your digital marketing effort in
order to capture customers that slip through the cracks.

 8. Track Your Process

To guarantee that the approach is working well, it should be constantly
monitored. This can be accomplished by assigning teams to complete the
assignment. You will be able to make a report of what is working for your
business and what isn’t if you closely monitor your outcomes. 

Once you’ve determined these two facts, you can plan your following steps
accordingly. Always remember to learn from your failures and to continuously
look for ways to improve!


TO SUMMARIZE,

There is a lot of work involved in developing a digital marketing strategy, but
an effective and well-thought-out plan will make the process much easier.
Digital marketing when done properly can be a great asset for the company. Many
digital marketing mistakes are very simple and can be easily avoided if you have
enough knowledge of digital marketing. But if you don’t have any idea of the
topic, then an online digital marketing course will help you learn about digital
marketing in a short time and less expensive way.


AUTHOR’S BIO




KARAN SHAH

Founder and CEO at IIDE


Karan Shah is an Edu-preneur, Tedx speaker, Harvard alumnus specializing in
eCommerce, and the founder of IIDE – The Digital School.


He is a reputed author on the topics of education, digital marketing, and
Ed-techs. Over the years he has penned a plethora of articles in leading news
outlets such as Entrepreneur, BusinessWorld, Education Times, and Youth Magazine
to name a few.


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