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THE VELOCITY OF CONTENT SHARING IS ACCELERATING.

From research and industry news to workforce trends and legislative reform,
organizations rely on the reuse of published content to support collaboration
and drive innovation.

So not surprisingly, the rate of work-related content sharing has tripled since
2016.  Yet, 47% of professionals recently surveyed are either unaware of their
organization’s copyright policy or unsure of its details.

In partnership with Copyright Clearance Center, Inc. (CCC), analyst firm
Outsell, Inc., the voice of the data and information industry, completed the
2020 Information Seeking and Consumption Study to provide cumulative insights
about how copyrighted content is reused and shared in the workplace.

Here's what we learned:


HOW MUCH EMPLOYEES SHARE INFORMATION, HOW IT IS SOURCED, AND WHAT IT MEANS FOR
YOUR ORGANIZATION


16.5

instances of content sharing per week vs. 5.5 in 2016


9

minimum number of people with whom content is shared


49%

of content shared is externally sourced vs. 36% in 2016


74.6

potential copyright violations per employee per week vs. 18 in 2016

‹›




THE IMPACT OF REMOTE WORKING ON CONTENT SHARING


64%

of respondents reported working from home during the pandemic


34%

of respondents working remotely reported an increase in the frequency of sharing
content during the pandemic

‹›




EXECUTIVES SHARE MORE CONTENT THAN OTHER EMPLOYEES


24.6

instances of content sharing per week vs. middle management (15.8) and
individual contributors (10.5)


12

minimum number of people with whom content is shared vs. middle management (9)
and individual contributors (6)


144

potential copyright violations per employee per week vs. middle management (74)
and individual contributors (30)


63%

of executives report sharing more often during the pandemic, compared to middle
managers (27%) and individual contributors (22%)

‹›




WAYS EMPLOYEES SHARE INFORMATION AT WORK ARE SHIFTING


48%

use an email attachment most often vs. 44% in 2016 and 61% in 2013


20%

use a link in an email most often vs. 18% in 2016 and 24% in 2013


16%

use collaboration tools most often vs. 6% in 2016 and only 1% in 2013

‹›



Download the complete 2020 Information Seeking and Consumption Study eBook.

Download Now

By taking steps to balance employee reuse of published content with a strong
compliance and licensing program, your company can leverage today's rise in
content sharing to help support collaboration and drive innovation.

Learn more about CCC's compliance and content workflow solutions

 * Privacy Policy
 * About Copyright Clearance Center
 * About Outsell, Inc.