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Skip to the content CDP WORLD IS BACK: JOIN US IN VEGAS, GET 1 NIGHT FREE * Platform * Overview * Platform Overview * Integrations * Trust for CDP * Value Calculator * Systems Status * Capabilities * Real-Time CDP * Journey Orchestration * Artificial Intelligence * Data Collection * Data Unification * Segmentation * Activation * Experimentation * Insights * AI & Machine Learning * Real Time * Solutions * Industries * Automotive * CPG * Entertainment & Media * Financial Services * Healthcare * Retail * Technology * Travel & Hospitality * Departments * Marketing * B2B Marketing * Service * Data Science * IT * Finance * Use Cases * Customer Acquisition * Customer LTV * Customer Retention * Customers * Customer Success * Our Customers * Case Studies * Customer Videos * CDP World 2024 * Industries * Automotive * CPG * Entertainment & Media * Financial Services * Healthcare * Retail * Technology * SCI’s First Year with a CDP * Subaru Drives Bigger Profits * Resources * Resources * Resource Library * Blog * Case Studies * Community * API Developer Portal * CDP Training * Documentation * Trust & Security Center * Gartner® Magic Quadrant™ * CDP RFP Template * CDP World 2024 * Company * Treasure Data * About Us * Careers * News * Open Source * Partners * Security * Services * Contact Us * Platform * Overview * Platform Overview * Integrations * Trust for CDP * Value Calculator * Systems Status * Capabilities * Real-Time CDP * Journey Orchestration * Artificial Intelligence * Data Collection * Data Unification * Segmentation * Activation * Experimentation * Insights * AI & Machine Learning * Real Time * Solutions * Industries * Automotive * CPG * Entertainment & Media * Financial Services * Healthcare * Retail * Technology * Travel & Hospitality * Departments * Marketing * B2B Marketing * Service * Data Science * IT * Finance * Use Cases * Customer Acquisition * Customer LTV * Customer Retention * Customers * Customer Success * Our Customers * Case Studies * Customer Videos * CDP World 2024 * Industries * Automotive * CPG * Entertainment & Media * Financial Services * Healthcare * Retail * Technology * SCI’s First Year with a CDP * Subaru Drives Bigger Profits * Resources * Resources * Resource Library * Blog * Case Studies * Community * API Developer Portal * CDP Training * Documentation * Trust & Security Center * Gartner® Magic Quadrant™ * CDP RFP Template * CDP World 2024 * Company * Treasure Data * About Us * Careers * News * Open Source * Partners * Security * Services * Contact Us Login Get a demo * Login * Get a demo DELIVER THE EXPERIENCES YOU CAN’T TODAY Unlike other customer data platforms (CDPs), only Treasure Data combines batch and real-time data to personalize journeys with Al. The results? Increased conversions and optimized spend across channels. Calculate CDP value Explore our CDP A LEADER: 2024 GARTNER® MAGIC QUADRANT™ FOR CUSTOMER DATA PLATFORMS CDP WORLD 2024: THE MUST-ATTEND EVENT FOR MARKETING AND DATA LEADERS BUILT FOR THE WORLD’S LARGEST AND MOST INNOVATIVE COMPANIES WHY THE WORLD’S LARGEST RESTAURANT COMPANY CHOSE TREASURE DATA Customer data and AI is a journey. Discover why Yum! Brands, the world’s largest restaurant company with beloved brands like Taco Bell, KFC, and Pizza Hut, trusts Treasure Data on the road ahead. A CHAT WITH CAMERON DAVIES, CHIEF DATA OFFICER AT YUM! BRANDS A CHAT WITH CAMERON DAVIES, CHIEF DATA OFFICER AT YUM! BRANDS THE CFO-APPROVED CDP: DRIVE FIRST-PARTY DATA ROI IN WEEKS, NOT YEARS Acquisition OPTIMIZE MARKETING SPEND BY 10–15% Cut down customer acquisition costs by better targeting high-value leads, suppressing ads, and personalization across channels. Learn more Growth RAMP UP CONVERSION RATES Increase customer lifetime value (LTV) with more impactful website personalization, call center interactions, and outbound email and SMS campaigns. Learn more Retention BOOST CUSTOMER VALUE AND STICKINESS Prevent high-value customer churn. Drive smarter cross-sell/upsell campaigns. Improve ROI of loyalty programs and campaigns. (Just to name a few.) Learn more “ Treasure Data’s state-of-the-art CDP solution brings unparalleled capabilities to unify, manage and activate customer data across our four brands and third-party platforms, empowering our ability to gain deep insights into customer behavior and preferences.” Cameron Davies Chief Data Officer Watch the video MEET TREASURE DATA MEET TREASURE DATA WHY THE WORLD’S LARGEST COMPANIES CHOOSE TREASURE DATA AI POWERED; AI EMPOWERING Drive quality genAI from quality CDP data. Give business teams the power to work faster and better in the Treasure Data platform with AI co-pilots and machine learning, while data scientists easily infuse custom scores and models across the company. REAL-TIME AND BATCH DATA IN ONE PROFILE See your customers in their entirety, with all batch and real-time behaviors and attributes unified at the profile level. Build journeys without batch vs real-time silos so you can truly personalize experiences. Stitch it all together without limitations. THE CDP THAT GETS IT RIGHT, IMMEDIATELY Our CDP pays for itself in the first six months and gives infinite scalability so you can ratchet up CDP-driven revenue and cost savings across your organization, fast. We don’t future-limit your martech stack. 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