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Submitted URL: http://click.autodesk.com/dc/5YIt5_QCIUpPHR2l6s4kVng7Ha2kpUtjcqw456r3-J_CXQBojtES8kKfT9qLTv1SySBssv766KHf8Q1KzpY8Nfut4kIIo...
Effective URL: https://www.autodesk.com/webinars/dm/5-lessons-in-enabling-digital-transformation?mktvar002=6062275030%7CEML%7C744832821&...
Submission: On October 19 via api from US — Scanned from DE
Effective URL: https://www.autodesk.com/webinars/dm/5-lessons-in-enabling-digital-transformation?mktvar002=6062275030%7CEML%7C744832821&...
Submission: On October 19 via api from US — Scanned from DE
Form analysis
3 forms found in the DOMPOST #
<form action="#" method="post" id="marketoForm-1697717576368" data-confid="1697717576368" "=""><p style=" margin-bottom:20px">Need to change your email address? – <a href="#" class="mkto-reset-form">Update your profile</a>.</p>
<div class="submit_error">
<p>All fields are required.</p>
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name="activityId" value="6062275"><input type="hidden" name="activityName" value="NAMER_EMEA_FY24Q3_PDMC_Webinar_11Oct23 - Non Lead generating form"><input type="hidden" name="communicationChannel" value="CONTACT"><input type="hidden"
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value="SMART"><input type="hidden" name="territorySkill" value=""><input type="hidden" name="Partner_Account__c" id="Partner_Account__c" value=""><input type="hidden" name="mktvar001" value=""><input type="hidden" name="mktvar002"
value="6062275030|EML|744832821"><input type="hidden" name="mktvar004" value=""><input type="hidden" name="scId" value=""><input type="hidden" name="referrerUrl"
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<div id="field_Country" class="field" style="float: none; width: 100%; clear: left;"><select data-confid="1697717576368" name="Country" id="Country">
<option value="">Country/Region</option>
<option data-iso-code="US" value="United States">United States</option>
<option data-iso-code="CA" value="Canada">Canada</option>
<option data-iso-code="AF" value="Afghanistan">Afghanistan</option>
<option data-iso-code="AX" value="Aland Islands">Aland Islands</option>
<option data-iso-code="AL" value="Albania">Albania</option>
<option data-iso-code="DZ" value="Algeria">Algeria</option>
<option data-iso-code="AS" value="American Samoa">American Samoa</option>
<option data-iso-code="AD" value="Andorra">Andorra</option>
<option data-iso-code="AO" value="Angola">Angola</option>
<option data-iso-code="AI" value="Anguilla">Anguilla</option>
<option data-iso-code="AQ" value="Antarctica">Antarctica</option>
<option data-iso-code="AG" value="Antigua and Barbuda">Antigua and Barbuda</option>
<option data-iso-code="AR" value="Argentina">Argentina</option>
<option data-iso-code="AM" value="Armenia">Armenia</option>
<option data-iso-code="AW" value="Aruba">Aruba</option>
<option data-iso-code="AU" value="Australia">Australia</option>
<option data-iso-code="AT" value="Austria">Austria</option>
<option data-iso-code="AZ" value="Azerbaijan">Azerbaijan</option>
<option data-iso-code="BS" value="Bahamas">Bahamas</option>
<option data-iso-code="BH" value="Bahrain">Bahrain</option>
<option data-iso-code="BD" value="Bangladesh">Bangladesh</option>
<option data-iso-code="BB" value="Barbados">Barbados</option>
<option data-iso-code="BY" value="Belarus">Belarus</option>
<option data-iso-code="BE" value="Belgium">Belgium</option>
<option data-iso-code="BZ" value="Belize">Belize</option>
<option data-iso-code="BJ" value="Benin">Benin</option>
<option data-iso-code="BM" value="Bermuda">Bermuda</option>
<option data-iso-code="BT" value="Bhutan">Bhutan</option>
<option data-iso-code="BO" value="Bolivia">Bolivia</option>
<option data-iso-code="BQ" value="Bonaire">Bonaire</option>
<option data-iso-code="BA" value="Bosnia and Herzegovina">Bosnia and Herzegovina</option>
<option data-iso-code="BW" value="Botswana">Botswana</option>
<option data-iso-code="BV" value="Bouvet Island">Bouvet Island</option>
<option data-iso-code="BR" value="Brazil">Brazil</option>
<option data-iso-code="IO" value="British Indian Ocean Territory">British Indian Ocean Territory</option>
<option data-iso-code="BN" value="Brunei Darussalam">Brunei Darussalam</option>
<option data-iso-code="BG" value="Bulgaria">Bulgaria</option>
<option data-iso-code="BF" value="Burkina Faso">Burkina Faso</option>
<option data-iso-code="BI" value="Burundi">Burundi</option>
<option data-iso-code="KH" value="Cambodia">Cambodia</option>
<option data-iso-code="CM" value="Cameroon">Cameroon</option>
<option data-iso-code="CV" value="Cape Verde">Cape Verde</option>
<option data-iso-code="KY" value="Cayman Islands">Cayman Islands</option>
<option data-iso-code="CF" value="Central African Republic">Central African Republic</option>
<option data-iso-code="TD" value="Chad">Chad</option>
<option data-iso-code="CL" value="Chile">Chile</option>
<option data-iso-code="CN" value="Mainland China">Mainland China</option>
<option data-iso-code="CX" value="Christmas Island">Christmas Island</option>
<option data-iso-code="CC" value="Cocos (Keeling) Islands">Cocos (Keeling) Islands</option>
<option data-iso-code="CO" value="Colombia">Colombia</option>
<option data-iso-code="KM" value="Comoros">Comoros</option>
<option data-iso-code="CG" value="Congo">Congo</option>
<option data-iso-code="CD" value="Congo, The Democratic Republic">Congo, The Democratic Republic</option>
<option data-iso-code="CK" value="Cook Islands">Cook Islands</option>
<option data-iso-code="CR" value="Costa Rica">Costa Rica</option>
<option data-iso-code="CI" value="Cote d'Ivoire">Cote d'Ivoire</option>
<option data-iso-code="HR" value="Croatia">Croatia</option>
<option data-iso-code="CU" value="Cuba">Cuba</option>
<option data-iso-code="CW" value="Curacao">Curacao</option>
<option data-iso-code="CY" value="Cyprus">Cyprus</option>
<option data-iso-code="CZ" value="Czech Republic">Czech Republic</option>
<option data-iso-code="DK" value="Denmark">Denmark</option>
<option data-iso-code="DJ" value="Djibouti">Djibouti</option>
<option data-iso-code="DM" value="Dominica">Dominica</option>
<option data-iso-code="DO" value="Dominican Republic">Dominican Republic</option>
<option data-iso-code="EC" value="Ecuador">Ecuador</option>
<option data-iso-code="EG" value="Egypt">Egypt</option>
<option data-iso-code="SV" value="El Salvador">El Salvador</option>
<option data-iso-code="GQ" value="Equatorial Guinea">Equatorial Guinea</option>
<option data-iso-code="ER" value="Eritrea">Eritrea</option>
<option data-iso-code="EE" value="Estonia">Estonia</option>
<option data-iso-code="ET" value="Ethiopia">Ethiopia</option>
<option data-iso-code="FK" value="Falkland Islands (Malvinas)">Falkland Islands (Malvinas)</option>
<option data-iso-code="FO" value="Faroe Islands">Faroe Islands</option>
<option data-iso-code="FJ" value="Fiji">Fiji</option>
<option data-iso-code="FI" value="Finland">Finland</option>
<option data-iso-code="FR" value="France">France</option>
<option data-iso-code="GF" value="French Guiana">French Guiana</option>
<option data-iso-code="PF" value="French Polynesia">French Polynesia</option>
<option data-iso-code="TF" value="French Southern Territories">French Southern Territories</option>
<option data-iso-code="GA" value="Gabon">Gabon</option>
<option data-iso-code="GM" value="Gambia">Gambia</option>
<option data-iso-code="GE" value="Georgia">Georgia</option>
<option data-iso-code="DE" value="Germany">Germany</option>
<option data-iso-code="GH" value="Ghana">Ghana</option>
<option data-iso-code="GI" value="Gibraltar">Gibraltar</option>
<option data-iso-code="GR" value="Greece">Greece</option>
<option data-iso-code="GL" value="Greenland">Greenland</option>
<option data-iso-code="GD" value="Grenada">Grenada</option>
<option data-iso-code="GP" value="Guadeloupe">Guadeloupe</option>
<option data-iso-code="GU" value="Guam">Guam</option>
<option data-iso-code="GT" value="Guatemala">Guatemala</option>
<option data-iso-code="GG" value="Guernsey">Guernsey</option>
<option data-iso-code="GN" value="Guinea">Guinea</option>
<option data-iso-code="GW" value="Guinea-Bissau">Guinea-Bissau</option>
<option data-iso-code="GY" value="Guyana">Guyana</option>
<option data-iso-code="HT" value="Haiti">Haiti</option>
<option data-iso-code="HM" value="Heard Island and McDonald Islands">Heard Island and McDonald Islands</option>
<option data-iso-code="VA" value="Holy See (Vatican City State)">Holy See (Vatican City State)</option>
<option data-iso-code="HN" value="Honduras">Honduras</option>
<option data-iso-code="HK" value="Hong Kong">Hong Kong</option>
<option data-iso-code="HU" value="Hungary">Hungary</option>
<option data-iso-code="IS" value="Iceland">Iceland</option>
<option data-iso-code="IN" value="India">India</option>
<option data-iso-code="ID" value="Indonesia">Indonesia</option>
<option data-iso-code="IR" value="Iran, Islamic Republic Of">Iran, Islamic Republic Of</option>
<option data-iso-code="IQ" value="Iraq">Iraq</option>
<option data-iso-code="IE" value="Ireland">Ireland</option>
<option data-iso-code="IM" value="Isle of Man">Isle of Man</option>
<option data-iso-code="IL" value="Israel">Israel</option>
<option data-iso-code="IT" value="Italy">Italy</option>
<option data-iso-code="JM" value="Jamaica">Jamaica</option>
<option data-iso-code="JP" value="Japan">Japan</option>
<option data-iso-code="JE" value="Jersey">Jersey</option>
<option data-iso-code="JO" value="Jordan">Jordan</option>
<option data-iso-code="KZ" value="Kazakhstan">Kazakhstan</option>
<option data-iso-code="KE" value="Kenya">Kenya</option>
<option data-iso-code="KI" value="Kiribati">Kiribati</option>
<option data-iso-code="KP" value="Korea, Democratic People's Rep">Korea, Democratic People's Rep</option>
<option data-iso-code="KR" value="Korea, Republic Of">Korea, Republic Of</option>
<option data-iso-code="KW" value="Kuwait">Kuwait</option>
<option data-iso-code="KG" value="Kyrgyzstan">Kyrgyzstan</option>
<option data-iso-code="LA" value="Lao People's Democratic Rep.">Lao People's Democratic Rep.</option>
<option data-iso-code="LV" value="Latvia">Latvia</option>
<option data-iso-code="LB" value="Lebanon">Lebanon</option>
<option data-iso-code="LS" value="Lesotho">Lesotho</option>
<option data-iso-code="LR" value="Liberia">Liberia</option>
<option data-iso-code="LY" value="Libyan Arab Jamahiriya">Libyan Arab Jamahiriya</option>
<option data-iso-code="LI" value="Liechtenstein">Liechtenstein</option>
<option data-iso-code="LT" value="Lithuania">Lithuania</option>
<option data-iso-code="LU" value="Luxembourg">Luxembourg</option>
<option data-iso-code="MO" value="Macao">Macao</option>
<option data-iso-code="MK" value="Macedonia, Former Yugoslav Rep">Macedonia, Former Yugoslav Rep</option>
<option data-iso-code="MG" value="Madagascar">Madagascar</option>
<option data-iso-code="MW" value="Malawi">Malawi</option>
<option data-iso-code="MY" value="Malaysia">Malaysia</option>
<option data-iso-code="MV" value="Maldives">Maldives</option>
<option data-iso-code="ML" value="Mali">Mali</option>
<option data-iso-code="MT" value="Malta">Malta</option>
<option data-iso-code="MH" value="Marshall Islands">Marshall Islands</option>
<option data-iso-code="MQ" value="Martinique">Martinique</option>
<option data-iso-code="MR" value="Mauritania">Mauritania</option>
<option data-iso-code="MU" value="Mauritius">Mauritius</option>
<option data-iso-code="YT" value="Mayotte">Mayotte</option>
<option data-iso-code="MX" value="Mexico">Mexico</option>
<option data-iso-code="FM" value="Micronesia">Micronesia</option>
<option data-iso-code="MD" value="Moldova, Republic Of">Moldova, Republic Of</option>
<option data-iso-code="MC" value="Monaco">Monaco</option>
<option data-iso-code="MN" value="Mongolia">Mongolia</option>
<option data-iso-code="ME" value="Montenegro">Montenegro</option>
<option data-iso-code="MS" value="Montserrat">Montserrat</option>
<option data-iso-code="MA" value="Morocco">Morocco</option>
<option data-iso-code="MZ" value="Mozambique">Mozambique</option>
<option data-iso-code="MM" value="Myanmar">Myanmar</option>
<option data-iso-code="NA" value="Namibia">Namibia</option>
<option data-iso-code="NR" value="Nauru">Nauru</option>
<option data-iso-code="NP" value="Nepal">Nepal</option>
<option data-iso-code="NL" value="Netherlands">Netherlands</option>
<option data-iso-code="NC" value="New Caledonia">New Caledonia</option>
<option data-iso-code="NZ" value="New Zealand">New Zealand</option>
<option data-iso-code="NI" value="Nicaragua">Nicaragua</option>
<option data-iso-code="NE" value="Niger">Niger</option>
<option data-iso-code="NG" value="Nigeria">Nigeria</option>
<option data-iso-code="NU" value="Niue">Niue</option>
<option data-iso-code="NF" value="Norfolk Island">Norfolk Island</option>
<option data-iso-code="MP" value="Northern Mariana Islands">Northern Mariana Islands</option>
<option data-iso-code="NO" value="Norway">Norway</option>
<option data-iso-code="OM" value="Oman">Oman</option>
<option data-iso-code="PK" value="Pakistan">Pakistan</option>
<option data-iso-code="PW" value="Palau">Palau</option>
<option data-iso-code="PS" value="Palestinian Territory Occupied">Palestinian Territory Occupied</option>
<option data-iso-code="PA" value="Panama">Panama</option>
<option data-iso-code="PG" value="Papua New Guinea">Papua New Guinea</option>
<option data-iso-code="PY" value="Paraguay">Paraguay</option>
<option data-iso-code="PE" value="Peru">Peru</option>
<option data-iso-code="PH" value="Philippines">Philippines</option>
<option data-iso-code="PN" value="Pitcairn">Pitcairn</option>
<option data-iso-code="PL" value="Poland">Poland</option>
<option data-iso-code="PT" value="Portugal">Portugal</option>
<option data-iso-code="PR" value="Puerto Rico">Puerto Rico</option>
<option data-iso-code="QA" value="Qatar">Qatar</option>
<option data-iso-code="RE" value="Reunion">Reunion</option>
<option data-iso-code="RO" value="Romania">Romania</option>
<option data-iso-code="RW" value="Rwanda">Rwanda</option>
<option data-iso-code="BL" value="Saint Barthelemy">Saint Barthelemy</option>
<option data-iso-code="SH" value="Saint Helena">Saint Helena</option>
<option data-iso-code="KN" value="Saint Kitts and Nevis">Saint Kitts and Nevis</option>
<option data-iso-code="LC" value="Saint Lucia">Saint Lucia</option>
<option data-iso-code="MF" value="Saint Martin">Saint Martin</option>
<option data-iso-code="PM" value="Saint Pierre and Miquelon">Saint Pierre and Miquelon</option>
<option data-iso-code="VC" value="Saint Vincent and Grenadines">Saint Vincent and Grenadines</option>
<option data-iso-code="WS" value="Samoa">Samoa</option>
<option data-iso-code="SM" value="San Marino">San Marino</option>
<option data-iso-code="ST" value="Sao Tome and Principe">Sao Tome and Principe</option>
<option data-iso-code="SA" value="Saudi Arabia">Saudi Arabia</option>
<option data-iso-code="SN" value="Senegal">Senegal</option>
<option data-iso-code="RS" value="Serbia">Serbia</option>
<option data-iso-code="SC" value="Seychelles">Seychelles</option>
<option data-iso-code="SL" value="Sierra Leone">Sierra Leone</option>
<option data-iso-code="SG" value="Singapore">Singapore</option>
<option data-iso-code="SX" value="Sint Maarten">Sint Maarten</option>
<option data-iso-code="SK" value="Slovakia">Slovakia</option>
<option data-iso-code="SI" value="Slovenia">Slovenia</option>
<option data-iso-code="SB" value="Solomon Islands">Solomon Islands</option>
<option data-iso-code="SO" value="Somalia">Somalia</option>
<option data-iso-code="ZA" value="South Africa">South Africa</option>
<option data-iso-code="GS" value="S. Georgia and S. Sandwich Is.">S. Georgia and S. Sandwich Is.</option>
<option data-iso-code="SS" value="South Sudan">South Sudan</option>
<option data-iso-code="ES" value="Spain">Spain</option>
<option data-iso-code="LK" value="Sri Lanka">Sri Lanka</option>
<option data-iso-code="SD" value="Sudan">Sudan</option>
<option data-iso-code="SR" value="Suriname">Suriname</option>
<option data-iso-code="SJ" value="Svalbard and Jan Mayen">Svalbard and Jan Mayen</option>
<option data-iso-code="SZ" value="Swaziland">Swaziland</option>
<option data-iso-code="SE" value="Sweden">Sweden</option>
<option data-iso-code="CH" value="Switzerland">Switzerland</option>
<option data-iso-code="SY" value="Syrian Arab Republic">Syrian Arab Republic</option>
<option data-iso-code="TW" value="Taiwan">Taiwan</option>
<option data-iso-code="TJ" value="Tajikistan">Tajikistan</option>
<option data-iso-code="TZ" value="Tanzania, United Republic Of">Tanzania, United Republic Of</option>
<option data-iso-code="TH" value="Thailand">Thailand</option>
<option data-iso-code="TL" value="Timor-Leste">Timor-Leste</option>
<option data-iso-code="TG" value="Togo">Togo</option>
<option data-iso-code="TK" value="Tokelau">Tokelau</option>
<option data-iso-code="TO" value="Tonga">Tonga</option>
<option data-iso-code="TT" value="Trinidad and Tobago">Trinidad and Tobago</option>
<option data-iso-code="TN" value="Tunisia">Tunisia</option>
<option data-iso-code="TR" value="Turkey">Turkey</option>
<option data-iso-code="TM" value="Turkmenistan">Turkmenistan</option>
<option data-iso-code="TC" value="Turks and Caicos Islands">Turks and Caicos Islands</option>
<option data-iso-code="TV" value="Tuvalu">Tuvalu</option>
<option data-iso-code="UG" value="Uganda">Uganda</option>
<option data-iso-code="UA" value="Ukraine">Ukraine</option>
<option data-iso-code="AE" value="United Arab Emirates">United Arab Emirates</option>
<option data-iso-code="GB" value="United Kingdom">United Kingdom</option>
<option data-iso-code="UM" value="US Minor Outlying Islands">US Minor Outlying Islands</option>
<option data-iso-code="UY" value="Uruguay">Uruguay</option>
<option data-iso-code="UZ" value="Uzbekistan">Uzbekistan</option>
<option data-iso-code="VU" value="Vanuatu">Vanuatu</option>
<option data-iso-code="VE" value="Venezuela">Venezuela</option>
<option data-iso-code="VN" value="Viet Nam">Viet Nam</option>
<option data-iso-code="VG" value="Virgin Islands, British">Virgin Islands, British</option>
<option data-iso-code="VI" value="Virgin Islands, U.S.">Virgin Islands, U.S.</option>
<option data-iso-code="WF" value="Wallis and Futuna">Wallis and Futuna</option>
<option data-iso-code="EH" value="Western Sahara">Western Sahara</option>
<option data-iso-code="YE" value="Yemen">Yemen</option>
<option data-iso-code="ZM" value="Zambia">Zambia</option>
<option data-iso-code="ZW" value="Zimbabwe">Zimbabwe</option>
</select>
<p style="text-align: left; color: red; margin: 10px 0px 0px; display: none;" class="error_all error_Country">This is a required field.</p>
</div>
<div id="field_State" class="field" style="float: none; width: 100%; clear: both; display: none;"><select data-confid="1697717576368" name="State" id="State" disabled="" data-ignorevalidate="true"></select>
<p style="text-align: left; color:red; margin: 10px 0 0 0;" class="error_all error_State">This is a required field.</p>
</div>
<div id="field_PostalCode" class="field" style="float: none; width: 100%; clear: none;"><input data-confid="1697717576368" type="text" name="PostalCode" id="PostalCode" value="" placeholder="Zip/Postal Code" size="46" maxlength="100"
class="input_txt">
<p style="text-align: left; color:#ff0000; margin: 10px 0 0 0;" class="error_all error_PostalCode">This is a required field.</p>
</div>
<div id="field_Email" class="field" style="float: none; width: 100%; clear: left;"><input data-confid="1697717576368" type="text" name="Email" id="Email" value="" placeholder="Email" size="46" maxlength="100" class="input_txt" disabled="">
<p style="text-align: left; color:#ff0000; margin: 10px 0 0 0;" class="error_all error_Email">This is a required field.</p>
</div>
<div id="field_Industry_Segment__c" class="field" style="float: none; width: 100%; clear: none;"><select data-confid="1697717576368" name="Industry_Segment__c" id="Industry_Segment__c">
<option value="">Industry</option>
<option value="advertising publishing and graphic design">Advertising, Publishing and Graphic Design</option>
<option value="aerospace and defense equipment">Aerospace and Defense Equipment</option>
<option value="architecture services">Architecture Services</option>
<option value="automotive and other transportation">Automotive and Other Transportation</option>
<option value="building products and fabrication">Building Products and Fabrication</option>
<option value="buildings">Buildings</option>
<option value="civil infrastructure">Civil Infrastructure</option>
<option value="construction services">Construction Services</option>
<option value="consumer products">Consumer Products</option>
<option value="education">Education</option>
<option value="engineering service providers">Engineering Service Providers</option>
<option value="film and tv">Film and TV</option>
<option value="games">Games</option>
<option value="industrial machinery">Industrial Machinery</option>
<option value="life sciences manufacturing">Life Sciences Manufacturing</option>
<option value="manufacturing other">Manufacturing Other</option>
<option value="mining">Mining</option>
<option value="oil and gas">Oil and Gas</option>
<option value="process manufacturing">Process Manufacturing</option>
<option value="utilities and telecom">Utilities and Telecom</option>
</select>
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IndustryAdvertising, Publishing and Graphic Design Aerospace and Defense Equipment Architecture Services Automotive and Other Transportation Building Products and Fabrication Buildings Civil Infrastructure Construction Services Consumer Products Education Engineering Service Providers Film and TV Games Industrial Machinery Life Sciences Manufacturing Manufacturing Other Mining Oil and Gas Process Manufacturing Utilities and Telecom This is a required field. Job LevelBusiness Owner/EntrepreneurC-LevelDirectorManagerNon-ManagerVP-Level This is a required field. Role This is a required field. I agree to the Autodesk Terms of Use and acknowledge its Privacy Statement. This is a required field. I would like to opt-in to receive Industry News, Trends, Events, and Offers from Autodesk. (You can unsubscribe at any time). SUBMIT This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. * First Name: * Last Name: * Email Address: Submit Thank you for registering, you will receive an email confirming your registration. Be sure to check your spam/junk folder if you don't see it in your inbox Explore PDM Date: Thursday, October 19, 2023 Time: 8:30AM (PT) / 11:30AM (ET) / 4:30PM (BST) / 5:30PM (CEST) Duration: 45 minutes This webinar has been moved from October 11, 2023. Manufacturers of all sizes have realigned their organizations, strengthened their foundations, and explored new methods of production in response to the stressors of the last few years. These adaptations have changed how businesses interact within the global manufacturing network, and those who thrived have made not only themselves, but the network as a whole, stronger. In this webinar, you’ll hear what global business leaders, policymakers, entrepreneurs, and innovators think about: * Evolving the design process to incorporate advanced digital technologies * Modernizing production through advanced digital tools and automation * Using modern production methods to navigate a complex, global supply chain * Equipping the workforce with skills for modern production * Exploring the connection between digital production and sustainability Not available to join live? Don’t miss out–sign up today and we’ll send you the recording. MEET YOUR EXPERT PANELISTS Makayla Millington Audience Marketing Manager, Autodesk Makayla synthesizes business strategies and opportunities with audience insights to realize go-to-market strategy and exceptional experiences for production engineering customers. She has worked at Autodesk for 5 years in various marketing capacities. 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