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Strategic Impact In
Life Science Markets

 * Home
 * Services
 * Cases
 * About us
   * How we work
   * People behind Suazio
   * What to expect
 * Insights
 * Charity
 * Contact

Menu
 * Home
 * Services
 * Cases
 * About us
   * How we work
   * People behind Suazio
   * What to expect
 * Insights
 * Charity
 * Contact

strategic impact in life science markets

 * Home
 * Services
 * Cases
 * About us
   * How we work
   * People behind Suazio
   * What to expect
 * Insights
 * Charity
 * Contact

Menu
 * Home
 * Services
 * Cases
 * About us
   * How we work
   * People behind Suazio
   * What to expect
 * Insights
 * Charity
 * Contact


HI. WE ARE SUAZIO. AND WE BELIEVE IN THE POWER OF ASKING THE RIGHT QUESTIONS.

SUAZIO is a research and consultancy agency that provides far-reaching customer
insights considering the marketing of new products in IVD and Medtech markets.
We know that the success of a product isn’t exclusively built on the problem it
solves. 

It does, however, focus on how customers react to it: before, during as well as
after the purchase. That is why we collect and analyse customer data: to provide
our clients with our insights and conclusions – and share with them our
recommendations for an optimal product configuration.

I want to know more


SUAZIO'S NEWEST ACHIEVEMENT:
ISO 27001 CERTIFICATION

We’re proud to announce our ISO 27001 certification, showcasing our unwavering
commitment to information security. This prestigious milestone reflects our
dedication to upholding top-notch cybersecurity standards in the dynamic global
healthcare industry.

ISO 27001 is an internationally recognized standard for Information Security
Management System (ISMS). Our certification underlines our proactive approach to
securing sensitive data collected during market research, reinforcing our
commitment to data confidentiality, integrity, and availability.

Specializing in global Medtech and IVD market research, SUAZIO drives innovation
and strategic decision-making. Our ISO 27001 certification assures clients of
data handling with utmost care and security throughout the research process.

Our ISO 27001 achievement positions us as a reliable partner in Medtech and IVD
sectors. With investments in technology, data protection, and employee training,
SUAZIO leads in global market research security.




SUAZIO ANNOUNCES ITS ACQUISITION BY LEADING MEDTECH CRO, NAMSA

On 27 March, SUAZIO excitedly announced its acquisition by world-leading MedTech
Contract Research Organization (CRO), NAMSA. Driven by its global regulatory
expertise and in-depth therapeutic knowledge, NAMSA is dedicated to accelerating
medical device product development, offering only the most proven solutions to
move Clients’ products through the development lifecycle efficiently and
cost-effectively.

“With similar values and experience in providing insights to accelerate MedTech
innovation, our services are well-aligned to truly deliver global Clients
end-to-end development and commercialization solutions that lead to success,”
commented SUAZIO CEO, Christophe Van der Linden.

To learn more about this announcement, please click here.


WE PROVIDE MUCH NEEDED CUSTOMER INSIGHTS CONSIDERING IVD AND MEDTECH

Straightforward, no-nonsense and hands-on market research and follow-up
consultancy on a global scale: that’s what SUAZIO strives for every single day. 

We believe in the value of innovation within the IVD en Medtech markets – and
are convinced that qualitative and objective customer insights are essential for
successful product launches as well as post-launch tracking. 


THE ‘SUAZIO WAY’ IS CENTERED AROUND FIVE SERVICES. 

Customer Insights
We kick off with a customer framework, which is essential for understanding the
client as well as the end-user: short lines to and from your customers make your
company sharper on reacting to market changes and will give you a competitive
edge.
Want to know more?
Product Value Drivers
Next in line: the product value drivers. Launching a new product is an exciting
and delicate road. It includes shaping your product towards customer needs,
understanding the correct value proposition and delivering it with flawless
execution.
Want to know more?
Patient Journey
The third step focuses on understanding the patients’ journey, where we’ll
conduct a thorough research considering the patients’ journey.
Want to know more?
Implementing the strength of digital healthcare
The fourth step focuses on the power of technology in healthcare. SUAZIO
specializes in medical technology and is well equipped to implement the strength
of digital healthcare in the product. We do this through concept testing
research, prototype development and co-creative approaches to engage
stakeholders.
Want to know more?
Economic Value Proposition
And last but not least: any client obviously wants to know which economic value
his/her product will bring to the market. We are experts in economic value
proposition and pricing research and provide support considering building
arguments to gain market access.
Want to know more?
Customer Insights
We kick off with a customer framework, which is essential for understanding the
client as well as the end-user: short lines to and from your customers make your
company sharper on reacting to market changes and will give you a competitive
edge.
Want to know more?
Product Value Drivers
Next in line: the product value drivers. Launching a new product is an exciting
and delicate road. It includes shaping your product towards customer needs,
understanding the correct value proposition and delivering it with flawless
execution.
Want to know more?
Patient Journey
The third step focuses on understanding the patients’ journey, where we’ll
conduct a thorough research considering the patients’ journey.
Want to know more?
Implementing the strength of digital healthcare
The fourth step focuses on the power of technology in healthcare. SUAZIO
specializes in medical technology and is well equipped to implement the strength
of digital healthcare in the product. We do this through concept testing
research, prototype development and co-creative approaches to engage
stakeholders.
Want to know more?
Economic Value Proposition
And last but not least: any client obviously wants to know which economic value
his/her product will bring to the market. We are experts in economic value
proposition and pricing research and provide support considering building
arguments to gain market access.
Want to know more?
Customer Insights
We kick off with a customer framework, which is essential for understanding the
client as well as the end-user: short lines to and from your customers make your
company sharper on reacting to market changes and will give you a competitive
edge.
Want to know more?
Product Value Drivers
Next in line: the product value drivers. Launching a new product is an exciting
and delicate road. It includes shaping your product towards customer needs,
understanding the correct value proposition and delivering it with flawless
execution.
Want to know more?
Patient Journey
The third step focuses on understanding the patients’ journey, where we’ll
conduct a thorough research considering the patients’ journey.
Want to know more?
Implementing the strength of digital healthcare
The fourth step focuses on the power of technology in healthcare. SUAZIO
specializes in medical technology and is well equipped to implement the strength
of digital healthcare in the product. We do this through concept testing
research, prototype development and co-creative approaches to engage
stakeholders.
Want to know more?
Economic Value Proposition
And last but not least: any client obviously wants to know which economic value
his/her product will bring to the market. We are experts in economic value
proposition and pricing research and provide support considering building
arguments to gain market access.
Want to know more?

Previous slide
Next slide


TESTIMONIAL – MEET CHRISTOPHE, OUR FOUNDER

Christophe is the founder of SUAZIO. Over the past decades he has helped
numerous global healthcare companies with their marketing challenges. SUAZIO’s
approach to finding insights within data has led the company into a successful
growth path in various global markets, resulting in a milestone of 1500 projects
completed!

Discover more



EXPERTISE AND KNOWLEDGE IN OUR DAY TO DAY WORKINGS


Economic Value Proposition


FINDING AN INNOVATIVE PRICING STRATEGY FOR ADVANCED APPLICATION(S) OF A NEW
MAMMOGRAPHY SYSTEM

Read More
Economic Value Proposition


UNDERSTANDING THE OUTSIDE OF THE HOSPITAL STRATEGY FOR EXISTING OBLS

Read More
Patient Journey


UNDERSTANDING THE AWARENESS AND USAGE OF INVISIBLE TEETH STRAIGHTENING
PROCEDURES

Read More
Economic Value Proposition


CREATING A PRICING STRATEGY FOR A PRODUCT UPGRADE OF A ICD PLATFORM

Read More
Customer Insights


WORKING TOWARDS A BETTER UNDERSTANDING OF THE NEEDS AND CHALLENGES OF
CARDIOLOGISTS

Read More
Product Value Drivers


UNDERSTANDING THE VALUE DRIVERS FOR MICROWAVE ABLATION PROCEDURES

Read More
Economic Value Proposition


FINDING AN INNOVATIVE PRICING STRATEGY FOR ADVANCED APPLICATION(S) OF A NEW
MAMMOGRAPHY SYSTEM

Read More
Economic Value Proposition


UNDERSTANDING THE OUTSIDE OF THE HOSPITAL STRATEGY FOR EXISTING OBLS

Read More
Patient Journey


UNDERSTANDING THE AWARENESS AND USAGE OF INVISIBLE TEETH STRAIGHTENING
PROCEDURES

Read More
Economic Value Proposition


CREATING A PRICING STRATEGY FOR A PRODUCT UPGRADE OF A ICD PLATFORM

Read More
Customer Insights


WORKING TOWARDS A BETTER UNDERSTANDING OF THE NEEDS AND CHALLENGES OF
CARDIOLOGISTS

Read More
Product Value Drivers


UNDERSTANDING THE VALUE DRIVERS FOR MICROWAVE ABLATION PROCEDURES

Read More
Economic Value Proposition


FINDING AN INNOVATIVE PRICING STRATEGY FOR ADVANCED APPLICATION(S) OF A NEW
MAMMOGRAPHY SYSTEM

Read More
Economic Value Proposition


UNDERSTANDING THE OUTSIDE OF THE HOSPITAL STRATEGY FOR EXISTING OBLS

Read More
Patient Journey


UNDERSTANDING THE AWARENESS AND USAGE OF INVISIBLE TEETH STRAIGHTENING
PROCEDURES

Read More
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WANT TO KNOW MORE ABOUT THE SECTORS WE SERVICE – AND WHETHER YOUR ORGANISATION
FITS THE BILL? 

Contact us and we’ll provide you with answers to every question you have.

Yes, I want to know more!

STRATEGIC IMPACT IN LIFE SCIENCE MARKETS

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