sethlincoln.com Open in urlscan Pro
52.223.52.2  Public Scan

Form analysis
0 forms found in the DOM

Text Content

Seth Lincoln

Case Studies



About

Side Projects

Get stickers!


I'M SETH LINCOLN, EXPERIENCED UX DESIGNER.


MY WORK DRIVES REVENUE, RETAINS CUSTOMERS, AND IMPROVES USER SENTIMENT ON
PROJECTS IN B2C AND
B2B INDUSTRIES.

Connect



Email Me




MY BACKGROUND

...is in creating customer and business-facing user experiences. UX case studies
can be great, but only if you have context. Here’s the impact I’ve made on a few
featured projects:

ZWIFT GROWTH

IMPROVEMENTS

$30M+ in Revenue
+30k Migrations

-12% Cancellations



MELTWATER
INFLUENCER
PROFILES

NPS Survey

improvement







ZWIFT GAME
IMPROVEMENTS

GDPR & Apple App

Guideline compliance
achieved




About Me


MY TOOLS:

Generally I use Figma/Figjam to take a project from discovery to wireframing to
full visual designs (and prototyping). I’m well-versed in Axure, since I love
building realistic prototypes for UX research. I have also used Miro extensively
- but I consider myself tool-agnostic, and I love digging and learning new
tools.


MY PROCESS:


DISCOVER & DEFINE

Every effective UX endeavor kicks off with exploration. Be it competitive
analysis, discussions with stakeholders, collaboration with the product
management team or brainstorming sessions, this is where I start. I use these to
pinpoint the issues, build requirements and consider possible solutions.


DESIGN

Once a project's course and preliminary requirements are established, I
transition into the design phase. Usually, I explore multiple UX pathways for a
feature and seek validation from engineering teams and stakeholders. I also
prefer identifying outliers and error situations ahead of time, enabling them to
be developed in tandem with regular features.


RESEARCH, REFINE & REVISE

Upon internal validation of designs, I tend to construct prototypes and initiate
UX research testing. After receiving user feedback, I'll refine my designs,
ensuring the modifications adhere to user expectations. Subsequently, I'll
progressively finalize designs, present to PM and stakeholders, then move to a
final sweep on the design. Once documented, I extend UX assistance to the
engineering team.

GET IN TOUCH:

Connect



Email Me

LINKS:

Home

About

CASE STUDIES

Zwift Growth

Meltwater Influencers

Zwift Game

Side Projects