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PRIVACY POLICY


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PRIVACY POLICY

ASICS PRIVACY POLICY

Effective: 1 August 2024

We value the trust that you place in us by sharing your personal data with us.
ASICS takes your privacy seriously and is committed to handling your personal
data in a way that is fair and worthy of that trust. ASICS will take all
reasonable steps to protect your information from misuse and to keep it secure.

We believe it is important to inform you about how we will use your personal
data. Therefore, we encourage you to carefully read this privacy policy
(“Policy”), which describes our privacy practices and the rights and choices you
have regarding your personal data. We also encourage you to read possible
additional privacy clauses that may be applicable when you use certain services
or purchase certain products.

SCOPE

This Policy applies to all personal data we collect, use, disclose, or otherwise
process about you including when: (i) you create an OneASICS account or another
account with an ASICS brand, (ii) you visit or use our websites, mobile
applications, or platforms including those online and instore or other services
of ASICS, (iii) you use our online and digital services (such as ASICS Move or
ASICS Runkeeper), (iv) you purchase products and services through ASICS’ stores,
online or through wholesale, (v) you participate in or otherwise interact with
us regarding ASICS hosted or sponsored events, running races, promotions,
campaigns, contests, tests or research projects or (vi) you interact with us
through social media or otherwise on or offline (collectively the “Services”).
Unless otherwise specified, this Policy also applies to the personal data we
collect about business customers, vendors or partners.

For purposes of this Policy, “personal data” means any information that relates
to, describes, or is reasonably associated or linked or likable to you, or
through which we can identify you, as further described below in the section
‘Personal Data We Collect’.

WHO WE ARE

ASICS is an international sporting goods company, with headquarters in Japan and
establishments worldwide. Our name is an acronym for the Latin phrase Anima Sana
In Corpore Sano (A Sound Mind in a Sound Body). ASICS was founded on the belief
that sports are the best way to create a sound mind and body. Our brands include
ASICS, Onitsuka Tiger, ASICS Move, ASICS Studio and ASICS Runkeeper.

Depending on where you live, which products you purchase, or which of our
Services you use, one or more of our ASICS companies will be the responsible
controller for the personal data we collect. An overview of the applicable
responsible ASICS companies who may process your personal data, as well as their
representatives can be found here. The responsible ASICS companies will be
referred to hereafter as ‘ASICS’ or “we” or “our”.

PERSONAL DATA WE COLLECT

We collect personal data about you: (i) directly (e.g., the data you submit to
us), including automatically (for example when you access and use our website or
Services, see the section ‘Personal Data We Collect Automatically’); and (ii)
indirectly (e.g., from third parties). We may also combine and process personal
data from these sources in order to infer additional information about you. The
personal data we collect may include the following, depending on the
circumstances:

General:

 * Your (business) contact details. Your name and contact details, such as your
   telephone number, address and email address.

 * Your purchases in our stores and online. Personal data we collect related to
   your purchase of our product or service in store or through our Services,
   such as the amount and date of your purchase, the product you purchased or
   Service(s) you used, your clothing or shoe size, your shoe type, your
   location or the location of the ASICS store related to your purchase, the
   website or application through which you make your purchase, the payment
   method, payment status, any discount, gift card or voucher code, your
   invoice, order (tracking) number, the delivery method, the delivery and
   billing address and, if applicable, information about warranties and returns.

 * Your account data (including data added thereto). Personal data related to
   your OneASICS account or other accounts with ASICS brands, such as your
   account name or similar unique account identifier, email, address, password,
   communications and content you provide, loyalty scheme information (including
   qualifying activities, number of loyalty points and loyalty level) where the
   loyalty scheme is offered in your country, your wishlist, order history,
   address book, payment settings, your date of birth, your gender or gender
   identity, language and other account preferences, the country you live in,
   pictures and other information you may voluntarily share with us (such as
   your responses to voluntary questionnaires).

If you have chosen to create a OneASICS account via a third-party social media
account such as Facebook, ASICS will receive basic information retained by the
relevant social media account, such as your email address. If you interact with
us or publicly post content about us on social media sites, we may collect
information about these interactions. These third-party platforms and services
control the information they collect and share about you. For information about
how they may use and disclose your information, including any information you
make public, please consult their respective privacy policies.

If you connect your Race Roster account to your OneASICS account, ASICS will
receive information about your Race Roster account, such as your name, email
address and information relating to your race registration(s) or race result(s).

 * Information regarding your use of our online Services. This may include data
   regarding the pages you visit on our websites, the products and services you
   like, the content of your abandoned shopping cart and products browsed.

 * Details regarding your child(ren). The data we receive from you in relation
   to your child(ren) related to the Services, for example, their name or
   nickname, age, gender, shoe size, preferred sports, favourite colour or
   photo.

 * Your leisure activities, interests, favourite products, running races and
   other events. This includes information regarding running races and events we
   organize, facilitate or sponsor, including your interest in and registration
   for those running races or other events (including the date, name and place
   of the running race or other event, the race distance, your personal targets
   and results), as well as your reason for running and other fitness
   activities, whether you prefer to run alone or with friends, and what other
   sports you enjoy. If you use ASICS Move, depending on the services, we may
   also process additional information such as bib number and your participant
   ID.

 * Your coaching and sports capabilities. Any information you provide to us when
   we sponsor you or when you participate in our events or promotions as a
   trainer, coach, participant or promoter, including your interests, skills,
   qualifications and accomplishments.

 * Your training and running data. The training and running data that you
   provide to us or generate through the use of our Services (such as ASICS
   Runkeeper) or that you import from other applications or services (such as
   Apple Health, Apple Watch or other fitness trackers) from our partners or
   third parties, including your running experience and current running
   abilities (the distance you can run and the time that you can run it in),
   your training goal(s) (aimed distance and race time), your performance
   (distance and race time records), your training schedule (date, duration and
   type), your type of running (trail running, natural running or speed running)
   and your fitness activities.

 * Your (phone) contacts. The personal data you voluntarily provide us access
   to, in order to allow you to interact with your contacts as part of our
   Services (such as ASICS Runkeeper). ASICS will, subject to your consent,
   access and store information about your phone contacts in order to identify
   potential connections and help you connect and interact with them on your
   Runkeeper feed (e.g., commenting on or liking activities and activity
   tagging).

 * Your details related to contests and sweepstakes. The personal data we
   collect if you participate in or win a contest, prize promotion or
   sweepstake.

 * Your reviews and content. The opinions, content, experiences, testimonials,
   preferences and interests, and product or event reviews that you publish on
   our Services or share with us online, through social media or otherwise,
   including your social media handle or other identifier(s), experiences and
   tips regarding gear, your race day and your training schedule.

 * Your images and recordings. We have security cameras in our stores or offices
   which may record your image when you visit our premises. We may also film or
   take photos at ASICS (sponsored) events or during other specific
   interactions. You may also voluntarily submit photos or videos to ASICS
   whilst interacting with our Services.

 * Your communication data, including call recordings. When you contact us for
   support or other customer service requests, including if we communicate with
   you via e-mail, chat, mail, or otherwise offline and online (e.g., via social
   media or in-store) or telephone we collect and maintain records of your
   request(s) and any complaints, including your name and contact information,
   the contents of your communications and our responses (including, where
   applicable, transcripts thereof), and any other data that we receive related
   to your inquiry. If you call us, we may, subject to and in accordance with
   local law, record, transcribe and retain recordings and copies of transcripts
   of such calls as well as maintain logs and records of your calls.

SPECIAL CATEGORIES OF PERSONAL DATA:

We also collect personal data you voluntarily provide to us in relation to your
physique, condition or nutrition in order to recommend, customize and enhance
your experience when purchasing our products or otherwise using our Services.
Such personal data may – by itself or in combination – reveal information about
your (physical) health, which could be considered ‘special categories of
personal data’ under certain laws. The special categories of personal data
include:

 * Activity data and other information you provide when using the Services,
   including participating in one of our tests or research projects. Your foot
   and clothes size and other personal measurement information and activity data
   that you voluntarily share with us about yourself or your child(ren), through
   the use of the Services or that you import from other apps or services from
   our partners or third parties, such as weight, height, heart rate, calories
   burned, steps taken, foot type ( e.g. tendency to pronate or supinate)
   nutritional information, sleep activities, other activity data (type,
   duration and frequency of fitness activities, distance, speed, pace, cadence,
   step count) and injuries.

 * Your running specifics. Your current running shoe, which running type you are
   and the level of your running.

 * Your test and measurement results. Measurement data we collect if you
   participate in one of our tests or research projects or measurement programs,
   such as ASICS FOOT ID, Running Lab, ASICS STEPNOTE, leg alignment
   measurement, body composition measurement, leg strength test, running form
   test, aerobic test and similar measurement programs and tests. Measurement
   data that we collect during our tests may also include heart rate, blood
   pressure, blood oxygen level, fat and muscle mass, weight and percentage,
   BMI, BMR, physical strength and endurance.

In addition, depending on the Services you use and with your permission, we may
also collect and use information regarding your location, such as GPS data,
accelerometer, timers, or your running route (including precise geolocation data
that shows your geographical position).

Where required under applicable law, we will only collect and use health and
location data if you voluntarily share it with us, and with your prior consent
or at your direction for the purposes set out in this Policy. You may refuse or
revoke your consent at any time, as set out below in the section ‘Your Rights’.

PERSONAL DATA WE COLLECT AND PROCESS AUTOMATICALLY

Subject to local law requirements, we may also collect personal data about how
you use our Services and your interactions with us and others, such as
information we collect automatically via cookies, pixel tags, or similar
technologies ), such as personal data about how you access, use and interact
with our Services, your IP address, MAC address, mobile device identifier (IDFA
or GAID), cookie ID, cookie content, browser type, browsing and click behaviour
and other activities, purchase information, domain name, referrer-URL, access
dates and times, hardware and software information and settings, information
about the device you use (e.g., device ID, device type), operating system,
language, and approximate location inferred from IP address (collectively
“electronic identification data”). We may also use pixels in HTML emails we send
to you to evaluate and improve our marketing emails. For example, we may use
pixels to understand if you read the emails we send to you. For more
information, see the section ‘Cookies, Analytics and Personalization’ below or
our Cookie Policy.

HOW WE USE YOUR PERSONAL DATA

ASICS uses and processes the personal data for the purposes set out below.

 * For the performance of our agreement with you. We process personal data where
   necessary to perform our agreement(s) with you including when you purchase a
   product (online, in our stores and through wholesale), use an application,
   enter a contest, sign up for a OneASICS account or other account, or
   otherwise request or use any of our Services.

 * We use your (business) contact details, information regarding your purchases
   (in our stores, online or through wholesale), loyalty scheme information
   (where applicable), your account and electronic identification data,
   information regarding the Services you use, information regarding your
   leisure activities, interests and events, information regarding your
   child(ren), information regarding your training or coaching capabilities,
   information regarding your training and running data (including your fitness
   activities), your contest and event data, your communication data and – after
   your consent thereto – information regarding your activity, personal
   measurements, your running specifics, your tests and measurement results, and
   data about your location (including your precise geolocation data).

 * To comply with a legal obligation. Any information referred to above in the
   section ‘Personal Data We Collect’ may be used to maintain appropriate
   business records, to comply with lawful requests by public authorities, or to
   otherwise comply with applicable laws and regulations.

 * For our legitimate commercial interests. We will process the personal data
   referred to above in the section ‘Personal Data We Collect’ where we have a
   legitimate interest; for example, our interests could include the effective
   delivery of information, Services and products to you and the effective and
   lawful operation of our business (in each case provided such interests are
   not overridden by your rights).

Specifically, we may use the personal data we collect about you (listed in the
section ‘Personal Data We Collect’ above) for the following interests:

 * Improving our products and Services: to improve our products and Services as
   well as to better understand our customers both on an aggregated and on an
   individual basis. We do this by combining certain personal data we have
   obtained about you across the different ASICS entities and Services and
   analysing your use of our products and Services. This helps us to improve our
   products and Services and to give you a better user experience;

 * Advertising: to promote our products and Services and to allow us to provide,
   personalise, measure, and improve our digital advertising. For example, to
   show you suggestions and targeted ads (including on third party websites or
   social media) based on how you interact with us or to create specific target
   audiences. To do this, we may share certain personal data (such as electronic
   identification data telephone number and e-mail address) with our advertising
   partners, including social media platforms such as Facebook, Instagram,
   Google, Snapchat, Pinterest etc.

 * Personalize experience: to personalize your experience of our Services
   including:

 * To personalize the recommendations we give you when you use our Services and
   create personal profiles to enable us to send you personalised marketing
   materials and advertising about products and Services we think you may be
   interested in (if you have chosen to receive such materials);
 * To personalize your experience of specific Services, such as to further
   customize your training plan, allow you to adjust a specific run to the
   ground circumstances (i.e., concrete, trail or treadmill) or to provide you
   with more detailed information about your runs. For example, we may enrich
   your personal data with data from other third-party sources, such as weather
   forecasts based on your location (expected temperature, humidity, wind) and
   traffic forecasts (chance of air pollution) to suggest a specific run;
 * To provide you with other optional benefits in our Services. For example if
   you use ASICS Move you may choose to locate photographs taken during the race
   using your bib number;

 * Analytics and statistics: to generate aggregated statistics and analytics
   about users of our products and Services and in store visitors;

 * Surveys and feedback: to obtain feedback on our products or other Services
   and use your feedback to develop and improve the quality of our products or
   Services (e.g., by conducting customer satisfaction surveys or research);

 * Planning and managing events: to plan and manage our events and races we host
   or sponsor, including registration, attendance, inviting you to connect you
   with other event attendees, and contacting you about relevant events and
   Services;

 * Security: we need to process certain personal data for security and fraud
   prevention and detection purposes as well as to maintain the integrity of our
   systems (i.e. preventing hacking, cheats, spamming, etc.). We also use
   personal data when investigating any misuse of our Services or other types of
   unlawful activities and to take action regarding (suspected) illegal
   activities, potential threats to the safety or legal rights of any person or
   third party, violations of this Policy, or breaches of our applicable
   agreements and terms of use;

 * Business Operations: to facilitate our business operations, to operate
   company policies and procedures; to enable us to merge, sell, acquire, or
   transfer assets (including to negotiate the aforementioned); and

 * Other purposes: for other legitimate business purposes as permitted by
   applicable law.

To the extent that we rely on our legitimate interest(s) as a legal basis for
our processing of your personal data, you have the right to object to such
processing, and we must stop such processing, unless we can either demonstrate
compelling legitimate grounds (1) that override your interests, rights and
freedoms or (2) that we need to process the data for the establishment, exercise
or defence of legal claims (see the section ‘Your Rights’ below).

 * Use of information based on your consent. We may also process personal data
   where you have provided your consent to specific purposes. This includes:

 * we may use the personal data referred to above in the subsection ‘Special
   Categories of Personal Data’ (i.e., health data and location data) for the
   purposes set out in this Policy.
 * we may use the personal data referred to above in the section ‘Personal data
   we collect’ where consent is required under local law for:

 * direct marketing purposes via email, SMS, push notification, or other
   electronic means;
 * recording our customer service calls for quality and management purposes;
 * providing the opportunity to connect and interact with your phone contacts on
   Runkeeper;
 * sharing (limited) personal data with or receiving data from Race Roster or
   other third parties;
 * sharing your Runkeeper activity data with other Runkeeper users;
 * as part of certain research projects and/or surveys you may participate in.

 * where required under local law, we will ask for your consent prior to
   collecting and processing your electronic identification data. For more
   information please see the section ‘Cookies, Analytics and Personalisation’
   below or our Cookie Policy;
 * we may also ask for your consent to process certain personal data for other
   specific purposes. If we do so, we will provide you with details about the
   personal data that we would like to process and the reason for our collection
   and processing, so that you can carefully consider whether you wish to
   consent.

To the extent we rely on your consent for processing, you can withdraw your
consent at any time as described in the section ‘Your Rights’ below.

HOW WE SHARE YOUR PERSONAL DATA

We may share your personal data with the following categories of parties:

 * Data controllers within the ASICS Group. Amongst the responsible ASICS
   companies that may use your personal data as described in this Policy. An
   overview of the relevant ASICS companies can be found here

 * Service providers and processors. With third party vendors, agents, service
   providers, and affiliated entities that we engage to provide services to us
   and on our behalf, such as support for the internal operations of our
   websites and stores (including payment processors and shipping and fulfilment
   partners we use to fulfil your orders), technical support, research, digital
   marketing, offline product and support, data storage, and other services. In
   providing their services, these third parties may access, receive, maintain
   or otherwise process personal data on our behalf. Our contracts with these
   service providers do not permit use of your information for their own
   commercial purposes. Consistent with applicable legal requirements, we take
   commercially reasonable steps to require third parties to adequately
   safeguard your personal data and only process it in accordance with our
   instructions.

 * Partners. Sometimes ASICS may offer you a service, application or promotion
   in co-operation with our partners or co-sponsors or allow you to connect to
   third-party platforms and services using your OneASICS account. In such
   cases, we may disclose your personal data to the relevant partners, but only
   where you have consented or directed that we do so, or where doing so is
   necessary to fulfil your order or respond to your request. You may choose not
   to participate or to otherwise object to such sharing. If you win a contest
   or sweepstake, we may disclose the names of winners online.

 * Race Roster. If you choose to connect your OneASICS account with your Race
   Roster account, ASICS will share certain personal data (including your run
   activity data and other Runkeeper data) with Race Roster, our subsidiary and
   affiliate, and certain personal data (such as your name, email address and
   information relating to your race registration(s) or race result(s)) will be
   shared by Race Roster with ASICS. Race Roster processes this data in
   accordance with its applicable privacy policy.

 * Advertising or marketing partners. We may share limited personal data (such
   as electronic identification data, contact information, country and
   conversion status) with our advertising partners, including social media
   platforms such as Facebook, X, Instagram, Google, Snapchat, Pinterest etc. to
   show you suggestions and targeted advertising (including on third-party
   websites or social media platforms) based on how you interact with us or to
   create specific target audiences.

 * Runkeeper users. If you direct us to do so (e.g., such as via your Runkeeper
   account and settings), we may share certain information, such as your
   training and running data, with other Runkeeper users, including users you
   are connected with.

 * ASICS Move users. When you register for or donate to an event or activity on
   ASICS Move, we will share relevant personal data with the race organisers and
   related parties of such event or activity, which may include charitable or
   not-for-profit organisations in relation to the events hosted on the
   application as well as other appointed service providers such as event
   administrators and timers. These parties process your personal data in
   accordance with their own privacy policies.



 * Third parties in case of a legal requirement. We may also disclose your
   personal data if we believe we are required to do so by law, or that doing so
   is reasonably necessary to comply with legal processes; when we believe it is
   necessary or appropriate to disclose personal data to law enforcement
   authorities, such as to investigate actual or suspected fraud or violations
   of law, breaches of security, or breaches of this Policy; to respond to any
   claims against us; and, to protect the rights, property, or personal safety
   of ASICS, our customers, or the public.

 * Corporate transaction. We may disclose personal data, as part of any actual
   or contemplated merger, sale, transfer of ASICS’ assets, acquisition,
   bankruptcy, or similar event, including related to due diligence and
   negotiations conducted prior to such event, where permitted by law.

 * With consent. We may also otherwise disclose information about you, including
   personal data, to any other third parties, where you have consented or
   requested that we do so.

Notwithstanding anything else in this Policy, we may collect, use, and share
aggregate or de-identified information with third parties for research,
marketing, analytics and other purposes, provided such information does not
identify a particular individual. Where we use, disclose or process
de-identified information, we will maintain and use this information in
de-identified form and not attempt to reidentify the information, except in
accordance with applicable laws.

COOKIES, ANALYTICS AND PERSONALIZATION

Subject to your prior consent (to the extent required under applicable law), we
and our third-party providers use cookies, clear GIFs/pixel tags, JavaScript,
local storage, log files, and other mechanisms to automatically collect and
record information about your usage and browsing activities, interactions with
the Services, the content of your communications with the Services, and
electronic identification data. We may also combine this information with other
personal data that we collect about you.

Generally, we use this information to understand how you use and interact with
our Services, track and troubleshoot bugs and errors, improve and develop our
Services, verify account credentials, allow logins, track sessions, prevent
fraud, and protect our Services, as well as for targeted marketing and
advertising purposes, to personalize content, for analytics and similar
purposes. For more detailed information about these mechanisms and how we
collect and use such information, see our Cookie Policy.

Do-Not-Track. Please note we do not respond to browser do-not-track requests.
You may, however, disable certain cookies as discussed in our Cookie Policy.

SOCIAL MEDIA

Our Services may contain links to third-party social networking sites and
plugins to facilitate social media functions, which may collect personal data
about you. These third parties may collect information about you if you click on
a link and may automatically record information about your browsing behavior
every time you visit their respective sites or services. If you participate in
social media forums, such as Facebook, X, Snapchat, Yammer, Pinterest,
Instagram, LinkedIn, etc., you should be familiar with and understand the tools
and services provided by those sites that allow you to make choices about how
you share the personal data in your social media profile(s).

Please note that the relevant privacy practices or policies of these third
parties – not this Policy – apply to the processing of data by these tools, so
we encourage you to read the applicable privacy notices, terms of use and
related information about how your personal data is used in these social media
environments.

Also, depending on the choices you have made regarding your settings on various
social media sites (and/or in combination with your settings on the ASICS
pages), certain personal data may be shared with ASICS about your online
activities and social media profiles (e.g., interests, marital status, gender,
username, photo, comments and content you have posted/shared etc.).

IF YOU ARE UNDER 16 YEARS OF AGE

Our online services and applications are not directed to children under (13)
thirteen years of age and we do not knowingly collect personal data directly
from children under the age of (13) thirteen. If you believe we have collected
information about a child under the age of (13) thirteen without a legal basis,
please contact us (see ‘Data Protection Officer - Contact and Queries’ below) so
that we may take appropriate steps to delete such information.

If you are at least (13) thirteen but under (16) sixteen years of age, you must
get the consent of your parent or legal guardian before you give us any personal
data about yourself. Your parent or guardian should contact the ASICS company
responsible for using your personal data – the overview of the applicable ASICS
companies can be found here - and provide us with their name, e-mail address and
any other identifying information that we may request. ASICS needs this
information in order to verify that they have provided the necessary consent. We
may follow up by phone or other means in some circumstances. If you are at least
13 but under 16 years of age, do not contact us or provide us with any personal
data until after your parent or guardian has sent us an e-mail consenting to
your contact and provision of such information.

INTERNATIONAL TRANSFERS OF YOUR PERSONAL DATA

Please be informed that we transfer and process any personal data you provide to
us to countries/regions other than your country/regions of residence. The laws
of these countries/regions may not provide an equivalent level of protection to
your personal data as the laws in your home country/region. ASICS will therefore
seek to ensure that adequate safeguards are in place and that applicable laws
and regulations are complied with in connection with such transfer.

For personal data transferred from the European Economic Area (“EEA”) or United
Kingdom (“UK”) to countries outside the EEA/UK that do not provide an adequate
level of protection, ASICS is using Intra-Group Data Transfer Agreements based
on the EU Standard Contractual Clauses adopted by the European Commission
(“Standard Contractual Clauses”) and other local legal transfer provisions. With
respect to transfers from the EEA and UK to parties outside the ASICS group
companies, ASICS will base the transfer on appropriate safeguards, such as the
Standard Contractual Clauses or other approved data transfer or certification
mechanisms, together with binding and enforceable commitments by the recipient.
In each instance, ASICS will assess the transfer and ensure that any additional
technical and organizational measures are put in place to ensure that an
adequate level of protection is provided.

SECURITY

ASICS has implemented technical, physical, and organizational measures and
controls designed to protect the personal data we collect against unauthorised
or unlawful use, alteration, unauthorised access or disclosure, accidental or
wrongful destruction, and loss. Please be aware that despite our efforts, no
security measures can guarantee absolute security. In addition, you can also
take certain steps to protect your account and your personal data, for example
by not sharing passwords, reusing passwords across multiple websites, choosing
passwords that are not easily guessed, and promptly reporting any suspicious
activity or unauthorized account access.

DATA RETENTION

ASICS retains your personal data for as long as required to satisfy the purpose
for which it was collected (for example, to process your order, provide you with
customer service, answer queries, or resolve technical problems, etc.), unless a
longer period is necessary to meet our legal obligations or to defend against a
legal claim.

If you have created an OneASICS account or another ASICS account with us, we
will delete such account and your personal data upon your request or up to
thirty (30) days after it has become been inactive for an extended period of
time. We will consider your account ‘inactive’ when you haven’t used your
OneASICS account or another ASICS account for a period of two (2) years. Before
your account becomes inactive, we will notify you to use your OneASICS or
another ASICS account to prevent your account from becoming inactive. When we
delete your account, we may retain certain account and related personal data for
a longer period, such as where necessary to comply with our legal requirements
or where necessary to establish, exercise or defend our legal rights (including
to respond to actual or potential legal claims).

YOUR RIGHTS

Subject to any limitations and exceptions under applicable law, you may have the
following rights related to your personal data collected by us:

 * The right to access. You have the right to request access to the personal
   data we hold about you as well as information about our processing of your
   personal data;

 * The right to rectification. If the personal data we hold is inaccurate or
   incomplete you may request to have it updated or corrected;

 * The right to deletion. Subject to exceptions such as where we are required to
   retain your personal data by law, exercise or defend claims or have an
   overriding legitimate purpose, you may ask us to delete your personal data;

 * · The right to object. You have the right to object to our processing of your
   personal data on grounds relating to your particular situation where we are
   processing personal data based on our legitimate interest (unless we can
   demonstrate compelling legitimate grounds to continue processing your
   personal data). You can also object at any time to processing for direct
   marketing activities (for example, by clicking on the unsubscribe link in our
   emails);

 * The right to withdraw consent. Where we rely on your consent to process
   personal data, you have the right to withdraw consent at any time with effect
   for the future.

 * This includes revoking consent for receiving marketing communications which
   you can do by following the instructions in the marketing communication. You
   can also control these preferences in your profile settings of your OneASICS
   account;
 * If you wish to revoke your consent to ASICS using your health data and
   location data you can control these preferences in your profile settings and
   device.

 * The right to restriction of processing. Under certain circumstances, you have
   the right to restrict our processing of your personal data, such as if you
   believe that (i) the personal data we have about you is inaccurate; (ii) the
   personal data is not being processed lawfully, but rather than deleting the
   personal data, you would prefer us to restrict processing instead; or (iii)
   we no longer need your personal data for the purposes we collected it, but
   you require the data in order to establish, exercise or defend legal claims;

 * The right to data portability. Under certain circumstances, you have the
   right to ask us to transfer personal data which you have provided to us, to a
   third party if we are processing that data either on the basis of your
   consent or to perform a contract with you and the processing is carried out
   using automated means.

If you would like to exercise any of the above rights, please submit a request
here. Alternatively, you may contact the ASICS company responsible for using
your personal data. An overview of all contact details can be found here.

We will respond to your privacy rights request consistent with applicable law.
For your and the protection of others, we may (depending on the type of request)
need to verify your request and identity before addressing your request.

If you have a question or complaint about how we process your personal data, you
can send an email to the ASICS company responsible for using your personal data
(an overview can be found here). Alternatively, you may consider lodging a
complaint with a supervisory data protection authority.

Additional Information for Certain Jurisdictions. Users in certain jurisdictions
may have different or additional privacy rights. The ‘Location Deviation’
section below provides additional information, as required by certain privacy
laws, about the rights of individuals under the privacy laws of certain
jurisdictions (as listed below).

LOCAL DEVIATION

Privacy and data protection laws in certain jurisdictions require that we
provide additional information to data subjects. Please use the links below to
access the Local Deviation for your jurisdiction (if applicable) for additional
information about our information practices and your rights, as required by
applicable privacy laws.

Japan

US

US (Onitsuka Tiger)

Canada

Brazil

Australia

New Zealand

China Mainland

South Korea

Singapore

Thailand

Malaysia

Indonesia

South Africa

Israel

Qatar

Kuwait

Oman

Kingdom of Saudi Arabia

OTHER WEBSITES

Our websites and mobile applications may contain links to third-party websites
and services; if you follow these links, you will exit our websites and mobile
applications. ASICS does not control and is not liability for the collection and
use of your personal data by these third parties. For more information, please
consult the privacy statement of the website you are visiting (if such a
statement is provided).

CHANGES TO THE POLICY

This Policy is current as of the Last Updated date set forth above. We may
change this Policy from time to time by posting the updated version of the
Policy on our websites and applications. If we make any changes to this Policy
that materially affect our practices with regard to the personal data we have
previously collected from you, we will endeavour to give you reasonable notice
in advance of such change by highlighting the change on our websites or
notifying you electronically. We encourage you to periodically review our Policy
to stay informed about how we process your personal data.

CONTACT AND QUERIES

If you have questions regarding the processing of your personal data or this
Policy, please contact ASICS or, where relevant, our Data Protection Officer. A
list of privacy contact details can be found here).

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YOUR PRIVACY



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YOUR PRIVACY

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best possible experience. These cookies and tools may enable us and these third
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identifiers, referring URLs and other content and browsing information, and
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cookies on our site, other than those that are Necessary and Functional.
However, even if you opt out, our site will still serve Functional and Necessary
cookies (e.g., those we use to optimize site performance and page or content
loading, manage and distribute traffic, secure the site and our services, and
detect and prevent fraud and malicious activity), which may enable us and third
parties to collect and track certain user data, such as IP address, device ID
and other online identifiers, referring URLs, browser and OS type and version,
date/time stamps, and other browsing data.

Further, opting out of certain cookies may impact your experiences and the
performance of the site. Click on the different category headings to find out
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browser preferences for them on our site, as applicable. More Info: Privacy
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Opt Out of Targeted Advertising: Our site includes Targeting, Marketing & Social
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data and browsing information about you in order to reach you with targeted
advertising. You can find more information about the use of these Targeting,
Marketing & Social Media cookies on our site and opt your browser out of these
cookies on our site, by clicking the “Targeting, Marketing & Social Media” tab
to the left and turning off these cookies. You may also submit a request to opt
out of targeted advertising via our Consumer Rights Request page here.(Note:
submitting a request on this page will not opt your browser out of sales and
sharing (i.e., via cookies) on our site).



Please note that your preferences are browser specific. So, if you come to our
site from a different browser or device, you will need to set your preferences
for that browser and device as well.



FUNCTIONAL & NECESSARY

Always Active

We use Functional and Necessary cookies to ensure that the sites and services
function properly and securely, to prevent fraud and misuse, and to enable
certain functionality. Some of these cookies are necessary to the ongoing
operation of the sites and services, meaning a site will not function properly
or at all without them. For example, some Necessary and Functional cookies are
used for load balancing and traffic distribution/routing and to optimize page
and content loading on our Sites. Functional and Necessary cookies also include
cookies that enable us to secure the sites and services (e.g., to detect and
block bot activity and other malicious traffic, prevent Denial of Service (DDOS)
attacks, detect bugs and errors, and securely process transactions), as well as
cookies that we use to detect and prevent fraud and misuse (e.g., to detect and
block suspicious logins and fraudulent transactions). In addition, some
Necessary and Functional cookies enable certain key site functionality (e.g.,
account logins, adding items to your shopping cart, submitting webforms, and
checking out with Apple Pay, PayPal, and other third party payment services).



Given the important role these cookies play, these cookies are set to “always
active” on our site, which means that you cannot “opt out” of or turn them off
using this privacy preference manager. You may be able to block or delete
Functional and Necessary cookies through your browser setting, but if you do so
certain features and content may be unavailable or non-operational. More Info.



PERFORMANCE & ANALYTICS

Performance & Analytics


Performance and Analytics cookies allow us to collect, measure and analyze
audience, activity and usage information about the sites and services, so we can
evaluate and improve the performance of our sites and services. For example,
Performance and Analytics cookies may provide us with insights on which pages
are the most and least popular and which pages are the most and least popular
and how users move around our sites and services. They also allow us to remember
preferences and settings you have selected and help us identify issues users
face on our sites and services. More Info.

TARGETING, MARKETING & SOCIAL MEDIA

Targeting, Marketing & Social Media


Targeting, Marketing and Social Media cookies may be set by us or by third party
ad companies and social media networks. These cookies allow us and third parties
to make your user experience more personal, reach you with more relevant ads,
and measure and improve ad campaigns. These third parties may also combine the
information about you that they collect through our site, with information that
they collect about you (including browsing, search history, usage data, content
and activity information) from third party sites, services and sources, which
they may use to build a profile of your interests, show you relevant advertising
on our sites and across third party sites and services, and measure and improve
ad campaigns and services.



Targeting, Marketing, & Social Media cookies also include cookies that enable
social media and other features on our sites and services, including the
possibility to connect you to your social networks (e.g., Facebook, Instagram,
YouTube, TikTok, X and LinkedIn) and share content from our sites or services
through social media. If you do not allow Targeting, Marketing and Social Media
cookies, you will still receive ads from us but they will be less relevant and
tailored to your interests, and certain social media features will not be
available within our site. More Info.



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