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daysHTTPAWSALBCORS [x2]g2.com
SiteimproveRegisters which server-cluster is serving the visitor. This is used
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cookie consent state for the current domain1 yearHTTPdebugGoogleThis cookie is
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support staff in order to optimize the visitor's experience on the
website.PersistentHTMLtestAdobe Inc.Used to detect if the visitor has accepted
the marketing category in the cookie banner. This cookie is necessary for
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GET AHEAD OF GA4: HOW TO PREPARE YOUR MARKETING TEAM FOR THE SWITCH

The time has come to part with Universal Analytics and move on to Google
Analytics 4. In this webinar, Siteimprove and Americaneagle.com come together to
present a helpful list of considerations—designed to help you feel prepared
before the transition and get a head start on revamping your analytics practice.

Mar

23

North America:

9:00 AM - 9:45 AM CST

Europe:

4:00 PM - 4:45 PM CET

Australia:

1:00 AM - 1:45 AM AEST



Add to iCal

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REGISTER NOW


THE ANALYTICS GAME IS ABOUT TO CHANGE. IS YOUR BRAND READY?

Goodbyes are never easy.

And with Google Analytics 4 coming June 30, 2023, it’s almost time to say
goodbye to Universal Analytics.

But dry your tears—Siteimprove and Americaneagle.com are here to help. We
promise that with the right information and preparation, this change is an
opportunity to make your brand better.

On March 23, get comfortable with GA4 with Matt Bebenek, Siteimprove Senior
Solutions Consultant, alongside Americaneagle.com’s VP of Strategic Initiatives,
Tim Ahlenius.

Register for our webinar, Get ahead of GA4: How to prepare your marketing team
for the switch, for an overview of the changes that come with the transition
from UA to GA4 and how it might affect your marketing. Plus, get insights on:

 * Key structural differences between the platforms and features
 * What will happen to your UA data
 * The trade-off of more sophisticated data
 * Privacy concerns, specifically related to GDPR
 * Using your new data to drive revenue growth

June 30 will be here before we know it, so make sure you’re ready. Register for
this GA4 webinar to make an informed decision and prepare your brand before it’s
here!


SPEAKERS

Matthew Bebenek

Senior Solutions Consultant at Siteimprove

With over 8 years of experience in software solutions consulting, Matthew
Bebenek has worked with clients across a wide range of analytics initiatives
with varying complexities. As the Senior Solutions and Business Consultant
specialized in digital analytics and search at Siteimprove, Matthew focuses on
finding solutions for better managing data and helping accelerate change. He
works with a wide variety of clients across industries and scope to meet
business goals and deliver exceptional content experiences.

Tim Ahlenius

VP of Strategic Initiatives at Americaneagle.com

With over 20 years in the website development, design, and optimization
industry, Tim Ahlenius has worked in every discipline required for building
effective websites, mobile applications, and digital experiences. Tim joined
Americaneagle.com in 2009 bringing his specialties in design, user experience,
front-end development, backend programming, Search Engine Optimization, project
management, content strategy, and analytics analysis to each project he works
on. As the Vice President for Strategic Initiatives, Tim leads digital
strategies with enterprise clients through discovery, optimization, and roadmap
planning about the specific products/services, industry, or areas that a client
wants to build their digital channel experiences in. In addition to this role,
Tim is the podcast host of “Lessons for Tomorrow” podcast – a podcast that
shares how companies are not only coping, but thriving in these challenging
times.


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