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Hook Point Home About Books Books * * Hook PointHow to Stand Out in a 3-Second World * One Million FollowersHow I Built a Massive Social Following in 30 Days Case Studies Reviews Blog Menu Schedule a call Home About Books Books * * Hook PointHow to Stand Out in a 3-Second World * One Million FollowersHow I Built a Massive Social Following in 30 Days Case Studies Reviews Blog Schedule a call SUPERCHARGE YOUR BRAND’S SOCIAL MEDIA PERFORMANCE. How do you compete with 4 billion content creators pushing 200 billion content pieces into the world every day? Schedule a call Trusted By The World's Most Loved Brands HOW KATIE COURIC GENERATED 1 BILLION VIEWS Watch our video to learn how we can help you improve your results too OUR RESULTS At Hook Point, we don't just deliver results; we create success stories. Our approach to social media marketing transcends traditional metrics, turning impressive numbers into impactful narratives. Our model has been leveraged to generate: Attracted 60B Billion views Generated 100M Million followers Helped generate $1B Billion in revenue Working from 18+ Years of experience Schedule a call RESULTS ENGAGEMENT POSITIONING STRATEGY RESULTS ENGAGEMENT POSITIONING STRATEGY RESULTS ENGAGEMENT POSITIONING STRATEGY RESULTS ENGAGEMENT POSITIONING STRATEGY OUR PROCESS With Hook Point, you're gaining a partner dedicated to elevating your brand to new heights in the digital world 01. In-Depth Market Analysis and Research Over the last 18 years, we’ve perfected a research process that eliminates the guesswork behind virality. Our system enables our clients to produce content that grabs and monetizes attention at scale. Every day, Hook Point uncovers data-driven insights to find out how the algorithms have changed. Then, we use these insights to help brands reach new audiences. -------------------------------------------------------------------------------- 02. Custom Viral Creative Strategies We don’t focus on virality for the sake of vanity — we focus on creating business outcomes that affect our clients’ bottom lines. We believe that the only popularity contest worth competing in is for market share. Our team consists of the world’s most seasoned social media strategists and creatives to deliver field-tested viral content strategies tailored to your objectives. -------------------------------------------------------------------------------- 03. Communication Algorithm and connecting at scale Many creators assume that the content they like will work for everyone. These misguided biases explain why most brands’ content appeals to less than 30% of their core audience and can even alienate the remaining 70%. As a result, brands leave millions of dollars on the table. We use our custom Communication Algorithm, derived from a database of 1.5 million individual communication profiles, to ensure that every time we write, create, and speak, we connect with the vast majority of the population. We utilize these same tools to improve internal communication within your company so that the most innovative ideas are not lost in translation. -------------------------------------------------------------------------------- 04. Execution Most agencies gamble with content ideas, then sit back and hope for results. Hook Point doesn’t leave success to chance. Instead, we take an active approach to content creation that relies on our iterative research process. This enables us to systematically test data-driven hypotheses that refine content and create exponential results. -------------------------------------------------------------------------------- 05. Training At Hook Point, we want you to experience long-term success after our partnership ends. That’s why we train organizations of all sizes on our proprietary creative process and research methodologies. Our training is the key to consistently generating record-breaking numbers and turning your content into the greatest asset of your business. -------------------------------------------------------------------------------- Schedule a call * > "The partnership was a masterclass in virality and was one of the most > formative times for our entire marketing team. The level of commitment to > our campaigns was incredible. We truly learned how to engineer virality > because Hook Point taught us their system. Humans make mistakes, systems > don’t. " Alessio PieroniCMO of MindvalleyCMO of Mindvalley * > "Your approach for social media is completely different from what everyone > else is doing. Most agencies focus on the content that they like. Hook > Point focuses on what works. And that focus changes everything. You > understand that content goes viral for a reason, not because someone was > struck with a bolt of creative lightning. Your team is the best in the > business, and the only agency that understands why content works." Jeff YappExecutive Vice President, MTV NetworksExecutive Vice President, MTV Networks * > "While working with Hook Point, one of our business lines grew from $10,000 > a month in revenue to over $8 million a month. Overall, we increased our > revenue ten-fold because Hook Point helped us focus on the greatest > business opportunity at hand." Augie VadraDigital Marketing Manager at Nordic NaturalsDigital Marketing Manager at Nordic Naturals * * * Previous Next CASE STUDIES Ecommerce Case study TANNER LEATHERSTEIN From 2,000 to +1,5M followers View case Healthcare Case study DR. ERIN NANCE Erin went from 0 to 200K Followers in two weeks. View case DIY Case study JOHN MALECKI John’s social media channels have taken off. On YouTube, John grew his average views from 100K to over one million! View case Explore our case studies LATEST ARTICLES Organic Strategy HOW DO I KNOW WHEN A VIDEO IS GOING TO GO VIRAL? You're in the business of creating content that showcases the creative process, whether... View post Content Breakdown THINK DIFFERENT: WHY YOU SHOULD NOT NICHE DOWN YOUR BUSINESS (YES, SERIOUSLY!) Are marketing experts misleading you? They may advise you to narrow down your target... View post Organic Strategy THIS STORYTELLING STRUCTURE CAN BE ADAPTED FIVE DIFFERENT WAYS…AND MORE Tanner Leatherstein isn't just any social media influencer - he's a two-time Hook Point... View post See all blog articles OUR BOOKS Get the updated edition of our go-to best-seller guides and discover the insider strategies used by the world’s most viral brands. THE GUIDE TO GOING VIRAL The Art and Science of Succeeding on Social Media Download book OTHER BOOKS HOOK POINT How to stand out in a 3-second world Read moreDownload book ONE MILLION FOLLOWERS How I Built a Massive Social Following in 30 Days Read moreDownload book READY TO DRIVE BREAKTHROUGH SOCIAL MEDIA PERFORMANCE FOR YOUR BRAND? Don't wait any longer to take your brand to the next level. Contact us today. Schedule a call NavigationHomeAbout UsCase StudiesBlogSchedule a call Subscribe to our newsletter Email x Subscribe -------------------------------------------------------------------------------- -------------------------------------------------------------------------------- Copyright 2024 | All rights reserved to Hook Point