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Management & Leadership


HERE’S WHY YOUR COMPANY CULTURE MATTERS AND HOW YOU CAN PRIORITIZE IT

 * By Roth Staffing

 * January 11, 2024

 * 4 Min Read

 * 119
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Company culture continues to be at the heart of many discussions around employee
engagement, attraction, and retention for organizations of all sizes and in all
industries. According to Gallup, only two in 10 U.S. employees feel connected to
their company’s culture, and just 27% strongly agree that they believe in their
organization’s values.

Having a strong company culture is the key to long-term success for many
companies, but effectively building and evolving it in today’s rapidly changing
workplace is challenging for organizations of all sizes, across industries.  

Let’s take a closer look at why culture matters and what elements are most
important to employees when it comes to creating a truly remarkable workplace.


WHY CULTURE MATTERS  

Company culture is an important aspect that brings people together and gives
them a reason to feel motivated and happy at work. When a company has a strong
culture that employees believe in and want to uphold, you will find
professionals who take pride in their work and are extremely happy in their
workplace.  

“There is a correlation between employees who say they are ‘happy at work’ and
feel ‘valued by [their] company and those who say their organization has a
clearly articulated and lived culture.” (Deloitte) 

 * 94% of executives and 88% of employees believe a distinct corporate culture
   is important to business success  
 * 83% of executives and 84% of employees rank having engaged and motivated
   employees as the top factor that substantially contributes to a company’s
   success


COMPANY CULTURE PRIORITIES  

How can you proactively create and nurture a thriving company culture? Great
Place to Work offers these suggested areas of focus: 

 * Build trust by showing you genuinely care about employees  
   * Investment in employees’ well-being  
   * Commitment to diversity, equity, inclusion & belonging (DEIB)
     
 * Dedication to serving local communities  
   * Invest in talent development and performance management  
   * Engage and develop talent for business success and employee retention  
   * Foster meaningful relationships within the workplace, with opportunities
     for personal growth  
   * Genuine commitment to DEI initiatives 
   * Set goals and work toward real progress, getting employees involved

 * Embrace in-person and online work  
   * Approach return-to-office strategy with thoughtfulness and compassion  
   * Bridge virtual and in-person experiences and maintain a sense of connection
     and belonging  

 * Push back on polarization  
   * Focus on building meaningful connections between fellow employees as well
     as helping employees connect to the organization’s purpose and goals 

By dedicating time and effort to building your organization’s culture, along
with clear communication and persistence, you can be on your way to creating a
workplace where top talent wants to work and stay for the long term. 


7 TIPS TO PROMOTE A POSITIVE COMPANY CULTURE 

Does your company culture need a boost? Studies show it’s one of the most
important factors in attracting and retaining engaged employees. Here are some
helpful tips to consider when trying to improve your company culture. 


TIP #1: ACTIVELY DEFINE AND COMMUNICATE YOUR COMPANY CULTURE 

What does your organization stand for? If you can’t answer this, you probably
don’t have a robust company culture. Define what your organization’s purpose is
and the values on which it is founded. Communicate this through every channel,
from internal communication and meetings to social media presence to your hiring
process.  


TIP #2: ENCOURAGE MENTAL HEALTH AWARENESS 

You want your culture to focus on empowering your employees to take care of
themselves. An increase in stress and burnout has a detrimental effect on
employees’ mental and physical health which ultimately affects their
productivity, motivation and performance.  

Encouraging employees to take time off, take breaks when needed and prioritize
their personal lives is key to a happy workforce. Employees want to feel like
their companies care about them and that they can focus on themselves when they
need to, without employers reprimanding them. 


TIP #3: CONSIDER FLEXIBILITY WHEN POSSIBLE 

Allowing employees to have flexibility at work is another important way to
promote work-life balance and show professionals that they are valued. It is the
quality of work that they produce that is important and not just being seen at
their desks. Flexible schedules enable people to take care of issues such as
health appointments, family emergencies and other personal matters that may come
up.  

The benefit of this is that when the employee has taken care of personal
matters, they will be completely focused on their job and have good performance
with peace of mind. 


TIP #4: FOCUS ON RECOGNITION 

A company culture that prioritizes recognition will make employees feel valued
and appreciated. Employees want to know that their hard work is being
acknowledged. Shoutouts, thank you’s, small gifts and gestures are all ways to
make your employees feel like they are being noticed.

Additionally, recognition also lowers stress and helps professionals feel like
their contributions matter – increasing their overall satisfaction and happiness
at the company. 


TIP #5: PROMOTE TEAM BONDING 

Everyone wants to feel a sense of belonging at the place where they work. Having
team bonding sessions and informal meetups and gatherings (virtual or in-person)
is a great way for coworkers to get to know each other and interact socially.  

We spend so much time at work, so getting to know our team outside of it helps
us feel closer to the organization and improves morale.  


TIP #6: PROVIDE CAREER GROWTH OPPORTUNITIES 

Having a company culture that enables employees to focus on their career growth
is important. Professionals want to keep growing and want to be challenged
instead of feeling “stuck.” Through mentorship, training and learning
opportunities, you can offer opportunities that employees may be interested in
to further their careers at your company.  

Additionally, if a coworker seems to be interested in projects outside their
scope of responsibilities, it could be a good opportunity to let them explore
it. With new opportunities, employees will continue to stay engaged and
interested. 


TIP #7: GET FEEDBACK FOR IMPROVEMENT 

Last but not least, you want to get feedback to know what is working and what
can be improved. Conducting employee surveys and talking to your coworkers is a
great way to understand how company culture can be improved, how connected
people are to the culture, and what might be missing so that executives can do
better in the long run.  

Implementing these improvements will also show that the organization truly cares
about its employees and wants to build a better workplace where its employees
can thrive.

Looking to hire? From administrative, to finance & accounting, to technology and
legal staffing, discover how our recruiters can help with your staffing needs.

 * Tags Culture & Engagement, Management

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