us.cnn.com
Open in
urlscan Pro
2a04:4e42::773
Public Scan
URL:
https://us.cnn.com/travel/article/saudi-arabia-diriyah
Submission: On December 18 via api from US — Scanned from DE
Submission: On December 18 via api from US — Scanned from DE
Form analysis 3 forms found in the DOM
<form class="ad-feedback__form">
<div class="ad-feedback__heading">
<h3 class="ad-feedback__heading__text">CNN values your feedback</h3>
<div id="ad-feedback__close-icon" class="ad-feedback__heading__close"></div>
</div>
<div class="ad-feedback__content-container" data-sentiment="ad">
<div class="ad-feedback__question-container"> 1. How relevant is this ad to you? </div>
<div class="ad-feedback__answers-container">
<div class="ad-feedback__emoji-container">
<input class="ad-feedback__emoji-radio-input" id="ad-feedback__0-bad" name="ad" type="radio" value="1" aria-label="Bad">
<label for="ad-feedback__0-bad" class="ad-feedback__emoji-base ad-feedback__emoji-bad">
</label>
</div>
<div class="ad-feedback__emoji-container">
<input class="ad-feedback__emoji-radio-input" id="ad-feedback__0-not-good" name="ad" type="radio" value="2" aria-label="Not Good">
<label for="ad-feedback__0-not-good" class="ad-feedback__emoji-base ad-feedback__emoji-not-good">
</label>
</div>
<div class="ad-feedback__emoji-container">
<input class="ad-feedback__emoji-radio-input" id="ad-feedback__0-okay" name="ad" type="radio" value="3" aria-label="Okay">
<label for="ad-feedback__0-okay" class="ad-feedback__emoji-base ad-feedback__emoji-okay">
</label>
</div>
<div class="ad-feedback__emoji-container">
<input class="ad-feedback__emoji-radio-input" id="ad-feedback__0-good" name="ad" type="radio" value="4" aria-label="Good">
<label for="ad-feedback__0-good" class="ad-feedback__emoji-base ad-feedback__emoji-good">
</label>
</div>
<div class="ad-feedback__emoji-container">
<input class="ad-feedback__emoji-radio-input" id="ad-feedback__0-great" name="ad" type="radio" value="5" aria-label="Great">
<label for="ad-feedback__0-great" class="ad-feedback__emoji-base ad-feedback__emoji-great">
</label>
</div>
</div>
</div>
<div class="ad-feedback__content-container">
<div class="ad-feedback__question-container"> 2. Did you encounter any technical issues? </div>
<div class="ad-feedback__technical-issues-checkbox-container">
<label class="switch">
<input id="ad-feedback__technical-issues-checkbox" class="ad-feedback__technical-issues-slider" type="checkbox" name="didEncounterIssues" aria-label="Toggle Button">
<span class="slider round"></span>
</label>
<span class="ad-feedback__technical-issues-checkbox-label"></span>
</div>
</div>
<div class="ad-feedback__technical-issues-container" style="display:none">
<div class="ad-feedback__content-container video_issues issues-checkboxes-container" style="display: none">
<label class="ad-feedback__checkbox-container"> Video player was slow to load content <input class="ad-feedback__checkbox__input video_issue" type="checkbox" value="Video player was slow to load content" name="issues">
<span class="ad-feedback__checkmark"></span>
</label>
<label class="ad-feedback__checkbox-container"> Video content never loaded <input class="ad-feedback__checkbox__input video_issue" type="checkbox" value="Video content never loaded" name="issues">
<span class="ad-feedback__checkmark"></span>
</label>
<label class="ad-feedback__checkbox-container"> Ad froze or did not finish loading <input class="ad-feedback__checkbox__input video_issue" type="checkbox" value="Ad froze or did not finish loading" name="issues">
<span class="ad-feedback__checkmark"></span>
</label>
<label class="ad-feedback__checkbox-container"> Video content did not start after ad <input class="ad-feedback__checkbox__input video_issue" type="checkbox" value="Video content did not start after ad" name="issues">
<span class="ad-feedback__checkmark"></span>
</label>
<label class="ad-feedback__checkbox-container"> Audio on ad was too loud <input class="ad-feedback__checkbox__input video_issue" type="checkbox" value="Audio on ad was too loud" name="issues">
<span class="ad-feedback__checkmark"></span>
</label>
<label class="ad-feedback__checkbox-container"> Other issues <input class="ad-feedback__checkbox__input video_issue" type="checkbox" value="Other issues" name="issues">
<span class="ad-feedback__checkmark"></span>
</label>
</div>
<div class="ad-feedback__content-container display_ad_issues issues-checkboxes-container" style="display: none">
<label class="ad-feedback__checkbox-container"> Ad never loaded <input class="ad-feedback__checkbox__input display_ad_issue" type="checkbox" value="Ad never loaded" name="issues">
<span class="ad-feedback__checkmark"></span>
</label>
<label class="ad-feedback__checkbox-container"> Ad prevented/slowed the page from loading <input class="ad-feedback__checkbox__input display_ad_issue" type="checkbox" value="Ad prevented/slowed the page from loading" name="issues">
<span class="ad-feedback__checkmark"></span>
</label>
<label class="ad-feedback__checkbox-container"> Content moved around while ad loaded <input class="ad-feedback__checkbox__input display_ad_issue" type="checkbox" value="Content moved around while ad loaded" name="issues">
<span class="ad-feedback__checkmark"></span>
</label>
<label class="ad-feedback__checkbox-container"> Ad was repetitive to ads I've seen previously <input class="ad-feedback__checkbox__input display_ad_issue" type="checkbox" value="Ad was repetitive to ads I've seen previously" name="issues">
<span class="ad-feedback__checkmark"></span>
</label>
<label class="ad-feedback__checkbox-container"> Other issues <input class="ad-feedback__checkbox__input display_ad_issue" type="checkbox" value="Other issues" name="issues">
<span class="ad-feedback__checkmark"></span>
</label>
</div>
<div class="ad-feedback__content-container">
<textarea rows="5" class="ad-feedback__comment" maxlength="1000" name="comment"></textarea>
<div class="ad-feedback__comment-error-msg"></div>
</div>
</div>
<div class="ad-feedback__content-container">
<div class="ad-feedback__actions">
<button type="button" id="ad-feedback__cancel" class="ad-feedback__cancel button"> Cancel </button>
<button type="submit" id="ad-feedback__submit" class="ad-feedback__submit button" disabled=""> Submit </button>
</div>
</div>
</form>Name: q — https://www.cnn.com/search
<form action="https://www.cnn.com/search" name="q" class="search-bar__form" role="search">
<input placeholder="Search CNN..." aria-label="Search" class="search-bar__input" type="text" autocomplete="off" name="q" data-analytics-prop-click-action="search-query-edit">
<button type="submit" class="search-bar__submit" title="Submit" data-analytics-prop-click-action="search-query-submit">
</button>
</form>Name: q — https://www.cnn.com/search
<form action="https://www.cnn.com/search" name="q" class="search-bar__form" role="search">
<input placeholder="Search CNN..." aria-label="Search" class="search-bar__input" type="text" autocomplete="off" name="q" data-analytics-prop-click-action="search-query-edit">
<button type="submit" class="search-bar__submit" title="Submit" data-analytics-prop-click-action="search-query-submit">
</button>
</form>Text Content
CNN VALUES YOUR FEEDBACK 1. How relevant is this ad to you? 2. Did you encounter any technical issues? Video player was slow to load content Video content never loaded Ad froze or did not finish loading Video content did not start after ad Audio on ad was too loud Other issues Ad never loaded Ad prevented/slowed the page from loading Content moved around while ad loaded Ad was repetitive to ads I've seen previously Other issues Cancel Submit Thank You! Your effort and contribution in providing this feedback is much appreciated. Close Ad Feedback Close icon Destinations Food & Drink News Stay Video More Destinations Food & Drink News Stay Video Watch Listen Live TV Subscribe Sign in My Account * Settings * Topics You Follow * Sign Out Your CNN account Sign in to your CNN account -------------------------------------------------------------------------------- Sign in My Account * Settings * Topics You Follow * Sign Out Your CNN account Sign in to your CNN account -------------------------------------------------------------------------------- Live TV Listen Watch -------------------------------------------------------------------------------- Edition US International Arabic Español Edition * US * International * Arabic * Español -------------------------------------------------------------------------------- Destinations Food & Drink News Stay Video Follow CNN Travel * * * -------------------------------------------------------------------------------- * US * Crime + Justice * World * Africa * Americas * Asia * Australia * China * Europe * India * Middle East * United Kingdom * Politics * SCOTUS * Congress * Facts First * 2024 Elections * Business * Tech * Media * Calculators * Videos * Markets * Pre-markets * After-Hours * Fear & Greed * Investing * Markets Now * Nightcap * Health * Life, But Better * Fitness * Food * Sleep * Mindfulness * Relationships * Entertainment * Movies * Television * Celebrity * Tech * Innovate * Foreseeable Future * Mission: Ahead * Work Transformed * Innovative Cities * Style * Arts * Design * Fashion * Architecture * Luxury * Beauty * Video * Travel * Destinations * Food & Drink * Stay * Videos * Sports * Pro Football * College Football * Basketball * Baseball * Soccer * Olympics * Hockey * Science * Space * Life * Unearthed * Climate * Solutions * Weather * Weather * Video * Climate * Ukraine-Russia War * Israel-Hamas War * Watch * Live TV * CNN Headlines * CNN Shorts * Shows A-Z * CNN10 * CNN Max * CNN TV Schedules * FlashDocs * Listen * CNN 5 Things * Chasing Life with Dr. Sanjay Gupta * The Assignment with Audie Cornish * One Thing * Tug of War * CNN Political Briefing * The Axe Files * All There Is with Anderson Cooper * All CNN Audio podcasts * CNN Underscored * Electronics * Fashion * Beauty * Health & Fitness * Home * Reviews * Deals * Gifts * Travel * Outdoors * Pets * Games * CNN Crossword * Jumble Crossword * Photo Shuffle * Sudoblock * Sudoku * 5 Things Quiz * About CNN * Subscribe * Photos * Investigations * CNN Profiles * CNN Leadership * CNN Newsletters * Work for CNN Destination Saudi Arabia Ad Feedback DIRIYAH: THE LATEST ‘GIGA PROJECT’ AIMING TO TRANSFORM SAUDI ARABIA Nicola Chilton, CNN 5 minute read Updated 6:30 AM EST, Wed February 22, 2023 Link Copied! Outdoor activities: Six parks will span 2.6 square kilometers, filled with tens of thousands of trees and traversed by trails and pathways for walking, cycling and horseback riding. Courtesy Diriyah Company Exploring the past: The heritage sites of At-Turaif are being brought to life for visitors by a team of 30 enthusiastic young Saudi guides who lead them through galleries that chart Diriyah's history. Courtesy Diriyah Company Giga project: A massive multi-billion dollar "giga project" is set to transform Diriyah, considered the birthplace of Saudi Arabia. Courtesy Diriyah Company Origin story: Diriyah is the ancestral seat of the Al Saud dynasty and home to the UNESCO World Heritage Site of At-Turaif, the site of the First Saudi State, established in 1727. Courtesy Diriyah Company Complex plan: The development of Diriyah is a $63.2 billion project which, according to Jerry Inzerillo, group CEO of the Diriyah Gate Development Authority, is "one of the largest and most complex in the world." Courtesy Diriyah Company Phase one: The first phases of the development opened at the end of 2022, including the At-Turaif World Heritage Site with new galleries and museums that chart the history of Diriyah, along with remnants of city walls, royal palaces and mosques. Courtesy Diriyah Company Big attraction: It's hoped up to 27 million visitors will be attracted to the Diriyah site in coming years. Courtesy Diriyah Company Place to stay: Some 38 new hotels and resorts will be opening in Diriyah, including properties by big-name brands such as Ritz-Carlton, Park Hyatt and Raffles. Courtesy Diriyah Company Souqs and bazaars: Attractions will include six museums, 26 cultural landmarks, more than 400 luxury and lifestyle outlets, and over 100 souqs and bazaars. Courtesy Diriyah Company Outdoor activities: Six parks will span 2.6 square kilometers, filled with tens of thousands of trees and traversed by trails and pathways for walking, cycling and horseback riding. Courtesy Diriyah Company Exploring the past: The heritage sites of At-Turaif are being brought to life for visitors by a team of 30 enthusiastic young Saudi guides who lead them through galleries that chart Diriyah's history. Courtesy Diriyah Company Giga project: A massive multi-billion dollar "giga project" is set to transform Diriyah, considered the birthplace of Saudi Arabia. Courtesy Diriyah Company Origin story: Diriyah is the ancestral seat of the Al Saud dynasty and home to the UNESCO World Heritage Site of At-Turaif, the site of the First Saudi State, established in 1727. Courtesy Diriyah Company THE $63B PLAN TO DEVELOP THE BIRTHPLACE OF SAUDI ARABIA 1 of 9 Prev Next Editor’s Note: This CNN Travel series is, or was, sponsored by the country it highlights. CNN retains full editorial control over subject matter, reporting and frequency of the articles and videos within the sponsorship, in compliance with our policy. CNN — The Kingdom of Saudi Arabia may have only just started out on its tourism journey, but it’s going big. Bigger than big. So big, in fact, that the country is focusing its efforts on what it’s calling “giga-projects,” developments that form a key part of the Kingdom’s Vision 2030 plan to create new economic ecosystems and drive diversification. Ad Feedback Saudi Arabia aims to attract 100 million visitors a year before 2030, no small goal considering that the country only welcomed its first eVisa-carrying tourists in 2019. Ad Feedback Futuristic and sometimes contentious new destinations, such as NEOM, with its 170-kilometer-long car-free mirrored city The Line and winter sports resort of Trojena, are springing up across the Kingdom to draw these visitors, alongside other projects that focus on the nation’s ancient history, such as the Nabataean tombs in AlUla and the oasis towns of Khaybar and Tayma. On the edge of the Saudi capital, Riyadh, is another giga-project that aims to attract 27 million of those annual visitors to a 14-square-kilometer site filled with historical and cultural attractions. Considered to be the birthplace of the nation, Diriyah is the ancestral seat of the Al Saud dynasty and home to the UNESCO World Heritage Site of At-Turaif, the site of the First Saudi State, established in 1727. Diriyah has huge significance for modern Saudi Arabia, both historically and culturally. And as a key giga-project in the Kingdom’s Vision 2030 plan, there’s pressure to get it right. MULTI-BILLION DOLLAR PRICE TAG It's hoped 27 million visitors a year will come to Diriyah. Courtesy Diriyah Company Jerry Inzerillo, group CEO of the Diriyah Gate Development Authority, has been tasked with doing just that. A five-decade hospitality veteran, he’s leading a team that aims to develop Diriyah as a flagship project of Vision 2030, providing “unparalleled cultural experiences for visitors and driving economic growth for the Kingdom.” “We are committed to preserving and promoting the history and culture of the city, and we look forward to welcoming visitors from all over the world to bear witness to its beauty and be a part of the legacy it represents,” he says. Destination-building doesn’t come cheap. Diriyah is a $63.2 billion project which, according to Inzerillo, is “one of the largest and most complex in the world.” Future or fantasy? Designs unveiled for one-building city stretching 106 miles in Saudi Arabia But what is there for visitors to do once they get there? The first phases of the master plan opened at the end of 2022, including the At-Turaif World Heritage Site with new galleries and museums that chart the history of Diriyah, along with remnants of city walls, royal palaces and mosques. Directly opposite is Bujairi Terrace, a collection of dining venues built in the region’s traditional Najdi mud-brick architectural style, including local concepts serving high-end Saudi cuisine as well as international restaurants such as Angelina, COVA and Sarabeth’s. But the plans for Diriyah go far beyond a few restaurants and museums. “We have a rolling masterplan that adapts to ensure we stay on track, and we will be launching new assets every year until 2030,” says Inzerillo. “Our goal is to deliver a world-class cultural hub in the heart of the nation.” MUSIC AND LIGHTS Diriyah has huge historical significance for Saudi Arabia. Courtesy Diriyah Company Some 38 new hotels and resorts will be opening in Diriyah, including properties by big-name brands such as Ritz-Carlton, Park Hyatt and Raffles, alongside six museums, 26 cultural attractions, more than 400 luxury and lifestyle outlets, and over 100 souqs and bazaars. Six parks will span 2.6 square kilometers, filled with tens of thousands of trees and traversed by trails and pathways for walking, cycling and horseback riding. Events will also be a major focus for the destination, and there’s already a busy program underway. The 2022 edition of the Diriyah Season kicked off in October and ran until February 22, 2023, featuring high-energy fixtures like January’s Diriyah Formula E race and concerts by John Legend, French Montana and Martin Garrix. Diriyah’s palm groves are currently being transformed with immersive light installations by international and Saudi artists, including Masamichi Shimada and Balqis AlRashed, as part of Diriyah Nights, with Arabic music concerts, pop-up restaurants and shisha lounges drawing the capital’s residents. What it's like to visit Saudi Arabia now The Diriyah Urban Festival took place from February 10-11 and 15-18, featuring parkour, skateboarding, breakdancing and the 2023 BMX Freestyle World Cup. Diriyah is on track to change the face of Riyadh as a whole. Not only will it give tourists more reasons to visit, but the new infrastructure being introduced – smart city strategies, pedestrianized areas, greater use of public transport, and a new metro connection – will feel like a breath of fresh air compared to Riyadh’s notoriously busy traffic. About 100,000 people are expected to make the new residential areas of Diriyah home. The heritage sites of At-Turaif are being brought to life for visitors by a team of 30 enthusiastic young Saudi guides who lead them through galleries that chart Diriyah’s history, as well as delving into subjects like equestrianism, traditional architecture, currency and trade. Visitors may even find themselves exploring the site in the company of royalty. One of the guides is 30-year-old Princess Al-Jawhara Abdulmohsin Al-Saud, a member of the Al-Saud family whose ancestral homeland this is. HIGH HOPES The project to develop Diriyah has a $63.2 billion price tag. Courtesy Diriyah Company The princess told CNN it was a visit to At-Turaif with her family that made her decide to take up a role in the country’s burgeoning tourism industry. As part of the At-Turaif experience team, she guides visitors through exhibitions that focus on the first imams who played pivotal roles in shaping modern Saudi Arabia. “I knew that I wanted to be a part of preserving and sharing this cultural treasure,” she said via email. “I applied to the Diriyah Company and was thrilled to be given the opportunity to play a role in helping to bring At-Turaif’s history to life for visitors from around the world.” New subterranean resort to be built below the Al-Ula desert in Saudi Arabia With her family heritage, the role has even more significance for her. “As a member of the House of Saud, guiding visitors around Diriyah is a truly meaningful and humbling experience. It is my privilege to bring their stories to life for all to appreciate and learn from.” Hopes are high that Diriyah will draw visitors as interested in the kingdom’s cultural heritage as in its ambitious futuristic developments. Inzerillo is confident that it will, believing that Diriyah offers as much to Saudis as it does to visitors, giving everyone an opportunity to understand the culture, history and traditions of Saudi Arabia. “For locals, it’s an opportunity to celebrate and reconnect with the rich history and culture they have inherited,” he says. “For visitors, it is a chance to immerse themselves in a unique and authentic cultural experience, to explore the UNESCO World Heritage Site of At-Turaif and to discover the traditional architecture and natural beauty of this city built from earth.” Paid Content Recommended by By Ad Feedback MORE FROM CNN The Dow just did something it hasn’t done since Jimmy Carter was ... Dec 17, 2024 Luigi Mangione indicted in New York for murder of ... Dec 18, 2024 The retreat from the world’s largest auto market has begun Dec 17, 2024 Ad Feedback NEWS & BUZZ The Dow just did something it hasn’t done since Jimmy Carter was ... Dec 17, 2024 The retreat from the world’s largest auto market has begun Dec 17, 2024 Judge rules Trump does not have presidential immunity ... Dec 17, 2024 Ad Feedback Paid Content * King Charles overrules Prince William - makes major decision regarding his disgraced little brother NEWS/OhMyMag.co.uk * We'll Tell You Your Christmas Tree Aesthetic In 20 Questions Give It Love * Why are seniors rushing to get these winter barefoot shoes Nature Journal By Ad Feedback Sign in My Account * Settings * Topics You Follow * Sign Out Your CNN account Sign in to your CNN account -------------------------------------------------------------------------------- Live TV Listen Watch -------------------------------------------------------------------------------- * US * Crime + Justice * World * Africa * Americas * Asia * Australia * China * Europe * India * Middle East * United Kingdom * Politics * SCOTUS * Congress * Facts First * 2024 Elections * Business * Tech * Media * Calculators * Videos * Markets * Pre-markets * After-Hours * Fear & Greed * Investing * Markets Now * Nightcap * Health * Life, But Better * Fitness * Food * Sleep * Mindfulness * Relationships * Entertainment * Movies * Television * Celebrity * Tech * Innovate * Foreseeable Future * Mission: Ahead * Work Transformed * Innovative Cities * Style * Arts * Design * Fashion * Architecture * Luxury * Beauty * Video * Travel * Destinations * Food & Drink * Stay * News * Videos * Sports * Pro Football * College Football * Basketball * Baseball * Soccer * Olympics * Hockey * Science * Space * Life * Unearthed * Climate * Solutions * Weather * Weather * Video * Climate * Ukraine-Russia War * Israel-Hamas War * Watch * Live TV * CNN Headlines * CNN Shorts * Shows A-Z * CNN10 * CNN Max * CNN TV Schedules * FlashDocs * Listen * CNN 5 Things * Chasing Life with Dr. Sanjay Gupta * The Assignment with Audie Cornish * One Thing * Tug of War * CNN Political Briefing * The Axe Files * All There Is with Anderson Cooper * All CNN Audio podcasts * CNN Underscored * Electronics * Fashion * Beauty * Health & Fitness * Home * Reviews * Deals * Gifts * Travel * Outdoors * Pets * Games * CNN Crossword * Jumble Crossword * Photo Shuffle * Sudoblock * Sudoku * 5 Things Quiz * About CNN * Subscribe * Photos * Investigations * CNN Profiles * CNN Leadership * CNN Newsletters * Work for CNN -------------------------------------------------------------------------------- Watch Listen Live TV Follow CNN Travel * * * Sign in My Account * Settings * Topics You Follow * Sign Out Your CNN account Sign in to your CNN account -------------------------------------------------------------------------------- Terms of Use Privacy Policy Cookies Verwalten+ Ad Choices Accessibility & CC About Subscribe Newsletters Transcripts Help Center © 2024 Cable News Network. A Warner Bros. Discovery Company. All Rights Reserved. CNN Sans ™ & © 2016 Cable News Network. OUR USE OF COOKIES AND OTHER TECHNOLOGIES We use cookies on our website to improve your browsing experience. We, our affiliates, and our 53 partners store and access personal information on your device such as browsing data to gain insight into how the site is being used. You can control your cookie preferences at any time by clicking on the 'Manage Preferences' button. WE AND OUR PARTNERS PROCESS DATA TO PROVIDE: Store and/or access information on a device. Use limited data to select advertising. Use profiles to select personalised advertising. Create profiles for personalised advertising. Use profiles to select personalised content. Create profiles to personalise content. Measure advertising performance. Measure content performance. Understand audiences through statistics or combinations of data from different sources. Develop and improve services. List of Partners (vendors) Accept All Necessary Cookies Only Show Purposes ABOUT YOUR PRIVACY We process your data to deliver content or advertisements and measure the delivery of such content or advertisements to extract insights about our website. We share this information with our partners on the basis of consent. You may exercise your right to consent, based on a specific purpose below or at a partner level in the link under each purpose. These choices will be signaled to our vendors participating in the Transparency and Consent Framework. More information Allow All MANAGE CONSENT PREFERENCES STORE AND/OR ACCESS INFORMATION ON A DEVICE 46 PARTNERS CAN USE THIS PURPOSE Store and/or access information on a device Cookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here. List of IAB Vendors | View Illustrations USE LIMITED DATA TO SELECT ADVERTISING 37 PARTNERS CAN USE THIS PURPOSE Use limited data to select advertising Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you). List of IAB Vendors | View Illustrations USE PROFILES TO SELECT PERSONALISED ADVERTISING 33 PARTNERS CAN USE THIS PURPOSE Use profiles to select personalised advertising Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects. List of IAB Vendors | View Illustrations CREATE PROFILES FOR PERSONALISED ADVERTISING 33 PARTNERS CAN USE THIS PURPOSE Create profiles for personalised advertising Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities. List of IAB Vendors | View Illustrations USE PROFILES TO SELECT PERSONALISED CONTENT 7 PARTNERS CAN USE THIS PURPOSE Use profiles to select personalised content Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests. List of IAB Vendors | View Illustrations CREATE PROFILES TO PERSONALISE CONTENT 9 PARTNERS CAN USE THIS PURPOSE Create profiles to personalise content Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests. List of IAB Vendors | View Illustrations MEASURE ADVERTISING PERFORMANCE 38 PARTNERS CAN USE THIS PURPOSE Measure advertising performance Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns. List of IAB Vendors | View Illustrations MEASURE CONTENT PERFORMANCE 15 PARTNERS CAN USE THIS PURPOSE Measure content performance Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you. List of IAB Vendors | View Illustrations UNDERSTAND AUDIENCES THROUGH STATISTICS OR COMBINATIONS OF DATA FROM DIFFERENT SOURCES 22 PARTNERS CAN USE THIS PURPOSE Understand audiences through statistics or combinations of data from different sources Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents). List of IAB Vendors | View Illustrations DEVELOP AND IMPROVE SERVICES 36 PARTNERS CAN USE THIS PURPOSE Develop and improve services Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers. List of IAB Vendors | View Illustrations ENSURE SECURITY, PREVENT AND DETECT FRAUD, AND FIX ERRORS 47 PARTNERS CAN USE THIS SPECIAL PURPOSE Always Active Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them. List of IAB Vendors | View Illustrations DELIVER AND PRESENT ADVERTISING AND CONTENT 39 PARTNERS CAN USE THIS SPECIAL PURPOSE Always Active Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device. List of IAB Vendors | View Illustrations SAVE AND COMMUNICATE PRIVACY CHOICES 25 PARTNERS CAN USE THIS SPECIAL PURPOSE Always Active The choices you make regarding the purposes and entities listed in this notice are saved and made available to those entities in the form of digital signals (such as a string of characters). This is necessary in order to enable both this service and those entities to respect such choices. List of IAB Vendors | View Illustrations MATCH AND COMBINE DATA FROM OTHER DATA SOURCES 30 PARTNERS CAN USE THIS FEATURE Always Active Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice. List of IAB Vendors LINK DIFFERENT DEVICES 27 PARTNERS CAN USE THIS FEATURE Always Active In support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices). List of IAB Vendors IDENTIFY DEVICES BASED ON INFORMATION TRANSMITTED AUTOMATICALLY 34 PARTNERS CAN USE THIS FEATURE Always Active Your device might be distinguished from other devices based on information it automatically sends when accessing the Internet (for instance, the IP address of your Internet connection or the type of browser you are using) in support of the purposes exposed in this notice. List of IAB Vendors STRICTLY NECESSARY COOKIES Always Active These cookies are necessary for the website to function and cannot be switched off in our systems. You can set your browser to block or alert you about these cookies, but some parts of the site will not work. Back Button COOKIE LIST Search Icon Filter Icon Clear checkbox label label Apply Cancel Consent Leg.Interest checkbox label label checkbox label label checkbox label label Necessary Cookies Only Save Preferences