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Ideas. People. Possibilities.
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   search


ADSLOGANS


‘JUST DO IT’, ‘THE ULTIMATE DRIVING MACHINE’, ‘EVERY LITTLE HELPS’: SLOGANS ARE
AT THE HEART OF SOME OF THE MOST ICONIC BRANDING, YET CHECKING THAT A NEW LINE
HAS NOT BEEN USED BEFORE POSES PARTICULAR DIFFICULTIES FROM A BRAND CLEARANCE
PERSPECTIVE.


THIS IS WHERE ADSLOGANS COMES IN…

AdSlogans is a search tool that has been designed specifically for checking
slogans (also called straplines, taglines and endlines).


Our AdSlogans search functionality at a fixed fee price allows you to verify or
discount the use of trade marks, advertising slogans and straplines before you
or your client have fallen in love with them … avoiding the all too common
problem of being told later that it cannot be used without infringing third
party rights.


WHAT’S INCLUDED? 

Our AdSlogans reports, including an attorney-run trade mark search, seek to
identify relevant, statutory trade marks rights.

We also offer an assessment of the legal risks posed by the results. This
service analyses the threats posed to use and registration of the proposed
slogan and ranks them using an easy-to-follow traffic light system corresponding
to the level of risk. Our attorney will provide a range in % of what high
risk/medium risk and low risk mean. The trade mark attorney will highlight any
areas of concern and may suggest further trade mark searches are undertaken. Our
trade mark attorneys will confirm whether the searches have identified a
potential risk, and that we should seek advice from a lawyer qualified in that
territory.

The trade mark search should be considered a coarse search only, looking
exclusively for identical or near-identical earlier trade mark rights that may
pose an immediate and fatal block to use and/or registration, and the search
does not extend to earlier confusingly similar trade mark rights that could also
give rise to a threat to use and / or registration of the target line. For
further information about our comprehensive trade mark searches, please contact
our Brands & IP department.

Jurisdictions covered by the search - Trade Marks

‘UK/Ireland’: UK, Republic of Ireland, EUIPO (unitary trade mark protected 27 EU
Member States) and International Trade Mark Registrations filed via WIPO that
designate protection in the UK, Republic of Ireland or EUIPO.

‘Extended’: UK, Ireland, EUIPO, USA, Canada, Australia, New Zealand, Singapore
and International Trade Mark Registrations filed via WIPO designating those
territories.


COSTS


AdSlogans LineCheck (per line, including identical trade mark register search
and risk assessment)


Standard

UK / Ireland LineCheck on a 4 - 5 day turnaround = £1,300 (plus VAT)

Extended LineCheck on a 4 -5 day turnaround = £1,800 (plus VAT)

Premium*

UK/Ire LineCheck on a 2-day turnaround = £1,700 (plus VAT)

Extended LineCheck on a 2-day turnaround = £2,250 (plus VAT)


WHAT OTHER SEARCHES ARE AVAILABLE OUTSIDE OF THE ADSLOGANS SERVICE?

In addition to more detailed trade mark searches, we provide domain name,
company name, registered design and common law searches. We also provide
investigation services.


CONTACT DETAILS

If you have any questions, or would like to order an AdSlogans search please
email us at adslogans@lewissilkin.com.


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RELATED ITEMS


RELATED SECTORS

 * Advertising - Trade Marks


ADS AND BRAND LAW DIGEST APRIL 2022

13 April 2022

Welcome to the April 2022 edition of our Digest, covering legal and regulatory
developments from the last few weeks relevant to advertising, marketing and
brand-owning businesses. As usual, for each item we provide a succinct summary
accompanied by a link to the full text of the relevant official source or our
own report.

View more


IP360 SEMINAR SERIES: AN INTRODUCTION TO ADSLOGANS

15 July 2020

This IP360 seminar series, with weekly events will cover the full spectrum of
your IP needs. In today’s world, we recognise that having a co-ordinated global
IP strategy has never been more critical. This seminar series is designed to
help you develop a consistent approach across the registration, management,
commercialisation, defence and enforcement of all your IP assets.

View more


MEDIA COVERAGE FROM LEWIS SILKIN'S ACQUISITION OF ADSLOGANS

12 April 2018

The announcement that Lewis Silkin has acquired Adslogans has sparked media
interest, including comment from our Trade Mark and IP Portfolio Management
Partner, Dominic Farnsworth.

View more


DOMINIC FARNSWORTH COMMENTS FOR THE GLOBAL LEGAL POST: LEWIS SILKIN ACQUIRES
SLOGAN COMPANY TO EXPAND TRADE MARK AND BRAND SERVICES

11 April 2018

In an article for The Global Legal Post, Dominic Farnsworth states the
acquisition of Adslogans will "offer a seamless and value-adding service to
clients looking for added peace of mind on branding projects and campaigns."

View more


LEWIS SILKIN ACQUIRES ADSLOGANS TO EXPAND TRADE MARK AND BRAND SERVICES

10 April 2018

Top 100 UK law firm Lewis Silkin LLP today announces the acquisition of the
specialist global marketing slogan search and resource provider, Adslogans, as
the firm continues to expand and diversify its market-leading suite of legal and
complementary non-legal services to brand owner community and the creative
industries.

View more


SERVICES


 * BRANDS
   
    * OVERVIEW
   
    * BRAND PROTECTION
      
       * OVERVIEW
      
       * INTELLECTUAL PROPERTY CLEARANCE SEARCHES
      
       * REGISTRATION OF INTELLECTUAL PROPERTY
      
       * INTELLECTUAL PROPERTY WATCHING CONTENT MONITORING AND
         ANTI-COUNTERFEITING
      
       * INTELLECTUAL PROPERTY DISPUTES
      
       * COPYRIGHT
      
       * DESIGN


 * CORPORATE
   
    * OVERVIEW
   
    * CORPORATE ADVISORY
   
    * CORPORATE FINANCE
   
    * DEBT FINANCE
   
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       * OVERVIEW
      
       * M&A, OUTSOURCING & TUPE
   
    * TAX & EMPLOYEE INCENTIVES


 * DATA, PRIVACY & CYBER
   
    * OVERVIEW
   
    * COMMERCIAL DATA
   
    * CYBERSECURITY
   
    * DATA AUDIT SERVICES
   
    * DATA & PRIVACY TRAINING
   
    * LSPRIVACYDESK
   
    * PRIVACY & REPUTATION MANAGEMENT
   
    * WORKPLACE DATA PRIVACY
      
       * OVERVIEW
      
       * DATA PROTECTION AUDITS
      
       * REMOTE WORKING OVERSEAS
      
       * WORKPLACE DATA PRIVACY AUDITS


 * DIGITAL, COMMERCE & CREATIVE
   
    * OVERVIEW
   
    * AGENCY & DISTRIBUTION
   
    * CONSUMER REGULATION, INVESTIGATIONS & E-COMMERCE
   
    * LOGISTICS & SUPPLY CHAIN
   
    * OUTSOURCING (BPO)


 * DISPUTE RESOLUTION
   
    * OVERVIEW
   
    * ADVERTISING & MARKETING DISPUTES
   
    * COMMERCIAL DISPUTES
   
    * COMPANY DISPUTES
   
    * COMPETITION DISPUTES
   
    * REPUTATION MANAGEMENT & DEFAMATION
   
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    * LS RESOLVE
   
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      AND WHAT ARE YOUR OPPORTUNITIES FOR IMPROVEMENT?
   
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      BACK SOCIALLY?
   
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    * COPYRIGHT
      
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       * INTELLECTUAL PROPERTY DISPUTES
      
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    * DESIGN
      
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       * COPYRIGHT
      
       * INTELLECTUAL PROPERTY DISPUTES
      
       * PATENTS
   
    * INTELLECTUAL PROPERTY CLEARANCE SEARCHES
   
    * INTELLECTUAL PROPERTY DISPUTES
   
    * INTELLECTUAL PROPERTY EXPLOITATION
      
       * OVERVIEW
      
       * ADSLOGANS
   
    * INTELLECTUAL PROPERTY PORTFOLIO MANAGEMENT
   
    * INTELLECTUAL PROPERTY PROTECTION FOR HIGHER EDUCATION INSTITUTIONS
   
    * REGISTRATION OF INTELLECTUAL PROPERTY
   
    * INTELLECTUAL PROPERTY WATCHING, CONTENT MONITORING AND ANTI-COUNTERFEITING
   
    * LS NETMINDER
   
    * PATENTS


 * INVESTIGATIONS
   
    * OVERVIEW
   
    * REMOTE INVESTIGATIONS
   
    * CULTURE AUDIT
   
    * REGULATORY ADVICE


 * LS IN-HOUSE
   
    * OVERVIEW
   
    * JOIN LS IN-HOUSE


 * LS PRESENTS
   
    * OVERVIEW


 * LS UNLOCK
   
    * OVERVIEW
   
    * ALTERNATIVE FEE ARRANGEMENTS


 * PARTNERSHIPS & LLPS
   
    * OVERVIEW
   
    * SUPPORTING FIRMS
   
    * SUPPORTING INDIVIDUALS IN PARTNERSHIPS


 * REAL ESTATE
   
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    * RE: VISITED - THE GREAT OFFICE OCCUPIER/DEVELOPER DEBATE
   
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 * WORKSPHERE - HR SERVICES
   
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    * EMPLOYMENT LAW TRAINING
      
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    * GLOBAL CULTURAL FLUENCY
   
    * HR CONSULTANCY
   
    * IMMIGRATION SOLUTIONS FOR HR
      
       * OVERVIEW
      
       * RIGHT TO WORK
      
       * SPONSORING WORKERS
   
    * WORKPLACE AUDITS
      
       * OVERVIEW
      
       * ETHNICITY PAY GAP REPORTING
      
       * GENDER PAY GAP REPORTING
      
       * HR AUDITS
      
       * IMMIGRATION COMPLIANCE AUDITS
      
       * SICKNESS AND WELLBEING AUDITS AND PROGRAMMES
      
       * WORKPLACE DATA PRIVACY AUDITS
   
    * WORKPLACE INVESTIGATIONS
   
    * WORKPLACE MEDIATION


KEY CONTACTS


NICK BOWIE

PARTNER

I am a Chartered Trade Mark Attorney, specialising in the protection and
enforcement of trade mark and design portfolios worldwide and am ...

 * +44 (0)20 7074 8133
 * Nick.Bowie@lewissilkin.com

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 * Twitter


DUNCAN BALLOCH

CHARTERED TRADE MARK ATTORNEY

I am a Chartered Trade Mark Attorney in the Trade Marks and Portfolio Management
team.

 * +44 (0)20 7074 8482
 * duncan.balloch@lewissilkin.com

View bio
 * LinkedIn
 * Twitter

 * Meet the team

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