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Home News Which emotion works best for YouTube thumbnails?
Image courtesy: Kapwing
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WHICH EMOTION WORKS BEST FOR YOUTUBE THUMBNAILS?

By
Gen Salinas
-
October 29, 2024

Thumbnail creation has become a precise art form for YouTube’s top creators.
Many follow the trend set by MrBeast, which uses expressive, face-centered
images to attract viewers. But which expressions get the most clicks? Is it
better to look happy, surprised or even scared in a thumbnail?


KAPWING’S STUDY

To answer these questions, video editing app Kapwing collaborated with NeoMam
Studios and analyzed some of YouTube’s biggest channels. Using AI, they grouped
thumbnails into seven emotions: happy, sad, surprised, calm, fearful, angry and
confused. The results revealed interesting patterns.


TOP CREATORS FAVOR POSITIVE THUMBNAILS

While MrBeast, PewDiePie and KSI feature a wide range of emotions, happiness is
the most popular reaction on their thumbnails. Mark Rober’s thumbnails almost
exclusively show happy or calm expressions, and Ludwig uses confusion, happiness
or fear. Meanwhile, 70% of SSSniperWolf’s thumbnails show surprise, which
contrasts with her usual content style.



In general, creators leaned towards positive emotions. “Surprise” and
“happiness” were the top two choices, each appearing in about 27% of the
analyzed thumbnails. Calm expressions came in third place, while sadness and
disgust were much less common. Some creators, like the Stokes Twins, even opted
to show fear, breaking away from the typical upbeat trend.


THUMBNAILS THAT CROSS BORDERS

Kapwing Co-Founder Eric Lu was surprised by the findings. “I originally thought
angry or sad previews would get the most clicks,” he said. “But the data shows
that successful YouTube creators prefer using happy or surprised faces. This
suggests viewers enjoy engaging with positive content, and hopefully, more
creators will follow suit.”

The study also shows how universal emotions in thumbnails can connect with
audiences around the world. Though each creator has a unique style, their facial
expressions make their videos accessible across cultures.


 * TAGS
 * youtube

Previous articleAdobe unveils new AI tools for Creative Cloud

Gen Salinas
Gen Salinas is an academic research assistant and a professional freelance
writer.




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