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THE A-Z OF TERRIBLE FUND MARKETING - A SERIES BY MJ HUDSON


G: GREENWASHING

Amber Sharpe shares her obvious disappointment in those fund managers that
consider greenwashing a sensible strategy.

0:45











IS YOUR FUND MARKETING GUILTY OF GREENWASHING?

Stop it! Just. Stop! You simply cannot get away with it. Investors are too savvy
and regulators are too focused on the issue for greenwashing to be a workable
strategy anymore. Besides, if you get past an investor’s ESG screen early on,
your exaggerations will be discovered later in the investment process. When that
happens, not only will you appear to have poor ESG, but you will show yourself
to be untrustworthy, too.

Fear not, MJ Hudson’s team of 70 ESG specialists can help guide you through the
ESG maze and our IR and marketing team can show you how to talk to the market
about the work you have done.

SPEAK TO ONE OF OUR SPECIALISTS

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