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Search the documentation
1. Shopify Help Center
2. Topics
3. Marketing and promotions
4. Marketing in Shopify
5. Google
6. Syncing your products
* Intro to Shopify
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* Google
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SYNCING YOUR PRODUCTS
This page was printed on Nov 01, 2022. For the current version, visit
https://help.shopify.com/en/manual/promoting-marketing/create-marketing/google/syncing-products?utm_medium=email&utm_source=exacttarget&utm_campaign=google_academy&utm_content=e1_app.
NOTE
Starting September 1, 2022, the Google sales channel will be managed by Google.
Learn more about migrating to the new Google sales channel.
The Google channel syncs products that are available to your online store with
Google Merchant Center. To publish your products on Google and use them in
Performance Max campaigns, you need to add required product data. You can also
optimize your product titles and descriptions for Google Shopping search
listings by using the Google channel.
For eligible stores selling in the United States, products synced to Google
Merchant Center using Shopify's Google channel can appear in relevant Google
Shopping tab search listings for free.
NOTE
Google sets a strict 30-day expiry policy on synced product data, so the Google
channel updates your products automatically within that 30-day period to avoid
account suspension or loss of product data.
To view the status of your products or change your account settings go to the
Google channel in Shopify.
ON THIS PAGE
* Make products available to the Google channel
* Add product data
* Optimizing product titles and descriptions for Google Shopping
* Discounts
* Product status
* Product requirements
* Specific Google Product Category requirements
MAKE PRODUCTS AVAILABLE TO THE GOOGLE CHANNEL
When you set up the Google channel for the first time, all of the products that
are available to your online store are automatically synced with Google Merchant
Center. If you prefer to choose which products to sync, then you can change the
availability of a single product manually or do a bulk action to change the
availability for several products. Learn more about making products available to
channels and apps.
NOTE
The number of variants that Google lets you sync depends on your account type.
If you need to increase your product limit, then contact Google Merchant Center
Help.
ADD PRODUCT DATA
Google uses product data to help categorize your synced products on Google. Some
of the data that Google can use isn't available from a product's details and
needs to be added from the Google channel. The following product data is added
to a product from the Edit Google Shopping fields modal in the app:
* Whether a product is a custom product - Custom products aren't required to
have a unique product identifier such as a GTIN, unlike other products. If
your product doesn't have a unique product identifier, then you need to
indicate that it's a custom product before it will be approved.
* Google Product Category - You can add a Google Product Category to a product
to improve its performance in Google Ads and Performance Max or Performance
Max campaigns.
* Custom labels - You can add custom labels for Age, Gender, or Condition to
help Google categorize a product.
STEPS:
1. From your Shopify admin, click Settings > Apps and sales channels.
2. From the Apps and sales channels page, click Google.
3. Click Open sales channel.
4. On the Overview page, go to the Product feed section.
5. Beside a product status, click the link to view your synced products in a
bulk editor.
6. Click Edit Google fields.
7. Optional: If your product doesn't have a GTIN or MPN because it's a custom
product, then check This is a custom product.
8. Optional: In the Product categorization section, add a Google Product
Category.
9. Optional: Add custom labels for Age, Gender, or Condition.
10. Click Save.
OPTIMIZING PRODUCT TITLES AND DESCRIPTIONS FOR GOOGLE SHOPPING
The keywords that you use in your product titles and descriptions can help
customers to find your products on Google Shopping.
When you're syncing products to Google Shopping, you can either sync your
product titles and descriptions, or use the title tag and meta description from
the search engine listing. You might want to use the search engine listing title
tag and meta description so that you can include more keywords for search engine
optimization on Google Shopping without changing the product information in your
online store. Learn more about optimizing product titles and descriptions from
Google Merchant Center Help.
To use title tags and meta descriptions for your products on Google Shopping,
first you need to select the preference from the Google channel.
STEPS:
1. From your Shopify admin, click Settings > Apps and sales channels.
2. From the Apps and sales channels page, click Google.
3. Click Open sales channel.
4. Go to Merchant Center account.
5. In the PRODUCT TITLE PREFERENCE section, select SEO product title to use the
search engine optimized product tag for your products on Google Shopping.
6. In the PRODUCT DESCRIPTION PREFERENCE section, select SEO product
description to use the search engine optimized meta description for your
products on Google.
You can view and edit the search engine optimized title tag and meta description
from a product's details page. Learn more about adding keywords for search
engine optimization.
DISCOUNTS
Discounts created in your Shopify admin sync to Google ads, free listings, and
Buy on Google. Percentage, fixed amount, and automatic discount codes sync to
Google. Buy X get Y discounts don't sync to Google. If you want to offer buy x
get y discounts, then you need to set them up in your Google Merchant Center.
Learn more about creating and managing promotions on the Google sales channel on
Google Merchant Center Help.
If you want to remove synced discounts from Google, then you can end a promotion
in your Google Merchant Center. Learn how to Edit a promotion or change
promotion status on Google Merchant Center Help.
Learn more about Promotions on Google Merchant Center Help.
PRODUCT STATUS
The Google channel displays the status of your products on the Google > Products
page in Shopify. There are three possible product statuses:
* Not approved - Products with the Not approved status are not synced with the
Google Merchant Center because of one or more errors or missing product data.
* Pending - Products with the Pending status have changes in Shopify that have
not yet been synced to the Google Merchant Center.
* Approved - Products with the Approved status are successfully synced to the
Google Merchant Center.
To solve product errors, click the product name to make changes in the product
details page to suit the Google Merchant Center product requirements. When you
make a change to a product it's automatically synced with the Google Merchant
Center.
Changes to the products' information in Shopify can cause successfully synced
products to have errors and warnings. Check the Google channel periodically to
make sure that your products continue to sync.
PRODUCT REQUIREMENTS
Google requires specific information about your products before you can publish
them on Google. The Google channel imports your existing product data from
Shopify, but you might need to add some additional information before you can
sync products with Google Merchant Center.
Most products only need the following information added:
* Google product category
* unique product identifiers
Google also has specific requirements for the following product categories:
* Apparel & accessories
* Media
* Books
Product options, including variants, need to be in English to sync with Google.
NOTE
Some countries are required to display a price per unit for products. You can
add unit pricing information to the Google channel fields for a product in
Shopify.
GOOGLE PRODUCT CATEGORY
To make sure that your products are categorized accurately on Google, you should
add a Google Product Category to products. If you don't add a product category,
then Google automatically assigns a category to the product, but you might
encounter errors. Read Google's guide to product categories to learn more.
UNIQUE PRODUCT IDENTIFIERS
Google requires you to have a unique product identifier for each of your
products. These identifiers let Google match your product with similar products
on Google Shopping. If these identifiers aren't correct, then Google doesn't
publish your products and your account could be suspended. Learn more about
unique product identifiers from Google Merchant Center Help.
If a product has a GTIN (Global Trade Item Number), then you need to add it
before you can publish the product. You can add a GTIN in the details of a
product variant.
For products without a GTIN, you need to add an MPN (Manufacturer Part Number)
and brand to the product data in the Google channel.
SPECIFIC GOOGLE PRODUCT CATEGORY REQUIREMENTS
Google has specific requirements for products that are in the Apparel &
accessories, Media, or Books Google Product Categories. When you select a
category for a product in the Google channel, you need to add this additional
product information.
APPAREL AND ACCESSORIES PRODUCT REQUIREMENTS
Products in the Apparel & accessories category might require specific product
data before they will be published. To determine if you need to include the
product data, see Google Merchant Center Help guidelines for the following:
* Age group
* Gender
* Color
* Size
MEDIA PRODUCT REQUIREMENTS
Products in the Music, Movies, or Video games categories are required to have a
UPC, EAN, or JAN as the unique product identifier. Learn more about Google
unique product identifiers from Google Merchant Center Help.
BOOK PRODUCT REQUIREMENTS
Products in the Books category are required to have an ISBN as the unique
product identifier. Learn more about Google unique product identifiers from
Google Merchant Center Help.
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