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In 2022 We Scaled 20+ Ecom Stores and Entrepreneurs to 6 and 7 figures using Our
New Profit-Making Ads System

IF YOU HAVE: Confidence you can deliver results to your clients through your
product/service and adding value to people's life

OUR TEAM WANT TO HELP SKYROCKET YOUR SALES

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HERE ARE SOME OF OUR RESULTS






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HERE ARE SOME RECENT RESULTS WE GOT FOR OUR CLIENTS IN 2021 AND 2022...




💸 Debt Consolidation

Amount spent: $11,752.40, Conversion/Leads: 457, CPA: 25.7 (Facebook)

Amount spent: $23,900, Conversion/Leads: 399, CPA: 59 (Google)



💪 Health & Fitness : $2.2 Million Revenue With Consistent ROAS in Last 90 Days



👕 Style & Fashion eCommerce: 360% Growth in 2021 with almost $3 Million in
Revenue

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A 2022 STUDY SHOWED THAT THERE ARE OVER 1 BILLION USERS ON TIKTOK & OVER 75% OF
THEM ARE 18 AND OLDER...




So, before your competitors take all the sales, let’s have a free no-obligation
consultation with an expert to discuss how to bump up your profits.

Our Services

Running a business is tough! We are here to help!

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Our Services

Running a business is tough! We are here to help!

Google Ads

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Snapchat Ads

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Apple Search Ads

TikTok Ads

Twitter Ads

LinkedIn Ads

Copywriting

Creative Designing

Could not find what you are looking for?

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HERE'S HOW MUCH OUR CLIENTS LOVE 😍 US...

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BRANDON DAVENPORT

Founder - Baobab Clothing


⭐⭐⭐⭐⭐





"WAQAR AND HIS TEAM ARE RESPONSIVE, KNOWLEDGEABLE, AND HELPFUL IN IMPLEMENTING
DIGITAL/SOCIAL MARKETING CAMPAIGNS. "




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CORA KENT

eCommerce Entrepreneur


⭐⭐⭐⭐⭐





"WE REALLY ENJOYED WORKING WITH TECTANIC! THEY HAVE VAST KNOWLEDGE IN
ADVERTISING AND WERE ATTENTIVE TO ALL OF OUR REQUESTS."




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TONY RINDSBERG

Chief Marketing Officer


⭐⭐⭐⭐⭐





"AMAZING TEAM! THEY ARE VERY ORGANIZED AND CLEARLY UNDERSTAND PAID MARKETING.
THEY HAVE A GREAT ONBOARDING SURVEY AND UTILIZE THIS WELL TO CRAFT A STRATEGY."




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MARKUS NEUKOM

Founder


⭐⭐⭐⭐⭐





"THEY INVEST THEMSELVES IN THE CLIENT'S BUSINESS. FACEBOOK AND SOCIAL MEDIA IS
FLUID, A LOT OF TRIAL AND ERROR AND REQUIRES AN OPEN MIND - ALL TRAITS THAT
TECTANIC COMBINES AND INHERITS."




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Mindblowing TikTok Ads Case Study: ROAS 7.49 with $110k+ revenue

A lot of businesses and even marketing agencies are still new to TikTok Ads and
so they’re not sure what approaches would perform better. Our team has been
running TikTok ads for almost a year now, and we’re official TikTok partners,
but we’re still testing various hypotheses and looking for the most effective
strategies. From this case study, you’ll find out about the strategy that worked
great for our client who sells hand-made accessories.

The first thing we did was checking TikTok Pixel on the client’s website
because, unfortunately, quite often TikTok Pixel doesn’t work properly and
doesn’t capture all the data it should. We found out that part of the events
either were rendered incorrectly or delivered not all data we needed. We set up
direct integration with TikTok Pixel and Woocommerce and it resolved the
problem.

We used a whole bunch of videos for this project because great entertaining
videos are a key to success on TikTok. Some of them we’ve ordered from
influencers, others were provided to us by the client but our video editor and
designer had to refine them to make them fit TikTok style. Thanks to the
remarkable teamwork we managed to create, adapt and test dozens of videos. We
used 4 main creative formats:

 1. wow-effect during the first 2-3 seconds of video (to draw users attention)
 2. dynamic videos (dynamically show products from an unusual perspective)
 3. unpacking videos
 4. UGC videos (they are aimed to build trust, raise brand’s credibility, and
    increase customers loyalty)
 5. Different videos for retargeting

We also changed the ad campaigns structure. Some advertisers use the same
approach as they do on Facebook, but it’s a mistake. Ads on TikTok work in a
different way and it’s important not to overcomplicate it there, and even
simplify in some cases. That’s why we unified MOF and BOF into one campaign
which made it more efficient. Inside this consolidated campaign we had different
ad sets and audiences depending on the steps of a customer journey.

We have particularly focused on the second touch. The audiences we used were
Video Views (duration) and TikTok clickers. As a result, it has shown the
highest ROAS and we are still using it now as it keeps generating stable profit.
We mainly used UGC videos with various visual effects which helped to increase
users' engagement.

On the last stage, we applied a standard approach but used different messaging
depending on the audience:

 1. VC (7,14, 21, 28 days)
 2. ATC (14, 28 days)
 3. IC (14, 28 days)

We have a template all our media buyers can use to better structure every stage
of the funnel. If you want to get it, just drop me a line and I’ll share it with
you.

As advertisers, we all love detailed targeting settings on Facebook, but frankly
speaking, they wouldn’t be the best idea for TikTok. As we’ve noticed, broad
targeting has always brought us better results in TOF campaigns. That’s why we
kept using it for prospecting. I’d also like to add that on other projects we
run TikTok ads for, going broad generates better results as well.




So what helped us to keep ROAS at such a high point for a long time? I think,
different messaging that was changed depending on the funnel stage. Starting
from the website visit and up to the purchase we used different ad copies and
creatives, that’s why ROAS was good throughout the whole funnel.

Results

Ad Spend - $14 891

Purchase Conversion Value - $110k+

Overall ROAS - 7.49 (Prospecting - 6.21, Retargeting - 11.20

If you want to achieve the same or even better results, feel free to reach out
and we’ll help you do it!

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