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Text Content

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Menu
 * Courses
   * Social Media Marketing Intensive
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   * Linkedin Marketing advertising
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   * Social Media Content Strategy
 * Custom Training
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 * Intro
 * Course Overview
 * Online Courses Format
 * Course Program
 * Upcoming Dates
 * Schedule & times
 * Trainer
 * FAQs
 * Im Intrest
 * Book now

Linkedin


MARKETING & ADVERTISING.

ONLINE COURSE


100% DELIVERED LIVE!


Nov 29 - Dec 8

 * 41½ hour live sessions

 * 6hours total learning time

 * 100%Trainer-led

Save 15%Early bird price:
$1,595$1,875USD
USD
GBP

Book Now I'm interested Request Syllabus



COURSE OVERVIEW

 * 41½ hour live sessions

 * 6hours total learning time

 * 100%Trainer-led

Give yourself a comprehensive overview of everything that LinkedIn can offer to
B2B marketers. This focused online course will provide you with both a clear
vision for your LinkedIn marketing & advertising strategy and the knowledge to
implement it.


KEY LEARNING BENEFITS

 * Create an industry-leading company page
   
   Master the latest tactics and tools to build your presence

 * Boost your LinkedIn ads strategy
   
   Learn tried-and-test campaign strategy frameworks

 * Advanced analytics
   
   Measure the success of your LinkedIn campaigns


OUR LIVE ONLINE COURSE FORMAT

100% LIVE &
TRAINER-LED

This course is formed of a program of live classes that emulate a classroom
experience. You can benefit from real-time interaction with an expert trainer,
and your fellow class participants.

INTERACTIVE GROUP
EXERCISES

Every class includes live Q&As and group exercises with fellow course
participants.

ONE-TO-ONE
MENTORSHIP

Ask questions as they pop up and benefit from one-to-one time with the expert
course trainer. You can also take advantage of post-course support from our
training faculty.


COURSE PROGRAM

COURSE PROGRAM

LINKEDIN HAS BECOME THE GO-TO PLATFORM FOR B2B MARKETERS, PROVIDING A WIDE RANGE
OF TECH TOOLS, SOLUTIONS AND TACTICS TO SAVVY MARKETERS. THIS ONLINE COURSE WILL
ARM YOU WITH ALL THE LATEST ORGANIC & PAID OPPORTUNITIES AVAILABLE TO YOU.

GAIN EXPERT GUIDANCE ON ESTABLISHING AND MANAGING COMPANY PAGES; BROADEN YOUR
REACH THROUGH THE USE OF GROUPS. MEASURE SUCCESS WITH LINKEDIN’S ANALYTICS
TOOLS.

LEARN HOW TO DEVELOP AN EFFECTIVE ADVERTISING STRATEGY. MASTER LINKEDIN’S
TARGETING TOOLS. DISCOVER THE INS AND OUTS OF ADVERTISING THROUGH SPONSORED
UPDATES, ADVERTS AND INMAIL MESSAGES.

BOOK THIS COURSE TO TAKE YOUR LINKEDIN MARKETING & ADVERTISING TO AN ADVANCED
LEVEL. CUT THROUGH THE SOCIAL MEDIA HYPE AND BUILD A LINKEDIN MARKETING PROGRAM
THAT DELIVERS REAL RESULTS.

CLASS 1: LINKEDIN ‘OWNED’ STRATEGY & GROWING A TARGETED NETWORK

CLASS 1: LINKEDIN ‘OWNED’ STRATEGY & GROWING A TARGETED NETWORK

 * LINKEDIN STRATEGY
   
   Business opportunity: Understanding the business case for LinkedIn marketing
   
   LinkedIn strategy: A LinkedIn marketing strategy framework
   
   Audience targeting: Segmenting your target audience to reach on LinkedIn

 * LINKEDIN PROFILE PAGES
   
   Best practice set-up: Optimizing your profile photo, headline and summary
   section for best results
   
   Company-wide profile strategy: Developing best practice across your employee
   base
   
   LinkedIn Publishing Platform: Full guidance on all technical aspects of
   LinkedIn’s publishing platform

 * BUILDING A TARGETED NETWORK
   
   Benefits of building a targeted network: Understanding the business benefits
   of growing a targeted community
   
   How to achieve high visibility on LinkedIn: How to boost your search and
   profile visibility by growing your network

 * LINKEDIN SEARCH
   
   LinkedIn Search: How to get the most out of LinkedIn’s search tool to reach
   your target audience
   
   Saved searches & alerts: Setting up saved searches and alerts to keep tabs on
   movements in your industry
   
   Advanced search: Full overview of LinkedIn’s search filters and premium
   features

 * LINKEDIN MESSAGING
   
   Best practice: How to best use LinkedIn’s email messaging function to engage
   your network
   
   Message content: Topics and message themes to deliver best response
   
   Frequency: Tried-and-tested timings for regularly contacting your contacts
   without inspiring fatigue
   
   LinkedIn InMail: Best practice use of LinkedIn’s paid messages to people
   outside your network

CLASS 2: LINKEDIN COMPANY PAGES, GROUPS & ANALYTICS

CLASS 2: LINKEDIN COMPANY PAGES, GROUPS & ANALYTICS

 * LINKEDIN COMPANY PAGES
   
   Establishing a presence: Setting up a branded LinkedIn company presence
   effectively
   
   Company page administration: Managing your company page admin rights on an
   ongoing basis
   
   Showcase pages: How to best setup and manage on an ongoing basis
   
   LinkedIn applications: Full overview of all apps to boost effectiveness of
   your page

 * COMPANY PAGE UPDATES
   
   Targeted updates: Targeting your updates by company size, industry, job
   function, seniority or geography
   
   Multimedia content: Best practice on integrating rich content into your
   updates
   
   Peak performance: Advice on what types of updates drive most engagement and
   visibility in news feeds
   
   Company update analytics: Full guidance on the metrics to watch to gauge
   performance

 * GROWING A LINKEDIN COMPANY PAGE FOLLOWING
   
   Active employee involvement: How to ensure consistent associations between
   your employees and your company page
   
   Employee promotion: Company-wide strategy for employee base to promote
   company updates
   
   Convert customers to followers: How to integrate your page into your wider
   customer communications
   
   Multi-channel promotion: Advanced tips and tricks to promote your company
   page

 * LINKEDIN PULSE
   
   Full overview: Understand the full workings of LinkedIn’s personalised news
   service
   
   LinkedIn algorithm: Understanding how LinkedIn ranks visibility of news
   stories in contact’s news feeds

 * LINKEDIN GROUPS
   
   Business benefits: Full overview of the marketing opportunities offered by
   LinkedIn groups
   
   Promoting your group: Proven techniques for organically growing a targeted
   community
   
   Group announcements: Best practice use of email announcements to your group
   members
   
   Group management: Designating admin responsibilities across your team
   
   3rd party LinkedIn Groups: How to select groups to join and best practice
   engagement

 * LINKEDIN ANALYTICS
   
   What does success look like? Case study examples to gauge relative success
   levels with industry peers
   
   Analytics framework: Full outline of tools and metrics available to you to
   track results
   
   LinkedIn company page analytics: Detailed briefing on LinkedIn’s free
   analytics tool
   
   Content Marketing Score: How to make best use of LinkedIn’s proprietary
   content analytics metric
   
   Trending Content: Work out what topics most resonate with your audience with
   LinkedIn’s ‘Trending Content’ tool

 * SUBSCRIPTION PACKAGES
   
   Premium subscriptions: Full overview and recommendations for different levels
   of sign-up

CLASS 3: LINKEDIN PAID STRATEGY, TARGETING & AD TYPES

CLASS 3: LINKEDIN PAID STRATEGY, TARGETING & AD TYPES

 * LINKEDIN ADVERTISING INTRODUCTION
   
   LinkedIn advertising evolution: Full overview of recent LinkedIn advertising
   developments
   
   Future developments: Detailed overview of upcoming LinkedIn changes and
   likely future direction
   
   Self-service platform: Run through of key features

 * LINKEDIN ADVERTISING STRATEGY
   
   Business opportunity: Understanding the different business cases for LinkedIn
   advertising
   
   LinkedIn advertising strategy framework: How to develop a working plan for
   your LinkedIn advertising

 * LINKEDIN AD TARGETING
   
   Professional targeting: Best practice targeting, based upon industry field,
   job title, location and company
   
   Audience size: Recommendations for best performing audience sizes to target
   ads to
   
   Location targeting: How to target your ads to specific locations while
   maintaining optimum results
   
   Company targeting: Making the most of LinkedIn’s unique targeting feature
   
   Industry targeting: How to focus your advertising efforts on a particular
   vertical industry sector
   
   Job title, function & seniority: Understanding the specific nuances of each
   targeting option
   
   Demographics targeting: Make best use of advanced targeting criteria skills,
   groups, gender and age

 * SPONSORED ADS
   
   Technical overview: Understanding the mechanics of Sponsored Ads
   
   Best practice: Detailed checklist for driving top performance levels

 * SPONSORED UPDATES
   
   Technical overview: Understanding the mechanics of promoted posts
   
   Best practice: Detailed checklist for driving top performance levels
   
   Content strategy: Content tips to increase engagement results and overall
   visibility levels

 * SPONSORED INMAILS
   
   Budgeting: Guidance on building a model that fits to the relatively high per
   send cost
   
   Best practice: Detailed checklist for driving top performance levels
   
   Content strategy: Content tips to increase engagement results and overall
   visibility levels

CLASS 4: LINKEDIN ADS CREATIVE, BUDGETING & ANALYTICS

CLASS 4: LINKEDIN ADS CREATIVE, BUDGETING & ANALYTICS

 * LINKEDIN AD COPY
   
   Copywriting: Tried-and-tested techniques for writing compelling ad copy to
   drive click-throughs
   
   Calls-to-action: Best practice guidance on creating direct calls-to-action to
   stimulate response
   
   Tone of voice: How to establish and maintain your brand tone of voice

 * LINKEDIN AD DESIGN
   
   Image guidelines: Full overview of LinkedIn’s image guidelines and ad type
   image dimensions
   
   Ad design best practice: Detailed checklist to drive results from your ad
   designs

 * BUDGETING
   
   CPC Vs CPM: Scenario planning for best use of each budgeting method
   
   Big management: Best practice advice on bidding above ‘suggested range’ to
   gain increased impressions
   
   Bid strategy: How to best budget your ad spend and forecast results
   
   CTR optimization: Expert advice on what CTR you should be aiming for
   
   Daily budgets: Recommendations for setting daily budgets to optimize
   performance

 * LINKEDIN ADVERTISING ANALYTICS
   
   LinkedIn Campaign Manager: Full overview of LinkedIn’s performance reporting
   tool
   
   What does success look like? Case study examples to gauge relative success
   levels with industry peers
   
   Analytics framework: Full outline of tools and metrics available to you to
   track results

UPCOMING DATES


UPCOMING DATES

Change Timezone:

Select TimezoneCST - Central Standard Time - GMT-6:00GMT - Greenwich Mean
TimeEST - Eastern Standard Time - GMT-5:00MST - Mountain Standard Time -
GMT-7:00PST - Pacific Standard Time - GMT-8:00
Select Timezone
 * Select Timezone
 * CST - Central Standard Time - GMT-6:00
 * GMT - Greenwich Mean Time
 * EST - Eastern Standard Time - GMT-5:00
 * MST - Mountain Standard Time - GMT-7:00
 * PST - Pacific Standard Time - GMT-8:00

Nov 29 – Dec 08
Wed - Fri
16:00 - 17:30
$1,595 $1875


CLASS SCHEDULE & TIMES

CLASS SCHEDULE & TIMES

 
Mon
Tue
Wed
Thu
Fri
Week 1
 
 

Class 1

Module 1

16:00 - 17:30


 

Class 2

Module 2

16:00 - 17:30


Week 2
 
 

Class 3

Module 3

16:00 - 17:30


 

Class 4

Module 4

16:00 - 17:30


 
Mon
Tue
Wed
Thu
Fri
Week 1


Class 1

Module 1

00:00 - 00:00


Class 2

Module 2

00:00 - 00:00

Week 2


Class 3

Module 3

00:00 - 00:00


Class 4

Module 4

00:00 - 00:00


TRAINERS

Previous
Trainer

LIZA HALL

As a digital marketing specialist with experience in marketing strategy, content
management and social media management, I've found my role in coaching as the
most rewarding. My passion is working with SME's and business owners. Besides
forming ongoing new relationships, gaining insights from the diverse industry
exposure has been enlightening and contributed to my expertise. The most
rewarding aspect of being a coach is to share my knowledge, and empower others
to take ownership of their marketing activities for self-sufficiency and
sustainable growth.

Course trainer

ANDREW MCCAULEY

Andrew McCauley is the original Social Media Bloke. Named as #17 ?Most
Influential Social Media Marketer ? by BuzzSumo in Nov, 2016, one of the 'top
100 Most Influential Twitter Users' by Forbes and an Amazon best selling author.

Course trainer

KRISTIN KANE FORD

Kristin has been involved in social media and marketing since 2007. She is the
owner of a social media and social recruitment business. Kristin has been
speaking and training on social media since 2010 and has been recognized in many
media outlets.

Course trainer

DAPHNE LEBLANC

Daphne is a social media consultant who has over 5 years of training, coaching
and workshop experience. With over 15 years of experience in the social media
and web-based marketing fields, she is the perfect fit for teaching Imparture
courses.

Course trainer

JACQUELINE BOONE

Jacqueline is a Lead Trainer & International Business & Digital Marketing
Consultant who has utilized her rich seam of experience to teach & deliver
compelling content across a variety of disciplines, including marketing,
recruitment, sales and analytics.

Course trainer

JOANNE SCHOLTZ

Joanne’s career in media and marketing has spanned over 25 years in which she
has been involved in various roles, including marketing at Microsoft, launching
the GroupM digital media division, Interaction, in South Africa and media
director and strategist positions in several agencies. In her current role at
Digital Warrior she assists brands, online publishers or digital and media
agencies, in developing channel and/or digital media, social and marketing
strategies, strategic account leadership, digital audits and training.

Trainer

LIZA HALL

As a digital marketing specialist with experience in marketing strategy, content
management and social media management, I've found my role in coaching as the
most rewarding. My passion is working with SME's and business owners. Besides
forming ongoing new relationships, gaining insights from the diverse industry
exposure has been enlightening and contributed to my expertise. The most
rewarding aspect of being a coach is to share my knowledge, and empower others
to take ownership of their marketing activities for self-sufficiency and
sustainable growth.

Course trainer

ANDREW MCCAULEY

Andrew McCauley is the original Social Media Bloke. Named as #17 ?Most
Influential Social Media Marketer ? by BuzzSumo in Nov, 2016, one of the 'top
100 Most Influential Twitter Users' by Forbes and an Amazon best selling author.

Next


FAQS

FAQS


 * WILL I RECEIVE ANY CERTIFICATION AFTER COMPLETING THE COURSE?
   
   A certificate as proof of your attendance on the course is available on
   request.


 * HOW CAN I PAY?
   
   We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.


 * WILL THE SAME TRAINER BE LEADING EACH MODULE?
   
   No, the trainer may vary for each of the modules related to this online
   course based on their expertise.


 * WHEN WILL I RECEIVE MY LOG-IN DETAILS?
   
   You will receive full log-in details and clear step-by-step instructions to
   join the Online Learning course seven days prior to the first class.


 * DO I NEED TO SHARE MY VIDEO DURING A CLASS?
   
   You will be able to see your trainer via a video stream, together with most
   other delegates joining you on the class. However, it is completely up to you
   as to whether you share your own video.


 * WHAT EQUIPMENT DO I REQUIRE?
   
   A laptop with browsing capabilities; a webcam and microphone to participate
   in group exercises.


I'M INTERESTED

If you're interested in this course, fill in your details and we'll be in touch

TUESDAYS AND THURSDAYS


BOOKING

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on Nov 29 - Dec 8
1. Date:
Nov 29 - Dec 8
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3. Add your delegates:


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