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Why Publift?How It Works
Built For
AdSense & GAM Publishers
Graduate from AdSense

Independent Publishers
Access more demand partners

App Publishers
Boost your in-app ad revenue
Case Studies
Learn
FAQs
Answers to your burning questions

AdTeach
Learn the essentials

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Resources & industry news

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See ad formats you can choose from

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A simplified ad tech dictionary
About
About Publift
Get to know our team and story

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Publift's guiding principles

Careers
Join our family of Publifters!

Contact Us
We're always up for a chat
Log InLet's Talk!




GROW YOUR BUSINESS, KEEP YOUR USERS HAPPY

We care about your users as much as we care about growing your ad revenue,
because when you grow, we grow.

calculate your potentialWhy Publift?



“WE’RE OBSESSIVE ABOUT GROWING OUR PUBLISHERS’ BUSINESSES. BOOK A CALL AND I’LL
SHOW YOU HOW RELENTLESS WE ARE IN DRIVING REVENUE FOR OUR CUSTOMERS.”


COLM DOLAN, PUBLIFT CEO

Get access to
25+
premium ad partners
Our clients see an average
55%
ad revenue uplift
We've partnered with
250+
publishers & app developers around the world


SUCCESS STORIES

OZBARGAIN

40% growth in annual revenue, with a 68% total increase in true CPM.

WORDSOLVER

WordSolver’s ad revenue doubled with a 216% uplift.

BEACH GRIT

110% net revenue increase, 54% bounce rate decrease.


BUILT FOR

 * AdSense & GAM Publishers
 * Independent Publishers
 * App Publishers

How it works
“The site has experienced an astonishing increase in revenue in the last year
and this has been entirely due to my involvement with Publift.”

Rob Shearling, CEO & Founder


WE CAN HELP YOU

 * Monetize your website or app
 * Grow your business and keep your users happy
 * Serve quality ads and maintain UX

WHy Publift?
“Publift are always thinking about how we can evolve and how we can grow and
adapt to the needs of the website in a given time.”

Matthew Cox, Manager, Tuts+



WHAT MAKES US DIFFERENT?

NO LOCK-IN CONTRACT

You're free to leave if you ever need to.

CUSTOMER SUPPORT IS OUR PRIORITY

If you need help, we'll be there within 24 hours.

GET PAID ON TIME, EVERYTIME

Rest assured that you'll be paid on time every month.

KEEP YOUR USERS HAPPY

We only serve with high quality ads with minimal impact to your UX.

GET YOUR TAGS WITHIN 5 DAYS

We’ll get you up and running ASAP.

IN IT FOR THE LONG RUN

We’re not into quick wins. Build a meaningful and sustainable partnership.

With over 250 clients across 60 countries, you're in good company


PARTNER WITH A TRUSTED EXPERT.

Publift is a Google Certified Publishing Partner (GCPP), which means we're
trusted experts in ad technology, ad revenue growth, setup strategy and
optimization.

"They really understand the publishing business and have vast experience of the
advertising industry. They're on top of their game."

Aish Rangadorai
Partner Manager



PUBLIFT IN THE PRESS

IRISH FOUNDER OF SYDNEY-BASED ADTECH EYES EUROPE WITH NEW DUBLIN OFFICE
‍

Read more >

BEING A PUBLISHER CAN BE A LONELY EXISTENCE
‍



Read more >

WITH THE FEDS CIRCLING, GOOGLE IS STARTING TO PLAY NICE WITH SMALLER RIVALS
‍

Read more >

THIS TECH CEO IS ON A PERMANENT DIGITAL DETOX, AND THINKS YOU SHOULD BE TOO
‍

Read more >


GROW WITH US

Boost your ad revenue with our all-in-one solution. Grow your business with a
sustainable, long term partnership.
Calculate your potentialLet's Talk



PROGRAMMATIC ADVERTISING FAQS

Question 1


WHAT IS PROGRAMMATIC ADVERTISING?


↑

Programmatic advertising is the process of buying and selling digital
advertising space through automated technology. Before programmatic, the process
of buying and selling ads meant that you had to negotiate insertion orders, set
up, and report on campaigns manually.


Question 2


WHAT DOES A PROGRAMMATIC ADVERTISING TECHNOLOGY COMPANY DO?


↑

Programmatic ad tech companies provide access to the highly automated process of
buying or selling programmatic ad inventory. Apart from the technology, (which
is obviously a major plus), there are a lot of other advantages for working with
a programmatic ad tech provider. Ad tech is complex and it changes fast.

Working with a trusted partner provides a wealth of knowledge and expertise to
draw from, so you don’t need to focus on every aspect of the ecosystem or even
implement it. This can help you to avoid potential pitfalls, as well as giving
you the benefit of working with established partnerships and networks developed
to maximize your outcomes. Working with a programmatic ad tech company (like
Publift) also provides other benefits such as ad optimization, consolidated
reporting, brand safety, training and much more through our award-winning Fuse
platform.


Question 3


HOW DOES PROGRAMMATIC AD BUYING WORK?


↑

Programmatic media buying includes the use of DSPs, and DMPs.

DSPs, or 'demand-side platforms' facilitate the process of buying ad inventory
on the open market and provide the ability for a buyer to reach their target
audience with the integration of a DMP, or 'data management platform'.

The connects buyers to seller inventory via links to SSPs, or 'supply-side
platforms'. These two platforms talk to each other via APIs that create an
automated marketplace.


Question 4


IS PROGRAMMATIC ADVERTISING EFFECTIVE?


↑

Yes, when it’s done properly.

Programmatic advertising allows advertisers to find the most cost-efficient ad
impressions to reach the right audience for their brand or product. For
publishers, programmatic advertising campaigns offer a cost-effective way to
sell their valuable ad inventory automatically. On average, Publift clients see
a net uplift of 55% on their net revenue by integrating our Fuse programmatic
advertising platform on their sites.


Question 5


WHAT DOES PROGRAMMATIC ADVERTISING OFFER PUBLISHERS?


↑

Programmatic advertising allows publishers to increase revenue from their
website by filling as much of their available inventory as possible. Because
it’s flexible, publishers can sell inventory they haven’t already sold directly
to advertisers to monetize and maximize the return on their valuable content.


Question 6


WHY IS PUBLIFT THE LEADING GLOBAL PROGRAMMATIC ADVERTISING PLATFORM?


↑

Fuse is an award-winning programmatic advertising platform that publishers
around the world genuinely vouch for. Take a look at our case studies to hear
how Fuse has boosted revenue and profits for a host of publishers, or find why
Publift is the best programmatic advertising partner for your business. We're
continually expanding our programmatic advertising operations with a global
reach in mind.

Grow your business, keep your users happy


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