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THE LIMASSOL ALLURE WHY INTERNATIONAL BUSINESSES ARE ATTRACTED TO THE SEASIDE
CITY


By Marios Chailis, Chief Marketing Officer, Libertex Group

A strategic business hub that also captures the essence of laid-back island
living by the glistening waters of the Mediterranean, Limassol has fast
transformed into a headquartering mecca for international businesses and has
re-emerged as a key Foreign Direct Investment (FDI) destination.

The thriving city is now a melting pot of cultures and companies, where
innovative ideas are born, new incentives drive change, and exceptional talents
from around the world mix and mingle. Limassol, without a doubt, exudes a
special allure, but let’s examine why the modern city touted as ‘Europe’s New
Riviera’ has become so attractive to international businesses today.

 

A gateway to the world  

Cyprus commands an ideal geographical location. At the crossroads between the
Middle East and Eastern Europe, with easy access and flights to countless
destinations across Asia, Africa and beyond, it’s easy to conduct business
across three continents. It therefore goes without saying that the island is
ideal for any business that wishes to be headquartered in Europe. But the city
of Limassol itself holds a unique appeal – a seaside resort and world-renowned
shipping hub, with its own port and a new cruise and ferry terminal, located
between the island’s two airports. Easy access to the highway also provides a
quick exit to Nicosia and everything that the island’s capital has to offer,
including government services and ministries.

 

Professional expertise & services on hand

International companies headquartering in Limassol don’t usually have to look
far for talent. The city is home to its own universities and well-trained
professionals with experience in finance, tech, business, information, comms and
more. This highly-qualified talent pool ensures that companies can keep on
growing, evolving and embracing new trends. Limassol also boasts a wide
selection of specialized professional companies that offer ongoing support to
any business that starts operations on the city’s shores. What’s more, English
is widely spoken in Limassol, so it’s easy for international companies to
conduct their business with very few obstacles to hinder the process, while
maintaining close ties with companies throughout the EU.

 

With an eye to the future

It’s no accident that Limassol is considered an innovative place to establish a
business, with companies in the financial, tech, service, comms and healthcare
industries gravitating towards the city. Even during the pandemic, the city
continued to attract foreign investment and has witnessed great technological
advancements facilitated by the Deputy Ministry of Research, Innovation and
Digital Policy, established in 2020. Authorities have placed great importance on
digitalization, and new reforms and incentives have encouraged both
well-established businesses and start-ups to choose the city, either for their
regional headquarters or as an ideal base from which to grow their new venture.
Interestingly, owing to the notable tech transformation, Cyprus has been named
one of the five most innovative countries on the EU’s European Innovation
Scoreboard (2021).

 

In full working order 

Excellent infrastructure and modern telecommunications add to Limassol’s appeal
and its competitive advantages. The transparent regulatory and legal system is
also a bonus, based on English Common Law. This is particularly helpful for
companies who are familiar with the UK framework or who wish to operate in an EU
jurisdiction. Excellent healthcare and education make the city an ideal base for
families looking for a good quality of life in a secure EU environment, while
young professionals also benefit from a world of choice and inspiration at their
fingertips.

 

The best of both worlds

In recent years, especially post-pandemic, we have witnessed a great shift in
how professionals perceive their lives and the meaning of work-life balance. Not
only is remote and hybrid work now far more acceptable, but those who do spend
long hours in the office have become more mindful about dedicating more time to
their wellbeing, which includes both physical and mental health. When you
combine a pro-business environment and a relaxed environment by the sea, it’s a
winning formula. There are endless activities to enjoy that help recharge the
batteries once you step out of the office in Limassol, whether that involves
ending the day with a long walk, jogging down the promenade – indulging in a
fine meal with friends, visiting the theatre, or simply sipping on a drink at
one of the many beachside cafes. What’s more, the pristine beaches and close
proximity to the Troodos wine-growing region and stunning mountain peaks appeal
to lovers of the great outdoors.

 

The allure of Cyprus’ second-largest city is undeniable. The lifestyle is
idyllic, the entrepreneurial spirit and start-up culture are alive and kicking,
while services and amenities are of the highest quality. If local authorities
continue to fuel this spirit while supporting international businesses that
headquarter in Limassol, the seaside city should continue to evolve at a steady
pace as it further establishes its position as a dynamic business and financial
hub, a prime destination for regional headquartering and a key player on the
international map.

 

Info: Marios Chailis is CMO of the Libertex Group. Libertex is the trading
platform used by Indication Investments Ltd, an international financial services
group specialising in online trading and investment, operating in Cyprus since
2012. It is part of the international Libertex Group, which moved its
headquarters to Limassol this year, choosing the city as the ideal base from
which it plans to further develop and grow.

 

 


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