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Products


PRODUCTS

DIGITAL DATA GOVERNANCE SUITE

Gain trusted insights & actionable data

TECHNOLOGY GOVERNANCE

Validate MarTech for better data

PRIVACY COMPLIANCE

Comply with customer data regulations

CAMPAIGN PERFORMANCE

Standardize tracking across journeys

TAGDEBUGGER

Spot check tags, fast and free



TOP FEATURES

AUDITS

Identify all tech on your site or app

JOURNEYS

Test and monitor critical paths

RULES

Create standards for all MarTech

COMPARISON REPORTS

Compare tagging changes over time

TAG INITIATORS

Visualize your tagging architecture
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RESOURCES

CONTENT LIBRARY

eBooks, white papers, reports, webinars

BLOG

Digital analytics and tag governance

EVENTS

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FEATURED CONTENT

WHAT WE DO

Ensure accurate & secure data collection

FORRESTER REPORT

Total Economic Impact of ObservePoint

ANNUAL STUDY

Digital Analytics & Governance Report

PRIVACY REPORT

A study of cookies across 300 websites
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Why we do what we do

NEWS & MEDIA

The latest ObservePoint News

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CUSTOMERS

A few of our world-class customers

PARTNERS

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Marketing & Analytics Conference | ON DEMAND

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DO YOU KNOW
WHAT'S ON YOUR SITE?

Automatically audit and monitor your data collection technologies and user paths
to ensure accurate and secure customer data.

Request a Free Audit




CONFIDENCE IN YOUR DATA AND DECISIONS.


Ensure Data Quality
With Technology Governance

Automatically test and validate your website technologies to ensure accurate
data collection and insights.

Learn More
Protect Your Data
With Privacy Compliance

Audit your cookies and tags to know what data is being collected, who is
collecting it, and where they are sending it.

Learn More
Optimize Customer Experiences
With Campaign Performance

Standardize campaign tracking and automate page testing for accurate customer
journey insights and smooth experiences.

Learn More


CUSTOMER STORIES




HOW FINNING AUTOMATES EFFICIENT & SECURE QA


“With ObservePoint, I’m able to reassure stakeholders that errors won’t pop up
and that the integrity of their reports will be sound.”

- Senior Marketing Analyst


Read Story


HOW HPE CLEANED UP THEIR WEBSITE DATA


“There are so many ways that things can go wrong. ObservePoint gives us a way to
make sure things get done and stay in place.”

- Senior Manager, Digital Analytics


Read Story


HOW CARNIVAL MADE A SMOOTH MARTECH MIGRATION


“ObservePoint has been really central to our success here at Carnival since the
beginning.”

- Head of Global
Marketing Technology


Read Story



SEE HOW IT WORKS




OBSERVEPOINT OVERVIEW

Validate the data you’re collecting so you can make better decisions for your
customers and your company.

TECHNOLOGY GOVERNANCE

Set up regular audits of your web properties to uncover potential tagging
errors, such as duplicate, missing, or unauthorized tags.

PRIVACY COMPLIANCE

Reveal what 1st or 3rd party tags and cookies are collecting data on your site,
what information they are collecting, and where they are sending it.

CAMPAIGN PERFORMANCE

Define and standardize tracking and metadata for every customer interaction so
you can unify customer journeys in one, complete data set.


ADDITIONAL RESOURCES




BUSINESSES SEE 432% ROI FROM OBSERVEPOINT

Forester Total Economic Impact™ of ObservePoint: Cost Savings And Business
Benefits Enabled By A Data Governance Solution

Read Story


BUSINESSES SEE 432% ROI FROM OBSERVEPOINT

Forester Total Economic Impact™ of ObservePoint: Cost Savings And Business
Benefits Enabled By A Data Governance Solution

Read Story


BUSINESSES SEE 432% ROI FROM OBSERVEPOINT

Forester Total Economic Impact™ of ObservePoint: Cost Savings And Business
Benefits Enabled By A Data Governance Solution

Read Story


BUSINESSES SEE 432% ROI FROM OBSERVEPOINT

Forrester Total Economic Impact™ of ObservePoint: Cost Savings And Business
Benefits Enabled By A Data Governance Solution

Read Report




On Demand Now

Watch solution-focused sessions from the Validate: Marketing & Analytics
conference at your convenience.


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THE ULTIMATE CHROME TAGDEBUGGER

Spot check tags, fast and free.

Get Started





CUSTOMER STORIES



"ObservePoint has been really central to our success here at Carnival since the
beginning."

Read Story




"Getting data analytics correct—there are so many ways that things could go
wrong, that ObservePoint, gives us a way to make sure things get done and stay
in place."

Read Story




"QA went from four full-time employees per month to less than one full-time
employee per month. I love ObservePoint."

Read Story






CONFIDENCE IN YOUR DATA AND DECISIONS.


ENSURE DATA QUALITY

Standardize and test your data collection to ensure accurate data and insights.


OPTIMIZE CUSTOMER EXPERIENCE

Capture every touchpoint to optimize the end-to-end customer journey.


DRIVE GROWTH & ROI

Analyze accurate customer insights that drive engagement and increase revenue.


THE COMPLETE OBSERVEPOINT SUITE




OBSERVEPOINT OVERVIEW

Validate the data you’re collecting so you can make better decisions for your
customers and your company.




TECHNOLOGY GOVERNANCE

Set up regular audits of your web properties to uncover potential tagging
errors, such as duplicate, missing, or unauthorized tags.




LIVECONNECT

Connect to any WiFi-enabled device and run test scripts on the spot to ensure
data collection matches your expectations.




APPASSURANCE

Test network requests from mobile apps to verify the presence and performance of
analytics and other SDKs.




STRALA BY OBSERVEPOINT

Capture every customer touchpoint, ensure quality data, and uncover actionable
attribution insights.




BUSINESSES SEE 432% ROI FROM OBSERVEPOINT

Forrester Total Economic Impact™ of ObservePoint: Cost Savings And Business
Benefits Enabled By A Data Governance Solution

Read Report




On Demand Now

Watch solution-focused sessions from the Validate: Marketing & Analytics
conference at your convenience.


Watch Now





THE ULTIMATE CHROME TAGDEBUGGER

Spot check tags, fast and free.

Get Started





READY TO SEE THE DIFFERENCE OBSERVEPOINT CAN MAKE FOR YOU?

Get a free website audit to start collecting accurate data today.

Request a Demo
Products
Digital Data Governance SuiteTechnology GovernancePrivacy ComplianceCampaign
PerformanceTagDebugger
Resources
LoginSupported TagsTag RequestBranding GuidelinesAPIFAQ
Company
CustomersPartnersNews & MediaEventsCareers
Contact
1.801.717.93612100 Pleasant Grove Blvd, Suite 300
Pleasant Grove, UT 84062sales@observepoint.com

PRODUCTS

Digital Data Governance SuiteTechnology GovernancePrivacy ComplianceCampaign
PerformanceTagDebugger

RESOURCES

LoginSupported TagsTag RequestBranding GuidelinesAPIFAQ

COMPANY

CustomersPartnersNews & MediaEventsCareers

CONTACT

1.801.717.93612100 W Pleasant Grove Blvd, Suite 300
Pleasant Grove, UT 84062sales@observepoint.com

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