www.creatorhandbook.net Open in urlscan Pro
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Form analysis
5 forms found in the DOM

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Home News X shifts creator payments to focus on engagement, not ads
 * News


X SHIFTS CREATOR PAYMENTS TO FOCUS ON ENGAGEMENT, NOT ADS

By
Gen Salinas
-
October 10, 2024

X, formerly known as Twitter, is making a change to how some creators earn money
on the platform. Starting November 8, 2024, creators will be paid based on
engagement from Premium users instead of ad revenue.


A NEW PAYMENT MODEL FOR CREATORS

Before, creators were compensated based on how many verified users saw ads in
the replies to their posts. Now, X is moving towards rewarding creators for the
engagement their content receives from X Premium users. As X explained, “The
more Premium subscriptions overall, the more revenue you can earn.”

This new system is part of X’s push to increase Premium subscriptions and reduce
dependence on ad revenue, which has been declining due to advertiser boycotts
and other issues. With ad revenue falling by almost 40%, the company hopes that
this engagement-based payment model will encourage more users to subscribe to X
Premium.



> Creators! We’re excited to unveil our biggest update to Creator Revenue
> Sharing yet.
> 
> Payouts are increasing and you'll now be paid based on engagement with your
> content from Premium users – not ads in replies.
> 
> Here’s what’s changing:
> 
> — X (@X) October 9, 2024


CONCERNS ON THIS NEW SYSTEM

Some are concerned about the type of content this new system may encourage.
Similar systems on other platforms have led to the rise of “rage bait” content
designed to provoke strong reactions and drive engagement. As more creators
focus on generating replies and discussions, it’s likely that controversial and
provocative posts will become more common on X.

This shift may also affect the overall culture of X. With monetization no longer
tied to ads; creators could feel freer to post content that was previously
restricted, such as violent or explicit material. Previously, certain types of
content, like pornography or hate speech, were either not monetized or had
limited monetization options.

While X believes this move will result in higher payouts for creators, only time
will tell if this new approach will bring the platform closer to its goals of
increasing revenue and user engagement.



 

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 * X

Previous articleTwitch releases new dress code for VTubers

Next articleAdobe’s new tool protects creators from AI misuse
Gen Salinas
Gen Salinas is an academic research assistant and a professional freelance
writer.




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