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information, but are based on uniquely identifying your browser and internet
device. If you do not allow these cookies, you will experience less targeted
advertising.
Cookies Details
STORE AND/OR ACCESS INFORMATION ON A DEVICE 699 PARTNERS CAN USE THIS PURPOSE
Store and/or access information on a device
Cookies, device or similar online identifiers (e.g. login-based identifiers,
randomly assigned identifiers, network based identifiers) together with other
information (e.g. browser type and information, language, screen size, supported
technologies etc.) can be stored or read on your device to recognise it each
time it connects to an app or to a website, for one or several of the purposes
presented here.
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PERSONALISED ADVERTISING AND CONTENT, ADVERTISING AND CONTENT MEASUREMENT,
AUDIENCE RESEARCH AND SERVICES DEVELOPMENT 827 PARTNERS CAN USE THIS PURPOSE
Personalised advertising and content, advertising and content measurement,
audience research and services development
* USE LIMITED DATA TO SELECT ADVERTISING 641 PARTNERS CAN USE THIS PURPOSE
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Advertising presented to you on this service can be based on limited data,
such as the website or app you are using, your non-precise location, your
device type or which content you are (or have been) interacting with (for
example, to limit the number of times an ad is presented to you).
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* CREATE PROFILES FOR PERSONALISED ADVERTISING 514 PARTNERS CAN USE THIS
PURPOSE
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Information about your activity on this service (such as forms you submit,
content you look at) can be stored and combined with other information about
you (for example, information from your previous activity on this service and
other websites or apps) or similar users. This is then used to build or
improve a profile about you (that might include possible interests and
personal aspects). Your profile can be used (also later) to present
advertising that appears more relevant based on your possible interests by
this and other entities.
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* USE PROFILES TO SELECT PERSONALISED ADVERTISING 508 PARTNERS CAN USE THIS
PURPOSE
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Advertising presented to you on this service can be based on your advertising
profiles, which can reflect your activity on this service or other websites
or apps (like the forms you submit, content you look at), possible interests
and personal aspects.
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* CREATE PROFILES TO PERSONALISE CONTENT 229 PARTNERS CAN USE THIS PURPOSE
Switch Label
Information about your activity on this service (for instance, forms you
submit, non-advertising content you look at) can be stored and combined with
other information about you (such as your previous activity on this service
or other websites or apps) or similar users. This is then used to build or
improve a profile about you (which might for example include possible
interests and personal aspects). Your profile can be used (also later) to
present content that appears more relevant based on your possible interests,
such as by adapting the order in which content is shown to you, so that it is
even easier for you to find content that matches your interests.
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* USE PROFILES TO SELECT PERSONALISED CONTENT 203 PARTNERS CAN USE THIS PURPOSE
Switch Label
Content presented to you on this service can be based on your content
personalisation profiles, which can reflect your activity on this or other
services (for instance, the forms you submit, content you look at), possible
interests and personal aspects. This can for example be used to adapt the
order in which content is shown to you, so that it is even easier for you to
find (non-advertising) content that matches your interests.
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* MEASURE ADVERTISING PERFORMANCE 744 PARTNERS CAN USE THIS PURPOSE
Switch Label
Information regarding which advertising is presented to you and how you
interact with it can be used to determine how well an advert has worked for
you or other users and whether the goals of the advertising were reached. For
instance, whether you saw an ad, whether you clicked on it, whether it led
you to buy a product or visit a website, etc. This is very helpful to
understand the relevance of advertising campaigns.
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* MEASURE CONTENT PERFORMANCE 371 PARTNERS CAN USE THIS PURPOSE
Switch Label
Information regarding which content is presented to you and how you interact
with it can be used to determine whether the (non-advertising) content e.g.
reached its intended audience and matched your interests. For instance,
whether you read an article, watch a video, listen to a podcast or look at a
product description, how long you spent on this service and the web pages you
visit etc. This is very helpful to understand the relevance of
(non-advertising) content that is shown to you.
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Object to Legitimate Interests Remove Objection
* UNDERSTAND AUDIENCES THROUGH STATISTICS OR COMBINATIONS OF DATA FROM
DIFFERENT SOURCES 467 PARTNERS CAN USE THIS PURPOSE
Switch Label
Reports can be generated based on the combination of data sets (like user
profiles, statistics, market research, analytics data) regarding your
interactions and those of other users with advertising or (non-advertising)
content to identify common characteristics (for instance, to determine which
target audiences are more receptive to an ad campaign or to certain
contents).
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Object to Legitimate Interests Remove Objection
* DEVELOP AND IMPROVE SERVICES 560 PARTNERS CAN USE THIS PURPOSE
Switch Label
Information about your activity on this service, such as your interaction
with ads or content, can be very helpful to improve products and services and
to build new products and services based on user interactions, the type of
audience, etc. This specific purpose does not include the development or
improvement of user profiles and identifiers.
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Object to Legitimate Interests Remove Objection
* USE LIMITED DATA TO SELECT CONTENT 136 PARTNERS CAN USE THIS PURPOSE
Switch Label
Content presented to you on this service can be based on limited data, such
as the website or app you are using, your non-precise location, your device
type, or which content you are (or have been) interacting with (for example,
to limit the number of times a video or an article is presented to you).
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Object to Legitimate Interests Remove Objection
List of IAB Vendors
USE PRECISE GEOLOCATION DATA 264 PARTNERS CAN USE THIS SPECIAL FEATURE
Use precise geolocation data
With your acceptance, your precise location (within a radius of less than 500
metres) may be used in support of the purposes explained in this notice.
List of IAB Vendors
ACTIVELY SCAN DEVICE CHARACTERISTICS FOR IDENTIFICATION 131 PARTNERS CAN USE
THIS SPECIAL FEATURE
Actively scan device characteristics for identification
With your acceptance, certain characteristics specific to your device might be
requested and used to distinguish it from other devices (such as the installed
fonts or plugins, the resolution of your screen) in support of the purposes
explained in this notice.
List of IAB Vendors
ENSURE SECURITY, PREVENT AND DETECT FRAUD, AND FIX ERRORS 528 PARTNERS CAN USE
THIS SPECIAL PURPOSE
Always Active
Your data can be used to monitor for and prevent unusual and possibly fraudulent
activity (for example, regarding advertising, ad clicks by bots), and ensure
systems and processes work properly and securely. It can also be used to correct
any problems you, the publisher or the advertiser may encounter in the delivery
of content and ads and in your interaction with them.
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DELIVER AND PRESENT ADVERTISING AND CONTENT 531 PARTNERS CAN USE THIS SPECIAL
PURPOSE
Always Active
Certain information (like an IP address or device capabilities) is used to
ensure the technical compatibility of the content or advertising, and to
facilitate the transmission of the content or ad to your device.
List of IAB Vendors | View Illustrations
MATCH AND COMBINE DATA FROM OTHER DATA SOURCES 370 PARTNERS CAN USE THIS FEATURE
Always Active
Information about your activity on this service may be matched and combined with
other information relating to you and originating from various sources (for
instance your activity on a separate online service, your use of a loyalty card
in-store, or your answers to a survey), in support of the purposes explained in
this notice.
List of IAB Vendors
LINK DIFFERENT DEVICES 335 PARTNERS CAN USE THIS FEATURE
Always Active
In support of the purposes explained in this notice, your device might be
considered as likely linked to other devices that belong to you or your
household (for instance because you are logged in to the same service on both
your phone and your computer, or because you may use the same Internet
connection on both devices).
List of IAB Vendors
IDENTIFY DEVICES BASED ON INFORMATION TRANSMITTED AUTOMATICALLY 506 PARTNERS CAN
USE THIS FEATURE
Always Active
Your device might be distinguished from other devices based on information it
automatically sends when accessing the Internet (for instance, the IP address of
your Internet connection or the type of browser you are using) in support of the
purposes exposed in this notice.
List of IAB Vendors
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