coherehealth.com
Open in
urlscan Pro
130.211.159.176
Public Scan
Submitted URL: https://d2n86p04.na1.hubspotlinks.com/Ctc/OR+113/d2n86p04/VWFTLf2N1Cc6W81sBKZ5lsfggW7xsyK9521X8PN9fbG8l5nXHsW50kH_H6lZ3l1W94NWns6PkpNV...
Effective URL: https://coherehealth.com/blog/responsible-ai-and-the-prior-authorization-trends/?utm_campaign=UM%20Connects%20Monthly%20N...
Submission: On August 10 via api from US — Scanned from DE
Effective URL: https://coherehealth.com/blog/responsible-ai-and-the-prior-authorization-trends/?utm_campaign=UM%20Connects%20Monthly%20N...
Submission: On August 10 via api from US — Scanned from DE
Form analysis
2 forms found in the DOMGET https://coherehealth.com/
<form role="search" class="searchform fusion-search-form fusion-search-form-clean" method="get" action="https://coherehealth.com/" data-hs-cf-bound="true">
<div class="fusion-search-form-content">
<div class="fusion-search-field search-field">
<label><span class="screen-reader-text">Search for:</span>
<input type="search" value="" name="s" class="s" placeholder="Search..." required="" aria-required="true" aria-label="Search...">
</label>
</div>
<div class="fusion-search-button search-button">
<input type="submit" class="fusion-search-submit searchsubmit" aria-label="Search" value="">
</div>
</div>
</form>
POST https://forms.hsforms.com/submissions/v3/public/submit/formsnext/multipart/20179065/9abc03bd-4758-4332-8937-3a517af379e4
<form id="hsForm_9abc03bd-4758-4332-8937-3a517af379e4" method="POST" accept-charset="UTF-8" enctype="multipart/form-data" novalidate=""
action="https://forms.hsforms.com/submissions/v3/public/submit/formsnext/multipart/20179065/9abc03bd-4758-4332-8937-3a517af379e4"
class="hs-form-private hsForm_9abc03bd-4758-4332-8937-3a517af379e4 hs-form-9abc03bd-4758-4332-8937-3a517af379e4 hs-form-9abc03bd-4758-4332-8937-3a517af379e4_f0a01577-e205-4a9e-a580-f6fbedcce5e7 hs-form stacked"
target="target_iframe_9abc03bd-4758-4332-8937-3a517af379e4" data-instance-id="f0a01577-e205-4a9e-a580-f6fbedcce5e7" data-form-id="9abc03bd-4758-4332-8937-3a517af379e4" data-portal-id="20179065" data-hs-cf-bound="true">
<div class="hs_email hs-email hs-fieldtype-text field hs-form-field"><label id="label-email-9abc03bd-4758-4332-8937-3a517af379e4" class="" placeholder="Enter your " for="email-9abc03bd-4758-4332-8937-3a517af379e4"><span></span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input id="email-9abc03bd-4758-4332-8937-3a517af379e4" name="email" required="" placeholder="Email*" type="email" class="hs-input" inputmode="email" autocomplete="email" value=""></div>
</div>
<div class="hs_firstname hs-firstname hs-fieldtype-text field hs-form-field"><label id="label-firstname-9abc03bd-4758-4332-8937-3a517af379e4" class="" placeholder="Enter your "
for="firstname-9abc03bd-4758-4332-8937-3a517af379e4"><span></span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input id="firstname-9abc03bd-4758-4332-8937-3a517af379e4" name="firstname" required="" placeholder="First name*" type="text" class="hs-input" inputmode="text" autocomplete="given-name" value=""></div>
</div>
<div class="hs_lastname hs-lastname hs-fieldtype-text field hs-form-field"><label id="label-lastname-9abc03bd-4758-4332-8937-3a517af379e4" class="" placeholder="Enter your " for="lastname-9abc03bd-4758-4332-8937-3a517af379e4"><span></span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input id="lastname-9abc03bd-4758-4332-8937-3a517af379e4" name="lastname" required="" placeholder="Last name*" type="text" class="hs-input" inputmode="text" autocomplete="family-name" value=""></div>
</div>
<div class="hs_company hs-company hs-fieldtype-text field hs-form-field"><label id="label-company-9abc03bd-4758-4332-8937-3a517af379e4" class="" placeholder="Enter your " for="company-9abc03bd-4758-4332-8937-3a517af379e4"><span></span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input id="company-9abc03bd-4758-4332-8937-3a517af379e4" name="company" required="" placeholder="Company name*" type="text" class="hs-input" inputmode="text" autocomplete="organization" value=""></div>
</div>
<div class="hs_phone hs-phone hs-fieldtype-phonenumber field hs-form-field" style="display: none;"><label id="label-phone-9abc03bd-4758-4332-8937-3a517af379e4" class="" placeholder="Enter your "
for="phone-9abc03bd-4758-4332-8937-3a517af379e4"><span></span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="phone" class="hs-input" type="hidden" value=""></div>
</div>
<div class="hs_jobtitle hs-jobtitle hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-jobtitle-9abc03bd-4758-4332-8937-3a517af379e4" class="" placeholder="Enter your "
for="jobtitle-9abc03bd-4758-4332-8937-3a517af379e4"><span></span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="jobtitle" class="hs-input" type="hidden" value=""></div>
</div>
<div class="hs_lead_subsource__c hs-lead_subsource__c hs-fieldtype-select field hs-form-field" style="display: none;"><label id="label-lead_subsource__c-9abc03bd-4758-4332-8937-3a517af379e4" class="" placeholder="Enter your Lead Subsource"
for="lead_subsource__c-9abc03bd-4758-4332-8937-3a517af379e4"><span>Lead Subsource</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="lead_subsource__c" class="hs-input" type="hidden" value=""></div>
</div>
<div class="hs_submit hs-submit">
<div class="hs-field-desc" style="display: none;"></div>
<div class="actions"><input type="submit" class="hs-button primary large" value="Access now"></div>
</div><input name="hs_context" type="hidden"
value="{"embedAtTimestamp":"1691674635464","formDefinitionUpdatedAt":"1689986177963","lang":"en","disableCookieSubmission":"true","clonedFromForm":"8cdcc862-8c25-4af8-b571-8cb117b8b6ad","notifyHubSpotOwner":"true","renderRawHtml":"true","userAgent":"Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/115.0.5790.170 Safari/537.36","pageTitle":"Responsible AI and the prior authorization trends making waves in 2023 - Cohere Health","pageUrl":"https://coherehealth.com/blog/responsible-ai-and-the-prior-authorization-trends/?utm_campaign=UM%20Connects%20Monthly%20Newsletter&utm_medium=email&_hsmi=269703787&_hsenc=p2ANqtz-8jS8QkQKtkxpSOU5Idfjq_Bs24RSg7Z9poiolPAki7zK9M7m8yQgdxqtIEKDUfLXHpuNdhOK2U4Rp4j5JSuCSxksFw4w&utm_content=269704602&utm_source=hs_automation","urlParams":{"utm_campaign":"UM Connects Monthly Newsletter","utm_medium":"email","_hsmi":"269703787","_hsenc":"p2ANqtz-8jS8QkQKtkxpSOU5Idfjq_Bs24RSg7Z9poiolPAki7zK9M7m8yQgdxqtIEKDUfLXHpuNdhOK2U4Rp4j5JSuCSxksFw4w","utm_content":"269704602","utm_source":"hs_automation"},"isHubSpotCmsGeneratedPage":false,"contentType":"blog-post","hutk":"173b2686b6509b375bc30f1d84f06b82","__hsfp":249479340,"__hssc":"19596007.1.1691674636297","__hstc":"19596007.173b2686b6509b375bc30f1d84f06b82.1691674636296.1691674636296.1691674636296.1","formTarget":"#hbspt-form-f0a01577-e205-4a9e-a580-f6fbedcce5e7","locale":"en","timestamp":1691674636310,"originalEmbedContext":{"portalId":"20179065","formId":"9abc03bd-4758-4332-8937-3a517af379e4","region":"na1","target":"#hbspt-form-f0a01577-e205-4a9e-a580-f6fbedcce5e7","isBuilder":false,"isTestPage":false,"isPreview":false,"isMobileResponsive":true},"correlationId":"f0a01577-e205-4a9e-a580-f6fbedcce5e7","renderedFieldsIds":["email","firstname","lastname","company","phone","jobtitle","lead_subsource__c"],"captchaStatus":"NOT_APPLICABLE","emailResubscribeStatus":"NOT_APPLICABLE","isInsideCrossOriginFrame":false,"source":"forms-embed-1.3532","sourceName":"forms-embed","sourceVersion":"1.3532","sourceVersionMajor":"1","sourceVersionMinor":"3532","_debug_allPageIds":{},"_debug_embedLogLines":[{"clientTimestamp":1691674635834,"level":"INFO","message":"Retrieved pageContext values which may be overriden by the embed context: {\"pageTitle\":\"Responsible AI and the prior authorization trends making waves in 2023 - Cohere Health\",\"pageUrl\":\"https://coherehealth.com/blog/responsible-ai-and-the-prior-authorization-trends/?utm_campaign=UM%20Connects%20Monthly%20Newsletter&utm_medium=email&_hsmi=269703787&_hsenc=p2ANqtz-8jS8QkQKtkxpSOU5Idfjq_Bs24RSg7Z9poiolPAki7zK9M7m8yQgdxqtIEKDUfLXHpuNdhOK2U4Rp4j5JSuCSxksFw4w&utm_content=269704602&utm_source=hs_automation\",\"userAgent\":\"Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/115.0.5790.170 Safari/537.36\",\"urlParams\":{\"utm_campaign\":\"UM Connects Monthly Newsletter\",\"utm_medium\":\"email\",\"_hsmi\":\"269703787\",\"_hsenc\":\"p2ANqtz-8jS8QkQKtkxpSOU5Idfjq_Bs24RSg7Z9poiolPAki7zK9M7m8yQgdxqtIEKDUfLXHpuNdhOK2U4Rp4j5JSuCSxksFw4w\",\"utm_content\":\"269704602\",\"utm_source\":\"hs_automation\"},\"isHubSpotCmsGeneratedPage\":false}"},{"clientTimestamp":1691674635835,"level":"INFO","message":"Retrieved countryCode property from normalized embed definition response: \"DE\""},{"clientTimestamp":1691674636305,"level":"INFO","message":"Retrieved analytics values from API response which may be overriden by the embed context: {\"hutk\":\"173b2686b6509b375bc30f1d84f06b82\",\"contentType\":\"blog-post\"}"}]}"><iframe
name="target_iframe_9abc03bd-4758-4332-8937-3a517af379e4" style="display: none;" data-lf-form-tracking-inspected-yegkb8lxqrp8ep3z="true" data-lf-yt-playback-inspected-yegkb8lxqrp8ep3z="true"
data-lf-vimeo-playback-inspected-yegkb8lxqrp8ep3z="true"></iframe>
</form>
Text Content
Skip to content * For Providers * Provider Resources * Register * Webinars * Check Auth Status * Portal Login * For Providers * Provider Resources * Register * Webinars * Check Auth Status * Portal Login Search for: * Solutions * Our Solutions * Cohere Unify™ Intelligent Prior Authorization * Cohere Complete™ Outsourced UM * Cohere Platform * About Us * Our Story * Our Leadership * Our Commitment to D, E & I * Resources * News * Blog * Thought Leadership * Podcasts * Regulatory * Events * Careers * Connect * Our Solutions * Cohere Unify™ Intelligent Prior Authorization * Cohere Complete™ Outsourced UM * Data & Analytics * About Us * Our Story * Our Leadership * Our Commitment to D, E & I * Resources * News * Blog * Thought Leadership * Podcasts * Events * Connect * Careers * For Providers * Register * Cohere Learning Center * Training Webinars * Check Auth Status * Portal Log In * Our Solutions * Cohere Unify™ Intelligent Prior Authorization * Cohere Complete™ Outsourced UM * Data & Analytics * About Us * Our Story * Our Leadership * Our Commitment to D, E & I * Resources * News * Blog * Thought Leadership * Podcasts * Events * Connect * Careers * For Providers * Register * Cohere Learning Center * Training Webinars * Check Auth Status * Portal Log In RESPONSIBLE AI AND THE PRIOR AUTHORIZATION TRENDS MAKING WAVES IN 2023 ONGOING MEDIA CRITICISM OF PRIOR AUTHORIZATION CATALYZES STATE AND FEDERAL REGULATORY ACTION The past several months have seen non-stop media coverage and criticism of the prior authorization process and of utilization management in general. Some of the media highlights I’ve noticed include: * 2022 The American Medical Association (AMA) physician survey: 94% of physicians report care delays associated with prior authorization * Bills in 30 states show momentum to fix prior authorization * ProPublica revealed that over a period of two months in 2022, Cigna doctors denied more than 300,000 claims as part of a review process that used artificial intelligence, with Cigna doctors spending an average of 1.2 seconds on each case. Most recently, I’ve been intrigued by a larger discussion in tech about “responsible AI.” With McKinsey estimating that generative AI can help healthcare realize $1 trillion in improvement potential, it’s no wonder healthtech companies are focused on adopting new uses for the advanced technology. The use of AI in process automation is fairly widespread, but new generative capabilities have got everyone thinking about using AI to supplement tasks previously thought to require a “human touch.” When implementing AI in our solutions, we utilize a core set of principles: accountability, transparency, privacy and security, and inclusiveness and fairness, to make sure that AI is not replacing the work done by humans, but instead changing the way humans work to make the prior authorization process more efficient, and for the process to actually improve care quality and access. The AMA is a leader in advocating for policies to improve the burden of prior authorization, but with the buzz around generative AI, they issued a statement calling for more oversight of AI in prior authorization, urging plans to consider ethically automating prior authorization and reducing the number of services requiring prior authorization. Luckily, state and federal governing bodies understand the urgency to regulate prior authorization reform. In the past year, they have passed legislation and introduced new regulations in response to these popular criticisms, but it can be a little overwhelming for health plans trying to stay ahead of the curve. Here’s a refresh of the regulatory highlights of 2023 . . . to date! UTILIZATION MANAGEMENT REQUIREMENTS OF CMS’S MA AND PART D FINAL RULE EMPHASIZE TIMELY ACCESS TO CARE Reflecting on these impacts and responses, we are seeing three changes catalyzed by the pandemic: Health plans must act immediately to implement the provisions included in the CMS Medicare Advantage and Part D Final Rule by January 2024. Any new initiatives on this front will likely help plans’ larger regulatory compliance strategies for upcoming CMS rules and state legislation. Intelligent prior authorization solutions enable regulatory compliance with utilization management provisions and drive: * Improved patient outcomes * Reduced delays in care * Promotion of health equity among Medicare beneficiaries * Increased transparency for physicians and health plans This article by Alina Czekai, Vice President of Strategic Partnerships, explores how intelligent prior authorization uses AI to deliver added value while enabling plans to comply with the rule’s UM provisions. One example to look out for is how Cohere is using AI to reduce low-value utilization by up to 15% using pre-submission influence technology, like nudges. CMS IS LEVERAGING PRIOR AUTHORIZATION TRANSACTIONS TO IMPROVE INTEROPERABILITY AND TRANSPARENCY Despite the regulatory progress made in improving interoperability challenges in healthcare, some challenges persist. CMS’s prior authorization and interoperability proposed rule targets the following remaining areas: * Lack of a standardized application programming interface (API) * Fragmented health information exchanges (HIEs) * Minimal incentive for data exchange between healthcare stakeholders Two key provisions in the rule relate specifically to improving interoperability, transparency, and data exchange between providers, health plans, and patients. * Health plans must build and maintain a Fast Healthcare Interoperability Resources (FHIR) API (PARDD API) that automates the process for providers to determine prior authorization requirements, documentation, and decision guidelines. * Health plans must also include a specific reason when denying a prior authorization request Engineering Operations Manager Jason Amaral breaks down how intelligent prior authorization solutions help health plans solve interoperability and transparency challenges in this article. In it, you’ll also find how Cohere uses clinical intelligence to package the most relevant information from provider-submitted evidence for reviewers to accelerate manual review. GREEN LIGHTING IS A DATA-DRIVEN ALTERNATIVE TO GOLD CARDING THAT REDUCES THE BURDEN AND ENHANCES CARE QUALITY Green lighting leverages real-time data-driven intelligence with industry and peer benchmarking and evidence-based guidelines to isolate providers with high-volume and outlier performance (percent approval and denial) for specific service requests. Green lighting uses ongoing and real-time provider evaluations instead of the manual “moment in time” annual or semi-annual performance reviews commonly used. Green lighting expedites the process, but does not exempt providers from submitting clinical data. Therefore, green lighting criteria can be adjusted if the utilization is inappropriately increasing. Read more in this article by Tracy Zheng, PhD, Vice President of Clinical Programs and Quality Analytics. You’ll learn how Cohere is using AI-driven analytics in our green lighting program. Download our white paper, Four Ways the CMS Prior Authorization and Interoperability Rule Will Drive Better Patient Outcomes, to dive into how intelligent prior authorization can help plans comply with federal regulations while improving utilization and patient outcomes. AVAILABLE FOR DOWNLOAD White paper: Four Ways the CMS Prior Authorization and Interoperability Rule Will Drive Better Patient Outcomes Lead Subsource Published On: August 3rd, 2023Categories: Blog SHARE: ABOUT THE AUTHOR: BRIAN COVINO, M.D., FACC Dr. Brian Covino oversees more than 50 physicians as Cohere Health’s Chief Medical Officer. After practicing orthopedic surgery for more than 25 years, Dr. Covino joined Cohere in 2020 after having served as a consultant since 2018. During his years as a practicing surgeon, Dr. Covino was a partner at Knoxville Orthopaedic Clinic/OrthoTennessee specializing in joint replacement surgery. He holds a bachelor’s from Harvard University as well as an M.D. from Georgetown University School of Medicine. Dr. Covino received his surgical training at the University of Virginia Graduate School of Medical Education and completed a fellowship at The Cleveland Clinic Foundation. 239 Causeway Street, Suite 200 Boston, MA 02114 (833) 283-0033 SOLUTIONS OUR SOLUTIONS COHERE UNIFY™ COHERE COMPLETE™ RESOURCES NEWS BLOG THOUGHT LEADERSHIP EVENTS FOR PROVIDERS REGISTER COHERE LEARNING CENTER TRAINING WEBINARS COMPANY OUR STORY LEADERSHIP CAREERS SUPPORT CHECK AUTH STATUS PORTAL LOGIN CONTACT US SUBSCRIBE TO OUR NEWSLETTER Copyright 2023 – Cohere Health – Privacy Policy Page load link