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Breaking news: imaware acquires binx health's consumer testing business. Learn
more

Breaking news: imaware acquires binx health's consumer testing business. Learn
more

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December 4, 2023

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IMAWARE ACQUIRES BINX HEALTH’S CONSUMER TESTING BUSINESS, BECOMING A LEADER IN
STI HEALTH SCREENING

imaware announced its further expansion into the home-health testing category
with our acquisition of binx health’s consumer testing business. The transaction
allows imaware to scale solutions for B2C patients and B2B partners alike.


Contents

Contents

Key takeaways
Copy
 * Acquisition creates formidable footprint for at-home testing, particularly
   for sexually transmitted infection (STI) testing.
 * STIs are the most commonly reported infectious conditions in the USA, having
   reached epidemic proportions with no signs of slowing.
 * imaware set to become the leading STI at-home testing company leveraging
   contracts with universities, health clinics, and state departments of public
   health.

BOSTON and HOUSTON, Dec. 04, 2023 (GLOBE NEWSWIRE) -- imaware, a digital health
platform company powering home-testing for healthcare brands, and binx health, a
molecular diagnostics and consumer testing company, today announced that imaware
has acquired binx health’s at-home consumer testing business. The acquisition
will expand imaware’s position in the growing market for home-health testing and
expand the number of enterprise clients being serviced by imaware. binx health
will retain and continue to grow its point-of-care molecular diagnostics
business, which is excluded from the imaware transaction.

Since its creation in 2017, binx health’s consumer division has delivered
millions of tests, serviced hundreds of business partners, and generated tens of
millions of dollars in revenue. imaware, founded in 2018, offers a broad array
of home testing options for employers, health systems, and directly to
consumers.

“It’s gratifying to see so many people who now have expanded access to testing
from home through unique digital health offerings and advanced logistics,” said
Jeff Luber, binx health CEO and founder of the binx health consumer division.
“binx will retain and continue to grow its point-of-care molecular division, and
spin out our digital health at-home business to imaware and their institutional
backers. imaware is an ideal choice for us as they have quietly built a stunning
franchise in consumer health.”

“We built imaware to be the leading brand of at-home testing with a focus on
scientific pedigree, and our clients and patients expect our tests to deliver
results equivalent to existing gold standard methods,” said Jani Tuomi,
cofounder of imaware. “We are excited to work with the binx team to acquire
their top quality consumer testing business, grow this business, and expand the
depth of tests we offer their clients. The binx business fits perfectly into our
high growth plans for the coming years.”

About binx health.
binx health is a healthcare technology and diagnostics company focused on
innovating solutions to improve routine testing and convenience, providing
timely results to improve patient care. The binx io point-of-care molecular
platform is the first ever FDA-cleared, CLIA-waived point-of-care system for the
detection of chlamydia and gonorrhea in both males (urine) and females (vaginal
swab) that provides central lab performance results in about thirty minutes. The
binx io platform is highly flexible, easy to use, and enables rapid testing and
treatment in a single patient visit. For more information, visit www.binx.com

About imaware.
imaware empowers the health of humanity by providing testing and technology
solutions for healing at scale. The imaware patient-facing platform offers
scientifically validated home-based tests that screen and monitor a wide range
of conditions across men's health, women's health, coronavirus, allergic
diseases, autoimmune diseases, preventative genetics, and more. Our technology
solutions provide patients, providers, employers, and brands with access to a
digitally-native care model that includes logistics, CLIA/CAP-certified
laboratory analysis, telehealth support, and compliance expertise which provides
a seamless user experience and convenient, reliable access to care. Learn more
at www.poweredbyimaware.com.




REFERENCES/SOURCES




Mairi Sutherland

Mairi is a content strategist with a passion for imaware’s partner and patient
outcomes, translating digital health trends for your business.

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