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Reposting Reels to Stories can slightly increase reach. Collab Posts perform
better when initiated by the account with a larger following. 


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TLDR MARKETING 2024-08-27

Have a test budget? Reach over 5 million tech professionals with an ad in TLDR
(Sponsor)

Rather than targeting the same tired audience on social media and seeing
incremental gains at best, why not reach a fresh audience? Reach software
developers, marketers, executives and other tech professionals reading TLDR
every day. TLDR offers 10 interest-based newsletters to help you get in front of
your target audience. Learn more about running your first campaign with us.

📱


NEWS & TRENDS

Nearly 40% of consumers return an online purchase ‘at least' once a month:
report (1 minute read)

87% of shoppers make at least half of their purchases online, while 39% of
consumers return an item purchased online at least once a month. 52% of
consumers say they have submitted a fake return at least once in their lifetime,
up from 36% last year. The majority of consumers are open to exchanges or store
credit instead of full refunds — if the returns process is easy. Research also
suggests that consumers choose where to shop based on a retailer's available
return options.

Google just backed a $250M deal with California to support journalism (5 minute
read)

California's journalism industry has lost 68% of its workforce since 2005,
prompting a $250 million deal with Google to support local newsrooms. The deal,
which circumvents legislative efforts to tax tech companies, has been met with
skepticism for its limited scope and the exclusion of other tech giants. Funds
from the deal will be allocated over 5 years, with a focus on supporting
underrepresented groups and AI innovation.

🚀


STRATEGIES & TACTICS

LinkedIn playbook (4 minute read)

It's ideal to post on LinkedIn 2-3 times per week, spending 15 minutes engaging
with replies before spending another 15 minutes interacting with other people's
posts. Vary your post formats, as using the same one repeatedly can reduce your
reach by 30%. Post new content between 10 am and noon, or when your followers
tend to be online. LinkedIn determines how valuable the post is and whether or
not to show it on other people's feeds during the first hour after you post.

Instagram Chief Shares Tips on How to Improve Content Performance (2 minute
read)

Reposting Reels to Stories can slightly increase reach. Collab Posts perform
better when initiated by the account with a larger following. Be mindful of
follower preferences to avoid annoying them with repetitive content. While these
strategies won't dramatically boost reach, they can refine content tactics.

🧑‍💻


RESOURCES & TOOLS

Google: Interview Warmup (Tool)

Google's Interview Warmup is an AI-powered training tool for practicing
interviews. It throws real questions based on your discipline (ie. e-commerce,
UX, data, and analytics), evaluates your audio answers, and sends back
recommendations on things like how you frame your qualifications.

Get Your Free Bing SEO Scan (2 minute read)

Bing Webmaster Tools are free and offer several helpful resources, including
site scans. Verify your site with Bing, and give it a day or two to collect
performance and optimization data. Go to the “Site Scan” section to start the
crawl. Once complete, the SEO report will provide “Errors,” “Warnings,” and
“Notices” for your website.

🎁


MISCELLANEOUS

Get Ahead of the White House's “Time Is Money” Mandate (3 minute read)

The “Time is Money” White House initiative takes aim at bad corporate customer
experience practices like customer service “doom loops” and problems with
chatbots. 70% of customers struggle to reach a live representative, while 68.5%
are dissatisfied with automated customer service, feeling trapped in systems
that don't resolve their issues. 1 in 4 customers cite poor follow-up and lack
of communication as key frustrations. Brands should invest in conversational
intelligence tools, enhance existing automated systems, integrate customer
interactions across channels, and close the loop with every customer that
reaches out.

Evergreen strategy and Reddit/AI (6 minute read)

Reddit's visibility in Google search results increased by 1,328% from July 2023
to April 2024, prompting publishers to rethink their audience strategies. While
Google's AI Overviews have declined in visibility, the emphasis on
user-generated content, particularly from forums like Reddit, challenges
traditional content approaches. Newsrooms are now experimenting with using
Reddit for content inspiration and audience engagement, acknowledging the
growing importance of experience-based content.

Accelerate Customer Time to Value with Customer Value Mapping (4 minute read)

Time to Value is a critical metric in Customer Value Mapping (CVM), which
reorients the customer journey to prioritize faster ROI. The CVM process begins
by identifying delays and disconnects in the current customer experience and
designing an improved "to-be" experience that eliminates these inefficiencies.
The outcome is a cohesive go-to-market roadmap that ensures alignment across
teams and quicker delivery of customer value.

⚡


QUICK LINKS

Marketing for the lulz (2 minute read)

Successful humorous marketing relies on trust, data-driven persuasion, and
making advertising more palatable.

How to trademark and protect your brand with Google Ads (2 minute read)

Submit your trademark to prevent competitors from using your brand in their ad
copy on Google Ads.

Ikea takes on Craigslist with classifieds site for its used furniture (2 minute
read)

Ikea's new platform, Ikea Preowned, allows customers to sell secondhand
furniture directly to each other.

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Thanks for reading,
Alison Koh, Maddi Salmon & Joao Kodama




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