www.cobra.com Open in urlscan Pro
23.227.38.74  Public Scan

Submitted URL: http://trk.klclick3.com/ls/click?upn=-2BoE3GHvqWNU-2BzYhTCvfd8KZJXAnY2FhgWmsr-2F3k8ur1Xqi5fZ-2FXTQqc7MHCZ-2FgLOetReaktD3...
Effective URL: https://www.cobra.com/blogs/news/tools-to-improve-driver-retention?utm_source=Klaviyo&utm_medium=email&utm_campaign=Co...
Submission: On February 10 via manual from US — Scanned from US

Form analysis 5 forms found in the DOM

/search

<form action="/search" class="flex w-full items-center">
  <input data-search-input="" class="text-center flex-grow bg-lightGrey w-full text-15 lg:text-30 text-slateGrey order-2 xl:order-1" type="text" placeholder="What can I help you look for…" name="q" autocomplete="off" value="">
  <button class="cursor-pointer flex mr-6 order-3 xl:order-2" type="submit">
    <div class="w-4 xl:w-6 fill-black fill-slateGrey">
      <div class="svg">
        <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 12 12">
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  </button>
  <div class="fill-brownGrey xl:fill-grey w-4 xl:w-6 order-1 xl:order-3 cursor-pointer" data-toggle-search="">
    <div class="svg">
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    </div>
  </div>
</form>

POST /cart

<form action="/cart" method="post" novalidate="">
  <div data-mini-desktop="">
    <div class="flex justify-between max-h-30">
      <h3 class="py-0" id="modal-mini-cart-title">My Cart <span data-mini-count="">(0)</span>
      </h3>
      <button data-micromodal-close="" aria-label="Close" class="fill-slateGrey w-4 h-4 svg-button" tabindex="-1">
        <div class="svg">
          <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24">
            <path d="M23 20.168l-8.185-8.187 8.185-8.174-2.832-2.807-8.182 8.179-8.176-8.179-2.81 2.81 8.186 8.196-8.186 8.184 2.81 2.81 8.203-8.192 8.18 8.192z"></path>
          </svg>
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      </button>
    </div>
    <div class="divider my-6 mt-4"></div>
    <div id="mini-cart">
      <p>Your cart is currently empty.</p>
    </div>
    <div class="flex justify-between mb-4 mt-8">
      <p class="text-15 text-battleshipGrey">Subtotal</p>
      <p class="font-bold text-20" data-mini-subtotal="">$0.00</p>
    </div>
  </div>
  <div class="text-center">
    <div data-mini-added="" class="hidden text-battleshipGrey text-15 text-center md:hidden mb-4">Items Added to Cart</div>
    <input data-mini-checkout="" class="hidden btn w-full" type="submit" name="checkout" value="Check Out">
    <a href="/cart"><p data-mini-view-cart="" class="btn py-4 text-center font-bold">View Cart</p></a>
  </div>
</form>

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            placeholder="Last Name*" aria-label="Last Name*" aria-invalid="false" options="[object Object]"
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        <div class="needsclick  kl-private-reset-css-Xuajs1" style="display: flex; flex-grow: 1; flex-direction: column; align-self: flex-end;"><input class="needsclick go1333073010 kl-private-reset-css-Xuajs1" type="email" name="email" tabindex="0"
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    <div data-testid="form-row" class="needsclick  kl-private-reset-css-Xuajs1" style="display: flex; flex-direction: row; align-items: stretch; position: relative;">
      <div component="[object Object]" data-testid="form-component" class="needsclick  kl-private-reset-css-Xuajs1" style="display: flex; justify-content: flex-start; padding: 10px 6px; position: relative; flex: 1 0 0px;">
        <div class="needsclick go2171984413 kl-private-reset-css-Xuajs1" style="align-self: flex-end; flex-flow: column wrap;">
          <div role="group" aria-labelledby="kl_Cobra%20Product%20Category%20Interest__6_label" class="needsclick  kl-private-reset-css-Xuajs1" style="display: inline-flex; justify-content: flex-start; flex-wrap: wrap;"><input tabindex="0"
              type="checkbox" id="Cobra%20Product%20Category%20Interest__6__22" name="Cobra%20Product%20Category%20Interest__6" aria-invalid="false" aria-label="Radar Detectors" aria-describedby="kl_Cobra%20Product%20Category%20Interest__6_label"
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              style="display: flex; align-items: center; flex: 0 0 auto; padding-bottom: 8px; word-break: break-word; max-width: 100%; cursor: pointer;"><svg class="go1877307045" width="20px" height="20px" viewBox="0 0 20 20" version="1.1"
                xmlns="http://www.w3.org/2000/svg" aria-hidden="true" style="stroke: rgb(180, 187, 195); margin-right: 8px; min-width: 20px; width: auto; height: auto;">
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              <div class="needsclick  kl-private-reset-css-Xuajs1"
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                Radar Detectors</div>
            </label><input tabindex="0" type="checkbox" id="Cobra%20Product%20Category%20Interest__6__23" name="Cobra%20Product%20Category%20Interest__6" aria-invalid="false" aria-label="Dash Cams"
              aria-describedby="kl_Cobra%20Product%20Category%20Interest__6_label" class="needsclick  kl-private-reset-css-Xuajs1" style="position: absolute; width: 0px; opacity: 0;"><label for="Cobra%20Product%20Category%20Interest__6__23"
              class="needsclick  kl-private-reset-css-Xuajs1" style="display: flex; align-items: center; flex: 0 0 auto; padding-bottom: 8px; word-break: break-word; max-width: 100%; cursor: pointer;"><svg class="go1877307045" width="20px"
                height="20px" viewBox="0 0 20 20" version="1.1" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" style="stroke: rgb(180, 187, 195); margin-right: 8px; min-width: 20px; width: auto; height: auto;">
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              <div class="needsclick  kl-private-reset-css-Xuajs1"
                style="cursor: pointer; color: rgb(0, 0, 0); font-family: Arial, &quot;Helvetica Neue&quot;, Helvetica, sans-serif; font-size: 16px; font-weight: 400; letter-spacing: 0px; margin-right: 24px; display: flex; position: relative; top: 1px;">
                Dash Cams</div>
            </label><input tabindex="0" type="checkbox" id="Cobra%20Product%20Category%20Interest__6__24" name="Cobra%20Product%20Category%20Interest__6" aria-invalid="false" aria-label="Power Inverters"
              aria-describedby="kl_Cobra%20Product%20Category%20Interest__6_label" class="needsclick  kl-private-reset-css-Xuajs1" style="position: absolute; width: 0px; opacity: 0;"><label for="Cobra%20Product%20Category%20Interest__6__24"
              class="needsclick  kl-private-reset-css-Xuajs1" style="display: flex; align-items: center; flex: 0 0 auto; padding-bottom: 8px; word-break: break-word; max-width: 100%; cursor: pointer;"><svg class="go1877307045" width="20px"
                height="20px" viewBox="0 0 20 20" version="1.1" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" style="stroke: rgb(180, 187, 195); margin-right: 8px; min-width: 20px; width: auto; height: auto;">
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                Power Inverters</div>
            </label><input tabindex="0" type="checkbox" id="Cobra%20Product%20Category%20Interest__6__25" name="Cobra%20Product%20Category%20Interest__6" aria-invalid="false" aria-label="Jump Starters"
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                Jump Starters</div>
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                Professional CB Radios</div>
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                Recreational CB Radios</div>
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                style="cursor: pointer; color: rgb(0, 0, 0); font-family: Arial, &quot;Helvetica Neue&quot;, Helvetica, sans-serif; font-size: 16px; font-weight: 400; letter-spacing: 0px; margin-right: 24px; display: flex; position: relative; top: 1px;">
                Marine</div>
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                Radar Detectors</div>
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                Dash Cams</div>
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                Power Inverters</div>
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                Jump Starters</div>
            </label><input tabindex="0" type="checkbox" id="Cobra%20Product%20Category%20Interest__10__43" name="Cobra%20Product%20Category%20Interest__10" aria-invalid="false" aria-label="Professional CB Radios"
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                Professional CB Radios</div>
            </label><input tabindex="0" type="checkbox" id="Cobra%20Product%20Category%20Interest__10__44" name="Cobra%20Product%20Category%20Interest__10" aria-invalid="false" aria-label="Recreational CB Radios"
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                Recreational CB Radios</div>
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                Marine</div>
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</form>

<form class="needsclick klaviyo-form klaviyo-form-version-cid_11 kl-private-reset-css-Xuajs1" data-testid="klaviyo-form-RXkCfn" novalidate="" tabindex="-1"
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TOOLS TO IMPROVE DRIVER RETENTION

Being a professional truck driver isn't an easy job – life on the road for days
or weeks at a time can be lonely, the work is stressful, and getting a good meal
isn't always easy. The companies that recruit and retain top drivers are the
ones that treat drivers well and give them the conveniences they need to stay
comfortable and connected when they're on the road. From space-efficient power
inverters to run all their appliances, TVs, and favorite personal or
professional devices to professional CB radios to stay connected to fellow
drivers while on the road, the right technology can boost truck driver retention
by giving them the ability to cook good food, keep entertained, and stay
socially connected while on the road.

 



 

Cobra is the leader in comfort, convenience, and connectivity solutions for
professional truckers. We've been trusted advocates and friends of the American
Trucker for over 60 years. The Cobra brand is known for innovation and
reliability, as well as the features and performance that professional truckers
need. The COVID-19 pandemic has made life on the road more challenging than ever
before, with truck stop restaurants closed to in-person dining, strict limits on
hotel occupancy and amenities, and other businesses shutting their doors during
lockdown. How you treat your drivers now will not only help you to attract and
retain top talent, those truckers will remember who they could rely on during
difficult times.

 


CONVENIENCE AND COMFORT WITH POWER INVERTERS

 

Whether they're driving a few hours for a local delivery or headed cross-country
and away from home for weeks at a time, the right-sized power inverter is a
must-have for most truckers. We live on our devices, with our cell phones to
keep us in contact with the dispatcher and family back home, and a laptop or
tablet for email correspondence and record keeping, as well as staying
entertained with movies, music, games, or books. A power inverter helps keep
these devices charged so they're not running low on power just when they're
needed most.

 



 

For long-haul truckers, a professional-grade power inverter helps keep the
essentials running. A microwave and small refrigerator might have seemed almost
like a luxury a few years ago, but now they're a vital part of keeping drivers
healthy and well-fed. When you aren't sure if the truck stop restaurant will be
open or if that local diner has closed due to the pandemic, being able to store
and cook your own food is more important than ever – and a cooler with some ice
just isn't going to cut it.

 



 

We surveyed professional truckers and found that 63% of drivers sleep away from
home – and 90% of those drivers sleep in the truck. Making sure that they have
access to healthy options and their favorite foods is one part of keeping them
comfortable, but don't forget about keeping them entertained. With so much time
in the truck, power inverters can improve driver retention by giving them
recreational options like a small television or a gaming system. And if the
driver has health issues, a power inverter like the Pure Sine 400 is designed to
run medical equipment, including CPAP machines, and other sensitive electronics
without any operating issues.

 



 

At Cobra, we bring decades of experience in building power inverters made to
work for professional truckers. Our smaller products are perfect for powering
personal devices like cell phones and laptops, while larger power inverters can
deliver 3000W in an inverter the size of many 1500W machines. We know space is
at a premium, so we've designed products that are compact in size but large in
benefits, with up to four GFCI outlets instead of the typical two, fast charge
USB-A and USB-C ports, easy to read LED displays or indicators, and heavy-duty
direct to battery cables. Plus, Cobra power inverters operated at 90%
efficiency, have commercial grade 2-year warranties, and offer on the road
reliability with the Pentagon Protection package for over temperature, reverse
polarity, over voltage, low voltage alarm, and low voltage cutoff.

 


STAY CONNECTED WITH CB RADIOS

 

A mainstay of professional truckers, a quality CB radio is more than a tool –
it’s a link to community. Not only is it critical from an operations
perspective, a reliable CB radio links a driver to the latest information about
his route, a friendly voice on a lonely road, and a helping hand in a difficult
situation. Providing a durable, reliable radio can help boost truck driver
retention by providing this means of communication to keep them engaged
socially, even when they're away from home. Isolation is something many people
have struggled with during the pandemic, and it's been even tougher on truckers
who might not have been able to take a break at the truck stop or eat dinner in
a sit-down restaurant due to lockdowns.

 

With the addition of new technology, CB radios are better than ever before at
keeping drivers alert and informed. Classic designs may never go out of style,
but that doesn't mean that they haven't been enhanced to provide benefits like
crystal-clear sound and instant access to emergency channels. Easy SWR antenna
adjustment and calibration and antenna warning indicators help ensure that
drivers have the performance they need to stay safe and connected. And with the
groundbreaking technology in smart CB radios, truck drivers can be alerted to
speed traps, red-light cameras, and speed cams legally, and even make and
receive calls and send messages, hands-free on compatible truck CB radios with
Bluetooth® integration.

 



 

For more than 60 years, Cobra has been making the CB radios that ride alongside
American truckers, keeping them connected and informed. With unmatched
performance, reliability, and durability, we're the #1 choice for professional
drivers. From our classic designs to smart phone-enhanced radios with one-touch
Bluetooth® capability and hands-free operation, our professional CB radios are
the best way to communicate safely, easily, and legally while on the road.

 


CONVENIENCE, COMFORT, COMMUNICATION

 

The demand for skilled professional drivers is high and competition is tough.
Stand out from other fleet operators and boost driver retention by providing
your truck drivers with the tools to keep them happy, healthy, and comfortable.
A power inverter not only keeps their devices charged so they can keep up with
record keeping and correspondence, but it also helps them be self-sufficient
when they need to be and entertained during down times. A CB radio is a
must-have in every truck to ensure communication, but make sure that the radio
your drivers have is durable, reliable, and designed for performance. And, if
you can add in those enhancements that are in demand from truckers, including
access to all 40 CB radio channels, instant access to emergency channels,
antenna adjustment, and even Bluetooth® capability, you'll show your drivers
that you are invested in making their job better.

 


LEARN HOW THE COBRA FOR BUSINESS CAN HELP YOU

With industry-leading solutions for driver safety and readiness, find out how
the Cobra for Business program can you and your team drive smarter and safer.
Visit the Cobra for Business page to learn more about joining the free program
or to speak with a dedicated account representative to customize solutions for
your needs.

 

Visit Cobra for Business

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