www.semrush.com Open in urlscan Pro
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user. Order of columns, visibility.

SWA_PUBLIC_STATEPersistent

Stores flags that some banners/notices on SWA tool were closed by user.

i18nextLngPersistent

Used to store the language preference of the user

Analytical cookies

Analytical cookies help us improve our website by collecting and reporting
information on its usage.

Analytical cookiesNameHostnamePathExpiryTagslux_uidwww.semrush.com/1 hour

Used by SpeedCurve's LUX to collect Real User Monitoring (RUM) metrics

ref_code.semrush.com/365 days

This Cookie is used to determine if a lead used an Affiliate link from Berush
program.

refer_source.semrush.com/365 days

This Cookie is used by affiliate partner to determine a source of registration
(e.g. blog, widget, e.t.c.).

_ga.semrush.com/365 days

Contains a unique identifier used by Google Analytics to determine that two
distinct hits belong to the same user across browsing sessions.

_gid.semrush.com/1 day

Contains a unique identifier used by Google Analytics to determine that two
distinct hits belong to the same user across browsing sessions.

ouidgoogle-analytics.bi.owox.com/364 days3rd party

The cookie is set by Addthis which enables the content of the website to be
shared across different networking and social sharing websites.

__insp_wid.semrush.com/365 days

Inspectlet uses cookies to keep track of session information. These cookies are
needed to accurately understand how visitors are navigating your website.

__insp_nv.semrush.com/365 days

Inspectlet uses cookies to keep track of session information. These cookies are
needed to accurately understand how visitors are navigating your website.

__insp_targlpu.semrush.com/365 days

Used by Inspectlet to keep track of session information. These cookies are
needed to accurately understand how visitors are navigating the website.

__insp_targlpt.semrush.com/365 days

Used by Inspectlet to keep track of session information. These cookies are
needed to accurately understand how visitors are navigating the website.

__insp_pad.semrush.com/365 days

This cookie contains the page number of the session recording.

__insp_sid.semrush.com/365 days

Inspectlet uses cookies to keep track of session information. These cookies are
needed to accurately understand how visitors are navigating your website.

__insp_uid.semrush.com/365 days

Used by Inspectlet to keep track of session information. These cookies are
needed to accurately understand how visitors are navigating the website.

__insp_slim.semrush.com/365 days

Used by Inspectlet to keep track of session information. These cookies are
needed to accurately understand how visitors are navigating the website.

_amplwww.semrush.com/30 days

Used to track user for amplitude.

_gat_*.semrush.com/1 hour

Used by Google Analytics to throttle request rate (limit the collection of data
on high traffic sites).

_dc_gtm_*.semrush.com/1 hour

Used to throttle request rate. If Google Analytics is deployed via Google Tag
Manager.

_ga_*.semrush.com/365 days

Contains a unique identifier used by Google Analytics 4 to determine that two
distinct hits belong to the same user across browsing sessions.

__insp_mslc.semrush.com/365 days

Inspectlet uses the Cookies to keep a session information track. These Cookies
are needed to accurately understand how visitors navigate the Website.

_hjFirstSeen.semrush.com/1 hour

This is set to identify a new user’s first session. It stores a true/false
value, indicating whether this was the first time Hotjar saw this user. It is
used by Recording filters to identify new user sessions.

_hjIncludedInSessionSamplewww.semrush.com/1 hour

This cookie is set to let Hotjar know whether that user is included in the data
sampling defined by your site's daily session limit.

_hjIncludedInPageviewSamplewww.semrush.com/1 hour

This cookie is set to let Hotjar know whether that user is included in the data
sampling defined by your site's pageview limit.

_hjAbsoluteSessionInProgress.semrush.com/1 hour

This cookie is used to detect the first pageview session of a user. This is a
True/False flag set by the cookie.

MUID.bing.com/390 days3rd party

Microsoft User Identifier tracking cookie used by Bing Ads. It can be set by
embedded microsoft scripts. Widely believed to sync across many different
Microsoft domains, allowing user tracking.

tt_pixel_session_indexSession

Used by the social networking service, TikTok, for tracking the use of embedded
services.

tt_appInfoSession

Used by the social networking service, TikTok, for tracking the use of embedded
services.

_cat.semrush.com/365 days

Cookie used to differentiate between the different tracking objects created for
the session. The cookie is created when the javascript library is loaded. The
cookie is updated each time.

cat_tracking:*Persistent

Cookie used to differentiate between the different tracking objects created for
the session.

__insp_session_countPersistent

Inspectlet uses the Cookies to keep a session information track. These Cookies
are needed to accurately understand how visitors navigate the Website.

__insp_lmlSession

Registers statistical data on users' behaviour on the website. Used for internal
analytics by the website operator.

_tt_enable_cookie.semrush.com/390 days

We use TikTok to market ourselves using the TikTok cookie that collects data
about behaviour and purchases on our website and to measure the effect of our
advertising. This tracking is used to evaluate and measure how different
campaigns and marketing strategies perform on TikTok. Used to identify a
visitor.

_ttp.semrush.com/390 days

We use TikTok to market ourselves using the TikTok cookie that collects data
about behaviour and purchases on our website and to measure the effect of our
advertising. This tracking is used to evaluate and measure how different
campaigns and marketing strategies perform on TikTok. Used to identify a
visitor.

_hjSessionUser_*.semrush.com/365 days

Hotjar cookie. This cookie is set when the customer first lands on a page with
the Hotjar script. It is used to persist the Hotjar User ID, unique to that site
on the browser. This ensures that behavior in subsequent visits to the same site
will be attributed to the same user ID.

_hjSession_*.semrush.com/1 hour

Used by Hotjar to hold current session data.

_lfa.semrush.com/730 days

Used by Leadfeeder to collect behavioral data of all website visitors. This
includes: pages viewed, visitor source and time spent on the site.

_lfaPersistent

Used by Leadfeeder to collect behavioral data of all website visitors. This
includes: pages viewed, visitor source and time spent on the site.

_lfa_expiryPersistenttt_pageIdSession

Used by the social networking service, TikTok, for tracking the use of embedded
services.

ln_orwww.semrush.com/1 day

Used to determine if Oribi analytics can be carried out on a specific domain.

_hjHasCachedUserAttributeswww.semrush.com/Session

Used by Hotjar to store User Attributes sent through the Hotjar Identify API,
whenever the user is not in the sample. Collected attributes will only be saved
to Hotjar servers if the user interacts with a Hotjar Feedback tool.

_hjUserAttributesPersistent

Enables us to know when an attribute has changed and needs to be updated.

Marketing cookies

Marketing cookies are used to track visitors across websites to allow publishers
to display relevant and engaging advertisements.

Marketing cookiesNameHostnamePathExpiryTags_gcl_au.semrush.com/90 days

Used by Google AdSense to understand user interaction with the website by
generating analytical data.

IDE.doubleclick.net/390 days3rd party

Used by Google's DoubleClick to serve targeted advertisements that are relevant
to users across the web. Targeted advertisements may be displayed to users based
on previous visits to a website. These cookies measure the conversion rate of
ads presented to the user.

personalization_id.twitter.com/730 days3rd party

This cookie carries out information about how the end user uses the website and
any advertising that the end user may have seen before visiting the said
website.

muc_ads.t.co/730 days3rd party

This is a cookie that is set by twitter.com. It is used for optimizing ad
relevance by collecting visitor navigation data.

bcookie.linkedin.com/365 days3rd party

This is a Microsoft MSN 1st party cookie for sharing the content of the website
via social media.

bscookie.www.linkedin.com/365 days3rd party

Used by the social networking service, LinkedIn, for tracking the use of
embedded services.

__pdstwww.semrush.com/365 days

Podsights cookie allows them to match on-site visitors with podcast listeners.

UserMatchHistory.linkedin.com/30 days3rd party

Contains a unique identifier used by LinkedIn to determine that two distinct
hits belong to the same user across browsing sessions.

AnalyticsSyncHistory.linkedin.com/30 days3rd party

Used by LinkedIn to store information about the time a sync with the
lms_analytics cookie took place for users in the Designated Countries.

_uetsid.semrush.com/1 day

This cookie is used by Bing to determine what ads should be shown that may be
relevant to the end user perusing the site.

_uetvid.semrush.com/390 days

This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It
allows us to engage with a user that has previously visited our website.

A3.yahoo.com/365 days, 6 hours3rd party

Used by Yahoo for content and advertising personalisation.

_fbp.semrush.com/90 days

Facebook Pixel advertising first-party cookie. Used by Facebook to track visits
across websites to deliver a series of advertisement products such as real time
bidding from third party advertisers.

_mkto_trk.semrush.com/365 days

This cookie is associated with an email marketing service provided by Marketo.
This tracking cookie allows a website to link visitor behavior to the recipient
of an email marketing campaign, to measure campaign effectiveness.

_uetsid_expPersistent

This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It
allows us to engage with a user that has previously visited our website.

_uetvidPersistent

This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It
allows us to engage with a user that has previously visited our website.

_uetvid_expPersistent

This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It
allows us to engage with a user that has previously visited our website.

_uetsidPersistent

This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It
allows us to engage with a user that has previously visited our website.

__pdstSession

Podsights cookie allows them to match on-site visitors with podcast listeners.

_rdt_uuid.semrush.com/90 days

Set by Reddit to help build a profile of your interests and show you relevant
ads.

_ttp.tiktok.com/390 days3rd party

We use TikTok to market ourselves using the TikTok cookie that collects data
about behaviour and purchases on our website and to measure the effect of our
advertising. This tracking is used to evaluate and measure how different
campaigns and marketing strategies perform on TikTok. Used to identify a
visitor.

sa-user-idtags.srv.stackadapt.com/365 days3rd party

To be able to unique identify a user for retargeting, conversion, or look-a-like
purposes.

sa-user-id-v2.srv.stackadapt.com/365 days3rd party

To be able to unique identify a user for retargeting, conversion, or look-a-like
purposes.

sa-user-idwww.semrush.com/365 days

To be able to unique identify a user for retargeting, conversion, or look-a-like
purposes.

sa-user-id-v2www.semrush.com/365 days

To be able to unique identify a user for retargeting, conversion, or look-a-like
purposes.

sa-user-id-v2Persistent

To be able to unique identify a user for retargeting, conversion, or look-a-like
purposes.

sa-user-idPersistent

To be able to unique identify a user for retargeting, conversion, or look-a-like
purposes.

ad-id.amazon-adsystem.com/238 days3rd party

This cookie is generally provided by amazon-adsystem.com for advertising
purposes.

ad-privacy.amazon-adsystem.com/1882 days3rd party

This cookie is generally provided by amazon-adsystem.com for advertising
purposes.

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