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Guide, Feedback, and Issue Reporting

2024 FESTIVAL JUNE 10-11, CONVENE ONE LIBERTY PLAZA

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Overview Panels & Programming Official Selections Jurors Schedule


Tribeca X celebrates the intersection of advertising,
storytelling and innovation.

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JUNE 10-11, 2024

Convene One Liberty Plaza NYC
Philippe Krakowsky is CEO of IPG, one of the world’s largest advertising
companies. Since joining IPG, Philippe has implemented major strategic actions
that have helped the company become an industry leader. These include the
decision to embed digital and emerging media capabilities, spearheading the
creation of both Mediabrands and IPG Health, the acquisition of data-giant
Acxiom, and a ground-breaking partnership with Adobe that integrates generative
AI tools across the company. Philippe has been inducted into the American
Advertising Federation’s Hall of Achievement.

PHILIPPE KRAWOSKY

CEO, Interpublic Group
As Chief Executive Officer of Publicis Media and member of Publicis Groupe's
esteemed Management Committee, the Directoire Plus, Dave Penski is a trusted
leader, innovator and strategic partner to today’s top advertisers. He has led
and secured numerous landmark victories in new business for Publicis Media,
boasting a distinguished portfolio that includes industry giants such as Disney,
Stellantis, Pfizer, and Macy’s. Beyond his professional endeavors, Penski is
committed to philanthropic initiatives aimed at enriching the lives of
individuals within his community.

DAVE PENSKI

CEO, Publicis Media


2024 SPEAKERS

Bringing together leaders in film, entertainment, media, marketing and
technology to foster collaboration and innovation across industries
All Panels & Programming
Self-reliance, optimism, and community are key concepts that define Jon Bon
Jovi’s music, charitable efforts and business ventures. As Chairman of the Jon
Bon Jobi Soul Foundation, a nonprofit organization dedicated to helping those in
need, he has utilized is spotlight to raise millions of dollars to aid the
working poor, the homeless, and the hungry. He recently co-founded Hampton
Water, a highly-rated French rosé, with his son Jesse.

JON BON JOVI

Music Icon and Co-Founder, Hampton Water
As Chairman and Chief Executive Officer, Albert Bourla leads Pfizer in its
purpose to change patients' lives. During his 30+ years at Pfizer, Albert has
built a successful career, holding senior positions across a range of markets
and disciplines. Albert was named the Genesis Prize Laureate, CNN Business's CEO
of the Year, received the Courage Against Hate Award, and was inducted into the
Crain’s New York Business 2021 Hall of Fame

ALBERT BOURLA

Chairman and CEO, Pfizer
Katie Couric (@katiecouric) is an award-winning journalist and #1 New York Times
best-selling author of her memoir, Going There, and co-founder of Katie Couric
Media. KCM has developed a number of media projects, including a daily
newsletter, “Wake-Up Call”, a podcast, “Next Question”, digital video series and
several documentaries. You can find it all at katiecouric.com

KATIE COURIC

Co-Founder, Katie Couric Media
With over 30 years of experience working at the intersection of strategy,
technology, and creative functions, at companies such as Publicis Sapient,
SapientRazorfish, and more, Alan Wexler has extensive experience in business
transformation, advertising, and marketing. As SVP of Strategy and Innovation at
General Motors, Wexler drives evolution of the company’s culture and the use of
data to shape innovation, strategy and execution.

ALAN WEXLER

SVP of Strategy & Innovation, General Motors
Melissa Grady Dias, Global Chief Marketing Officer of Cadillac, leads strategic
marketin,mg for the Cadillac brand around the world and has been recognized by
Forbes ('50 Most Influential CMOs in the World', and 'Entrepreneurial CMO
List'), AdAge (Leading Women), and, her alma mater, Northwestern Medill (Hall of
Achievement).

MELISSA GRADY DIAS

Global Chief Marketing Officer, Cadillac
Michelle St. Jacques is Chief Commercial Officer in 2023 at Molson Coors' where
she oversees sales, marketing, and innovation across Molson Coors’ operations. A
visionary leader recognized by Cannes, D&AD and more, MSJ spearheaded the Molson
Coors’ evolution from beermaker into a full-fledged beverage company.

MICHELLE ST. JACQUES

Chief Commercial Officer, Molson Coors
Kristine Segrist is the VP Consumer Marketing at Canva, an online visual
communication platform with a mission to empower the world to design. Kristine
is a skilled marketing leader with extensive experience in brand, media,
performance, creative, and community building. She has a proven track record of
leading impactful global marketing and driving business outcomes.

KRISTINE SEGRIST

VP Consumer Marketing, Canva
Damian is the Chief Creative and Sustainability Officer and Co-Founder of
WeTransfer. In his role he has set up the company’s US offices and created
WePresent, award-winning digital arts and editorial platform, which has featured
the creative output of 1,100+ established and emerging artists from more than
130 countries – and won an Oscar for the short film “The Long Goodbye”.

DAMIAN BRADFIELD

Co-Founder and Chief Creative Officer, WeTransfer
Michael Sugar is the CEO and Founder of Sugar23, a management, production
company which is deeply invested in the convergence of brands and Hollywood.
Sugar has been awarded the Oscar® for Best Picture for “Spotlight,” and has been
nominated for multiple Emmys and Golden Globes, and has received two Television
Academy Honors, two AFI awards, and two Peabody Awards.

MICHAEL SUGAR

CEO & Founder, Sugar23
Jenna Lyons, the former President and Executive Creative Director of J.Crew,
spent 27 years shaping the brand’s iconic status, and elevated J.Crew from a
struggling catalogue to a coveted brand. As the current Creative Director of
Fundamental Co., Editor in Chief of Coveteur magazine, and star on RHONY, Jenna
remains at the forefront of creative influence.

JENNA LYONS

Executive Creative Director, FundamentalCo
Founder, Chairman, and CEO of Allen Media Group, Byron Allen founded the company
that now owns 27 ABC-NBC-CBS-FOX network affiliate broadcast television
stations, the 12 television networks THE WEATHER CHANNEL, THE WEATHER CHANNEL EN
ESPAÑOL, PETS.TV, COMEDY.TV, RECIPE.TV, CARS.TV, ES.TV, MYDESTINATION.TV,
JUSTICECENTRAL.TV, THEGRIO TELEVISION NETWORK, HBCU GO, and PATTRN, and several
digital streaming platforms including LOCAL NOW. Allen Media Group continues to
be one of the largest independent producers/distributors of first-run syndicated
television programming for broadcast television stations.

BYRON ALLEN

Chairman & CEO, Allen Media Group
As Senior Editor at Vertigo/DC Comics, Axel Alonso produced such horror titles
as Preacher, Hellblazer, and Flinch. As Editor-in-Chief of Marvel Comics, Axel
oversaw the revitalization of some of its biggest franchises, including
Spider-Man, X-Men, and Black Panther. Axel continues to push the medium forward
as CCO of AWA.

AXEL ALONSO

Co-Founder & Chief Creative Officer, AWA
Over the last two decades, Jonny Bauer has created some of the most innovative
and influential brand transformations and has earned achievements such as an
AdAge Creativity Award, induction into the Advertising Hall of Achievement and
landed on Forbes list of most influential CMOs. Jonny's new brand agency
FundamentalCo was recently carved out of Blackstone, where he was the Global
Head of Blackstone’s Brand Strategy and transformation for its portfolio of over
230+ companies

JONNY BAUER

Founder and CEO, FundamentalCo
Daniel Cherry III is SVP & General Manager on the adidas Originals, Basketball,
& Partnerships team, leading Originals L.A. – a cultural lifestyle innovation
footwear, apparel, & accessories business unit. Daniel’s work has been
recognized with numerous awards and recognition, including a Grammy nomination,
a Cannes Gold Lion, Sports Business Journal’s Top 40 Under 40, an Adweek
Vanguard Award, an EBONY Power 100 List nomination, and several Effie Awards for
advertising effectiveness.

DANIEL CHERRY

SVP & General Manager, Adidas Originals L.A
Terry Co-founded and is the CEO of SUPER SERIOUS, an innovative entertainment
company that operates under the mantra that “Everything is entertainment.” This
venture reflects his commitment to pushing the boundaries of what entertainment
means in today’s world, showcasing his entrepreneurial spirit and his dedication
to exploring innovative avenues within the industry.

TERRY CREWS

Super Serious Co-Founder & CEO
Actress, Model, Author and Entrepreneur, Brooke Shields began her accomplished
professional career at only eleven months of age and she has continued her
prolific appearances in a broad range of worldwide publications and productions
for decades. She was recently honored as one of Glamour’s Women of the Year for
2023 and in addition to her expansive professional career, Shields continues to
be a strong advocate for women’s issues.

BROOKE SHIELDS

Actress, Model, Author, and Entrepreneur
Jesse Bongiovi is a rising entrepreneur, University of Notre Dame graduate, and
co-founder of Hampton Water, a highly-rated high-quality French rosé that
captures the essence of the Hamptons lifestyle and has earned four consecutive
90-point ratings, recognition on Wine Spectator’s top 100 list, and has grown a
large social community of brand fans.

JESSE BONGIOVI

Co-Founder, Hampton Water


2024 PASSES NOW AVAILABLE!

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We convene visionaries across film, entertainment, brands, marketing, art, tech
and media for two days of live conversations, workshops, screenings and
networking during the iconic Tribeca Festival in New York City. The best brand
stories of the year are honored at the Tribeca X Awards.


OFFICIAL SELECTIONS

Recognizing outstanding story-driven filmmaker, creator and brand collaborations
across 7 categories: Feature Films, Short Films, Episodic Series, Audio, Games &
Immersive, Commercial Spots, and Creator/Influencer Collaborations
See Official Selections


EPISODIC


AUDIO/PODCAST


SHORT


CONTENT CREATOR/INFLUENCER


COMMERCIAL


FEATURE


GAMES & IMMERSIVE

See all Official Selections


AWARDS CEREMONY

This year, two special awards will be introduced: the Tribeca X Social Impact
Award, celebrating projects that leverage storytelling for change, and the
Tribeca X Environmental Impact Award, highlighting projects addressing urgent
environmental issues through storytelling. Winners will be announced in a
ceremony at Tribeca X on June 11th at Convene One Liberty Plaza.
Buy passes


2024 JURORS

Meet our 2024 Tribeca X Awards Jury
All Jurors
Since her NYFW debut in 2014, international supermodel Gigi Hadid has become one
of the most celebrated models in the industry earning the British Fashion Awards
“International Model of the Year,” Variety’s “Power of Women” award, and
Glamour’s “Woman Of The Year” honor. Additionally, Hadid has been honored for
her non-profit work with Pencils of Promise and UNICEF. In 2022, Hadid launched
the cashmere knitwear brand Guest In Residence to pay homage to those who taught
her, paving the way for the next generation of creatives, all while pioneering a
modernized take on heritage.

GIGI HADID

Founder and Creative Director at Guest In Residence
Brendan Gaul is one of the world’s foremost leaders in advertising and
entertainment. His credits include THE FINAL COPY OF ILON SPECHT, Queen of New
York, Dear Santa, The Series, the Tribeca X Best Feature winner, Dear Santa, and
5B, which won the Grand Prix at Cannes Entertainment Lions. Gaul also serves as
Global President of IPG Mediabrands’ independent development and production
entity, TRAVERSE32, and its live theater division, T32 Theatrical.

BRENDAN GAUL

Global Chief Content Officer at IPG Mediabrands
Robert Wong, best known as Design Chief of Starbucks and co-Founder of Google
Creative Lab, has also been honored as a Master of Design by Fast Company and
one of the 50 Most Influential Designers in America. His work has been featured
at exhibitions around the world including the Cooper-Hewitt National Design
Museum and the Museum of Modern Art.

ROBERT WONG

Vice President at Google Creative Lab
Susanna Pollack is the President of Games for Change, the leading global
advocate for the power of games and immersive media as drivers of social impact,
where she leads a global nonprofit and community dedicated to using games to
tackle real-world challenges, from humanitarian conflicts to climate change and
education. She has initiated dozens of G4C's world-class events, public arcades,
design challenges, and youth programs in partnership with clients like Nobel
Peace Center, Minecraft, Bezos Family Foundation, Google, Hasbro. Susanna has
been named on the Nonprofit Times Power & Influence Top 50 List and the Worthy
100 List.

SUSANNA POLLACK

President at Games for Change
Formerly Head of Innovation @ Droga5 and offspring production studio, Second
Child, Justin employs art, science, film, and tech to push boundaries for work
that's beautiful to feel and remember, logically executed, and built to last. He
has managed all interactive/immersive output across clients like: New York
Times, Google, Meta, Under Armour, Dwayne Johnson, UNICEF, New Museum,
Mailchimp, LVMH, JPMorgan Chase, Accenture Song, and Adobe. Justin has developed
and produced emerging art/tech projects featured at Sundance, SXSW, Tribeca and
Venice Film festivals for past 6+ years.

JUSTIN DURAZZO

Director of Innovation at Droga5, Accenture Song
Tyler Bahl has been building and growing brands for the past sixteen years. As
Senior Vice President and Head of Global Marketing at Activision, he manages all
communication for one of the world's best-selling video game franchises, Call of
Duty. Before joining Activision, Tyler helped launch entertainment start-up
Quibi and spent six years as the Head of Brand Marketing for Google’s consumer
apps organization. His prior experience includes brand and strategy roles at
Reebok and global media agency Carat.

TYLER BAHL

Senior Vice President and Head of Marketing at Activision
2024 Passes
Passes to Tribeca X 2024 are on sale now. Choose between a 1-Day or 2-Day Pass.
Learn more about our pass benefits and access.
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Schedule
See all Tribeca X programming by day. The full program schedule will be
announced soon.
See Schedule
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opportunities to engage our influential audience through meaningful
thought-leader discussions, breakout sessions, curated screenings, and
networking moments.
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