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FORD CREDIT CASE STUDY

To deliver a robust digital experience for Ford customers, Ford Credit needs a
payment solution to meet its complex needs. BlueSnap's All-in-One Payment
Platform's flexible, customized solution with cross-border payment and
marketplace technology makes the complex simple for customers and dealers.

> “BlueSnap listened to the company’s needs and developed options to help meet
> its payment goals. This included the quick onboarding of dealerships in Spain,
> Italy, Portugal, Denmark, Finland, Belgium, Ireland, Czech Republic, Romania,
> Poland, Hungary and Greece, as well as automated split settlements, leveraging
> BlueSnap’s marketplace functionality.”


WHO IS FORD CREDIT?

Ford Motor Credit Company is the financial services subsidiary of Ford Motor
Company. Along with Ford, Ford Credit is committed to helping build a better
world, where every person is free to move and pursue their dreams. The Ford+
plan for growth and value creation combines existing strengths, new capabilities
and always-on relationships with customers to enrich experiences for and deepen
the loyalty of those customers. Ford Credit is supporting Ford’s pursuit of
leadership positions in electrification, connected vehicle services and mobility
solutions, including self-driving technology.




THE CHALLENGE

As Ford Credit assists in the delivery of a robust digital experience for Ford
customers across Europe, it needed a payment solution that would meet complex
needs.

Ford Credit developed a customer-centric digital approach to car buying for
Europe, whether consumers are putting down deposits for ordered vehicles,
purchasing outright or financing. This eCommerce platform enables convenient
payments and a streamlined purchasing process.

Ford Credit also supports FordPass, a mobile app that allows Ford drivers to
access roadside assistance and other features, as well as earn complimentary
maintenance and rewards.

To fully implement its plans, Ford Credit needed a payment provider in Europe
that could support both its plans and its dealerships. Ford Credit turned to
BlueSnap.


THE SOLUTION

BlueSnap’s All-in-One Payment Platform was uniquely positioned to support Ford
Credit’s multiple payment needs.

The platform’s flexible, customized solutions make the complex financing and
payment process simple for both customers and dealers. BlueSnap listened to the
company’s needs and developed options to help meet its payment goals. This
included the quick onboarding of dealerships in Spain, Italy, Portugal, Denmark,
Finland, Belgium, Ireland, Czech Republic, Romania, Poland, Hungary and Greece,
as well as automated split settlements, leveraging BlueSnap’s marketplace
functionality.

BlueSnap’s global automated process flow simplifies onboarding for dealers. Ford
benefits from a seamless onboarding experience with dealers approved and fully
underwritten within 24 hours of receipt of completed applications. Nearly 300
dealers across Europe have signed up and can now accept card payments online
through BlueSnap.

When it comes to the FordPass app, it can now accept in-app payments, including
for those subscriptions and add-ons chosen at the dealership. Payment options
offer customers’ preferred payment methods and currencies. With support from
BlueSnap, customers can subscribe to live traffic services, electric vehicle
charging and other services. Customers can pay directly in the app, and Ford
Credit can easily reconcile split payments with providers for these services.


THE RESULTS

Ford Credit has seen impactful results in onboarding its dealerships to
streamlined payments with BlueSnap and integrating payments in the FordPass app.

“Consumers expect a slick, intuitive experience whatever they’re buying, and
having a seamless payments process is a critical part of delivering that,” says
Nikhita Hyett, Managing Director, Europe, for BlueSnap. “Ford customers now
benefit from our secure payment processing solution no matter where they are.”

Additionally, Ford Credit benefits from BlueSnap’s automated fraud and
chargeback management, regulation and tax compliance solutions, local acquiring,
and analytics and reporting, which are all built into the payment platform.

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