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The podcast for corporate Insight leaders


TRANSFORMING INSIGHT PODCAST


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Latest Episode


EPISODE 34: SUMMER ROUNDTABLE

In this, the final episode in season 4, James is joined by Emma and Lisa to
explore some of the hot topics discussed at recent Insight forums. What have IMA
members and guests been discussing at the Insight forums? Who’s been making
progress working on an Insight strategy for their organisation? Who’s trying to
move from being reactive service providers to strategic drivers? How might AI
effect Insight teams, beyond its impact on market research surveys? Please
listen to find out more!

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EPISODES

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March 1, 2022


TRANSFORMING INSIGHT PODCAST - TRAILER

Welcome to Transforming Insight, the podcast for anyone who has the ambition to
transform their Insight team and create an Insight-driven organisation. Your
host is James Wycherley, chief executive of the Insight Management Academy, and
the author of Transforming Insight: …

Episode page
April 5, 2022


EPISODE 1: THE BEST TIME EVER TO WORK IN INSIGHT

There has never been a better time to work in a corporate Insight team; our
analysts and researchers have better data, we all have an improved understanding
of human decision-making, and many of our organisations have more appetite for
customer …

Episode page
April 13, 2022


EPISODE 2: WHAT IS INSIGHT?

Unfortunately, we all have a tendency to define our Insight work according to
the data, or the methodology, in which we have the most expertise. If you began
your career working in a market research agency, there’s always going to …

Episode page
April 20, 2022


EPISODE 3: THE PURPOSE OF INSIGHT

The IMA carries out a lot of benchmarking to help organisations in the UK, North
America, Europe and Asia better understand their Insight capability. What are
the most common findings? Many Insight leaders recognise that they spend more
time producing …

Episode page
April 27, 2022


EPISODE 4: TRANSFORMING INSIGHT AT ASOS

In this extended episode, James Wycherley is joined by Sandra Kampmann, Director
of Insight and Analytics at ASOS. They discuss Sandra’s role, her career path
and presumptions about Insight, her ambition to transform Insight and the
Insight strategy she is …

Episode page
May 11, 2022


EPISODE 5: FROM THE MARKET TO THE MONEY

In this episode, James introduces a model that can help Insight teams map from
the market to the money. If our organisations are to succeed, they need
joined-up insights.

Episode page
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ABOUT THE HOST

JAMES WYCHERLEY

Chief Executive

James Wycherley was Director of Customer Insight and Analytics at Barclays from
2005 to 2015 when he became Chief Executive of the Insight Management Academy
(IMA). A popular keynote speaker and acknowledged expert on Insight leadership,
strategy, and communication, he is the author of the book Transforming Insight:
the 42 secrets of successful corporate Insight teams, and over 35 IMA
publications. He has provided thought leadership in the UK, Western Europe, the
USA, Canada, Australia, India, and the Middle East. Over the last five years,
over 20,000 Insight professionals worldwide have received his 5 Minute Insight
emails.

Transforming Insight Podcast

The Transforming Insight podcast is published by the Insight Management Academy.

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