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Submitted URL: http://links.email.bestwesternrewards.com/els/v2/Nvx8J3p_mgFm/QmRHSFFNckFoU0hpeDRZREdzaUxtRGs5UDdkam1sNnUxelh6T2xFYVJJWGh5ZXdyTjF6c25laHhN...
Effective URL: https://www.bestwestern.com/en_US/legal/privacy-policy.html?ssob=EMBWR0037G&iata=00172690&promoCode=emlrate&cid=EMBWR0037G:e...
Submission: On February 07 via api from US — Scanned from DE
Effective URL: https://www.bestwestern.com/en_US/legal/privacy-policy.html?ssob=EMBWR0037G&iata=00172690&promoCode=emlrate&cid=EMBWR0037G:e...
Submission: On February 07 via api from US — Scanned from DE
Form analysis 4 forms found in the DOM
<form role="form" id="check-res-by-confirmation-form" autocomplete="off" novalidate="novalidate">
<div class="panel-body">
<div class="hidden" id="chk-res-info-top-error-msg">
<div class="row">
<div class="col-xs-12 col-md-12 col-lg-10 col-lg-offset-1">
<div class="alert errorInfo">
<span class="defaultMessage"></span>
</div>
</div>
</div>
</div>
<div class="row">
<div class="col-xs-12 col-md-6 loginDirectiveContainer">
<div class="loginDirectiveText">Best Western Rewards® Members</div>
<div class="loginDirectiveLinkText"><a href="#" role="button" class="checkReservationsLoginLink" data-toggle="modal" data-target="#login-modal" id="login-directive-link">LOG-IN</a></div>
</div>
<div class="col-xs-12 col-md-6">
<div class="form-group">
<label for="check-res-first-name">First Name</label>
<input type="text" class="form-control" data-msg="Please enter First Name" id="check-res-first-name" name="check-res-first-name" required="" aria-required="true">
</div>
</div>
<div class="col-xs-12 col-md-6">
<div class="form-group">
<label for="check-res-last-name">LAST NAME</label>
<input type="text" class="form-control" data-msg="Please enter Last Name" id="check-res-last-name" name="check-res-last-name" required="" aria-required="true">
</div>
</div>
<div class="col-xs-12">
<div class="form-group">
<label for="check-res-confirmation">Confirmation Number</label>
<input type="text" class="form-control" data-msg="Please enter CONFIRMATION Number" id="check-res-confirmation" name="check-res-confirmation" required="" aria-required="true">
</div>
</div>
</div>
<div class="row checkByConfirmationFooter slideButtonContainer">
<div class="col-xs-12">
<button type="button" class="btn cmBtn cmBtnPrimary confirmationCheckButton" onclick="BestWestern.CheckReservations.checkReservation(event)">CHECK</button>
</div>
</div>
</div>
</form><form class="form slideContent bwForm" id="language-form">
<fieldset class="form-group">
<div id="language-container">
<label class="control-label" for="language-dropdown">Language</label>
<select class="form-control" id="language-dropdown">
<option value="en_US">ENGLISH</option>
<option value="fr_FR">FRANҪAIS</option>
<option value="de_DE">DEUTSCH</option>
<option value="it_IT">ITALIANO</option>
<option value="es_ES">ESPAÑOL</option>
<option disabled="">──────────</option>
<option value="https://www.bestwestern.gr/sq/">shqip</option>
<option value="https://www.bestwestern.net.cn">繁體中文 </option>
<option value="https://www.bestwestern.dk">dansk</option>
<option value="https://www.bestwestern.nl/nl_NL.html">Nederlands </option>
<option value="https://www.bestwestern.fi">suomi</option>
<option value="https://www.bestwestern.be">Nederlands (BE)</option>
<option value="https://bestwestern.gr/">Ελληνικά</option>
<option value="https://www.bestwesternindonesia.com/">Bahasa Indonesia </option>
<option value="https://www.bestwestern.jp">日本語</option>
<option value="https://www.bestwestern.co.kr">한국어 </option>
<option value="https://www.bestwestern.no">Norsk</option>
<option value="https://www.bestwestern.pl">polski</option>
<option value="https://www.bestwestern.com.br/pt_BR.html">Português (BR)</option>
<option value="https://www.bestwestern.pt">Português </option>
<option value="https://www.bestwestern.ru">русский</option>
<option value="https://www.bestwestern.se">svenska</option>
<option value="https://www.bestwestern.co.th">ไทย (ภาษาไทย)</option>
<option value="https://www.bestwestern.com.tr">Türkçe</option>
<option value="https://www.bestwesternvietnam.com">Tiếng Việt</option>
<option value="https://www.bestwestern.gr/ro">Romanian</option>
</select>
</div>
<div class="languageFormButtonContainer slideButtonContainer" id="language-form-button">
<button type="button" id="btn-language-submit" class="btn btn-primary" onclick="BestWestern.LanguageDropdown.switchLanguage()">Switch</button>
</div>
</fieldset>
</form><form role="form" id="check-res-by-confirmation-form" autocomplete="off">
<div class="panel-body">
<div class="hidden" id="chk-res-info-top-error-msg">
<div class="row">
<div class="col-xs-12 col-md-12 col-lg-10 col-lg-offset-1">
<div class="alert errorInfo">
<span class="defaultMessage"></span>
</div>
</div>
</div>
</div>
<div class="row">
<div class="col-xs-12 col-md-12 loginDirectiveContainer">
<div class="loginDirectiveText">Best Western Rewards® Members</div>
<div class="loginDirectiveLinkText"><a href="#" class="checkReservationsLoginLink" id="login-directive-link">LOG-IN</a></div>
</div>
<div class="col-xs-12 col-md-12">
<div class="form-group">
<label for="check-res-first-name">First Name</label>
<input type="text" class="form-control" data-msg="Please enter First Name" id="check-res-first-name" name="check-res-first-name" required="">
</div>
</div>
<div class="col-xs-12 col-md-12">
<div class="form-group">
<label for="check-res-last-name">LAST NAME</label>
<input type="text" class="form-control" data-msg="Please enter Last Name" id="check-res-last-name" name="check-res-last-name" required="">
</div>
</div>
<div class="col-xs-12 col-md-12">
<div class="form-group">
<label for="check-res-confirmation">Confirmation Number</label>
<input type="text" class="form-control" data-msg="Please enter CONFIRMATION Number" id="check-res-confirmation" name="check-res-confirmation" required="">
</div>
</div>
</div>
<div class="row checkByConfirmationFooter slideButtonContainer">
<div class="col-xs-12 col-md-6">
<button type="button" class="btn cmBtn cmBtnPrimary confirmationCheckButton" onclick="BestWestern.ReservationsTab.checkReservation(event)">CHECK</button>
</div>
</div>
</div>
</form><form id="guest-login-form" class="bwForm" autocomplete="off" novalidate="novalidate">
<div class="modal-dialog">
<div class="modal-content">
<div class="loginHeader modal-header">
<button type="button" class="close" data-dismiss="modal" aria-label="Close">
<span aria-hidden="true">×</span>
</button>
<h4 class="modal-title">Account Log-In</h4>
</div>
<div class="modal-body">
<div class="container-fluid">
<div class="row">
<div class="hidden" id="lockout-error-message">
<div class="row">
<div class="col-xs-12 col-md-12">
<div class="alert errorInfo">
<span class="defaultMessage">Currently only registered members are allowed</span>
</div>
</div>
</div>
</div>
<div class="hidden" id="credentials-failed-error-msg">
<div class="alert errorInfo">
<span class="defaultMessage">Your username or password is incorrect. Please re-type the username and password</span>
</div>
</div>
<div class="formInput" id="login-credentials-container">
<div class="form-group">
<label for="guest-user-id-1">User Name</label>
<input type="text" class="form-control" placeholder="Email or Member #" data-msg="Email or Member #" name="guest-user-id-1" id="guest-user-id-1" autocomplete="off" required="" aria-required="true">
</div>
<div class="form-group">
<label for="guest-password-1">Password</label>
<input type="password" class="form-control" placeholder="Password" data-msg="Password" id="guest-password-1" autocomplete="off" required="" aria-required="true">
</div>
<div class="loginLinksContainer">
<div>
<a id="create-account-link" href="/en_US/rewards/join.html">Create Account</a>
</div>
<div>
<a id="password-help-link" href="#" data-url="/content/best-western/en_US/popup/passwordhelp.popups.html">Password Help</a>
</div>
</div>
</div>
<div class="verifyUserIDContainer hidden" id="verify-user-id-container">
<div><span class="readOnlyLabel">User Name:</span><span id="verify-user-id">abc@abc.com</span></div>
<div><a href="#" id="not-you">Not you? Click here to log-in with a different user name.</a></div>
<div> Your security is important to us. Please verify your user name is correct before continuing.</div>
</div>
<div id="remember-me-checkbox-container" class="checkboxContainer hidden" role="group" aria-labelledby="remember-me-label-1">
<div class="form-group">
<div class="svgCheckbox">
<input type="checkbox" id="remember-me-checkbox-1" tabindex="0">
<label for="remember-me-checkbox-1" id="remember-me-label-1">
<span></span>
<span>Remember Me</span>
</label>
<div tabindex="0" class="btn btnPopover" data-toggle="popover" data-placement="top" data-trigger="focus" title="" data-content="Choose this option to log-in faster. Only select from your personal devices."
data-original-title="What's This?"></div>
</div>
</div>
</div>
<!--/* captcha errors /*-->
<div class="hidden" id="recaptcha-error-msg">
<div class="row">
<div class="col-xs-12 col-md-12">
<div class="alert errorInfo">
<span class="defaultMessage">The captcha is required and can't be empty.</span>
</div>
</div>
</div>
</div>
<div class="hidden" id="recaptcha-validation-error-msg">
<div class="row">
<div class="col-xs-12 col-md-12">
<div class="alert errorInfo">
<span class="defaultMessage">Please re-enter captcha</span>
</div>
</div>
</div>
</div>
<!--/* GeeTest errors /*-->
<div class="hidden" id="gt-error-msg">
<div class="row">
<div class="col-xs-12 col-md-12">
<div class="alert errorInfo">
<span class="defaultMessage">The gee test is required and can't be empty</span>
</div>
</div>
</div>
</div>
<div class="hidden" id="gt-validation-error-msg">
<div class="row">
<div class="col-xs-12 col-md-12">
<div class="alert errorInfo">
<span class="defaultMessage">Please re-enter information </span>
</div>
</div>
</div>
</div>
<div id="gt-policy-checkbox-container" class="svgCheckbox light hidden">
<input type="checkbox" id="policy-agree-login-china" name="policy-agree-login-china" tabindex="0">
<label for="policy-agree-login-china" id="policy-agree-label">
<span></span>
<span>I agree that information on my browser and device will be transferred to a third party</span>
</label>
</div>
<div id="recaptcha-container" class="recaptchaContainer hidden">
<span id="recaptcha-enabled" data-lang="en"></span>
<div class="row">
<div class="col-xs-12 recaptcha-container">
<div class="form-group">
<div id="recaptcha" data-sitekey="6LcwliQUAAAAACi1Kt2NFNzO7i6JHZIpEGNFfqqV" data-type="invisible"></div>
</div>
</div>
</div>
</div>
<div id="geeTest-container" class="geeTestContainer hidden" data-page="/content/best-western/en_US/legal/privacy-policy">
<div class="row">
<div class="col-xs-12">
<div class="form-group">
<div id="geetest-captcha"></div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
<div class="modal-footer">
<div class="container-fluid">
<div class="row">
<button id="login-button-modal-recaptcha" type="button" class="btn btn-primary btnLogin hidden" onclick="BestWestern.GuestLogin.loginBtnHandler(event,$('#guest-user-id-1').val() ,$('#guest-password-1').val(), $('#guest-login-form'))">Log
In</button>
</div>
<div class="row">
<button id="login-button-modal-recaptcha-first-time" type="button" class="btn btn-primary btnLogin"
onclick="BestWestern.GuestLogin.loginWithRiskAssesment(event,$('#guest-user-id-1').val() ,$('#guest-password-1').val(), $('#guest-login-form'))">Log In</button>
</div>
<div class="row">
<button id="gt-continue-modal" type="submit" class="hidden btn btn-primary btnLogin" onclick="BestWestern.GuestLogin.continueHandler(event)" disabled="">Log In</button>
</div>
<div class="row">
<button id="gt-login-modal" type="button" class="hidden btn btn-primary btnLogin">Log In</button>
</div>
</div>
</div>
</div>
</div>
</form>Text Content
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kitchen-kitchenette non-smoking pet-friendly view
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LOG-IN
My Account
My Account
My Reservations
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LOG-OUT
* Menu
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* Best Western Rewards
* Offers
* Customer Service
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* * Check Reservations
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CHECK RESERVATIONS
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* English
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Language ENGLISH FRANҪAIS DEUTSCH ITALIANO ESPAÑOL ────────── shqip 繁體中文
dansk Nederlands suomi Nederlands (BE) Ελληνικά Bahasa Indonesia 日本語 한국어
Norsk polski Português (BR) Português русский svenska ไทย (ภาษาไทย) Türkçe
Tiếng Việt Romanian
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1. Privacy Policy
Related
Terms of Use
Best Western Rewards® Terms & Conditions
SMS Messaging Terms of Use
PRIVACY POLICY
LAST UPDATED: February 2022
This policy describes how Best Western International, Inc. and its subsidiaries
including SureStay, Inc. (“BWI,” “we,” or “us”), collect, use, and share
personal information. Please note that Best Western® branded hotels and
properties (“Licensed Hotels”) are independently owned and operated and are not
owned, managed, or controlled by BWI. In addition, outside of the United States,
companies that are not owned by BWI are sometimes permitted to license the Best
Western® brands. Although these companies are referred to by BWI as “Affiliates”
they are not under our ownership or control. When you provide information to a
Licensed Hotel or to an Affiliate, those companies may have their own privacy
practices and policies.
You can select among various topics by clicking on the following options below:
Use and Processing of the Information We Collect
Sharing of Information
Choices
How We Protect Personal Information
How Long We Retain Information
Countries Used for Processing
Other Important Information
Contact Information
Use And Processing Of The Information We Collect
The following chart provides examples of the type of information that we collect
from you and how we use that information.
Context Types of Information Primary Purpose for Collection and Use of
Information Room Reservations We collect your contact information, payment
information, reservation information, and accommodation preferences. That
information is collected directly from you when you make a room reservation. In
a small number of cases we collect information about a guest’s health. For
example, a guest may voluntarily choose to provide information about a
disability as part of a request for an accommodation preference. We use your
information in order to perform our contractual obligations, fulfill your
requests for a reservation, and to take steps in anticipation of those
obligations. In some jurisdictions we also need your information to comply with
legal obligations to collect and maintain information about guests. We also have
a legitimate interest in analyzing trends and patterns among guests. In the rare
circumstances in which we collect information about a guest’s health, that
information is collected only for the purpose of accommodating a guest’s needs
and is used for no other purpose. Best Western Rewards® (“BWR”) BWR is Best
Western’s loyalty rewards program. We collect your contact information,
communication preferences, reservation history, redemption details, and partner
loyalty program elections. Information is collected when you register for BWR,
redeem reward points, make a hotel reservation, update your BWR account, or link
your BWR account to a partner loyalty program. We use your information in order
to perform our contractual obligations to you. For example, we use the
information to allow you to earn and redeem rewards, points, or credits in
connection with loyalty programs. We also have a legitimate interest in
marketing to you and analyzing trends and patterns among our rewards
members. Per your express election and consent, store payment-related
information for future reservations. View complete BWR program terms and
conditions. Best Western Travel Card® We collect your contact information and
payment information when you purchase a Best Western Travel Card We use your
information in order to perform our contractual obligations to you. We also have
a legitimate interest in marketing to you and analyzing trends and patterns
among our Best Western Travel Card holders. View the complete Best Western
Travel Card terms and conditions. Cookies and First Party Tracking We use
cookies and clear GIFs. “Cookies” are small pieces of information that a website
sends to a computer’s hard drive while a website is viewed. We have a legitimate
interest in making our website operate efficiently and analyzing trends and
patterns among our website visitors. Cookies and Third Party Tracking We
participate in behavior-based advertising. This means that a third party uses
technology (e.g., a cookie) to collect information about your use of our website
so that it can provide advertising about products and services tailored to your
interests on our website or on other websites. We base the use of third party
tracking, including behavioral advertising, on consent where required by law.
Email Interconnectivity If you receive email from us, we use certain tools to
capture data related to when you open our message, click on any links or banners
it contains, or make reservations. We have a legitimate interest in
understanding how you interact with reservation confirmations. We base other
email tracking on consent where required by law. Customer Care If you contact us
with an issue we will collect your name and e-mail address, as well as any other
content that you send to us in order to reply. We have a legitimate interest in
receiving and acting upon the information that you provide to us concerning
issues that you raise. Communications List When you opt-in or sign up to receive
communications, we collect your email address, postal address, or phone number
for text messaging.
We share information about our products and services or the products and
services of other companies, if you consent to receive that information. We also
have a legitimate interest in sharing information with you about our services
and those of our partners. Mobile Devices We collect information from your
mobile device such as unique identifying information broadcast from your device
when visiting our websites or applications We have a legitimate interest in
identifying unique visitors and in understanding how users interact with us on
their mobile devices. Partner Promotion We collect information that you provide
as part of co-branded promotions with other companies. For example, we collect
information if you apply for a Best Western co-branded credit card. We have a
legitimate interest in fulfilling our promotions. That interest includes sharing
your information with our partners to, among other things, determine your
eligibility for a promotion. Surveys When you participate in a survey we collect
information that you provide through the survey. We have a legitimate interest
in understanding your opinions and collecting information relevant to our
organization to improve our services. Sweepstakes, Promotions or Contests When
you participate in a sweepstakes, promotions, or a contest we collect
information about you that includes contact information to notify you if you are
selected. We have a legitimate interest in operating sweepstakes. In some
contexts we are also required by law to collect information about those that
enter into our sweepstakes, and we have a legitimate interest in complying with
those laws. Text Messages to Licensed Hotels Some Licensed Hotels may provide
guests with the ability to communicate by text message or through a
text-message-based automated platform concerning a guest’s hotel stay. Licensed
Hotels that provide guests with the ability to communicate by text message or
through a text-message-based automated platform concerning a guest’s hotel stay
request consent from the guest before communicating with guests about their
stays and responding to guest-initiated text communications. Guests can ask the
Licensed Hotel about its specific privacy practices. Website Interactions We use
technology to monitor how you interact with our website. This may include the
links you click on or information that you type into our online forms. We have
a legitimate interest in understanding how you interact with our website to
better improve it and to understand your preferences and interests in order to
select offerings that you might find most useful. Web Logs We collect
information, including your browser type, operating system, Internet Protocol
(IP) address (a number that is automatically assigned to a computer when the
Internet is used), domain name, click-activity, referring website, and/or a
date/time stamp for visitors. We have a legitimate interest in monitoring our
networks and the visitors to our websites. Among other things, it helps us
understand which of our services is the most popular. WiFi Access Although we do
not provide WiFi networks at Licensed Hotels, we do provide access to WiFi at
BWI offices (e.g., our headquarters). We collect information about individuals
that access those WiFi networks. We have a legitimate interest in providing
WiFi networks and in collecting information for fraud and security purposes.
Employment Candidates If you apply to work for us we collect information
necessary to evaluate your application. We use information about prospective
employees in connection with our legal obligations and our legitimate interest
in evaluating candidates. Employees If you are or were an employee of BWI we
collect information necessary to your employment. We use information about
current employees in connection with our employment obligations. In some
contexts, we are also required by law to collect information about our employees
and we have a legitimate interest in complying with those laws. We also have a
legitimate interest in using employment information to have efficient staffing
and work force operations.
In addition to the information that we collect from you directly, we may also
receive information about you from other sources, including business partners,
BWR partners, Licensed Hotels, Affiliates, Travel Agents, Online Travel
Websites, or publicly available sources. For example, if you make a reservation
at one of our Licensed Hotels, that hotel transmits information to us as part of
our legitimate interest in, among other things, maintaining a global reservation
system and providing for customer service and support.
In addition to the purposes and uses described above, we use information in the
following ways:
* To conduct analytics.
* To identify you when you visit our websites or Licensed Hotels.
* To provide service to you and to improve our services and product offerings.
* To respond to inquiries related to support, employment opportunities, or
other requests.
* To send marketing and promotional materials, including information relating
to our products, services, sales, or promotions.
* To streamline the reservation or checkout process.
* For the safety and security of guests, staff, and other visitors.
Although the sections above describe our primary purpose in collecting your
information, in many situations we have more than one purpose. For example, if
you make a room reservation we collect your information so that we, or so that a
Licensed Hotel, can perform a contract with you, but we also collect your
information as we have a legitimate interest in maintaining your information
after your transaction is complete so that we can quickly and easily respond to
any questions about your stay. As a result, our collection and processing of
your information may be based upon our need to perform a contract, our
obligations under law, our legitimate interest in conducting our business,
and/or your consent.
Sharing Of Information
In addition to the specific situations discussed elsewhere in this policy, we
disclose information in the following situations:
1. Licensed Hotels and Affiliates. We share your information with the Licensed
Hotels that will be fulfilling a reservation. We also share your information
with Affiliates in the geographic area of a Licensed Hotel in which you have
stayed or you intend to stay. Depending upon the context, Licensed Hotels
and Affiliates use your information for a variety of purposes, including
preparing for your stay, providing you with accommodations, marketing, or
redeeming rewards points.
2. BWR Partners. We share information with independent companies that we have
partnered with or that are participants in our BWR program to allow you to
earn and redeem rewards, points, or credits in connection with your BWR
membership and in accordance with your chosen earning and spending
preferences. For example, you may decide to select a particular airline
partner through which you can earn BWR points. We also share information
with independent companies if you have selected that you would like to
receive promotions and marketing material from Best Western’s third
party-business partners.
3. Partner Marketing and Promotions. We share information with independent
companies if you have selected that you would like to receive promotions or
marketing material from Best Western’s third party-business partners. We
also offer contests, sweepstakes, or other promotions with third party
partners. If you decide to enter a contest, sweepstakes, or promotion that
is sponsored by a third party partner, the information that you provide will
be shared with us and with them. Their use of your information is not
governed by this privacy policy.
4. Travel Agents and Online Travel Websites. We share your information with
travel agents, and/or online travel websites that you use in order to
process your reservation request and to comply with any requirements or
needs of those entities.
5. Service Providers. We share your information with service providers. Among
other things, service providers help us to administer our databases,
websites, marketing, communications, and surveys; service providers provide
us with technical and logistical support; service providers process payments
on our behalf; and service providers assist in the fulfillment of
reservations and orders. We also share employee related information with
human resource and benefits related service providers.
6. Public. Some of our websites may provide the opportunity to post comments or
reviews in a public forum. If you decide to submit information on these
pages, that information may be publically available.
7. Other Disclosures without Your Consent. We may disclose information in
response to subpoenas, warrants, or court orders, or in connection with any
legal process, or to comply with relevant laws or for national security
requirements within the United States or the other jurisdictions in which we
operate. We may also share your information in order to establish or
exercise our rights, to defend against a legal claim, to investigate,
prevent, or take action regarding possible illegal activities, suspected
fraud, safety of person or property, or a violation of our policies, or to
comply with your request for the shipment of products to or the provision of
services by a third party intermediary. We also may share information with
our corporate affiliates (e.g., subsidiaries, joint ventures, or other
companies under common ownership or control). In addition, if another
company acquires or plans to acquire our company, business, or our assets,
we will also share information with that company, including at the
negotiation stage.
8. Other Disclosures with Your Consent. We may ask if you would like us to
share your information with other unaffiliated third parties who are not
described elsewhere in this policy.
Choices
You can make the following choices regarding your personal information:
1. Promotional Emails. You can stop receiving promotional emails by following
the unsubscribe instructions in e-mails that you receive. If you decide not
to receive promotional emails, we may still send you service related
communications.
2. Promotional Mailings. If at any time you do not want to receive offers
and/or circulars from us you can remove yourself from our mailing lists by
emailing us (our contact information is below) with "NO SNAIL MAIL" in the
subject line along with your name, address and zip code. Please note that
our mailings are prepared in advance of their being sent. Although we will
remove your name from our mailing list after receiving your request, you may
still receive mailings from us that had been initiated prior to your name
being removed.
3. Promotional Text Messages. If you receive a text message from us that
contains promotional information you can opt-out of receiving future text
messages by replying “STOP.”
4. Access to Your Personal Information. You can request access to your personal
information by completing and submitting a Request Form. If required by law,
upon request, we will grant you access to the personal information that we
have about you.
5. Changes to Your Personal Information. We rely on you to update and correct
your personal information. Most of our websites allow you to modify or
delete your account profile. Note that we may keep historical information in
our backup files as permitted by law. If our website does not permit you to
update or correct certain information you can request that your information
be changed by completing and submitting a Request Form. Although BWI will
attempt in good faith to respond to your request, we may not be able to
change your information in all circumstances. For example we may not be able
to change your information if doing so would impose an undue burden or
expense, or if it would require us to change information relating to another
person.
6. Deletion of Your Personal Information. You can request information about how
long we keep a specific type of information by contacting us at the address
described below. You can request that your information be deleted by
completing and submitting a Request Form. If required by law we will delete
your personal information after such a request is made. You should note that
there are some situations in which we may decline to delete your
information. For example, we may keep your personal information as needed to
comply with our legal obligations, resolve disputes, and/or enforce any of
our agreements.
7. Revoking Consent or Objecting to Processing. You can revoke consent to
processing (where such processing is based upon consent) or object to our
processing by completing and submitting a Request Form. If you revoke
consent or object to further processing we may no longer be able to provide
you services. In some cases, we may limit or deny your request if the law
permits or requires us to do so, or if we are unable to adequately verify
your identity.
8. Online Tracking. We do not currently recognize automated browser signals
regarding tracking mechanisms, which may include "Do Not Track"
instructions.
9. California Residents. California residents may be entitled to ask us for a
notice describing what categories of personal information (if any) we share
with third parties or affiliates for direct marketing. If you are a
California resident and would like a copy of such notice, please submit a
written request to us using the information in the “Contact Information”
section below.
If you do not want to submit a request through our online web portal request
form, please address written requests and questions about your rights to
privacy@bestwestern.com or call us at 1-800-528-1238. An authorized agent
submitting a request on behalf of an individual must submit a request through
our Request Form. If you are a current employee of BWI please submit any
requests relating to your personal information to the human resource department.
If you are a former employee of BWI please use the email address or telephone
number listed above.
Note that if you submit a request, we will, as required by law, require you to
prove your identity. We will verify your identity by comparing the information
you provide when submitting your request with the information in our database.
Depending on your request, we may ask for additional information such as the
email address you used to create your BWR account, the phone number you used to
book your room reservation, and your past stay history. We may also ask you to
provide a signed declaration confirming your identity.
In some circumstances, you may designate an authorized agent to submit requests
to exercise certain privacy rights on your behalf. In order to confirm that you
have indeed authorized an agent to make the request on your behalf, we will
require verification that you provided the authorized agent permission to make a
request on your behalf, including a copy of the signed permission you have given
to the authorized agent and verification of your own identity directly with us.
If you are an authorized agent submitting a request on behalf of an individual
you must submit a request through our Request Form and affirm that you are an
authorized representative of a California resident as defined by Section 17014
of Title 18 of the California Code of Regulations. After receiving your request,
we will contact you by e-mail with respect to the documentation and verification
we require for submitting a request on behalf of someone else.
How We Protect Personal Information
No method of transmission over the Internet or of electronic storage is fully
secure. While we use reasonable efforts to protect your personal information
from unauthorized access, use, or disclosure, we cannot guarantee the security
of your personal information. In the event that we are required by law to inform
you of any breach to your personal information we may notify you electronically,
in writing, or by telephone, if permitted to do so by law.
Some of our websites permit you to create an account. When you do you will be
prompted to create a password. You are responsible for maintaining the
confidentiality of your password, and you are responsible for any access to or
use of your account by someone else that has obtained your password, whether or
not such access or use has been authorized by you. You should notify us of any
unauthorized use of your password or account.
How Long We Retain Information
We retain your personal information for the period necessary to fulfill the
purposes outlined in this policy, unless a longer retention period is required
or permitted by law. For example, we retain BWR information for as long as an
individual remains a BWR member because BWR points do not expire and the
information is needed in order to allow the individual to redeem their rewards.
We retain information in our reservation system, in full or in summary form, for
three years following a guest’s departure in order to process your reservation,
provide post-reservation customer support, and provide invoicing and
recordkeeping. We typically retain information in our customer care complaint
system for three years after receipt, unless the information is needed for an
ongoing purpose such as to address an open issue.
Countries Used For Processing
BWI operates from the United States in accordance with the laws of the United
States. Individuals that provide information to BWI or visit BWI’s website
should be aware that the laws of the United States may differ from those of your
country of residence. For example, there may be situations in which we are
required to share your information with United States law enforcement personnel.
The following provides additional information for data received by BWI from
other countries or transmitted by BWI to other countries:
* Transmission of Information from the European Union. If BWI transmits your
information to a processor outside of the EEA, BWI will take steps to ensure
that the processor complies with the substantive principles of the GDPR. If
you would like more information concerning the protections applied for a
particular onward transfer you can contact us using the information below. If
you feel that BWI has mishandled your personal information, please contact
BWI using the contact information below with a written description of your
complaint. After receiving such written description, a representative from
BWI's Customer Care Department will contact you to set up a time and manner
to discuss your complaint. BWI is dedicated to addressing all legitimate
complaints about its treatment of your personal information and will make a
good faith effort to engage in communications to address such complaints.
BWI generally attempts to utilize the Standard Contractual Clauses approved
by the European Commission for the transfer of personal information from
Europe to countries that have not adopted similar data privacy laws. If
Standard Contractual Clauses have not been adopted, or have been found
insufficient, BWI transfers personal information outside of Europe based upon
the following:
* Reservations made with BWI. By booking a reservation, or providing your
information to BWI, you are transferring information directly to BWI in the
United States, which is a form of processing that you are choosing to
undergo, and you recognize that the United States may not offer the same
level of privacy protections as your home country.
* Reservations made with Affiliates. Transferring personal information from an
Affiliate in Europe to BWI in the United States (and onward to the location
of your reservation) is necessary for the conclusion or performance of your
contractual relationship with a Licensed Hotel.
* Transmission of Information to Other Countries. In addition to having your
information transferred to the United States where BWI is located, if you are
making a reservation at a Licensed Hotel in a foreign country your
information will be sent to that hotel, as well as to any Affiliate
associated with that hotel. In addition, we may send your information to a
vendor or partner in a foreign country for purposes of administering our BWR
program and marketing efforts.
Other Important Information
The following additional information relates to our privacy practices:
* Third Party Applications, Websites, and Social Media. We have no control over
the privacy practices of websites or applications that we do not own. Our
websites or our communications may also contain plug-ins and other features
that integrate third party social media platforms. If you interact with
these, the third parties who operate these platforms may be able to identify
you, determine how you use our website, and link and store this information
with your social media profile.
* Changes to This Privacy Policy. We may change our privacy policy and
practices over time. To the extent that our policy changes in a material way,
the policy that was in place at the time that you submitted personal
information to us will generally govern that information unless we receive
your consent to the new privacy policy. Our privacy policy includes an
“effective” and “last updated” date. The effective date refers to the date
that the current version took effect. The last updated date refers to the
date that the current version was last substantively modified.
* Accessibility. If you are visually impaired, you may access this notice
through your web browser’s audio readers.
* Information for California Residents. California Civil Code 1798.115(c),
1798.130(a)(5)(c), 1798.130(c), and 1798.140 indicate that organizations
should disclose whether certain categories of information are “sold” or
transferred for an organization’s “business purpose” as those terms are
defined under California law. You can find a list of the categories of
information that we share here. Please note that because this list is
comprehensive it may refer to types of information that we share about people
other than yourself. If you would like more information concerning the
categories of personal information (if any) we share with third parties or
affiliates for those parties to use for direct marketing please submit a
request to us using the information in the "Contact Information" section
below. We do not discriminate against California residents who exercise any
of their rights described in this Privacy Policy.
* California Notice of Financial Incentive. Guests may enroll in BWR to obtain
free hotel stays, promotions, and exclusive offers. When a guest signs up for
BWR, we ask for their contact information and communication preferences.
After a guest signs up we keep track of hotel stays, reservations, and point
redemptions. Because BWR involves the collection of personal information, it
might be interpreted as a “financial incentive” program under California law.
The value of your personal information is related to the value of the free or
discounted products, services, or hotel stays that you obtain when you redeem
points. This value is based on the expense related to providing those free or
discounted products, services, or hotel stays.
You may withdraw from participating in BWR at any time by calling 1(800)
894-4365. Visit the BWR Terms and Conditions page to view full program rules,
including how to join.
Contact Information
We will attempt to respond to any questions, comments, or complaints concerning
our privacy practices. Please feel free to contact us using the following
information.
Custserv@CS.Bestwestern.com
1-800-528-1238
Best Western International, Inc.
Customer Care Department
P.O. Box 10203
Phoenix, Arizona 85064
Attn: Customer Care
Best Western International, Inc.
Unit 7 Citylink Business Park
Old Nass Road
Dublin 12
Ireland
Attn: Legal Department
(BWI representative in the EU)
Please note that e-mail communications will not necessarily be secure;
accordingly you should not include Payment Information or Sensitive Information
in e-mail correspondence to us.
If you are not satisfied with our response, and are in the European Union, you
may have a right to lodge a complaint with your local supervisory authority.
LAST UPDATED: February 2022
EFFECTIVE: September 2021
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