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At Bixa, we help your team unlock customer secrets and gain the clarity you need
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 * Bixa teamed up with Google to conduct a series of research studies to get the
   data needed to re-format ads for shopping, travel, local/maps, education, and
   jobs to improve engagement with a Gen Z audience in the US, Brazil, and
   India.

 * When Cox2M needs new market validation research to know what Internet of
   Things devices to take to market, they call on Bixa. Niche B2B studies
   include auto, construction, parks and recreation, traffic engineering, fuel
   tanks, and more.

 * IBM taps Bixa for user testing and UX recommendations for new products to
   ensure that the navigation, content, visuals, and interaction matched the
   mental models of their target audiences.

 * Disrupting a traditional industry like medical malpractice insurance with a
   new business model is a huge risk. Bixa provided qualitative and quantitative
   insights that validated the market and detailed which target audiences to
   focus on first—and what messaging would resonate for each.

 * When the Michigan Dental Association asked, “What young dentists need from a
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 * To help this retail chain understand how to increase visit frequency and
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   interviews. The Bixa team was able to segment shoppers and pinpoint target
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 * When a new venture-backed tech startup was struggling with price setting,
   Bixa designed and implemented Van Westendorp surveys, a detailed quantitative
   pricing method, to help them understand the value to target consumers.

 * When a nonprofit asked, “What drives women to run for political office?” Bixa
   launched a study on motivations with qualitative and quantitative research
   (e.g., interviews with elected officials, and cluster analysis from a
   large-scale survey of women considering a run). The Bixa team segmented a
   huge population (all women in the US) into 4 psychographic personas and
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OUR ETHOS


RESULTS-DRIVEN CUSTOMER INSIGHTS

There’s no point in doing research if you can’t apply it. Bixa’s award-winning
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can immediately apply.



WHAT SETS US APART


MODERN RESEARCH, TESTED AND PROVEN WORLDWIDE



Research may be the most essential element you will invest in—because without a
clear understanding of your audience and their emotional drivers, any strategy
is a gamble. Our expert researchers do it right, with cutting-edge techniques
that maximize your research investment.

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GENERATIONAL RESEARCH


GEN Z IS NOW THE LARGEST LIVING GENERATION

Bixa (quite literally) wrote the book on Gen Z. We’ve been conducting targeted
Gen Z research—in virtually every industry—for over 5 years. We go far beyond
superficial stereotypes, helping you discover your personas: their mindset,
preferences, and behaviors so you can build authentic lasting relationships and
drive unparalleled success.




TRUSTED BY TODAY’S MOST INNOVATIVE BRANDS. RANKED BY CLUTCH AS A TOP MARKET
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Bixa is an award-winning market research studio delivering customer insights
that matter — actionable data you can immediately apply to your business.
Through qualitative and quantitative research, we uncover deep audience insights
that lead to radically intuitive experiences and clear, confident strategic
business decisions.

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