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ADVERTISING. REINVENTED.


ADVERTISING. REINVENTED.


ADVERTISING.
REINVENTED.

No ad tech middlemen.
No third-party dependencies.
100% accurate first-party data.

Request a demo Join AdHash



ADVERTISING IS BROKEN

Advertisers lose $35B in ad fraud every year.[1]

Publishers lose 70% of revenue in ad tech tax.[2]

Users lose up to 80% of their data plans on ads.[3]

Here’s
how we
fix it:
  Of every $1 spent on ads, Of every $1 spent on ads, $0.10


Advertiser’s ad server

of every $1 spent on ads
are lost on middlemen.  
AdHash cuts out the ad tech middlemen to bring efficiency, trust, and privacy.
We make transparency the default state of digital advertising.





FOR ADVERTISERS


100% ACCURATE DATA.
THAT YOU OWN.

First-party data are your most valuable proprietary asset. This is why we think
you should own it.

For the first time, advertisers can collect and store campaign performance data
directly on their servers. No more data loss, discrepancies, and theft. You know
where your data is stored and you have 100% ownership.


DIRECT SUPPLY PATH
TO PREMIUM PUBLISHERS

The AdHash Marketplace meets premium publishers with reputable brands.

A direct advertiser-to-publisher supply path for real-time bidding auctions and
programmatic direct deals. A more controlled, brand-safe environment with 25x
lower ad tech tax.


REAL-TIME REPORTING
AND IMMEDIATE CONTROL

Campaigns launch in under three minutes. Reports update in under five seconds.
Optimisations apply instantly.

From quick performance overview to click-level data and granular reports broken
down by URLs, locations, browsers, devices, and ten other parameters.


ROBUST AD FRAUD PREVENTION

Find out how much and what kind of invalid traffic you save on with AdHash Ad
Fraud Prevention. Invalid traffic includes clicks and impressions that may
artificially inflate your cost.

AdHash proactively removes bot traffic, traffic originating from suspicious
hardware, duplicated clicks, and many other potential ad fraud attack vectors.
You will not be charged for invalid traffic since it brings no value.


BUILT-IN HEATMAPS

Colour-coded visualisations of click coordinates depict how people interact with
your ads and provide key insights into ad design performance and traffic
quality.

You can parse through large data sets to quickly visualise certain traits.
Analyse click-level data by URL, publisher, device type, and other parameters to
make more informed optimisations.
Discover more




FOR PUBLISHERS




25X REDUCTION IN AD TECH TAX

A direct publisher-to-advertiser supply path eliminates the complexity and
replaces the 70% ad tech tax with a transparent 6% commission for publishers.

While our protection against ad blockers allows publishers to regain previously
lost revenues, new ad formats boost engagement and drive more value across both
RTB campaigns and direct deals.


30X FASTER AD LOADING TIME

AdHash ads load in under 120 ms. Why does this matter? Sites that load faster
earn up to 2x more, have 25% higher viewability, and 20% longer sessions.

53% of people abandon pages that take longer than 3 seconds to load. So every
second of added delay not only undermines the user experience but can
dramatically impact your bottom line.


RADICAL TRANSPARENCY

For the first time, publishers and advertisers can directly compare daily
records of impressions, clicks and costs, and completely eliminate end-of-month
disputes. The system automatically safeguards from discrepancies above a set
threshold.

Explore real-time click-level data and granular reports by advertisers,
locations, devices, and nine other parameters. All in a single easy-to-use UI.


CONTEXTUAL ANALYSIS
DRIVING HIGHER REVENUE

Content is king. To ensure that publishers have the revenue to fund the creation
of premium content, AdHash runs advanced contextual analysis of pages.

This enables advertisers to set bid multipliers for contextually relevant
content, driving more publisher revenue.
Discover more



CUTTING OUT
THE MIDDLEMEN

What if you could invest those 70% in something other than middlemen?

Explore the AdHash Public Marketplace to bring automation, scale, and targeting
to your direct deals. Or get started with AdHash RTB and launch your real-time
bidding campaigns without worrying about ad fraud ever again.


THE WORLD'S FIRST TRUSTLESS PROTOCOL
FOR DIGITAL ADVERTISING

What do we mean by trustless? Advertisers have full control over their targeting
and data analysis. No need to trust or share data with any third-party
technology vendor. Not even AdHash.


How do we make this possible? By storing key components on a blockchain and
using a unique combination of cryptography and distributed databases.


WHAT IS RECORDED ON THE BLOCKCHAIN?


WHAT IS RECORDED ON THE BLOCKCHAIN?




CONTEXTUAL TARGETING

We target context, not individuals. AdHash relies on contextual intelligence to
deliver relevant messaging across the open internet.

Our technology reads contextual signals in the content and URLs of webpages to
detect new audience opportunities. Advertisers can go beyond simply targeting
keywords. They can now fine-tune their reach by using hyper-contextual targeting
to focus on specific URLs or groups of URLs that hold specific relevance. Bid
multipliers can channel resources according to the level of relevance.




READ ABOUT US IN THE MEDIA.
JOIN US AT EVENTS.

Meet Adriana and Martin, two of our co-founders, at the World Economic Forum
2023 in Davos.

Davos, 19 January 2023

AdHash featured as a Challenger in the CV VC Top 50 Report published in
collaboration with Bank Frick. Read the report here.

16 January 2023

DMT 2022: It's all about trust. AdHash COO talks about rebuilding trust between
brands and people and brands and ad tech.

Frankfurt, 2-3 November 2022

Marketing Tech Summit 2022: Co-founder Adriana Taseva talks about blockchain
applications in advertising.

Hamburg, 14 September 2022

Marketing Tech Monitor 2022: Domino's Pizza achieves 92% lift in engagement with
AdHash. Download the report.

June 2022

AdHash at 2022 Collision Conference in Toronto, the largest global event in
Toronto. Read coverage in Martech Series.

Toronto, 20-23 June 2022

AdHash wins pitch competition at MCO MediaTech Festival 2022 hosted by Future
Media Hubs.
See short interview with AdHash COO.

Odense, 1-2 June 2022

CEO Martin Stoev speaks with the European Parliament on the future of
advertising and protecting consumer privacy. Watch recording.

19 April 2022

AdHash changing the media landscape with MediaMotorEurope, a Horizon 2020
project nurturing deep tech solutions in the media space.

7 April 2022

CMO Community Meeting: Co-founder Adriana Taseva speaks about “Evolution vs
Revolution in Digital Advertising.”

Berlin, 23 March 2022

CEO Martin Stoev speaks at Metaverse exploring how technology can disrupt and
enhance the future of “presence”. Watch the panel discussion.

27 January 2022

AdHash wins the German Blockchain Award 2021 as the best Series A blockchain
startup in Germany. Learn more.

8 December 2021

What is AdHash? Creating advertising that sells products to people without
turning people into products. Watch the video.

1 February 2021

COO Adriana Taseva on reinventing the advertising industry. Read the story.

23 September 2019

The story of AdHash with co-founders Martin Stoev and Adriana Taseva. Watch the
video.

28 June 2019




ADVERTISING DOESN'T HAVE TO BE

Imagine a world without online surveillance. A world where advertising sells
products to people without turning people into products.
Now, let's build it.

Join AdHash now

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WHY ADHASH

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